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The sites are similar to YouTube. Is there an alternative to YouTube? Testing the real work of five video hosting sites

Material from The most complete encyclopedia of Internet marketing in Runet

YouTube analogs

Projects similar to YouTube emerged both before and after YouTube: Vimeo, Dailymotion, Smotri, Corbina.tv, Music.ivi, Ruhd.ru and many others.

Some services copied the YouTube interface (Revver at the beginning of its creation; Clipshack; in Russia - Rutube).

Sites based on video content have a similar structure, video hosting and distribution services, etc. Their main difference is in business models (paid / free service, use of advertising), technical details and the prevalence of this or that content (music videos / movies / TV shows / videos in high quality, etc.).

Foreign video hosting

Consider the largest and most popular foreign video hosting sites.

Free video hosting for downloading and watching HD videos with elements of a social network. Opened in California (USA) in 2004.

Vimeo has two types of accounts: paid and free. Free allows you to:

1. Download videos of any format. For a week, each user is given 500 MB for storing videos. All files are stored on hosting services so that everyone can view or download them at any time.

2. A distinctive feature of hosting is the ability to watch videos in HD quality.

3. On Vimeo, you can share videos (or even entire albums with videos) with any user with one click. In the settings, you can specify the category of users to whom you want to send the video, for example, registered users, friends, etc. It is possible to publish videos on social networks: Facebook, Flickr, MySpace and others. You can also embed the hosting player code on blogs and any other sites.

4. The ability to communicate. You can subscribe to updates from other users, chat with friends, comment on their videos, join communities of interest.

5. Choose a video from a directory in which videos are divided into categories. The hosting also has channels and groups that any user can subscribe to.

6. Make privacy settings.

Dailymotion is a popular video hosting service in the USA. The average monthly audience of the hosting in January 2013 was about 116 million users. Provides access to a large collection of videos, including in Russian. There is a Russian-language interface. Supports HD video format. Not all videos are available worldwide - hosting has restrictions for some cities.

The hosting has no restrictions on uploading videos: you can upload any number of videos, videos are almost never deleted (except for videos promoting violence, pornography, etc.).

Video hosting has the following features:

  • Video,
  • channels,
  • movies and TV,
  • communities,
  • subscriptions, etc.

Russian-language video hosting

Consider the largest and most popular video hosting sites on the Runet.

Smotri.com is one of the most popular hosting sites on the Runet. The peculiarity is that the site offers the possibility of online broadcasts. These are live broadcasts of users, through which everyone can go online and communicate with other users, show themselves, look at others, comment on everything that happens live. To do this, you need to create your own channel. You can create regular broadcasts of the type of reasoning on the topic of the day, or just talk about everything that interests the author of the broadcast.

The technology of the site provides the organization of up to 500 live broadcasts at the same time, in each of which up to 5,000 users can participate.

Users can view, download, and comment on videos. The database contains both amateur and professional videos.

The hosting has paid services that make it possible to promote your video (raise it in new videos, use the Video Leader service, etc.), and also use the hosting as a repository for the originals of your video files.

Russian-language video hosting, created in 2006. The interface and functionality as close as possible to YouTube. With it, users can create their own channels and video blogs, conduct live broadcasts, etc.

Advantages: there is no time limit for uploading videos; it is possible to download videos via url.

The uploaded file is processed from a few seconds to 15 minutes, depending on the weight and format. For example, a video in FLV format will appear on the site immediately, without processing.

Video service that makes it possible to download and view videos of various topics. The advantage is that Yandex. The video does not need to be registered separately for those who have a Yandex account.

Hosting makes it possible to download video from a PC, from a webcam, from the Internet (in this case, the video will only be added to the album without the possibility of downloading: the player of another hosting will be displayed during viewing). The video upload limit is up to 750 MB.

Yandex. Video ”has its own club where users communicate: they discuss video and hosting opportunities, suggest ideas for improving it, and also ask questions. Video hosting services that are focused on watching movies and TV shows include: ivi.ru, Myvi.ru, ZoomBy.Ru and others.

To watch videos from YouTube, the majority of Android users use the standard client. However, there are in no way inferior, and sometimes superior to the original analogs of YouTube. NewPipe is the best of them all.

The Newpipe application interface is simple and straightforward with a minimum of necessary controls and settings. The similar color scheme is reminiscent of YouTube, and the search bar will allow you to find the video you want. The results are displayed in the form of a list with a preview, the choice of any video opens a window for playback in a program or an Internet browser. On the analogue of YouTube, the toolbar contains buttons for changing the resolution, downloading video and music to the device, as well as listening to a song in a third-party player. In addition, music will continue to play in the background even after the screen is locked, which is not supported by the YouTube client.

The analogue of youtube, the NewPipe application does not contain ads and hidden purchases, takes up 3 MB of disk space, and does not require API or Google services to work. Therefore, it is rational to use the application if the search giant's software is missing on the device or has been removed for personal reasons.

Due to Google's negative policy of competing with its own programs, NewPipe will not appear on Google Play. Therefore, the application is downloaded on a third-party website resource. Read more about the resource and the installation method in a separate one.

Main advantages:

  1. Analogue of youtube.
  2. Free, no ads.
  3. Choice of resolution and quality.
  4. Downloading video and music.
  5. Search, ease of use.
  6. No API or Google services required to work.

Main disadvantages:

  1. There is no program, and will not be on Google Play.
  2. Manual update only.

Conclusion

Previously, in order to download music or videos from YouTube, you had to use the services of third-party services, which caused discomfort and additional traffic consumption. Thanks to the YouTube analogue program NewPipe, music and videos are downloaded to the device, played in player mode, or watched in streaming mode. In addition, the program is indispensable in the absence or removal of Google services from the device.

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Hello blog readers!
Phrase, " alternative to YouTube"Sounds strange from my lips, doesn't it? An ardent supporter, he suddenly began to look for a replacement for his favorite video hosting. There are good reasons for this.

Namely - an amendment to the law on the storage of personal data of Russians on the servers of the Russian Federation. This amendment speeds up its entry into force by a year and a half. Since January 1, 2015, foreign companies collecting personal data, for example, during registration, are required to rent or build their data centers on the territory of the Russian Federation. That the latter are not particularly eager to do so yet.

What can this affect? It’s scary to assume Facebook, Twitter, Google, the largest stores, etc. But I’m not going to exaggerate, I’ll just tell you what worries me personally. Basically, these are related services, especially YouTube video hosting

List of Russian video hosting sites

All of us, even not being video filmmakers and owners, have personal videos. As a rule, these are celebrations, weddings, anniversaries, vacations, our children, parents, careers, achievements, etc. ... All this needs to be stored somewhere, and, if necessary, shown to family and friends.

There are a number of media where you can save your videos. But the development of the Internet greatly simplifies the task and provides additional functions and capabilities.

And what about training, presentation, advertising, entertainment videos? An active user cannot save all this on the hard disk, and there is no need for it!

So. Here is a list of the most popular Russian video hosting sites:

  • Mail.ru
  • classmates

In my opinion, these are the most affordable services. They have the functions of embedding video into web pages, the ability to share in, collect an audience (subscribers). In general, an almost complete alternative to YouTube.

A long-standing Russian competitor to foreign peers. Easy to register, nothing more. The interface resembles YouTube. Almost all the same functions. The limits for uploading videos are 10 GB and the length of the video is 50 minutes.

There is an interesting affiliate program for sites. By placing the video material on your resource, you will be able to receive a portion of the advertising revenue.

What else attracted me as a layman. For example, the absence of any advertising if you are viewing a video on Rutube.ru by logging in. That is, watching a movie or a program on a channel is a pleasure. But you have to be a registered user.

Mail.ru

At this point in time, video hosting Mail.ru, I liked the most. I am sure many users have mail from this Russian giant. This will greatly simplify the creation of your channel. Yes, that's right, the channel.

True, there is a nuance, first you have to upload the video to your personal albums, and only then add it to the channel. Verification via SMS is required.
The download volume is not limited, files of various formats are accepted, they are perfectly indexed by the Mail.ru search engine, a rich interface for embedding and promotion.

I use it for the section and have already created a test channel. Until I decorate it, I am exploring the possibilities.

A few words in general about the Mail.ru portal. This service is far from what it used to be! Mail has become much more secure, there is little spam, and in general all services are developing rapidly. At one time I left this site, now I am happy to return.

classmates

And finally, the popular social network Odnoklassniki. There are no special problems here. Fill in the video material and that's it, create a channel if necessary. Videos can be easily embedded into web pages and look pretty decent.

What do I think about it.

Perhaps this panic has no serious basis and a compromise can be found, but as they say:

Forewarned is forearmed! 25 votes
Average rating: 4.5 out of 5

Hello site readers! Anyone who follows articles on my blog knows that in addition to creating websites, I am also fond of creating and promoting YouTube channels, which, as you know, can bring decent profit.

If you are far from this topic and do not understand how and how much I get known, please read the articles given, where I told in as much detail as possible what YouTube pays for and how to roughly calculate the income per 1000 views.

But let's not get distracted from the topic, today I want to talk about the main sources of traffic inside YouTube, in order to understand from where your videos can receive views and which of the methods is the most promising.

How viewers find YouTube videos:

  • Search bar.
  • Similar videos.
  • Recommended content.

Search. Everything is clear here, the user types a query into the search bar and YouTube displays videos in the search results that will be relevant to the key.

This principle of ranking is somewhat similar to search engines, etc., since video hosting borrowed their algorithm of work + created their own, for example, total video viewing time by all users(audience retention).

To break into the TOP and collect the most traffic, you will have to take into account, albeit not all the factors that influence the video position in SERP YT, but the main ones are for sure.

Video optimization rules:

  • Metadata: title, description, tags, preview.
  • Internal factors: annotations, hints, comments, likes, audience retention.
  • External factors: social networks, websites, comments.

So, initially, I tried to get views from the YouTube search (apparently, when creating sites, I got used to the fact that the lion's share of visitors is brought by search engines).

But in practice, this method does not give much effect, because all queries from the TOP search engines on YouTube, firstly, are limited by the popularity of the query, and secondly, the audience that uses it switches to watching other videos through the recommended content and related videos.

A simple example, when you drive in “jokes with kittens” in the search for UT, then after watching one video, few people resort back to the search, then a column with similar and recommended videos comes into play.

See what happens if you optimize all videos exclusively for search queries.

As a result, the picture of traffic distribution looks like this for a year.

And the saddest thing is that there is no need to talk about millions of views, since it is precisely viral videos with some crazy name.

Similar videos. Here, things are much better than with search, since the channel can receive more views, due to the video getting into the "Similar" column to other traffic videos.

If we assume that 1000 people watch a video about pizza on the screen every day, then videos from the "Similar" column are more likely to receive similar traffic, since the user will probably want to learn several pizza recipes.

But who he prefers will depend on the title and preview.

Those channels that I promote exclusively through related videos have the following ratio of views.

But do not forget that YouTube is constantly changing its algorithms and if one day the video flies into similar traffic and pulls others from your channel, then in a couple of days the picture may change radically and everything collapses. 🙁

Unsurprisingly, most SEOs are racking their brains trying to figure out how to get into related videos on YouTube.

I will say right away that no one will give an unambiguous answer to this question, because YouTube is aimed at creating relevant SERPs and if the algorithm is known to everyone, then what quality can we talk about then.

Therefore, on all sites and forums, only guesses and personal observations are given.

How to promote videos in related YouTube:

  1. Metadata. Choose a title (title) with a key, preferably the same as for those videos (competitor analysis rules) that already bring traffic. In the description and tags, it is also desirable to have a key.
  2. Preview. An attractive image (not fake) that reflects the content of the video, which should make you click on it.
  3. Audience retention... The video must be interesting so that it can attract the attention of the audience, forcing them to watch it to the end.
  4. Similar dynamics of views... It means that the videos must intersect for key queries, be of the same topic.
  5. Behavior. How users behave after watching the video: how many comments have been written, how many likes have been placed, how many subscriptions have been made, etc.
  6. Views. How quickly the video gains views in the first hours, days after publication.

By the way, it was noticed that the video can be similar, both after a short time (a couple of days), and after a few months, the latter happens to me most often.

For example, if you periodically watch a video about how to fix a car, then videos about auto repair will be shown in the feed of similar ones and on the main page.

As you can see, these videos are located both on the main page of YouTube, and in a column with similar videos mixed in, the output of which cannot be influenced.

Perhaps this is all that I wanted to tell today, I will be glad if you write in the comments about your own observations of the ranking of videos on YouTube.

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