Yandex started in the late 1980s. And today it is one of the most popular among search services. The main feature of the named search engine is that it searches for keywords without taking into account the number of parts of speech and prepositions used in them. Gives sites on demand, based only on keywords. For users, this feature is very convenient, but the analysis of requests in Yandex becomes more problematic.
In addition to the currently popular Google and the named search engine, Rambler is also used. It is more accurate in terms of search queries, but less popular.
What is "Yandex Wordstat"?
This special service was created by Yandex for webmasters and optimizers. This system helps to create the semantic core of the site and choose the right keywords for each new article that you publish on your site. And this significantly increases the number of visits.
In addition, Wordstat helps to assess the competitiveness of your online resource.
By registering in the mentioned system, you will be able to find the most popular queries by selecting keywords.
The system provides information about requests within a month. By entering the word and phrase you need in the thematic field, you can filter the results by region.
During the selection of queries, you can use special operators that facilitate the search.
Most wanted
In 2012, a list was created of the top five topics that people most often search for on the Internet. Ryan Dube, an SEO with a decade of experience, helped compile this list.
These results cover the entire world population. Let's take a look at them:
- So, in the first place were the requests of children and adolescents. Here are questions why parents forbid something, and how to kiss a girl for the first time. Many topics that children and teenagers are embarrassed to discuss with adults. However, this is quite a healthy interest, and you should not be afraid of it, experts say. Although kids should think about how to clear requests in Yandex before parents find out what questions are swarming in the heads of their children.
- The next topic raises doubts about the mental health of most people. These are scenes of rape and torture. As they say, no comment.
- In third place is the question "How?" with many variations. How to build, plant, cook?
- In fourth place are purely female questions: how to seduce a man, lose weight, remain attractive and desirable?
- And of course, many people read articles on the topic of certain diseases. Many of us prefer a quality doctor's consultation text. Symptoms that seem to us to be a manifestation of a non-serious disease, we usually look for on the Internet.
These query statistics in Yandex help you decide on the choice of content if you are looking for a topic to create and develop your own project. It is worth focusing on it when choosing a topic for a new blog.
The most frequent request in "Yandex"
Probably, many Internet users once wondered: what queries are entered into search engines? People work with sites of various subjects, develop online stores and companies, and, as a rule, their search activity is based on this. The special Yandex system helps to track which issues most often concern users. So, what is the most frequent request in Yandex?
A large number of users decides working moments. The rest are mainly concerned with urgent matters that are related to personal petty needs - to eat, play, watch and, of course, talk. Below are the results obtained within one month.
world online
Nowadays, people do almost everything on the Internet - work, study, shop. Fortunately, their percentage is not so great that the streets of cities are empty. But at the same time, the most popular query in Yandex contains the word "site". This includes mainly website promotion (as many as 146,000,000 requests per month!). Some are looking for specialists to promote their own sites, while others are trying to master this skill on their own. After all, a well-developed site brings a good income.
This is especially true for online stores. And they are next on the list. Users actively make purchases via the Internet, ranging from underwear to large appliances. The number of online stores is growing steadily. Many create their own and work only through the Internet, others increase the number of sales by creating a catalog.
Ad sites are no less in demand. Among them, the leader is OLX, formerly called "Slando".
Facebook and VKontakte
Facebook is also one of the most frequent queries in Yandex. It is one of the ten most popular social networks in the world. He was accompanied by YouTube, VKontakte, Twitter, Weibo and others. The number of users is about 1.4 billion. At the same time, 160 million are citizens of the USA, Brazil, Turkey, Great Britain, and Mexico.
With the decline in the popularity of VKontakte, which Russian-speaking users used to like much more, the demand for Facebook has increased significantly. But at the same time, VKontakte is trying not to give up its positions. This is the only Russian site that took 8th place in the top ten most popular social networks in the world. More than 228 million users from many Russian-speaking countries are registered here. Despite the ban on VKontakte in Ukraine, many Ukrainians continue to actively visit this site. Therefore, one of the most frequent queries in Yandex looks like "my page" VKontakte "".
And since our population loves to communicate with foreigners (including through special dating sites), the next most frequent request is "translator". By the way, many foreign students are registered on the VKontakte network who communicate with Russian-speaking friends. Both interlocutors in this case are forced to use an interpreter.
Cause time - fun hour
The most interesting thing is that the number of requests with the word "game" totals 75,984,283 times a month. Most of the requests relate to the popular game "Tanks", which is especially fond of men, and to children's online games for boys and girls. They allow you to keep the child busy during household chores.
Slightly less than games, they look for movies to download or watch online. It is noteworthy that when you enter the word "love" into the search engine, it immediately gives out films in the genre of drama or melodrama. Mostly Turkish.
What do people prefer to watch? A greater number of requests in Yandex indicates that they most often watch shows (like "Kitchen" and "The Bachelor"), as well as American films. Most often they belong to the fantasy genre. Series are no less in demand - both Russian and Ukrainian, as well as American.
Urgent problems
The following requests in "Yandex", according to statistics, relate to news, calculation of the amount on the calculator, weather forecast for tomorrow. The weather forecast, by the way, is often correct.
And of course, the horoscope. "Yandex" provides a huge number of sites with horoscopes for today, tomorrow and for a month. Not far from the horoscopes, according to the frequency of requests, there is also a dream book.
Books
Fortunately, not only films are downloaded, but also literature. And not only swing. It is often read online. I am glad that reading literature is still a popular activity for young people. Currently, you can read books online on several sites for free - Litmir, Loveread, Knizhnik, etc.
It is noteworthy that in the top three most popular genres of literature, women's love stories are in the lead. These include historical, modern and even fantasy. The number of love-fiction novels is growing every day.
The Russian detective is also very popular. If foreign ones are rarely read in our country, then Russian detectives, including female ones (many of them have a fair amount of humor), are searched in Yandex very often. They are read online, downloaded, bought in online stores.
"Why"
The question "why" is one of the most popular queries in Yandex and Google. Most are interested in why this or that organ hurts. A huge number of requests in "Yandex" while focused on headaches, back pain and swelling of the legs.
A little less people are not interested in health, but in relationships with the opposite sex - "why is he ..." or "why is she ...". And here the variations of questions differ - these can be betrayals, difficulties in mutual understanding and unpleasant situations in which the partner showed himself from the worst side. The history of requests in Yandex shows that such issues are usually discussed on the forums.
In addition, the following questions are often driven into the search engine:
- "Why am I stupid?"
- "Why can't I lose weight?"
- "Why am I an idiot?"
Usually discussion of such problems takes place on the forums.
Finally
The search history in Yandex is incredibly voluminous, and it is incredibly difficult to cover all popular topics. But we tried to describe the most popular queries that are of interest to the Russian-speaking population in the Internet space. We hope the information was useful to you.
We will talk about one interesting Yandex service that will help us find out what they are looking for Internet users and how it can be used for your own purposes. Any webmaster is probably aware that Yandex has quite a few services that are designed to help us. Today we will talk about just such a service. How will he help us? It all depends on the goals you are pursuing.
As you might have guessed from this subtitle, we are talking about a service called Yandex live broadcast. And his name is not just that. Since this service really provides an opportunity to find out what they are looking for right now in the Yandex search engine online. The theme is really cool. Not only can you see what users enter in the search box, but you can also use the data for your own purposes, for example, to identify a query that is gaining popularity. That is, for example, we have some kind of topic for writing an article and what do we do? We go to Yandex.wordstat and select keys for our topic, if you don’t know how this is done, be sure to read the article about the site. There I explained in detail what was happening.
But back to our topic. How can this service help? Usually we select the necessary requests based on the frequency and discarding everything superfluous, that is, requests that are zero or not cost-effective. But, if you use Yandex live broadcast, then you can really shoot. Of course, this will take a very long time or a parser to identify such interesting queries. It works like this: for example, we went to Yandex.wordstat, picked up popular words by frequency and left. And not popular words remained. But we know that wordstat gives out information with a lag and therefore a popular request may look like an unpopular one. And someone via live broadcast revealed the request which is rapidly gaining popularity, and according to the wordstat it is zero, which we rejected and others too. And a cunning user, using the information received, is sure that this request will bring him a lot of traffic, and even without competition, since the rest do not promote this request.
So, with the help of the Yandex analytical service, you can increase the traffic of your Internet resource, for this you just need to find out what users are looking for and use the information received.
Moreover, we can see in which part of the planet the key phrase is being typed, zoom in or pause. And this service is located.
And I would like to add that not so long ago this service showed the last 20 requests and had to constantly refresh the page. And it turned out not quite something and live broadcast. But now, everything is much more convenient and easier. And keeping track of what users ask can be quite fun, sometimes you will see this ...
Moreover, with the help of the Yandex analytical center, we can find out the most popular queries for the past year, broken down by category, city, and other criteria. You can also see the topics of the year, etc. That is, by collecting all the necessary information and analyzing it, we can find a lot of useful things for ourselves and our site.
Popular Yandex queries broken down into different criteria and presented as graphs with percentages as well as brief descriptions. In general, do not pass by.
This is what it looks like, the top topics of 2012 from Yandex.
With the help of this analytical center, you can learn a lot about users, about the queries they type, and about the Yandex search engine itself. Personally, I'm going to dig a little deeper into analytics and I advise you.
And that's all for me. I told you about what, in my opinion, may be of interest to the owner of the site. That is, about live broadcast and popular Yandex queries.
Good luck to you friends. See you again.
How to calculate the enemy by IP or find out the address of the girl you like? We talk about services, search operators and interesting tricks.
Here's what you can do:
1. Find the latest posts of a person in all social networks at once
5. Find out what people around you are posting on Twitter
Using the "near:" operator, you can find out what the residents of a particular city are writing about now:
Or at a point with a specific latitude and longitude:
Geographic coordinates can be determined from this map or looked up in the exif data of photographs.
6. Find out who is in the photo
We cut out the part of the photo where the person has a head and upload it to the Google image search page. We are surprised at the result.
7. Find out what a person posted on Twitter on a specific day
Sometimes it's interesting to know what a famous person tweeted before a certain date. For example, what did Tim Cook post on his account before October 17, 2015?
For such complex tasks, Twitter has advanced search operators. They must be typed on the main page of the social network in the form in the upper right corner:
If you combine the above "until" with the "since" operator, then you can make a selection of tweets for a certain period of time. For example, you can find out what Tim Cook wrote during the Christmas week:
8. Find out if a person is wanted
If your new acquaintance is suspicious, then you should look for him in the database of the Ministry of Internal Affairs of your region.
9. Find out if he has debts
14. Find out in which region he bought a SIM card
You can determine the region and operator for subscribers on the website gsm-inform.ru.
15. Find out, find out a person's apartment number by home phone number
The last life hack makes a lasting impression on women:
A) Escort the new girl to the entrance. Casually ask her home phone number;
B) In the meantime, go to the Sberbank mobile application and go to the section for paying for MGTS services;
C) Enter the phone number and find out the apartment number;
D) Before you say goodbye, tell about a second cousin who participated in the "Battle of Psychics" and offer to guess her apartment number;
D) Call the desired number;
Every year, in December, Yandex and Google compile topics and ratings of the year. But these are not the most popular queries, which reflect the choice of users for the whole year.
The Yandex blog says that “Themes of the year” is not what was asked a lot in general, but what caused the greatest surge of interest. In the lists of events, people and phenomena that have become signs of the outgoing year, for a number of years there will always be top news, new phenomena, championships, regular seasons of popular TV shows, etc.
This is clearly shown in the Google video - Year in Search 2018
"Events of the Year":
- Soccer World Cup
- Olympics
- Kemerovo
- Khabib vs McGregor fight
- Russian presidential elections
- Kerch
- Ice Hockey World Championship
- An-148
- Prince Harry's wedding
- Eclipse July 27
"People":
- Khabib Nurmagomedov
- Meghan Markle
- Nastya Rybka
- Pavel Grudinin
- President of Croatia
- Alexander Kokorin
- Alina Zagitova
- Elon Musk
- Conor McGregor
- coin
"How to become":
- blogger
- Model
- election observer
- programmer
- Astronaut
- Judge
- Volunteer
- fitness trainer
- Photographer
- flight attendant
The lists are based on the search queries that saw the biggest increase in traffic this year compared to last year.
Features of Keyword Statistics
- Wordstat.Yandex in its forecasts may take into account events that are no longer relevant for a given month. For example, in February, even compared to December 2017, a large increase in the number of impressions for congratulations on the New Year was expected, in March - for the holiday of February 23.
- With the word "family" almost 30% of impressions are on the socio-political site "7x7" (family of seven) and the film "family of seven".
- Most of the requests may refer to a completely different topic. For example, with the word "cure" most often searched for the film "The Maze Runner: The Cure for Death", "the sea" - the cartoon "Monsters on Vacation 3: The Sea Calls".
- Instagram is searched mainly for the beginning of this word: "instagram", "instagram". Of greatest interest is Instagram Buzova and Borodina.
- Yandex considers the words "children" and "child" the same, the statistics for them are the same.
- "Dom" - in the first place is the series "Dom 2", "Dacha" - radio dacha, listen to dacha, dacha online, etc.
- Oddly enough, "YouTube" along with "youtube" is not even included in the TOP 10 most popular queries.
- With the word "Internet" most impressions are for "online store".
- The largest number of impressions is given not by "car", but by "auto"; not "dentistry", but "teeth"; not "social network", but "social network".
- Judging by the statistics, many users want to get a computer, laptop, tablet for free.
- More than a quarter of all requests with the word "fish" do not refer to its preparation: a horoscope of a fish, a photo of a fish, what a fish dreams of, etc.
User activity on the Internet depends on the time of year, current events and a number of other factors, and therefore the number of keyword searches is constantly changing.
Popular queries about Yandex images
A survey conducted in January 2016 by the Public Opinion Foundation showed that 87% of Internet users use social networks, of which 51% have accounts in several online communities. 13% do not use social networks.
News on the Internet
80% of Russian Internet users have read news on the Internet over the past month.
Of greatest interest are events in the world, politics in Russia, the activities of the Russian authorities, international relations and family, children, home.
48% of respondents trust information messages received from the Internet.
Children
According to Yandex search data (March - May 2017), the number of search queries about children depends on their age and ranges from 400 thousand per month (children under one year old) to 60 thousand (children 10 years old). Requests that indicate the age of the child and briefly describe the problem or question that has arisen, for example, [tantrums in a child of 2 years what to do] or [how to dress a child of 7 months in spring] are asked more than 1.7 million times a month.
Health
The topic "health" is devoted to more than 4% of search queries, almost 7.5 million per day. Every minute Yandex is asked about health more than 5 thousand times. The three biggest medical topics are related to finding information about drugs, about diseases and symptoms, about clinics and doctors. Many topics intersect with each other - because they often ask at the same time, for example, about diseases and nutrition, pregnancy and vitamins, symptoms and medications.
Cooking
Every month, almost 30 million Russian Yandex users submit queries on culinary topics. In total, Yandex responds to more than 91 million food preparation requests per month - mainly how to cook this or that dish or what to do with this or that product.
Distribution of requests by time of day
People are looking for something on the Internet around the clock. In terms of the total number of requests, three topics almost always lead: school, cinema and porn.
Yandex identified characteristic topics - those that are more interested during the day than on average (for the period January - May 2017).
In the morning (after 6 o'clock), the first thing they do is ask about the weather, find out the meaning of their dreams and congratulate each other on various holidays. Between 8 and 9 they are still trying to deal with personal matters.
From 9 a.m. to 5 p.m., working and near-work topics are most typical for the search - law, business, production (GOSTs, safety standards, product classifiers). Along with work, people are looking for answers to various questions related to money and government services - paperwork, payments, and more.
At about 15:00, the first non-working topic appears among the most popular search topics - games. After 17 hours, there are no more working topics. At this time, interest in games reaches its peak, and they also begin to look for culinary recipes and cartoons. Schoolchildren are accepted for homework.
At 22:00 there are requests for beauty and health, celebrities and sports. Before midnight, the most frequent search topic is cinema. At night, interest in cinema remains, but porn and intimate services become the most relevant - until 5-6 in the morning.
Yesterday, an adme.ru article about what people are looking for in search engines on the Internet spread around the Runet. The topic is not new for a long time, but for some reason no one had thought of taking screenshots of all interesting requests and showing them to a wide audience. It turned out pretty funny. People are really looking for all sorts of nonsense. Today I also took a little screenshot and decided to write about it.
So, for example, according to Yandex, we have about 17 thousand fools. But, mind you, fools who have realized their position and are trying to understand why they are like that.
By the way, the search query “why am I such a fool” is recruited in Yandex by only a little more than 200 people.
Although "why am I such a fool" only takes third place in the top "why". The undisputed leader of the ridiculous tips in Yandex is “why you can’t take a picture in a cemetery.” Indeed, why? I saw photos from relatives at the cemetery from Easter. But have you ever wondered why a cat's breath smells? Although, no, it's important, suddenly she, poor thing, got sick with something.
At the request "how to do" I already thought that I would not find anything interesting. But no, the last suggested ending to my sentence surprised me. Apparently, many girls are interested in how to do this.
On mail.ru, married ladies are interested in the question of their close-minded husband. Maybe not get married at all? Suddenly I will also be visited by such a question?
Well, let's talk about our future for a snack. Do you know how to make babies right? I also thought that I was kind of in the know, but now I don’t even know.
In conclusion, I want to say that the Google search engine turned out to be the most adequate: I almost failed to find very funny tips in it. Maybe I didn't search well?
