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Why tricolor turned off discovery. Tricolor TV launches Eurosport, Discovery Channel and TLC in HD format

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The largest operator pay TV Tricolor TV stops broadcasting Discovery family channels, including TLC and Eurosport, from December 1. The partners failed to agree on the commercial terms of cooperation.

The parties worked according to the revenue sharing model: the operator, receiving subscription fee from subscribers, shared it with Media Alliance. Tricolor TV put forward "unacceptable conditions," the operator's proposal "puts it in a privileged position in relation to the entire market," Grigory Lavrov, director general of Media Alliance, told Kommersant. Viewers, connecting to digital television, pay primarily for content, choosing an operator from a list of channels, he argues.

The channel was withdrawn from the Tricolor network due to the expiration of the contract with the copyright holder, the operator's representative said. According to him, the main package contains analogues with educational content.

The Discovery group includes educational entertainment channel Discovery Channel, Animal Planet's wildlife channel, TLC and Eurosport's women's entertainment channel. In Russia, they are managed by Media Alliance, a joint venture between the National Media Group (NMG) and Discovery Communications. Until 2015, the latter owned Russian versions its entire channels, but the law restricting foreigners in Russian media forced it to cede 80% of the NMG business. Media Alliance also operates the Turner group's channels (Cartoon Network, Boomerang and CNN), but they are distributed under a separate contract.

In addition to the subscription, Discovery also earns from advertising. Its volume on cable and satellite TV channels for the first three quarters of this year, the Association of Communication Agencies of Russia estimated at 2.45 billion rubles - 64% more than a year earlier. Discovery is one of major players in this segment. According to TNS Russia, in January-October in terms of audience, it ranked eighth among almost three hundred niche channels with a share of 0.37% (the share of viewers of all Russians over four years old with the TV on).

Mikhail Demin, CEO of NTV-Plus, calls Discovery a "backbone player." MTS does not comment on relations with Discovery. At the same time, disputes between pay TV operators and content producers arise almost every year. The situation escalated in the autumn of 2014, when a sharp increase exchange rate, in which many contracts are denominated, has led to widespread revision of prices. As a result, for example, Akado turned off Viasat channels and resumed their broadcasting only last August.

Broadcasters also have questions about Tricolor. It is the largest operator in Russia satellite television, its subscriber base at the end of 2015 amounted to 11.8 million subscribers, which is about a third of the pay TV market, iKS-Consulting calculated. Last September, Tricolor began to notify subscribers about the "suspension of broadcasting" of popular thematic channels of the All-Russian State Television and Radio Broadcasting Company, including Russian Romance, My Planet, Science 2.0, and others, "in connection with negotiations with the copyright holder to extend cooperation." On its website, the operator reported that he was ready to provide a "quality replacement", including through the expansion of film content on channels of its own production. The top manager of the All-Russian State Television and Radio Broadcasting Company then, in an interview with Kommersant, expressed bewilderment: the state-owned company did not discuss the termination of the contract and "did not understand what the problem was." However, a week later, a representative of Tricolor stated that “the extension of the contract is a regular situation”; the parties settled it.

largest Russian operator digital television "Tricolor TV" began broadcasting one of the most popular TV channels in the portfolio of Discovery Networks in high definition. Eurosport HD, Discovery Channel HD and TLC HD TV channels are available to Tricolor TV subscribers in the operator's main package - Unified*.
Eurosport is the leading sports multimedia platform that offers content on over 120 sports as well as sporting events from around the world. Eurosport is proud of the most a wide range programs on the 7 pillars of modern sports - tennis, cycling, football, winter sports, summer Olympic sports, auto and motor sports, and snooker. Eurosport programs are commentated by world-class experts, and both the leading athletes of our time and champions constantly appear in the frame tomorrow. Eurosport is ahead of all pay-per-view in terms of TV viewing share sports channels in the category "all 18+". Until August 9 inclusive, the Eurosport TV channel broadcasts the 16th World Championship in water sports sport - the largest international competition, which takes place in Kazan. From August 22 to September 13, cyclists will be able to fully immerse themselves in the atmosphere of the famous Vuelta cycling race, watching the best cyclists all over the world, when athletes will compete at a distance with a total length of more than 3,300 km. From 22 to 30 August Eurosport will cover the World Championships in Athletics. All preliminary competitions and finals will be shown in live, throughout the championship, spectators are waiting for detailed overview events within the hour thematic program “Athletics. World Championship. The best of the day."
Discovery Сhannel - the founder of the educational and entertainment genre on television, the channel number 1 among pay channels in Russia, the male audience is 20-49 in terms of the share of TV viewing. Discovery Channel immerses experts, pioneers and explorers in stories that inspire, excite the imagination and provide food for thought. In August, the channel’s viewers are waiting for the famous “Shark Week”, as well as the tenth anniversary season of the hit show “MythBusters”, this season Adam and Jamie will test the myths inspired by the cult TV series “The Simpsons”, the iconic saga “ star Wars and the legendary Indiana Jones films. In September, the famous actor Idris Elba will challenge all four elements and set a land speed record in the new Discovery Channel project “Idris Elba: No Brakes”. The premiere of "In Search of Treasure: Serpent Island" will take viewers to the southeast of Brazil, along with a team of desperate Inca treasure hunters. Later this year, the eco-thriller Race to Extinction will premiere exclusively on Discovery Channel, a new documentary directed by Louis Saihoyos, the Oscar-winning director of The Cove. documentary in 2010.
TLC is the No. 1 women's paid lifestyle channel in Russia in terms of TV viewing share and monthly coverage. TLC entertains through content that is bold and unexpected, bright and eye-catching. It draws you in, so you can't put it down. TLC TV channel opens doors and new horizons by showing real scenes from real life, which really capture and charge with positive emotions thanks to inspiring characters and their fascinating stories. In August, viewers are waiting for the premiere of the Runway 30+ programs, which will tell you how to become a successful model if you are in your early thirties, and the new season of the Emmy-winning TLC show, Life is not easy for short people! » about the difficult but fascinating life of the Rollof family. In September, the premieres of programs filmed in Russia will take place: "Real Adoption" and the continuation of the project "IVF in Russia: Expecting a Baby", which will tell you how to find family happiness by becoming happy parents. The new TV season on TLC promises to be truly delicious, along with celebrity chef Buddy Valastro and the premiere episodes of his show The King of Pastry Chefs. This time, Buddy and his team will face a difficult test - a hand-painted matryoshka cake!
To view new TV channels, the operator's subscribers need to update the list of TV channels in the receiver's interface. The total subscriber base of Tricolor TV at the end of Q2 2015 amounted to 11.415 million Russian households.
Mikhail Goryachev, content director of Tricolor TV: “We have included these three TV channels, which are certainly popular in their segment, in our network, at the numerous requests of our subscribers, while the cost of the main package “United” has remained the same. I want to note that these TV channels broadcast in high definition format. Never before has the Russian viewer had such an abundance of high-quality HD channels at an affordable price.”
Grigory Lavrov, Senior Director of Discovery Networks Channels in Northeast Europe: “We are very pleased that Tricolor TV subscribers have access to high-quality, exciting and exciting content from our TV channels. Now Tricolor TV subscribers will not miss the most iconic sporting events thanks to Eurosport, the loudest premieres of the Discovery Channel and will discover the fascinating world of TLC, while HD quality will make the viewing experience even brighter.”

* Discovery Channel HD and TLC HD are available to the operator's subscribers living in the Eutelsat 36A/36B coverage area and using receiving equipment with HDTV support; Eurosport HD is available to the operator's subscribers living in the coverage area of ​​Eutelsat 36A/36B and Express-AT1 and using HDTV-enabled receiving equipment.

The largest pay-TV operator, Tricolor TV, will stop broadcasting Discovery family channels, including TLC and Eurosport, from December 1. The partners failed to agree on how to share revenue from subscription fees.

The National Satellite Company (Tricolor TV brand) will stop broadcasting the channels of the Discovery group from December 1. A representative of the Media Alliance (which manages the group of Discovery channels) confirmed this information, specifying that the contract with Tricolor expires on November 30 and the company decided not to renew it.

The parties worked according to the revenue sharing model: the operator, receiving a subscription fee from subscribers, shared it with Media Alliance. Tricolor TV put forward "unacceptable conditions," the operator's proposal "places it in a privileged position in relation to the entire market," Grigory Lavrov, director general of Media Alliance, told Kommersant. Viewers, connecting to digital television, pay primarily for content, choosing an operator from a list of channels, he argues.

The channel was withdrawn from the Tricolor network due to the expiration of the contract with the copyright holder, the operator's representative said. According to him, the main package contains analogues with educational content.

The Discovery group includes educational and entertaining Discovery channel Channel, Animal Planet's wildlife channel, TLC and Eurosport's women's entertainment channel. In Russia, they are managed by Media Alliance, a joint venture between the National Media Group (NMG) and Discovery Communications. Until 2015, the latter owned the Russian versions of its channels entirely, but the law restricting foreigners in Russian media forced it to cede 80% of the NMG business. Media Alliance also operates the Turner group's channels (Cartoon Network, Boomerang and CNN), but they are distributed under a separate contract.

In addition to the subscription, Discovery also earns from advertising. Its volume on cable and satellite TV channels for the first three quarters of this year was estimated by the Association of Communication Agencies of Russia at 2.45 billion rubles, which is 64% more than a year earlier. Discovery is one of the big players in this segment. According to TNS Russia, in January-October in terms of audience, it ranked eighth among almost three hundred niche channels with a share of 0.37% (the share of viewers of all Russians over four years old with the TV on).

Mikhail Demin, CEO of NTV-Plus, calls Discovery a "backbone player." MTS does not comment on relations with Discovery. At the same time, disputes between pay TV operators and content producers arise almost every year. The situation escalated in the fall of 2014, when a sharp rise in the exchange rate, in which many contracts are denominated, led to a widespread revision of prices. As a result, for example, Akado turned off Viasat channels and resumed their broadcasting only last August.

Broadcasters also have questions about Tricolor. It is the largest satellite television operator in Russia, its subscriber base at the end of 2015 amounted to 11.8 million subscribers, which is about a third of the pay TV market, iKS-Consulting calculated. Last September, Tricolor began to notify subscribers about the "suspension of broadcasting" of popular thematic channels of the All-Russian State Television and Radio Broadcasting Company, including "Russian Romance", "My Planet", "Science 2.0" and others, "in connection with negotiations with the copyright holder to extend cooperation." On its website, the operator reported that he was ready to provide a "high-quality replacement", including through the expansion of film content on channels of its own production. The top manager of the All-Russian State Television and Radio Broadcasting Company then, in an interview with Kommersant, expressed bewilderment: the state-owned company did not discuss the termination of the contract and "did not understand what the problem was." However, a week later, a representative of "Tricolor" said that "the extension of the contract is a regular situation"; the parties settled it.

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