Hello friends! 🙋🏻
I had been planning to write this article for a long time, but somehow my hands did not reach. I am very often asked about the best services for promoting in social. networks, ask for recommendations or write reviews. So, in order not to answer similar questions a hundred times, I decided to put together all the services that I use / used personally and which I recommend to everyone who contacted me with questions.
I'll start this post with a table with brief descriptions of services. This will be useful for those who do not particularly like to read and want to understand everything themselves. After the table, you will find more detailed descriptions of the services, as well as links to instructions or reviews on my website, when available.
If you need to go directly to a certain service, use the content of the article to jump to the desired section:
| Service name | Description | Trial period | ||||||
| Various social networks | ||||||||
| Onemorerepost | Automatic cross-posting from Instagram to VK, OK, Fb, Twitter, Tumblr and G +, and now to Telegram! | 3 days | ||||||
| Segmento Target | Collecting bases from VK, Instagram and Odnoklassniki for targeting / retargeting, compiling lists for automation in VK and Insta | demo version | ||||||
| Cerebro Target | Collecting bases from VKontakte, analyzing the audience and communities for setting up retargeting in VK. | demo version +1 month of free access after the first payment with PROSMM promo code |
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| Social hammer | One of the best services on the market for automatic promotion on Vkontakte, Instagram and Facebook | 7 days | ||||||
| Starcomment | Tracking comments and brand / keyword mentions on VKontakte, Twitter, Instagram, Facebook and YouTube + Subscribe to Instagram Direct | 24 hours | ||||||
| PublBox | One of the best services for creating high-quality visual content, deferred posting, cross-posting to Facebook, VK, Instagram, Odnoklassniki, Twitter, Google +, YouTube and Telegram. | 7 days Discount -10% with promo code PROSMM |
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| Smm planner | A fairly well-known service for postponed posting to OK, VK, Facebook (including groups), Instagram, Telegram, Viber and Pinterest | 100 posts / month | ||||||
| Plibber | A popular advertising exchange with very wide opportunities. Works with platforms: Vkontakte, Instagram, Odnoklassniki, YouTube, Twitter, Facebook and Google +. | No | ||||||
| Adstamer | An advertising exchange (for advertisers and publishers) specializing in Instagram and Vkontakte. The lowest commission among similar services | No | ||||||
| Advansets | An advanced service for working with teaser networks, VK and Instagram. Detailed analytics of advertising communities and promo posts on VK and Instagram. | demo version | ||||||
| Instagram only | ||||||||
| Instapromo | A good service for automatic promotion on Instagram: masfollowing, massliking, posting on a schedule, sending to Direct and a comment tracker. | 3 days | ||||||
| Giveaways | Effective and transparent conduct of various types of contests and sweepstakes on Instagram, including photo contests, reposts, circular contests and comment contests | No | ||||||
| OnlyPult | Deferred posting of photos, videos and stories on Instagram (NEW) via computer | 7 days | ||||||
| Picalitics | The most advanced Russian-language analytics system for Instagram accounts - more than 30 important metrics in one report | 3 days | ||||||
| Parasite | A comprehensive service that allows you to manage multiple Instagram accounts in one place - through the service. The main functions include: scheduling publications, managing Direct messages, viewing profiles, commenting, and account analytics. | 7 days | ||||||
| Facebook only | ||||||||
| GoUpLive | The best service for creating interactive posts through live streaming. Original templates that no one else offers. | trial mini-broadcast | ||||||
The best services for promotion in social. networks
Onemorerepost
Cerebro Target
PublBox
Advansets
I would also like to note that the service works in the cloud, so there is no need to install it. Easy access both from a smartphone and from a laptop or computer.
Free trial period 3 days and referral system with payments.
Giveaways
Giveaways are the best and, as far as I know, a one-of-a-kind service that allows you to effectively conduct contests and sweepstakes on Instagram.
This is a paid service, but the amount of time that you save thanks to it is worth a lot more!
So, Giveaways allows you to run contests on Instagram almost automatically. The service will 100% honestly and transparently check the fulfillment of all conditions
At the moment, with the help of Giveaway, you can conduct the following types of contests:
- traditional repost contests
- photography contests
- comment contests
- circular draws or, as they are also called, Loop Giveaway
What does the service do?
- automatic verification of the subscription to all the organizers of the competition (if there are several of them, such as in circular competitions)
- automatic check of marks in comments
- own competition page on the service website
- publication of the competition in the social. service networks
- the ability to remove unwanted participants from the competition
- automatic determination of the winners of the competition, which will also be shown on the competition page on the site
- detailed statistics of the effectiveness of the completed competition
OnlyPult
OnlyPult is a Russian-language service that allows you to upload photos and videos to Instagram via a computer, i.e., through a regular browser.
Update: More recently, the service has an opportunity publish insta stories directly from your computer! I think this is the only service that offers such a function at the moment.
Please note that Instagram policy has recently changed and they have officially stated that it is now "legal" to use delayed posting services for Instagram. So, use it for your pleasure and do not be afraid of anything - there will be no more locks for this matter !!!
Advice: when you go to the site, there is a language switcher at the bottom.
Service features:
- posting photos to Instagram via a computer without push notifications. Onlypult is not an application but a website.
- the ability to publish to multiple accounts at once without having to enter a username and password.
- the ability to add employees to post on Instagram without the need to distribute passwords.
- the ability to follow the publication of accounts and hashtags.
- account analytics.
Picalitics
Picalitics is a domestic service for deep analytics of Instagram accounts. This service collects in one place the most important information about 30 different metrics that you need to know and understand about the development of your Instagram account.
Profile audience analysis includes:
- data on the growth of subscribers;
- lost subscribers data;
- gender of subscribers, geography and their interests;
- number of bots;
- reach of subscribers, that is, the potential reach of your profile.
Audience engagement includes:
- average number of likes and comments for all time and per post;
- dynamics of likes and comments;
- hashtag analytics that lets you know which hashtags bring you the best results;
- top publications by likes and comments.
Content analytics includes:
- the best time to post on your profile;
- the time of the greatest activity of your audience;
- the popularity of your posts depending on the time of their publication.
And also how to use some metrics for successful promotion on Instagram, you can read the link.
Parasite
Parasite- another cool service for optimizing promotion on Instagram, which I found out about quite recently ☺️
Parasite is a comprehensive service that includes the following functions:
- (from a computer or mobile device), which includes bulk uploading of posts, as well as drawing up a publication plan;
- the ability to create templates and the "first comment" function, which will help save even more time writing new posts;
- managing Direct messages through the service without having to log into Instagram;
- account analytics;
- the ability to add from 3 to 30 insta accounts to the service, depending on the selected plan;
- the ability to view your feed, other people's Instagram profiles, as well as the ability to like, write and delete your comments without going to Instagram, that is, being directly in the service.
In this video, you can see how the service looks from the inside in order to better understand whether it suits you or not.
Best Services for Facebook Promotion
GoUpLive
GoUpLive is another cool service for creating interactive publications based on live broadcasts.
GoUpLive offers several unique templates that have not yet been used on Facebook and can generate a lot of interest from the audience. The only problem is that the service is in English, so you need to more or less understand the language in order to understand the interface.
Templates currently available:
- regular voting heart or like
- voting with horizontal results
- voting X against Z
- word search puzzle (Latin only)
- guess what's in the picture
- exposure
- countdown
- video loop
I wish you successful promotion, friends! 🙂
But for those who manage to do this, the business brings a good profit. How to start promoting, and what to focus on in this process?
Let's evaluate budget ways to promote your business on social networks.
But first, let's determine if this is necessary in your particular case.
Pros and cons of business promotion in social networks
Today, 85% of people who have access to the Internet create accounts in various social networks and spend a huge amount of time there.
Russia has the palm in Europe in terms of the number of registered accounts and the time people spend on the Internet. 
Social media business: the merits
- lure potential customers,
- found a community,
- conduct a conversation with consumers.
Small investment.
The cost of one attracted client via the Internet is much lower than when using other promotion methods.
If in other methods in order to:
An investment is required, then you can do without spending money on the Internet.
However, you need to be realistic: free promotion will always be slower and not as effective as paid promotion.
"Word of mouth" distribution.
Online business promotion in this way is the fastest. How does it work?
An interesting article is posted in a group.
It was read by 100 visitors of the portal, of which 11 shared a link of a unique work with their friends.
Among them, there may also be those who share with other friends and so on.
It is at such moments that a viral program is launched that will make a business on social networks successful.
By the way, with the help of SEO, it is very difficult to get the same result as in SMM.
Development.
Promotion of your own business on the Internet is gaining immense popularity every year, as the number of portal users is growing.
Few facts about the number and age of visitors to various social networks.
Low competition.
Most firms have not yet realized all the benefits that a business can bring in social media. networks.
They do not understand how profitable it is, since such methods bring good returns with minimal investment.
All this results in reduced competition (compared to the real market).
Disadvantages of social media business promotion
- polling group members,
- publishing posts,
- active support of communication in the group,
- removal of spam,
- content update.
Not subject to detailed analysis.
Analyzing subscribers like, for example, using "Google Analytics" is simply impossible.
The marketer can only assess the number of visitors and determine whether the business is moving on the right course.
Control by the administration.
Often, such a framework interferes with full-fledged promotion, you have to look for workarounds.
Group worker.
Each project requires control, even (especially) if it is built on the Internet. A group or community must have its own administrator.
The administrator's job consists of the following tasks:
You will need to hire such a person and pay him a salary.
But by doing so, free yourself from petty work, and start more large-scale processes of promoting your goods.
If the founder or administrator of a group is not following the page, then customers will feel great, and the community will quickly decline.
It is deplorable, but this can also affect the offline reputation.
Overview of ways to promote in the TOP-5 social networks
1. Promotion of Vkontakte.
The vk.com website is the most popular portal on the Russian-speaking Internet.
The number of registered people (or rather, pages) totals 380 million, more than 80 million people visit the contact every day.
Options for increasing business profits on Vkontakte:
- Placing advertisements in communities with similar topics;
- Targeted advertising (reproduction of content depending on the preferences of visitors), which is paid for by the number of impressions and clicks.
Example of action: a person previously searched the Internet for information about air travel to China.
- Broadcasting advertisements to well-known urban groups.
- Creation of a specialized Vkontakte page on which all business products will be posted.
To attract consumers to the group, it is best to come up with an interesting and memorable name, as well as a bright avatar.
Basically, the audience of "Contact" is young people, so the offered product or service should be inexpensive.
2. Promotion in Odnoklassniki.
The site ok.ru is a resource dominated by the older audience of visitors (30–55 years old).
It is not as "crowded" as Vkontakte, but it also enjoys enviable popularity.
The number of users has exceeded 201 million, of which 46 million visit their page on the social network every day.
Options for promoting a case in Odnoklassniki:
- advertising in applications or games,
- creation of a personal page for business,
- targeted advertising,
- promoting your business by posting in other popular groups.
Content on Odnoklassniki should be aimed at attracting the attention of customers in various ways.
These can be intriguing statuses, interesting videos, pictures that are unobtrusively shown to visitors.
For example, a person has put a "class" in a group that is founded to sell children's products.
This "like" will be automatically reflected in the feed of your friends. If they like the product, they will like it too.
In this way, in the shortest possible time, you can familiarize people with your business.
In "Odnoklassniki" you can sell and offer services of various levels, since there "dwells" an audience of different levels of solvency and tastes.
3. Promotion on Facebook.
The site facebook.com is one of the largest networks in the world. It has over 1.6 billion registered accounts! 50% of them are viewed by users every day.
People with middle and high incomes, aged 25–45, are often registered on Facebook. In such social. even politicians, entrepreneurs, stars are registered in networks.
If, for example, "Vkontakte" and "Odnoklassniki" have a more entertaining character of the relationship between people, then "Facebook" is more business-like, since they register there in order to exchange information.
Ways to promote on "Facebook"
4. Promotion on Twitter.
Twitter.com offers its users a quick exchange of information with each other.
Various segments of the population are registered on Twitter, ranging from politicians to loaders and security guards.
Of course, it is quite difficult to promote a business, but there are still tools that allow you to do this.
For example, maintaining an account and creating a personal hashtag for your business helps to popularize and increase awareness.
You can agree to place this hashtag on well-known accounts that "boast" the maximum number of people subscribed to it.
The hashtag should point the way to the business page and nowhere else, so it should be absolutely unique.
This method of promotion is more suitable for Internet projects, and not for product sales.
5. Business in the social network "Instagram".
The site instagram.com is based on the exchange of short videos, photos and personal messages.
And yet, images are at the forefront.
In you can create a page and promote your business by promoting the group.
It is also possible for a set fee to place advertisements of activities in more promoted accounts with a large number of subscribers.
In order to attract customers, it is necessary to publish interesting videos, colorful and vivid pictures, photographs.
4 methods of promoting on social networks
# 1. Content is the main promotion assistant
Every marketer will say: "Without decent content, it is impossible to promote a business on social networks."
Three basic rules of content:
Consistency.
The material should be systematically updated in the group.
Two, four, six posts a day - these indicators depend on the direction of the business and the audience of clients.
Posting should be regular and not dependent on the number of subscribers.
Exclusivity.
Each material that will come from the moderator to the page must be highly uniqueness, and interest the visitor from the first lines.
Do not plagiarize and copy articles from other sources.
It is better to focus on creating exclusive works for the business.
Viral promotion.
All materials should engage the client as much as possible.
It is at this moment, as described earlier, that the viral spread of information is launched.
# 2. The role of targeting in promotion
This method of advertising is aimed at a specific audience. The definition of "your client" is in accordance with her interests.
The opportunity to promote a business using this method can be found in all of the listed social networks.
For a better understanding, consider the types of targeting:
For example, a fitness center is opening in Khimki.
This means that information about the opening should be shown to residents of Moscow and settlements close to the new fitness center.
This is the setting that is set when advertising is launched. As a result, only your target audience sees it.
Socio-demographic.
For example, a budding entrepreneur whose business is selling products for children needs to advertise in groups of young mothers and married women.
Contextual.
If a person is fond of fashion, then he will participate in the groups "Style", "Fashion", and not in the communities of carpenters or steelmakers.
For example, a person is fond of Latin American dancing and travel.
Then the owner of a travel agency is simply obliged to offer the person a tour ticket to Cuba.
First, it is necessary to analyze whether the proposed product is suitable for the user. Secondly, create a well-designed advertisement.
No. 3. Community promotion
This type of promotion has already been discussed earlier, but it is still necessary to recall its essence.
At the same time, the entrepreneur should be aware that the more “promoted” the community is, the more money will be spent on advertising on their page.
Within a day, for a set fee, subscribers will be shown an advertising post ordered by them.
Detailed plans for promoting different types of companies in social media. networks, Ilya Balakhnin will tell in his video:
No. 4. Social media business: professional promotion
There are specialized services that, for a set fee, will advertise a business on social networks.
Often they themselves develop content, activate the targeting mechanism and negotiate advertising in thematic communities.
All these functions are offered, for example, by the site plibber.ru. "Plibber" gives an opportunity for business development by attracting clients from social networks. 
To work here, a novice entrepreneur must:
- log in to the site,
- start advertising your products yourself or contact qualified Plibber employees,
- in the first case - to analyze your target audience and develop the desired advertising post.
The site moderates the proposed task, after which you can start promoting.
If you adhere to the above methods and analyze the information received, then business on social media will bring a good income with minimal investment.
The main thing is to know your target audience well, to appoint a responsible person in the group and not to forget about the systematic replenishment of articles, photos, videos.
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Today SMM is not only cats and likes, but also real sales. Of course, you can just create a group, post 5 messages a week there and wait for the crowds of new customers to come. It doesn't work that way. There will be no result without a systematic approach.
What does it include?
Where to begin? From development - a plan to achieve the company's business goals using social networks. The strategy will help determine the goals of your presence in social media, ways to achieve them, set priorities, and most importantly - predict the potential effect and not turn off the planned route.
To write an SMM strategy, you need:
- Assess the current position of a brand on social networks: the number and activity of subscribers, the relevance and quality of content, find all mentions of your brand on social networks - what and how they say about you.
- Conduct a competitive analysis.
- Create a portrait of the consumer
- To formulate a unique selling proposition is what distinguishes the company and its product / services from competitors. It helps brainstorming with colleagues, asking customers why they chose you. It is possible to detach from competitors not only due to low prices.
- Determine the format of your social media presence
- Commercial format: you do not hide your commercial interest and openly invite users to buy your product or service. Typically, these groups include a product catalog, discussions with questions and feedback from customers, and the content is commercial. The goal of a commercial format is sales.
- Interest format. These communities build a sales funnel. The goal is to collect as many potential customers from the target audience as possible, and then gradually publish ads. As a rule, at first, subscribers do not even know that the community belongs to the company. Users are involved in the group through interests, publishing useful and relevant content: about music, business, fashion, cooking, etc.
- Mixed format. The company acts as an expert - publishes useful thematic content, periodically diluting it with commercial. If the content is useful, unique and relevant, then your reputation as experts will grow, and therefore the loyalty of your audience. They will trust your opinion, listen to advice and, most importantly, it will relate to the brand being promoted. The level of professional competence is one of the key factors that influences the decision to purchase. For example, according to this principle, Alfa-Bank develops its community for b2b clients. Community administrators understand that only commercial content will cause boredom and negativity, so they provide information useful for the business by mentioning the brand.
Graphic design of groups
They are greeted by clothes. A corporate account is the face of your business on social media. It should look professional: design, create a post design template that will make your posts stand out in your subscribers' feed.
Community Creation Checklist
Name. Form the name of the community using the principle "brand" + "main keyword". Think about how potential customers can look for you and check the data in Yandex.Wordstat.Groups URL. Must match the brand name and be the same across all social media. Sometimes the address you want is already taken. It is worth finding a short memorable name that can be written on a business card, packaging, signboard.
Description of the group. Try to keep all the information concisely and immediately state your benefits.
These points affect the position of your groups in Yandex and Google search results:
Privacy settings. Make the group open for anyone to join. Do not disable comments on posts. Make sure only group admins can upload photos and videos to albums. VKontakte has a great opportunity to add words to the spam filter, which helps to block obscene expressions. Track comments on your posts on a daily basis.
Alerts. To quickly respond to messages in groups, set up alerts and check the mail that receives notifications. For our clients, we use special services that instantly report new comments on all social networks.
Showcase. Available on Vkontakte and Facebook: you can add goods and services as price cards. There are services that allow you to automatically upload products from the catalog on the site to social networks. We recommend using them if you have a large catalog of goods and prices change frequently.
Identification marks. Geotags and branded hashtags should be created and used in the official community to help users find your content and share it on social media. Just adding a hashtag to your post isn't enough. Certain rules must be followed. We create a hashtag guide for our clients.
Content strategy creation
What is content marketing? This is the creation and dissemination of useful information that meets the interests of your audience and helps to solve its problems.
What is content marketing for? In order to demonstrate their competence, gain the trust of the audience, increase their loyalty and, as a result, exchange this loyalty for money. Content investment is strategic: brand loyalty does not take place overnight, so expect to get a commercial impact in 3-6 months. Content is the foundation for effective business promotion on social media.
A content strategy should answer the following questions:
- What do we want to tell our audience?
- How often will we talk about this?
- What format and style of content will we use?
Content categories
- Entertaining content is what users come to social networks for. This type of content gets good viral reach, i.e. users are actively sharing it with their friends. This type of content is well represented.
- Educational content - helps the user to solve his problems, educates, broadens his horizons. This is a great way to demonstrate the competence of a company as an expert in its field. With expert content and more.
- Commercial content. In fact, this is an advertisement for your products or services. Motivate your audience to follow a link, call or take another targeted action. Do not abuse such content, the user will answer you with an unsubscribe to endless advertising publications. This content is great for promotion,.
- User generated content is the post that your customers post on social media. Reviews of your services, product reviews, restaurant photos, and any other content that mentions a brand or company. It helps a lot in obtaining user-generated content by holding a competition,.
- News content. Subscribers are interested in the content that you create yourself. No beautiful picture from a photo bank will tell about your business better than a photo taken by you. Do not be afraid to talk about your inner workings, introduce you to employees, share your successes and failures. Your sincerity builds trust in your subscribers. We very often give our clients' products and services a tryout for small but active bloggers,.
People don't buy from companies. People buy from people.
What else is important to consider when creating content:
- talk to the subscriber in his language
- break large text into blocks - it will be easier for the reader to perceive it
- observe the frequency of publications - the content must be regular
What if there is not enough content?
Information hunger often occurs in b2b companies. If in the first month you make 50 posts, and in the second you find that there is nothing to write about, this is a bad scenario. Assess your strengths sensibly, identify categories and sources of content. An example of headings and content sources for one of our b2b clients:
- acquaintance with the company's employees: a few photos in a working environment, a short story about what the employee is doing in the company;
- photo and video of the production process: immerse the reader in the atmosphere of the company;
- photos of goods in the interior: we clearly demonstrate the possibilities of using the goods;
- repost of user publications with the company's product:
- chronicles of events: refresher courses, exhibitions, seminars in which you participate;
- graphics from the designer: branded holiday greetings, presentation of a new product, etc.
Social media advertising
It's not enough to publish content, it needs to be promoted. For your publication to be seen by the target audience, you need coverage, i.e. as many views as possible. It's good when there is a large and loyal audience of its own, which actively shares your publications. What if your own coverage is not enough?Targeted advertising
Targeted social media ads are text-image ads that are only seen by users who meet certain criteria: gender, age, geography, and more.- matching content to the selected audience - the more relevant and useful the content is, the lower the cost per click;
- the amount of text on the image - the more text, the higher the cost per click;
- level of competition - the more advertisers show ads to the same audience, the higher the cost per click.
What are the targeting options?
Basic: gender, age and geography.
Additional:
So, probably, you also have a lot of friend requests on Facebook from "Wedding Photographer Natalya", "Manual Therapist Ivanov" and "Evgeny Profnastil". Or (even worse) "Sandwich Restaurant" or "Old Karga Clinic". Tell me, do you accept them? Here I am not. I understand that people have come to the social network to sell their services. But in most cases, it seems that people have heard the ringing, but do not know where it is. They chose the right channel for promotion, but they did not learn to work with it.
Once again, having received a friend request from "Victor Repair", I decided to write a small guide for those who independently decided to promote their professional services in social networks.
Tip # 0: you can't make a first impression twice
Therefore, before you become friends with everyone in a row, arrange the page properly, maintain it for a while, make it interesting. Avoid constant reposting from your website or from your company's website. If your page is empty, was started only yesterday, or filled only with re-posts from some sites or pages, no one will subscribe to it, because there is a possibility that you are a robot. Or a person, but you are not interesting to read in any case. And, accordingly, there is no need to keep them as friends.
If you want to promote your professional services yourself, create your content and behave accordingly, pay attention to your page. Without labor, you yourself know - nothing will come of it.
1. Use your real name and surname
Nobody wants to keep the incomprehensible "Andrey Elite Real Estate" as a friend. If you really are so rooted in this work and are sure that you will be a realtor until the end of your days, then use your real name. People are more likely to add as friends the unknown Andrey Ivanov, who enthusiastically writes about real estate in their city, than the faceless "Andrey Elite Real Estate" with a photo of a house instead of an avatar and constantly reposting from various real estate sites.
2. Tell stories
Everyone is interested in looking behind the veil of secrets of professional tricks. Otherwise, The Village's "How It Works" format would not have been so popular. If you don't know where to start at all, read these columns by anonymous experts to get an idea of what is interesting for people to read about.
But the most important simulator - remember what you are talking about with your non-professional friends in your industry, about which you can laugh together. For example, if you are a dentist, talk about the funny behavior of the clients (well, they really behave very funny sometimes!). Of course, everything should be as anonymous and kind as possible, and ideally even with some kind of morality - like, do not go children to Africa for a walk.
3. Share your experience
Surely, you have been in this profession for so long that you have a whole list of obvious tips and tricks that no one ever does. For example, if you are a financial advisor, then you know that you need to have in reserve an amount of 3-6 monthly expenses. But, to put it mildly, not everyone knows this.
Tell, simulate the situation, again, using the example of your clients and real cases, illustrate what this leads to. Sometimes people don't realize they have a real problem with something until they see the real consequences. Based on your many years of experience, you can tell about these consequences, give advice. Plus, it's another way to prove to your followers that you are an expert and worth spending money on.
4. Don't skimp on good photos
Looking at your profile picture (and your page in general), a stranger should understand that you are a professional. A good portrait photographer will help you create that impression. Professional photography is not that expensive, and the effect is permanent.
Take a photoset of 8-10 dissimilar photos at once so that you can change them from time to time and use in other resources, for example, in the media.
By the way, if you suddenly find yourself in the hands of your photo from some professional get-together, post it in the news with a note that “Here, they say, he told about new trends in N on the M forum”. Demonstrate to your subscribers that you are part of the professional community.
5. Keep it simple
No need for abstruse formulations. Remember that your readers are mostly people who do not understand your topic. Therefore, write your posts on social networks in the same language in which you communicate with the client when he asks stupid questions.
6. Make it possible to subscribe to your page
Vkontakte and Facebook have the ability to subscribe to a page for non-friends. That is, it may be embarrassing for a person to knock on your friend, but he is interested in what you write. In this case, a subscription is needed.
7. Chat with subscribers in the comments
If you wrote an interesting post, and subscribers bombarded you with questions, take the time and answer their questions, give advice, clarify incomprehensible points.
People need to see that you are a real person, not a bot.
There are, of course, a number of moral and ethical restrictions here - that, for example, one cannot make a diagnosis on a social network. But I hope you know about such delicate aspects of your profession.
However, you don't need to immediately sell your services in the comments. If you can give free advice that will help the subscriber solve their problem on their own, give them this advice - it will only strengthen the level of potential loyalty.
8. Have your opinion
Everybody in the industry periodically has a fashion for something: for black furniture and brick walls, for rhinestones in their teeth, for Chinese toilets - you never know. You probably also know about this, and you have some kind of personal and professional attitude towards this. You can state your opinion in a reasoned manner (it will be especially popular if you scold this fashion trend).
For example, you are a dentist and think that rhinestones are good only on perfectly white teeth, and in other cases they only emphasize the icteric shade of the enamel. Or that it is unsafe for the teeth and not entirely hygienic (for example). Your opinion may be based on your practice, a recent patient, or something else. But the reasoned opinion of a professional is always interesting to read.
9. Do not write about what you do not understand
Those topics that online trolls can happily relish are taboo for you. You are too busy to discuss the cost of Peskov's watches and the political consequences of an invasion of some little-known country (unless you are a watchmaker and political consultant, respectively).
10. Be yourself
You can write not only about work - it is also important to remain a person.
You can post photos of bouquets sent by satisfied patients or colleagues, share jokes and professional humor, tell a little about your life, the time of studying and becoming a professional. Then your subscribers will feel that they have known you for a thousand years, and it will be easier for them to entrust you with the service.
11. Don't spam
If you have some kind of super-service and you want to tell about it, write about it in your own words. Something like “Hurray 🙂 Finally, we can talk about it. My colleagues from Clinic X and I have finally launched service N. This is something like ... and solves the problem with ... In our city, no one does it yet, although in the USA almost every first one already practices it. In general, if you are interested, I will gladly tell and show everything. "... Agree, this is much nicer to read than "Clinic X is pleased to offer you a full range of services for N. High-quality work, professional approach to their work - this is what unites the professionals of Clinic X!".
12. You are not a company
Firstly, everyone is very enraged by the accounts of companies that are added as friends. Everyone understands that they will spam. A separate page should be created for the company, and if you want to, put a link in your profile to the fact that you work for this company. The link will be active, and working on your personal page, you will thus attract attention to the employer's brand. In other cases, you will only be embellished by the fact that you are a passionate professional, and not an impersonal company profile.
13. If possible, make a portfolio
Of course, this works for those professions where you can show the result. Designers can show photos of the interiors they have designed. Builders - photos of houses built. If you decorate rooms with balloons, you can show that too.
Photos must be beautiful and of high quality! Remember - in your page everything should be said about professionalism and a serious approach to business.
And most importantly - add a few words from yourself, write what you felt and what difficulties you encountered while working on the project, what the client wanted, where were your personal suggestions. It always helps to build personal relationships with not-too-interested subscribers.
But, nevertheless, if you have such an opportunity, it is better to hire a professional who understands something in the maintenance of social networks, in the technical and reputational aspects of personal pages. If your budget is very limited, then hire such a person at least at the very beginning - to design the page. It is not so expensive, and the result is, if not instantaneous, but guaranteed.
I want you to promise me that you will NEVER create such mediocre pages like those of the conditional "Victor Repair" NEVER, okay? They do not solve the questions of potential customers, they do not entice him, but the most important thing is that they do not bring any financial or reputational result to Victor himself.
We have released a new book, “Content Marketing on Social Media: How to Get Into the Heads of Subscribers and Fall in Love with Your Brand”.
Social networks are resources created for communication on their pages. Their functionality is growing, as is their popularity. Mobile users have long preferred social media over conventional sites. They contain everything: news, recipes, what's new with friends, entertainment, online shopping, tips and much more. A place where a lot of people are attracted to business. Doing business on social media has become the norm and a successful marketing ploy. Let's consider the main features of building a strategy, stages of work and possible mistakes.
Social networks to help business
How exactly can social resources be useful for business? What tasks can be set for them? There are two main directions: information promotion and getting conversions (sales).
The main goals are:
- Introducing consumers to new brands, products and services.
- Increase in sales, purchase amount per customer.
- Growth in the number of regular customers, adherents of the company.
- Increasing brand loyalty, improving the image, removing the existing negative.
- Consulting and customer support on a variety of issues from selection and checkout to use, settings and repairs.
- Feedback, collecting opinions from the audience on new items.
- Transitions to the site.
Who is it for
Business through social networks is promoted by a wide variety of companies - from small online stores to monopolists in their industry. Many giants from different spheres are present on social networks: telecommunications companies, car manufacturers, global sports industry giants, and others.
A few years ago, it was not worth going to SMM, because there were no clients, large enterprises in the B2B category. However, now there are a variety of people on social networks, including heads and managers of factories and industries, banks, transport companies and many other enterprises. Of course, reaching out to state-owned companies is more difficult, selling expensive goods (over a thousand dollars) as well, but there are chances.
It is not worth investing large funds in organizing the page and promoting it in the case of selling a low-quality product (for example, cheap, low-quality fakes). Customer testimonials will convince the next visitors not to buy, and you will have to create a new page to avoid negative comments and build sales.
How to promote your business on social media
The process is quite painstaking and lengthy. Having guessed, with the choice of a resource, publishing material that is good and interesting for the target audience, you should expect loyal customers and sales in a few months. And this is not a one-time event, business promotion on social networks is to constantly maintain your pages and communicate with subscribers.
It is worth deciding in advance who will do the main work. Depending on the size of the company, the goals set, the size of the budget, this can be entrusted to both SMM specialists and an employee of the company. Of course, if opportunities permit, it is better to choose a marketing agency. Knowledge of working methods, the peculiarities of using certain tools, significantly saves time, effort and makes the result more predictable and successful. To work on filling and maintaining the page, you will need a designer, copywriter, seo-specialist, content manager.
The cost of such services starts from 5-10 thousand rubles per month and more. This is understandable by the time spent on planning a campaign, creating a page, constantly searching and filling it with materials, tracking audience reactions and commenting. The price of a mistake is high - the expected effect may not be obtained, and sometimes the relationship with clients may deteriorate.
There is an abundance of SMM services on the market, both from independent experts and from companies that organize complex marketing campaigns, including through social networks. When choosing with whom to cooperate, you should pay attention to the following factors:
- The general profile of the agency is to give preference to those who deal only with SMM, and not a little bit of everything.
- A narrow specialization increases the professionalism and experience of employees.
- Portfolio, examples of maintaining pages of other companies, customer reviews.
When concluding an agreement, it is worth discussing in advance the timing and parameters of measuring the results, by which it will be possible to see how the process is progressing.
If, nevertheless, for some reason you decided to do everything yourself, then maximum attention should be paid to creating the page. A common practice is to hire a specialist (freelancer) for this task, and then carry out further promotion on your own.
Stages of business promotion in social networks
Any task will seem simpler and clearer if you break it down into several small steps. So in the case of promotion on social networks, we will draw up a step-by-step action plan:
- Choosing a social network.
- Strategy Development.
- Creating a page (group, account) in the selected resource.
- Filling with materials, maintaining the page.
- Attraction of clients.
Choosing a social network for business
The best social media platforms for business are those with a target audience. And of course, it is better to choose among the leaders in popularity: VKontakte, Odnoklassniki, Facebook, Instagram, Twitter and others. Let's briefly analyze the most common ones.
In contact with
Resource number 1 in Russia and the CIS countries. It is distinguished by a large (462 million people) and young audience (about 25% - under 18, the most massive segment is 18-34). High activity, willingness to participate in competitions, challenges and discussions, a large number of publications, love for visualization and entertainment content are the main characteristics of the network. VKontakte is most suitable for businesses related to the sale of goods (clothing, appliances, furniture, cosmetics) and services. Advantages of work: you can set up deep targeting, different payment options (for impressions or clicks), post your publications in thematic public pages (on a paid basis or for a mutual service).
classmates
Russian network with an older audience (compared to VK) - from 34 to 55 years old and older. Women predominate (more than 70%), Odnoklassniki users are distinguished by more conservative tastes, not supporters of everything new. The classic portrait of a user is a middle-aged woman living in a small town (with a population of up to 500 thousand people). Produce and sell clothes, goods for the house, garden, handicrafts - Odnoklassniki is a worthy choice of the site.
Social network number 1 in the world, in Russia it is one of the five most popular. It is here that the largest number of managers, IT specialists, bankers and other wealthy people are found. In order to attract subscribers and visitors to your Facebook page, you need to get into the news feed. This can be done in two ways: by paying for placement or by receiving a large number of "Like" marks and re-posts on the material. Trainings, programs, expensive goods, news, brand promotion - Facebook is good for everything.
The network is promising due to a large increase in users and growing demand. Built on visual content, many call it a photo network because of the great possibilities for editing and posting photographs. Long texts with logical inference chains will not resonate here. And the goods of the fashion industry, cosmetics, jewelry, everything for the image and appearance, cars, travel, real estate - are quite suitable. The high activity of the participants requires a very quick response to comments.
Strategy Development
It implies the search for answers to the questions:
- Social media goals.
- Content types - what you plan to publish.
- Time and frequency of posts.
It is important to understand what actions are expected from people who are interested in the publication: subscribing or going to the site to make a purchase. The last option is applicable for those goods that are in demand and you should not persuade them to purchase it for a long time. If the product is specific, it takes time to generate a need, interest it, and only then offer it, then you need subscribers to the group. This will work with a range of materials that generate demand.
Create a page
There are several concepts: account, page, group. Account - what is available after registration. Inside it, you can create a group or page. The group is more suitable for personal purposes, unites by interests (up to 500 people in friends). A page is a more formal concept, there are no restrictions on the number of subscribers, it is used to promote companies and brands.
SMM experts recommend adhering to a single corporate identity when creating a page (including when publishing on different resources). This increases awareness and in itself serves to advertise the brand. Contacts and links to other resources, if any, should be indicated.
The main focus on high-quality and attractive design of the avatar, cover and header - this is what people see first of all when they visit the resource. The page title uses either the brand name (if we are talking about a specific company) or keywords that will help you understand what can be found here.
What we publish
The created page is filled with material that will be interesting and useful to visitors and, at the same time, will contribute to the growth of the popularity of the company as a whole and the products offered to it. All materials can be roughly divided into several groups:
- selling;
- educational;
- expert;
- involving;
- entertaining.
On the page, they should all be in one amount or another. You won't be able to write only about yourself - visitors will get bored, not everyone will like the tactics of aggressive sales. You should not rush to the other extreme and pay attention only to humor, forgetting about your interests in social networks. Therefore, we combine all types of materials and give them one by one. In order not to get confused, a content plan is drawn up, where it is written in advance (preferably for a month) when what publication should be.
It is worth paying attention to the day and even the time of the broadcast. Successful time is the most active hours of users on this network. For example, for Instagram this is morning from 8 to 9 o'clock, evening after 17 and night from 24 to 2 o'clock. The day affects the workload of a person and his willingness to spend time reading Internet resources. So, it makes no sense to publish selling posts on Monday, Tuesday - the time for shopping is not suitable. And the closer Friday is, the more relaxed the mood, the workload decreases, which affects the growth of activity.
Let's dwell on the types of materials with examples and possible varieties.
Selling publications
This is not just a "buy-buy-buy" on the forehead or an online store, but the material that presents the business from the advantageous point of view, shows how it is organized, what professionals work in the company, what excellent results are obtained and what is confirmed. These tasks are handled well by:
- Descriptions of goods / services or processes.
