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Introduction
Compiling the correct semantic core is one of the main tasks of SEO optimization. Self-selection of keywords of the semantic core is difficult to implement, without analytical and statistical services that collect information on search queries of Internet users.
17 services for selecting keywords for Russian-language sites
And it is done to optimize the site for certain search engines. For this, query statistics are used that are stored in the database of search engines and services.
Yandex keyword selection
(wordstat.yandex.ru)
A free service for the selection and analysis of search queries made in Yandex.
Yandex advanced search
yandex.ru/search/advanced
Advanced search allows you to analyze the results for low-frequency queries in Yandex. Compilation of an extended semantic core from search phrases of 3-4 words.
Yandex Direct
https://direct.yandex.ru
Clarification of the competition of search queries for advertising phrases used in advertising on Yandex.
Yandex Webmaster
https://webmaster.yandex.ru
Correction of the semantic core: identification of popular queries of the published site.
Google adwords
(//adwords.google.com)
Selection of keywords and analysis of search traffic in the Google search engine. Analysis for registered users only. Selective analysis of requests by country.
Google advanced search
https://www.google.ru/advanced_search
Refinement of results for search queries in advanced search.
Rambler statistics on search queries
wordstat.rambler.ru/wrds/
Statistics of search queries made in the Rambler search engine. Disadvantage: Query statistics are rarely updated.
http://seobudget.ru/tools/keywords/
Multifunctional service for website optimization and search results analysis. One of the tools: Selection of phrases of the semantic core. The cost of the selection is 3 rubles per request. The number of selected phrases is unlimited.
Online.seranking.com
Another multifunctional service for webmasters. Registration is required to work. Analysis and word matching tools are available for 14 free days. Further, for the selection of keywords, payment of 50 kopecks for one request from the service database (20,000 results) and 1 ruble from the Yandex.
Megaindex keyword selection
keywords.megaindex.ru
Megaindex service is a multidisciplinary service for website analysis and promotion. One of the best keyword selection services.
The selection of keywords is done after registration and adding a project (site). The tool is free. In addition to the selection of phrases of the semantic core, analysis of site visibility in search results for queries (2) and analysis of thematic queries (3).
Provigator, analysis of search phrase competition
prodvigator.ua
Analysis of competitors for a search phrase. Can be used to indirectly analyze the competitiveness of search queries.
Keywordtool service
http://keywordtool.io/ru
Shows the analysis for a search query and a key phrase for this query in Google search engines, including separately in Google.ru, Bing, YouTube. The selection of phrases and keywords is free, however, query statistics, CPC (cost per click in advertising) and the level of competition for a phrase in Google, only in the paid version.
Advodka.com service
https://advodka.com/wordlist/
A free service that has a tool for selecting phrases and words of the semantic core for search engines Yandex and Google. There is an analysis of the geography of requests.
Search Trends on Google (Google Trends)
https://www.google.ru/trends/
Service of the popularity of search queries for a month, a year by sections and countries. Shows only requests made to Google.
Service Mutagen
mutagen.ru
Keyword selection service for Runet sites. In addition to the selection of key phrases, it gives out the degree of competition between phrases. There is a bulk verification of keys.
For verification, registration and balance replenishment by 1 ruble is required.
Rush Analitics service
A good service for site analysis, keyword selection, query clustering.
Grouping requests
coolakov.ru/tools/razbivka
Free service for clustering (grouping) search queries.
Service seolib.ru
17 keyword selection services: seolib Multidisciplinary service for website optimization and analysis. One of the services: free selection of 25 keywords per day from one IP address.
We have already told you more than once how you can compose a semantic core for a website yourself and even wrote a book (by the way, you can download it for free). Before trying to collect keywords using the services outlined in this article, I recommend reading the book to understand the basics.
The process of collecting semantics is very laborious and time-consuming, especially for beginners.
There are many specialized services and programs for compiling the semantic core. The most popular: Yandex.WordStat and Google KeywordPlanner, Key Collector, Slovoeb, Megaindex.com, SEMRush, Just Magic, Topvisor and others.
Many of these products are paid, and each has its own advantages and disadvantages. Below we will take a closer look at 2 helpers for collecting site semantics - one paid, the other free.
Rush Analytics is an online service for building a semantic core
Allows you to automate all routine processes when collecting semantics: from key selection to clustering.
Pros:
- No software installation required.
- Intuitive and simple interface.
- Availability of guides for using the service and tips at every stage.
- There is a lot of useful data in clustering reports that you can use to create content.
- You can expand the semantic core using the Search Cues tool.
Minuses:
Of the minuses, it can be noted that this is a completely paid service. Only upon registration you will receive a bonus of 200 rubles. If you have a large amount of work, it will cost you dearly. For example, clustering one key request costs 50 kopecks.
Collecting keywords
After a simple registration, 4 tools for working with keywords will be available: "Wordstat", "Collecting Suggestions", "Clustering" and "Keyword Checker".
Now you can start collecting keywords, for this you need to create a new project:
In the tab that opens, indicate the name of the project and the region:
The next step is Collection Settings. Here you need to choose how the words will be collected:
For work, we will choose the first option: collecting keywords from the left column of Wordstat.
The third step is Keywords and price. We indicate the basic keywords of the site either in a list, or upload a file.
For example, we have a site about the rental of special equipment. We enter the main keys "lease of special equipment", "lease of a crane", "service of a crane". This will be enough to collect semantics.
We also indicate stop words. They can help you filter your list and save you time and money. There is a convenient "Stop words by topic" function.
For our site we will add stop words "contract", "work".
After a while, our project will be ready:
Now you can download the file in xlsx format:
We got a fairly large list of keywords (1084 words). Some of them are superfluous, so it's better to go through the list and delete unnecessary words.
Determination of frequency
To do this, we create a new project (indicate the name and region), in the second tab, select "Collect frequency", mark the first three options:
After collecting the frequency, you can download the file. Let's see what happened. We have already written about how to predict traffic by keywords, if you haven’t read it yet, be sure to read it.
I will only say that I do not advise using dummy requests for promotion, i.e. words for which the frequency with operators "! Key" is equal to zero.
Key phrase clustering
Clustering is a breakdown of keywords into groups in terms of logic and based on search engine results. After distributing requests to groups, you will receive, in fact, a ready-made site structure.
To do this, click on "Clustering" and create a new project:
We call the project "Spetstekhnika3" (any name of your choice), select the search engine (we chose Yandex), and also indicate the region:
The next step is to configure collection. First, you need to select the type of clustering algorithm. These algorithms work according to the same principle (comparison of search engine TOPs), but are designed to solve different problems:
- Wordstat - Suitable for creating site structure.
- Manual markers - suitable if you already have a ready-made site structure, and you need keywords for which you need to promote the existing pages of the site.
- Combined (hand markers + Wordstat) - suitable for the task of simultaneously selecting keywords for the existing site structure and expanding it.
Here we indicate the minimum frequency that we use and the clustering accuracy:
The higher the clustering accuracy, the more keys will fall into one group. For blogs and portals, accuracy is not so important (you can put 3 or 4). But for sites with competitive topics, it is better to choose a higher grouping accuracy.
As you can see from the screenshot, we have selected all acceptable grouping precisions. This does not affect the cost of clustering, but we will be able to determine which group suits us best.
We proceed to the next stage - downloading the file with the keywords:
The clustering result in xlsx format looks like this:
On the basis of this file, you can draw up a Relevance Map, form TK for copywriters.
Slovoeb program
One of the best free programs for compiling a semantic core. Many call her "the younger brother of Key Collector".
Pros:
- The program is absolutely free.
- The presence of tips, a description of the program and its tools.
- Intuitive interface.
Minuses:
- Requires installation on a computer.
- There is no automatic clustering of queries.
- There are no program updates.
Program setting
You can order the development of a syllabus and a map (look in the section "Optimization and technical support").
Let's talk about collecting keywords in paid and free ways. I will show you what online tools can be used and reveal their main differences.
Let's start talking about collecting keywords in a free way. There are many methods to do this. The most commonplace is brainstorming. Here you need to think for yourself what keywords will be able to bring users from search engines.
I will say that the method is rather primitive. Now it has lost its relevance because in our arsenal there are a whole bunch of free and paid tools.
- Yandex Wordstat
- Search hints
- Link aggregators (megaindex, rookee.ru, seopult.ru)
- Open counters of competitors (Liveinternet)
- Ready word bases (bukvarix.com)
How to use Yandex Wordstat? To begin with, we select the region of interest to us, for which we want to see search queries and their frequency.
In general, select a region, insert it and click "Pick". Next, we get a complete list of broadly matched keywords.
Of course, this method is quite chaotic since we get a huge number of words, many of which may not suit us. Therefore, in such a case, it is better to use certain operators.
Search operators Yandex Wordstat
In order to optimize the work with this tool, the search engine came up with the so-called Yandex Wordstat search operators.
What are these operators and how to use them?
Filtering out negative keywords: operator "-"
We can eliminate unnecessary words. For example, we are interested in the query "computer". But we are not interested in words where users want to download something to their computer.
Therefore, we enter the word "computer" in the same form and additionally the negative word "download" with a suitable operator.
Operator minus Search for multiple keywords: operator "Ι"
We have introduced words with the search operator "or" where two keywords are searched at once in broad match.
Search with a grouping of words: operator "()"
For example, if the first part of the query matches, then it is not necessary to repeat it again.
Grouping operator Keys are not restricted within parentheses. Here you can enter at least the whole range of countries for which we want to get keywords in conjunction with the main key "tours".
: operator "" ""
As a result, in the left screenshot we got a set of keys. In the right is only the key word of interest to us.
The double quotes operator helps us with this.
: operator "!"
For example, we want to get keywords in which the word price is used in the case in which we enter.
Exact entry operator Yandex Wordstat In the screenshot on the left, we see that by entering "tour price turkey" we find words with the word "prices". In the picture on the right, we see that by adding an exclamation mark in front of the word "price", the search engine offers us an exact match.
Therefore, by adding an exclamation mark before the request, you can get the keys exactly in the form in which we entered them.
Also, all these operators can be combined with each other.
You can take keywords with an exclamation mark, or in quotes, inside brackets, or with the search operator "or".
This combination allows us to immediately get a filtered list by the required parameters with one request.
Popularity by region in Wordstat
In Yandex Wordstat, you can see impressions and popularity by region. For example, if you enter the query "sell an apartment" and look at the popularity by region, we will see that in Krasnoyarsk it is 3 times more than in Moscow.
That is, in this city there is some kind of pronounced demand.
In general, such a function can help those who are looking for the most profitable region to invest their funds in.
The request history helps us keep track of seasonality. You can see in which periods the request activity was high, and in which ones it was low.
Thus, we can plan in advance the conduct of an advertising campaign on the Internet.
It also comes in handy in SEO optimization.
For example, a few weeks before the start of the season, you can publish posts on the necessary queries so that later you can receive additional traffic for them. It also helps in drawing up a content plan for publishing posts on the site.
Google Keyword Planner
In addition to Wordstat, I also recommend using the Google Keyword Planner. We generally have two main search engines. These are Google and Yandex. Therefore, when collecting keywords, I definitely recommend taking statistics from these two systems.
Google Keyword Planner In the planner, you can collect keywords by phrase, site or category. There are additional tools for search parameters and. As in the case with Wordstat, you can also filter out unnecessary queries here.
When collecting statistics, you are shown suitable keywords, the level of competition and the recommended bid.
Statistics in the Google Planner Also shows the number of requests per month.
Unfortunately, Google currently only shows the average search range. More accurate results are only available on accounts with already running paid ads. And then, not for everyone!
Nevertheless, this planner is very well suited for collecting keywords for free. It has a lot of useful features that can come in handy.
For example, if you have a ready-made list of keywords, then for fast data processing you can use the "Get statistics of queries and trends" option. This will save you a lot of time.
In the planner, you can even create keyword combinations directly to get statistics. To do this, use the "Search keywords based on existing lists" option.
Search hints
You can also use search suggestions to collect keywords online for free. You need to enter the part into the line and wait for the system to offer a drop-down list with prompts.
Search hints If you are selling laptops, you can get additional keys using search clues.
If you are writing informative articles on the site, then using the tips you can pick up additional ideas.
From the screenshot on the right, we can see that users are interested in being overweight, lonely, excessive sweating, and so on.
Also, if we have some kind of news resource, then we can see the current trends. Then you can take advantage of these trends and write articles based on them.
Link aggregators
Free link aggregator functions can be used. Take for example. Having registered in this system and adding your site, you can see an inconspicuous button "Pick up". By clicking on it, the link aggregator will offer us keywords that can be used to promote.
In principle, the keywords are quite adequate and really fit the desired site. From the advantages it is clear that we are already shown some positions for which our site takes places. Frequency is also visible. He also offers us a page to which these requests can be made.
In general, there are auxiliary functions that are free and useful for us.
Collecting keywords using paid methods
Let's get started with paid methods for collecting keywords. Of course, you have to fork out a little here. However, in this case, you will have special benefits.
Here are the paid tools:
- Competitor analysis (semrush.com, serpstat
- Software for collecting keywords (key-collector.ru)
- Ready word bases (pastukhov.com, roostat.ru)
- Convenient and fast online parsers (Mutagen)
I will not consider each service in detail. They are all good and worth their attention. But for example, let's focus on one of them. This will .
Having entered the site into the line of this service, we get a table with keywords for which the project occupies certain positions.
Collecting keywords through Spywords That is, we can select a semantic core for those keys for which the site is already somehow ranked in the search. Accordingly, this moment alone can make much less effort to achieve collection and top.
We see columns such as Traffic Share. That is, what proportion does this keyword occupy from the general list of words that this system considered within the framework of this site.
There is also the number of impressions per month, position and, which is issued when the site is on a given keyword.
There is also a function to compare the domain in organic search results.
Domain comparison function in SERP For example, there are two sites of the same subject. Each of them is promoted by its own set of keywords. The system offers to look at the intersection of these two sets.
That is, we can collect a list of keywords by which both sites are promoted. This is a very useful feature for seo analysis of the competitors we want to target.
It also highlights the number of similar words. You can separately look at the non-intersecting parts of the sets. Everything is available for both Google and Yandex.
Also in the Spywords service, you can use a smart collection of keywords for the site. He selects keywords, relying on his base and based on those sites (their semantic cores) that got there.
Smart keyword collection The service also shows the number of requests per month. It also shows what bids are made in Google and Yandex paid ads. That is, you can assess the level of competition for a keyword.
Comparison of paid and free methods
Let's find out how the paid and free way of collecting keywords is different. What are the advantages and what is better to use.
Free tools suitable for small sites and volumes. If the site has 20 - 30 pages, then you can easily get by with Wordstat, tips and a keyword planner from Google.
Free methods are suitable for beginners. Since all the paid tools require some kind of immersion, the free ones are quite simple. Here it will be easier for beginners to figure it out.
It should be said that the free tools are very handy. They are really made for a large audience. That is, for those who are still poorly versed in collecting keywords. That is why such systems have been specially designed for user-friendliness.
What are the advantages of paid tools?
Such tools significantly speed up the work of collecting the semantic core. This is useful when you need to find tens of thousands of keywords. It will take a long time to select them through Yandex Wordstat.
Paid methods are suitable for high volumes.
If we have a large online store, then it will be very difficult to find a huge number of keys with free tools. Therefore, here Key Collector, Pastukhov's base and other paid solutions come in handy.
Also, paid tools allow you to collect those keys that free ones may not even notice. In the same Wordstat, we can not get all the keywords that are set by users.
conclusions
Collecting keywords is not as difficult as many describe it. Small volumes are very easy to collect. Therefore, everyone can do it!
Don't look at the overall frequency. It is necessary to set the phrase always in exact correspondence. Then you can see the real picture of how much a given keyword is requested per month.
Search operators make assembly work easier. To do this, I gave you examples that simplify the search and reduce the number of steps for collecting keys.
Do not forget that competitors can be at a glance. And you can be as in the palm of your hand when you rise to the top. There is no need to be afraid of this! It just needs to be taken for granted.
Keyword research has been and remains a central challenge in creating a viable and competitive website. Anyone who has touched this work at least once understands that it will take a long time to collect a large pool of keys. The technology for collecting the semantic core with one click has not yet been invented. In addition to competence, experience and time, you will need tools that make the process easier and faster. Today in our blog is a selection of services and software that will help you in your work.
Key collector
The most famous service among specialists engaged in the collection of the semantic core. Key Collector allows you to parse keywords from various sources (Wordstat, AdWords, web analytics, search suggestions, etc.). It helps to determine the frequency of requests, filter, group, delete duplicates, remove positions and evaluate by several dozen different parameters.
This is a real "harvester" that can cause confusion for a beginner due to the abundance of functionality and buttons.The program is constantly being updated. Developers quickly respond to any changes in the connected services.Apart from the wide range of possibilities, one of the main advantages of Key Collector is its affordable price. The total cost of the service is 1800 rubles.
Rush Analytics.ru
A tool to automate the collection and grouping of keywords. As practitioners note, it works faster than Key Collector, session time is an order of magnitude shorter. Doesn't require the use of proxy servers. Parsing of queries through Wordstat, collection of search suggestions and advanced clustering are available.
All work is done on the server side, which means there is no need for a powerful computer if the work is done with a core of tens of thousands of keywords. You can upload the result from anywhere with Internet access.
Compared to Key Collector and other desktop programs, it gives freedom of movement without being tied to a specific computer on which the program is installed. The price of the minimum package of services is 900 rubles.
Benefits of Rush Analytics:
- huge time savings: up to 100 keywords per second via Wordstat, up to 200 search suggestions and clustering up to 10,000 keywords in 10 minutes;
- no need to use proxy servers and anti-captchas;
- stop-word functionality allows you to delete unnecessary queries on the fly;
- any depth of collection of search suggestions;
- advanced clustering algorithm with classification of requests by type (informational or commercial) and automatic selection of landing.
Bukvarix
The service base is over 1.5 billion Russian words and phrases. Users are relieved of the need to parse queries every time from scratch, which saves a lot of time.Bukvarix contains only the minimum necessary functions for filtering. Therefore, the program is used in combination with Rush Analytics and Key Collector for post-processing. Data can be exported to .txt and .csv.
Wordstat data is presented in two variants - broad and exact match. However, these values are valid at the time of the base assembly. I would recommend further double-checking the frequency. The main argument in favor of using Bukvarix is that the program is completely free, and it looks like it will remain so in the near future.
Probably the most famous product of this kind on the Russian Internet. Useful for any webmaster. There are several database options available: Russian - 1.655 billion keywords, English - 1.3 billion keywords and Russian prompts - 3 billion queries and links between them.
Unlike Bukvariks, which is updated monthly, the Pastukhov database is updated only 1-2 times a year.Quite a logical question - why do we need Pastukhov's base if there is a free Bukvarix? Pastukhov has much wider possibilities for creating selections and filtering keys. For example, you can make selections and sorts by numerical data: the number of queries, the number of words in a phrase, etc.
Another important advantage is that online versions of databases have been available recently. This allows you not to depend on a particular computer and its power. And also makes the base cross-platform, so that the owners of MacBook and other Linuxes are now also in the subject.For an ordinary freelancer, it can be a little expensive, but for those working with large projects and large semantics, the tool is very useful. The usual price for a complete set is 36,000 rubles. On promotions, you can catch an offer of 8900 rubles.
MOAB Keyword Base
Another keyword base, the creators of which seem to have decided to break all records in terms of volume. It includes 3.2 billion requests from Yandex.Metrica, 6 billion requests from Yandex prompts, and more than 2 billion requests from Google EN / USA prompts.MOAB has an exclusive set of key phrases parsed from all Metrica counters now closed by Yandex. At the beginning of 2015, a Russian search engine "hung" a lock on this information. But a couple of months before this event, the MOAB developers managed to parse all this stuff.
The key advantage of the service is the ability to receive requests for which real traffic goes. Moreover, with such data as the number of visits, the number of views, the search engine, the bounce rate, the depth of view, the time on the site.
Minus - the base is outdated, and is clearly not suitable for trending topics or fresh niches.It is unlikely that it will be possible to collect semantics on it for queries related to the Apple Watch, since the device itself appeared on the market only in April 2015.
The base does not require captcha and proxy, and when integrated with Key Collector, users receive the latter as a gift.
The secret to business success can be pretty simple. See how the competitors have done and do it better! This rule also works for key guessing in semantics. On related sites, you can spy on requests that you yourself did not think of.
SpyWords.ru is a service that allows you to find out competitors' requests in search and context. Determines the visibility of domains and individual pages. Tracks snippets and SERPs. Moreover, SpyWords collects data on both Yandex and Google.
You can collect Top domains for a specific request and upload keys for them in general or for a specific URL, which is shown exactly for this phrase:
This is a very good opportunity if you are collecting semantics pointwise for a pre-compiled content plan.A mix of competitor visibility queries with a little hand or tool polish can provide great results.
It is possible to find competitors in the search, compare domains by intersection of phrases, and many other useful options. There are three tariff plans: Business, PRO and Unlim. The cost depends on the duration of the subscription: a month, half a year and a year. The minimum price is 1978, the maximum is 44,550 rubles.
Keys.so
A service for analyzing the semantics of competitors' websites, which displays data on domain visibility in Runet, key coverage and the number of requests up to the Top 50.It allows you to collect keywords for the domain as a whole and its individual pages, and also has a number of unique functions. For example, you can use the Adsense ID and other parameters to "see" the entire grid of projects of the owner of the project you are interested in.
At the moment, the site has more than 80 million queries and more than 19 million analyzed sites. It is impressive, considering that we are talking specifically about the Runet. It may seem that this is not enough against the background of databases with billions of volumes, however, this is what has been filtered. The developers cleaned duplicates and removed all keys, the annual frequency of which is less than 10.
Competitive analysis allows you to find domains that are in the Top results in Yandex by the keys you need. You should especially pay attention to the percentage of matches for keywords, below is an example for an apple-themed website:
Thus, you can weed out the most relevant sites and not be distracted by monsters like otvet.mail.ru and Wikipedia, which are shown on requests for all possible topics.
Many people know him under the old name - "Promoter". After the rebranding, the service is positioned as a tool for comprehensive search analytics, aimed primarily at analyzing competitors' sites.
It is worth paying attention to such features of Serpstat as data on site visibility in search, search queries for which the domain is shown in the Top 100 SERPs, the ability to find out which domain pages are the most popular, and which publications generate the most traffic.
From the menu item "Site tree" you can export the list of pages with the highest visibility, the list of keys and their frequency in a form convenient for further analysis:
In the summary report, you can quickly see the history of visibility changes (a way to find fast-growing projects), find out the closest competitors and compare several domains.It should be noted that the functionality of the semantics selection is only a part of the tools. Serpstat is evolving as a one-stop service.Primarily focused on working with Google, Yandex data is available only for Moscow, St. Petersburg and Ukraine. The cost of tariff plans is from $ 19 to $ 299 per month.
One of the first tools aimed at webmasters working in the English-speaking segment, under Google.They also have an analytical base on Google.ru, but it is clearly inferior to more highly specialized counterparts such as SpyWords. But for the bourgeois, this service is out of competition.
With the help of SemRush you can analyze:
- keywords by which competitors' sites are shown in organic search;
- the dynamics of changes in visibility over a certain period of time;
- which pages are shown for a particular request;
- top most traffic and visible documents;
- various data on keywords, such as traffic, number of requests, level of competition, cost in Adwords, etc.
There are many interesting tricks, for example, finding competing sites and visualizing this data in the form of a map:
Overall, the service is very interesting and helpful. Provides services for three tariff plans: Professional - $ 99.95, Guru - $ 199.95 and Business - $ 399.95 for 1 month of use.
A fairly simple tool for quickly selecting queries for Google or roughly assessing the potential of a niche, which can be considered as an alternative to Keyword Planner.The free version allows you to get up to 750 keywords for any of the regional Google searches (com, ru, com.ua, etc.), for different languages, as well as queries from statistics on YouTube, Bing, Amazon and the App Store. A separate tab with interrogative phrases is displayed:
The downside is that, as you can see in the screenshot, data on frequency, cost per click and competition is only available for PRO accounts from $ 48 to $ 88 per month.
For this money, of course, you can find much more interesting solutions, especially if you work under the bourgeoisie. So I would recommend considering this service only as an evaluation tool.
