There are many rules and principles for great design, but when it comes to landing pages, it's almost an exact science. It's about conversion-driven design, or using it to trick the user into taking a particular action.

The first, and perhaps most important, task is to find a clear USP (unique selling proposition) for a product or service, and then use a landing page design to focus everything on one main call to action (CTA). This can be an invitation to the visitor to register or make an instant purchase. Whatever the goal, it is the page's design job to direct the user towards it - whether through the use of white space, contrasting colors, or clearer directional cues.

Clear, concise headings and subheadings, easily verifiable bullet points are what matters today. The landing page should be visible, often showcase the main image of the product or service so that it is in full view at all times, and cut right to the point to avoid escaping the user's attention.

With that in mind, we've compiled 10 particularly effective landing page design examples to show you how this theory is applied in practice.

A mysterious blob breaks most of the rules of normal landing page design

For starters, let's take a look at a page that ignores most of the rules we've just mentioned, at least so far as it does quite successfully.

Not wanting to lower the bar and use a standard interface template, design agency Resn created a landing page centered around a "blob," a mysterious, shimmering teardrop-shaped polygon that acts as a portal into Resn's soul. Press and hold the mouse cursor, and each time you will see completely different things: an apple-themed kaleidoscope, a bat with an Ouija board that uses laser X-rays to rip off people's faces from old paintings, a psychedelic tunnel with different turns, a ball beating about a pipe, a bottle that collects drops, and then pours out a bunch of different rubbish from itself.

Resn broke many of the usual landing page rules, but the result is convincing enough. The Droplet likely works as the perfect filter for attracting the types of clients that the agency wants to work with, and this is a really great page that you will probably never forget.

Each panel is a temptation

With its neatly arranged grid of gorgeous images, Present & Correct is undoubtedly reaching its main audience - people for whom stationery is a fetish.

Graphical graph paper as background, pale gray coloring, classic font like in old textbooks and panels, each of which displays a beautiful product. The products are carefully sorted into categories displayed on the top menu bar, but it is tempting to skip them and immediately start with a section under the intriguing title of "Ephemeral".

Landing page that talks about the power of typography

“We are the company behind typefaces,” says Monotype's landing page, and its sleek, smart design goes hand in hand with that bold statement. Accordingly, for a company that works with fonts, the main landing page is completely textual, but with a clever twist: using a special dialogue at the bottom of the page, you can change the appearance of the statement, choosing from the range of fonts presented (different weights and styles) in order to get an idea of ​​how what Monotype does.

All of this is superbly discreet and pushes you to click on the text links that lead to four more detailed landing pages - fonts, technology, expertise, and company, thereby expanding on Monotype's business and services, and of course, you get all the important fonts.

LS Productions lures into a cavalcade of posh locations in Scotland

LS Productions, a Scotland-based video and images production company, knows what its greatest asset is, and that is exactly what you see when you land on the site. Full-window loop video showcasing a selection of beautiful Scottish locations the company has to offer for your film or print project. Scroll down and you will learn about three main services: video, footage, and locations.

On this page has already done its job and everything that is posted below is just window dressing. If you would like to hire LS Productions then you can go to one of the main service pages, where you will find rich, well-presented information to ensure the professional suitability of the company.

O "Neill - a page that ideally sells the dream of snow and surfing

American brand O "Neill mainly focuses on two things, surfing and snow, and the site makes this clear with its landing page, which sells a wide range of apparel and sports equipment through stunning photos of big waves and snow-capped mountains.

A set of dropdown links at the top of your landing page can lead you straight to what you want, unless you know what follows: there is a carousel of featured products and two columns of page sections. And the Instagram gallery at the very bottom is enough for you to rush to the beach or to the top of the nearest mountain, but not before stocking up on O'Nile's equipment, and if you are in a hurry, you will also find a convenient dealer search in the same place below.

You just can't miss a call to action on the Bear CSS Landing Page

Bear CSS is a tool that helps web designers create CSS more quickly and easily based on their existing HTML. This simple layout adheres to all the basic rules of landing page design - clarity and simplicity without overkill.

The main call-to-action “download HTML” is a large orange button on a pale gray background, underneath three bullet points explaining the entire process. And just in case you miss it, the Bear CSS mascot points its paw directly at it from the other side of the screen.

Squarespace knows their main customers and has built their page around them.

Popular for its creativity, Squarespace provides high quality subscription website templates. In recognition of the fact that users will respond to different points on the page, the site presents several pages that showcase various aspects of the Squarespace site (including landing pages), as well as pages targeted at photographers, bloggers, artists, musicians, restaurants, and weddings.

Each section has a full screen image, a large heading in the center, and a call to action placed directly below it. Each landing page also includes a gallery of inspiring sites and a guided tour of the Squarespace benefits. But it all ultimately leads to one place: choosing a template and being able to test out a free trial.

GiftRocket's eye-catching golden call to action grabs attention instantly

Another great practice and example of how to use GiftRocket's simple headline + bulleted list + call-to-action formula is a beautifully designed landing page with a mostly illustrated landing page surrounded by icons of all the different products and services that are available for purchase.

And the finishing touch is the standout golden Send GiftRocket button on a light beige background that grabs attention as the only entry point.

One page shows what the app has to offer

The landing page for the retro analog photography app showcases all the features of Hipstamatic, as well as the look and feel and its intuitive navigation, engaging users as much as possible.

At the top of the page is a scrolling gallery of sample photos taken with the app. The call to action is immediately visible: the big tagline “Take Nice Photos” and the big yellow button inviting you to install the app on your iPhone.

No trinkets needed - Square now has its own POS software

The landing page is used to lure users with a free card reader in exchange for signing up for POS software. The result is a highly targeted page that hits right on the spot with the heading "POS Software Is Simple, Powerful, and Free."

Beneath the title and image of the main product, four short paragraphs describe the benefits of the product, and beyond that there is nothing else to distract the user from the prominent download link.

Hello dear readers of the blog site. Today we will talk about such an important thing as landing page, which is very often called the landing page in a bourgeois manner (from the English landing page - landing page). What is it and why is it so important?

Let's devote the current article to answering this question, and also in all details consider those points that are very important when creating landing pages, and consider all this on specific examples of landing page and those techniques that are used by the best usabelists to improve the efficiency of landing pages.

What is a landing page and why is it so important

Very often, even with the right work to attract the right people (target audience) to your site (, etc.), you, as a business owner, will not feel the return from this. It seems that the traffic is coming, and the audience is the target, but there are practically no sales or subscriptions (depending on which conversion action you chose as the main task). Nothing works. What can be wrong?

Most likely, you forgot to think over and prepare the landing (landing, landing) pages, which are often called landing pages... What it is?

And this is a very important point that can significantly increase conversion (the number of purchases or registrations), because landing pages are designed to bring the user to the target action as efficiently as possible... If you direct visitors from all advertisements, for example, to the home page of the site, you can dramatically reduce the conversion and fly out of the pipe.

The term "landing page" itself is derived from the English phrase "landing page", which means just the target, landing (landing) page. Landing pages are not created anyhow, but taking into account the psychology of visitors. They must cling to and not let go them until the very moment of purchase (or registration), because re-attracting a visitor will already be daunting.

It's like a hook on fishing tackle - he must reliably pick up and confidently hold the fish caught on him until the moment you fix it with a boost. If the hook (lading) is inappropriate or not at all, then all your efforts from bait, bait installation and other shamanic actions will go to waste. You will not reach the ultimate goal.

Landing pages themselves are either separate pages of an existing site, or one-page sites specially created for this business. In fact, having got into which it is already quite difficult for the user to get out and he must inevitably slide into it until he becomes your client. But this is the ideal, but how to implement this ideal using various advertising tricks, we will see in the continuation of this publication.

Landing page examples

Depending on the goals you pursue, landing pages (landing pages) can be divided into several types:

12 steps to create the perfect landing page

You need to understand that the landing pages to which you will attract users from social networks (or from contextual advertising) must have a number of characteristics and meet certain requirements. So how create the perfect landing page?

1. Each landing page should be tailored only for one target (conversion) action - either a subscription or a sale. There is no need to be greedy, because the user's attention will be scattered and the likelihood of his leaving will greatly increase (without choosing anything from the proposed options). It is best to make customers think and choose as little as possible - the path to the landing page should be straight like an arrow (obvious to him) and without any branches.
2. The landing page must contain call to action(with verbs in the imperative mood - call, buy, get, come, etc.). Keep your phrases short and motivating. For example, "buy now", "get a video course" or "subscribe and get".
3. They also rule bright buttons and arrows, creating an emphasis on them. The buttons of red and yellow shades work well, because they are noticeable and contain, as it were, a call to action.

   But arrows, as a rule, are designed to further emphasize the button, so that the user's behavior on the landing page is as predictable as possible.

   

   Sometimes they work very well animated buttons(but in any case, it will be necessary to test the effectiveness of certain elements of the landing page):

   

4. If the landing page uses(you can't do without them on subscription landing pages, but sales people use them quite often), then make sure that they contain as few fields as possible. Ideally, the form should have only one field (for entering an email address), but for further communication (marketing) you will need to know the username, so two fields are the most common option. More fields can significantly reduce conversion. In addition, the addition of fields for entering a phone number or address causes wariness among users and may lead to abandonment of the target action.
5. In the article about I mentioned that users on the Internet do not read texts - they look at them. And the most important thing in this regard is the title. If it is not there (or it is not highlighted accordingly), then this will greatly reduce the conversion. On landing pages headlines must be catchy so that the user is inclined to read further or immediately to perform a conversion action (subscription, order, call).

   

6. Your landing page should have not only calls to action and effective headlines, but also reasoning for necessity subscription, purchase, order or call. In the case of a subscription page, this can be, for example, a small video with a description and content of the "freebie", or everything the same is designed in the form of a short list (list). In the case of a salesperson, this can also be a video with an overview of the product, a list of those services that you offer (including your competitive advantages).
   
   
7. Work very well on landing pages reviews from existing clients, buyers or subscribers (it is better if some contacts of those who left these reviews are indicated so that everything looks believable).

   

8. Also perform well on landing pages. before and after comparisons... This is not applicable for all subjects, but in the field of weight loss, cosmetology, fitness and many other niches it can be used with high efficiency. For example, this is what a restaurant company does.
   
   
9. The landing page can be quite long, but when viewing the first screen(this is the area of ​​the page that is visible without scrolling) it should be completely clear and understandable to the user what exactly you wanted to tell him.
10. To stimulate subscribers or buyers of some products (for example), you can use the option of additional bonuses that the subscriber or buyer will receive when ordering. When the user is on the verge of making a decision, then just such "buns" can tip the scales in your favor.
11. And, of course, it is worth emphasizing that "only here and only for a certain amount of time" the user will have access to all this splendor (subscription, special price for a product, an additional set of services). What's the best way to do this? That's right, put countdown timer until the hour X, when the given opportunity will be missed. Nothing stimulates a hesitant user to make a decision like fleeting seconds literally before their eyes.

    

    It would be nice to place a subscription form, an order form or a contact phone number next to the timer. This will not always work, so you need to conduct tests (I am thinking of writing a number of articles about A / B testing - if you don’t want to miss, then subscribe to the mailing list), and it is possible that such a simple and obvious way will allow you to increase the conversion of this landing page and more than recoup the money spent on promotion in social networks or contextual advertising.

12. Users also want to know exactly who is offering them this product, service, video course, etc., so it is necessary specify information in the landing page about the author, shop, company.

    

    Naturally, it would be nice to mention the merits, achievements, competitive advantages at the same time, but do not over-praise yourself, so as not to cross the line beyond which the trust in the published information is already declining.

Examples of mistakes that make landing unworkable

In addition to those things that help the landing page to work more efficiently, it is worth listing and common mistakes when creating landing pages, which can neutralize all of the above "tricks with the ears", and you will not get the desired result from advertising or promotion in social networks (or context).

1. Let me remind you once again that almost no one on the Internet reads (at least a newly opened page), but just looks through the information. If it turns out to be really worthwhile and requiring more detailed study, then it comes down to reading (in general, the same as with newspapers). So do not overload the landing page with information- this can disorient the user and cause a reaction of rejection even before the moment when he understands what it is about.
2. The text should be small, as laconic as possible and filled with information, not water. A couple of paragraphs "about nothing" will make the user want to close such a landing page. The small print also does not work well on the landing page. In general, its use is not necessary, because many words are not required to express the essence.
3. Don't disappoint the user's expectations. If in an advertisement or in a post on a social network you talked about one thing, but when the user gets to the landing page sees something else, then there is a loss of trust and the conversion sharply decreases. It is very important to keep track of this compliance.

Landing page design is actually very important. If it is incomplete, unprofessional, or looks repulsive for most users, then even following all the rules for creating good leading described above will not save you. If you yourself do not have the necessary skills and taste, or you do not have a designer firm on the staff, then you can use numerous designers or ready-made landing page templates, which will only have to be slightly altered to suit your needs.

Again, testing and analyzing statistics will help you determine the best option, for example (often not everything is as obvious as it might seem). Thus, you will be able to track the implementation of the target action and understand which elements of the landing page contribute to an increase in conversion, and which ones are distracting and need to be changed.

Do you have a little more time? Do you want to spend it with benefit? Then grab some popcorn, sit back and watch a two-hour master class "Step-by-step algorithm for creating Landing Page":

The structure and functionality of the site is always dictated by the goals that are set for it. For example, a large and full of information site can be used to create a positive image of an organization, a frequently updated blog steadily increases the target audience and retains old subscribers, a business card site with two or three pages will allow the visitor to quickly and completely get acquainted with your activities. Among the many existing options, we will single out one, which will be discussed further - a landing page, it is a landing page or just a landing page. Technically, it looks like a one-page site with a clear block structure, thesis presentation of information and feedback forms. But behind the apparent simplicity, there is a deep practical meaning.

What is a landing page for?

Any landing page, if done correctly, serves to force the visitor to perform one or another action. This can be the purchase of a product or service, but more often than not, sending your contact information in the feedback form, after which it remains a matter of technique to close the customer for a purchase.

What makes the landing page so successful? First of all, this is the placement of accents and the elimination of unnecessary information. All structural elements of the landing page are designed to answer the most popular questions of a person who is going to purchase a particular product or service, and to close the so-called objections of the target audience. For example, a person wants to build a summer home. By entering in the search engine "Build a summer house" he finds a link, following which he gets to the landing page, which immediately, through the title, informs him that such and such a construction company is ready to build a house for him in a short time, and even at an affordable price in connection with a special promotion. Here, a person is invited to leave their contact information in exchange for a free consultation with a specialist with ten years of experience, which does not oblige him to purchase at all. If the information on the first screen is not enough for a person, then he turns the page down(mind you, he does not jump from section to section where it is no wonder to get lost, namely, he scrolls through), where he sees that the houses are not only cheap, but also durable, thanks to modern technologies they do not shrink and last up to 80 years. This is what interested him in the first place. In addition - a few real reviews, as well as photos of a dozen of the most popular projects with different types of finishes. And one more application form, calling to leave your phone right now. Everything. The man found what he was looking for, while he was not loaded with unnecessary information about the cross-section of floor beams, the country of origin of roofing materials and tons of "garbage" information.

As you can see, a site visitor decides to fill out an application if the key details of the landing page (offer, promotion, etc.) worked correctly. These are the so-called triggers... Some of them should generate loyalty from a potential client, others actively call for action, and still others - all at once. Triggers include everything from an image on the first screen and buttons for submitting a request to a video review or a direct invitation to your office. One trigger may not influence the decision to buy your product, but together they can line up in a path that will lead the customer to the goal you set. Therefore, each element should be given attention, keeping in mind the characteristics of your target audience.

However, even one element can have a tangible impact. I will give a simple and classic example: promotion and limitation of the offer. One of our clients is selling Apple iPhone... The product is fairly standardized, so there is no vast field for experimenting with benefits. What can lure a buyer into is, first of all, the price, and factors such as warranty conditions, delivery and a gift upon purchase play a secondary role. Let's omit the standard and hackneyed, but still working technique, when the old, higher price is crossed out, and the current one is presented as a promotional offer. But this option can be strengthened: for example, to make a time limit not for all annoying meters, but with a specified date for the end of the sale. At the same time, in order not to change the date manually, you should configure the automatic display of the date relative to today's, but it should be noted that a short period of action is suitable only for impulse purchases; for goods and services with a long transaction cycle, it is better to use a different technique. In addition, just one inscription in a font different from the main font of the landing page (to increase confidence and create the feeling that the seller himself quickly adds information about availability to the site), much more motivates to make a purchase. This is the one trigger, which added to our client about one and a half to two dozen applications per week. Again, the simplest example, a closer look at triggers motivating to make a purchase, is a topic for another big conversation.

Let's summarize the intermediate result. Landing page - what is it? It is a one-page site that has a specific purpose and encourages the visitor to take a certain action. Why is it recommended to use a landing page to advertise your products and services? Because it gives a big conversion due to the techniques used on it, namely:

• selling offer;
• lack of a standard menu;
• an extremely concise and accessible description of the benefits that the consumer will receive;
• simple, non-distracting design;
• special "triggers" that stimulate the visitor to contact you at the right time.

Another advantage of landing pages is the flexibility for A / B testing. Considering that, as a rule, a significant proportion of the credit for converting a visitor into a lead lies with the offer, it will be much easier for you to put a certain number of experiments on your target audience by just changing the text in the title. Only on the basis of these results it will already be possible to understand what is more important for your website visitors when choosing the offered product. Try to enumerate several options for the offer, where each will emphasize a certain advantage of your product or service, and you will see how one little thing can increase the conversion of your site, and therefore, profit.

A living example from practice is the simplest one-screen landing page dedicated to SEO promotion. As part of the test, the options for the title, subtitle and application form were sorted out. Some of the versions:

1. Application form with several fields; the offer offers a free site audit for suitability for search engine promotion.

2. Two fields in the application form; it is proposed to find out the cost of the promotion.

3. The fields in the form are arranged differently; analysis of the site for errors that hinder promotion is offered.

There were many more intermediate options, and they all showed different conversions. And the reasons for this or that behavior of visitors are not always obvious in advance. If there is no doubt that a large, overloaded application form is likely to scare off a client, then it is simply impossible to predict which of the seemingly equivalent titles will be more successful. Therefore, no matter how savvy theorist you are, practical experiment should never be neglected.

What can we say about more detailed testing: swap blocks, change the conditions of a special offer, repaint the buttons in a different color, or otherwise provide information to the visitor about your prices. It can be a little more complicated than just swapping a couple of words in the title, but in any case, a multi-page site will not be able to provide such flexibility and ease of analysis.

What is a landing page on a website?

Having figured out what a landing page is and why they are needed, it is worth making a small but important remark. We said that landing pages lack a menu in its classical sense, so as not to confuse the visitor and not force him to make unnecessary movements. This is true, but there are situations where this rule can be ignored. We are talking about those cases when the landing page is an integral part of a large site... Suppose there is an interior decorating firm. She has a wide range of works, and in each she is able to make a super-profitable offer to a potential client. In this case, on her website there may be standard sections a la "Home", "About us" and "Contacts" as well as section "Services", where for each type of work (painting, plastering, installation of suspended ceilings, etc.), a small page was created in accordance with all the rules of a successfully working landing page. She quickly reveals all the benefits of cooperation with the company, makes the visitor leave their data and does not distract him by unnecessary moments (in our case, to other services). Advantages such a structural solution to the site are obvious. A person gets to the landing page, for example, thanks to contextual advertising, advertising in social networks or mailing lists, and while on a site that offers services beyond his need, he still sees only what he was looking for. Visiting other sections of the site is not imposed on him (if he wants, he will, of course, look into them), so they cannot increase the bounce rate. Consequently, targeted traffic to landing pages will work not only to increase sales, but also for the benefit of the site as a whole.

An explanation needs to be made here. Since a landing page is a site consisting of only one page, it can be brought to the TOP of natural search engine results by a very limited number of requests (as a rule, 5-15 requests- this is the maximum for a one-page landing page in a non-competitive topic). It is clear that the traffic in this case will be very modest SEO. And if we talk about competitive topics and the region, then the landing page does not have any chances at all in front of multi-page sites. The trust is not the same, there is only one page in the index, there is little content. Therefore, for SEO promotion, the best, and often the only possible option is development of a multi-page site... At the same time, the obvious advantage of a landing page is the ability to bring "fast" customers, and contextual advertising in most cases is the best way to achieve this goal. If you are at odds with arithmetic, then you have already added one and one, and realized that for maximum coverage of the target audience it is worth attacking from all fronts. Namely: use a multi-page site for SEO, a landing page for advertising. And as a private, but, recently, quite common case of such a scheme - a multi-page in the form of several related landing pages. Firstly, you have the opportunity to promote it in the search, secondly, visitors get to the right pages, where we motivate them to take a certain action, and thirdly, if your landing pages are able to sufficiently interest the visitor so that he does not immediately leave them , and the search engine did not register a refusal, this will also have an impact on the success in the search results. I recommend taking a closer look.

So the landing page is effective tool to attract customers, which, with the proper degree of elaboration, will work successfully for any business. It presents the visitor with only the information he needs and in the form most convenient for him, and also encourages him to take a certain specific action. Creating a well-functioning landing page is not an easy task, requiring a long analysis of the needs of the target audience and transforming these needs into an effective offer, but in the end, the efforts pay off, and there may simply not be a better way to sell your services or products over the Internet.

Do not miss:

Most owners of private businesses, various services and small organizations understand how important it is to do business online. Building a website and maintaining a page on social networks is now part of the marketing strategy of any company.

But few companies and organizations know how to make the most of the opportunities the internet gives them. Building a website is definitely a key part of working online, but you can achieve a lot more with additional features. Landing page creation is one such opportunity.

What are landing pages for?

The landing page (landing page, or landing page) looks the same as the site, but it works a little differently. In online marketing, landing pages serve a specific purpose - downloading software, signing up for subscriptions, purchasing products, etc. Unlike a website's purpose, a landing page serves only one clearly defined purpose - convincing users to perform one specific action.

What does it mean?

In terms of content, a landing page should convey just one message. It should convince the user to take the targeted action and explain the benefits of taking that action.

The design of such a page should be built around this action and nothing more. This also means that the design should not attract too much attention and distract users from the main goal.

The ultimate goal of the page is to get the user to click on the button. Both the design and the text of the page should reflect this.

Landing page, as the name implies, literally means one page. You can split it into several sections (like in this example) or add galleries with dynamic content (like below), but this should be just one page and preferably not too long.

Headings, subheadings, buttons, and pictures should convey the message of the page in a compelling and effective way.

How do landing pages work?

For a landing page to do its job, you need to drive traffic to it. This can be done in several ways:

Create a targeted contextual advertising campaign (PPC) in search engines that will link to landing pages.

Submit the landing page to which your subscribers receive.

Optimize your landing page content so that search engines can find them in organic (free) search.

All of these methods are great for driving traffic to your landing page, but then you need to think about where to direct users after they hit your page. We said before that the ultimate goal of a landing page is to convince users to click, but where should that click take them? Will they go to the shopping cart? On the registration form? To the inside page of your site? Think carefully about the next step and help users complete it with one click.

Creating a Landing Page in the Wix Builder

If you think that landing pages can help you in online promotion, don't wait and create such a page right now. Wix has many designed specifically to help you get as many clicks as possible. Choose a theme or design that best communicates the style of your business, then add your photos, texts, and links.

Important: One of the main advantages of landing pages is that they are simple enough to create. This means that you can create several variations of such a page with different designs and test whichever gives the best result. Landing page testing is an essential part of professional online marketing. This way you can learn a lot about your target audience and focus on correct positioning.

You have probably come across the creation and optimization of landing pages while promoting Internet projects. Developing a quality landing page is one of the critical components of marketing campaigns. This tutorial will walk you through three great landing pages and show you the ingredients for their success. But first things first.

Landing pages: definition, performance criteria

Effective landing pages meet the following criteria:

There are no perfect landing pages, as static is one of the enemies of a good landing page. However, the examples below are very close to ideal. Let's consider them in more detail.

Content Rules Company Landing Page

American content developer Content Rules has created an effective landing page to distribute his e-book.

What Content Rules did right:

• Design

The landing page looks nice and simple. The headline draws the visitor's attention to the conversion action (Download the book now for free - this is a rough translation of the headline).

• The photo

The only photo on the landing page is the preview of the eBook cover. This photo attracts the visitor's attention and visually demonstrates the product, but does not distract from the required action.

• Brand strength

The Content Rules logo increases the visitor's confidence in the quality of the product.

What can be improved:

It significantly increases the efficiency of the landing page as users can sign up for a newsletter within seconds.

What can be improved:

• Content

This landing page contains too much text that distracts visitors from the registration form.

• Design

ALM specialists should test versions of the same landing page with a simplified design. Reducing the number of information blocks and avoiding a lot of colors are ways to quickly improve the look of your page.

Windows Intune landing page

Microsoft uses the landing page to distribute a 30-day trial of the Windows Intune cloud service.

What Microsoft did right:

• Review