The topic of this article is the new design of VKontakte. Changed again, now you can set a horizontal cover in a group. Making your VK community with such a header is much more interesting. Frankly, no Photoshop knowledge is required here. And you can make a beautiful picture without special skills even in PowerPoint, Fotor, Canva, Pixlr Editor.
Going to the group, you will notice that in those groups the buttons “Pinned entry”, “Information” and “Press menu” have become visible. Before, they were hidden. Naturally, all the design of the groups immediately went.
Downloading a new cover
And now let's figure out how to enable the ability to set a horizontal header. Let's click on the "Manage" button.
Then we click on the last one, and upload a new cover of the VKontakte group. This is where you can understand that the download file can be of any size! But no less than 1590×400 px. We create a cover prototype in any editor. Next, we can select and save the area that meets the requirements of the VC. Here's a hint on where to find the cover image, which editor to use to
What is interesting about the new design of VKontakte?
The main thing: there is more space for information. Now here you can write the name of the group, the purpose of its creation, a call to action, and so on. This design will be logically complete and more functional. But you can leave the old design, it's a matter of taste for everyone.
When you design a horizontal cover, you will notice that the internal menu now somehow falls out of the general context. I think it would be better to pin the picture to go to the menu. And use it to host wiki pages in a group.
At the same time, I would like the developers to add some other possibility for setting a beautiful transition to the Wiki page.
I would like to note that since 2016, the developers of the social network Vkontakte have been actively trying to set up this network to promote business. Make it more business friendly. From my point of view, this is very good and very much in demand among many Internet entrepreneurs.
But most importantly, in my opinion, they need to carefully consider the “Bans” system so that entrepreneurs can work calmly without interfering with those users who come to have fun on the social network.
How to make a Vkontakte group cover online
Turn on your creativity and choose what you like the horizontal cover or the already familiar Vkontakte design. Creating online and installing a new cover is visually, step by step, presented in the video below the article.
P.S. I hope this information is useful to you.
P.S.S. Turn on your creativity and good luck in all your endeavors!
The article will be useful to those who want to promote goods, services or communities using VKontakte publics, but do not know where to start. After reading, you will learn how to select groups with a target audience and compose posts that help achieve maximum conversion.
Audience Revealing
Before looking for communities, find out who your potential buyer is and make a portrait of him.
Identify Needs. Find out what need your product or service satisfies. It should be one thing that brings the target audience together. Polls and forums will help you figure out what customers want.
Create a survey in your community to find out the needs of your audience
If your clients are marketers - ask the right question on the marketing forum or find a similar topic on it
Learn about interests. Find out about the interests of your audience to determine the topic of the group.
For this task, the Cerebro Target audience search tool is suitable. It allows you to analyze the interests of potential customers of the selected community.
In the "User Analysis" section, insert a link to the group in which, in your opinion, the target audience is a member.
The service will show interests, life position, favorite films, books and other information specified in the profile of community members
Cerebro will well complement another tool located in the Facebook advertising account -. It shows the marital status, position, as well as the top favorite sites of your audience. And if you are studying the market in the USA, then in addition to the above, the level of salaries will also be available to you.
Specify the desired topic in the field of interests and collect statistics
Determine gender and age. Firstly, these parameters will help you select groups with the right audience. Second, make the message in your post more personal. The service from Mail.Ru will help to find them out.
Enter a key phrase into the search bar, and the service shows who is interested in this search query
Community Selection
After compiling an avatar of the audience members, collect as many pages as possible that potential customers can subscribe to. For this:
- Use the "Community Search" "VKontakte".
- Find groups through " Market platform» in your account.
Create an entry and click post. Then specify the topic and select the desired communities
- Use third-party tools for working with VK groups, such as "https://publer.pro/". In order to start the selection, go to the "Publics / profiles" section, subsection - "VKontakte publics".
search for communities using Pabler
Community analysis
When you have a decent list of groups on the same subject, check each of them against five criteria.
Presence of target audience
To find out if your potential customers are in the community, check the gender, age and geography of its members. These data can be viewed in the "Statistics" tab.
By gender, age and geo, check the presence of an audience in the group
Member activity
If there are people of the right age and gender in the group, we check it for involvement. This indicator is denoted by the abbreviation ER (engagement rate) and is calculated using the ratio of actions to coverage.
ER shows how actively subscribers like, repost and comment posts
Publer shows ER per day and ER per post.
To understand whether ER is normal in a group, compare it with the indicators of leading communities in this topic.
Bots
You can find out the percentage of bots through the VKontakte application: Search for "dead" members and subscribers". To do this, go to the application, paste the link to the community and click "Scan".
The presence of bots is also shown by Pabler.
Usually there are 10–20% of bots in groups. Anything more is cheating
Another way to check the community for "dead souls" is to look at the outflow of subscribers. To do this, in the statistics of the page, look at the number of unsubscribes. A high spike in the unsubscribe graph is a clear sign of a high number of bots.
exit schedule
Coverage
Reach refers to the number of times a post has been viewed in the news feed or community wall. This metric only counts unique users. Moreover, VKontakte does not count the fast scrolling of the entry in the tape. The person must keep their attention on the text or image. You can also see this indicator in the group statistics.
Reach shows how many people view community posts. Follower reach − Among group members. Viral - those who saw the repost. General - among all.
The normal reach rate is 10-20% of the total number of subscribers. If a million people subscribe to the group, the reach should be 100,000 - 200,000.
Advertising entries
If competitors posted only 1-3 times, most likely their advertising did not bring results. It is worth checking it for professional suitability (read about this in the “Composing a post” block).
If advertising posts of competitors are published regularly, then most likely the group has the audience you need. And to get a piece of it, stand apart from the competition with creatives and unique selling propositions.
Accommodation
Through administrator
To post directly:
- Find the administrator's contacts on the page. If there are none, write your offer in a message or in a suggestion on the wall.
contacts of the administrator of the VKontakte community
- Agree on the price, time and conditions of placement. By purchasing a package of accommodations at once, you can agree on a discount. But you should buy more than one advertising space at once only in already verified communities.
- Choose the time of posting based on the activity of subscribers. If the seats are only available for a low activity period, ask the administrator to reduce the price a little. You can view the activity in the "Pabler" in the "Detailed statistics" tab.
Stay as active as possible
- Submit your post for approval. Please note that you may need to make changes. Therefore, it is better to send the entry in advance so as not to redo it five minutes before publication.
Through the exchange "VK"
Publication through the VK advertising exchange is 10-15% more expensive. Suitable for those who do not use third-party community search tools, as the service itself offers accommodation options. And also for those who do not connect third-party metrics to analyze the effectiveness of advertising, because in your account you can see detailed statistics after the campaign.
To place a post through the exchange:
- Create an ad and submit it for moderation.
The New Year is coming very soon! With what we actually congratulate you. Both children and adults prepare for this holiday. Children expect the New Year wishes and gifts from Santa Claus to come true, and adults want to spend this holiday in a warm family circle or with their closest friends. But both children and adults believe that the New Year will bring them new joys, and the outgoing year will take away all the difficulties and old problems.
This holiday was not bypassed by the VKontakte website. New Year is celebrated here in its own way. Probably, all netizens have already noticed that every day new images of New Year's paraphernalia appear at the top of the site near the name. Here you can see both old images that have already been used in the previous year, and completely new ones that delight netizens.
How does VK celebrate the New Year?
To keep the network users in a festive mood, the site developers have introduced a small innovation. In the audio recordings in the "Popular" section, you can find New Year's music. How to do it? To do this, you need to go to the "Audio Recordings" tab. In a new window in the upper right corner you will see a list: "My Audio Recordings", "Friends Updates", "Recommendations", "Popular" and "My Albums". You need to select the "Popular" section. In a new window you will see an icon with a picture of a dog dressed as Santa Claus. Thus, you can listen to New Year in VKontakte popular songs from New Year's cartoons, films and just good songs performed by foreign and Russian performers about the New Year and the festive mood.By the way, you have a wonderful opportunity to congratulate your relatives and friends who are far from you, VKontakte. But you can not only send a banal message with congratulations on the New Year on the social network, but also a small gift. Today VK pleases us with its colorful collection of gifts. You can see here as many as nine new original New Year's gifts. Colorful and cheerful. By the way, once we already told you about. It was interesting.
How to make a friend happy New Year?
To give a friend a gift, you need to go to his page first. Just below his avatar you will see the "Send a gift" tab. By clicking on this button, in a new window you will immediately see a section with New Year's gifts. This section also includes a penguin wrapped in a winter scarf, Santa Claus, a New Year tree, and even an Olivier salad.If you want to please a friend with a funny picture for the New Year, you need to click on the image of this picture. In a new window you will see the name and surname of the recipient, you can attach a message with congratulations to the gift. After that, you need to click on the "Submit" button. Next, you need to choose a payment option. Now you are aware of what gifts the site administration has prepared for its users. These days you can listen to festive music, send New Year's gifts to your friends and keep the festive mood for the New Year VKontakte! We wish you an unforgettable New Year's Eve!
