There are more and more offers on the market for the exchange of old electronics for new devices. In October, the Trade-in program for smartphones, the M.Video network. In the summer, Apple had a similar service for iPhone owners, at the same time the DamProdam service was the first online MacBook exchange in Russia.

The Village decided to figure out where and how to rent an outdated smartphone or laptop in order to save money on buying a new one.

What is Trade-in and how it works

Trade-in is a program to exchange old devices for a discount when buying a new one. The amount of the discount depends on the model, technical and external condition of the device.

For the first time Trade-in came to Russia in 2010 - in the form of a recycling program for used cars. The owner of the car handed it over for recycling, and in return received a discount on the purchase of a new car.

6 Trade-in services for the exchange of smartphones, laptops and tablets

Apple officially launched its own exchange program back in 2013, but it only reached us in the implementation of Svyaznoy and re: Store this summer.

WHAT CAN I RENT

what to exchange for

conditions

TERMS OF PROMOTION

Indefinite

place of action

In all offices of the Svyaznoy network, with the exception of Kaliningrad

WHAT CAN I RENT

iPhone 4, 4S, 5, 5S, 6/6 Plus, 6S / 6S Plus, 7/7 Plus, SE, 8, 8 Plus

Action cameras brands: GoPro, AEE, Contour, Garmin, Kodak, Midland, Nikon, Olympus, Panasonic, Samsung, SJCAM, Sony, Xiaomi, YI, Smarterra cameras supporting 4K video resolution

what to exchange for

iPhone 6/6 Plus, 6S / 6S Plus, 7/7 Plus, SE, 8, 8 Plus

GoPro HERO 6 Black

conditions

The amount of the discount is determined by a special program and depends on the technical and external condition of the smartphone, as well as on the current prices. Maximum discount - 30%

When returning the old action camera, a discount of 3000 rubles is provided when buying a new GoPro HERO 6 Black video camera

TERMS OF PROMOTION

Indefinite

place of action

The promotion is valid when buying in retail stores of the network and when ordering in the online store

notes: According to the program, only iPhones purchased at official Apple centers in Russia are accepted. A device purchased even from a licensed store in China or the USA will not be accepted. All data from the phone will be erased, and the device itself will be restored to factory settings. The assembled iPhones will be taken out of Russia for further resale.

The requirements for the appearance of the handset being handed over are quite strict: the device should not have chips, cracks, or deep scratches. Small scratches or abrasions on the case are considered acceptable.

WHAT CAN I RENT

what to exchange for

iPhone 6/6 Plus, 6S / 6S Plus, 7/7 Plus, SE, 8, 8 Plus

MacBook, MacBook Air, MacBook Pro

conditions

The site has an online calculation indicating the amount of the surcharge

TERMS OF PROMOTION

Indefinitely

place of action

Now the service is provided only in Moscow. In the near future, the service plans to earn all over Russia

notes: Before the exchange, the client must untie his iCloud from his smartphone. The service offers not only to exchange, but also to sell the old device. At the same time, the technique is accepted in any condition, even with a broken screen, and regardless of the country where the device was purchased. For payment, the courier arrives at any place convenient for the client.

WHAT CAN I RENT

iPhone 5S, 6/6 Plus, 6S / 6S Plus, 7/7 Plus, SE, 8, 8 Plus

what to exchange for

iPhone 6/6 Plus, 6S / 6S Plus, 7/7 Plus, SE, 8, 8 Plus

Samsung Galaxy S6, S6 Edge, S7, S7 Edge, S8, S8 +, A3, A5 and A7 2016-2017 editions

conditions

The discount will be from 2,500 to 32 thousand rubles, depending on the device being handed over

TERMS OF PROMOTION

place of action

All around Russia

notes: Phones are accepted in working order and without serious damage. The discount for the promotion is summed up with other discounts. A smartphone can also be purchased on credit. The sizes of discounts for specific models can be found.

Why do we need a trade-in at all?

Trade-in itself is a very convenient service. This implies a surcharge for a new product, taking into account the delivery of the old one. Apple in Russia periodically held such events earlier in the form of promotions: in 2014 this promotion was launched by Eldorado, later Euroset and DNS and others. This allows you to "tie" a client to yourself in order to solve problems with updating the model range.

What is the essence of this new trade-in?

There are no exact trade-in conditions on partner sites. Will iPhones be replaced with a broken speaker or microphone? What if I changed the battery (which nearly 50% of iPhone users do)? What if I have “soiled” the device?

You will not know the amount for which you will sell your model until you come to the store with your passport.

Svyaznoy says the promotion is unlimited, while the re: Store website says it will be valid until August 15th. The promotion is valid throughout Russia.

How is it announced on the partner's website?

“The promotion is valid for purchases in retail stores and when ordering from an online store, subject to self-pickup. You can hand over the iPhone 4 and newer for the promotion, and purchase the iPhone 6 and newer. The iPhone returned must be purchased from an Apple Authorized Partner in Russia.

Individuals who have reached the age of 18 can take part in the action.

To find out the possible amount of the discount, you need to contact any retail store with a passport and an iPhone. When buying for a promotion, it is not possible to issue an iPhone in installments, but credit is available. The promotion cannot be combined with other discounts and special offers. The bonus program is valid only for accrual, bonuses can not be debited.

The number of products participating in the promotion is limited. The company reserves the right to early completion of the promotion, ”the website says.

How does it actually work now?

The cost of a trade-in is calculated individually and only when viewed in a store. The iPhone must work, must be purchased only from an official reseller in Russia, and must not have chips or cracks. All Europe, America and Asia are passing by.

Accepts any iPhone, starting from iPhone 4. Plug prices: from 500 rubles. (iPhone 4) up to 25,000 rubles. (iPhone 7 Plus 256).

On the spot, a store employee inspects the device visually. The device is then connected to a computer, which reads data from the iPhone and communicates with Apple's servers. Apple returns the amount of the discount in rubles or reports a refusal.

The iPhone cannot be disassembled. The server does everything for the employee, and the amount is calculated according to the data received by the computer. A trade-in agreement is drawn up on the spot, in which the owner agrees with all the conditions, confirms the transfer of the device and refuses claims.

On an old iPhone, Apple ID is disabled, the password is removed, "Find iPhone" is turned off, all information is erased. The owner chooses the iPhone model to which he wants to change it.

For this model, immediately after signing the contract (on the spot, you cannot leave to think, you cannot get a gift card or a certificate for a discount), a discount is given equal to the amount that the server displayed to the employee.

What could be the benefit of this trade-in?

This offer is definitely not for those who would like to save money on the purchase of equipment. They will be interested in buyers who are afraid to sit on flea markets, message boards, so as not to run into money and divorce. Speed ​​is also important here: in 30 minutes you sell your old iPhone and get a new one for a surcharge.

What are the most embarrassing moments, especially in Russia?

Prices for old devices are very much lower than the market for used equipment. Having a cursory glance at Avito and other trade-in services, you understand that the price for an old device is unprofitable.

For example, the calculation for old iPhones is as follows:

• Apple rates iPhone 7 Plus 256GB in perfect condition at RUB 25,000 (on site)
• DamProdam buys iPhone 7 Plus 256 GB in perfect condition for 37,000 rubles (pay immediately)
• Avito offers an iPhone 7 Plus 256 GB in perfect condition for 40,000 rubles (the sale process will take time)

The installment system does not work on the iPhone purchased under the trade-in program from Apple partners (when, when buying a new iPhone, you take an installment plan for 6-12 months and make payments without interest). You don't get real money for your old device, just an estimated value that can be credited when you buy a new iPhone. There is no question of any online service.

Why was the trade-in announced right now?

The release of the 8th iPhone model is approaching. Apple is trying to sell as many iPhone 7s as possible, as well as "warm up" the audience before the release of the 8th iPhone.

Oddly enough, for 10 years since the release of the first iPhone in Russia, there has been no "cultural" trade-in. Almost always, the only option to sell your old iPhone is through message boards and acquaintances. Well, and there is always an option to give it to someone close to you (anyway better than recycling).

How does a trade-in in the US at an Apple Store work?

In the US, the iPhone buyback program and its subsequent replacement with a new model operates in all Apple branded stores.

Apple itself is not engaged in the processing of used devices, handed over in the framework of the trade-in: they seem to be given to the "mercy" of the Brightstar company (it deals with distribution, redemption and trade). There is no official data, but they say so on the sidelines.

The prices at which they buy phones are low. For an iPhone 6 with 64 GB in excellent condition, in terms of rubles, they give a maximum of 9000. What ?!

For the condition "below average" Apple is ready to offer only "free recycling". The condition itself is diagnosed only in the store.

What other options are there for trade-in Apple technology in the States?

In the US, third-party trade-in services are also popular, which are ready to offer more favorable conditions. The biggest players are Gazelle and Glyde.

In this segment, they also work on the principle of sell or trade-in: the owner specifies the parameters of the device, condition and equipment, then the service shows the cost online. It's like CarPrice, only about phones. And the price is not inside and out, but clearly defined.

Russia has launched a trade-in program for exchanging old iPhones for new ones. Re: Store, "" and "retailer" stores accept used Apple company's smartphones. The project coordinator is the American Belmont Trading. How this mechanism works, and not only in the gadget market, - I found out

A valuable addition

According to him, iPhone buyers under the program of exchange of old devices for new ones can purchase at a reduced price. At the first stage, a new iPhone can be bought by trade-in by paying the difference in cash or with a bank card, Tikhonov said. In the future, it is planned to launch loan products.

Mandatory conditions: the device to be handed over must be purchased from an official Apple dealer in Russia and be in working order. Thus, a large category of owners of "gray" smartphones cannot participate in trade-in.

“It can be any iPhone model, starting with iPhone 4. For exchange, the buyer does not need to bring packaging or peripherals from an old smartphone, only the device itself and a passport,” Tikhonov explained.

For her part, the head of the public relations department of Inventive Retail Group told Lenta.ru that in re: Store stores, iPhone 4 and newer can be returned for a promotion, and iPhone 6 and newer can be purchased.

“The returned iPhone must be purchased from an authorized Apple partner in Russia. The body should not have visible damage, all buttons are in place and working, "Semushina emphasized.

The procedure for establishing the owner of a smartphone in re: Store is simplified: in the presence of an employee, the client must deactivate the Find iPhone function. A passport is required to prove age: according to the terms of the promotion, only individuals who have reached the age of 18 can take part in it.

The validity of the program in re: Store is until August 13, however, depending on the results, it may become indefinite, Semushina specified. "Trade-in at Svyaznoy is not a marketing campaign, but an unlimited program, the possibilities of which we plan to expand in the future," Tikhonov said.

A valuable addition

In the Svyaznoy network, the size of the discount for a new iPhone under the trade-in program depends on the model of the old smartphone being handed over and can reach several tens of thousands of rubles. In re: Store stores, the discount, depending on the iPhone model, can be up to 30 percent.

According to Semushina, specially installed software checks the phone and sets the discount level. iPhone is tested for growth and internal damage.

“The cost of a surrendered smartphone is set in accordance with the prices for used equipment on the official international markets for mobile devices. The cost of the surrendered smartphone will be offset against the price of the new one, ”Tikhonov noted.

The number of iPhones that a customer can exchange at Svyaznoy is not limited. However, every old iPhone goes strictly towards paying for one new one.

How it works

The Russian consumer has long been familiar with the nuances of making purchases by trade-in. Retailers of electronics and household appliances practice exchange programs with additional payments for old TVs, refrigerators and other kitchen "gadgets".

Photo: Evgeny Pavlenko / Kommersant

Stores often provide customers with a symbolic discount on the purchase of a similar new product. It does not depend on the model or year of release of the equipment being scrapped. But, as a rule, a bonus is attached to it in the form of free removal of large-sized equipment and delivery of new ones.

Trade-in also works in the automotive and real estate markets. There are some peculiarities here. In particular, car dealerships prefer to deal with cars not older than 10 years, serviceable and with liquidity. For cars that can potentially get stuck in the cabin for a long time, the redemption discount can be as high as 40-50 percent of their market price. While in countries up to 80 percent of cars are purchased in exchange for old ones, in Russia this figure does not exceed 15 percent.

With regard to offsetting an old apartment when buying a new one, this process in most cases is quite lengthy. Housing can be sold quickly only with a large discount. Be that as it may, according to experts, up to 10 percent of real estate transactions are made on a trade-in basis.

Closer to the market

The introduction of the trade-in program by Apple in Russia is a logical step in the struggle to increase market share, said the deputy director of the analytical department at Alpari.

“Apple products, primarily iPhone smartphones, have always been sold in the premium segment. With the introduction of the trade-in program, the company can take a more budget segment, selling used or refurbished smartphones at lower prices, ”she said.

Photo: Safron Golikov / Kommersant

According to the results of the first half of 2017, the volume of the Russian smartphone market in monetary terms amounted to about 185 billion rubles (about $ 3.1 billion), Milchakova recalled.

At the same time, the share of Apple in monetary terms, according to the agency Telecom Daily, amounted to 29.7 percent, and the share of the closest competitor Samsung - 32.8 percent, the analyst said. In her opinion, it will not be easy for Apple to squeeze out the South Korean manufacturer, which has long been present in the low-cost segment of the market.

“In addition, in Russia, trade-in in the field of household appliances is not in such great demand as, for example, trade-in in the field of cars and some premium goods, in particular, jewelry,” Milchakova shared her doubts.

Since July 26, 2017, the Apple program for exchanging old iPhones for a discount when purchasing a new gadget (trade-in) has become available to Russian users. Surely many users will be interested to know how this program works, how profitable it is and which iPhones are covered by Apple's offer.

In contact with

What is iPhone Trade-in?

"IPhone trade-in" - Apple's program for the exchange of old devices for new ones. The iPhones handed over in exchange are assessed by experts according to three criteria: the novelty of the version of the gadget, its condition (operability of hardware modules) and appearance. The amount the smartphone is priced at is provided as a discount on the purchase of an iPhone.

The program for the exchange (trade in) of old iPhones for new ones in Russia was launched by Apple partners - the Svyaznoy and re: Store networks.

Where can you exchange old iPhones for new ones in Russia?

Currently, the exchange program operates in the re: Store and Svyaznoy stores, where you can evaluate the gadget and, if you wish, buy a new model with a corresponding discount. In the near future the M.Video retailer will also join the program, which is currently negotiating with Apple.

Trade-in program expiration date

According to the initial information, the trade-in program at Svyaznoy and re: Store is unlimited. However, as it became known from the terms of the program in re: Store, it turned out that the promotion in the retail outlets is valid from July 22 to August 13, 2017. In the terms of the Svyaznoy program, the deadlines for the program are not specified.

Which iPhone models can be exchanged under the trade-in program in Russia

The program applies to the following iPhone models:

• iPhone 4 8/16/32 GB
• iPhone 4S 8/16/32/64 GB
• iPhone 5 16/32/64 GB
• iPhone 5S 16/32/64 GB
• iPhone 5C 8/16/32 GB
• iPhone 6 16/64/128 GB
• iPhone 6 Plus 16/64/128 GB
• iPhone 6S 16/32/64/128 GB
• iPhone 6S Plus 16/32/64/128 GB
• iPhone 7 32/128/256 GB
• iPhone 7 Plus 32/128/256 GB
• iPhone SE 16/32/64/128 GB

That is, all versions of the "apple" communicator, starting with the iPhone 4, are subject to exchange.

What iPhone models can you buy under the trade-in program in Russia?

Discount iPhone models:

• iPhone 6 32GB
• iPhone 6 Plus 32/128 GB
• iPhone 6S 32/128 GB
• iPhone 6S Plus 32/128 GB
• iPhone 7 32/128/256 GB
• iPhone 7 Plus 32/128/256 GB
• iPhone SE 32/128 GB

For example, if your iPhone 6 Plus is not already comfortable for you because of its large size, you can easily turn it in and get a discount on the purchase of the smaller iPhone SE.

Is there an installment plan when buying an iPhone under the trade-in program?

You can buy an iPhone under the trade-in program either for cash or on credit. Note that apart from the estimated discount, there are no other discounts available.

How is old iPhone rated?

The amount of the discount on the purchase of a new iPhone is determined after checking the gadget using special tools from Belmont Trading to assess its technical condition, study the appearance of the smartphone and check its functionality. Further, the specialist informs the buyer about the amount at which the device is priced. If the size of the discount does not suit him, he can refuse to return the smartphone.

What is the maximum discount you can get when you drop off your iPhone?

The maximum possible discount on the purchase of a new iPhone in exchange for a used smartphone is 30%.

How profitable is it to rent a used iPhone on an exchange program?

In fact, it is more profitable to sell a used iPhone in the secondary market than it is to turn it in on an exchange program. However, this program is useful for those who do not have the ability and desire to sell a smartphone.

Can I exchange my iPhone if it is in poor condition?

As part of the trade-in program, gadgets with poor technical condition and appearance are accepted. However, in this case, the discount will be small. If we are talking about a completely "killed" device, store employees may refuse to accept it.

Can iPhone owners who buy a gadget by installments take part in the program?

According to the terms of the program, it does not apply to iPhones that were purchased in installments without an initial payment and overpayment.

Can I get money for the change of my iPhone?

No. The program provides only for the provision of a discount, but not for the issuance of funds.