What time to publish posts VK. The best time to post on Instagram, VK and other social networks

If we take the average temperature in the hospital (or in the office, which is closer to whom), then the best time to post on Instagram is 12, 15, 21 hours in your time zone on weekdays. Also, statistics services recommend the following days of the week and hours: Monday 17-18, Wednesday and Thursday 15-16.

But people are not robots scanning Instagram on a given schedule. People live on different continents in different time zones, each work according to their own schedule and go to Instagram at different times. To collect the maximum number of likes, you need to understand when your subscribers go to Instagram.

What do you need to do to find the best time for your subscribers?

If you don't know where to start, look at your competitors. When do they post photos and videos? But the best thing is to find the best time for your account yourself.

1. Who are your subscribers (target audience) and where do they live? Look at their profiles manually or find the geolocation of subscribers in statistics services for Instagram. For example, websta.me .
2. Who are your followers (occupation)? Students, young mothers or office workers? It depends on when they have free time to hang out on Instagram.
3. Your subscribers scroll through Instagram in their free time — in the subway, in traffic, at lunchtime, before going to bed. Think what time it is.
4. Test! Do it by day of the week and post at different times (think about points 1-3 and choose the best time in your opinion). Early morning, lunch, late evening, etc. And see when there will be more likes/comments.
5. Do it and you can see - the number of views under each post and the time when the most subscribers go to Instagram.

Such a simple algorithm will help you find the best time to post on Instagram for your account.

How often to post photos on Instagram

Universal advice - 1-4 posts (photo/video) per day — every day. Break between posts from 4 hours. But let's think.

If you have a blog / public about cats, then finding 4 posts for each day is relatively easy. Look for pictures on the Internet, take pictures of your own wallpaper eater.

What if you are professional? You need to take notes on topics that concern the audience, publish sketches from the doctor's professional life, and make sales posts. And plus, do not forget about high-quality photos. It is not easy to do such content 2 times a day every day without sleep and rest. Unless you have a team of copywriters.

The good news is that the more “complex” your posts are, the less often you need to make them. Because it’s three seconds for subscribers to look at a funny picture with a cat, and to study a useful post from a doctor on the topic of health is already a long time and you need to concentrate. People will not study serious topics three times a day. Once a day or two More than enough for meaningful posts. At the same time, you can alternate between an “informative” post and a selling or entertaining one.

Instagram video time

You can post videos to your account for 60 seconds each (you can upload 10 such videos to your account, for a total of 10 minutes), and for 10 seconds. What is the best time?

According to statistics, videos are best watched in the evening, after 20. But consider time zones if your subscribers are from different cities and countries. And best of all, test it. Make three similar videos and post them at different times. Then you will see which video was watched more.

When to go out? Best of all - in the evening or on the weekend, when subscribers have time to watch you for an hour. Make a post about it in advance and invite to Stories.

Example: The best time to post photos on Instagram

Of course, I want to just find out without any problems what time is best for posts on Instagram. But the truth is, little effort = bad results. And to get the most out of Instagram, you need to roll up your sleeves and work. Because even if you pay another agency for promotion, then often you will simply turn on a mass like and will not even be advised on issues such as the best time to post on Instagram.

Let's look at how to find out the time for posts using the example of an account that sells 0-3 years.

1. Who are your followers

Moms (mostly) and dads.

2. When do followers scroll through Instagram?

Not all mothers live according to the same schedule - some have assistants, some do not. Some work, some don't. But we need to highlight the "core" - the "average" mother of the baby.

Such a mother does not work and she does not have permanent assistants (except for her husband when he is not at work). Her schedule is as follows: get up early in the morning, take care of the child and husband. Then, after 8 in the morning, the husband goes to work, and the child is already fed and washed. This is time for yourself, incl. on social networks from 8 to 9.

After taking care of the child and the house again, you need to take a walk, and tidy up, and redo a bunch of things with the child and around the house. The next “window” for social networks for mothers is in the interval from 17 to 20 hours, before the husband comes home from work.

What about on the weekend? The best time is Saturday until 12 and Sunday after 19. The rest of the time my family and I walk, meet relatives, go to cafes and cinemas. And only at the end of the weekend we begin to prepare for the next week. This means that the maximum likes can be collected if you make publications at this particular time.

3. How many times a day should I post?

In most cases, it is better to do no more than 2 posts per day. And on weekends, you can do one post at a time. Especially if these are informational or selling posts.

If you have an online store, then you need to publish many posts at once in order to show the maximum of your products. The main thing here is not to overdo it, otherwise you will spam the entire feed to subscribers and they will begin to unsubscribe. Sometimes it's better to make a separate account directory. In the main account of the store, post a separate product from the category (for example, “clothes for girls up to a year old”), in the description for such a post, give a link to the account catalog and the corresponding one (in our example, # girls of the year) - “and by the hashtag # girls of the year see the entire collection. Important! You need to come up with a unique hashtag (which no one but you uses).

We hope that our example helped you figure out how to determine what time to post photos and videos on Instagram. The better you understand your target audience and the more different post times you try, the more effective your posts will be in the end. They will be seen by more potential customers, which will ultimately bring you more income.

The success of the material posted on social networks largely depends on the time of publication - different audiences have different preferences, daily routine, work schedule, and so on. There is no exact answer to the question of when it is better to post on certain social networks. But there are numerous resources to help you come to the right timing for you and your goals. Hootsuite.com has compiled a small guide that we bring to you in an adapted version.

The best time to post on Twitter

Since twitter is a never-ending stream of information, choosing the right time to post here can seem like high art. The half-life of a single tweet is 24 minutes - that's 4 times less than a Facebook post - so your window of opportunity is very narrow.

2. Get Engaged on Social Media – Knowing the right time to tweet from your company's Twitter profile starts with social media engagement.

One could answer that the best time to post is when the people you want to show the content to are online.

This would be a simple but not useful answer.

Unfortunately, it is difficult to give a definite answer. For different business areas, this may be different days and times of day. It all depends on the platform you use, how your target audience interacts with this platform, on the region, on the type of content (entertainment or serious), and on your goals (click or share).

Take this data into account and it will help you determine your ideal time to post content.

The best time to post on Facebook

People access Facebook from both mobile devices and desktop computers, both at work and at home. How is social the network is entirely dependent on the characteristics of the audience.

Facebook- It's 15.00 on Wednesday. Also, the optimal time can be attributed to 12.00-13.00 on Saturday and Sunday, and 13.00-16.00 on Thursday and Friday.

From 13.00 to 16.00 on weekdays there is the best click-through rate, and by the end of the week, on Thursdays and Fridays, the degree of engagement is the highest.

On Fridays, Facebook traffic increases by 10%. Since people feel happier on Friday, experts advise posting upbeat, cheerful content in order to match the mood of the audience.

The worst times to post on Facebook are weekends before 8:00 am and after 8:00 pm.

Post frequency

It is recommended to post at least once a day. Although, again, it depends on the type of content and the characteristics of the target audience. In addition, you should regularly monitor the reaction of the audience and promptly respond to questions and comments posted on your page.

Best time to post on Twitter

Like Facebook, people access Twitter from both mobile devices and desktop computers, both at work and at home. And also its use depends entirely on the audience. However, as a rule, people perceive Twitter as an RSS feed, as something to read during breaks at work or on the way to work.

The best time to post inTwitter- These are weekdays from 12.00 to 15.00 and at 17.00.

For B2B companies, the most successful days for publication can be considered all weekdays, especially Wednesday, when the CTR is the highest. For B2C organizations, besides Wednesday, the best days are weekends. According to a study by marketing company CoSchedule, content created for the B2B sector is 16% more effective during business hours, while B2C content is 17% more effective during weekends.

It is worth repeating that the best time for posting is individual for different business areas. There are cases where content has been successful when published at 2 am, 6 am and 10 pm. Experiment and find the perfect time for you!

Post frequency

The lifetime of a tweet on the visible part of the news feed is quite short, lasting approximately 8 hours. In this regard, in order to consolidate your presence on the feed, it is recommended to post at least 4 times a day. You can even retweet your previous posts if they are still relevant.

The best time to post on Instagram

From the very beginning, the developers of Instagram assumed that the application would be used on mobile devices. But despite the fact that today people use the Internet anytime, anywhere, they become truly involved after hours.

The best time to post inInstagramcan be considered Monday and Thursday at any time except the interval from 15.00 to 16.00.

As for video, according to research by the marketing company TrackMaven, it is most popular at night on any day of the week from 21.00 to 08.00. Some businesses successfully publish videos on Wednesdays at 19.00, as well as any day at 2.00. This time is worth experimenting with.

Post frequency

Analyst company Union Metrics recommends posting as often as possible. According to her research, on average, businesses post content to Instagram 1.5 times a day. But there are companies that post every hour throughout the day and are very popular with users.

The best time of publications in Vkontakte

Like Facebook and Twitter, people access Vkontakte from both mobile devices and desktop computers, both at work and at home.

The largest number of visitors to Vkontakte is reached at 21.00. Therefore, the best time to post publications is from 17.30 to 22.00 every weekday. Also, the optimal time can be attributed to 13.00-15.00, this is the time of breaks at work, so quite a lot of people are online.

Post frequency

Experts recommend publishing posts with an interval of approximately 2-3 hours, depending on the time of day and the characteristics of your business. Post more often in the evening than in the morning. But remember that quantity does not always mean quality. The victory will still remain with rare unique content with high-quality images.

Conclusion

However, different social networks may offer you maximum reach and performance at different times. For example, on Facebook and Instagram, it's best not to post at the same time. If you take into account several time zones, the task of choosing the ideal posting time becomes even more difficult.

When scheduling posting times, consider where the majority of your readers and customers live.

When is the best time to post on Instagram?

The best time to post on Instagram is during lunch from 11:00 to 13:00 and after work from 19:00 to 21:00. Most users of this social network access the platform from smartphones, so they are rarely online during the working day.

When is the best time to post on Twitter?

The best time to post on Twitter is at lunchtime between 12:00 pm and 1:00 pm. No less effective are the hours before dinner.

When is the best time to post on Pinterest?

The best time to post on Pinterest is between 20:00 and 23:00. This social network is used more often by mothers, which may be why they usually post late at night.

• Saturday is the best day to post on Pinterest. Sunday is the worst.
• Work hours are not as popular among Pinterest users. Publications at this time attract less attention.

When is the best time to post a video to YouTube?

The best time to post a video to YouTube is between 12:00 pm and 4:00 pm. Most viewers watch videos in the afternoon, so this is the best time to post content.

• Thursday and Friday are the best days to post on YouTube.
• Many users also watch videos on weekends, the best time to post these days is from 9:00 to 11:00.

Best time to post 2018

I think that you have seen beautiful infographics many times, which told about when the peak of activity in social networks comes, which means that it is better to buy advertising at this time, for example, in communities. Most often, there is one number there, for example, "Facebook - 19 hours" and that's it. And what happens to the activity all day - not a word. In addition, the calculation method is not described. It is for these reasons that I do not really trust such infographics, and I do not advise you to take everything on faith.

Therefore, I decided to conduct my own research for the social network VKontakte. The "Alert Box" plugin in Firefox was installed and configured to check the specified indicators every hour. This is number of people online ^(https://vk.com/search?c=1&c=1&c=1&c=people) throughout VK, the number of participants online in World of Tanks groups ^( https://vk.com/official_world_of_tanks), Did you know? ^(https://vk.com/vk.fact) , +100500 ^( https://vk.com/maximplus100500) and of course MDK ^(https://vk.com/mudakoff) .

As already mentioned, the indicators were checked every hour. For convenience, Moscow time is indicated. All images are clickable.

As you can see, there is nothing unusual in the activity. At 7 am, most of the users are asleep, only 1/6 of the maximum value is online. in the morning the audience is 1 million users. After 7 am, the audience begins to actively increase, about 1 million per hour, and this continues until 13-14 hours, when the daily attendance peak comes. As you can see on the graph, there are no serious failures, so I don’t see much difference in what time to publish advertising in public (if it is not designed for children under 18, but more on that later), because. from 13 pm to 12 am the audience sits in the social network.

Moreover, at 22-23 hours there is the peak of activity. Apparently everyone goes to the site to watch updates in public, watch a movie and chat with friends before going to bed. After 0:00, the audience begins to fall as rapidly as it rose in the morning - it falls by more than 1 million per hour, and at 5 in the morning it reaches its minimum - a little more than 700 thousand users remain.

Users online in public

I think that among blog readers there are webmasters who buy advertising in public and ask themselves the question “What time is the best time to post?”. The graph gives a clear answer to this question. Let's decipher it. Until 12 noon, the number of online users who have joined the 4 selected publics is only growing, which means it’s worth waiting a bit to cover the largest possible audience. It can also be seen that the growth is approximately the same for everyone, only the public “Do you know?” stands out. with a sharp jump between 9 and 11 o'clock, but then "MDK" catches up with him and in the future they step "toe to toe". Moreover, the public "Do you know?" the total number of participants is 600 thousand more than that of MDK, but the audience is somehow not active (maybe bots?). This proves once again that more is not always better. I advise you to pay attention to this (the relative number of users online), when buying advertising in public - compare the activity of participants. There is a sharp jump from 21:00 to 0:00 hours, but we have already discussed this on the previous chart.

If you do not take into account the dynamics of users (i.e. no one leaves and no one comes), then the average coverage of the public audience per hour will be 12%, and the maximum will be 18% at 15:00 and 23:00.

Age groups

It is generally accepted that the audience of VKontakte is schoolchildren, and only they are sitting there. I have to disappoint you - it turns out this is not entirely true. As you can see, the majority of online users are in the “18 to 23 years old” group, while the “under 18 years old” group, on the contrary, showed interesting results - look at the jumps in this group. Apparently, the younger generation does not miss the opportunity to run outside with friends. An audience of all ages at the same time reaches its peak of activity and decline. At 11 am - everyone is already online, and at 23:00 they start going to bed.