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A social network is a site through which you can communicate with other users of the resource. On such Internet platforms, you can publish and view information from other registered participants: music, photos and videos, documents, articles, and write comments.

The growing popularity of such portals encourages them to be used not only for personal purposes. Promotion and support of companies, sales of goods and services are the goals of strategies in social marketing (SMM). The key to success is choosing the right network among the many available. Otherwise, spending time and effort searching for the target audience will be useless. What social networks exist on the Internet, how do they differ from each other, and how have they earned popularity among their users? Let's take a closer look.

History of social networks

The first prototype of a communication service was described back in 1837 in a science fiction novel by Vladimir Odoevsky. The theory and principles of creation are set out in the works of mathematicians of the 1950-1960s. In 1954 the term itself appeared. Social networks became a reality with the widespread development of the Internet.

The first similarity was the resource Classmates.com in 1995, where you could find students from different educational institutions. The now more familiar look and functions appeared in the SixDegrees.com project in 1997. Registration, creating a personal profile, finding friends, communicating with them were innovative features for that time.

The now familiar social networks began to appear en masse in 2003. LinkedIn and Facebook are starting to work. Since 2006, Odnoklassniki and VKontakte have been created in Russia. Since then, the number of resources has been constantly increasing, new functions have appeared in them, which are not only convenient for users for entertainment and communication, but also for doing business.

What social networks are there on the Internet?

Based on functionality and opportunities for users, you can segment what types of social networks there are. To classify by content type, the following types of social networks can be distinguished:

Functionality

There are a lot of options for what to do on communication resources, but we can highlight the main ones. Services allow you to:

• Communicate – with colleagues, friends, like-minded people and many people who are interesting according to one or another criteria. You can join interest groups, meet for specific purposes, and share personal information with all or selected visitors to the resource.
• Search – people (according to certain parameters, for example, educational institutions, places of work, city of residence), companies and goods that are offered for sale through communication sites.
• Share news - media outlets and news agencies have their own pages. Information about events can be added by all participants.
• Relaxing - this is facilitated by a lot of varied content posted on the portal for a fee or free of charge: films, games, music.
• Learn - educational programs, lessons, materials and advice from other people allow you to obtain useful information in different areas of life. Learn to cook, master the grammatical subtleties of another language, attend master classes on making useful items with your own hands, hone your skills in using technology or computer programs - all this will be found in abundance.
• Store files and share them.
• Find a job or employee - professional networks are created to exchange experiences, develop business connections, and search for vacancies from employers.
• Share documents – working on one task has never been so easy! Borders, time differences, and other factors are offset by general access, the ability to comment and edit materials.

Reasons for popularity

The huge interest in communication sites that has been observed in recent years is understandable. Among the main reasons:

Regardless of what kind of social networks there are, users are increasingly aware of the hidden threats from their use. And we’re not just talking about dependence on a computer or other gadget, although the time spent is valuable. Much worse, and sometimes even more dangerous, is the fact that personal life circumstances become known to a wide circle of people. The intentions of the latter are not always honest. Here are just a few examples:

• Apartment thieves can find out when the owners of an apartment or house have been away for a long time by looking at vivid vacation photos.
• For the abduction of a child, information about the parents will play into the hands, which will convince the child to believe that the person really knows mom or dad.
• It is easier to choose a potential victim after making sure of the person’s financial viability using information from open sources.
• Groups are being created for teenagers to encourage suicide.

It is becoming a common practice when, before hiring, HR employees look through the pages of a potential candidate, wanting to learn more about him, his habits and social circle. Explicit photos, aggressive posts, support for extremism and other aspects can play a negative role both in employment and in your career.

Leaks of personal data, manipulation of audiences, hacking of accounts with subsequent use are becoming more and more common. And even the giants in this area are not immune from such troubles. All this makes you think about what to publish on resources and who to give access to view, and teaches you to observe the minimum requirements of caution on the Internet.

Trends and prospects

A 2017 report from We Are Social and Hootsuite shows compelling user growth on social media. With a total population of about 7.5 billion people, over 3 billion are registered in one application or another. 1 million new registrations occur every day. Moreover, the number of visits to sites from mobile devices is growing - almost 90% of visitors use smartphones and tablets, rather than desktop computers.

At the same time, if a couple of years ago on communication platforms it was possible to quickly find out news and events from the lives of real people, now the situation is radically changing. There are more and more advertisements, posts about cats, motivators and other general information. And this is no longer such a close, intimate and familiar circle of friends. The level of trust drops, which means it becomes more difficult to sell something.

More and more startups are emerging, which, although they will not dislodge Facebook from its leadership position in the near future, will attract part of the audience. Planning a marketing campaign requires more care and a preliminary analysis of the selected resource, product and target audience.

Forecasts are that active growth will slow down and the social media boom will subside. You shouldn’t give up your usual web portal in favor of only a page on Facebook, VK or another network. The familiar Internet and websites will remain on par with social networks.

What are the most popular social networks

Dozens of services work. Some of them are loved in several countries or even around the world, others unite citizens of one country and are not widely used outside its borders. An overview of what social networks there are and a list of popular world services is provided below.

Facebook

The unconditional first place is ensured by over 2.2 billion accounts in the world. Facebook has been in operation since 2004, created by Mark Zuckerberg. A simple and free communication service that allows you to:

• Register your own page where you post photos and other materials.
• Find other users, add them as friends, find out their news.
• Share information from the network or from other participants, upload videos and photographs.
• Create groups (open or closed).
• Find out the news.
• Comment and rate publications.

Facebook Inc. (the owner of the service) is constantly expanding its capabilities. Hyperlocal advertising (within a certain radius from the advertiser), Snapchat (disappearing stories), GIF animation for commenting, saving interesting materials, messenger and other functions confidently retain the interest of users.

YouTube

Video hosting You Tube from Google is the most popular video network in the world. It is also considered a social network, as it allows users to register, communicate, and share their videos. Here you can find information for every taste, from entertainment to educational courses. Founded in February 2005 in the USA. At the beginning of 2018, there are over 1.5 billion active users, and the result of several million views of popular videos is quite achievable.

Main features:

• Post your videos for viewing.
• Various formats are supported: panoramas, HD, Full HD, MPEG-4 AVC and others.
• Edit videos from the browser using editor programs (add titles, audio tracks, images, transitions).
• Comment, rate other people's videos or comments.
• Create group chats.
• Maintain a video channel.

The company is trying to control the content of the resource, periodically deleting videos that violate copyright and are recognized as extremist. In some countries, the resource is blocked for publishing materials objectionable to the authorities.

whatsapp

Mobile messenger for more than 1.2 billion people. WhatsApp was created in 2009, and since 2014 it has been owned by Facebook Inc. It is considered a social network due to its functions:

• Correspondence between participants.
• Creation of groups, communication in group chat mode.
• Share videos, music and other content.
• Possibility of assigning statuses for an account.

These features make it possible to classify WhatsApp as a social network, with one feature - it works based on the phone book. To communicate, you need the phone number of the interlocutor. Whether this limits it or, on the contrary, allows you to maintain privacy – there are different opinions. One of the advantages is that a large number of versions have been developed that support different operating systems, including Symbian (which is rare).

Instagram

An application for different operating systems for publishing pictures and short videos (up to 60 seconds), viewing materials from other participants, with the ability to rate and comment. Since its launch in 2010, Instagram has reached more than 1.1 billion registered members. In 2012, it was acquired by Facebook Inc. Popular Features:

• Blogging.
• Photo processing - effects, frames, special shooting modes, collages.
• Creating your profile and publication feed.
• View friends, rate and comment on their posts.
• Cross-posting – simultaneous posting of material on several social networks.
• Search for the necessary information using hashtags (special marks).

Instagram is especially popular among young people under 25 years of age and is actively developing. This network is one of the most promising for business, product promotion, brand promotion and services.

WeChat

The leader among Chinese services is WeChat, a micromessaging application. Considering the ban in the country of world favorites Facebook, Twitter and YouTube, Chinese users communicate with their developments. WeChat is not just an application; it has much more options. Basic:

• Personal communication, video calls, voice messages.
• Group chats for up to 500 people.
• Blogs, reviews, testimonials, “Moments”.
• Pay bills and purchases.
• Dating (including geographic search).
• Photo editing, text translation.
• One account on different devices at the same time.

And although there are a number of restrictions (for example, one publication per day), the application is relatively new (working since 2011), the number of accounts is approaching a billion. WeChat is being promoted outside of China (Russia, India and other countries).

Qzone

A Chinese social network with the following capabilities: blogging, watching videos, listening to music, communicating, making purchases. Basic options are free, additional options are available with a premium subscription. Since its founding (2005), it has attracted 600 million participants. Available in English and Chinese.

Sina Weibo

A Chinese version of a microblog, basically similar to Facebook and Twitter. Since its inception (2009), it has attracted the attention of more than 500 million users. Development is hampered by the support of English and Chinese languages ​​and government censorship of the country. It has a convenient tree structure for comments, an online shopping service, and a premium profile with advanced functionality. On the Internet you can communicate, meet new people, download and view photos, search for interesting information and follow the news.

Google+

Google's own development. The operating principle is based on the concept of circles. The user creates them himself, regulating who and what information will be available. Main features: sharing photos, videos, links, games, group chats, support for mobile devices, video conferencing. Launched in 2011, there are more than 135 million users. The profile is associated with an email from Google and affects search results. The service is considered one of the most promising; the number of accounts is expected to grow steadily in the coming years.

LinkedIn

Network for professionals. More than 500 million users from 200 countries communicate on its pages. The main emphasis is not on entertainment, humor, news and other content familiar to other services, but on a resume, portfolio, list of skills (with confirmation from real people), vacancies. Asking colleagues for advice, discussing professional issues, looking for a job or employees, getting recommendations are the tasks of LinkedIn. The project was launched in 2003 and purchased by Microsoft in 2016.

Twitter

Started working in the USA in 2006. Features: blogging with short messages (maximum 280 characters). An interesting option is “Moments” (plots with development). You can learn about high-profile, popular news without subscribing to other users. People famous in a variety of fields from show business to sports maintain their microblogs on Twitter. The total number of accounts exceeds 330 million.

What social networks are there in Russia?

In Russia, the popularity of online communication services does not lag behind global indicators. Only they have their favorites - Russian VKontakte and Odnoklassniki. It is imperative for anyone who promotes their products or brand through SMM to know their leaders in this industry.

The rating of all social networks in Russia is estimated as part of the traffic that is created by this service on the Runet. The assessment is based on the results of 2018 studies of the largest Russian statistical data collection services on the Internet: Yandex.Metrica, SpyLog/Openstat, LiveInternet, Hotlog, [email protected].

These services lead in activity among Russians. Let's briefly look at two main national developments.

In contact with

Russian network created in 2006. Owned by Mail.Ru Group. Supports over 90 languages, over 460 million registered users. Most popular among Russian-speaking users - the leader of all social networks in Russia in terms of use. Possibilities:

• Creating your own page.
• Correspondence with other project participants.
• Sending pictures, audio and video recordings.
• Online cooperative games.

This resource is most often chosen for online stores and sales. This is facilitated by a wide range of opportunities and a large Russian-speaking audience.

Classmates

Another successful development by Mail.Ru Group. It ranks third in popularity in Russia with more than 330 million participants. The project is available in 14 languages ​​and has been operating since 2006. Main features:

• Your own page for publishing information.
• Communication by messages or video calls.
• Search for people using different parameters.
• Payment for goods, money transfers.
• Additional paid options (invisibility, blacklist...).

The Odnoklassniki project works in both full and mobile versions, which is convenient and saves network traffic and time for loading the page.

List of social networks

A clear answer to the question “which social networks are better?” No. Each of them has a number of advantages and is popular in a certain environment. Country, age, range of interests influence preferences. We have decided on the main services, but the choice is much wider. Below is a list that includes the most promoted projects.
Social networks of the world:

• For communication: Facebook, VKontakte, MirTesen, Pinterest, Moy [email protected], Odnoklassniki, xbeee.com, Pikabu, ASKfm, Cloob, Instagram, Google+, Myspace, RetroShare, Vine.
• Thematic: Promise Bank, Diary, On the Wall, Habbo, Jeep-er Club, Auto Club AutoPCL, NumPlate, Last.fm, Olvet Community Network, MyAnimeList, Untappd, CHIF.SU, Wakoopa, Vsoyue, ktoprochto.ru, Nekto.me , Dravi.ru, Generations, Starichki.ru, Mom's page, MommyBuzz, BabyBlog, Badoo, Mamba, LovePlanet, Vichatter.net, Violetta, MegaMixGroup, Sociale by Vampir4ik, Ilovecinema.ru, Goodreads, Oplace, Zeenga.ru, We place , DRUZHNO.COM, Peers, Lemberg, Limpa, Badoo, LibertySpace, Locals.ru, Facerunet.ru, Krabitsa, Love Me Tender, Vpiski.Net, Neforu.ru, Budist.ru, Politix.ru, Politiko, In the Army, Classmates, Smeshariki, Moya Shkola.com, KSODIS, TOPodnoklassniki, Webkrug.ru, Car2gether, Tourout.ru, Marshruty.ru, Geoid, Naarende, IT Specialists, Habrahabr, Abyrvalg.NET, BookHook, Rybakiohotniki.ru, Foursquare, Schoolchildren .
• Professional: Doctor at work, My Circle, Professionals, E-xecutive, Mendeley, iVrach, LinkedIn, Viadeo, Academia.edu, Voiceland, Webby.ru, My Business Card, ResearchGate,.
• For blogs: Instagram, Fixfeel, Twitter, TipTopic.net, RuTvit, Toodoo, Blogosphere, LiveJournal, LiveJournal, Diary.ru.
• Asian: Tencent Qzone, Sina Weibo, QQ, Renren, Pengyou, WeChat, Douban.

Find like-minded people, meet love, get advice, learn something new and just chat - everything is possible on social networks. And what are the most popular ones you now know.

According to this indicator, VKontakte is significantly ahead of other social networks.

The main audience of the resource is young people, who use the ability to download, view and listen to video and audio recordings from almost any user on the page. The service is also characterized by a large number of various communities and celebrity pages, which contain the latest news and publications.

Through these communities, users can create all kinds of interest groups, read about the latest events, exchange photos and invite each other to various events.

"Classmates"

Odnoklassniki currently ranks second on the Russian Internet. This social network became one of the very first in Russia and is still very popular.

The resource is popular among middle-aged people.

A special feature of Odnoklassniki is that it has its own currency, with which you can buy gifts, change interface elements and activate new account management functions. The drop in Odnoklassniki traffic was caused by the growing popularity of VKontakte. However, the social network managed to regain part of the audience thanks to the transfer of the service to Mail.ru, a large company that provides a large number of services for Internet users.

Other social networks

Facebook is a social network that became the first in the world and is the most popular today among users all over the world. However, it has not become so widespread in Russia due to restrictions on downloading files and sharing videos that the resource imposes. Also, some users note that Facebook has a somewhat overloaded interface, which makes it difficult to get used to and use the network's functions.

Other popular social networks are such world-famous sites as Twitter, which allows you to share short entries and incidents in life with other users, Livejournal, which allows you to maintain a fully functional blog, and Google+, which at the moment has not yet gained widespread popularity among users in the world. Russia.

Today people communicate more and more in virtual space. The Internet and mobile devices allow you to do this almost anywhere. The most popular social networks play the role of a kind of bridge between vast distances and at the same time a small state, each of which has its own rules.

Today people communicate more and more on social networks

The concept of a social network itself has already become quite blurred, since many of those virtual platforms that are called by this name are instant messengers, video streamers, video hosting sites, and photo hosting sites. But nevertheless, all these communities are recognized as social networks.

List of the most popular Russian social networks. networks differs from similar global ones. Mainly on the first two lines:

1. In contact with
2. Facebook
3. Skype
4. Google +
5. Viber
6. Facebook Messenger

This is the list we have for 2016.

VK.com

VK has traditionally been the leader among all other social networks in Russia and many CIS countries for many years. Last October, Contact turned ten years old, and it remains a virtual monopolist in the sphere of online communication among Russians. The average daily audience is about 64 million visitors.

Every year, both the mobile application and the web version receive new features that are present in other social networks. One of these was the appearance of “Stories”, with the help of which you can tell your friends and subscribers about your life in videos or photographs. In addition, money transfers and voice messages, familiar to many, appeared.

OK.ru is the fifth most popular Russian website. Odnoklassniki constantly steps on the heels of Contact: 51 million users per day - but nevertheless can never catch up with it.

This year on social media. networks appeared broadcasts from groups, money transfers, and the “OK Video” application. Odnoklassniki also tries to provide users with the maximum number of communication opportunities. It is worth noting that both sites: VK and Odnoklassniki belong to Mail.Ru Group.

Facebook

Facebook ended up in third place largely due to the existence of its Russian counterpart - VKontakte. Since it is more convenient for us to use Pavel Durov’s brainchild, and many have many more friends there, 6 million Russians log on to Facebook every day.

Skype

Skype cannot be called a full-fledged social network. network, since it is still deprived of many functions inherent in the same VK. The main feature of Skype has been and will be video calls. Yes, there are chats and the ability to add personal information, but most people use Skype specifically for video or audio communications.

Despite the emergence of such programs as Viber, WhatsApp, FaceTime, Skype does not lose its popularity. Perhaps because many are not yet sufficiently accustomed to new substitutes for the old, reliable program.

Google +

Google + is an unsuccessful attempt by Google to create its own social network. net. Unsuccessful because the popularity of Google + is decreasing every year. It’s only a matter of time before there are no users left there at all.

The most interesting thing is that Google + ranks fifth in our country. In other countries, it is practically not quoted at all due to low popularity.

The popular application is rapidly conquering the world. Today, WhatsApp is used by hundreds of millions of people around the world: the monthly audience is 1 billion. It is also quite popular among Russian users.

Viber

An analogue of WhatsApp with similar functionality. However, it is more often used to make calls than to exchange messages.

Viber is already beginning to lose ground after the emergence of such popular means of communication or social media. networks like WhatsApp.

Instagram is in eighth place, while in the world it is constantly in the lead and is located in the top five. This is a network that is used by a large number of young people. It finally became possible to consider it social after Direct appeared on Instagram - chat with users.

Instagram is gradually starting to outpace Twitter. On Insta, everything is built on sharing photos, on Twitter, on short messages.

Twitter has become quite strong in the post-Soviet space, but is beginning to lose popularity to Instagram, which is still winning new users. The monthly audience is 7.7 million people.

On Twitter, the main feature is small notes about their lives that users share with each other. Naturally, the creators did not stop there and added many more different features: chat, the ability to post videos and photos, likes and reposts - making Twitter a full-fledged social network. network.

Facebook Messenger

Facebook Messenger also cannot be considered as a separate social network. This is an application that allows you to chat with your friends.

However, despite this, Facebook Messenger found itself in the top ten most popular networks. The messenger has an arsenal of capabilities similar to Viber and WhatsApp.

How are things going abroad?

1. Facebook
2. Facebook Messenger
3. WeChat
4. QZONE

YouTube is also well known to Russian users, but in the world it is ranked second, and as one of the most popular social networks. networks. Billions of videos are watched daily on the site, and the number of accounts is 1.3 billion.

Well, perhaps in a few years YouTube will become just as popular here. The service at the moment mainly acts as a server for a huge number of videos, allowing users to create their own channels, comment on each other, and put “likes” or “dislikes”.

Tumblr appeared in Russia relatively recently and is just beginning to gain its popularity. While in the rest of the world it is already in the top ten. Its monthly audience is 555 million people.

This network is used mainly by young people. In it you can share various multimedia content. At the same time, the developers try to ensure its uniqueness.

The QQ and QZONE services are known primarily in Asia. This is a messenger and a social network, respectively. It is unlikely that if you go to them, you will find your friends there.

So, as you can see, in 2016 the lists of the most popular networks partially overlap. And even if they do not merge at all, it is clear that everywhere people follow the path of instant messengers and specialized applications in order to discard the unnecessary. Although traditional social networks still occupy the top.

Social networks with the largest number of users

• Created: October, 2010
• Founders: Kevin Systrom and Mike Krieger (later joined by others)
• Number of accounts: 200,000,000

Brief Description: It is said that some normal people use this application to share their photos and videos with their friends. However, overextended guys with an inflated sense of self-importance were even more delighted with the new enticement, which allowed them to share with the whole world the appearance of their lunch, dinner, carpet, toilet and slippers.

9th place. Classmates

• Created: March, 2006
• Founders: Albert Popkov
• Number of accounts: 205,000,000

Brief description: they say that among domestic social networks, Odnoklassniki ranks first in terms of the amount of downloaded pornography. Odnoklassniki is also remembered for its paid registration from 2008 to 2010 (you could only create a stripped-down demo version of the account for free). Average age of users: about 30 years.

8th place. Tumblr

• Created: 2007
• Founders: David Karp
• Number of accounts: 210,000,000

Brief description: social network for bloggers. You write a blog, post pictures and reveal your amazing inner world to others. Your friends do the same. To encourage each other in this difficult task, you can like and comment on individual elements of revealing individuality.

7th place. Badoo

• Created: November, 2006
• Founders: Andrey Andreev
• Number of accounts: 220,000,000

Brief description: perhaps the most popular international dating site, which includes all the elements of a social network.

6th place. LinkedIn

• Created: May, 2003
• Founders: Reid Hoffman
• Number of accounts: 225,000,000

Brief description: business social business network. The site interface is available in 20 languages. Representatives of about 200 different countries are registered on the network. Users have the opportunity to leave a resume, find a job, publish lists of available vacancies, search for information about various enterprises, establish business contacts, share information about upcoming conferences, business meetings, visits, etc. In a word: boring. And no "Funny Farm".

5th place. In contact with

Brief description: of course, this social network is no worse than others. But it is annoying solely because of the meaning it plays in the minds of schoolchildren and teenagers: in the most clinical cases, you can admire real network addiction. Zhiza... Characteristically, the creator of the century, Pavel Durov, retired in the spring of 2013 and now has only a “historical” relationship to Vk.

4th place. Sina Weibo

Brief description: It’s easy to be a popular social network if your homeland is China. Sina Weibo combined the functions of Facebook and Twitter, targeting Chinese audiences. The Chinese said “Ni hao!” and since then they have been living together. By the way, this is the only social network from our rating that does not have a Russian interface.

3rd place. Twitter

2nd place. Google+

Number of accounts: 540,000,000

Brief description: the funny thing is that many of your opponents of social networks have become involved in the Google+ sect. And it all started harmlessly: with the acquisition of a tempting mailbox from Google. Its attractiveness lies in the following: firstly, it ends on kosher worldwide.com, and secondly, as a nice bonus, each user receives virtual storage on Google Drive.

And so you use your email, upload a couple of photos, +1 the posts of your friends and quietly laugh at the losers who have been sucked into social networks.

What’s interesting: Google named privacy as one of the main principles of its work (this is already funny). At the same time, the information that the user posts, sends/receives by mail, directly affects the results of search queries. Google says it's personalization, but George Orwell says big brother is watching you O.O

Social networks are a type of Internet resource with the ability to join different interest groups, discuss all sorts of links, videos, photos, etc. I don’t know any people who haven’t heard of at least a couple of networks from the list below.

How did you find out about this site?
- I am a registered user.
- Is it true? Are you doing this singles thing?
- I am a 32-year-old system administrator who works in the basement. Yes, I do this singles thing.

Facebook has an audience of 750 million users in 200 countries. The service was born in 2004 as a site for communication between Harvard students, and what follows is a well-known story. I highly recommend it to anyone who hasn’t seen Fincher’s film – it’s educational and 3 Oscars no matter what.

Forbes included the founder of the service, Mark Zuckerberg, in the list of the richest people in the world. There are many independent programmers working inside the site; the programs they created have brought the lion's share of success

LiveJournal is a blog platform that brings together a variety of people, be it age, social status, religious views, preferences, and so on.

In 1999, American programmer Brad Fitzpatrick registered the domain livejournal.com and created a giant virtual diary service. At first it was his personal blog site, then his friends and acquaintances began to unsubscribe there, and off we go. Fitzpatrick founded the company Danga Interactive, in 2005 the company was sold to the large corporation Six

Twitter is essentially a microblogging system where users can post short texts of up to 140 characters using SMS, pagers and a web interface. Twitter was created in 2006 in San Francisco by Evan Williams, Jack Dorsey, Noah Glass and Biz Stone. IT specialists worked on an R&D project with Odeo.

In October 2006, they opened their own company, Obvious, through which they managed Twitter and Odeo. There was nothing like this before, so immediately after entering the market, the number of users of the tweeting network began to grow very quickly. In April 2007, Twitter split from Obvious and became

Tom Anderson and Chris DeWulf met at XDrive Technologies, which they left to form their own company, Response Base Marketing. The main goal was to create a universal space for online activities. Initially, the guys focused on the interests of the creative part of users - photography, programming, music, cinema.

As of June 2006, the resource boasted 48 million unique visitors and 27.4 billion page views. Even the Pentagon decided to play on the popularity of MySpace: in the name of replenishing the ranks of the US armed forces, an official page of the American Marine Corps was created on the social portal, equipped with a “Contract” button

Google+ is a social network of Google Inc. In 2010, there was information about the development of a new social network, Google Me, but it turned out to be a hoax. In the spring of 2011, information about the social network Google Circles was leaked, but when Google+ began operating in June, it became clear that Google Circles was its basis.

Circles divide the social circle into separate subgroups. The number of photos and videos is not limited by anything other than size; video duration is a maximum of 15 minutes with a resolution of 1080p. There are Video Meetings where users can set up video chat (maximum 10

Brothers Pavel and Nikolai Durov were inspired by Facebook and created Vkontakte.ru. Previously, Pavel created Durov.com and Spbgu.Ru (by the way, it is still one of the largest communities for students in St. Petersburg and Moscow).

Due to the similarity of the interfaces, there were many disputes about copyright, but for Vkontakte it was necessary to write your own code, look through the Ministry of Education reference books, university websites and do a hell of a lot of work. So to be honest

Albert Popkov was on the team that created the social network Passado.com. Since 2000, I have developed a project similar to Classmates with my own money. This loud and at times scandalous network has gained an audience of 1.5 million users in Russia in 7 months.

The British company i-CD Publishing, Popkov's former employer, accused him of using Passado's ideas and other terrible sins. They also said that Odnoklassniki is a project of the FSB, this is how they monitor people and collect dossiers in leather folders. Or whatever it is