Create an affiliate program. How to start your own affiliate program? Step-by-step instruction

My blog is mostly read by smart people who have a good understanding of Internet marketing. Let's imagine the following picture when for your business:
1. Work has been done to optimize the site
2. Contextual advertising is optimized and carried out
3. We work closely with social networks

Those. you covered three pillars of internet marketing: SEO, contextual advertising and SMM.

How else to collect leads? This is where it gets more difficult. Although the remaining channels can be used, as a rule their effectiveness is lower than those listed above. But with the right approach, you can build a good flow of leads (oh, that slang from business training).

A similar question arose from one of our clients and it was proposed to organize an affiliate program as a new channel.

By affiliate program we mean a certain system when third-party people (for example, owners of thematic websites) attract clients to you. They attract requests from clients to you, and in return you share part of the profit with them.
Applications from specific webmasters are controlled through so-called referral links. In fact, it is very close to UTM tags. It’s just that the links themselves look like http://site.ru/?ref=12345, where 12345 is the partner ID.

Let's take a deeper look at affiliate programs.

Affiliate programs (affiliate programs) are conventionally of two types:

1) Affiliate program integrated with the site. Such affiliate programs are popular with large online stores. Examples of affiliate programs from well-known sites:
http://www.ozon.ru/context/partner/
http://www.4glaza.ru/partnership/
http://www.labirint.ru/partner/

Technically, to do this, you need to install an affiliate program script on the site. There are ready-made solutions on the market, but they all need to be “finished” by a programmer. Thus, you will need a familiar programmer to install. More details about the scripts themselves will be below.

2) Cooperation with CPA partners. A good description of CPA affiliates is here (http://mygoldpartners.ru/cpa-partnerki/).
In short, this is an exchange in which website owners post their offer, and webmasters choose where to participate. The CPA affiliate itself already includes personal panels for the webmaster and site owner, with statistics, etc.

B) The percentage of markups is very high, while the affiliate program itself is on the side of the webmaster (it is profitable for the affiliate to get as much of the client’s money as possible, since it makes money on commissions). This often ends in scandals and lawsuits with large claims. In general, the topic is extremely controversial.

In my opinion, the only advantage of CPA affiliates is that they already have a large database of webmasters. But each prominent CPA affiliate has about 50-200 clients, so there is still competition. Moreover, these are the same clients in all CPA affiliates, the overlap of the client base is 80 percent. As a rule, these are large well-known brands in the online retail market.

Therefore, let's consider only the first option. Your own affiliate program for a small company has many advantages over a CPA affiliate because you have complete control over the process. You are a king and a god. The only important disadvantage is that you will have to look for partners to attract applications yourself.

What do you need to start your own affiliate program?

1) Panel for partners
As I wrote above, there are ready-made solutions. They just need to be finished. As a result, partners receive a convenient panel from where they can see all the statistics on their traffic: how many transitions, how many leads, how many rejected. All this can be filtered by date. It is convenient to withdraw your earned money through the panel. And you, as the site owner, control all clients through the admin panel. Those. everything is centralized and quite convenient.
Well, you need a cool design, webmasters are spoiled people.

Of the ready-made scripts, the most famous is Postaffiliatepro.ru. A real combine. You will have to spend a lot of time learning and customizing it for yourself. Those. It’s quite difficult to figure it out, your programmer will swear :) But if you figure it out, you can set up an affiliate program very flexibly, to almost any whim.

2) Promotional materials
Advertising banners of various formats are required. I also highly recommend making 1-2 beautiful landing pages where partners will send potential clients.
Please note, place landing pages on a separate domain, and not on the main site! It is important. Because there are many spammers among webmasters, and it is important that the site is not banned by search engines, and that the email domain does not go into the spam database. And let the landing pages be banned, they still rank poorly in search results.

3) Attracting webmasters
We need to lure webmasters through the platforms where they communicate. Here's what's most effective:

• Placing an advertising topic on specialized forums. Type “forum for webmasters” into a search engine and go through the list. The largest one: http://searchengines.guru/forumdisplay.php?f=35
• Placing an advertising post on specialized public pages. Here is the finished selection:

Registering an affiliate program is an excellent opportunity to get a large number of people from other sites to your resource, as well as the chance to significantly increase the sale of goods. If you set such a goal, you should know about all the nuances of such a system.

The Basics of Creating a Successful Affiliate Program

To put the system into action on your own, you should take advantage of the following important aspects:

• Quality product. Every person who wants to create an affiliate program must have a good product that benefits customers. This question can be called relevant if you want to win the attention of the best partners;
• A high-quality website with a detailed product description, reviews, and contact information. In order for a user to purchase something on your site, he must study the item of purchase in detail. This can be either a one-page landing page or a full-fledged online store. Or maybe both. All order forms must work on the site. Open and load all photos and all videos.
  Otherwise, this will, firstly, cause customer dissatisfaction; secondly, it will reduce the quality of your site for search engines. If search engines “don’t like” your site, they recommend it less often; accordingly, customer flow decreases and profits decrease. Potential referrers will also be put off by a system that works only once in a while. It is unlikely that you will be able to make good money with this.
• Amount and number of payments for partners. The revenue template is an important element for each participant in the system. It helps you understand how much can you earn on this resource. You need to decide on what scheme the commission will be paid. It can be assigned for sales or for clicks. Basically, all advertising spaces for referrals have already been “counted” and they are looking for affiliate programs that can be placed in them with maximum income. To calculate the amount of profit from your affiliate program, you just need an income template.
• Tools. Not all partners want to bother creating banners on their own; the average ones usually use what the platform offers. Referrers with a large client flow may ask you to make a banner customized (text, picture, color palette). To increase partner loyalty, it is best to have several banners of different formats in stock: for PCs, tablets and mobiles. Wide dies for inserting into articles, elongated or square: for inserting into a sidebar or displaying in the mobile version. Write in advance 3-4 letter templates that you will issue to partners specializing in email newsletters.
  The easier it is for a partner to start making money with you, the more likely it is that he will recommend your system to someone.

How to announce an affiliate program?

To make an announcement, you should first of all work on your customer base. You just need to send messages to all clients by mail, where you tell them about the launch of the new system and your interest in them. After this, you can create a template that clients can follow register.

Be sure to set yourself up for the success of your affiliate company - then you will definitely succeed.

Next, you can report the opening of a new affiliate program in program directories on the network. You can advertise your works in several directories at once to attract as many users as possible. When announcing the appearance of a new system, it is imperative to talk about its advantages. For example, you can create a template that advertises high commissions or bonuses.

Watch the video - How to create your own affiliate program and make money from it

How to attract professional partners?

One of the difficult stages is attracting partners professional level who use earnings from such programs as their main income. Professional partners can attract a huge number of buyers. Typically, such partners are arbitrage specialists: people who themselves create, for example, a landing page for your affiliate program and send paid traffic to it, making money on the difference.

To attract the attention of such people, Your main website should have a section for partners, which such specialists will quickly find simply by Googling. This means that it must be well optimized for search engines (SEO).
Another good way is networking.
Plus you can send a newsletter to your email database or social networks with a partnership offer.

Thus, if you take into account how to properly create a system, advertise it, and also attract new partners, you will be able to create an ideal platform for making money - you benefit people, and people benefit you, it’s simple! 😉

• Megaplan
• 1c accounting
• Google Services
• WordPress

Even companies with a decent level of sales must be constantly looking for new customers - otherwise, before they even blink an eye, they will be left behind their competitors. One of the effective ways to expand your customer base is the so-called affiliate program - a form of mutually beneficial business cooperation that allows all parties to the agreement to reduce the cost of attracting customers. Andrey Serdyukov, head of the partner relations department at Megaplan, told the website about how to choose partners and what needs to be taken into account when developing a program.

Head of the department for work with partners of the company "Megaplan", specializing in the development of cloud automation systems for small and medium-sized businesses. Graduated from MIREA (TU), Faculty of Computers, Complexes, Systems and Networks. Before that, he worked at Microsoft, where he was involved in software sales, pre-sales technical work with clients, and developed the Microsoft-Comparex cloud partnership project. He is a music lover and enjoys photography and amateur extreme sports.

Why do we launch affiliate programs?

If the affiliate program is organized correctly, then the win-win principle works and all participants benefit.

The first condition for success is the right choice of partner, only in this case the program will become a driver of growth. An option for the lazy is to hire a partner agency that will develop the program and find partners for you. With a ready-made program, you can contact a service intermediary - he specializes in finding partners for several programs at the same time, and he will find one for you.

The second important condition for the success of an affiliate program is the correct concept, taking into account all the realities and trends of the market. It’s not enough to come up with and launch a program, you need to regularly update its content - only then will it be useful.

Megaplan spends resources on product and sales training, testing, concluding contracts, helping with landing pages, etc. Without this work, the partner will leave at the first difficulties, and we don’t need that. Monitoring of program implementation and support must be ongoing.

Step 1. Find quality partners

The easiest and fastest way to get partners is to offer to promote your product or service for a certain percentage of the sales amount. In this situation, anyone who is willing to provide their resources for a portion of your profit can become a partner.

In the Internet era, this type of business collaboration has taken on a new life. If a partner has a website with a target audience for your company, if he runs a popular blog or has many friends on social networks, all he needs to do is place personalized links there. Users who follow this link are assigned to the partner: if one of them makes a purchase, the partner will receive a reward. This will happen even if the user confines himself to the transition, but returns later. The percentage of the purchase amount and the period during which the client is considered to have come from the partner must be agreed upon in advance.

In Megaplan, the affiliate program is divided into referral and dealer. A referral program is the simplest form of cooperation (I talked about it above). In essence, this is word of mouth, a partnership by recommendation, which we launch without obligations and burden on the partner: we take on technical support and customer consultation.

The dealer program involves closer cooperation. The dealer not only finds the client, but also takes care of him: he supports him, accompanying financial transactions, prepares documents, and helps select comprehensive solutions.

If your product sells, it’s not difficult to gather partners. It is important to make sure that your partner is capable of moving the business forward with you. Choose partners and the type of cooperation with them depending on your area and goals. For example, potential partners of Megaplan are companies that sell programs, engage in training in the field of IT or business development, develop, refine software products and implement them.

Don't be afraid to offer partnerships to direct competitors. Shops exchange cross-references, magazines exchange article banners - and this is normal practice. Put aside prejudices: they are meaningless if in the end everyone wins.

For example, we offer dealership to IT companies like us, which has four forms: sales, training, implementation and development. We give our partners the right to sell Megaplan on our behalf, train clients, write extensions and set up integrations with other services and programs. They take our API application creation module and modify Megaplan to meet the needs of a specific client. For some partners, such cooperation eventually becomes a new direction in business.

So, one of our clients used Megaplan and at some point realized that he lacked tools for online monitoring of key indicators of the sales department. Then he, together with other developers, came up with the Polytell service, which integrates with Megaplan. So the client himself became a partner, discovering a new source of income.

Step 2. Create and formalize the work algorithm

First of all, prepare the ground for selling yourself and your product to a partner. He must understand that working with you is beneficial, and he can earn decent money.

Before concluding an agreement, discuss what exactly interest is charged for: for a transition to the site, for registration or for a sale. Check how quickly and regularly the reward is transferred to the partner’s account, describe the terms and sales tools. Try to resolve possible disagreements in advance. Discussion of details is important: if your partner’s expectations are not met, he will be disappointed and leave. We don't want this, do we?

To avoid problems, we first train and test the dealer. We honestly explain how the program works, what risks await you at first, when the partner sees the results of the work. I advise you not to lie.

The partner studies the product on the website in the help section or in free webinars. Each partner has a personal manager in Megaplan who answers questions and is ready to help. You need to teach partners how to use, sell and promote your product, because each has its own specifics.

We deliberately spend time and effort training our partners before signing an agreement. If he does not understand the product, it is useless to expect good results from him. It may take a lot of effort and money at the dating stage, but then you don’t have to rack your brains and work on mistakes. And of course, at this stage, the unscrupulous and lazy are eliminated: if a person is not ready to learn, he probably will not actively sell. After a partner passes a simple test, he receives a certificate. Then we sign the contract.

Step 3. Sign an agreement

Be sure to include all terms and conditions in the partnership agreement. Why is it important? When partners sell your product, they do not risk anything: in the worst case, they lose possible profits. It doesn’t cost them anything to go to competitors at the first difficulties.

In the contract, be sure to stipulate the rules for revising the terms and conditions and indicate the validity period. It may happen that the affiliate program becomes unprofitable for you, for example, if you open a branch in another city and get direct access to clients.

Megaplan enters into a one-year contract with referral partners, and a three-year contract with dealers. When it comes to intellectual property, one of the mandatory clauses of the contract is liability for violation of trade secrets. With some partners we enter into a separate non-disclosure agreement - the so-called NDA.

Step 4. Provide partner support

You need to work with partners in the same way as with clients: train, accompany and take care of them. For example, we are constantly improving the product and updating it once a month. The partner should be aware of most updates. Specialists working with partners supervise everyone: send news, organize additional training for new partner employees.

For the affiliate program to work, you need to take care of sales tools: website banners, advertising texts, letter templates for clients - and this is the task of the vendor. It’s convenient for the partner because he doesn’t have to do it himself. A new advertising campaign from a partner will not come as a surprise to you.

We recently launched a new affiliate website, where you can find out the conditions of our programs and submit an application for partnership. When a partner registers with Megaplan, he gets access to the Partner Account. His individual link, contract template and set of marketing materials are stored there, and statistics on leads are also accumulated. A referral partner can at any time see how many users came through his link, who bought the product and how much he earned. A convenient affiliate account helps develop the program because it adds transparency to financial relations.

To prevent an affiliate program from failing, it is important to follow a number of rules.

Explain company goals. Don’t forget to discuss with your partner what audience you are counting on and what results you are interested in. The partner will choose the desired promotion channel - if your product is designed for entrepreneurs, then housewives or schoolchildren will not come to you.

Monitor your reputation. Control where your clients come from, how much time they spend on the site, and whether they swear on the way out. Keep in mind that partners may act in bad faith. For example, hang a banner with your advertisement on a site with prohibited content or invite you to watch a free movie that is not on your site. Potential clients will leave bad reviews, and you may be demoted in search results.

Be realistic about opportunities. We often discuss risks, but at the same time we may not take into account optimistic scenarios. If too many clients come through affiliate links, will the site cope? Do you have enough call center staff and inventory to satisfy everyone?

Don't expect quick results. You shouldn’t count on an avalanche-like growth in sales and huge turnover immediately after launching an affiliate program. At the first stage, there are not many transitions from partner sites. Typically, noticeable profits appear after 3-6 months.

Be honest with partners. Provide complete statistics of collaboration: how many clients came through his link, how many products were sold. The more your partner believes in you, the greater his desire to work with you.

Don't make sudden movements. After concluding an agreement, you cannot change the terms of interest rates or other important points relating to the relationship with your partner. Change, especially unpredictable change, can lead to conflict and the loss of a valuable supporter. All changes must be discussed in advance.

Don't leave things to chance: Strong relationships take work. An affiliate program will not generate income if you launch it and then forget about it. Interaction with partners needs to be improved: update advertising tools, provide support, check indicators and results.

Some Megaplan partners

SADESIGN- one of Megaplan’s long-time partners and exclusive representative abroad. I developed my own module for integration and expansion of functionality, which is sold together with Megaplan. In addition, it is developing a subsidiary project “Megaplan Ukraine”. Company specialists participate in product advice, testing and bug fixes.

One of the leaders in sales automation is the company "First Bit"- offers Megaplan to clients and independently manages all stages of the transaction, for which he receives a reward. Thanks to partners like these, who take full care of our customers, we can focus all our efforts on improving the product.


"Megaplan" is presented among software solutions for business on the project website "Business Environment". This is a Sberbank project to support companies, which offers courses, products and services at a discount. Sberbank attracts clients, takes its share of the reward, and our sales department advises clients.

The organizers of outdoor bars BarStreet at one time modified “Megaplan” to suit their needs. This is how the company appeared Polytell, which now sells the program of the same name, carries out integrations and implements Megaplan in companies. Thus, the partner earns not only from commissions from the sale of licenses, but also from his own services.

• Company "Softpresident"- our partner in St. Petersburg, who takes an active part in the life of Megaplan: discusses new projects, tests updates, conducts webinars. And, of course, he makes money on commissions, because he takes full responsibility for customer support.

An affiliate program is one of the most effective ways to monetize a resource and attract targeted visitors to a website without spending on advertising. Thanks to your own affiliate program, you can earn up to 10-20% of your total turnover. It all depends on how competently you use this marketing tool. If you organize and manage your affiliate program correctly, the results will not take long to arrive.

Who needs their own affiliate program and why?

How to make money on affiliate programs? First of all, such programs attract hundreds and thousands of new visitors to your resource. At the same time, while partners are trying to attract traffic to your resource and increase product sales, you do not pay anything. Payment is made only for results ( action, payment, click). By understanding how to work with affiliate programs, you can significantly increase the profitability of the resource. Everyone needs affiliate programs: bloggers, online stores, hosting, SEO services, etc.:

There is also such an option as cooperation with CPA networks. In short, these are networks whose owners post a lot of offers to join affiliate programs, and webmasters themselves choose where to participate. Often, a CPA affiliate already has personal panels for the webmaster and resource owner, statistics, etc.

However, this option may not be suitable for a mere mortal. As a rule, CPA affiliates work with large advertisers who are ready to guarantee significant payment budgets. At the same time, the percentage of markups is quite high ( since the work is based on the payment of commissions, it is profitable for the affiliate program to “unwind” as much of the client’s money as possible). In some cases, such cooperation ends in scandals and litigation.

For a small company, its own affiliate program is more acceptable compared to CPA, because it allows the site owner to fully control the process. However, you have to look for partners on your own.

How to organize your own affiliate program?

If you are faced with the question of how to create your own affiliate program from scratch, adhere to the following aspects:

• A good product. Having a product/product in your arsenal that provides real value to users, you can attract the best partners;
• A resource with a high level of sales. The presence of a resource with high sales efficiency is the main condition that allows you to develop an affiliate program and get the desired result from it;
• Amount of commission for partners. First of all, you need to decide what payment scheme will be used - per click, action, sales. At the initial stage, try to offer the maximum commission percentage that you can afford. This will interest your partners and help promote the resource. Please note that it is better to set a high percentage of affiliate remuneration for digital and information products (books, programs, audio and video content) rather than for physical ones. It is possible to use a multi-level affiliate program, in which commissions are paid through a hierarchical network of partners of the first and subsequent levels;
• Effective tools. Your partners must receive from you all the necessary tools and promotional materials. Most affiliate programs offer only a few banners, which is clearly not enough for good work:

How to connect an affiliate?

First, let's go through the creation methods:

• You can write your own affiliate program yourself or hire the services of a programmer. The functionality of the affiliate program may include the ability to work through a Web interface and applications for iOS and Android; aggregating information about orders, questions, reviews, informing customers about the status of order execution via SMS or e-mail. As well as intelligent data analysis for further analysis of the work of the affiliate program, multilingual interface, export of data to accounting, etc.;
• Implement an affiliate program using aggregators. Draw beautiful promotional materials and register with CPA partners as an advertiser;
• You can use services that will help you create your own affiliate program.

Here are several options on how to connect an affiliate program:

• LastoShopGold – most suitable for selling digital goods (information products, PIN codes, e-books, etc..). The script is installed on the site, and you have full control over its operation;
• EcommTools is a service that allows you to sell both digital and physical products. For electronic goods, sales are fully automated; for physical goods, there are several options for calculating delivery costs, integration with the logistics center, sending a tracking number, etc.;
• E-autopay is a service that will help you organize your own affiliate program and provide convenient acceptance and payment for orders. This resource is convenient for both the site administrator and partners. Suitable for selling digital and physical goods;
• justclick.ru - by registering in this service, you become the owner of a full-fledged online store for running an information business, a two-level affiliate program, a “smart” email newsletter service and access to a network of affiliates who are ready to advertise your product. The service allows you to create automatic sales for target groups and track the effectiveness of advertising, test and measure the conversion of sales and subscription pages, set up a series of additional sales, in a word, sell in “autopilot” mode.

Where and how can you get traffic for your own affiliate program?

After setting up the affiliate program is completed, it’s time to put it into production.

How to drive traffic to an affiliate program?

• From thematic informants;
• Newsletter by e-mail;
• Traffic from public pages on social networks;
• Traffic arbitrage through teaser networks;
• Through targeted advertising from social networks;
• Direct clients on the recommendation of a partner;
• Traffic from mobile applications.

Once you have figured out how to create an affiliate program, start working with your client base. Use email to let your clients know that you are launching your own affiliate program and that you would like to have them as partners. Information about your affiliate program can also be distributed in various affiliate directories. At the same time, it is important to emphasize its advantages ( high commissions, etc..).

The most difficult thing will be to attract professional partners. There may be only 1% of them, but even in this quantity they can increase the sales of your product or services significantly. Professional partners have their own e-mail newsletters with thousands of subscribers, resources with high traffic, and advertising specialists with customer databases.

Finding such partners is not difficult; just enter the topic of your product and key queries related to it into a search engine and contact the resource owners who appear on the first page of search results. You can also use hidden affiliate links. But to do this, you will need to create special domains for key partners and a placeholder page that will be shown if the client types the direct address. In this case, it will be difficult to bypass the affiliate link:

How can you connect an affiliate program to your website and why is it necessary?

Partner Panel

You can create an affiliate program yourself or use ready-made solutions, adding a little finishing touches to them. As a result, you will have a convenient panel in which traffic statistics will be visible (number of conversions and number of rejected leads). Moreover, information can be filtered by date. In addition, it will be convenient to withdraw your earned money through the panel. At the same time, the site owner will have the opportunity to control clients through the admin panel, which is quite convenient.

Before you make an affiliate program, take care of its design. You can turn to a real treasure trove of ready-made scripts - Postaffiliatepro.ru. Of course you will have to spend time setting it up. If it’s difficult to understand, contact the services of a programmer. Professionals will set up an affiliate program to suit your every whim.

Promotional materials

The affiliate program requires the presence of banners of different formats. At a minimum, this should be a couple of beautiful landing pages where partners can redirect potential clients. It is better to place landing pages on a separate domain so that your site is not banned by search engines. Banning landing pages is not scary, because they already rank poorly in search results.

Attracting clients

Place advertisements on specialized forums and public pages, purchase targeted advertising on social networks based on subscribers of specialized public pages. You can make an offer directly to the owners of websites with similar topics to take part in the affiliate program. If you don’t have enough free time, it’s better to find a person who will communicate with partners, update promotional materials, withdraw funds, etc.

What are the benefits of having your own affiliate program?

• Firstly, the affiliate program will provide you with multiple targeted traffic. And the more targeted visitors, the higher the sales;
• Secondly, sales will increase your profits;
• Thirdly, the time for promoting the project will be reduced. Partners will help you promote the project;
• Fourthly, you will only pay for the results. Commissions are paid upon completion of the action;
• Fifthly, the costs of promoting the project are significantly reduced. Your products/services are advertised by partners:

Getting a big partner is difficult, but possible. To interest him, you need to provide a number of convincing evidence of the quality of the product, provide samples for testing, and familiarize yourself with conversion and sales statistics. It’s also not easy to interest mid-income partners. As a rule, such specialists make a test purchase of goods to make sure that your service works at a high level.

Don't try to manage your partner; leave your management skills to solve other problems. You are only responsible for managing the affiliate program. Provide advertising materials, texts of letters for mailings, banners, articles, carry out promotions for partners and constantly monitor the results.

Analyze how much income each partner brings and reward the best with discounts or offer individual terms of cooperation:

How to get an affiliate program on twitch and why might it be necessary?

To become a member of Twitch.TV, you must have an average number of simultaneous views of more than 500, broadcast at least 3 times a week and conduct content that meets the requirements of the service. Before you get an affiliate program on twitch, your application will be processed manually, and if you fall a little short of the stated requirements, but at the same time have special content, maybe an exception will be made for you.

And absolutely everyone can earn money. In this article, we will look in detail at how you can create a website for making money specifically for an affiliate program and what types of websites you can use for this: blog, one-page website and portal (listing).

From the article you will learn:

Before we begin to describe each type of website, I would like to highlight the common features inherent in all types of websites.

How to create a website to make money on an affiliate program

Before you start writing a blog or website, you need to think about the topic. This will make it easier for you to navigate the future, and you won’t have the problem of a “blank page” when there is nothing to write about. Write down topics that would interest you. For example, you can make a highly specialized resource - write only about blogs (how to create, where to start a blog, post ideas, etc.) or websites. For example, the blog Mashable.com began its career back in 2005 and focused only on news from social networks. Now it is one of the largest foreign portals in the IT industry.

You can also pay attention to hosting services, domains, making money on the Internet and many other topics that in one way or another relate to the World Wide Web and everything that is there.

Now let's take a closer look at what kind of website to create to make money. There are several types of sites that can help us promote an affiliate link, and we will start with the simplest way - creating a blog.

Blog for an affiliate program

In general, a blog is a type of website consisting preferably of text content. These days, blog posts can contain any kind of multimedia content. Blogs are used for both personal and business purposes. You can use this type of website for yourself, namely additional income not only from affiliate links, but also by writing custom articles or installing banners.

Blog platform

Many people choose free platforms or CMS (content management system) WordPress or Google Blogger to create a blog. This is a great option for people who aren't very good at web design or don't want to pay for a domain or hosting for it. By the way, the well-known domestic Lifehacker.ru is controlled by the WordPress system, and in general 27% of sites on the network are also managed using this system.

WordPress

To get started with WordPress, you need to decide whether you want to be able to completely customize the blog to your own tastes or whether standard services will be enough for you.

If you are not going to buy yet, but just want to try working with a blog, then register on WordPress.com - this is a service that already includes the ability to select your custom link to the site.

In just four simple steps you will have your own blog where you can start working. It is worth noting that in the free version of the site you are limited in the choice of design, you will not be able to upload high-quality video files and you will not be able to add plugins.

If you are ready to register a domain and buy , then all you need to do is download WordPress and transfer it to hosting. Don’t be alarmed, everything is not so scary, especially if you use an auto-installer that supports the Russian language. All you have to do is fill in the blanks and wait a bit, it will do everything automatically for you.

You can also contact us for help by writing to technical support on the website.

Google Blogger

A good alternative to WordPress is Google Blogger.

In order to get started with Blogger, you need to create a Gmail mailbox. Only after this you will be able to create your blog by filling out the appropriate fields.

This platform has very flexible settings, as well as many plugins that will not only improve the functioning of the blog, but also help with promotion. For example, you can download the All In One SEO Pack plugin and optimize your posts for search engine crawlers. You can also purchase design templates for an additional fee.

Another advantage of working with this system is that, unlike WordPress, it does not require the purchase of separate hosting.

After registering your blog, you can start writing your first post.

We write exciting content

We come to the most interesting part - blog content. Although this blog is created solely to earn money from an affiliate link, the quality of the content should not be neglected. Here are a few rules and life hacks that you can follow to write good text:

1. Uniqueness – make sure your articles are unique. Never copy text that has already been written somewhere before. Nobody is interested in reading this, and search robots can also “punish” your site.
2. Find a few topics and write them down. Think about topics several days in advance so that you can write at least one article a day. The more new content you have on your site, the more readers will come to you.
3. Even if you can't find blog post topics right away, don't worry. Surely during the day, some ideas will come to your mind. Write them down on your phone or on a piece of paper right away. You can also use the help of a post generator and find unusual headlines from which you can create a large article.
4. Once you've found a few post ideas, look at what your competitors are writing about it. You may want to refute a thesis or write your own based on this article.
5. Watch for errors in the text. You can correct them in a regular text editor or using the online service Spelling.
6. Be an expert in what you write about. Read more about the topic you've chosen, spend some time studying it, test it yourself.
7. Leave a link to the affiliate program unobtrusively. There is no need to devote an entire post to advertising. It’s better to give advice to your readers on how to choose hosting, for example, or how to create their own website, share a lot of useful information, along with placing an affiliate link.
8. Find pictures on the topic and add them to the text. At the moment, there are a huge number of free photo stocks with high-quality pictures and photographs. You can also add a video or GIF animation to your message. Don’t forget that the image can be sent to the site you need by writing this in the HTML code.
9. If you're not ready or don't want to take the time to write consistent, quality content, seek help from professional writers. They can be found on freelance exchanges, such as Weblancer or Fl.ru.

One-page or Landing Page for an affiliate program

An alternative tool for promoting an affiliate link is a one-page website.

A one-page website, also known as Landing Page, also known as a landing page, is a website designed to sell a product, in our case an affiliate link. Such a site has one full page with content that turns an ordinary reader into a buyer. The advantages of such a site are that it can be created and filled out relatively quickly. You can use .

Making Landing Page

In order to create a one-page website, you can use the help of WordPress, which we already wrote about above. This CMS, thanks to its flexible settings and many special features, will help you create a website for making money in literally a matter of minutes. By the way, we talk about which plugins are suitable for this purpose, and which are best to use for a blog in our video on our Youtube channel.

Content for Landing Page

In general, when creating a one-page website, there is a large selection of topics for content, as well as options in terms of earning money. You can create a one-page website with a comparison table of hosting companies. That is, you can earn money not only from our affiliate program, but also through other similar programs. An example of such a site is an English-language one-page website - Top 10 Web Hosting. Here you can find ratings, leave a rating, and read all the detailed information about the company. By the way, when you click on the “Visit site” button, you are automatically redirected to the provider’s website via an affiliate link.

Also, the basis for creating a one-page website can be any step-by-step guide, for example, how to make your own website, how to sell an e-book or an online course. One item could be a step-by-step guide on how. For example, Websitesetup.org and the site about how to create your own blog startbloggingonline.com work exactly on this principle.

As for the specific content on the website, the text that will be on the one-page page is called selling text. It is written according to certain rules. For example, there is such a text writing model as AIDA (Attention - attention, Interest - interest, Desire - desire, Action - action). Many advertising brochures and articles are written on this principle. If you're not confident in applying this formula, you can outsource the copy writing task to a professional writer who specializes in writing landing page copy.

In conclusion we leave 5 Most Helpful Tips for Creating Landing Page Content:

• Highlight the benefits and benefits, but not the product itself. Describe why the reader should use this hosting and not any other.
• Use specific graphs or numbers. The more specifics in the text, the greater the trust.
• Don't ask or beg. Do not write as if you urgently need to give something to someone, but present it as friendly advice.
• Be sure to leave a call-to-action at the end of the text; you can also use special services, for example Pluso, which will help you add text or your entire website to social networks.

Listing for affiliate program

Another way to promote an affiliate link is a portal (listing). A portal is a very large site with several sections (forum, blog, chat and others).

To create a high-quality portal, you can seek help from specialists who make custom-made websites of any type. Naturally not free. In this case, the price range starts from 500 UAH. You can also use the help of a CMS like WordPress, which we already wrote about above.

Portal theme

So, you have already solved the technical part of the issue and now you have to fill the portal with content.

The now well-known listing portal Hosting-ninja.ru offers a very large rating and list of providers and the services they provide. The site is filled with a large number of reviews, ratings, comparisons and reports that help users decide who to work with and who to avoid.

The well-known listing portal Hosting101.ru works on the same principle. The site has a lot of information on providers, there is a rating, as well as a forum where users themselves can ask and answer questions.

As you can see, there are many ideas for creating this type of website. By the way, it is with the help of the portal that you can get maximum income by placing not only affiliate links, but also banners or other advertising.

A huge advantage over other types of sites is that thanks to the communication of a large number of people on the site, they themselves will be able to generate new content in the future, offering their news, topics for discussion or other information that can be used on the page.

As for the posts and articles themselves, you can design them using pictures, videos, create infographics yourself, or order them from professional designers. The more visual and useful content in the article, the greater the trust in your site, and therefore they will be more willing to follow affiliate links.

Also, when creating text for a website, we recommend that you include keywords that will help quickly “promote” the website in Google or Yandex search engines. But we’ll talk about how exactly to optimize an affiliate site in the next article.

Read a little about how to make money on an affiliate program here:.