Vkontakte creation of a thematic community. How to create a group on VKontakte

Instructions for creating a VKontakte group

In this article, we will talk with you about how to correctly create a VKontakte group. Most of the information I decided to tell you personally! Namely, I recorded two videos!
There are many reasons why you might need a group. Perhaps you want to promote your own business with the help of social networks or you consider social networks as a platform for building a business

Creating a group or public VKontakte (technical part)

Video #1
Designed for beginners. In it, I decided to highlight the technical process of creating a group or public:

As we can see, everything is quite simple, we need to follow these steps:
- Go to your groups.
- Start button "Create Group"
- Choose a name for the group
- Choose what we will have, a group, a public or a meeting.
- Ready!

If you still have questions about the technical part of creating a group after watching the video, ask questions in the comments at the end of the article.

Some tricks for creating VKontakte Groups!

Video #2
In this video, we will walk through the three main steps to create your project.
Namely:
— Selecting the name of the group.
- Formation of the group.
— Group content (content).

So what do you need to do after you get the knowledge? Right! Pin it!
Your task for today:
- To create a group.
- Come up with a title containing keywords.
- Fill the first 30 posts with content.
- Write in the comments to this post: the target audience of your project, the name of your project, why this particular project?

Setting up a VKontakte group

After the group is created, we need to configure it. The first thing we need to do is upload a nice avatar. This is done by simply clicking on the "Add photo" button in place of the avatar:

Next, go to the "Page Management" section, the link is under the uploaded avatar:

After we go to the "Page Management" section, the following fields will open in front of us:


We do the following:
- First of all, you need to pay attention to the "Page Address" field, initially we are given a standard address like "http://vk.com/clubXXXXXX" but we have the opportunity to replace the ending with this address. Let's change it to ours! For example http://vk.com/uspeshnie_lydi

- We write our name of the group. It is desirable that keywords be present in the title.

- Fill in the description of the community. It is desirable that the keys were also registered there.

- Website, if you have a website, insert a link to it. This will add loyalty from Yandex and Google search engines for your project.
Also on the site you can place the VKontakte widget of this group on the site. How this is done, I told in the article

- Comments can be left on or off. If you leave them enabled, then activity within your community will be much higher, but then you will have to constantly monitor comments for spam.

- Additional sections are also installed at your discretion. It is desirable that the group be filled with various materials as much as possible. video, photo, audio, discussion, etc.

And now a little about the sad... Every day, hundreds of groups are created on VKontakte, and only a few become successful! What's the secret? Why does most of it merge? You need to understand that creating a group is exactly the same business! Do you think it is possible to create a profitable business with 10 minutes of your time per day? Of course not! 90% of people who start promoting and promoting groups think that they can raise their project by investing in it a maximum of 30 minutes a day. I am sure that you will take this process as seriously as possible and the results will not be long in coming!

Social networks do not remain unchanged, constantly supplemented with fresh features and capabilities. Therefore, it is not surprising that one of the most pressing issues of interest to users now is how to create a Vkontakte group for selling goods.

The mentioned issue has acquired such great importance relatively recently, after the introduction of a new function by the network administration. It consists in the ability to offer goods to visitors and members of the community. At the same time, potential customers will be able to instantly assess the merits of a future purchase and decide whether it is worth spending money.

Another positive side of the service that has appeared is the appearance of convenient feedback, which allows you to immediately understand what subject is being discussed and immediately serve the client.

It is worth adding that in the near future, trading on a social network will become even easier, as the administration and VK developers are actively implementing an internal payment system.

There is no one-size-fits-all answer to what is best for selling services and networking. Each type of community has its own strengths and weaknesses that need to be considered. So, the public page is favorably distinguished by the fact that:

1. designed to disseminate information;
2. available for viewing even to unregistered users;
3. there is an opportunity to create "events";
4. allows you to send newsletters using the "tell friends" button.

The advantage of the last point is that such mailing is a softer, unobtrusive form of attracting subscribers.

The most important positive features of the groups are:

• • the ability to gather a community of interest;
  • the administration has the right to independently choose participants (in closed communities);
  • the presence of binding to a specific geolocation;
  • wider functionality.

The last advantage is especially important. It allows you to customize the page to your needs and according to the intention of its owners.

Creating a group in VK for business - step by step instructions

The procedure for creating a Vkontakte group for business is no different from registering a community of another type. The first steps are extremely similar in all existing cases, regardless of the direction of the page. To create a public for selling things, you will need:

Special attention is required to the description. It should clearly indicate the main purpose of the public so that visitors do not leave it after the first opening.

It will increase the convenience of users and the creation of a unique VK address. It must be memorable and strongly associated with the store.

Adding a list of products

The relatively recent function of adding products is supposed to improve the quality of store management and simplify interaction with customers. That is why group administrators must understand how to replenish the range of available products and fill out offer cards. To add a new item, you will need:

• look into the management section and enable the "products" function;
• specify the parameters of the service, including the region of delivery, the currency used in the price, contacts for feedback and a description of the online store;
• in the description of the store, users will be asked to indicate how delivery and payment are made;
• the last step is to save the changes, after which a line with a list of available products will appear on the start page.

Particular attention should be paid to the contacts mentioned above, where you need to enter a link to the account of the person accepting applications for the purchase of goods. The same person is responsible for consulting visitors.

Completing the catalog

After the appearance of the line of the list of goods, it remains to fill in the catalog. Without these actions, users will not be able to understand how to correctly create a VKontakte group for selling goods. To add a product list you will need:

• click the inscription "add product" and wait for a new tab with a special service to load;
• if necessary, add a separate selection (category), for example, “clothes”;
• upload an image reflecting the content of the selection (resolution - at least 1280 x 720);
• press the button suggesting the introduction of new items;
• after opening a window with a description of the thing, you will have to enter its name and information;
• add the main image and, if required, additional ones (maximum - 4);
• select a category, selection and fill in the "cost" field;
• complete the process by pressing the button offering to add a thing.

A similar procedure will have to be done for other sold items.

Management and setup

To make changes to the already saved information and operational management of the community, its owners can go to the settings menu. It is located under the main avatar and opens when you click on 3 dots. After clicking, a drop-down menu opens, consisting of:

1. management;
2. advertising;
3. statistics;
4. functions for changing the status of a public;
5. and some other acceptable actions.

The use of each item mentioned will not cause difficulties for both experienced administrators and novice entrepreneurs. It should be noted that the control section allows you to:

• add sections and blocks;
• allow and disallow comments;
• add and remove links to third-party resources and portals;
• indicate leaders;
• manage the black list;
• manage messages and connect bots for communication;
• submit applications.

That is, using the settings section, page owners are able to quickly manage it, giving the public an optimal appearance and customizing it to the current needs of the business.

What to pay attention to?

Having understood the procedure described above and having understood how to create a Vkontakte selling group, you need to take a closer look at some important nuances and recommendations that allow you to attract the attention of subscribers and participants. Owners of online stores in VK should take into account that:

1. information about services and sales must remain current and updated regularly;
2. the description of the products must correspond to their content;
3. fresh news should be regularly added to the community;
4. it is more efficient to contribute a smaller amount of news, but constantly, than to post a large number of posts at the same time, but rarely (a reasonable advice would be to create a kind of unspoken schedule for creating posts);
5. previously created rules must be observed;
6. concise, but relevant and informative entries are most attractive.

If you adhere to these conditions, the development of the public will be quite fast. But it's important to remember that working with the community requires a creative approach that helps to attract the attention of others. But at the same time, you need to be honest so that customers always know that the store can be trusted.

Today we will analyze how to create a group in VK and how to set it up correctly step by step for the needs of your business, so that the community brings maximum benefit. It will take 10-15 minutes for everything.

Creating a group in VKontakte is a very profitable investment of time and effort for several objective reasons:

• The network audience itself is large and almost reached 100 million active users per month according to 2017 data.
• VK attracts people of different ages and views, which, unlike Odnoklassniki, where the lion's share of users are women of the older generation, allows you to promote any line of business.
• Many Vkontakte users literally live within the community - they look for information and make purchases without going to external sites. The consequence of this is the uniqueness of the target audience (it has little overlap with traffic from Yandex and Google search engines).
• The technical functionality of the groups themselves allows you to conduct not only information projects, but also directly create showcases with goods and make sales through a special module without investing in the development of an online store on a personal site.

The Vkontakte group (community) can be not only an addition to your main site, but also an independent tool for promoting a business or making direct money.

What types of communities are there in VK and what to choose?

Before starting to create a group, it is worth exploring the possibilities provided by the Contact for this. There are 3 options, each with its own advantages and disadvantages.

The choice of group option is available in the process of its creation, it is allowed to change the type of an already existing project, but not more than once a month. If you immediately incorrectly evaluate your desires, then there will be nothing fatal in this, but it is better to plan everything correctly right away.

Option number 1. Group

This is the most democratic form of community, suitable for projects that involve the active participation of members in its life. Only the group allows all members to write on the wall, add photo albums and videos (if you allow them).

For a group, you can define access rules, it can be:

• open - everyone enters,
• closed - each application requires the approval of the administration,
• private - access only by personal invitations.

In groups, you can see the entire list of participants.

Main advantage: you can invite up to 40 friends daily by sending out invitations.

This option is ideal at the start when a set of primary audience is needed.

Option number 2. Public page

This format is not conducive to communication and discussion. Participants cannot post topics on the community wall and can only suggest news to moderators, which will be posted on behalf of the community upon approval.

There is no way to make a public page private. So, if you have something secret or not for everyone, then the option of a public page is no longer available.

The list of participants does not exist. In fact, the very concept of a participant does not apply here. Inviting someone using the capabilities of the social network is also not.

The public page is suitable for a project with rarely changing information, as well as in cases where, due to specificity, the list of participants (subscribers) is not available for viewing.

Option number 3. Event

The purpose of this type of communities follows from the name. When it is necessary to quickly notify and gather people for some event, event pages are created.

The event is similar in features to a group, but:

• Has a date and reminds participants of itself;
• Allows you to invite up to 5,000 people from your communities subscribers per day.

For example, if you have a regular group with a large audience dedicated to your services, and you are planning an interesting discount promotion, create an event and quickly invite all readers to it.

Event feature: there is no way to attach a block with products to the main page.

When it’s obvious to choose an event, but when deciding between a group and a page, you need to proceed from many factors, for example, from the theme of the community - it’s better to pack something intimate on the page, since not everyone who is interested in the treatment of impotence will want their avatars to be displayed in the list of group members .

How to create a Vkontakte group: step by step instructions

To make a group in VK you must have an account in this social network.

We enter under our login / password, on the left in the menu we select the item "Groups" with the icon of two men. In this section, at the top right there is a button "Create a community":

Name, theme and type of community

The first community data is entered in the pop-up menu (they can be changed in the next step):

• Group name;
• Community type(group, page, event);
• Subject- the hierarchy of topics selection is multi-stage and goes by selecting suitable sub-items from drop-down lists.

Clicking on the "Create Community" button opens a detailed menu where you can set up your Vkontakte group in detail.

Basic group settings

Part of the data is automatically transferred from the previous step, they can be corrected, and from scratch it remains to enter the following:

• Group Description- make it short, but capacious so that a second glance is enough to understand - for whom this VK group was created.
• Group type- open, closed, private (features are described above).
• Cover- This is a picture at the top of the community that acts as a header. To make a cover for a Vkontakte group, you need a picture with a size of 1590 * 400 px. You can take any suitable larger image and crop or compress it in a graphics editor.
• page address- by default there is a set of numbers, it is better to change it to something simpler and more understandable.
• Web site- if your project has a website on the Internet, link it to the community, it will be listed in the group menu.
• Location- the regional binding is indicated if necessary, you can choose from the country to the exact address.
• Room in Snapster- this is an application like Instagram, indicate if there is.

Additional settings are divided into categories and placed in a separate block on the right.

Setting up group sections

Here the structure of the group is determined - which sections will be placed on the main page, as well as the rights and opportunities of different community members. The choice is great, from complete democracy, when everyone adds anything and anywhere, then a complete ban on new content, even for administrators.

You can add a photo album, video and audio recordings, attach arbitrary documents and flexibly set the rights to fill each of the blocks.

To create an online store within the VK group, you need to connect the "Products" item, go through the rest of the options yourself. Clicking on each item gives a clear hint.

Enabling the comment filter

It is carried out through the "Comments" section of the settings. There is a ready-made database of obscene expressions, you can add additional words to it. All comments with inappropriate content will not be published.

If you need to display a widget with recommended links to the group's main page as a separate block, open the "Links" tab and specify the required URLs. Both internal links to Vkontakte pages and links to external sites can work.

How to add an application to a VK group

Through the "Applications" block, you can add new features to your group, for example, interactive tests or a widget for collecting donations (analogue). The list of possible applications is long and expands periodically.

To install, click the "Add" button next to the desired application.

On this, the process of creating a Vkontakte group can be considered completed, but it is worth adding a few words about its administration.

How to change group settings

At any time, you can change most of the settings made when creating a community.

All this is done through the "Community Management" section, the link to which is on the main page, on the right under the header in the icon with an ellipsis ("..."):

How to manage group members

In VK, you can manage all the members of your group.

Go to "Community Management", on the right select the "Members" item:

In the list, find those accounts on which you need to perform an action and by clicking the appropriate links, either appoint them as commanders or kick them out.

Creating your own group in VK is useful, but this is only the first small step. Then you need to invest a lot of time and effort in its filling and promotion.

1. Before starting active promotion, fully customize the group, post a couple of dozen posts so that new users have something to watch / read.
2. Post regularly, choose your optimal schedule for this.
3. Only post content that your target audience is interested in.
4. Engage members in the community with contests and promotions.
5. Explore analytics to understand how active your audience is by day of the week and time.
6. Do not abuse advertising, there should be at least 70-80% of free-informative-entertainment content, otherwise there will be a lot of unsubscribes.

That's all for today, and let the VK algorithms be supportive of your groups.

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Good day, my dear readers. If you got here from a search engine, then you are probably interested in creating a VKontakte group

Today I will answer the following questions:

How to create a VKontakte group for free

What is it for?

The VKontakte group may be needed for various purposes, someone creates for entertainment, someone comes up with the idea of ​​selling through social networks, some promote their brand, their products, and projects.

If you have landed on my blog, then you are interested in the question of how to make a group in contact and completely free. There is a solution to this issue and it simply cannot be, because the social network in contact is free, with the exception of some functions that will not be useful to us.

vk com create a group

And so, it's time for us to start creating a public on the social network in contact.

The first thing to be done is an account in the system, if you do not have one, then first you will have to register it. This is done simply, after pressing the registration button, send the phone number and you will receive a confirmation SMS, then fill in the proposed data entry fields and you're done.

Creating an account in a contact is as easy as shelling pears, especially since tips will be on your way, so you should not describe the process of registering a personal page.

For those who already have a page in the social. network is a little bit simpler, first you need to enter it and press the button my groups. There you can see the entire list, and on the right side, near the search, there is a button to create a community. It must be pressed to start creating.

In the window that appears, options for the type of community and the name will be offered. The name is mandatory to fill in, the choice of name must be taken seriously, since this is the main key that will be found in the search.

It is proposed to choose from three types of community: group, public page, event.

group - has its own content restriction properties. That is, you can make it open or closed, then entering users must be accepted by the administrator.

the community can be private, then you will have to invite members to your group, such groups do not participate in the search and are not displayed anywhere, and if you repost to the group, the group icon will be under the question mark and signed private group.

A public page is something like a blog, users must join it themselves, there is no way to invite people.

Also, you will not be able to hide the content of the community, the public is not closed and is always open for entry, that is, the content can be viewed and if something is not liked, then there is a possibility that the user will not subscribe to you and will never return.

An event is done to gather a certain number of people at a certain time. When approaching the time, the user will receive a notification in the group list.

It is not suitable for promotion, only for some specific reminders, or to attract attention.

We created a group, picked a name, chose a type. Now to set up. I will tell you on the example of creating a group.

And so, the first thing you need to do is choose a short and understandable address. I would advise you to do this, since groups in contact participate in google and yandex searches, and how do we know that search engine robots welcome sites with clear links to them.

And so, what does it mean, a clear address is an address that will be written in a word in Cyrillic, I will give you an example. For example, the standard name has the following format VK Com/club109901477, well, you probably already understood after the example, but for those who are in the tank, read on.

It is required to change this set of numbers to something more understandable, for example, we have a recipe group, and we can choose a short address, for example, vkusnie_recepti_tolko_tut. And you get the full address VK.Com/vkusnie_recepti_tolko_tut.

This is the Human Understandable Address that should be. I hope it is clear how and why this is done.

The theme of the community should fit the content, in this column you will find a lot of topics to choose from.

Website - this field can be left blank, or you can insert a link to the company's website, or a personal website and blog, if any.

You can set age limits if the topic is for a certain age.

Comment filter, check the box for obscene words so that obscenities and other obscenities do not fall into the view of visitors.

You can put the location in Russia, or a specific place, depending on the topic of the proposals.

Turn on community messages so that members can contact administrators directly without wasting time searching for your contacts.

Close the wall so as not to be bombarded with spam messages and advertising. Well, or limit it so that the proposed news needs to be confirmed.

Put photos, videos, documents, discussions as you wish, depending on the topic of the community.

Select the public type as open, for full viewing without an introduction, closed so that users first enter, and after confirmation they can watch the content.

Goods - depends on the offers. Set it on if the community is for selling goods. With this option enabled, a new blog will appear at the top of the page where you can create a product showcase.

All my dear readers, it is not so difficult to create a VKontakte public, the main thing is to fill it in correctly and fill it with high-quality content.

For today I will finish, I hope you caught the essence, created a group in contact and are going to lead it in a quality manner, for earnings, for entertainment, for suggestions, what kind of community you will choose.

See you soon, Sergey Vasiliev was with you

Finally, watch a short video parody

Probably, only a lazy person or a person far from the online world does not think about how to create a Vkontakte group. Publics of famous people, companies, groups on a variety of topics flooded this social network. Psychology and cooking, poetry and music, cars and films - finding a community for your interests is not difficult.

The owners of popular promoted groups, which have tens of thousands of subscribers, have turned their hobbies into a very profitable business and earn good money from advertising. They actively use the network and business, promoting their products and services among users.

Vkontakte group - do you need it

The beauty of the situation is that everyone can create a group in VK. Whether you want to share your thoughts, creative achievements with others, or just got ideas for additional income, you first need to create a place where this will all happen.

Who needs it first:

• site owners;
• business owners;
• public persons;
• creative people.

With the help of a group or a public, you can:

• promote your business, goods, services;
• increase the number of sales;
• inform about the latest events, news;
• find like-minded people, admirers of their talent;
• hold contests, promotions;
• create a positive image of the company;
• receive feedback;
• drive traffic to the site.

At the first stage, you need to decide what kind of community we want to create:

• public page;
• event;
• group.

Which is better: a public page or a group

Before creating a community on Vkontakte, you need to figure out how a group differs from a public page. After all, many do not fully understand the difference between them.

Public page or otherwise - public, great for sharing news with your subscribers. Most often, public pages are created and maintained by famous people, companies, representatives of cafes, restaurants, shopping centers. They can also be dedicated to a particular movie, series, book, music album, or even a product. Only the page administrator can post messages on the wall here.

Group in most cases - a kind of club of interests. Music, psychology, poetry, photography, cooking, humor and much more. The difference between a group and a public Vkontakte page is that here you can discuss various topics, discuss proposed news, and exchange opinions.

Groups are:

• open;
• closed;
• private.

Anyone can become a member of the first. To get into a closed group, you need to apply, and the community administrators will already decide whether to grant you access or not. In private groups, the creators of the group independently send out invitations to those they want to see in their group.

Event speaks for itself - this option is selected when they want to call people to a meeting, seminar, training, or other similar events. Even an invitation to a birthday party can be issued as an event on VK. We indicate the date of the proposed event and reminders will be sent to all participants the day before.

Creating a VKontakte group

We will create a community using the example of a group. Inside your account in the left menu, go to the group tab. In the tab that appears, find the "Create Community" button and click on it.

At the same stage, it is important to think over a suitable name for the group. It should reflect the idea that the community will be dedicated to.


The next step is to fill in all the required information. In particular, indicate the subject of the group, location, add a description. You can set age limits, turn on the filter for obscene expressions in comments, as well as by keywords. Here, if desired, provide a link to your site.

How to make a group in VK closed and what is it for

To create a closed group in VK, you must select "Closed" when editing the group type.


As mentioned earlier, everyone can join the open one, but getting into the closed one is more difficult - the application can be rejected. This makes it possible to control the influx of applicants and allow only those whom you wish to see. This is especially important if you want to discuss information only with like-minded people. First of all, this concerns corporate or student communities.

It is desirable to make the wall closed as well, otherwise you will simply be bombarded with spam. In this case, comments are also disabled. As an option, make the wall limited, then messages on the wall can only be left on behalf of the group, but all participants can comment on them.

The same applies to photos, video and audio recordings, documents, discussions - if access is open, any member of the community can add them. When closed - only admins and editors of the group.

After setting up the basic information and saving it, we can appoint additional admins and moderators of the group, view the list of its members and send unwanted ones to the black list. You can do this by selecting the desired item from the menu on the right.