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Ways to promote groups in contact. All fake followers are computer bots

Social networks are not just a portal where we can communicate with friends and acquaintances, share interesting statuses, photos and videos, and periodically visit our page with game applications. No, in fact, social networks can become a very powerful tool of influence in both business and politics. The main thing is to be able to apply them correctly and use them for one purpose or another.

In this article, we will talk about communities operating on the basis of VK. These are groups in which users with similar interests are united. Each of us is a member of at least 1-2 such communities that regularly send us recipes, funny pictures, smart quotes and aphorisms, and so on - depending on the subject of the group.

Basically, communities are a very powerful mechanism for finding customers. By launching, for example, a group with cosmetics recipes, you can unite self-care lovers in it. In the future, by offering these users to purchase some skin care products, you can receive sales, the volume of which directly depends on the promotion of the group, its popularity among other users.

Therefore, in this article we will talk about how to promote the VKontakte group. The attention of readers, first of all, will be drawn to the theoretical foundations, which we will try to supplement with practical recommendations (where without them!).

You have created a group...

Suppose you have a hobby - let it be knitting. You would like to find like-minded people, publish some information on this topic, exchange techniques - in general, conduct some additional socially active activity that interests you personally.

You decided that you would launch a special group for fans of this activity on social networks for these purposes. It actually takes a couple of minutes - you need to go to the "My groups" tab, click the "Create" button, select the type of community - and you're done! Thus, an empty field of your group will appear in front of you, which must be filled in.

Most likely, at first, you will begin to fill your group with material at a fast pace. If we are talking about knitting, then these will be different techniques, tips, where to get materials, etc. After you have a certain amount of content, you have a logical question: "How to promote the VKontakte group?" And really, what needs to be done in order for the first users to appear in it, who will be interested in reading your posts?

General Criteria

Let's start with the well-known rules. The question of how to promote the VKontakte group, according to them, is not entirely correct. After all, the communities themselves are not built to advertise services or make money on the publication of advertising records, but to establish communication among those who are passionate about something. It used to be very important.

Now the meaning of the communities remains the same, but, given the competition, you will not be able to promote the VKontakte group for free up to 100,000 subscribers in simple ways. We need to come up with something more original.

The general requirement for all groups is the purity of the content, the level of what is published here, the amount of advertising, and so on. Ideally, if the group you lead scores positively in these criteria (it has interesting posts, it doesn't overuse ads, it doesn't have a habit of stealing other people's content), then it will become popular. True, this will take a lot of time, and you will spend it looking for an answer to the question of how to promote the VKontakte group.

An equally important criterion in the eyes of users can be called the popularity of the group. After all, communities that have at least 100 thousand users get into the search form much more often than those that have a smaller number of participating members. Based on the manipulation with it, we will talk about the first trick on how to effectively promote the VKontakte group.

Appearance of popularity

Many users involved in community management go out to see that the group is really popular - they order filling it with bots. Such a service is provided everywhere, and although it is prohibited by the rules of VKontakte, it can really help you get your first real members.

The method of working according to this scheme is very simple. You, as we have already decided, have our imaginary knitting group. It has material on this topic, but no one who could read it. You order filling the group with, say, 10 thousand bots within a month. Gradually, you will see how new members are added to the community. This is the key to solving the problem of how to quickly promote the VKontakte group.

At their core, bots are empty pages that are created and managed automatically by a program on the server. But no one knows that these are not real people, but fakes. As a result, in a month your group will have about 10,000 members, which will make it more attractive in the eyes of other users.

Of course, if you are looking for information on how to promote a VKontakte group for free, this technique will not work for you. You will have to pay for 10 thousand bots to the one who will prepare them for work. However, the further effect will not be long in coming - you will see for yourself how new visitors begin to enter the community, this time those who really want to read it. So, the main thing for you is not to stop your publications and regularly write to the group.

Content quality

Do not forget what we have already said above - the high quality of the recordings. If you did not have experience in how to create and promote a group on Vkontakte, it is better to try to make each post as useful and attractive as possible in the eyes of the visitor. Later, when you get your hands on running different groups, you will know how to distinguish content by quality and, moreover, how to quickly and effortlessly find the best records for your group.

    Hello dear friends and colleagues.

    If you are on this page, most likely you are interested in the promotion of the VKontakte group.

    I have been involved in social networks for more than 8 years, and all this time I have been constantly experimenting with new and new ways of promotion, advertising and promotion. And now I can say with confidence that for each project, the promotion strategy needs to be supported and built individually. This is due to the fact that you need to consider external and internal factors that interact with your product, service, brand or personality.

    Today, there are many ways to promote a group in contact. Most of them, of course, are white methods. But there are also black methods that allow you to promote VKontakte for free and quickly. And of course, the easy accessibility of these methods attracts more attention. Group admins grab these free tools and start using them avidly. As a result, they lose their group as well as their personal page. And it’s good if this is a temporary measure, and the group or page is returned, but eternal bans and deletions may follow. Therefore, it is important not only to know, but also to understand what you use for your promotion in contact.

    The purpose of creating a VKontakte group

    Initially, I propose to decide for what purpose you need a VKontakte group. There may be several goals, but I highlighted the main ones:
    1. Sale of goods or provision of services
    2. Promotion of your site, getting traffic to the site
    3. Earnings on your Vkontakte group (advertising)
    4. Rapprochement with the client (increase in loyalty)
    5. Hobbies and contentment

    As I said above, promotion methods are selected individually if you want to get the maximum effect from advertising. And now I will list the main ways to promote the VKontakte group.


    Ways to promote a VKontakte group

    1. Invite friends to the group from your personal account. By pressing the button on the right under the avatar "Invite to the group".
    2. Sending private messages to friends and friends of friends asking them to join your group. It is very good if you write only to those who are interested in the topic of your group. So you will avoid blocking your account, because. people will think you are spamming. How to avoid this, I will tell in the following articles.
    3. Filling with unique content using tags.
    4. Carrying out promotions, polls and contests with valuable prizes.
    5. Sending invitations to communities on your subject in manual mode.
    6. Sending invitations to regional communities by targeting (for example, gender, age, city).
    7. Distribution of invitations to communities using programs (promotion on the machine).
    8. With the help of their sites. Community widget placement, social buttons, comments widget.
    9. "Purchase" of members to the group through special Internet services (websites for earnings, where people complete the task and receive a reward for this). Such people are called "offers".
    10. Placement of contextual advertising in Yandex and Google search engines or targeted advertising in the VKontakte social network itself. This type of promotion is paid. You pay for clicks or impressions on your ads.
    11. Buying or creating accounts for the purpose of joining their group.
    12. Mutual PR with other community administrators, on your subject, exchange of posts (reposts).
    13. E-mail distribution of e-mails according to your subscription base.
    14. Buying advertising in already promoted groups and publics on VKontakte. You post your ad.
    15. Promotion by comments on thematic sites, portals, forms, VKontakte group.
    16. Promotion of communities through the purchase of eternal links and the method of article promotion. Link building. Promotion of the group in the top search engines Yandex and Google.
    17. Services of SMM-agencies and freelancers for the promotion and promotion of communities.
    18. Advertising on third-party sites - thematic forums. Banner advertising.
    19. Promotion of groups and publics through Youtube video hosting. Video is a trend in 2014-2015.
    20. Bonus. Pumping bots. Cheat subscribers to the group. The most popular method of promoting VKontakte.

    By the way, if you are interested in a step-by-step algorithm for promoting on VKontakte from A to Z, you can purchase.

    In the following articles, I will go into more detail about some of the above methods. You can write in the comments below what interests you more. I'll tell you the pros and cons that I found from personal experience. Of course, for maximum effect, you need to use several methods of promoting a VKontakte group at the same time.

    Thank you, I hope you found this article helpful. I will try to write more often on my personal blog. You can also find me on YouTube, the video of this article is below.

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The number of accounts registered on Vkontakte is rapidly approaching 500 million, the number of groups has exceeded 156 million. Every minute, 50 new communities are registered on the social network. It is easy to get lost among such a variety, but it is still possible to make a VK group a working business tool.

goal setting

First you need to understand what exactly the Vkontakte group is for. We immediately reject the wording “everyone has it and I also need it” or “let it be” - any tool should work. There are four main goals for creating a group:

  1. to increase traffic to the site;
  2. to sell a product or service;
  3. to earn money by placing ads;
  4. for entertainment and recreation (interest groups).

SMM gurus can't come up with a definitive answer on what is best for business promotion, everyone has their own positive experience of their own. Therefore, it is worth understanding how a page differs from a group and what exactly your business needs from being on VKontakte.

Group or public page?

To understand exactly what you need, answer a few questions.

  1. Who will have the right to publish? In the group, all members can post on the wall, and only admins can post on the public page. If you want to have the exclusive right to post news, pictures, videos, polls and other materials, then register a public page. If you want anyone to be able to post content, you need a group. By the way, in the group, if necessary, this function can be disabled.
  2. Who will see the content posted on the community wall? Everything posted on the public page can be seen by everyone, even people who are not registered with VK. When promoting a product or service, this is a definite plus. But in the group you can restrict access to materials. If the group is closed, then posts in it can only be read by members of the group. Publications in an open group are visible to everyone.
  3. Ability to invite people to join the community. You can invite 40 of your friends a day to the group for free, but the public page is deprived of such an opportunity.
  4. Privacy of community members. Public pages appear in the "Interesting pages" block if the participant visits them often. But the list of groups in which a person is a member can be configured. Why is this needed? It is unlikely that anyone will want to advertise their participation in communities dedicated to some health problems, for example, infertility treatment. So if your business is related to solving personal or intimate problems of clients, then it is better to create a group rather than a public page.

The group can be made public or private. In a closed group, only members will be able to read it, but this option is hardly suitable for business promotion.

Name

The success of the promotion directly depends on how you name the community. The name is one of the tools for promoting a group in VK. Vkontakte has its own search engine and the correct name is a guarantee that the group will be well indexed. Moreover, Yandex and Google also perfectly index the names of VK groups.

6 ways to come up with a working name

  1. When choosing a name, you should remember one main rule - the name of the group must contain the keywords that you are promoting. How to choose them correctly will be discussed below.
  2. Monitor your competitors, they may come up with an interesting idea.
  3. Create intrigue.
  4. Name the group after your company's name.
  5. Arrange a brainstorm - write down all the names that come to mind, even the most ridiculous and strange. Then filter out those that already exist, that are contrary to the specifics of the business, or that you simply don’t like for some reason.
  6. Name an interest group of people who will join in it: "Typical programmer", "Knitting club" or "Excel Academy" are quite suitable.

Settings

The group and public page settings are almost identical. It is always worth remembering that the effectiveness of promoting a group in VK depends on the correct settings.

When describing the community (1), you should not post "War and Peace", 10 sentences are enough, no one will read more anyway. This point should not be neglected, otherwise you risk remaining the only subscriber. The page will automatically be assigned a digital address, it can be changed to a beautiful and memorable one, for example, the name of a company or public (2).

If you want to attract traffic to the site, then its address must be entered in the appropriate line (3). In the "location" column, be sure to indicate the address of the company (4).

From the list, select the features that will be useful to you and set up access. You can select editors and page administrators. For an online store, it is worth connecting “products”, this will help promote the group on VKontakte.

Useful feature "community messages", it is better to include. If subscribers or group members want to write to you, they will not have to look for the administrator's contacts and write him private messages. All messages will be addressed to the community and any administrator can reply to them.

Content

What you will fill the wall of the group with depends only on your capabilities and imagination. But at the same time, you need to remember that all content should be based on three principles:

  1. correspond to the business theme;
  2. contribute to the achievement of the group's goal;
  3. be interesting to the participants.

Dining room No. 100 from Astrakhan was able to promote the group in VK thanks to posts that were unusual in style. All of them are somehow devoted to food and in just a few days they gain thousands of views.

At the same time, posts must be unique and filled with keywords in order to be noticed by search robots.

The most common question that arises among those who decide to engage in promotion on VKontakte is how many posts per day should be done? Vkontakte allows you to post 50 messages per day in a group.

But don’t be afraid, in fact, there is no need to come up with so much content to promote and promote a business group. This is exactly the case when the quality of the posts is more important than the quantity.

Make a content plan for the month. For starters, you can limit yourself to 3-4 posts per week. Despite the fact that your goal is to sell, you should not make exclusively commercial posts. The specifics of the VK audience is such that people come here to have fun, so some of your content should be entertaining, at least at the initial stage, when you will gain subscribers.

  • company's news
  • information about goods and services
  • news story
  • stock

What can be entertainment content in a business group?

  • Polls
  • Voting
  • Contests and sweepstakes
  • Thematic news
  • Useful tips (for example, on the page of the dental clinic, tips on how to choose the right toothpaste will be quite appropriate)
  • Interesting facts (an online home appliance store can write on its page about the invention of an electric kettle or about the smallest vacuum cleaner in the world)
  • Photos and pictures

And remember: everything that attracts the attention of users contributes to the promotion of the VKontakte group.

What must be in a group?

  • Photo albums with high-quality photos of your products. It is best to make several albums by grouping the product according to some attribute.

On each photo you need to indicate the parameters of the product and the price

And this is what the wrong design of the album looks like. To get all necessary information group members have to ask questions.

  • Video recordings. It is desirable that they are related to your business, but some part may just be entertaining.
  • Discussions, questions-answers, wishes.

Posts must be supplemented with a picture, photo or video. And in order for your group to be indexed by search engines, you need to optimize it for SEO.

You can promote your Vkontakte group for free or for money.

Free promotion of the Vkontakte group

SEO

We have already talked about the fact that the name of the community must contain a keyword or a key phrase (words in the text that search engine robots react to, it is thanks to the keywords that links appear in search results). It is better not to use high-frequency (HF) and highly competitive (VC) requests, it will be quite difficult to get traffic from them. It is better to focus on mid- and low-frequency queries. The frequency of requests is easily checked at http://wordstat.yandex.ru. You don’t need to take a lot of keywords, 3-4 are enough for one group. If you decide to use more keywords, then search robots will simply consider the group as irrelevant and will not include it in the search results.

For the “Step-aerobics in Yekaterinburg” group, we will take the following as keywords: step-aerobics in Yekaterinburg, proper cardio training, weight loss aerobics, step-aerobics.

There are two main concepts in SEO - title and description. It is thanks to these meta tags that search robots evaluate the page. Title- the name of your group, so it must contain a keyword or phrase. Description– description of the group or public page. And if we advised users to write no more than 10 sentences, because no one will read long texts, then for search engines the description should be even shorter - only 160-170 characters. Therefore, try in the very first sentence of the description of the group to briefly indicate why it is needed, not forgetting the key phrases.

In our example, the title consists of a key phrase. In the description of the group, we use the key “correct cardio training”.

Where else can you write key phrases and words:

  • in the address of the group page
  • in community status
  • in discussion topic titles
  • in photo album titles

In this case, it is better to use different key phrases and words, and not just the key that is in your title.

With posts, everything is simple - post unique texts with keywords of different frequencies. And remember - you write posts for people, not for robots. If your group is interesting, then users will subscribe to it, visit it more often, like, discuss and repost messages. All this helps ranking in search engines and promotion of the group in VK.

This is what the page looks like:

Cross posting

Every company and every business has partners. And for sure they have groups or communities in VK. Arrange for an exchange of posts - this will help attract new subscribers to the group.

Invitation to the VK group

This option works only for groups, you cannot invite to become a subscriber of a public page. To get started, invite all your friends to join the group. At the same time, it is worth remembering that no more than 50 friend requests can be sent to grids, and an invitation to be friends that is too active can lead to blocking your personal page.

Contests

Reposts

The more interesting the content on your page for group members, the more reposts you will receive. Which posts get reposted the most?

  • Competition, where one of the conditions for participation is repost. Usually, the prize is one's own products (cake, cheese basket, designer decoration) or tickets to an interesting event.
  • Life hack. If this is a really cool tip that makes life easier, they will definitely share it.
  • Commentary by an expert on a topical issue.
  • Short sale at very attractive prices.
  • Posts with a freebie, for example, with a promotional code.

Paid promotion of the VKontakte group

Posting links in other groups

  1. Find an active and popular group and agree with the administrator to place an advertising post with a link to your page. You can buy a repost of a post, message, post or photo from your wall.
  2. VK has an official advertising exchange where you can find communities and placement rates suitable for your ads. The exchange is available in the advertising account.

Targeted advertising

  • Geographic features (country, city, district, street).
  • Demographic characteristics (sex, age, education, marital status).
  • Behavior and interests (in which groups and communities does it belong).
  • bank cards;
  • through payment systems;
  • through terminals;
  • cashless transfer.
  • members (total number, new members, as well as those who left the group, geography, demographic characteristics);
  • daily attendance;
  • reach (followers and the total number of people who visited the page or saw your posts with friends and in other groups);
  • number of views (page and its sections);
  • activity (likes, comments, reposts).

Any of these indicators can be improved. With a small coverage of subscribers and low activity, it is worth working on the number and quality of posts. If you are not happy with the indicators of full coverage, you need to post links to the group in other communities. To increase the number of unique visitors, you can run a contest so that subscribers visit the page more often.

  • advertising budget;
  • the cost of circulation;
  • the cost of a new member;
  • visitors who entered the group from advertising;
  • visitors who joined the group from advertising.

We recall the goals that we set when creating the group. Information about traffic to the site from Vkontakte will be given by any analytical service that you use: Yandex.Metrika, Google Analitics, Callibri, etc. You can track which transitions ended in sales in.

Communication with customers and sales to team members

There are goods that sell well through the Vkontakte group: women's, children's and youth clothing, hobby goods (patchwork, felting, drawing, designing, etc.), certain types of cosmetics (pharmacy, Japanese / Korean) and much more.

In order for sales to “go”, it is important to respond quickly to a potential client, because he will not sit forever on a social network. And if at that moment you are just not “in contact”? It's OK. In order not to check messages in the group every 5 minutes, you can use the multiwidget. It is installed on your site and can receive messages from buyers not only from the site, but also from any popular social network or messenger. If you, for example, are on the road, you can set up the multiwidget so that messages from VK and the site come to you in Telegram. Get the multiwidget for free for 14 days

To offhand understand whether sales will go through the Vkontakte group, ask yourself 2 questions:

  1. Does my product evoke emotion in any (virtually) person?
  2. Are there many forums, blogs, communities and social media discussions on my topic?

If you answered yes, it is very possible to increase sales through social networks.

What if the answers are “no”? Use social media to bring your clients/supporters together and keep them updated on important events. Or attract new customers with just a few taps: expert articles, social projects, interesting contests and sweepstakes. Tens of thousands of VKontakte groups are successfully promoting themselves. If they can do it, then you can too.

Thanks to Yulia Ivanova for additions and clarifications to the article

Therefore, competent promotion of the VKontakte group can bring its owner an impressive permanent income. To monetize the community or the following options can be used:

  • The most popular extraction method is the publication of paid posts with advertisements;
  • Placing links to other communities in the panel on the right;
  • Mediation in the organization of various events. VKontakte has built-in tools to attract people to various events in real life through advertising in groups;
  • Publication as a community logo of a particular brand;
  • Mediation in the sale of goods. For each person who clicked on an advertising link and made a purchase, the owner of the group receives a certain percentage of the cost.

The effectiveness of the above methods directly depends on the number of users who have entered. You can attract people to the group in various ways, which can be divided into two more categories: paid and free. I also advise you to think carefully about the design of your group and to make the page easy to navigate and attractive to the reader's eye. Otherwise, a sloppy community will alienate future customers.

How to promote a group in VK yourself for free, spending only personal time

In terms of promotion, the VKontakte community is very similar to a regular web resource, so special knowledge and financial investments are required for serious promotion. But if you are taking your first steps in the SMM niche ( SocialMediaMarketing- marketing in social media), then to get acquainted with the specifics of this area, it is worth starting with free methods. Such an independent promotion of VK groups will require only time, patience and some knowledge.

It is worth saying a few words about your target audience. In order to attract users and further effectively sell goods or services to them, promotion should focus on a certain category of people. It can be people over 40, dog lovers or stamp collectors. In pursuit of the number of subscribers, you should not forget about their quality, because otherwise most of the participants will be useless ballast, uninteresting to advertisers.

The first and easiest way is through private messages and inviting friends. To do this, in the search for people, set the necessary parameters and send a letter to all potentially interested. This process is much faster with the "Tell Friends" button, which posts a community ad with your comment on the wall of all your friends and followers.

You can also contact the administrators of other groups and ask for a free publication or for your link in the advertising panel on the right. You should not contact popular publics with dozens of users, as they will not do for free what they usually charge a lot of money for. It is much more efficient to find contact with small but active groups of 1,000-5,000 members. It may well happen that the owner is sincerely interested in the subject of your community and will help you promote it for free.

Since it is not very easy to promote a group in VK yourself and completely free of charge, you need to approach this matter creatively. An example of such a creative might be, in order to participate in which you need to join your community. You can advertise the promotion, including using profiles with a large number of friends. As practice shows, a successful competition can attract several hundred new people at a time.

Various third-party programs, such as FvCheat, VKBot, VKinventer etc., allowing you to automate many VKontakte functions. But using such scripts, you act at your own peril and risk, since the administration carefully monitors such activity and without hesitation gives a permanent ban for it.

You can try to interest users of extraneous Internet resources. If your community has a narrow theme and is regularly updated, then an unobtrusive link to some specialized forum may well be a great way to replenish the number of subscribers.

As mentioned above, the VKontakte public is in many ways similar to traditional sites, so SEO optimization methods are also applicable to them. First of all, you need to optimize the content of your community for the internal search results of the social network. This applies not only to the title and description, but also, for example, musical compositions, the titles of which can lead a large number of users from the search.

Search engines index VKontakte groups as full-fledged web pages, so you can attract people through Google or Yandex. Since promoting a group in VK yourself for free using SEO optimization is quite effective and simple, especially if you are familiar with the principles of search services, then you need to take this method with great responsibility.

First, form the semantic core of your community. Use mid- and low-frequency queries for this, as they are much easier to compete with. Don't forget about geographic location of keywords. The generated database of keywords should be found not only in the title and description, which are analogues of the title and description tags, but also in all regular posts.

For example, if you are selling children's goods in Penza, then you should select the main frequency query for which you would like to move up in the search results not only for Yandex and Google, but also in the list of groups, then this query should be selected as the name of the group and find second query on the topic in the status and description.

Thus, you can simultaneously take the TOP of the issue with your site and the community for a couple.

By the way, VKontakte has a high level of trust in the database of search engines, so the SEO promotion of the group in this aspect is greatly simplified. Link promotion works in a similar way. Relevant links posted by you on third-party resources will increase the position of your community in the search results, which means that the promotion of the VKontakte group will be even more productive.

Paid ways to promote a VKontakte group

If you have a budget for promotion in VK, then the whole process will be much easier and faster. Some free methods, such as advertising in other publics and organizing contests, can give much more rewards if a certain amount of money is spent on them.

The most elementary way to get a community with a large number of subscribers is to purchase a ready-made group. An average group of up to 10 thousand subscribers will cost several thousand rubles. But keep in mind that if you are going to radically change the subject, then with a high probability many users will leave the group, as it will become uninteresting to them.

For lovers of easy ways, VK has a special opportunity for automated promotion of the community for money. All VK users below the left navigation bar can see a couple of advertisements that change after page refresh. The promotion of groups in this way occurs if you click on the link "Advertise the community" in the control menu.

In the settings window that opens, you need to upload an advertising image, specify data about the targeting group of users (place of residence, gender, age) and the type of payment: either you pay for each click on your ad, or for a certain frequency of display. The disadvantage of this method is its high cost, since the prices are set by the VKontakte administration, which has tens of thousands of customers willing to pay for such a service.

And finally, it must be said about the "selling" subscribers. Specialized services such as VKtarget, which in just a few clicks realize a significant influx of new subscribers. But be aware that there are a lot of scammers in this area who fill groups with bots, as a result of which your community may even be banned for cheating.

An alternative could be various freelance and copywriting exchanges, many of which allow you to place orders for micro-tasks such as likes, reposts, adding friends and joining groups. This community advertising differs from the previous method in that you do not just buy subscribers from an intermediary, but pay each individual user, which is much more reliable.

Subscribe to my blog updates and apply the knowledge gained in practice. Competent optimization of the group will help get to the top of search engine results next to the site.

Don't forget to choose a suitable group name and forward to profit and visitors -)))

Sincerely, Galiulin Ruslan.

Groups in the popular social network VKontakte are created for various purposes: attracting potential buyers, advertising their products, brand, maintaining customer loyalty, benefiting from advertising posted in the community, and so on. All this is impossible without progress. The fact is that those groups and communities that are very popular and have a huge number of users are the most interesting to other people, therefore they are more beneficial from any point of view. The promotion service is provided by many marketing and advertising agencies, and it is easy to contact them. But often the owners of communities on a social network have a reasonable question: how to promote a VKontakte group on their own and is it possible at all? That is what we will try to answer in this article.

What is necessary?

Before promoting a group, you need to create it, come up with a bright and memorable name, add content (at least 20-30 posts). You also need to determine which users it is aimed at (teenagers, businessmen, and so on), how many participants you would like to see, how much money you are willing to spend on promotion (if you wondered how to promote a VKontakte group for free, then you have to disappointment is impossible. Got it sorted out.

How to promote a VKontakte group? Stage 1

We invite as many members as possible to the group. This can be done in several ways:

  1. Send invitations to your friends through private messages and through the "wall" (a time-consuming and not always effective way).
  2. Advertising in other communities of the already popular VKontakte, similar in subject matter to yours. Here you need to be prepared to spend money, since it is unlikely that any of the owners of such groups will cooperate with you just like that.
  3. in search engines and in the social network itself. The main advantage of this method is the ability to attract users who are potentially interesting to you (that is, you yourself can specify what age the participants should have, city of residence, interests, etc.), and the disadvantage is the high cost.
  4. How to promote a VKontakte group through search engine optimization? Pretty simple: you need to calculate low-frequency queries regarding thematic names of groups. It is more reasonable to call the community low-frequency, since it will be easier to promote it in the search engine.

How to promote a VKontakte group? Stage 2

We fill the group with content. After you gain at least 5,000 - 6,000 thousand users, you can start posting. Add daily news and information to the group. Try to make posts bright and not too long, add pictures.

How to promote a VKontakte group? Stage 3

We attract the attention of users. In order for people to visit your group as often as possible, try to lure them. Arrange a promotion with a further drawing of a prize for any actions of the participants (for example, who will guess the riddle or post more group entries on their page, and so on).

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