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Social networks in the Russian Federation. Foreign social networks

There are special sites on the Internet whose purpose is to unite people. Through them you can correspond, exchange photos, listen to music, watch videos, play games and much more. These resources are called social networks.

Such sites can be either of a certain focus (for example, only publishing your own poems), or without it.

We can say that their meaning is so that even an inexperienced user can solve some problem. For example, post your photos or upload a video to the Internet. But this is too simplistic.

For example, I recently went on vacation to the sea and brought back a lot of cool photos. I want to show them to friends, relatives, colleagues. Social networks allow me to do this very quickly: I just add photos there and those to whom I wanted to show them see them immediately.

How it works

First you need to go to such a site and register. This is a free procedure - you just need to answer a few questions.

Immediately after registration, a personal page is issued. Well, then, as they say, it's a matter of technology - we publish information and exchange it.

According to this indicator, VKontakte is significantly ahead of other social networks.

The main audience of the resource is young people who use the ability to download, view and listen to video and audio recordings from almost any user on the page. Also, the service is characterized by a large number of all kinds of communities and celebrity pages, on which the latest news and publications are posted.

Through these communities, users can create all kinds of interest groups, read about the latest events, exchange photos and invite each other to various events.

"Classmates"

Odnoklassniki is currently ranked second on the Russian Internet. This social network became one of the very first in Russia and is still very popular.

The resource is popular among middle-aged people.

A feature of Odnoklassniki is the presence of its own currency with which you can buy gifts, change interface elements and activate new account management functions. The drop in traffic to Odnoklassniki was caused by the growing popularity of VKontakte. However, the social network managed to return part of its audience thanks to the transfer of the service to Mail.ru, a large company that provides a large number of services for Internet users.

Other social networks

Facebook is a social network that became the first in the world and is the most popular today among users around the world. However, it did not receive such distribution in Russia due to restrictions on file uploads and video exchange, which the resource imposes. Also, some users note that Facebook has a somewhat overloaded interface, which makes it difficult to get used to and use the functions of the network.

Other popular social networks have become such world-famous sites as Twitter, which allows you to share short notes and incidents in your life with other users, Livejournal, which allows you to maintain a fully functional blog, and Google+, which on this moment has not yet gained wide popularity among users in Russia.

This article has covered several key resources by functionality, target audience, and focus.

Content:

The essence

The main goal of such a service is to make Internet communication between users who are distant from each other as simple as possible.

Some of these sites work only within one country or are popular in a certain language segment, others have an international format and people from different countries are registered on them.

Principle of operation:

  • Create a page or account;
  • In it, he may or may not indicate his interests, hobbies, place of work and study, place of residence and other data;
  • By searching the site, integrating with or by phone number, account in others, he can find other people he knows;
  • You can also find people who share the same interests and hobbies as the registrant;
  • Now you can freely communicate with these people, and to simplify this process you can add them as friends;
  • After registration, he can also use the rest of the additional functionality.

Communication using the CC is available only to registered members, although information from some groups is available for reading by unregistered people on the site.

Only the person who has an account, or only the one who is added to Friends (depending on the page) can write to you personally.

Advice. When registering, pay great attention to your privacy settings. It depends on them who exactly can see your page on the Internet, who can write to you and see your photos.

Views

  • Microblogging. The most famous option is where users make small text notes in real time. Sorting is carried out mainly using hashtags (keywords written in the #keyword format);
  • Acquaintance. Created for people who want to find a partner for one purpose or another. Examples are Tinder, Grindr, Mamba, etc. Depending on what type of dating she is targeting, her profiles can be detailed or contain only key information;
  • Photo. The services seem to be designed for posting photos, the profile in them requires a minimum of information. In addition to the function of uploading photos, you can carry out personal correspondence. Navigation is also done using hashtags;
  • Video. Not very common yet, especially in Russia, the most. It works the same way as Instagram, but users post videos, not photos. They are especially good because it is convenient to organize live broadcasts through them;
  • Communication. Widely distributed in Russia (popular VC and, at the world level -). They allow not only finding friends and communicating with them, but also posting photos, videos, joining groups, etc.

Depending on the type, they have a particular target audience.

Thus, it was statistically revealed that the majority of Snapchat and Instagram users are under 35 years old, while the majority of Odnoklassniki's audience is 40+.

Communication

The main goal of the CC is to organize comfortable communication for people. This is accomplished in several ways:

  • Dialogues Is a format of personal correspondence, in which you can write a message to any user who does not have this option disabled. At the same time, such correspondence is strictly confidential and only you yourself and your interlocutor see it;
  • Conversations or Chats- this is a correspondence, created according to the same principle as dialogues, but you can add an unlimited number of people to it;
  • Commenting- a comment can be left under any photos, microblog entries, etc., if such an option is not disabled for him;
  • Microblogging, Walls and other services for posting posts to your account, which are seen by all your friends (or a certain list of them, depending on the settings);
  • Groups, public pages and other ways to connect by interest, in which a topic for discussion (like legacy forums) is created.

Almost any service provides an opportunity for personal correspondence, but it is social networks such as Facebook and VK that make such correspondence especially convenient.

Media files

Some services also allow you to download and distribute various non-personal media files. So, the VK service is actively functioning My Videos.

The user can choose a movie he is interested in among the thousands of downloaded ones, save it to his page, tell his friends about it by sharing in the microblog, etc.

Facebook carefully monitors the observance of copyright and does not allow the distribution of feature films.

You can upload only small videos filmed by you personally, you can also share from other services.

The situation is similar with music.

While there is an extensive library of audio files, songs and audiobooks, it does not allow the download of non-personal audio recordings.

Today people communicate more and more in the virtual space. The Internet and mobile devices allow you to do this almost anywhere. The most popular social networks play the role of a kind of bridge between huge distances and at the same time a small state, each of which has its own rules.

Today people communicate more and more on social networks.

The concept of a social network itself has already become rather blurred, since many of those virtual sites that are called by this name are messengers, video streamers, video hosting, photo hosting. But nevertheless, all these communities are recognized as social networks.

List of the most popular Russian social media networks differs from the similar world. Mainly on the first two lines:

  1. In contact with
  2. Facebook
  3. Skype
  4. Google +
  5. Viber
  6. Facebook Messenger

We have such a list for 2016.

VK.com

VK has traditionally been the leader among all other social networks in Russia and many CIS countries for many years. In October last year, the contact was already ten years old, and it remains practically a monopoly in the field of online communication among Russians. The average daily audience is about 64 million visitors.

Every year, both the mobile application and the web version receive new features that are present in other social networks. One of these was the emergence of "Stories", with the help of which you can tell your friends and subscribers about your life on video or photos. In addition, money transfers and voice messages known to many appeared.

OK.ru is the fifth most popular Russian site. Classmates are constantly stepping on the heels of Contact: 51 million users per day - but nevertheless they can never catch up with it.

This year in the social. networks appeared broadcasts from groups, money transfers, the application "OK video". Odnoklassniki also try to provide users with the maximum number of communication opportunities. It is worth noting that both sites, VK and Odnoklassniki, are owned by Mail.Ru Group.

Facebook

Facebook ended up in third place largely thanks to the existence of its Russian counterpart, VKontakte. Since it is more convenient for us to use the brainchild of Pavel Durov, and many have much more friends there, 6 million Russians visit Facebook every day.

Skype

Skype cannot be called a full-fledged social. network, since it is still devoid of many functions inherent in the same VK. The main feature of Skype was and will be video calls. Yes, there are chats and the ability to add personal information, but most people use Skype for video or audio communication.

Despite the emergence of programs such as Viber, WhatsApp, FaceTime, Skype has not lost its popularity. Perhaps because many are not yet accustomed to the new substitutes for the old reliable program.

Google +

Google + is Google's unsuccessful attempt to create its own social. network. Unsuccessful because the popularity of Google + is declining every year. When there will be no users at all, it's a matter of time.

The most interesting thing is that we have Google + in fifth place. In other countries, in general, it is practically not quoted due to its low popularity.

The popular application is conquering the world by leaps and bounds. Today VatsAp is used by hundreds of millions of people around the world: the monthly audience is 1 billion. It is also quite popular among Russian users.

Viber

An analogue of VatsAp with similar functionality. However, it is more often used to make calls rather than exchange messages.

Viber is already starting to lose ground after the appearance of such popular means of communication or social media. networks like WhatsApp.

Instagram is in eighth place, while in the world it is constantly in the lead and is in the top five. It is a network that is used by a large number of young people. It became possible to finally consider it social after Direct appeared on Instagram - a chat with users.

Instagram is gradually beginning to outpace Twitter. At Insta everything is built on the exchange of photos, at Twitter - on short messages.

Twitter has firmly established itself in the post-Soviet space, but begins to give way in popularity to Instagram, which is still gaining new users. The monthly audience is 7.7 million people.

On Twitter, the main feature is the little notes about their lives that users share with each other. Naturally, the creators did not stop there and added many more different features there: chat, the ability to post videos and photos, likes and reposts - making Twitter a full-fledged social. network.

Facebook Messenger

Facebook messenger cannot be considered as a separate social network either. This is an application that allows you to chat with your friends.

However, despite this, Facebook Messenger ended up in the top ten most popular networks. The messenger has an arsenal of possibilities similar to Viber and WhatsApp.

How are things abroad?

  1. Facebook
  2. Facebook Messenger
  3. Wechat
  4. QZONE

YouTube is well known to the Russian user, but in the world it is ranked second, and as one of the most popular social networks. networks. The site has billions of videos viewed daily and has 1.3 billion accounts.

Well, perhaps in a few years YouTube will become just as popular with us. At the moment, the service mainly acts as a server for a huge number of videos, allowing users to create their own channels, comment on each other, put "likes" or "dislikes".

Tumblr appeared in Russia relatively recently and is just beginning to gain its popularity. While in the rest of the world, he is already in the top ten. Its monthly audience is 555 million people.

This network is mainly used by young people. In it, you can exchange various multimedia content. At the same time, the developers try to keep track of its uniqueness.

QQ and QZONE services are known primarily in Asia. This is a messenger and a social network, respectively. It is unlikely that you, by going to them, will find your friends there.

So, as you can see, in 2016, the lists of the most popular networks overlap somewhat. And even if they do not merge at all, but it is clear that everywhere people follow the path of messengers and specialized applications in order to discard unnecessary things. Although the tops are still occupied by traditional social networks.

Social networks covered in the article, in order
1.vk
2.fb


5. twitter
6.periscope
7.telegram
8.ask

SCHEME OF DESCRIPTION OF EACH SOCIAL NETWORK

  • goals, mission, who and where the owners are from, how and when they were born, dynamics and prospects;
  • audience: geography, languages, age, interests, number of users, social status;
  • features: pages, communities, groups, messages, video, audio, applications…;
  • opportunities for people to earn money: how, where do people earn, HOW MUCH they earn per month, how long it takes;
  • opportunities for promotion and opportunities for cheating;
  • business opportunities, advertising companies;
  • summary, the main distinguishing features of this network from others, what is the uniqueness.

Social network In contact with was founded in 2006 by programmer Pavel Durov. Initially, the goal of the project was to provide an opportunity for students and graduates of universities to communicate in a single network, and it was possible to register on it only by special invitation and only under the real name and surname. Immediately after registration became possible for everyone, the social network began to gain momentum. By 2007, the audience of Vkontakte was already 3 million people, and the site itself was the second most popular in the Russian Internet.

During its existence, Vkontakte has undergone great changes and changed owners several times. Initially, together with Pavel Durov, the company's shares belonged to father and son Mikhail and Vyacheslav Mirilashvili, as well as programmer and entrepreneur Lev Lieu. In 2011, Mail .Ru Group acquired 39.99% of the shares of Vkontakte, and in 2014 became the sole owner, having bought out 100%.

Now Vkontakte continues to grow and develop, still overtaking the most popular Russian social networks Odnoklassniki and Moi Mir in terms of the number of users. There is an ongoing trend of chasing Facebook.

VKontakte audience

By 2017, the number of Vkontakte users reached 410 million. About 80 million people visit the site every day. The geography of users is quite extensive and covers such countries as Russia, Ukraine, Belarus, Kazakhstan and other CIS members. There are not many users from European countries, but they are. The same goes for the Americans.

Due to the large geographical spread of Vkontakte users, there is a function for choosing the interface language. The service currently works with 85 languages, including the languages ​​of almost all nationalities living in Russia.

Total: the VK audience is mostly youthful, Russian-speaking, the topics of the pages are in accordance with the interests of such an audience - music, entertainment, games ...

Opportunities Vkontakte

If initially Vkontakte offered its users only the functions of exchanging personal messages, searching for people, setting a profile, choosing a place of study and adding photos, now the possibilities have expanded significantly. Now, in addition to those listed, the social network offers features such as:

  • - creation and management of groups and public pages;
  • - using various applications and games;
  • - saving your favorite photos to a separate album on your page;
  • - forwarding private messages from one user to another;
  • - creating group chats;
  • - listening and adding music;
  • - viewing and adding videos.

How to make money on Vkontakte

  1. Groups and public pages. Which can be used in different ways. The easiest way to make money is to advertise in your community. But there is a condition here - the community must be promoted and have a lot of subscribers, otherwise no one simply wants to place their ads with you. Therefore, if you like this option, you should start promoting the group.
    Another way to make money through the community is to create an online store. If you manage to attract at least a small circle of customers, you can start making good money. The Vkontakte online store is a profitable business, since you do not have to pay for the content of the site, and the audience of the social network is huge, which increases the chances of getting a large number of customers.
    The third option for making money through groups is an affiliate program, that is, placing a link to a product or service in your community. If you use this link to go to the site and order a product, each time you will be charged a certain percentage of the proceeds.

With the help of Vkontakte communities, you can earn up to several tens of thousands of rubles

With the help of Vkontakte communities, you can earn up to several tens of thousands of rubles, depending on the specifics of the advertised product and the number of community subscribers.

  1. Working as a moderator or community admin. The creators of groups and public pages with a large audience are often looking for people who would be engaged in maintaining these very communities. If you are well versed in Vkontakte and have certain skills in working with text and photo editors, there is an opportunity to become a moderator or administrator of the community and make money. As a rule, everyone has different rates. If you wish and diligence, you can earn up to 15-20 thousand rubles a month.
  2. Working as a web designer. With design skills and good taste, community design development will be a source of income. Here, too, the condition for getting a job is promotion, but in this case, yourself. Usually, the work of a web designer for the Vkontakte group is estimated at 5-10 thousand rubles, depending on the complexity of the design.
  3. Application development. This is perhaps the most difficult way to make money on Vkontakte, because the development of an application that would be popular with users is only possible for experienced programmers. But, if, nevertheless, you succeeded, it is quite possible that your earnings will reach tens of thousands per month.

How to cheat friends and Vkontakte subscribers

Vkontakte users often have a need or just a desire to make a large number of friends. This is necessary, for example, for the same online trade or for advertising. You also always want to get as many likes as possible for your posts and photos, but not everyone is able to quickly recruit as many people as they want as friends, or a large number of likes. Here, special services for promotion come to the rescue, which later become an excellent promotion tool.

The most popular and inexpensive service today that allows you to wind up friends, reposts, subscribers to a group, likes, comments, gifts for a low fee or earn likes in the system itself, and then exchange them for any service.

You can also wind up likes, friends or subscribers on:

  • - promoted wrap-up harvester;
  • - very simple, for some reason like those working through a smartphone / tablet;
  • - service exchange, andHas slightly different interfaces for regular users and advertisers.

In addition to using special services, page promotion can be achieved for a fee by contacting people whose type of activity is assistance in promotion. The disadvantage of this method is its high cost.

In addition to services, there are programs that run from a computer:

  • - business harvester for VK. There is a free version. The author is a fan of his work.
  • - Sending advertisements, Vkontakte messages, conducting dialogues.
  • - promotion of Vkontakte groups and accounts.
  • - a parser for finding your target audience on Vkontakte.
  • - the best analogue of VkBot (vk bot), surpassing it in many ways. A lot of functions, support by a toll-free line 8-800.

You can try to promote the page yourself. Vkontakte is not so easy, but you can, for example, join groups where users add each other as friends. This is a kind of mutual PR.

Business Opportunities Vkontakte

As mentioned earlier, Vkontakte can be used for different purposes, including for making a profit, and the social network is suitable both for promoting a ready-made business and for starting it. In both cases, the Vkontakte communities will come to the rescue.

An existing business can be expanded and promoted by creating a public page where you can sell products or simply introduce a potential client to the assortment, if it comes to trade, or offer your services. A great addition to this would be ordering advertising in other large communities or on pages from users with a large number of friends and subscribers.

You can also do your little business within VKontakte by opening the same group, but you should definitely initially think about promoting it.

Due to the wide opportunities not only for communication, but also for a good pastime, and, if desired, making a profit, Vkontakte has remained popular among users for many years. It is in the thoughtful organization of the service that the secret of its long-term success lies.

Facebook

Facebook Is the very first and, by far, the most popular social network in the world, founded by Harvard student Mark Zuckerberg on February 4, 2004.
Initially, there was no question of any social network, because then they did not even know what it was. The fact is that in the school where Zuckerberg studied, there was a special book called The Photo Address Book, where the photographs and contacts of all students were stored, and which, due to the long name, the students themselves renamed to The Facebook. Upon entering Harvard, Zuckerberg discovered that there was no such reference at the university, which caused him bewilderment.

The future billionaire turned to the university management with a request to create something similar, but was refused. And then Zuckerberg decided to take matters into his own hands and founded Facebook, a site where Harvard students could communicate. Already in the first month, half of all students registered on Facebook, then students from other universities joined them. In 2005, Facebook ceased to be a social network only for students - now everyone could register here.

After the number of accounts on the social network exceeded 50 million, Mark Zuckerberg began to receive offers to sell it, but everyone was refused. Only Bill Gates managed to buy 1.6% of the project's shares, paying $ 260 million. After that, the billionaire registered on the social network, and then entered into an agreement with Zuckerberg, according to which Microsoft advertisements were placed on Facebook.

But let's not forget that, perhaps, most of the success is due to the attention in 2005 to the then start-up of venture entrepreneurs, billionaires Peter Thiel (PayPal, XSpace, Palantir) and his partner, who spotted the project among hundreds of others and invested heavily in it. ... According to Peter Thiel, they spent a year studying the market and related information on the topic of social networks, and at the time of the meeting with Zuckerberg they had already made a decision.

Facebook audience

By 2017, the number of Facebook accounts reached 1.71 billion. Of these, slightly more than a billion use the mobile version of the social network. Even considering that some users have multiple accounts, the number of people registered on Facebook is almost 25% of the world's population.

At the same time, accounts belong to people of various ages and social statuses, but it is here that most of the accounts of world movie and music stars, deputies and politicians are concentrated.

Due to the large geographical spread, the interface language can be done in almost any way.

the number of people registered on Facebook is almost 25% of the world's population.

Facebook features

Today Facebook is not only a site where you can exchange messages. The possibilities of the social network are wide. Here you can:

  • - create and participate in interest groups;
  • - look for acquaintances and add them as friends;
  • - play games;
  • - communicate live;
  • - communicate using audio messages;
  • - send photos, videos, music and documents to any user;
  • - upload photos and videos to your page.

How to do business and make money on Facebook

Since Facebook is the site with the largest crowd of people, it is clear that it has long been used not only for communication and entertainment. The social network, like nothing else, will help you make money and promote your own business.

The most popular options for making money on Facebook:

  1. Place links to affiliate programs on your page. You can find them yourself, but if you have a lot of people in your friends, some online sellers or those who want more realization for their product can offer similar things themselves for money.
  2. Place paid ads on your page.
  3. Become an Author on Facebook Posts Market(“Market of records”). Or Facebook Fanpages Market.

These methods will allow you to earn from 5 thousand rubles and more per month.

Options to make money on Facebook on your own business:

  1. Create a public site for the sale of any goods or services, that is, a kind of online store.
  2. Create a public place to advertise your business that operates outside the network.

Facebook in 2016/2017 brought a huge number of innovations and revolutionary tools for thin audience segmentation, providing users with marketing opportunities never before seen. The dynamics of change is amazing, improvements appear every week.

Ways to promote and cheat on Facebook

Page promotion on Facebook is possible both independently and with the help of third-party programs. To recruit a large number of friends, you need to either send as many applications as possible, or make your page so interesting that users can add to you themselves. The more friends you have, the more likes your photos will have.

If you don't want to waste time, but there is an opportunity to spend money, you can use special services to cheat friends and likes. There are quite a few of them now, and some of them offer their services at quite reasonable prices and with high efficiency.

These are, for example, those mentioned above, plus.

Summary

Facebook in the Russian-speaking segment is now ahead of VK in terms of audience growth, and even more ahead in terms of business opportunities and earnings. VK is already saturated with advertising, and FB is an unpaved field, plus a rapid increase in new members.

An important point is that the most solvent audience - people 30-45 years old, entrepreneurs, politicians, experts, IT specialists - “lives” on Facebook.

Since its inception, Facebook has been at the top of the list of social networks for a reason. It was he who became the beginning for all other similar projects and this is precisely his main difference from them. Well, and we wish our native VK not to lag behind, but to catch up and overtake a competitor.

Instagram

Now about Instagram, perhaps only those people who civilization never reached, that is, the aborigines, do not know about Instagram 🙂 But few people can assume that this project was created in just a few weeks by an American student Kevin Systrom. He was just delirious with the idea of ​​creating his own application that would "blow up" the Web, and even started working on the Burbn project, which combines some of the functions of social networks. At the same time, another programmer, Michael Krieger, was working on creating his application, and Kevin, being his acquaintance, invited Krieger to take up a joint business. They started work on Burbn, but soon realized that the project was doomed to fail.

The idea for Instagram came up unexpectedly to Kevin Simstrom. He realized that he needed a service that could transform even the most nondescript photographs and make them beautiful. On the same day, he created the first Instagram filter, and on others they worked again with Krieger.

The first version of Instagram appeared on the App Store on October 6, 2010, and immediately went massive downloads. Already in the first days, the number of downloads reached 25 thousand, and the creators realized that Instagram is accepted by users, which means that more people are needed to ensure its life. Thus, the Instagram team expanded to 5 people.

The fact that the project was bought by Facebook for a billion dollars in April 2012 proves how popular it was already at that time. Today Instagram is a service that allows you not only to upload photos and videos, but also to broadcast live, like in Periscope, run your business and make money.

Instagram audience

Not registered on Instagram, probably only the laziest. If we say that his audience is the whole world, this probably will not be an exaggeration. The application is now adapted for all existing operating systems and is popular in almost every country. The number of registered accounts by 2017 exceeded 500 million. For the convenience of users, Instagram offers the opportunity to use the service in several dozen languages.

Instagram features

During its existence, a lot has changed on Instagram. Today it offers its users such features as:

  • - download videos up to 60 seconds long;
  • - processing of photo and video filters;
  • - conducting live broadcasts;
  • - restricting access to your page;
  • - conducting personal correspondence.
  • How to run a business and make money on Instagram

    Due to its popularity and a large number of people on its expanses, Instagram has become a service that allows its users to make money. Options for making money in the service:

    1. Creation of a page for trading.
    2. Placing advertisements on your page.
    3. Placing links to products on your page, upon clicking on which and purchasing this product, the user receives a percentage of the sale.
    4. Promotion of your business, which is conducted outside of Instagram, by notifying its users. For this, a page of an organization is created, where complete information about it and its services is given.

    Promotion and promotion on Instagram

    Each Instagram user strives to ensure that he has as many followers as possible, or that his photos receive a lot of likes. If you follow a few simple tips, then this is quite possible:

    1. Fill in the profile with interesting information about yourself.
    2. Add photos and videos to your page more often.
    3. Choose an attractive avatar.
    4. Put hashtags under photos and videos.

    If you are doing business on Instagram, then the best ways for people to know about you are:

    1. Subscribe to as many people as possible.
    2. Like.
    3. Indicate information about yourself in the header.

    There are also paid ways to cheat and promote on Instagram. It:

    - the use of special programs and services that also provide cheat services for money.

    The first method is more suitable for business accounts, and the second - for regular users.

    When using promotion services for serious income, they do not use mass services, but specialize exclusively in promoting Instagram, fortunately, the prices are comparable:

    • - the service specializes in promoting on Instagram. It focuses on real work - live subscribers, promotion and not cheating and everything that brings results in hard cash, and not just beautiful numbers of likes and subscribers to satisfy our EGO.
    • - analogue of Instaplus, only almost half the price and more modern. Based on our statistics, services with such functionality keep prices so low at the stage of recruiting the initial mass of users and breaking away from competitors. Then they raise prices. So take advantage of the moment.
    • - a run-in and polished service for automated (with a minimum of manual labor) work with subscriptions, unsubscriptions, likes.

    Summary

    The uniqueness of Instagram is its versatility and constant updates to the system. The owners of the service are doing everything so that interest in it does not subside, and they do it very well.

    The service is developing very dynamically, it is seriously considered as a source of customer acquisition in many niches.

    classmates

    Odnoklassniki is the second most popular social network in Russia. It was founded back in 2006 by programmer Albert Popkov and designer Dmitry Utkin, and was not at all perceived by the creators as some kind of large project, but in a short time the social network gained great popularity. Having found investors and developed Odnoklassniki, the creators of the social network were able to make it so that in six months the number of registered accounts reached 4 million. Still, the owners' investments were not enough for the maintenance of the project, and in 2010 they decided to sell Odnoklassniki to Mail .Ru Group. By that time, over 45 million users were registered on the network.

    Auditorium "Odnoklassniki"

    By 2017, about 300 million accounts from more than 100 countries have already been registered on Odnoklassniki. The social network is viewed in 13 languages. Almost all the Russian-speaking population of Europe, America and Australia is registered on Odnoklassniki and visits the site regularly.

    Opportunities "Odnoklassniki"

    In addition to messaging, Odnoklassniki allows you to:

    • - create and communicate in groups;
    • - play games and spend time in exciting applications;
    • - give each other virtual gifts;
    • - listen to music;
    • - watch the video;
    • - add photos;
    • - restrict access to your page.

    How to do business and make money on Odnoklassniki

    Today Odnoklassniki is actively used to make money online. The opportunities for running your own business and earning money are quite extensive here. People who have their business offline, but want to attract more customers, can do it using the social network. To do this, you can:

    1. Create a group dedicated to your business where potential customers can learn about you and your services or products.
    2. Notify about your services or products on your page.
    3. Order advertising from popular groups.

    You can make money in Odnoklassniki:

    1. By becoming an administrator or moderator for a large group.
    2. By creating your own online store group.
    3. By placing advertisements in your group or on your page.
    4. By posting links to affiliate programs.

    Earnings are very different, depending on the specifics of the activity - from several thousand to several tens of thousands of rubles.

    Promotion and promotion in Odnoklassniki

    To promote your page or group on Odnoklassniki is necessary, first of all, for those who are engaged in online business and who need a large audience.

    You can easily recruit subscribers to a group or friends - just by inviting to the community or sending requests to friends. If they are interested in you, they will surely reciprocate, and in order to attract attention, you need to deal with your page or group, constantly updating and posting interesting content.

    Facebook audience is rather active people who are looking for something, achieve, fight, prove, change the world,

    the audience of Vkontakte is largely young people and adolescents, passionate about music, parties and the search for the meaning of life,

    Odnoklassniki audience - calm homebodies who love to flip through photo albums, kill hours with cards-toe-noughts, sappers, stroking a well-fed cat 🙂

    And there are many such people!

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