In the seemingly distant 2007, Apple promised to launch a smartphone that would change the world. The news of this then interested many, and publications and Internet resources specializing in mobile topics immediately began to analyze what such an unusual thing should be expected from the novelty. For six months, the whole world studied the device in absentia, without having a prototype in hand, until in June the novelty did not enter the windows.
iPhone (aka iPhone 2G)
The first generation iPhone had essentially one key innovation around which the entire use of the device was built - Multi-Touch. Steve Jobs, who was then the head of Apple, put a lot of personal effort both in the process of developing the device and in its presentation. It was his charisma that had a huge impact on the success of sales of new items. In terms of technical characteristics, the first generation iPhone, although it was not a revolution, was in line with the times. Of course, among communicators (at that time they shared the concepts of “smartphones” and “communicators”) there were already devices equipped with 3.5” touchscreens, and the resolution of 480x320 pixels was far from a record one. 128 MB of RAM, as well as internal storage of 4 or 8 GB, have been seen before. But it was the relationship between technical characteristics and software capabilities that really brought the iPhone to a new level.
The first thing that caught my eye was the interface, which is entirely focused on finger control. No styluses! "Stylus? Who needs a stylus? You get it, hide it, lose it ... ”Jobs said about this. Typing, browsing the web, reading email and working with documents - all this could be done without resorting to additional accessories. That's what made the iPhone revolutionary. Another key feature was the music player. On the iPhone, it's not just an optional feature. Synchronization with iTunes, intuitive control with convenient elements, work with albums, podcasts - all this is implemented on a level with iPod players, for which music is the main purpose. And viewing Cover Flow covers has long impressed those who saw the iPhone for the first time.
Of course, it was not possible to avoid criticism of the iPhone. First of all, they scolded him for the lack of support for 3G networks and GPS navigation, the lack of support for Adobe Flash, the inability to record video and transfer files via Bluetooth. The last "problem", by the way, was not caused by a flaw in the system, but by a conscious decision designed to provide protection against unauthorized distribution of pirated content. Well, the rejection of Flash was initially correct - Android also came to this over time, causing a considerable butthurt on both sides of the barricades. In total, more than 7 million first-generation iPhones have been sold.
iPhone3G
Apple listened to some of the comments of users and a year later, in 2008, the iPhone 3G saw the light, which received support for third-generation networks. Also added to its design and the GPS module. But the most important innovation was the appearance of the App Store - a single application center from where you can download any program.
Despite the fact that the resolution and diagonal of the screen remained the same (480x320 pixels at 3.5"), the camera retained a 2 megapixel sensor, and the hardware was not subjected to major improvements - the popularity of the smartphone became simply gigantic. In total, Apple sold about 35 million iPhone 3G worldwide.
iPhone 3GS
The iPhone 3GS was an update to the 3G line and went on sale in 2009. The appearance has not undergone any important changes, but internally the smartphone has been significantly “pumped”. The amount of RAM was doubled to 256 MB, the processor was transferred to a new architecture, the camera resolution rose to 3 megapixels, and the smartphone finally got a video recording function.
iPhone 4
In 2010, Apple delighted fans by releasing a new model. In comparison with its predecessors, progress was especially noticeable here. By 2009, the iPhone was often criticized for its small display resolution, which had become obsolete in two years. Therefore, the company decided to correct this defect by equipping the device with an ultra-high resolution screen: 960x640 pixels. At the same time, a fashionable designation for panels with high ppi appeared - Retina. The iPhone 4's camera has also been improved: from 3 megapixels the resolution has increased to 5 megapixels, there is a flash, fast autofocus and HD video recording. A front camera has also been added.
A wave of criticism covered the device due to the fact that the cellular antennas, Bluetooth and Wi-Fi were placed on the side panel (due to the new design and metal frame) and the connection quality deteriorated sharply if you take the device in a special way. Steve Jobs recommended to take the smartphone "correctly", but the public did not understand this. Later, Apple was forced to distribute plastic bumpers so that the component parts of the sidewalls were not closed by hand.
iPhone 4S
If in the case of the 3GS model, the letter S stood for Speed (“speed”), then in the iPhone 4S it indicated the presence of the Siri voice assistant, raising voice control to a new level. The processor in the new product has become dual-core, the camera has increased to 8 megapixels. The problem with violation of the quality of communication, characteristic of the predecessor, has been eliminated.
For Apple and Steve Jobs fans, the presentation of the 4S was a tragic page in history. For the first time, a new CEO, Tim Cook, took up the presentation of products. Steve Jobs, after years of fighting a serious illness, died the next day: October 5, 2011. Apple fans immediately called the iPhone 4S - 4 (For) Steve, and purchased it, including in honor of the founder of the company.
iPhone 5
The trend towards an increase in the diagonal of the screen has not bypassed Apple. If back in 2007, a 3.5" diagonal seemed large, but by 2012, against the backdrop of the appearance of phablets, this size was not enough. Therefore, the iPhone 5 received a 4" display with a resolution of 1136x640 pixels (Retina again).
Changes have also been made to hardware: the processor has become faster, and the amount of RAM has reached 1 GB. The smartphone received support for LTE networks, a new reduced-size Lightning interface connector (the old one seemed bulky against the background of microUSB that had become standard among competitors) and a nano-SIM SIM card. The design has changed slightly, but remains recognizable.
iPhone 5S and 5C
iPhone 5S and iPhone 5C
In 2013, for the first time in Apple's history, two iPhones were released at once: the expensive 5S, which became the successor to the "five", and the 5C, a cheaper version of its predecessor. The older device was not just a small improvement on the iPhone 5, but an innovative device, thanks to the presence of a new degree of protection - a new generation fingerprint sensor built into the Home button. The iPhone 5C model received the hardware of the fifth model, but was dressed in a plastic case in bright colors. Despite a more youthful positioning and a lower price, the main sales came from the iPhone 5S.
iPhone 6 and 6 Plus
In 2014, Apple again released a couple of models. iPhone 6 became the successor of the classic line, and iPhone 6 Plus was designed to win back a niche for the company in the tablet market. And the company managed to do it: in the first three days of sales, more than 10 million devices were purchased, which is 1.5 times more than the total sales of the first iPhone. The screen of the iPhone 6 received a diagonal of 4.7 "with a resolution of 1334x750 pixels, and 6 Plus - 5.5" with a resolution of 1920x1080 pixels. Again and still Retina.
iPhone 6S and 6S Plus
Following the tradition, the new generation of iPhone, presented in September, did not bring drastic changes, but was only an improvement on the previous one. The design and quality of the screens of new products have not undergone significant changes. Improvements have been made to the hardware (the processor is faster, the amount of RAM has doubled to 2 GB), the camera (12 MP instead of 8 MP), the touch screen (now it recognizes pressure levels through 3D Touch technology) and the body, which has become a little stronger and heavier, thanks to the use of aircraft-grade aluminum.
12 years have passed since the release. During this period, the "apple" company has managed to develop and release more than two dozen models of communicators. We suggest together recalling the chronology of releases of iPhone smartphones, while noting the characteristic differences of each of the devices.
iPhone 2G or which iPhone was released in 2007
In January 2007, Apple introduced its first communicator - iPhone 2G, - which differs from competitors' products with its stylish design and powerful hardware and software content.
The work of the Cupertino team was appreciated - the smartphone of the "apple" company has achieved significant popularity in the mobile device market.
If you ever happen to come across this already rare model, you will be able to identify it by the following features: the device has small dimensions, a 3.5-inch display, a black front panel and a silver-colored metal cover with a black plastic insert. The RAM of this little miracle was only 128 MB, while the amount of flash memory depended on the configuration and ranged from 4 to 16 GB.
The legendary iPhone 2G presentation from Steve Jobs:
iPhone 3GS, or which iPhone was released in 2009
For the first time, a smartphone model with the mysterious letter “S” in the name is released. Apple, wanting to keep the intrigue, refuses to decipher the symbol, but we, after eight years, can assume that this mysterious “S” is short for “Special” or “Second edition”. The iPhone 3GS model differs from the 3G mainly in hardware and software upgrades and the appearance of a version with 32 GB of internal memory. You can distinguish the novelty from its predecessor only by the markings on the rear panel: the 2008 device has a matte marking color, while the 2009 gadget has bright white.
iPhone 4, or which iPhone came out in 2010
This year, for the first time, the form factor of the smartphone was significantly redesigned. The iPhone 4 model was created in a new stylish design, received a 3.5-inch Retina display and, as usual, was equipped with the latest hardware and updated software. The color scheme of the devices remained the same: gadgets were produced only in black and white.
iPhone 4 was the last Apple smartphone introduced by Steve Jobs.
iPhone 4s, or which iPhone was released in 2011
The iPhone 4s was released in 2011. This model is almost outwardly identical to the previous one, the gadgets differ only in the number of antennas for receiving the signal and their location: the iPhone 4 has three of them, and one is located on the upper end of the device, while the iPhone 4s has four of these elements and they are located symmetrically on the side faces. Also this year, a package with 64 GB of internal memory on board is available.
iPhone 5, or which iPhone came out in 2012
The year 2012 was marked by the appearance of the iPhone 5. And again, a change in design followed, the display increased from 3.5 to 4 inches, the rear glass panel was replaced by a metal one, a Lightning connector was added and nano SIM support was added.
iPhone 5s and iPhone 5c, or which iPhones were released in 2013
Contrary to tradition, two models are released at once: iPhone 5c and iPhone 5s. Innovations in the first model are limited to the hardware improvement of the iPhone 5, additional color options and a plastic case.
As for the iPhone 5s smartphone, compared to its predecessor, its design has not changed much, but an important element has appeared - a Touch ID fingerprint scanner built into the Home button.
iPhone 6, or which iPhone came out in 2014
This year, Apple's management decided to release two smartphone models in parallel at once: a regular one and with an enlarged screen diagonal. The presentation featured the 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus. Changes were made to the design again, the features of the devices became softer, more streamlined, new color options were added.
iPhone 6s, or which iPhone was released in 2015
In 2015, the iPhone 6s and iPhone 6s Plus were released. Externally, they can be distinguished from the models of the previous year only by the letter "S" engraved on the rear panel. Of the seemingly inconspicuous, but important features of new products, we can name the presence of a screen with 3D Touch technology (sensitive to pressure).
iPhone SE, iPhone 7, or which iPhones came out in 2016
At the beginning of 2016, the iPhone SE suddenly appears, the design of which is borrowed from the iPhone 5s, and the hardware from the iPhone 6s.
You can distinguish the novelty from the 2013 model by the engraved “SE” sign on the back of the gadget.
In autumn 2016, the iPhone 7 and iPhone 7 Plus were released. Outwardly, they do not differ much from the models of the previous year, except that new colors have been added once again.
In addition, the iPhone 7 Plus received the main dual camera.
A characteristic feature of the new products was the lack of a 3.5 mm audio jack and the movement of the signal reception antennas to the ends of the devices. Plus, a package with 256 GB of internal memory has become available.
ON THIS TOPIC:
iPhone 8 and iPhone 8 Plus released in 2017
Already a few months before the presentation of smartphones in 2017, it was known that Apple for the first time will show three devices at once - a flagship with top specifications and unique features, as well as a logical continuation of the 4.7- and 5.5-inch line of devices.
The event was held at the company's new headquarters. The heads of Apple departments who spoke on the stage kept the illusion of intrigue until the last, and the audience tried not to yawn in anticipation of "One more thing". Nevertheless, Phil Schiller managed to draw the attention of the audience to the iPhone 8 and iPhone 8 Plus from the first seconds of his speech.
The main design feature of the "eights" was the glass back panel, which made it possible to implement the wireless charging function. Otherwise, the appearance of smartphones has not changed much compared to 2016, and only a rare case from the iPhone 6 will not fit the iPhone 8.
How does the iPhone 8 look different from previous iPhone models?
In addition, the palette of cases has been reduced from six to three colors - silver, gold and space gray.
The performance of the iPhone 8 / 8 Plus is provided once again by the evolution of the processor of Apple's own design. The A10 Fusion was replaced by the 70% faster 6-core A11 Bionic, while the M11 Motion co-processor replaced the M10 predecessor respectively. The graphics chip has also been updated - iPhone 8 uses the first GPU created by Apple engineers, which is 30% more efficient than iPhone 7.
The screen, cameras and peripheral modules have changed minimally. We can highlight the technology already mentioned above, the 4-LED flash of the main camera, Bluetooth 5.0, a function that is a system that adapts the screen glow to ambient lighting.
The traditional September acquaintance of the world public with the new iPhone, which took place on the 9th, passed almost without surprises. All the rumors about the new iPhones were confirmed, including the main one: Apple abandoned the 4-inch screen diagonal, which has remained unchanged since 2012. In addition, now we have two diagonal options: 4.7 and 5.5 inches, which also pulls on a revolution. On the other hand, Apple already last year began to expand the lineup and make it more diverse by releasing a plastic version of its smartphone. This time, they decided to delicately forget about plastic experiments (apparently, sales of the iPhone 5c turned out to be far from what Apple expected) and relied on a larger screen. To what extent was this bet correct?
Judging by sales - more than. Over the first weekend, more than 10 million devices were sold (we are talking about both models - iPhone 6 and iPhone 6 Plus). Apparently, the excitement will not decrease. However, queues in front of the Apple Store and other signs of general insanity accompany the beginning of the path of each new iPhone. So it would be surprising if this time it turned out differently.
We decided to deal with the novelty closely and with the most careful use of our methodology. The first article will focus on the iPhone 6, and the second will focus on the iPhone 6 Plus.
Video review
To get started, we offer you to watch our video review of the Apple iPhone 6 smartphone:
Now let's look at the specifications of the iPhone 6.
Specifications iPhone 6
- SoC Apple A8 @1.4 GHz (2 cores, 64-bit ARMv8-A architecture)
- Apple M8 motion co-processor (includes accelerometer, gyroscope, and compass)
- GPU PowerVR GX6650 (presumably)
- RAM 1 GB
- Flash memory 16/64/128 GB
- No microSD card support
- Operating system iOS 8.0
- Touch display IPS, 4.7 ″, 1334 × 750 (326 ppi), capacitive, multi-touch
- 8MP cameras with 1.5µm pixel size, ƒ/2.2 aperture (Full HD video recording at 30 or 60 fps) and 1.2MP ƒ/2.2 aperture (720p video recording)
- Wi-Fi 802.11b/g/n/ac (2.4 and 5 GHz)
- Communication: GSM, CDMA, 3G, EVDO, HSPA+, LTE
- Bluetooth 4.0
- 3.5 mm headphone/microphone jack, Lightning
- Lithium polymer battery 1810 mAh (estimated)
- GPS, A-GPS, Glonass, support for iBeacon positioning technology
- Compass
- Dimensions 138.1×67.0×6.9 mm
- Weight 129 g
So, the main features: thickness (less than 7 mm), new Apple A8 SoC, new maximum internal memory (128 GB) and, of course, a larger screen with a new non-standard resolution, but the same (like the iPhone 5/5s/5c) pixel density.
For clarity, we have collected the main characteristics of the new products in a table, supplementing it with the characteristics of the iPhone 5s and one of the main competitors - Sony Xperia Z3.
| Apple iPhone 6 | Apple iPhone 6 Plus | Apple iPhone 5s | Sony Xperia Z3 | |
| Screen | 4.7″, IPS, 1334×750, 326 ppi | 5.5″, IPS, 1920×1080, 401 ppi | 4″, IPS, 1136×640, 326 ppi | 5.2″, IPS, 1920×1080, 440ppi |
| SoC (processor) | Apple A8 @1.4 GHz (2 cores, 64-bit ARMv8-A architecture) | Apple A7 @1.3 GHz (2 cores, 64-bit Cyclone architecture based on ARMv8) | Qualcomm Snapdragon 801 @2.5GHz (4x Krait 400 cores) | |
| GPU | PowerVR GX6650 | PowerVR GX6650 | PowerVR SGX 6 Series* | Adreno 330 |
| Flash memory | 16/64/128 GB | 16/64/128 GB | 16/32/64 GB | 16 GB |
| Connectors | Lightning dock connector, 3.5mm headphone jack | Lightning dock connector, 3.5mm headphone jack | Micro-USB (with OTG and MHL 3.0 support), 3.5mm headphone jack | |
| Memory card support | No | No | No | microSD |
| RAM | 1 GB | 1 GB | 1 GB | 3 GB |
| cameras | rear (8 MP; 1080p video shooting) and front (1.2 MP; 720p video shooting and transmission) | rear with optical stabilization (8 MP; 1080p video shooting) and front (1.2 MP; 720p video shooting and transmission) | rear (8 MP; video shooting 1080p 30 fps and 720p 120 fps) and front (1.2 MP; video shooting and transmission 720p) | rear (20.7; shooting 4K video), front (2.2 MP) |
| Support for LTE networks (frequency bands, MHz) | 2100 / 1900 / 1800 / 850 / 2600 / 900 | 2100 / 1900 / 1800 / 850 / 2600 / 900 | 800 / 850 / 900 / 1800 / 2100 / 2600 | |
| Battery capacity (mAh) | 1810 | 2915 | 1570 | 3100 |
| Operating system | Apple iOS 8 | Apple iOS 8 | Apple iOS 7 (upgrade to iOS 8.0 available) | Google Android 4.4 KitKat |
| Dimensions (mm)** | 138×67×6.9 | 158×78×7.1 | 124×59×7.6 | 146×72×7.3 |
| Weight (g) | 129 | 172 | 112 | 152 |
* - presumably
** - according to official data of manufacturers
Judging by the table, an interesting picture emerges: Sony Xperia Z3 is better than Apple devices in all respects! And even the iPhone 6 Plus with a huge cost (in the official Russian retail it will cost from 36,990 rubles) is inferior to the Android flagship in almost all respects.
But, firstly, it is impossible to compare the characteristics of an Android smartphone and an iOS device head-on, as we have repeatedly said, and secondly, in the case of Apple products, details are very important - for example, in the case of a camera, this is not only resolution, but also those specific technologies that are implemented both at the hardware and software levels. But how useful they really are - we'll figure it out.
Equipment
Smartphones are sold in white boxes, the upper surface of which is completely white, that is, without a picture, but the contours of the smartphone protrude a little (they seem to be squeezed out from the inside).
It looks very strange, because it seems that the picture was, but it was peeled off. Why they did it is a mystery. After all, Apple boxes have always looked very attractive. And here...
As for the equipment, there are no surprises here, everything is traditional and similar to the iPhone 5s.
Design
After the presentation of the iPhone 6, opinions about the design of the novelty were divided: some liked the rejection of straight edges in favor of rounded ones, others were disappointed.
However, for some reason, both those and others forget that Apple has already used a similar design once - in the latest generation of iPod touch. True, the newer iPhones are larger and have plastic strips that are necessary to ensure that there are no problems with cellular communication.
In fact, it is these stripes that look like the most controversial element of the new design. Even painted in the same color, they are still striking.
Another feature that is more likely to be written down as cons than vice versa is the protruding rear camera. After the presentation and before the iPhone 6 went on sale, everyone was wondering: does it perform or not? The fact is that on some renders the camera did not perform. However, in fact, it still rises above the rear surface.
Now let's talk about the location of buttons and connectors. Their set is similar to the iPhone 5/5s/5c, but the placement and shape are different. The main innovation: the power button has moved from the top to the right. Given the changed size of the smartphone, this is the right decision, because reaching the top edge with your index finger is now harder than in the case of 4-inch models. But at first it causes some discomfort, because the habit is a strong thing.
The button itself is not straight, like the iPhone 5s, but slightly curved along, similar to the edge of a smartphone. And, similar to the camera, it protrudes slightly above the edge level. However, accidental presses are unlikely because the button is quite tight. When pressed, it makes a characteristic sound.
The volume buttons have similar qualities. Unlike the iPhone 5s, they have an oblong shape. The location is quite convenient. On the same side with them is the mute lever, which performs the same functions as previous models.
The top edge is free of connectors and buttons, and below we see a Lightning connector, speaker holes, a microphone hole and a 3.5 mm headset jack.
We note another very important design feature of the iPhone 6, which is clearly visible in the above photo. The screen glass is rounded around the edges, which, coupled with rather narrow bezels around the screen, makes the screen feel closer to us than on the iPhone 5s. It is clear that this is an illusion, but it is very pleasant, the first time you get real pleasure from working with the iPhone 6 after the iPhone 5s.
Summarizing the impressions of the design, I would say that the appearance of the iPhone 6 does not cause delight and a passionate desire to own it, but once in the hands, it gives only positive emotions. Thanks to the rounded edges, the iPhone 6 fits comfortably in the palm of your hand, and, in my opinion, the dimensions are optimal. All buttons are easy to reach, the device fits perfectly into any pocket, but at the same time, the feeling after switching from the iPhone 5s: “Wow, how convenient, and how could I use a smartphone with such a small screen before!” The photo above shows the aspect ratio of iPhone 4, iPhone 5, iPhone 6, and iPhone 6 Plus (from left to right). And it is the iPhone 6 that seems to me the best option for a medium-sized male hand, especially if you are supposed to carry a smartphone in a jeans pocket or in a holster.
Screen
The front surface of the screen is made in the form of a glass plate with a mirror-smooth surface, resistant to scratches. Judging by the reflection of objects, the anti-glare properties of the screen are no worse than those of the Google Nexus 7 (2013) screen (hereinafter simply Nexus 7). For clarity, here is a photo in which a white surface is reflected in the off screens (on the left - Nexus 7, in the center - iPhone 6 Plus, on the right - iPhone 6, then they can be distinguished by size):
The screen on the iPhone 6 is noticeably darker (brightness in photographs is 96 versus 108 for the Nexus 7). The ghosting of reflected objects in the iPhone 6 screen is very weak, which indicates that there is no air gap between the layers of the screen (more specifically, between the outer glass and the surface of the LCD matrix) (OGS type screen - One Glass Solution). Due to the smaller number of borders (glass-air type) with very different refractive indices, such screens look better in conditions of strong external illumination, but their repair in case of cracked external glass is much more expensive, since the entire screen has to be changed. On the outer surface of the screen there is a special oleophobic (grease-repellent) coating (very effective, no worse than the Nexus 7), so fingerprints are removed much easier, and appear at a slower rate than in the case of ordinary glass.
With manual brightness control and with a white field displayed in full screen, the maximum brightness value in the center of the screen was 590 cd/m², the minimum was 5.8 cd/m². The maximum brightness is very high, and given the excellent anti-reflective properties, readability even on a sunny day outdoors will be at an excellent level. In complete darkness, the brightness can be reduced to a comfortable value. In the presence of automatic brightness control by light sensor (located above the slot of the front speaker). In automatic mode, when the ambient light conditions change, the screen brightness both increases and decreases. If this mode is simply turned on, then in complete darkness the auto-brightness function reduces the brightness to 5.8 cd / m² (dark), in an office lit by artificial light (approximately 400 lux) it sets to 100-160 cd / m² (suitable), in a very bright environment (corresponding to a clear day outdoors, but without direct sunlight - 20,000 lux or a little more) increases to 530 cd/m² (not the maximum, but sufficient). In the case of medium illumination, the steady-state brightness of the screen is lower or higher, depending on whether the external illumination has previously increased or decreased (that is, there is a pronounced hysteresis). As a result, the auto-brightness function works more or less adequately. Also, after turning on the auto-brightness function, you can move the brightness slider, which will make some adjustments. For example, we found that when brought to the maximum, the brightness remains close to the maximum value in any conditions, if you move the slider to the middle of the scale, then in the dark and in dim light, the steady brightness increases, while the hysteresis increases greatly, which leads to strange results. Conclusion - it is better not to interfere. At any brightness level, there is virtually no backlight modulation, so there is no screen flicker.
This smartphone uses an IPS type matrix. Micrographs show a typical IPS subpixel structure:
For comparison, you can see the gallery of microphotographs of screens used in mobile technology.
Traditionally for the iPhone, a lot of dust particles are found in the filler adhesive layer between the outer glass and the matrix:
If they are still there, then the manufacturer could entertain users who have a microscope by adding some microbugs or other interesting micropreparations.
The screen has good viewing angles without significant color shift even at large deviations of the gaze from the perpendicular to the screen and without inverting shades. For comparison, here are photographs in which the same images are displayed on the screens of the iPhone 6 and Nexus 7, while the brightness of the screens was initially set to about 200 cd / m² (on a white field in full screen), and the color balance on the camera was forcibly switched to 6500 K. White field perpendicular to the screens:
Note the good uniformity of brightness and color tone of the white field. And a test picture:
Color reproduction is good and colors are saturated on all three screens. Now at an angle of about 45 degrees to the plane and to the side of the screen:
It can be seen that the colors did not change much on both screens, and the contrast remained at a high level. And the white box:
The brightness at an angle at the screens has decreased (at least 4 times, based on the difference in shutter speed), but in the case of the iPhone 6, the brightness drop is less. The black field, when deviated diagonally, is lightened weakly and acquires a purple hue. The photos below demonstrate this (the brightness of the white areas in the direction perpendicular to the plane of the screens is approximately the same!):
And from another angle:
Note that the black brightness of the Nexus 7 in these two photos is still lower. When viewed perpendicularly, the uniformity of the black field is excellent:
The contrast (approximately in the center of the screen) for a screen on an IPS matrix is very high - about 1250:1 (although lower than the declared "standard" of 1400:1). The response time for the black-white-black transition is 26 ms (14 ms on + 12 ms off). The transition between 25% and 75% grayscale (according to the numerical value of the color) and back takes a total of 40 ms. The gamma curve constructed from 32 points with an equal interval according to the numerical value of the shade of gray did not reveal a blockage either in the highlights or in the shadows. The exponent of the approximating power function is 2.22, which is almost equal to the standard value of 2.2. In this case, the real gamma curve deviates minimally from the exponential dependence:
Of course, there is no dynamic adjustment of the backlight brightness in accordance with the nature of the displayed image. This is very good, and can be set as an example for many other manufacturers of mobile equipment.
From a practical point of view, the color gamut is equal to sRGB:
The spectra show that the matrix filters moderately mix the components to each other:
As a result, visually the colors have a natural saturation. The balance of shades on the gray scale is very good, since the color temperature is not much higher than the standard 6500 K. The deviation from the blackbody spectrum (ΔE) is less than 10, which is considered acceptable for a consumer device. At the same time, ΔE and color temperature change little from hue to hue, which has a positive effect on the visual assessment of color balance. (The darkest areas of the gray scale can be ignored, since the color balance does not matter much there, and the measurement error of color characteristics at low brightness is large.)
Let's summarize. The screen has a very high maximum brightness and has excellent anti-glare properties, so the device can be used outdoors without problems even on a sunny summer day. In complete darkness, the brightness can be lowered to a comfortable level. It is permissible to use the mode with automatic brightness adjustment, which works more or less adequately. The advantages of the screen include an effective oleophobic coating, the absence of flicker and air gap in the layers of the screen, excellent black field uniformity, high black stability to deviation of the gaze from the perpendicular to the screen plane, an ideal gamma curve, high contrast, sRGB color gamut and good color balance . We get, perhaps, the best version of the screen of a mobile device. But did anyone expect otherwise?
OS and software
iPhone 6 ships with iOS 8 operating system. After its announcement at WWDC, we described the main innovations, so we will not list them again, but we will note a few features that catch the eye in everyday use. Even if they are not so important, but in total they can affect the experience of using iOS.
Firstly, in the mail you can now delete messages with one swipe. Previously, a right-to-left swipe was only the first step, after which you had to click on the red Delete box. Now one swipe is enough.
Secondly, when we double-click on the Home button, we now see circles at the top of the screen corresponding to the contacts we recently called. You can click on a contact and the call and SMS icons will appear. That is, it is not necessary now to go to the Phone, you can contact a person directly through the desktop.
Thirdly, a handy exposure adjustment tool is now available in the Camera app. We click on the area where we want to set the focus (as before), and we see a small icon in the form of a sun next to the focus square. To adjust, simply move your finger up or down the screen, thus brightening or darkening the future picture. Comfortable. But sometimes this feature is enabled when you try to switch from photography to video shooting (recall that this was also done by swiping across the screen).
Fourthly, the photos that we deleted are now stored in a separate folder for another 30 days, which means that we still have the opportunity to change our mind and return the deleted photos.
And the last feature (of those that we list), relevant so far only for the iPhone 6 Plus, but also of software properties. iOS now has a horizontal home screen orientation mode! Wow!
This, of course, is far from all the innovations of iOS 8. But this is what users will probably encounter when they get acquainted with the new operating system and what they are guaranteed to use. We'll talk about some other software features of the new iPhones in the iPhone 6 Plus review.
Performance
The iPhone 6 runs on the Apple A8 SoC. As before, Apple does not spoil us much with information about its SoC, saying only that it is made using the 20 nm process technology and has a 20% higher CPU performance compared to the Apple A7. And the performance of the graphics subsystem, according to Apple, has increased by 50%.
Like it or not, we will check. As competitors, we took the latest Android flagship Sony Xperia Z3, Nvidia Shield Tablet and iPhone 5s updated to iOS 8 for a fair comparison. The presence of a tablet in this list may raise questions. However, we need the Shield Tablet as the carrier of the most powerful (at least until the release of the Apple A8) in terms of graphics of the Tegra K1 single-chip system.
Let's start with browser tests: SunSpider 1.0, Octane Benchmark and Kraken Benchmark. In all cases, we used the Safari browser from iOS 8 on Apple devices, and Google Chrome on Android.
Judging by browser tests, Apple's promises about a 20% CPU advantage of the new SoC over the Apple A7 are quite true. In addition, the significant loss of Qualcomm Snapdragon 801 is indicative. But Tegra K1, on the contrary, pulled ahead a little, however, only in two out of three tests.
Now let's see how the iPhone 6 performs in Geekbench 3, a multi-platform benchmark that measures CPU and RAM performance.
As you can see, in single-core mode, the Apple A8 outperforms the rest of the SoCs, although the lead over the Apple A7 is not so great. But in multi-core mode, Tegra K1 takes the lead!
The last group of benchmarks is dedicated to testing GPU performance. We used GFX Bench, Bonsai Benchmark and 3DMark.
Let's start with GFXBenchmark. In the table below, Offscreen tests are the output to the screen of a 1080p image, regardless of the actual screen resolution. And tests without Offscreen are the output of the picture exactly in the resolution that corresponds to the screen resolution of the device. That is, Offscreen tests are indicative in terms of the abstract performance of the SoC, and real tests are indicative of the comfort of the game on a specific device.
| Apple iPhone 6 (Apple A8) |
Apple iPhone 5s (Apple A7) |
Sony Xperia Z3 (Qualcomm Snapdragon 801) |
Nvidia Shield Tablet (Nvidia Tegra K1) |
|
| GFXBenchmark Manhattan | 29.4 fps | 24.6 fps | 12.3 fps | 29.8 fps |
| GFXBenchmark Manhattan (1080p Offscreen) | 17.8 fps | 12.9 fps | 11.2 fps | 31.2 fps |
| GFXBenchmark T-Rex | 51.2 fps | 40.6 fps | 29.4 fps | 56.5 fps |
| GFXBenchmark T-Rex (1080p Offscreen) | 42.7 fps | 28.7 fps | 27.7 fps | 66.0 fps |
So, we can see that the performance of the Apple A8 is indeed better than that of the Apple A7 and the Qualcomm Snapdragon 801 (see Offscreen tests, since the screen resolution of the Sony Xperia Z3 is higher than that of the iPhone 6). However, all of them are seriously inferior to Tegra K1.
The next GPU benchmark is 3DMark. Here are the results for the Ice Storm Unlimited mode (simpler modes are not interesting for evaluating such powerful GPUs).
Here the picture is generally similar: the result of the iPhone 6 is better than the previous model, but significantly worse than the Tegra K1 and even slightly worse than the Sony Xperia Z3.
Finally, let's see the results of the tablet in Bonsai Basemark.
As you can see, in this test, all devices reached (or almost reached) the ceiling. That is, there is no difference between the iPhone 6 and iPhone 5s, just as there is none, however, between other devices.
Summing up the performance testing of the iPhone 6, we can make two considerations. First, Apple no longer holds the record. Yes, the new chip is faster than the previous one, and in some tests it outperforms the competition. But there is no such situation as it was two generations ago, when Apple's SoC was unconditionally the leader in GPU benchmarks, simply leaving no chance for competitors. Secondly, even for the most modern games, the performance of the Apple A8 is more than enough. And this, in fact, makes the balance of power with competitors not so important, since it is clear that game studios will optimize their products for a specific device, taking into account its capabilities.
Offline work
The battery capacity of the iPhone 6, judging by unofficial information, has increased slightly compared to the iPhone 5s. But besides this, the manufacturer promises us a higher energy efficiency of the Apple A8. We tried to verify this, not only in tests, but in everyday use. Previously, the author used the iPhone 5s, and his battery ran out by the end of the day, that is, the smartphone had to be charged at night. In the case of the iPhone 6, this period increased to one and a half days, and the smartphone was used very actively - not only for everyday tasks, but also for downloading applications from the App Store, working with benchmarks, etc. So we can confidently say that the duration of the autonomous work is really the strength of the iPhone 6.
| Battery capacity | Reading mode | Video mode | 3D game mode | |
| Apple iPhone 6 | 1810 mAh | 4:30 p.m. | 9:30 a.m. | 5h 15m |
| Huawei Mate 7 | 4100 mAh | 20:00 | 12:30 pm | 4h 25m |
| vivo xplay 3s | 3200 mAh | 12:30 pm | 8 a.m. | 3h 30m |
| Oppo Find 7 | 3000 mAh | 9 a.m. | 6h 40m | 3h 20m |
| HTC One M8 | 2600 mAh | 22h 10m | 13h 20m | 3h 20m |
| Samsung Galaxy S5 | 2800 mAh | 5:20 p.m. | 12:30 pm | 4h 30m |
| Lenovo Vibe Z | 3050 mAh | 11:45 a.m. | 8 a.m. | 3h 30m |
| Acer Liquid S2 | 3300 mAh | 16h 40m | 7h 40m | 6 a.m. |
As for our traditional tests, the novelty also proved to be very worthy in them. Among compact format smartphones, this is one of the most “long-lived” options!
Communications and mobile internet
Another joy from the “we didn’t expect, we didn’t guess” series is the improvement in LTE signal reception compared to the iPhone 5s. A simple example: in those places in Moscow where the iPhone 5s only sees the EDGE network, the iPhone 6 manages to catch LTE or 3G. In addition, the speed of work in LTE networks (even in the zone of not very confident reception) turned out to be very decent. Below is a screenshot of the Speedtest.net iOS app. The screenshot shows that the smartphone worked in the LTE network, showing four divisions out of five, and the download speed was almost 32 Mbps. iPhone 5s caught LTE in the same place with varying degrees of success.
As for telephone conversations, there are no complaints about either the audibility and voice transmission, or the reliability of reception. However, we did not conduct testing in the subway - this is the task of future testing already with longer use of the smartphone, but, according to our feelings, the situation here is at least as good as that of the iPhone 5s, but rather even better.
Camera
iPhone 6 has two cameras, similar in resolution to those of the iPhone 5 and 5s. True, the manufacturer notes the presence of a number of new technologies and capabilities (a detailed list of them can be found). We tested the iPhone 6 according to our methodology, which allowed us to compare the results with both competitors and previous Apple models.
 |
Good sharpness throughout the frame. |
 |
Sharping is clearly visible on the wires. The noise in the shadows is processed well, but unpleasant. |
 |
Sharpness drops noticeably towards distant plans, although very smoothly. |
 |
At the left edge of the frame, you can see the blur zone. However, it does not catch the eye. |
 |
The camera practically does not work out the shadows even when shooting in auto HDR. |
 |
There is almost nothing to complain about, although it is clear that dark areas cause problems for the camera. |
 |
On the wall, the noise is processed well, but on the pavement it is too aggressive. |
 |
If desired, the numbers of cars in the distance can be made out, which is quite decent for such a resolution. But the foliage at the left edge merges. But only on the left. |
 |
And again, sharpening on the wires and blurring along the left edge. |
 |
In general, the camera copes rather well with foliage. I especially want to note the pleasant color rendition. |
 |
Everything is good in the picture, except for the shadows and objects in them. |
 |
|
 |
If you search, you can find a couple of uneven joints, but still panoramas are good for the camera. |
Here we have the iPhone 6 camera in all its glory. As before, in anticipation of the iPhone 5s, there were many hopes. So what do we get as a result?
And as a result, we have an excellent performance of the camera, which, however, is not surprising. Someone who, but Apple knows how to "lick" their products before the announcement. The camera has good sharpness, which decreases very smoothly with the removal of the plan. Sharpness is uniform across the field of the frame, however, small areas of blur can sometimes be seen. However, the corners are worked out well. But further, noises open up to our eyes - or rather, the work of noise reduction. To the eye, tempted by the cameras of the current flagships, this picture may seem somewhat unpleasant. The noise reduction algorithm is good and working, but too archaic: the camera “covers up” the noise, of course, not bad, but it was “not bad” a year ago, but now it is striking. And everything would be fine, it would be possible to forgive the camera for this small weakness (after all, we really don’t see noise, and the details are not so much spoiled), if it weren’t for sharping. Oh, this scourge of wires and cornices, which almost all flagships have already abandoned - white underlines on contrasting borders! It is worth noting that they refuse it for a reason, but due to improved image processing, noise reduction algorithm and, finally, the quality of optics. Few people will be delighted with a simple stroke, you need to go ahead. But no, Apple doesn't seem to think so. Once having made an excellent camera, the manufacturer decided to stop there, and now we have an iPhone 6 with an iPhone 5s camera. Moreover, as we found out a year ago, it is also a 5c and 5 camera. And for the third year now we have been observing the same module in Apple smartphones. The statement, of course, is loud, but we have no evidence to the contrary.
Well, it's not all that bad. The module is really good, but if a year ago it still competed with the flagships of other manufacturers and even won, now it is hopelessly behind. It's not much worse, but "hopeless" is exactly the right word for three years of inactivity and a lack of improvement. The laboratory test confirms our observations. Apparently, the flash copes a little worse in low light than in the case of 5s. Probably, the program, which has changed somewhat with the update of the operating system, is making its contribution. But there were no global changes. Within the limits of measurement error, it can be said that cameras 5s and 6 are identical. Regrettably, the iPhone 6 camera is on average at the level of the Samsung Galaxy S5 and Oppo Find 7 cameras, but already when compared to the LG G3, it noticeably loses.
On the other hand, iPhone 6 shots still have their charm. If you do not look at the shadows and do not greatly enlarge the image, the picture looks very nice. Color work at Apple has always stood out from the rest. So for artistic shooting, the camera will suit well, and even more so for documentary shooting. But, unfortunately, there is not that “wow” effect that happened before when comparing iPhone shots with pictures of other smartphones.
The camera can shoot videos in Full HD. Video examples are shown below.
| Video | Sound | |
| Roller 1 | 1920x1080 30fps AVC MPEG-4 [email protected], 17.6 Mbps | AAC LC, 64 Kbps, stereo |
| Roller 2 | 1280×720, 240 fps, AVC MPEG-4 [email protected], 40.5 Mbps | AAC LC, 64 Kbps, stereo |
| Roller 3 | 1280×720, 240 fps, AVC MPEG-4 [email protected], 40.6 Mbps | AAC LC, 64 Kbps, stereo |
| Roller 4 | 1280×720, 120 fps, AVC MPEG-4 [email protected], 30.7 Mbps | AAC LC, 64 Kbps, stereo |
| Roller 5 | 1920x1080 30fps AVC MPEG-4 [email protected], 17.3 Mbps | AAC LC, 64 Kbps, stereo |
| Roller 6 | 1920x1080 60fps AVC MPEG-4 [email protected], 25.7 Mbps | AAC LC, 64 Kbps, stereo |
The video is clear enough, but some ripples are still present. In general, the camera copes well with video shooting. This, however, cannot be said about the 120 fps and 240 fps modes, which are still nothing more than entertainment.
If not for the information on the official Apple website, we would never have known that the camera has a 1080p video shooting mode at 60 fps. To shoot at 60 frames per second, you need to “intuitively” get into the settings menu, then get into the photo and camera settings and turn on (!) the “Record video at 30 fps” mode.
After that, the camera will shoot video at 60 fps, which will be notified by the corresponding inscription in its interface.
Whether the problem with the menu is a malfunction of the switch or an error in the number is not clear. In any case, getting into the smartphone settings just to change the frame rate is very inconvenient.
When watching videos on a PC, you may experience a different kind of problem. For example, some players flip videos 180 degrees (and a similar problem can be observed with still images), and slo-mo videos play at a real frequency, and do not slow down to 30 fps, as they should. Although there are no such problems when playing on a Mac, visually, the slowdown, if any, is not very noticeable.
findings
Official sales of the iPhone 6 in Russia will start on September 26, the cost of the younger (16 GB) version in the "white" retail will be 31,990 rubles. For the model with the maximum amount of memory (128 GB), you will have to pay 10,000 more. We recommend focusing on the middle version - with 64 GB of memory and a price of 36,990 rubles.
Is it a lot or a little? The question, in fact, is rhetorical, because the iPhone has long been not just a practical purchase, but an element of image, personal style, and also a manifestation of attachment to the Apple ecosystem. Yes, the same Sony Xperia Z3, the world sales of which began simultaneously with the iPhone 6, has a lower price (2000 rubles less than the iPhone 6 with the same amount of memory) and a number of advantages (although at the same time a number of disadvantages - in particular, its screen is worse despite the higher resolution). It's also logical to make comparisons with the Sony Xperia Z3 Compact, which has a screen size of just one-tenth of an inch smaller than the iPhone 6 and is significantly smaller in size. At the same time, the price of the Z3 Compact is significantly lower, and the camera is better. But is it really that important? Choosing a top smartphone is almost always an act, more emotional than rational (because buying a top smartphone is not a very rational step in principle). And Apple knows how to play on the emotions of its users and potential buyers like no other company.
There is nothing revolutionary in the iPhone 6, the wow factor is practically absent here (except for the first emotion – “new iPhone!”), but after you pick up the iPhone 6, you don’t want to return to the iPhone of previous generations. You just enjoy the new big screen with curved glass, rounded edges... On top of that, you can't help but be glad that Apple has seriously worked on such features of the device as battery life and LTE signal reception, which were the weak point of the previous generation.
The main thing is not to have high expectations when going to the store or ordering online. There will be neither super performance nor a fundamental improvement in the quality of the camera compared to the iPhone 5s. It's just a very good smartphone. Yes, and with a fairly large screen.
| iPhone 6 16 GB | iPhone 6 Plus 16 GB |
| T-11031621 | T-11031637 |
| L-11031621-5 | L-11031637-5 |
| iPhone 6 64 GB | iPhone 6 Plus 64 GB |
| Average price according to Yandex.Market | |
| T-11031663 | T-11031818 |
| Offers according to Yandex.Market | |
| L-11031663-5 | L-11031818-5 |
| iPhone 6 128 GB | iPhone 6 Plus 128 GB |
| Average price according to Yandex.Market | |
| T-11031665 | T-11031822 |
| Offers according to Yandex.Market | |
| L-11031665-5 | L-11031822-5 |
For almost 25 thousand rubles. It seems inexpensive, but is it worth taking such a device today?
Apple introduced the iPhone 6 in 2014
Apple introduced the iPhone 6 on September 9, 2014. In fact, it became the company's official capitulation to competitors' devices with large displays.
The base model received a 4.7-inch screen instead of the 4-inch iPhone 5s. And the version with the Plus prefix has got a 5.5-inch display and has become something between a smartphone and a compact tablet.
With the camera (8 MP), performance (A8 processor) and other technical features, three years ago everything was great. But the appearance of some did not please.
Users immediately resented the relatively large size of the device, as well as the notorious plastic antenna strips on the back of the case. Apple failed to make them match the metal, so it took a long time to bomb.
And after a month or two after the start of official sales, it became clear that the iPhone 6 can be bent with bare hands. This, of course, applied more to the model with the Plus prefix, but the sediment still remained.
The company sells 6-ku even in 2017
In 2017, Apple re-released the iPhone 6 for emerging markets. It is he who is officially on sale with us today.
Outwardly, it does not differ from the 6-ki three years ago - zero visual identifiers. But it comes only in a dark gray body color.
Inside, only the memory has changed. There is now one 32 GB option. Its read speed is exactly the same (290 Mbps), but the write speed has increased from 35 to 70 Mbps.
Memory write speed can affect the rate of saving photos when shooting and its speed in general, downloading games and applications from the App Store, and so on. But we are unlikely to notice a critical difference.
iPhone 6 does not support this 3D Touch
Apple began to monitor the force of pressing the screen through 3D Touch and display additional actions for working with software with the release of the iPhone 6s.
Back then, we were all using iOS 9, and many didn't see much point in it. In iOS 10, the number of 3D Touch features has grown, and we have become accustomed to many. And in iOS 11, Apple practically agrees that you can do without 3D Touch.
The fact is that in the upcoming iOS, the final version of which will be released in early autumn this year, many actions with pressing force (for example, working with the Control Center) have simply been replaced with long taps.
The context menu for applications on the home screen was of course left to 3D Touch. But here they are exactly used by a few.
How 6 handles everything else
As for the performance of the iPhone 6 in 2017, everything is even very good with it.
Some really heavy applications (this is clearly visible when correcting perspective in VSCO) or 3D games on a smartphone can slow down, but this is not so critical.
In dynamic scenes in racing or nimble arcades, the iPhone 6 often simply shows a lower quality picture than the same iPhone 7. But on a 4.7-inch screen, only the most picky users can pay attention to this.
But fans of photography will definitely be upset by the lack of support for working with digital negatives in RAW format (it works on the iPhone 6s and above). With it, you can sometimes take interesting shots without losing information in the highlights, but this is interesting to a few.
iPhone 6 will definitely receive iOS 11 and iOS 12. After that, Apple may stop supporting it. But until this moment, almost two and a half years. And not all developers will want to write off the device so quickly.
It turns out that the phone must be taken today
For the current iPhone 7 at 32 GB today they are asking for 50 thousand rubles. At the same time, the new iPhone 6 can be taken at half the price, and on the secondary market, four 6s will be given for the price of a 7.
We save up to 75% and still get a good camera, an excellent screen, and even the traditional 3.5 audio output, which Apple abandoned in the current flagship.
It's a pity we won't be given access to black, red and other interesting body colors, some fresh tech and big storage for content. But the acquisition still looks very interesting even for an inveterate geek.
Today I propose to perceive the iPhone 6 in the smartphone market as the iPad 2017 in the tablet market. It has everything most people would need. And inexpensive. Therefore, we approve. You can take.
Rate.
Apple will deprive four smartphones and two tablets of new versions of iOS updates. The official release of iOS 13 will appear only in the fall, at the WWDC 2019 developer conference. The system will be presented in June.
Nothing is known for sure yet. However, one of the developers of Apple told the French publication iPhoneSoft.fr that the new version of the operating system will not receive the iPhone 5s, iPhone SE, iPhone 6, iPhone 6 Plus and iPhone 6S.
The insider said that the iPad Mini 2 and iPad Air iPod will also be incompatible with the new operating system. Production of all these models has already been discontinued, only refurbished iPhone SE appear from distributors from time to time.
The source of the publication also said that the new version of the operating system will increase the speed of gadgets by 40%. The beta version will be shown on June 3, and the final, final version in mid-September. The iOS 13 rollout is likely to begin in late September or early October.
If this information is confirmed in June, then the listed devices can be officially considered obsolete.
Photo source: Instagram Users were surprised that the iPhone SE, which was released less than four years ago, will not receive new support, which is contrary to company policy. At the same time, the iPhone 6s model, whose characteristics are almost identical to SE, will receive the iOS 13 update. Especially since the iPhone 6s came out earlier.
It's no surprise that the iPhone 5s was denied an update. It went on sale in 2013.
The iPhone 6 and 6 Plus came out in 2014 and have been incredibly successful in terms of sales. But there is an opinion that the life cycle of these smartphones is initially a year less than that of the iPhone 5s.
Both tablets, iPad mini 2 and iPad Air, were released in 2013. The decision not to provide them with an update, in fact, does not cause surprise.
The situation with the iPhone SE, which was only three years old, was considered strange by users around the world. They suggested that Apple wants to completely drop support for smartphones with a 4-inch screen. Therefore, I decided not to update it to iOS 13.
This news did not inspire users at all. They did not like that one of the most beloved, affordable and convenient smartphones would finally disappear from sales. Perhaps it's not even in its cheapness compared to other Apple models.
Photo source: Instagram “I know at least six different people who use the iPhone SE. When I asked them why they chose it, they all said it was the best smartphone Apple has to offer. And no one said about its price, ”a subscriber under the nickname EatinApplesauce wrote on Reddit.
He was objected that the development of technology requires a larger format of gadgets to fit the camera, front speaker and FaceID sensor on them. And yet, most of the participants in the discussion agreed that even a small device could fit, if not all, new items.
“Users who want a small phone don't mind getting the latest innovations along with it. That means using the latest chips, technology, and more. Of course, physical limitations play a role, but no one says that a small smartphone should have all the innovations,” said KKM.
Many commentators agreed with him, confirming that it was a matter of convenience, and not the joy of owning the latest model.
“I want the latest model, but I want a phone that can fit in my pocket. I bet that many people, especially those who do not carry a wallet, will agree with me, ”said user Ibly1.
Nikolai Nikolaev, editor-in-chief of the BigGeek.Ru portal, admitted that the iPhone SE was a fairly successful phone and sold well.
Photo source: Instagram “And most importantly, it performed great functions and worked great. But since it's out of line with the new product line, I think it's a logical move to ditch a phone with such a small screen and try to focus on bigger smartphones. Plus, this phone came at the right time, when there were still people who needed an Apple phone with a small screen. Now everyone is already so accustomed, I judge by familiar and accessible analytics, to smartphones with larger screen sizes. Accordingly, the demand for models with a small screen is coming to naught,” he said in an interview with 360.
Nikolaev called the iPhone SE stuffing "more or less good." According to him, these phones are still freely available from distributors.
“And I think that within six months or a year we will see this phone on the shelves. Considering its cost, 20 thousand rubles or even less, it will still be sold,” Nikolai Nikolaev emphasized.
He suggested that the company is introducing the iPhone 7 as an alternative smartphone.
“I think he will fill the vacant niche. It's more powerful than the iPhone SE and still meets the company's power requirements for the latest operating system. The iPhone SE no longer answers them, and in September, when the new iOS is released, it will, of course, slow down, ”summed up the editor-in-chief of BigGeek.Ru.
Eldar Murtazin, a leading analyst at Mobile Research Group, told 360 that the iPhone SE model was super-successful due to its compact body.
“They sold a lot. Even last year it was sold very, very successfully, including in Russia. We can say that the refusal to support it is actually an attempt to push users to buy more modern models that the company has. Without offering a model similar in size, because the iPhone SE model was often bought precisely for its compactness, as a “dialer” and, to a lesser extent, as a smartphone,” the analyst said.
The reason for abandoning a quite successful model, in his opinion, is Apple's big problems in the Russian market. The company halved its share last year.
“Last year it was 16%, this year by the end of the first quarter it was 8%. I don't think they will fall even further, but nevertheless, in fact, we are saying that Apple has no other options. They will have to push a loyal audience to abandon old products and deliberately shorten their life cycle. They have already been caught by the hand when they slowed down their phones so that people would abandon them in favor of more productive models,” Murtazov recalled.
He believes that Apple has no similar products that could match the convenience of the SE.
“I think that there is no alternative to the iPhone SE for one simple reason - this model is compact in design. That is why she is in demand. iPhone SE was bought not only as a cheap iPhone, it was bought for its compactness. iPhone SE won in this regard. "Seven" looks like just a relatively inexpensive model from Apple, which is not compact," summed up Eldar Murtazov.
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