VKontakte more 54 million groups and public pages. Of course, many have already been blocked or have not been active for a long time. Today I want to present you statistical data from more than 3 thousand groups in this post, which, in principle, captured most of the traffic on VKontakte.
- 3361 groups and public pages with open statistics.
- 862 603 881 - people who joined them, including millions of bots =)
- Coverage per day - 124 613 285 of people. The daily audience of VKontakte is 48 million people, respectively, each user of VKontakte saw any news from these groups at least 2.5 times a day.
- 25 887 467 — unique users in these groups (daily). More than half of the social networks enters these groups.
The most interesting is ahead. Often companies buy ads in one group or another. The most popular for advertisers are millionaire groups. In my statistics 189 .
But everywhere and always there are pitfalls. An inexperienced advertiser can quickly buy a post in a millionaire, with the hope of a huge reach of people. Bought and looking. Almost zero reactions.
Many VKontakte groups are “cared for” at best by half, at worst by 99%.
Let's look at some "interesting" VKontakte millionaire groups:
Secrets of female beauty
Design it! - decorate your world
Cook it! - delicious recipes
spark
Success secrets of great people
Took five groups, in total 6,300,000 members. Daily Reach 284 396 , and only unique users 16 299 per day.
Now let's take one group:
Gambling addiction - 560,000 members, 294 000 coverage And 164,000 unique users per day.
See the difference?
I'll show you an interesting chart:
The higher, the worse.
Of the 100 millionaire groups, only 5 have the best performance in terms of reaching users and unique visitors. They are highlighted in red. Certainly MDK vomits everyone. In this group, 1,000,000 likes on posts, about 120,000 reposts, and 80,000 comments are made per day. Closer to her only group " Institute of Noble Maidens“, also with 1 lyam likes, but reposts and comments are much less.
And here is another graph, The ratio of unique visitors to the number of participants in TOP VKontakte groups.
The higher the orange bar, the worse.
This proves the saying - "Do not believe your eyes." Do not pay attention to the number of participants in groups.
In groups of millionaires - 2,7% is the average number of unique users to the number of participants.
For example, if you have a group of 1,000,000 members, at least 27,000 people should visit you per day,
The average for VKontakte, this figure is - 3,5%
For my 500 selected groups, this figure is - 10,34%
And in my TOP100 groups - 18,43%
The ratio of participants to reach in groups of millions:
That's where the coverage goes down - a bad millionaire. These are all data from the statistics table.
You know what is most interesting, not always the metric " coverage» a decisive factor in choosing a group for advertising.
Let's take 100 groups.
Total reach of subscribers - 380 000 person per day
Unique Users - 780 000 person per day.
How so?! It's simple, you looked at the statistics of groups of erotic content. People directly enter the URL of the group, do not join it and do not like it, but they look at it in a cute and playful way.
Because of such tricky tricks, different metrics and different influences on conversion, I created my own small group performance rating.
I will not talk about formulas, they are elementary. I bring to your attention my little work in the public domain for everyone. Maybe someone, she will help to find the right group for the ideal price / quality ratio. I will not reveal all the secrets of the tables, I hope you yourself will guess how to use it.
And, if it will be useful to you, “pour” as much as you see fit: 
- I.Money - 41001631150653
- WMZ- Z236183456552
- WMR- R694147193667
- WMU- U322866130020
Yes, and regular thank you likes and retweets fit me too.
Download -
Thank you for your attention, I was with you, lazy Staurus.
In the same way that a child moves from the stage of knowing the world around him to realizing his “I”, SMM specialists have just finished understanding the functionality of social networks, they learn to think critically and try to analyze their work in terms of objective indicators and statistics.
For the convenience of this complex process of "growing up", good developers have already prepared a number of services and small programs that help in collecting and analyzing information. This review is dedicated to the most convenient and popular services for analytics of activity in social networks, namely "In contact with".
POPSTERS.RU
Reincarnation of the deceased Postee service. The main task is to analyze the interests and hobbies of the audience in order to prepare the most suitable content for it.
After analyzing the community, Popsters.ru provides information on the percentage of likes, reposts, comments and bots in the community, as well as the engagement rate (ER). The main advantage of the service is the ability to work with a feed of records. It can be sorted by content type, activity and many other parameters, and then select the most relevant posts from it to your Favorites.
By linking the service with Time2Post or Novapress auto-posting, you can fill your own group with selected posts from someone else’s feed without a twinge of conscience and wasting time. The only disadvantage of this method is that the uniqueness of the content suffers.
WITH Popsters.com convenient to work on mobile devices. There is a trial version. The service interacts with Facebook, Twitter, Instagram and Odnoklassniki. The only negative is the lack of detailed information and the lack of analysis of subscriber data. Although for a repost - it's the most.
SOCIALSTATS.RU
A carload of free analytics and data, and for a modest fee - also a small cart of detailed statistics on any possible parameters. Alas, the service analyzes only your own community, so spying on other people's pages will not work.
Sections socialstats.ru:
- Scan all posts, likes, comments and other things in the community and segment the audience by type of activity.
- Many options for engagement metrics, from the standard calculation of ER to special methods of Active core activity and SocialBakers.
- Analysis of photo albums, rating photos by the number of likes, comments, user reactions and post authors.
- Video statistics, everything is the same as in photo albums.
- Rating of adjacent communities in which your subscribers are present. A very handy feature for understanding your audience.
- Page Popularity Rating. Alas, only the top 5 pages by user interests are available here.
- Sort friends of subscribers. The rating is based on the number of friends who are also connected to the community. Shows a kind of "word of mouth" effect.
- User geography rating.
The socialstats.ru service is free, which explains the gloomy interface and the lack of a mobile version. If you want to improve it - you can thank the developers by making a modest or not very contribution through Visa or master card.
JAGAJAM.COM
One of the most popular and successful services for smm. Convenient, polished interface and the presence of its own Wiki with explanations for work.
It provides a huge amount of statistics, so before downloading, you should select at least some researched period. For example, last month. And voila - all the information about the duration of user visits, content analysis, ER, etc.
JAGAJAM.com draws very convenient and beautiful graphs on the dynamics of filling the group with content and its attractiveness to users.
Also, the huge advantages of the service are:
- Detailed audience analysis.
- Separation by user activity cores.
- Statistics on former subscribers, how they reacted to the content when they stopped.
- Segmentation of the activity core into special categories.
It also contains complete information on subscribers, starting from the date of registration and ending with the geography and gender of the participant.
The most important advantage of the service is the ability to analyze adjacent communities. The service package includes uploading reports in XLSX, automatic reporting to a smartphone or mail, but, alas, among the minuses is the lack of a mobile version and a high price.
MEDIA-VK.RU
A simple but effective community analysis service. Specify public addresses on the service website and receive a link to detailed reports on your email.
The statistics collected data on community members, their geography, gender, age, rating of 30 publics to which group members are subscribed, as well as a collective image of the average subscriber. The maximum number of people in the sample is 30 thousand people.
STATISTICS "VKONTAKTE"
In addition to external community analysis services, the social network itself also provides detailed community statistics. And, frankly, at first it is more than enough.
Internally, the service is divided into four sections: reach, attendance, activity and records.
Attendance unloads and structures statistics of community users in the form of diagrams: their age, geography, gender, source of transition to public, as well as the effectiveness of advertising campaigns.
Reach successfully combines the functions of the previous section, namely, it analyzes the third-party audience that has viewed the group's posts. Activity, in turn, provides more than detailed information on all user actions: uploading photos, comments, discussions, average time spent and, as a result, the level of user engagement.
Recordings provide feedback on user activity: their reactions to publications, the number of likes, transitions and reposts. It also displays the negative effect of the posts in your group: how many people have hidden your posts or complained about the content. This is perhaps the most convenient part of the service, which allows you to process the negative of visitors in time.
Alas, there is no mobile version of the service yet. But there is an option to upload statistics to CSV or XLSX. The statistics of third-party publics can only be seen if their administrators directly allow it.
Vkontakte groups have become an integral part of the lives of many users of the social network. Every day, millions of people scroll through their news feed, like and repost. Sometimes the information that records carry affects us more than the people around us. It shapes our needs and opinions, our style of communication and behavior in society, and sometimes even affects our worldview.
Everyone wants to see only high-quality and interesting content in their feed. We have tried to compile for you a list of the most popular and interesting VKontakte communities..
Below is the TOP of the 15 best and most popular groups on various topics.
Participants: 14 309 028.
The largest community in VK.
Love good music? Do you want to be aware of all the new music? Then this booklet is for you. Music content for every taste. Only the best and freshest songs.
Interesting planet – travel, tourism
Participants: 3 102 011
Public for those who love the beauty of our planet. The most wonderful and beautiful places. Here you can build a route for your future travels, and share your experience of relaxing in certain places.
Nice line…
Participants: 6 400 426
The name of the group speaks for itself. A good community where the best quotes and phrases in Russian are collected. Here everyone can find something for themselves.
Did you know?
Participants: 5 641 240
Want to know a little more? Then this community is for you. We are sure that here everyone will find something new for themselves. public, which contains only the most interesting facts about a variety of things.
Participants: 5 283 275
A popular community for girls and women who strive to look their best. Cool ideas, beauty secrets, tips and lots of other interesting content is published here every day. Follow yourself? Want to look your best? Come in here.
wine video
Participants: 5 242 237
The guys created a public where only videos are published. A cool idea that was appreciated by millions of VK users. Now it is the most popular video public. All videos that are virally spread across all VK groups are first published here. Do you want to be the first? Come in.
The best poems of great poets | Literature
Participants: 5,162,818.
Begin
English. English for everyone 
Participants: 4,228,586.
Do you dream of being fluent in English? Or at least understand and speak English? Then join this group. Here is the best information for learning English.
Interior Design Ideas
Members: 4,571,686.
For all of us, the things around us matter, especially the house (apartment) in which we live. This page contains the best design ideas. If you're looking for a change of scenery, you should definitely check it out.
Real football
Members: 2,098,877.
Community of football fans. The guys tried to create a really good group with quality content. All news from the world of football, results and reviews of matches, live broadcasts - all this is here.
Summing up this list, we can say that there are many more interesting bands. After all, their creators are the same people as you and I (the same needs, values). They just create what they like, and we appreciate it. And only the best of the best are gaining such popularity as the groups from the list above.
We have selected the most popular and interesting groups on various topics (for men, for women, for connoisseurs of art and much more). This is not our personal opinion, this is what VKontakte users appreciated by subscribing to them. All of these bands have stood the test of time, which means you'll like what they do.
And what groups do you consider the most useful and popular?
Hello friends!
In today's article, let's look at how to choose a profitable topic for a VKontakte group. We will select topics for earnings. That is, for those cases when you purposefully create a group in order to subsequently earn money on it, for this we will select a profitable topic. If you already have your own direction for making money on the Internet, then, in fact, you already have a topic. Nevertheless, it will be useful for you to read this article in order to understand which topics are easiest to monetize in the future.
I won’t suggest a specific direction to you, because if I point you to a specific topic, then a huge crowd will immediately rush there and very soon it will be quite difficult to make money in it. Therefore, I will explain to you exactly how to choose a topic for the group, point out the necessary points, and you will decide for yourself.
First, let's pick a general topic for you, and then narrow it down a bit.
- Firstly, the theme of your group should be informational or entertaining.
- Secondly, the topics of your group should be interesting for people. There must be people who are interested in this topic.
For example, it can be the following topics: health, beauty, hobbies, cars, holidays, humor, hobbies, sports, and so on.
It is important that the chosen topic captivates you personally, so that it would be interesting for you to delve into this topic, so that this business not only brings you profit, but also moral satisfaction and personal interest.
Now that you've chosen a general topic, you need to narrow it down a bit.
If health, what kind? It can be healthy food, or traditional medicine, or health gymnastics, and so on.
If cars, which ones? Maybe it will be a group dedicated to Nissan cars? Or auto parts for Toyota? Or maybe you will dedicate a group to tuning Lada Sedan?
In general, now decide on a more specific direction and write it down on paper.
Now, let's go directly to the Vkontakte website. Open the site, enter your profile, and in the search bar (at the top) enter the name of your subject. You will see the search results, then click on the link "Go to all found communities". All communities with your theme will open before you, here let's analyze the viability of your theme.
I will show by example how I conduct the analysis, and you act by analogy.
For example, I conceived the theme “fashion for schoolgirls”. I enter this phrase in the search, and I get this output:
What do I see here? Yes, the fact that this topic is absolutely unpopular, and I should not even start promoting a group with such topics.
To understand that you can earn money in your subject, in the group in the first place there must be at least 30,000 participants, and preferably more than 100,000.
Therefore, I return to the very beginning and think about another topic. For example, I chose the topic of humor, and narrowed it down to “jokes”. I enter "jokes" in the search and see:
The group has 2 and a half million subscribers in the first place. This means that such topics are mega-popular, and you can earn huge money in it. BUT! Notice that in this SERP, each group in the top ten has more than a million followers. This means that the competition here is also huge and in order for us to get at least 10th place (and this is a necessary condition for bringing the group to automatic growth), we will need to recruit more than a million members into the group. To do this, you will have to spend a lot of money, a lot of time and work. It's practically unrealistic. Therefore, this topic will not suit me either, and I will again return to the beginning, I will try to come up with something else.
Now I have an idea to create a group dedicated to the holidays. The general theme is entertainment, leisure. Holidays theme. I enter in the search and see:
Great! Now I got to the point. Firstly, in the first place is a group with 233 thousand subscribers. Secondly, to get into the top ten, you need to gain about 30,000 subscribers. And this is quite a realistically achievable figure. Moreover, in the issue we see more than 60,000 communities. This means that this topic is really interesting to people.
Well, I stop on the subject of "holidays". And you, in the same way as I showed you, choose your theme.
Key questions for choosing the topic of the VKontakte group
Now, to finally make sure that you have chosen the right topic for your group, answer the following questions:
- Is it informational or entertainment?
Yes."Holidays" is both informational and entertaining. It is important that your subject matter gives people or information or is entertaining. You should not choose topics of a frankly advertising nature, which immediately tell people: “Here you will not be given information. Here you will be sold. Examples of such topics: "cheap laptops", "Czech underwear" and so on. Such topics are promoted in completely different ways, and this is a topic for a completely different article. - Is this topic of interest to a large number of people?
Yes. Of course, a very large number of people are interested in holidays. - Do people want to receive daily information on this topic?
Yes. This is an important question. It talks about how people can get involved in your subject. Your topic may be really interesting to people, but they are ready to receive information about it only once every ten years. For example, building a house. These topics are not for us. Your topic should be such that interested people are ready to enter your group every day and watch news on your topic. - Does the group have more than 30,000 members in the first place in the search results?
Yes. This question confirms your opinion about how interesting the topic is for Vkontakte users. - Are there groups in the top 10 search results with less than 50,000 members?
Yes. This question tells you how realistic it is for you to break through all the competitors and bring the group to self-promotion and a passive increase in income.
And now, if you answered yes to all of the above questions, then you can safely take this topic for work and proceed to the stage of creating and promoting a group.
You can learn more about creating a VKontakte group for making money, as well as receive other materials on the topic of business on the Internet, by subscribing to materials. By subscribing, you will receive all the latest project materials directly to your mailbox.
Hello friends! Today we will consider the possibility of creating a serious business on the Internet with the help of the VKontakte group. Why the VKontakte group? Yes, because, today, this is one of the best ways to create a permanent income. Moreover, the income is SELF-GROWING. And it is still possible to start this business only by one's own labor, moreover, this opportunity is melting away every day. Where to begin? […]
Hello friends! Today I will tell you a secret way to create an unlimited amount of content for posts in the VKontakte group, which group admins are silent about. The method, frankly, is not very honest, but with its help you will collect textual material for publication in a group for several years to come. Moreover, without much difficulty and almost fully automatic. Collection of content […]
Perhaps the most important part of promoting a VKontakte group is filling it with content. Beginners often face numerous questions. How many posts to publish? What content to post? When to publish? What is the purpose of doing all this? I will try to answer all these questions in this article in order to give you a clear vision of how to fill your VKontakte group with content in order to […]
Hello friends! Today I will tell you about how to publish VKontakte posts correctly in order to get the most out of it to promote your group or account. I will give you some ideas about what posts to publish, where to get content for posts, and you will also get some tips on how to publish all this competently. Let's start with […]
1. Selections of movies, films
Public with the same "save to your wall, so as not to forget to look." For convenience, in the publications, along with the lists of films, the videos themselves are also given. Lifehacker does not call for piracy: collections can also be used to watch movies legally.
2. KinoPoisk
Representation of the largest Russian portal about cinema. Trailers, rumors and news from the world of cinema and, of course, live discussions - all this in the KinoPoisk community.
3. Let's take a look at home
A public that recommends movies for home viewing - films that are no longer shown in cinemas, but which are always a pleasure to revisit.
4 Lost Film TV
Public, administered by some of the most popular voice-over authors of modern series. In a convenient navigation menu, you can find information about dozens, and interesting news is published on the wall.
Music
5.movie.soundtracks
For those who love soundtracks as much as the movies themselves. Other publics publish music from popular films, but movie.soundtracks will also delight you with selections of songs from old or little-known movies.
6. New Albums
By this public will not pass any more or less noticeable worthy release. For supporters of legal listening, the collections are provided with links to Apple Music.
7. Perception of music
Musical selections of different genres. There are only two unifying criteria: quality and beauty. For convenience, the community has a search by genre, as well as a schedule in accordance with which thematic collections are published.
8. Native sound
Public for fans eager for new discoveries. Native Sound publishes both selections of fairly well-known performers (Tesla Boy, Pompeya) and little-known, but very picky administrators who have passed the test.
9. Music history
In this group, selections of different genres are accompanied by references generous with interesting facts. For example, “A Day in Music History” posts are published daily, reporting on events in the world of music that took place many years ago.
Literature
10. Books & Audiobooks
This community publishes both book collections and individual works. A great option for those who like to listen to VKontakte audio while on the go: most wall posts are accompanied by audio books.
11. A thousand devils, what a book!
Public, telling about worthy writers and their works. In addition to collections, audiobooks and reference information, TCCC has another important advantage - the ability to communicate with like-minded people. The works are actively discussed in the comments, and the administration daily publishes the evening entry “What book do you read at night?”.
The science
12. Museum of Cosmonautics
The official public page of the Museum of Cosmonautics, founded in Moscow in 1981. The wall publishes not only news from the life of the institution, but also interesting facts about the history of space exploration.
13.N+1
Representation of the popular science publication N + 1 "VKontakte". Articles are published on the topic of the latest technological developments, news from the world of physics, biology, astronautics and robotics.
14. Arzamas
"The history of culture in videos, texts and photographs" - a description that is fully consistent with the content published by the Arzamas publication. In the community, you can learn a lot about interesting things that are not taught in history and literature classes, such as vegetarianism in pre-revolutionary Russia and secret signs in Ivan Goncharov's Oblomov.
15. History elective
Texts in which the character and individuality of the author are felt are sometimes much more interesting to read than the usual articles written in an informational style. The author of the public is Olya Andreeva, a columnist for the publication Diletant, who delights subscribers with weekly articles on the topic of history.
Business and motivation
16. Startups and business
Public edition vc.ru, writing about startups, growing businesses and new models of earnings. No useless quotes and general motivational advice - just facts, news and interviews with entrepreneurs.
17. IQ Blog - Business Secrets
For those who need motivation and support with advice on, this public will help. Various entries are published on the wall: quotes and facts from the life of historical figures, useful articles and thematic book collections.
Sports and fitness
18. Sports articles | Body-building
In this public, not catchy quotes are intended to motivate, but detailed useful texts, recommendations from which can be applied in practice. Articles from this community will help not only to give the body the desired shape, but also to do it correctly, without harming your health.
19. Personal trainer
Another public for those for whom improving the body is not just another hobby, but one of the prevailing goals in life. Many posts are supported by videos.
20. Bodyfitness, bikini fitness, fitness
In this community, you can find all the information you need to keep your body in shape: motivating quotes, funny pictures, exercise instructions, nutrition tips and even diet recipes.
cooking
21. PP. HLS. Recipes
In continuation of the previous category: a public with recipes for dishes that will not harm the figure. Administrators assure that all recipes are copyrighted, and photos of dishes are real.
22. Cook it! - delicious recipes
Public with the usual recipes, not only for losing weight. Its audience is more than two million people, and the number of entries is approaching 60 thousand, which allows us to talk about Cook it! as one of the most popular and complete recipe books on VKontakte. For convenience, in the "Information" block, a special item "Search for recipes" is displayed.
Miscellaneous
23. Freakbook
Every day, Freakbook collects interesting articles on the Russian Internet and offers them to the reader with a note about the time it will take to read.
24. New what
Another public broadcasting the best materials of the Internet, this time - foreign. Administrators invite subscribers to vote in a poll for an article in English that they would like to read. Some time later, a translation of the article is published.
25. Lifehacker
And finally, we could not help but mention our public. The community broadcasts articles from the site on various topics, united by a common goal - to make the reader's life better.
