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Callback - a great overview of callback services. Working principle and callback functions

Comparison was made in the classic way- by the number of pros and cons. I didn’t estimate only the cost. this parameter is very subjective - a cheap service may turn out to be useless to anyone, while the most expensive one will work out every penny invested. So here let everyone decide for themselves.

So. Having torn all imaginable and inconceivable templates, I will start right away from the first place.

And the problem and benefit of this option is that the "button to the site" is influenced by the CSS of the page, and therefore for correct display text in a button sometimes needs to be wrapped in a custom style.

The third option is just POP-UP, which is disabled by default. His settings are more modest - you can only customize the inscription and the delivery delay time. And the window itself looks inconspicuous. But they are extremely convenient to use from the smartphone screen.

Of the minuses, it is additionally worth noting the extremely meager "freeloader package" - only 5 connections are given during registration. Test and configure behavioral factors widget in such a case seems unlikely.

I really liked the item "Catch slow-witted" here - just the height of respect for the visitors of your site.

In addition to the main functionality (such as recording calls and sending leads to mail and phone), Rocket Callback has several useful options... For example, just like in Callback Hunter, visitors who ordered a call via Rocket Callback can receive an SMS with the manager's name. Another plus - you can set a call to the widget on your button.

But, alas, there are more minuses.

First, there is no number substitution. Neither client side nor operator side.

Secondly, protection from those who want to destroy your budget for calls to phones like 8-999-2222222 does not work. It's good that at least there is a ban by IP and phone number.

Third, a call from a visitor again did not arrive at my work number with an extension. The call recording showed that the visitor got through, only the girl from the reception answered him, the connection to which goes after the standard voice menu.

Fourth, the visitor will again communicate with emptiness if the operator does not pick up the phone.

Fine-tuning the design and changing the inscriptions is not about Rocket Callback either.

To top it all, in the letter about the call that took place, the link to listening to the recording in the LC is crookedly indicated - I just got to a blank page.

For testing the service now they give only 7 minutes, although back in March they gave 20. And SMS from the service switched from the Cyrillic alphabet to transliteration. Apparently, the office has to tie the belts tighter.

When paying for the service, there are no discounts for bulk purchases of billed minutes. It's simple - every 50 minutes of communication with clients costs $ 7. There are simply no other tariffs. Thus, we get the cost of one average three-minute conversation in the region of 22.5 rubles at the exchange rate at the time of writing the review. And now this is already interesting, tk. this is the lowest contact price!

Subsequent tested services have become too far ahead of the leaders. And in order not to get the "sheets" - their description in the spoilers.

4th place - 2Calls

The main disadvantage of the service is that there is no way to completely disable POP-UP, except for setting an ultra-high latency. The problem here lies not only in the fact that it can infuriate the visitor, but also in the placement rules. promotional materials v different systems... For example, Yandex.Direct and Yandex.Market mercilessly throw out sites that have a POP-UP that opens without the knowledge or desire of the visitor. Such cases are still rare, because moderators do not always have time to wait for a pop-up window, but nevertheless, they have a place to be.

Less critical minus - in personal account it is impossible to listen to the call recording, the file has to be downloaded every time.
I also did not like the fact that after entering the phone number in POP-UP, the "countdown" does not work, and immediately there is a barely noticeable form of notification to the site owner about the call that was not in time within the allotted time. This is at first confusing, until the stated seconds have passed, and then annoying, because when you click on it, nothing happens.

Noteworthy is the phrase "Tell your friends about us" on POP-UP, with buttons social networks under it. I, a naive soul, believed that an enthusiastic return call visitor to the site "like" the online store, which delighted him quality service... But no - this is how 2Calls advertises itself! And a link to the service website appears on the page of the person who liked it. From the side of 2Calls, this is not very nice in relation to its customers.

On the mobile devices ah, it is inconvenient to click on the widget call button - it does not scale depending on the screen size, but remains small. It is sometimes difficult to get into it, especially on the go. But the window that opens after clicking looks cool and convenient. If not for one "but" - for some reason, the developers thought that the number mobile phone must start with "+ 1 ...", not "+ 7 ..."


2Calls mobile widget - looks good, but there is some difficulty with entering a number.

It turns out that in the cheapest tariff the cost of one call will be around 56 rubles, and in the most favorable - 34.

the main problem is again linked to the period of use of the tariff. The minutes remaining by the end of the month will expire.
It is worth paying attention to the fact that SMS sent to the user and the owner of the site must be paid at the rate of 10 SMS - 1 minute.

In addition, minutes are charged for any call, even if it lasted just a couple of seconds. In light of this, the ban option can be extremely useful if someone suddenly decides to spoil your budget - 2Calls also does not have protection from the fool of dialing numbers like + 7-999-222-22-22.


5th-6th place - Chaser


POP-UP Chaser.

Personally, I got the impression that HookMyVisit is made on the knee. This feeling is evoked by the site, personal account, and the widget itself. But this, of course, is only my personal impression.

For some reason unknown to me, when the site loads, the widget button appears and then disappears. And you can see it again only if you scroll down the page. In this case, if you first scroll the page and then return to the top again, the widget disappears again. Why was it necessary? What if I have a “short” site that can do without scrolling? Or a horizontal slider?

The worst thing is that the day I put the HookMyVisit code on my site - I couldn't test the service! For all attempts to order a call back, I saw only a report reaching zero. The call did not go to me or to the "client". And even SMS or e-mail with the data of the visitor was not.

The next day, the widget started working as if nothing had happened. In the settings, I did not touch anything, and therefore it still remains a mystery to me what it was - after all, I got through to the HookMyVisit office that day without any problems, just through their widget on the site.

The price is interesting. It was quite difficult to understand the pricing by the site itself, especially since no other service offers such pricing. Therefore, I had to seek help from the manager of this service, who explained all the features in a somewhat grotesque way.


HookMyVisit tariffs - original tariffication depending on the site traffic.

Indeed, the package depends on the number of visitors to the site per month and per day. Actually an original idea. But, unfortunately, it is not possible to directly compare the cost of one client with competitors, since the number of calls will also strongly depend on the topic of the site.

But, nevertheless, "let's count, dear moles." At least on the example of one of the sites that I run. Attendance is about 3.5-4 thousand people per day. They receive about 25-30 calls per day through a callback, which is close to the information indicated on the HookMyVisit website. 20 working days a month for 30 calls - a total of 600. In this case, an average conversation through HookMyVisit will cost 165 rubles. At lower tariffs, the situation is even worse: about 250 rubles per call! Excessively expensive. And this despite the fact that the functionality is very much inferior to competitors, and on mobile devices HookMyVisit is not displayed at all.


8th place - Clientcaller

Considering the average call duration of 3 minutes, we get that a call to Clientcaller will cost from 28.6 to 36.6 rubles. But do you need such a callback even for that kind of money? Despite the fact that there is no "foolproof", no blacklist!

Conclusion

As I expected, I failed to find the perfect callback service. They all, of course, do an excellent job with the main task - they connect the operator and the client in 20-30 seconds (instead of 2-3 hours, as it was before).

But the devil, as always, is in the details. They all have their pros and cons. Someone captivates with their uniqueness and performance (RedConnect), someone with functionality and overall coolness (Callback Hunter), and someone low prices(Rocket Callback).

As a result, we settled on RedConnect e as a "golden mean". Yes, the service is not without its drawbacks - the lack of customization of behavioral factors and geo targeting is upsetting. Although geotargeting, as I understood from communication with the manager, will be released in a month or two. But the number of pluses, the shared browser and the "average hospital" price make this service more attractive than all the others, besides - RedConnect

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    Lydia Vasilieva

    Only the callback services “Do you want us to call you back in 26 seconds?” Reproduce faster than rabbits. A template site, a simple interface, promises of great conversions - everything is like a blueprint. One gets the impression that the difference between manufacturers is only in the speed of capturing the market and the number of people in the sales department. As an internet marketing agency, it is our responsibility to learn new things. Therefore, today, despite my personal dislike for all kinds of "magic pills" and promises of easy happiness, I will honestly note all the pros and cons of the most noticeable services. And most importantly, I will answer the dumb question: "Do you need such a service on the site at all?"


    Top 7 callback services

    I reviewed 13 various services, but included only the most worthy in the review. Compared by 3 criteria:

    Customization options

    Additional options

    I'll start with the largest market players - HookMyVisit and Callbackhunter services, in the past one company in which the co-founders were divided due to the difference in views on development. I must say right away that these are the only 2 services that honestly analyze user behavior. The rest, without trial and investigation, show the form to absolutely all site visitors at regular intervals.

    1. CallbackHunter

    Use combined system tariffication. Pay a monthly fixed amount, without restrictions on the number of allocated minutes and contact information. The cost of the tariff is influenced only by the site traffic. So, if you have more than 300 visitors per day, the cost will jump from $ 67 per month to $ 271. Very, very expensive ...


    Pros:

    CallbackHunter does not just “hammer” each visitor with an offer to call back, but monitors behavioral factors and shows the offer only to interested consumers.

    Wide widget settings. You can select color, motion sensitivity and more.

    Recording a conversation with a client

    Sms-notification to the client, email-notifications about the missed call

    Affiliate program - 20% of the payment of the referred friend

    Minuses:

    Price! You have to pay for all the goodies. Firstly, payment currency in dollars. This is not very good news given the volatile situation in the country. Secondly, the minimum package will cost you $ 67 per month. At an average dollar exchange rate of 60 rubles, this is about 4000 rubles / month.

    Conclusion: CallbackHunter is not just a widget, but a smart one analytical system... It rightfully occupies a leading position in the market, but it is very expensive. If the traffic on the site is small, then it may not recoup the investment.

    2. Hookmyvisit

    Step on the heels of CallbackHunter. They also focus on quality rather than number of customers. But unlike CallbackHunter, they do not oblige monthly fee... Payment is calculated according to the number of calls. We made fewer calls per month than we bought at the tariff - the rest will not go anywhere.


    Pros:

    We are constantly improving our service. I can see from their blog how the work is raging.

    There are attractive affiliate programs in which not only the agency receives a percentage of the attracted clients, but also lower ones are available to clients. tariff plans when working through an agency.

    Flexible payment system, suitable for clients with low website traffic

    Very responsive service technical support... It can be seen that the guys want to work well

    Really analyze user behavior before showing

    Minuses:

    It is difficult to name the cons. The release will be released only within a month, so it is too early to speak loudly about the breakthrough of the century.

    Conclusion : Hookmyvisit promises to be worthy competitor CallbackHunter. The guys won us over with their technical support, their desire to work with the client individually and at affordable prices.

    3. Redconnect

    The service offers a set of functions at once: a callback widget, an online consultant and a reporting service. Three in one!

    The cost depends on the number of contacts that you receive during your work.


    Pros:

    They immediately provide a range of services: Online consultant, callback tool, "RedMetric" reporting service. However, an online consultant is much inferior to the popular Jivosite or Zopim, and a report builder is needed only for the caustic managers. The report looks something like this

    Good affiliate program... Provide 25-40% of the amount of the attracted client

    Minuses:

    The price for the callback service varies from 40 to 60 rubles per call, which is more expensive than Hookmyvisit

    Dear online consultant. Compared to Jivosite, the price is twice as expensive

    Conclusion: Suitable for those who do not want to deal with a bunch of different services and are ready to overpay for a range of services. The callback interacts well with the online consultant on the site. The system collects detailed information about visitors, provides a tool for monitoring the work of managers, supports multi-channel PBX, builds reports and much more.

    4. Callbaska


    Flexible and easy setup forms and telephony. It is possible to customize forms even under specific pages site

    Convenient integration with Yandex Metrika and Google Analytics

    Call notifications

    Conversation recording

    Confusing interface. The settings panel cannot be found without the help of a specialist.

    Telephony cost. A minute of conversation will cost you 12-30 rubles

    Affiliate programs will be available in one to two months

    Conclusion: An unpretentious and expensive callback widget from the site. Has additional integration links with statistics tools and detailed visual settings forms, but not worth the money.

    5.perezvoni.com

    They offer tariffs with a monthly fee immediately for a year. average cost minutes 14-20 rubles It seems inexpensive and minutes do not burn out, but the cheaper you pay, the less functionality you get.


    Pros:

    Friendly interface

    Flexible settings

    Collects statistical information about visitors

    Automatically replaces the text in the widget window depending on key request visitor

    Conversation recording

    SMS notifications and email notifications about calls

    Conclusion: Very nice service. Acceptable pricing policy, convenient functionality. There are times when you don't want to look for cons.

    6. Clientcaller

    Offers per minute billing with monthly payment. Price 9-12 rubles / min


    Flexible widget settings

    Conversation recording

    Acceptable price of a conversation

    Minuses:

    The first thing that catches your eye is minor flaws and mistakes.



    Conclusion: A budget option. Cheaper than their counterparts and does everything basic functions callback widget. You can try, but high hopes you shouldn't rely on efficiency.

    7. Leadback

    The service surprised us with its pricing policy: at any rate, a minute of conversation will cost 16.5 rubles. I did not find any difference in tariff plans.


    Pros:

    Conversation recording

    Sms-notification and email-notification of missed calls

    Affiliate program 10-20%

    Minuses:

    Very poor in functionality and form customization. I just want to say "Is that all?"

    In any tariff, one price per minute of conversation - 16.5 rubles

    Unable to turn off auto answer

    Conclusion: Very poor interface and unattractive tariff plans. I do not advise.

    Almost all services entered the market with approximately the same conditions: several monthly tariff packages, limited by the number of minutes of conversation with a client.

    However, since the beginning of March major players market changed policy. Now payment is taken for the number of contacts, calls or fixed per month.

    Perhaps this is a marketing ploy to attract a new audience. But it is more likely that the cunning Russian people, in order to save precious minutes, called their clients back from another number (I myself thought about it :-), and this development of events hit the pocket of the developers.

    There are no magic pills

    Let's summarize. There are several dozen online call services and they all look like twin brothers. The main difference is the payment model and user behavior analytics capabilities. Everything else is difference for the sake of difference.

    And now about efficiency. We tried different services on the sites of clients and applications came. However, there is a fat BUT. Tool shows nice results only on those sites that are polished in content, navigation, design and with exceptionally high-quality traffic. In other words, there will be no conversion miracles until the underlying problems of the site are fixed. Content + Design + Convenient navigation + High-quality traffic = Good conversion to the goal. Online call service is just the icing on the cake, but not a panacea for all diseases.


    The callback function is at its peak. How to choose a service if only the first two search pages have 15 widgets and they are all the same? Let's figure it out together what it is and how it works.

    What is a callback

    The callback has been around for a long time - Google has been counting its history since 2004. Callback (web version) has become popular in Russia thanks to CallbackHunter. Now there are several dozen such widgets, no one knows the exact number.

    Dynamics search queries Google Trends according to callback and callbackhunter

    The main purpose of the callback is lead generation. Callback shifts the payment of minutes to the business, so users call more often and do not go to competitors. Everyone buys 8800 for the same reason.

    Callback technology from the site is simple. Enter the number in a special form and press to call... The PBX calls a group of managers and when one of them picks up the phone, the PBX calls the client. If the client answered, the conversation will take place and recorded.

    CBH breathed new life into the callback. They came up with a widget that actively provokes website visitors to a conversation. Online consultants (chats) work in a similar way, involving them in a dialogue.

    On the one hand, we bring the visitor to a conversation, on the other, we annoy. Whether or not this technique is used is up to you, but it works. So, in April, the Texterra company said that after the active invitations to the chat were turned off, the turnover dropped 12 times, which means the conversion.

    The second point of the CBH widget is the callback speed. Do you often leave your number if they promise to call you within a week? Probably not. And the widget promises to call here and now, until you leave the site.

    A simple and straightforward product, user engagement in communication and instant response are the secret of the callback. Due to the technological simplicity, the service is easy to repeat, which is why so many identical services have appeared. We will describe the technology below, but now let's see the differences between the services.

    Services at a glance

    Let's see only the most interesting widgets. The review does not pretend to be complete and objective, we will tell you what we liked. For a detailed summary of eight services, see the picture (source megamozg.ru, author Mikhail Chumichev).

    CallbackHunter

    The growth in popularity of CallbackHunter in six months according to Similarweb.com

    Please tell us in the comments if OnlinePBX needs to be integrated with the callback widget?

    Telephony for business with integration into any CRM

    By creating landing pages, online stores, websites that present your products / services to the Internet, everyone wants more orders and sales. Money is spent on maintenance, promotion, purchases, employee salaries and other expenses. And even "bringing" potential client to your site, a huge part of them is lost for various reasons. For example, did not find a suitable product, did not notice current promotions, did not call to clarify because of another operator telephone connection, did not get through, and the thought simply did not "flash" to call and ask.

    In this article I will share my experience of choosing and testing callback services from the site (also online stores, landing pages).

    You will learn :

    • What are the models of callback services;
    • what is the most effective callback service from the site - on average 2-3 times more calls(in my opinion, after lengthy tests);
    • how to connect callback to the site (video instructions for different CMS);
    • as many times as possible to increase the number of applications - widgets "customer invaders" (free), "customer generator", online consultant.
    • get bonus codes.

    And by the way, the button itself is on the devil paid version looks like this (you can also change it as you wish):

    What happens after clicking it can be viewed on the service website itself, so it will be clearer.

    Background - is a callback service needed at all?

    Perhaps it's worth starting with the fact that one purposeful company (online stores for goods and services for the home) was supplied task to increase the number of applications with little or no cost. In the header of the site there are phone numbers of the main operators, including the city number. Also callback order forms and feedback... But the conversion of the number of visitors to the number of requests and calls was extremely low. Although mainly goods and services, buying which you need expert advice. That is, first, calls, consultation (assistance in resolving all issues), sales.

    At first it seemed that everything needed for the convenience of the client was there. AND for a long time the decision to install a callback in the form of a service was postponed. Especially after studying their rates.

    In total, 7 callback services were tested on 3 sites of different topics and a landing page (here you can see an overview of the 3 best). Among them there were both with a subscription fee, and without, and with payment for a call (payment for a lead).

    And even paid versions (the cost of which, like a monthly budget for promoting one site) was added to best case+ 10-12% of call orders. We were already ready to stop using such services.

    And then I saw the emergence of the callback service (at that time) Callbackkiller. The service is developing very actively, on this moment in addition to the callback, the widgets "Client Invaders" (free) and "Client Generator" were added, and the other day "Online Consultant" ( online chat). This is more like an internet marketer's case study. Everything is in one office, and you can selectively connect any combination of widgets to the site using one code.

    At that time, we were attracted by the flexibility of tariffs - from completely free to quite reasonable cost(Russia 4 rubles / min., Ukraine 2.5 UAH). And I especially liked the effectiveness of its use. Although so far we are not using all the features and capabilities.

    Answering the question “do you need a callback service?«:

    • Needed, but not just any, but high-quality (you can use different ones, and think that there is no benefit in others);
    • the callback service will be especially useful to resources with low and average traffic (on average 2-3 times more orders);
    • widgets "Client Invaders" (free), "Client Generator", and "Online Consultant" can be useful on resources with high attendance(+ more additional clients);
    • the average cost of a product or service on the site should preferably be at least 500 rubles higher. (when using paid versions).

    These are notes based on more than six months of tests of the callback service at myself and with friends whom the service has recommended.

    Callback service from the site without a monthly fee

    Widgets to increase the number of customers and sales from the site

    Recently, functionality such as “ Client Invaders"(Free) and" Customer generator". I have already tried out the customer invader and I can say that I am very pleased with the results (the nuances of new chips can easily pull on a separate article).

    Photo 8. To activate and configure them, go to the "Sites" section:

    Photo 9. By clicking on "Add widget" you can add:

    Client invader widget

    Customer hijacker for certain visitor behavior starts imitating the typing of a message by your employee, which you can write personally as you wish. It gives the impression of an individual approach. You can add a photo of your manager to increase trust (for a call back as well), write an offer that will push to order a call.

    There are many settings and they are understandable, you can easily make when clicking on the message, a callback order form appeared and others. You can beat many situations on how to use it to attract a buyer.

    Photo 10. Customizing the client invader widget.

    Video on setting up and operating the Client Invader:

    Free widget... And the benefits are significant.

    Sometimes there are such cases: a client calls and says “Yura, hello! What suggestion do you have for me? You wrote here on the site "

    For example, you can set the action that will be performed after clicking on the message:

    • Open the callback order form;
    • follow the link;
    • execute JavaScript code;
    • open a third-party widget (from the list).

    Photo 11. This is how the client generator widget looks like.

    With a customer generator, you can easily make your customers know what promotions do you currently have?... If the buyer is interested in the offer, he will leave his contact details. A bunch of individual settings appearance, behavior, and everything is very clear how it works.

    Video on setting up the "Client Generator":

    Price: RUB 12 one application (payment for the result), or 750 rubles. per month (by contacting support, you can get a significant discount).

    Advice: it is better not to put the loading of this widget at the beginning, better with a delay.

    Online consultant (online chat)

    A good point of contact for customers who are reluctant to speak on the phone.

    Default Button View

    Photo 12. This is how the client sees the chat menu.

    I will not describe the functionality in great detail in this article. But what is worth noting:

    • two tariffs: profitable for small companies (4 rubles per dialogue) and for resources with high traffic 750 rubles / month (a discount is possible);
    • there are also many individual settings, display conditions, etc. (included for any tariff);
    • the ability to add files and photos;
    • auto invitations- similar to the "Customer Invader", but with its own chips.

    Video of the work of an online consultant

    Another bonus code

    For blog readers, the site was provided promo code "Bonus-javdele" for additional 10 minutes of calls. Just enter it in the "Payment" section in the "Enter promo code" field. This will give you a better understanding of callbackkiller.com.

    Vysnovki

    This is one of the few ways to quickly and efficiently raise new level number of applications. After testing various callback services, I can see, in fact, a little strange, spending money on business development and attracting customers, and not adding callback buttons to the site at all. Or put, but with the inscription "free version" which will not "hook" the client, if not vice versa.

    Pros:

    • In fact, it works best among callback services (test of 7 services for half a year);
    • it was noticed that when using the service, the number of ordinary calls increases (probably, tips from the service predispose people)
    • price from completely free to 750 rubles. per month(with a discount or pay for long term much cheaper, + often promotions);
    • support service at the highest level - within a few minutes I solve almost all issues;
    • when using IP telephony, the cost of a minute is several times cheaper;
    • the ability to receive applications from customers completely free of charge;
    • Mutual integration of widgets and callbacks additionally increase the number of requests by several times.

    Minuses:

    • On the free version when scrolling, the callback button "wiggles" a little to attract (disabled if desired in the paid version). Perhaps a certain percentage of visitors may not like it. You can turn off the function and track the performance of applications. Updated by

      The callback service connects the site visitor with the operator within a few seconds. The site owner places a widget on the site calling to contact the manager for consultation. When clicking on the button, the user sees a pop-up window with an input field phone number... If the user leaves a phone number, the service picks it up and makes two calls, towards the operator, and after the manager picks up the phone, towards the client. For both, connections are inbound.

      In the struggle for clients, firms are trying to become more and more convenient. This is the whole point of marketing. recent years... The callback service carries a non-verbal message - we will do everything for you, if only you feel comfortable. Special smart settings make it so that the offer does not look intrusive, does not frighten away, does not lead to the opposite effect.

      Why is it so important to use a callback service in Russia?

      The mentality of a resident of Russia is inextricably linked with openness. Even in the 21st century, in the era of innovative it-technologies, our people are still used to calling. Among all communication services, the majority will prefer the telephone. It is easier for our person to express his thought by voice and wants to get an answer immediately. Unfortunately, numerous instant messengers do not provide such an opportunity.

      Callback has many advantages over other services.

      1. The client spends a minimum of time on formulating the request.
      2. The client receives an immediate response. Even if the manager could not fully disclose the question of interest to the client, on the other end of the phone they will be glad that they did not have to waste time formulating the question in the messenger.
      3. You open up to the client in other aspects and quietly deserve their love and recognition. We talk about such things as: call center information menu, employee greeting, quality of manager's responses, quality audio message(more than once we came across technical support who advised on the metro, it was literally heard how the cars were going :).
      4. Most customers will prefer to work with a company whose tech support will do everything for them. When the choice of contractors is huge, it makes no sense to cooperate with those who do not bother themselves with modern, customer-friendly communication methods.

      Over the years of work, you cannot even imagine how much we communicated and communicate with technical support services. They are all very different and form a different perception for the client, who will not spend a lot of time drawing up an opinion. He will simply go to another contractor who will serve him better, faster and more conveniently.

      Dynamics of demand for callback services

      Until the spring of 2014, little was said about callback services. Until CallBackHunter appeared with its promotions, cases, reviews of live customers. And today everyone knows about technology. The prices for services have increased, and the first customer dissatisfaction has appeared. Callback service has firmly established itself on thousands of sites on the Russian Internet.

      As you can see, the demand for the service is growing rapidly and steadily. Inquiry "back call" even more popular on the web.

      List of popular callback services

      On the wave of demand, many entrepreneurs began to create callback services, but we decided to consider the most popular ones. To write a review, we personally tested each service, paying attention to the percentage of dial-up, connection quality, behavioral settings, site interface, tariffs and other nuances.

      Today, our lens includes the following services:

      Comparison of characteristics of callback services in a tabular form

      Specifications Callback- hunter Callbaska LeadHacker Perezvoni Pozvonim CallBackKiller RedConnect Stream- wood Uptocall
      Dialer testing
      Percentage of successful connections 100% 100% 100% 100% 100% 100% 100% 100% 100%
      Percentage of successful connections by additional number 100% 100% 100% 100% 100% 100% 100% 100% 100%
      Voice quality of the answering machine Good Excellent Good Good Good Good Excellent Good Excellent
      When a call comes in, the client sees on the screen Operator number Operator number / manager number Operator number / manager number Operator number / manager number Operator number / manager number Operator number Manager number Operator number / manager number
      Actual call time 8 seconds 27 seconds 20 seconds 4 seconds from 10 to 20 seconds from 10 to 15 seconds 30 seconds 26 seconds 15 seconds
      Tariffs, rubles
      The cost of the cheapest tariff 1849 790 2990 1327 (minutes)
      1770 (leads)
      Single tariff - 750 rubles per month + payment for calls (4 rubles for landline and 2 rubles for Sip-telephony) 900 2000 360
      The cost of the most expensive tariff 4999 18990 24990 659070 (minutes)
      358,000 (leads)
      see above see above 25010 25500 6400
      Average cost of a minute of conversation at the cheapest tariff - 60 19,9 20,5 4 rubles for standard telephony, 2 rubles for SIP telephony Not included in the monthly fee - 20 9
      Average cost of a minute of conversation at the most expensive tariff - - 15,6 20,4 see above see above - 17 5,3
      Average cost of one call at the cheapest tariff 6,60 - - 118 - - 60 - -
      Average cost of one call at the most expensive tariff 6,67 37,98 - 69 - - 41 - -
      SMS payment Are free SMS are not provided Are free Are free Are free Are free SMS are not provided 1.5 rubles per SMS SMS are not provided
      Time limit Month Month Month No limits Month Month Month - for the cheapest; For the rest - no restrictions Month Month
      Usability
      Smartphone support + + + + + + + + +
      Convenience of working on a smartphone Conveniently Conveniently Conveniently Conveniently Conveniently Conveniently Conveniently Conveniently Conveniently
      SMS with the number of the missed call and the name of the site + - + + + + - + -
      Own application + - - - - - - + -
      Available functions
      Call recording + + + + + + + + +
      Listening to calls in your personal account + + + + + + + + +
      Ability to work with additional number operator + + + + + + + + +
      Selecting a dialing option + + + + + + - + +
      Setting up "lines" + + + + + + + - +
      Geolocation + + + + + + + + +
      Geo-targeting (selection of the region for display) + + + + - + + + +
      Black list of numbers + - + + + - - -
      IP Blacklist + + In all tariffs except Bronze + + + - - +
      Limiting output by address + + + + + + - - +
      Limiting the output by labels + + + - + + - - +
      SMS notification + - + + + + - + -
      Email notification + + + + + + + + +
      Limit on the number of sites Missing Missing Available in all tariffs except Platinum No limits + Missing Missing Missing Missing
      Limit on the number of rooms Missing Missing Missing No limits Up to 15 Missing Missing Missing Up to 20
      Design
      2 15 An infinite number 10 An infinite number An infinite number An infinite number An infinite number An infinite number
      2 2 1 1 2 2 1
      Correcting labels - + + + + + + + +
      The ability to make your own button + - - + - - - - -
      Mobile widget + + - + + + + + +
      Display algorithms
      Show after X seconds + + + + + + + + +
      Show on user inactivity + + + - + + + + +
      Display after viewing X pages + + + - - - + - +
      Limiting impressions to one user - + + + + + + - +
      Display with the number of X visits + + + - - - - - +
      Showing when trying to leave the site + + + + + + + + +
      Test period
      Minutes for the test Not limited 30 minutes 25 minutes 20 minutes 50 minutes 3 minutes 30 minutes 20 minutes 20 minutes
      Calls for the test Not limited Not limited Not limited Not limited Not limited Not limited Not limited Not limited Not limited
      Time for a test 7 days 30 days 14 days Not limited 7 days Not limited Not limited 14 days 30 days
      Functionality Full Full Not complete Full Full Full Full Full Not complete

      RedConnect and Streamwood have the most disadvantages in terms of functionality and display algorithms, because such ratings for functionality and display algorithms:

      Review of the design component of callback services

      As they say, they are greeted by their clothes. We decided to analyze the “clothes” of the services. Which service designers have done a good job, and who else should work?

      Callbackhunter

      A definite plus - the site looks modern. Minus is black. After a while, the eyes start to get tired. The huge difference between CallBackHunter and other services is its 100% openness. The main page displays feeds from social networks VKontakte and Facebook. This is rarely found in Runet. Everything suggests that Callbackhunter is not afraid of negative reviews and strives for excellence.

      Callbackkiller

      The site design is poor. Almost all information is displayed on the main page. On the one hand, after reading the entire page, you will learn almost everything about the service. On the other hand, it is not very convenient to read because of the large print and the same background. Confused by many calls for registration in the service. Overall, however, the site is not bad. In the reviews section, you will see feeds from the social networks VKontakte and Facebook.

      Callbaska

      The advantage of design is a sense of humor and an original approach. I was also pleased with the fact that all the information is compactly displayed on the main page. I liked the light colors. The downside is that not everyone will appreciate the sense of humor and want to trust a company whose gaiety is felt more than pride in the product.

      Leadhacker

      Modern transparent design again. Black again. Despite these two similarities, the CallBackHunter and LeadHacker sites look very different. A big plus is that you can immediately see successful cases. In general, the site is excellent: informative, fashionable, user-friendly.

      Perezvoni, com

      Site with nice design... Nothing new, but also nothing repulsive. You can see the history of the company in several companies, but it is not very informative. The information is divided into understandable, convenient sections. The site is missing a reviews section.

      Pozvonim.com

      Most informative site. On the home page the benefits of using the service are clearly described, key features, nuances of the free version, principles of work, reviews. Thanks to the light background, it is convenient to work with the site. However, there is a moment that complicates the perception of information - a large infographic.

      Streamwood

      Streamwood design pleased with its convenience. Everything looks good, compact, clear. At the bottom of the page are the contacts of people who can be asked a question about the service. But from the point of view of modernity and ergonomics, everything is sad. Too much and looks outdated.

      Redconnect

      The most pleasing design. Clean graphics + color accents did the trick. RedConnect immediately announces its main advantage - CoBrowse technology. The information is located conveniently and clearly.

      UpToCall

      A very good site. An original approach to design. Great graphics. The information is presented conveniently. You can read the reviews immediately. If you saw the feed of social networks here, then the site would not have a price.

      The best at this point in our opinion are CallBackHunter, Uptocall; the worst is Streamwood.

      Widget design

      Design CallBack-Hunter Callbaska LeadHacker Perezvoni Pozvonim CallBackKiller RedConnect Stream- wood Uptocall
      Widget icon color scheme 2 15 An infinite number 10 An infinite number An infinite number An infinite number An infinite number An infinite number
      Number of button options 2 2 1 1 2 2 2 (seven varieties) 1 2 (standard widget and side panel)
      Correcting labels - + + + + + + + +

      It's not just the settings that determine appearance service. What matters is the "base" from which you start. Here's what we think about this.

      We found the CallBackHunter widget to be the most attractive widget. Another huge plus is the choice between just a widget and a panel.

      Test period

      Specifications CallBack-Hunter Callbaska LeadHacker Perezvoni Pozvonim CallBackKiller RedConnect Stream- wood Uptocall
      Minutes for the test Not limited 30 minutes 25 minutes 20 minutes 50 minutes 3 minutes 30 minutes 20 minutes 20 minutes
      Calls for the test Not limited Not limited Not limited Not limited Not limited Not limited Not limited Not limited Not limited
      Time for a test 7 days 30 days 14 days Not limited 7 days Not limited Not limited 14 days 30 days
      Functionality Full Full Not complete Full Full Full Full Full Not complete

      Comparison of prices for callback services

      Companies offering per-minute billing - Uptocall, LeadHacker, RedConnect, Streamwood, Pozvonim.

      Callbaska, Perezvoni offers both tariffication options.

      Pay per average minute Uptocall has the most low, Callbaska has the most high.

      We should also mention the Pozvonim service. They offer original way tariffication - payment for functionality + payment of the cost of calls upon use (4 rubles per minute - standard telephony; 2 rubles per minute - sip telephony). If the total number of conversations with customers is 150 minutes, then Pozvonim is more profitable than Uptocall only taking into account the discount that is given to customers who paid for 12 months. If the number of conversations is 2, 3, 4 times more, then Pozvonim is much more profitable even without a discount. For example, the Premium tariff for Uptocall is 800 minutes, 4500 rubles. Pozvonim 800 minutes will cost you without a discount - 3950 rubles. The monthly savings amount to RUB 550.

      CallBackKiller is the tariff twin of Pozvonim.

      Pay per client at

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