First you will see a presentation with graphs and tables, and below I will add additional statistics that I managed to get. I confess that to collect information together on all social. networks in specific country, pretty hard. Official sources are reluctant to share statistics, and statistical agencies use different methodologies for collecting information and calculations, so I did not interfere with the numbers regarding social. networks so as not to distort big picture. For this reason, several graphs in the presentation show similar information but I think they are still interesting. Watch and decide for yourself 🙂
By the way, if you need statistics around the world, then see this article:
Overview of the most popular social media networks in Russia
Here I will only present brief information. See the presentation below for all the details and numbers.
User survey data
- This year, as in the past, the first places in the ranking social networks in popularity among Russian users get Vkontakte and Odnoklassniki. These sites are still confidently leading in Russia, and, according to an audience survey, 39% and 32% of respondents said they have accounts in these social networks. networks and use them. A little off topic, but I would like to add that the average user already has as many as 7 social accounts. networks!
- As for the giant of the world social community facebook, then it still remains in third place (24%), although it has increased in growth rates compared to previous years.
- In fourth place we have Skype. This, of course, is not a social network, but due to the unprecedented popularity of messaging services around the world, such sites and applications are now included in official statistics, as they are more and more drawing the attention of users to themselves.
- Gradually dying social net Google Plus still remains on the list and takes an honorable fifth place among the Russians. If we talk about global statistics, then Google + does not participate in the rankings at all due to low popularity.
- 6 and 7 lines in the social chart. networks got whatsapp and viber, accounts in which 15% of the surveyed users have. Viber is still quite popular among Russian-speaking users, but at the global level it has lost a lot whatsapp, whose monthly audience already counts .
- Next we have Instagram, which is ranked 8th in the list and is now ahead of Twitter. Interestingly, Instagram and Twitter compete very zealously for a global audience. Although Twitter does not want to admit it yet, Instagram managed to shift it one position, both in the world and in Russia.
- Closes our top ten Another brainchild of Facebook -. Like it or not, messengers continue to win the hearts of users who are already tired of the informative assault on social networks. networks and try to communicate with friends in a more private setting. This year there are three messengers on the list. It will be very interesting to see how the situation will change in this 2016?! Will new players appear on the list? Wait and see! =)
Age of social media users networks
This year we don't have data for Odnoklassniki and Instagram, so only VK, Facebook, My World and LiveJournal are considered in the first graph. Based on these data, Vkontakte so far boasts the youngest audience. This social network most of the users are under 24 years old. Although, if we look at the statistics in detail, Brand Analytics in its study did not calculate the audience of 12-17 years old for Facebook and LiveJournal. For this reason, I added an additional graph with a breakdown of the Facebook audience, where you can see that there is still a young audience there (see slide number 10), and the 20-29 age category is the largest (among Facebook users).
The most adult social the network turned out to be Moy Mir, whose indicators are the highest for users 45+, in comparison with other social networks. networks.
Gender of social media users networks
I want to note right away that the gender of users is not the most accurate statistics, since the amount of accurate data varies for different social networks. networks.
This year, as in the past, women are a little more active on social media. networks than men. In terms of the number of women, Instagram and Moi Mir are still leading us - 75.7% and 60.3%, respectively. Interestingly, compared to last year, the female audience of Instagram has grown by a few percent. Apparently, our men will not fall in love with Instagram yet 🙂 Judging by the numbers, LiveJournal and Twitter are the most “male” social networks in Russia, where the male audience exceeds 50%: 56.4% and 50.6%, respectively.
In contact with
Classmates
According to the statistics service LiveInternet for April 2016, the daily audience of the Odnoklassniki website is 46.9 million visitors (according to official OK data), and per month OK visit about 73 million users. Note that this is a general audience, and it is difficult to say how many Russians fall into this figure, because social media. the network is also popular in other CIS countries.
Also, according to the press service, as of December 2015, the monthly mobile audience of the social. network is 64% of total number active users. According to comScore statistics as of November 2015, the average user spends 41 minutes per day on the site.
I'll throw in some more interesting data: Odnoklassniki is the second site in RuNet in terms of video views (according to comScore), on which about 300 million videos are viewed per day!
My world
According to a study for April 2016, conducted by the TNS agency (takes into account the entire population of Russia aged 12-64 years), the audience of the social network Moi Mir has 16.1 million people per month.
Well, guys, that's all I wanted to tell you about the situation with social networks in Russia.
I wish you successful progress!
This rating of the most popular social networks in Russia is based on monthly traffic statistics - the number unique users who visited a particular site in a month. The data are presented for winter season 2015-2016
In contact with
The most popular social network not only in Russia, but also in the CIS has become the multifunctional social network VKontakte, which is constantly developing. The site was created by Pavel Durov in October 2006, with registration available only to students of Russian universities, and a month later access was open to everyone.
As in the beginning of its existence, the audience of VKontakte is still the youngest among Russian social networks - the majority are users from 18 to 25 years old, with a female predominance. The monthly audience of the site is more than 46 million users. Although the Russian-speaking audience prevails, foreigners also register on the site for communication - the site's interface supports about 80 different languages.
Classmates
Another social network that appeared in 2006. Created by Albert Popkov. It was conceived as a site where people can search for their former classmates and old friends, and today it ranks as the second most popular social network in Russia.
The most active age category of Odnoklassniki is users from 25 to 34 years old. In addition, compared to other social networks, it is among the users of Odnoklassniki that you can meet the most people aged 55 and over. More than 31 million people visit the site every month.
The monthly audience of the world-famous social network Facebook is about one and a half billion users. However, in Russia, foreign social networks are slightly less in demand, so this resource ranks only third in popularity among Russian users, with almost 22 million people per month.
Facebook was created in 2004. One of its founders and the current head of the company is a programmer, businessman and billionaire Mark Zuckerberg. It was Facebook that became the prototype for the VKontakte website.
My world
At first, the site "My World" collected all the content of the Mail.Ru portal - photos, videos, answers, music and games. It was meant to be a platform for finding acquaintances, friends and classmates. And finally, this resource turned into a full-fledged social network in 2015.
"My World" is in fourth place among Russian users. The number of people visiting the site per month is just over 16 million. Among other social networks of Runet, it is in “My World” that the age category 45-54 is most covered.
LiveJournal
Right next to Moi Mir is the LiveJournal site, or LiveJournal, with a monthly audience of 15 million people. Compared to other social networks, users aged 35 to 44 are most often registered here.
The site was created in 1999 by American Brad Fitzpatrick. Initially, this resource served as a platform for creating personal blogs, but it also has functionality that turns it into a social network: adding friends, the ability to correspond, commenting, collective blogging, etc.
Popular social Instagram network gathers in Russia an audience of 12 million people, dominated by a female audience from 18 to 35 years old. Not only ordinary users are interested in this resource, but also celebrities, as well as entrepreneurs who have discovered that Instagram can serve as an excellent platform for promoting a business.
Instagram was originally created as a smartphone app. Web version of the social network this moment allows you to view photos, comment and like, subscribe to other people's profiles, edit profiles and search for photos by hashtags and geotags.
This resource gives each user the opportunity to maintain their personal microblog with posts not exceeding 140 printed characters with spaces. Twitter is one of the most popular social networks in the world, but in Russia and other CIS countries its demand is not so high - 7 million monthly audience, mostly young people under 25 years old, with a preponderance towards men.
Interestingly, in the world, the overall popularity of Twitter exceeds the popularity of Instagram (310 million monthly audience versus a hundred), while among Russian users the opposite is true.
And you can watch a video about the TOP-10 popular social networks around the world below:
Communication in social networks has long become commonplace for modern users Internet networks. In the open spaces global web people solve many issues, share their experiences, demonstrate joyful moments, follow the events taking place in the lives of relatives and friends. Such a demand for social networks has not gone unnoticed by developers. software products. No wonder, because everyone wants to promote their product, get a decent profit and universal recognition.
We present the rating of the most popular social networks that have a large audience of users in the world for 2017. In the ranking, I refer mainly to the statistics of gs.statcounter.com, which tracks sites such as: Google+, LinkedIn, Facebook, StumbleUpon, YouTube, Twitter, reddit, Digg, MySpace, NowPublic, iWiW, orkut, Fark, Delicious, VKontakte, Hi5 Yahoo! Buzz, Vimeo, Mixx, FriendFeed, Hyves, Bebo, Tuenti, Kaboodle, Odnoklassniki. To learn more about their methodology go to.
Since some sites (for example, Odnoklassniki), taking into account their methodology, do not fall into the charts, the article will also use statistics for Runet gs.seo-auditor.com.ru. Attention! Their statistics vary greatly. This is due to different methodology. The former measure social media usage based on page views (rather than unique visitors).
The second chart shows the numbers as of June 2017:
We see that the Vkontakte indicator has dipped a lot. Interestingly, according to these statistics, Twitter took its place. How the statistics changed during the year, see.
- Ukrainians.co
- Nimses.com
- WEUA.info
TOP popular social platforms in Russia
As of June 2017:
According to gs.seo-auditor.com.ru, whose methodology is different, the popularity figures in percentage terms:
The most popular social networks in Belarus
There are also two leaders in Belarus: Vkontakte and Facebook.
Moreover, at the end of the year, VK lost to FB and they switched places.
Statistics of the popularity of social networks in Kazakhstan
Most of the time spent by Kazakhstani users is on Facebook:
And Vkontakte here also lost a little position at the end of the year:
Kazakh Internet users are consistently loyal to Youtube video aggregator.
Figures and trends in the world
The irreplaceable world leader in statistics gs.statcounter.com is Facebook again:
Pinterst is in second place and has been actively gaining popularity, primarily due to its new opportunity.
Twitter is positively stable as always. Although his news feed is now much more attractive.
According to the table with the number of network users worldwide per month is:
| social networks | Monthly Visitors |
|---|---|
| 2,000,000,000 | |
| YouTube | 1,000,000,000 |
| 700,000,000 | |
| 313,000,000 | |
| 250,000,000 | |
| Vine (In January 2017, The Vine became the Vine Camera) | 200,000,000 |
| 150,000,000 | |
| Ask.fm | 160,000,000 |
| Tumblr | 115,000,000 |
| Flickr | 112,000,000 |
| Google Plus | 111,000,000 |
| 106,000,000 | |
| VK | 90,000,000 |
| ClassMates | 57,000,000 |
| Meet up | 30,300,000 |
As you can see, the leaders have a big lead.
Nearly 2 billion visitors per month.
The social network, founded by young businessman Mark Zuckerberg, is confidently leading among similar services. Every month, about two billion people from different parts of the world use this resource for various purposes. Such a demand among the population of the planet obliges Facebook to adapt to each user. Therefore, today there are more than 60 language versions of this web resource so that people from different countries have the opportunity to communicate with each other. Despite all the ups and downs and financial crises, Facebook is developing successfully, attracting an increasing number of subscribers. And the founder of the Internet network, taking advantage of the growing popularity of his offspring, does not get tired of donating the received cash to charity, thereby winning the love of Internet users even more.
(more than 300 million visits per month)
Interest in Twitter is due to ease of use this service, as well as the speed of displaying messages. There is nothing easier than registering on a social network page and immediately getting into the thick of things, finding out last news, share your opinion with other people, etc. Twitter was founded two years later than Facebook, but it is already breathing confidently in the back of the recognized leader. This social network is popular in many countries of the world, not only in the expanses of the post-Soviet states, but also far beyond their borders.
(more than 100 million users per month)
This web-based system is especially in demand among businessmen. Such love of entrepreneurs from all over the world is explained quite simply: using this Internet resource, you can successfully promote your business, make useful contacts, look for employees in different corners the globe, as well as receive orders from companions living far from them. Here you can easily place your resume or job posting, find companies whose job profile matches your interests, and much more.
(approximately 150,000,000 monthly)
In this ranking of world leaders, Pinterest occupies a worthy position. Although, in terms of the number of Pinterest users at 7 positions in the table, it is quickly gaining popularity. And most likely, residents of Ukraine, Russia, Belarus, Kazakhstan and other CIS countries will soon include this social network in the leading list, since it has sufficient potential.
700,000,000 visitors visit Instagram every month.
The Instagram resource gained popularity thanks to the thoughtful management of Facebook owners. It was they who bought the rights to this social network and made it a favorite.
In addition to those already mentioned, Special attention want to give to others social services, which are included in some lists of the most popular social networks. It's about about the Youtube web resource (one billion registered users), which ranks second. In addition, it is worth mentioning VKontakte and Odnoklassniki, one of the most favorite communication platforms used by residents of the CIS countries. Now Ukraine is not included in their list, since the mentioned social networks are blocked by providers on the territory of the state, such a decree was signed by the President of the country.
It is also worth mentioning Viber, WhatsApps, Telegram and other social resources that are present in various ratings.
A large selection of all kinds of social networks makes their owners constantly develop, and users only benefit from such rivalry. The main thing is that competition should be fair and healthy, using only open (and legal) methods of fighting for a place in the sun. And consumers will decide for themselves which social network to give preference to.
Social networks - The best way keep in touch with your friends and / or relatives, look for new acquaintances, exchange music, films, photos. It's the end of 2016 and now there are several hundred platforms intended to be built. social relations in the Internet. In this article, we will analyze some of the most popular in the world.
5 Tumblrs
The number of users of the Tumblr microblog reaches two hundred and twenty million. This social network is very popular due to its simple interface, the absence of restrictions on the content of posts and the ability to publish any images or videos. Registration is not required to view entries, but is required in case of publication. In many media, Tumblr is referred to as " in the simplest way keep a blog."
4 Vkontakte
The most popular social network in the territory former countries Soviet Union, fourth in the world, according to SimilarWeb. In conversations, it is most often referred to as VK. According to Wikipedia, there are about three hundred and eighty million accounts. Registration is free. A social network of a general nature, with the ability to search for friends, read various publics, listen to music, watch videos, etc.
3 Twitter
The microblogging network, but, unlike Tumblr, has limitations (it is possible to write posts only one hundred and forty characters long). Around the world, about five hundred million people use Twitter. Registration is required to use. According to company statistics marketing research Pear Analytics, forty-one percent of "tweets" (the title of posts on the web) are small talk, thirty-eight percent are conversations, nine percent are retweets (repeated messages), only four percent are news, and the rest is self-promotion and spam.
2 Google+
In second place in terms of the number of users - five hundred and forty million accounts. Registration is required. In the announcement of the emergence of the network Google assured that the emphasis will be on users, privacy and live communication. The work of the social network is based on the so-called "circles", thanks to which a person regulates his communication. The user creates his own "circle" (for example, "Relatives") and adds there all the people that fit this category. There are similar details with blogs.
1 Facebook
According to all existing companies specializing in Internet marketing, Facebook is the most popular network in the world. The number of users reaches one billion and seven hundred million. This social network allows you to create your profile with a photo and a detailed profile. There are many ways to communicate with each other on Facebook, including chat, a virtual wink, and a wall where you can leave messages for other users.
It's hard to imagine life modern man without virtual communication. Proof of this are the numerous social networks in which more than 60% of all Russians are registered. Communication with friends, business negotiations, watching movies and much more is now available on one site. In this article, you will learn about the most popular social networks in Runet and how to create your own account on them.
What is a social network?
A site where you can create a personalized page is called a social network. The first online communication resource was created in 1995 in America under the name Classmates. He became the prototype of the future Russian-language site Odnoklassniki.
The real boom in social networks began in 2003, when the most popular services- Facebook and MySpace. This phenomenon came to Russia a few years later under the banner of the well-known site "VKontakte". Since then, the number of users who have created own accounts, only grows, more and more crowding out real communication.
Free social networks have helped bring human communication to new level supported by high technology. After all, ten years ago no one could have thought that the Internet would replace real meetings and phone calls.
However, everything is not as rosy as it might seem at first glance. By registering on social networks, most people run away from the real world. After all, in virtual reality you can put on a mask, try on a new role for yourself and be bolder. Unfortunately, not everyone can afford it Everyday life. Within a few years after the advent of social networks, numerous cases of psychosomatic disorders were recorded among users.
In addition, the danger of communication on the Internet lies in the dissemination of personal and contact data. After all, anyone can find all the information about another person and use it in their selfish purposes. Therefore, before registering on the network and posting data about yourself, you should think about whether this is really necessary.
The most popular Runet network is VKontakte.
The most popular social network on the Russian Internet was founded in 2006 by web developer Pavel Durov. However, for the first year, registration on the site was available only to students of the St Petersburg University University after confirmation of the real data. But after being identified on the network, it became available to everyone. Every year, VKontakte is only becoming more popular, and today the number of daily visitors has exceeded 70 million.
To become a member of the largest portal in Europe, you need internet access and a mobile phone. Registration is carried out on the official website "VKontakte". The social network offers to fill out a small questionnaire, which indicates personal and contact information, after which you need to confirm your actions one-time code from an SMS message. Earlier registration was available without entering the number mobile phone, but with the advent of a huge number of fake pages, some restrictions were introduced by the VKontakte administration.
The social network opens up to its members huge opportunities. Immediately after registration, you can fill out your profile, post photos and start searching for acquaintances, friends, relatives and work colleagues. Thanks to the site, you can always be in touch with loved ones, listen to music, watch movies and just have a good time.
At the moment, VKontakte offers its members not only new developments among popular apps but also the domestic currency. It optimizes performance numerous online stores and help develop an economic culture within the project.
Mail.ru, or "My World"
This social network was created on the basis of the Mail.ru search engine in 2007. At the moment, the resource is one of the three most popular sites for communication in the Russian-speaking segment. In 2014, the lists of Mail.ru social networks were replenished by the VKontakte resource, whose shares were sold by Pavel Durov.
The advantage of the portal "Mile.ru", the social network of which is available for registration to everyone, is a set of convenient features. For example, a global search engine, a Q&A service, weather, news, browser apps, and more. All this makes staying on the project as convenient as possible for work and entertainment. But the first place among all portal services is occupied by "My World".
The social network offers not only to communicate with friends, but also to find new acquaintances in communities, keep abreast of world events and listen to your favorite music. Statistics show that more than 30 million users visit the site daily. The lists of social networks are rightfully headed by Mail.ru. After all, it was she who managed to collect maximum amount users on the same resource.
Odnoklassniki.ru - social network for finding old friends
The social network "Odnoklassniki" also owes its appearance to the company Mail.ru, which created it on the prototype of the American site of the same name Classmates. The project was launched in March 2006 and has been successfully operating to this day.
The VKontakte and My World resources are very similar to the Odnoklassniki.ru website. The social network also allows you to chat with friends, share photos and read news feeds. In addition, the site has many applications with games that will help brighten up your leisure time and take a break from everyday worries.
However, the main difference is the contingent of "OK" users. The social network is aimed at finding old friends and acquaintances. Accordingly, finding a colleague in the army or a former colleague on the site will not be difficult. Statistics show that young people aged 14 to 30 prefer to use VKontakte, while the older generation spends time on the Odnoklassniki website. The network was originally created to search for those with whom a person once sat at the same desk a long time ago or skipped classes. Apparently, this is why the unspoken rule of age separation has formed on the Internet. And if you cannot find any person on VKontakte, then use the search on the Odnoklassniki website. The network has handy filter, which allows you to indicate your age, place of residence and work, hobbies, and much more.
Entertainment resource "Photo Country"
The entertainment social network "Photo Country" is more like a dating site than a portal for finding friends and relatives. The project has about 50 million users, among which the vast majority are residents of the CIS countries.
Many note that the design of the American Facebook resource became the basis for creating the interface of the site "Photo Country". The social network is really similar to its Western counterpart, although it is not so popular among Runet users.
Most of the features on the site are paid. For example, in order to maintain your profile on the service, you need to constantly send paid SMS messages, otherwise the rating will drop rapidly. The system also offers to have your own pets and install various applications for communication and entertainment.
It should be noted that the resources of "VKontakte" or "Odnoklassniki" are absolutely free, unlike the site "Photo Country". The social network has not gained much popularity among Internet users. According to most, it is nothing more than another pumping out of money.
Blogging platform from "Yandex"
Social media listings generally do not include blogs. Although it was the blog that was originally created for networking and information exchange. The Ya.ru service is a product of the largest search engine Yandex, which occupies a leading position in the Runet.
Anyone can start their own online diary, access to which will be available only to users of the system. Thus, only registered friends can read the author's posts and leave comments.
A blog-based social network has its advantages, as personal page more like a full site. In addition, some blogging platforms allow users to subsequently buy domains with their content. This is especially true for bloggers with thousands of followers.
Registration on "Ya.ru" is free. After a simple identification procedure in the system, all the functions from Yandex, including the electronic mail service, become available to the user.
Share your opinion on "Otzovik"
This project is a major social network for consumers. We all buy certain goods every day, but we don’t even think that our opinion can help someone. The founders of the "Otzovik" project offer this opportunity to everyone. In addition, the opinion of each user is paid. Such unique system made the site very popular among housewives and young mothers who seek not only to communicate, but also to earn money on the Internet.
Registration on Otzovik is free. Just enter the address mailbox and number WebMoney wallet. The highest paid reviews are from large quantity photographs and large text.
On the site, you can also invite friends and chat with friends, upload personal photos and learn a lot about goods, services, new movies and music. For activity, the system charges an additional coefficient, which subsequently affects the amount of payments. Average active participants can earn up to 5 thousand rubles a month, of which more than half of the amount will be passive income from viewing reviews by other members. To date, no social network pays its members for communication on the site, so Otzovik is rightfully considered a unique resource.
Free social network "Privet.ru"
Not the most popular site for communication on the Runet, which is confirmed by official lists social networks. However, those users who are registered on "Privet.ru" consider the resource very convenient and functional. Lots of extensions, customization personal account, a lot of music and communities for communication - there is everything that a real social network should have.
"My Page", which is the main section of the site, has various templates that allow you to change the interface. There is currently no such function on any other resource for communication. For example, to change the VKonakte interface, you need to install a special browser plugin. And even after installation, the changes will be visible only to the user himself, while on "Privet.ru" the design of the page can be seen by all friends. The social network also allows you to share your news with the world, upload photos and exchange comments.
Unfortunately, due to the unpopularity of the site, not many people register on it and the chance to find a friend or former classmate very low. If the developers of the project are engaged in its promotion and popularization among Russian-speaking users, then "Privet.ru" has every chance of becoming a visited social network in the CIS countries. It is possible that in the future the project will be able to compete with such social networks as "VKontakte" or "My World".
Blog LiveJournal
The LiveJournal blogging platform, or, as it is commonly called, "LJ" ("Live Journal"), appeared back in 1999. At that time, no one knew about social networks, and people expressed themselves online through personal blogs. At the moment, bloggers not only share their ideas with the world, but also make good money on it by placing contextual advertising, referral links and affiliate program offers on their page.
On the site "LJ" you can publish own records, create communities, share useful information and read articles by other users. At the same time, registration on "LiveJouranl" is absolutely free. When requesting popular phrases, almost all search engines Runet issue articles with "Learn" on the first pages of the search. It should be noted that conventional social networks are not so adapted to key queries, and finding any information in them is much more difficult.
However, the rating of the site dropped significantly after 2011, when the administration of the resource began to block users for biased reasons. For several years, the accounts of well-known journalists, politicians and social figures were closed. The high requirements for content censorship on LiveJournal have caused users to switch to other resources where the control of posted material is not so strict. For example, "My World" is a social network in which everyone can express their point of view on a particular issue. In most cases, the site administration will not ban him for this.
Foreign social networks
The lists of social networks on the Runet are also supplemented by foreign resources on which great amount Russians. The most popular of them is Facebook. It was this site that was taken as the basis of the current VKontakte. Facebook is an international social network that connects users from all over the world. Registration in the system is free, however, activation of a phone number and confirmation of passport data is required.
The MySpace site does not have a Russian interface, as, for example, "Mile.ru". The social network is aimed exclusively at the English-speaking segment of users. Therefore, among the Russian-speaking population, Twitter and Instagram are more popular. These resources allow you to post your photos and short posts online, which only friends can see. The social network Instagram, for example, has gained immense popularity thanks to filters that allow you to transform any image into colorful pictures. Registration on both sites is absolutely free and no user identification is required, as on "OK".
The social network opens up many opportunities for Internet users. Now you can contact anyone via the Internet, and you don’t even need to know his phone number. Thanks to social networks, users open online stores and conduct own business, find distant relatives and forgotten friends, get acquainted and even start families. However, despite all the convenience high technology, do not forget about real communication, which cannot be replaced by any computer program.
