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New social network. Detailed catalog of social networks

This article covers several key resources by functionality, target audience, and focus.

Content:

essence

The main goal of such a service is to make Internet communication between users remote from each other as simple as possible.

Some of these sites work only within one country or are popular with a certain language segment, others have an international format and people from different countries are registered on them.

Principle of operation:

  • Creating a page or account;
  • In it, he may or may not indicate his interests, hobbies, place of work and study, place of residence and other data;
  • Through site search, integration with or phone number, account in others, he can find other people he knows;
  • You can also find people who share the same interests and hobbies as the registrant;
  • Now you can freely communicate with these people, and to simplify this process, you can add them as friends;
  • After registration, he can also use the rest of the additional functionality.

Communication with the help of the SS is available only to registered members, although information from some groups is also available for reading by people who are not registered on the site.

Only the person who has an account, or only the one who is added to Friends (depending on the page), can write to you personally.

Advice. When registering, pay close attention to your privacy settings. It depends on them who exactly will be able to see your page on the Internet, who will be able to write to you and see your photos.

Kinds

  • Microblogs. The most famous option is, where users make small text notes in real time. Sorting is carried out mainly with the help of hashtags (keywords written in the #keyword format);
  • Acquaintance. Created for people who want to find a partner for one purpose or another. Examples are Tinder, Grindr, Mamba, etc. Depending on what type of dating she focuses on, her profiles can be detailed or contain only key information;
  • Photo. Services like are intended for placement of photos, the profile in them assumes a minimum of information. In addition to the function of uploading photos, you can carry out personal correspondence. Navigation is also done using hashtags;
  • Video. While not too common, especially in Russia, the most. It has the same principle of operation as Instagram, but users post videos, not photos. They are especially good because it is convenient to organize live broadcasts through them;
  • Communication. Widespread in Russia (VK and are popular, at the world level -). They allow not only to find friends and communicate with them, but also to post photos, videos, join groups, etc.

Depending on the type, they have one or another target audience.

Thus, it was statistically revealed that the majority of Snapchat and Instagram users are under 35 years old, while most of the Odnoklassniki audience is 40+.

Communication

The main goal of the SS is to organize convenient communication for people. This is achieved in several ways:

  • Dialogues- this is a personal correspondence format in which you can write a message to any user who does not have this option disabled. At the same time, such correspondence is strictly confidential and only you and your interlocutor can see it;
  • Conversations or Chats- this is a correspondence, created according to the same principle as dialogues, but you can add an unlimited number of people to it;
  • Commenting- a comment can be left under any photos, microblog entries, etc., if this option is not disabled;
  • Microblogging, Walls and other services for posting posts to your account, which are visible to all your friends (or a certain list of them, depending on the settings);
  • Groups, public pages and other ways to group by interest, in which a topic for discussion is created (like the outdated forums).

Almost any service provides the possibility of personal correspondence, but it is social networks such as Facebook and VK that make such correspondence especially convenient.

media files

Some services also allow you to upload and distribute various non-personal media files. So, VK is actively functioning service My Video Recordings.

The user can choose a movie of interest to him among thousands of downloaded ones, save it to his page, tell his friends about it by sharing it in a microblog, etc.

Facebook carefully monitors copyright compliance and does not allow the distribution of feature films.

You can only upload small videos shot by you personally, you can also share from other services.

A similar situation develops with music.

While an extensive media library of audio files, songs and audio books is provided, it does not allow the download of non-personal audio recordings.

Facebook, Twitter, Instagram and YouTube top the rankings of social networks in the world, but users from Russia (and other post-Soviet countries such as Belarus, Kazakhstan and Ukraine) often prefer regional replacements for these platforms.

And this difference in popularity can make a big difference for companies that use such sites for advertising, as it can completely change the marketing strategy (which is used in other parts of the world). In addition, social networks, whose rating in Russian-speaking countries differs from the global one, can provide great opportunities for international communication. Currently, eight social networks are the most popular.

"In contact with"

VK (formerly known as VKontakte) is now the most widespread social network in Russia, with over 46.6 million monthly visitors. Undoubtedly, this resource leads the rating of social networks in the post-Soviet space.

There are many interesting opinions about this site, but it can best be described as a combination between Facebook and a data sharing service. Like Facebook, each user has a profile and can search and friend other users to see their status updates, new photos and videos.

Along with these traditional features, users can also upload audio and video files of any kind and share these resources with other people. This used to be scrutinized as it crossed legal lines from time to time, however recent reports indicate that VK is now working with major record labels. This made it possible to launch a subscription service that allows you to legally share media files. That is why VKontakte has been leading the rating of social networks in Russia for several years.

"Classmates"

While VKontakte may be the most popular service among younger users (aged 18-35), OK (originally Odnoklassniki) is more commonly preferred among social networks. This service has more than 31.5 million monthly visitors, with a larger percentage (69%) being women. This platform, by the way, was the first in Russia and, one might say, gave rise to such a phenomenon as social networks. The rating of sites in this category will always remain incomplete without mentioning it.

Like VK, OK allows users to create profiles, search for friends, and share status updates and pictures. The main purpose of creating the platform is to communicate with classmates and friends with whom users could lose touch many years ago, so the search parameters are quite detailed.

In addition, the site has a feature that provides information about who visited your page (regardless of whether you are their friend). To view the profiles of other users, there is an anonymity feature that you must pay for (to enable "Stealth Mode").

"My world"

Perhaps the best universally recognized analogue of the Russian "My World" is Google+. Both of these services are an extension of the Internet provider of e-mail (in the case of "My World" - mail.ru). My World has struggled to find its own unique niche on a broader level, but the popularity of the network is not that great. At the same time, more than 16.6 million people use this service every month to share images, music and videos, as well as to play games and meet new friends, which is why it is included in the social network rankings. The My World web search strategy contains several options that are not available in other platforms.

Facebook

Social networks, whose rating is high all over the world, have not bypassed the post-Soviet space either. Although Facebook is not the most popular site in Russia, its popularity has definitely begun to grow - now it receives more than 21.6 million Russian-speaking visitors per month. This is not surprising since Facebook is constantly changing its platform to better suit user needs.

Analysts believe that one of the reasons why Facebook is becoming increasingly popular in Russia is business communication. According to some sources, more than 30% of business discussions in Russia take place on Facebook. Therefore, it will not be surprising if this platform eventually tops the rankings.

"Livejournal"

Livejournal is a blogging platform that has been around since 1999 but has not been used in most of the world since then. This trend is far from true in Russia, where over 15.1 million users visit LiveJournal every month. This figure is more than half of the total site traffic.

Twitter

Twitter is another classic social media site that does well in Russia. While it doesn't get as many unique monthly visitors as the other services on this list (around 7.7 million visitors per month), it boasts a following for every user. So while Twitter may not be a mainstay for most Russian social media users, those who choose to use it do so on a large scale.

Rutube and YouTube

Rutube is essentially Russia's answer to YouTube, a social media platform focused on video sharing for content of all types. Even though this service has not reached the same reach as YouTube, it has collected a lot of content from a wide variety of users.

Rutube hosts both licensed content and user uploads. The vast majority of downloads are in Russian. This high percentage of Russian content makes the platform an incredibly valuable resource for those trying to learn the language.

Instagram

The first social media platform on this list - Instagram - has become extremely popular in the last few years, and its popularity in Russia is no exception. Instagram is rapidly moving up the rankings, and today has 12.3 million users per month (of which 77% are young women).

This shift in popularity is largely due to the cross-posting between Instagram and other platforms where users can use great photo editing tools. This allows you to enhance and capture a photo and then post it to both Instagram and other popular social media sites.

While the core features of Instagram continue to be easy to access and use, there are several options for tools and third-party apps that most users aren't even aware of. It is expected that this platform will soon lead the popularity of social networks in most countries.

Concluding this review, it is worth noting that the success of such unique social networks as VK and OK in Russia and neighboring countries may surprise those who are used to Facebook, Twitter and Instagram, which have a complete monopoly in the world.

There are definitely a number of benefits to sites targeting a specific user base, whether it be geographically (as in these examples) or based on demographics (age of users).

Social network- an interactive multi-user website, the content of which is filled by the network members themselves. The site is an automated social environment that allows you to communicate with a group of users united by a common interest. These include thematic forums, especially industry ones, which have been actively developing in recent years.

Communication is done through the web service of internal mail or instant messaging.

Structure

And if LinkedIn was created to establish/maintain business contacts, then the owners of MySpace and Facebook relied primarily on satisfying the human need for self-expression. Indeed, in accordance with Maslow's pyramid, it is self-expression that is the highest human need, ahead of even recognition and communication. Social networks have become a kind of Internet haven, where everyone can find a technical and social basis for creating their virtual "I". At the same time, each user got the opportunity not only to communicate and create, but also to share the fruits of their creativity with a multi-million audience of a particular social network.

Largest networks

In different regions of the world, the popularity of different social networks varies. So, MySpace, Facebook, Twitter and LinkedIn networks are more popular and widespread in North America;
Nexopia - in Canada;
Bebo - in the UK;
Facebook, Hi5, dol2day - in Germany;
Tagged.com ( English), XING and Skyrock - in different European countries;
Public Broadcasting Service, Orkut, Facebook and Hi5 in South and Central America (55% of Brazilian network users prefer Orkut);
Friendster, Multiply, Orkut, Xiaonei and Cyworld - in Asia (Philippines, Malaysia, Indonesia, Singapore).

Facebook (750,000,000 ), MySpace (255,000,000 ), Twitter (200,000,000 ), Vkontakte (150,000,000 ), Windows Live Spaces (120,000,000 ), Habbo Hotel (121,000,000 ), Friendster (90,000,000 ), Hi5 (80,000,000 ), Tagged.com (70,000,000 ).

English-speaking Russian-speaking

  • My network
Ukrainian speakers
  • Connect (there is a Russian-language interface)
  • exSlife (there is a Russian-language interface)
Belarusian
  • Vseti (there is a Russian-language interface)
Armenian
  • Hayland (there is a Russian and English interface)
  • Kuku (there is a Russian-language interface)
Latvian
  • Draugiem.lv
  • ONE.LV

Subspecies

Service social networks allow users to unite online around their common interests, hobbies or for various reasons. For example, some sites provide services that allow users to share personal information needed to find partners. Examples: LinkedIn , VKontakte .

Commercial social networks are focused on supporting business transactions and building people's trust in brands based on their opinions about the product, how to make it better, etc., thereby allowing consumers to participate in product promotion and increase their awareness.

Advertising

For advertisers, social networks provide unique opportunities for direct contact with consumers. Every day, millions of users are talking about companies, their products and services, sharing their opinions and impressions. As a result, a single member of the network community can ruin (or vice versa) the reputation of a company with a multi-million dollar turnover.

The social media advertising market is growing steadily. In 2007, according to eMarketer, it reached $1.225 billion. When compiling the report, eMarketer experts took into account all types of advertising placed on social networks, including display, contextual and video advertising, as well as the costs of marketing projects in which marketers create profiles for their products and brands on social networks. In addition, for the first time, spending on widgets and applications is included in the forecasts. According to a recent study by eMarketer, total social media advertising revenue in 2011 will reach $5.54 billion According to eMarketer's forecasts, the size of the social media advertising market will double by 2013.

Currently, companies in sectors such as consumer goods, liquor manufacturers, automakers, and entertainment companies are showing the greatest interest in social networks. Consumer brands have not been aggressively advertising on the Internet until recently, but for 2009 many of them have budgeted for social media marketing.

The growth of advertising in social networks leads to pulling budgets. Popular advertising platforms such as search networks, major newspaper and magazine websites, and online media are now forced to cut advertising budgets or adapt to the realities of Web 2.0 by optimizing their sites for social media functionality.

dangers

Many people do not understand that the information they post on social networks can be found and used by anyone, including not necessarily with good intentions. Information about social media members can be found by their employers, parents, children, former or current wives or husbands, debt collectors, criminals, law enforcement, and so on.

For example, there is a case when a criminal was looking for outwardly similar women, killed them and sold their apartments.

There is a known case of manifestation of psychosomatic disorders on the basis of dependence on communication in social networks. In Belgrade, user Svetlana Pavlović ended up in a psychiatric clinic after her Facebook post failed to generate interest among her friends. The doctors of the clinic called this case "Svetlana's syndrome", explaining the patient's behavior as ordinary stress from the dissatisfaction of the individual's social needs in the modern world.

Some employers prohibit the use of social networks - not only to save money, but also to prevent information from leaking.

D. Boyd, based on survey materials in 16 US states, concluded that there are two main “fears” caused by social networks: sexual harassment and confidentiality of information. Content analysis of periodicals in Denmark allowed M. Larsen to compile a list of the most frequently mentioned problems in connection with social networks, which include: sexual violence and pedophilia, intimidation and harassment, threats and violence, the spread of nationalist ideas. K. Fuchs in the course of an online survey of German and Austrian students received the following list of risks: data confidentiality, spam, the possibility of losing personal information, creating a negative image, Internet addiction. S.V. Bondarenko, based on the study of virtual network communities in the south of Russia, concluded that there are the following forms of manifestation of deviant behavior: hacking, violation of secrecy, defamation, cyberterrorism, computer pedophilia. A survey conducted on the SU-HSE portal showed that, according to the respondents, the networks “drag out” and take too much time, crowd out real communication, and provide “excessive communication and information”. “Privacy issues,” the report mentions, “are of less concern to social media users. Basically, these fears are associated with the easy availability of contact information for spammers, and not with the work of the secret services.

Applications

Social software is a wide range of software systems that allow users to interact and share data. This method of computer-mediated interaction has become popular with the advent of social sites such as MySpace, Facebook, Odnoklassniki.ru, Flickr and YouTube media sites, eBay commercial sites.

Many of these applications share common characteristics such as open APIs, service-oriented design, and the ability to host data and media remotely. Such applications are commonly referred to as Web 2.0 systems.

Within social software, two groups of software tools can be distinguished: communication and interactive.

Communication tools are used to record, store and present communication data, most often in text form, but increasingly in audio and video formats.

Interactive tools are used to support data-mediated (different media formats) interaction between individual users and their groups. Unlike communication tools, the emphasis is on supporting the connectivity of users and communication mechanisms between them. In contrast to communication tools, which are usually asynchronous, interactive tools are predominantly synchronous, allowing users to interact in real time (as in the case of Internet telephony, video chats, etc.) or almost synchronously (instant messaging services, text chats, etc.). . P.).

We can name the following examples of software systems that are related to social software:

  • Instant messaging systems (IM - Instant messaging) allow you to communicate with another user over the network in real time (in a relatively secure mode). The most popular of them include Skype, ICQ, Yahoo! Messenger, MSN Messenger, AOL Instant Messenger, Miranda IM. Business-oriented systems include IBM Lotus Sametime, Microsoft Messenger, and Jabber.
  • Internet Relay Chat (IRC - Internet Relay Chat) allows several users to communicate simultaneously in real time.
  • Internet forums have replaced electronic conferences (predating the WWW). A forum user can create a new "topic" that is available to others. Other users can view the topic and leave their comments in sequential recording mode.
  • Web blogs, or blogs for short, can be thought of as personal online journals of individual users. The blog owner can post posts to his journal, while other users (readers) can leave comments on them.
  • Wikis, or simply wikis, are essentially websites whose content can be edited by site visitors. The most famous example is Wikipedia.

IDC experts predict that the market for social media marketing and business applications will grow in the coming years. "Social media is getting more and more popular and there are applications for a variety of purposes that will drive the growth of this market," said Rachel Happe, research manager at IDC. “We expect that applications for various marketing companies and firms, as well as corporate applications, will soon become popular.”

In addition, the report states that the growth of the social networking application market will slow down only by 2011.

see also

Notes

Broadcasting Access Services
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1

Facebook is the most popular social network of all time. On the site we all know, you can upload photos, update your current status, send messages to friends, and post messages and opinions on your page. Facebook was originally called "The Facebook" - it was some kind of fantasy idea of ​​a student at Harvard University. The social site instantly became popular and continued to grow. Initially, Facebook was only allowed to be used by university students.

The social network began its journey at Harvard, and soon its creator, Mark Zuckerberg, opened it to other educational institutions. Soon the site of this social network became available not only for students and gathered millions of people from all over the world.

Many companies use Facebook to build their reputation and promote their products. There are several external companies that help maintain Facebook services. The Service Provider may create a Facebook page and post content on a regular basis in the form of advertisements.

When Facebook first appeared, two students from Harvard University accused the founder of this social network of stealing their idea. After the trial, Zuckerberg had to pay monetary damages, the exact amount of which was not disclosed. Another time the case went to court was when the co-founder and chief financial officer filed a lawsuit against Zuckerberg after he was fired from the company, and the case was also settled with a secret sum of money.

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2

This is the second most famous and popular social network, allowing users to send and read messages called "tweets". But tweets should be short - they are limited to 140 characters. Twitter was first created in March 2006 and launched in July 2006. By 2013, this social network has become one of the top 10 most visited sites. Today, Twitter has over half a billion registered users. Many celebrities, politicians, world leaders, media channels and other businesses have Twitter profiles so their fans can follow their daily lives and events.

The second most top social network is also famous for the fact that it came up with the use of hashtags (#), i.e. the most widely used symbols for various events, so that millions of people on Twitter have been able to use them in their tweets. Before it hit Twitter, the hashtag was only used as a button on a phone and was considered a number-only symbol.

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3

Linkedin is the third most popular social network in the world and is aimed at professionals in any field. The site was created specifically for professionals and businesses to combine the best jobs and the best employees in one place. Linkedin was founded in December 2002 and officially launched on May 5, 2003. In 2013, the site became one of the most popular social and professional networking sites with over 259 million registered users in almost 200 countries. Linkedin is available in twenty different languages.

This network allows users to create their profiles so that they can build real professional relationships with thousands of employers, employees and other professionals in their field. Here you can find jobs and discover new business opportunities through the users you are connected with on this social website.

Job seekers often use the site to browse the profiles of HR managers in order to better prepare for interviews. When you sign up for Linkedin, you can mark jobs that interest you and where you want to send your resume. You can also congratulate other users on their promotion and you can see who has visited your page.

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4

the site is used to store, collect and share information. The elements that are saved on the page are called "pins". Linked to this site are several other sites that offer news and information, as well as a save option. Just click on the Pin button on the information you want to load on the page and it will automatically load on your page.

Users can also tag each other's pages, so you can see what your friends are interested in. Pinterest is a huge platform to showcase your creativity and interests. The user can also tag a Pinterest page with Twitter or Facebook profiles. Pinterest has become one of the top 5 social networks in the last few years. As of February 2013, there are 48.7 million registered users here, and this number is growing rapidly and intensively.

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5

Google Plus, owned by Google Inc. - Another popular network with a large number of users around the world. Google Plus allows its users to create a profile page that contains an image, background screen, work history, your interests, and educational history. The user can also post status updates and see other people's status updates, can share photos. In order to see the news of friends, you need to add them to your "circle".

In November 2011, Google Plus profiles became the backdrop for other Google services such as Gmail, Google Maps, Google Play, Google Voice, Google Wallet, Google Music, and Android, the most common smartphone operating system. Google Plus also has a Plus-1 button that allows its users to recommend content, similar to the Like button on Facebook.

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6

Tumblr is the sixth most popular social network that was created by David Karp in 2006. It is a social network designed for micro-blogging. Users can post content and multimedia elements in the short blog form. The main Tumblr page is a combination of favorite blogs and posts from people the user follows.

In addition, here you can send images, videos, texts, quotes, or share links on your blog, and you can also share other people's blogs. The user can also set up a schedule so that their posts may be delayed by a few hours or days. Hashtags (#) are a great opportunity for friends and followers to easily find any posts and promotions. To date, Tumblr has over 213 million registered blogs.

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7

Instagram is the seventh popular social network that is used for mobile photo and video sharing on social networks. It was created by Mike Krieger and Kevin Systrom and launched in October 2010. Currently, there are more than 300 million users of this popular social network.

Instagram allows its users to upload photos and share videos and follow other users. Users can also link their Instagram account to their Facebook and Twitter accounts so that photos that a user posts on Instagram will automatically appear on those sites as well. Since the creation of Instagram, it has contributed to the emergence of some new trends in the network:

A selfie is a self-portrait taken with a smartphone or digital camera.

Throwback Thursday is a trend that started on Instagram and spread to Twitter and Facebook. Every Thursday, you can post an old photo with the hashtag #TBT.

Woman Crush Wednesday - every Wednesday you can post a photo of a beautiful lady you are in love with.

Man Crush Monday: Every Monday you can post a photo of a handsome man.

Weekend Hashtag Project: The Instagram team comes up with a theme at the end of the weekend. You can upload a photo that fits the given theme.

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8

VC

VK is the largest social network in Russia and Europe. Although VK is available in several languages, it is mostly popular among Russian-speaking users. VK currently has over 280 million users. The most widely used feature on VK is messages. A VK user can send private messages to another user or a group of two to thirty users.

In private messages, you can send audio, photos, videos, files, documents, and maps. The user can also post news, opinions and share interesting links on their page. There is a “Like” button, just like on Facebook, but if on Facebook likes automatically appear on the user’s own wall, on VK likes are information that can be hidden. A VK user can also synchronize their account with other social networks.

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9

Flickr is another popular site that allows the user to post and share videos, images, and web services. Flickr was created in 2005 as Yahoo Flickr and has over 87 million users as of 2013. This social network offers 3 types of accounts. The first type of account is free, and with such an account the user has a limited amount of memory.

The second, "no ads", is also free, offering the same amount of storage but without the annoying ads. The third is a Double account type that allows users to get double the amount of storage. The photos and videos you upload can be displayed in normal view, slideshow, detailed view, or have an attached archive.

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10

Vine

Vine is a social video sharing network. It was founded in June 2012, and since then Vine has only allowed its users to edit, record, and upload videos that are only 5-6 seconds long. The user can also repost or share photos, you can subscribe to other users.

The videos you upload can be automatically posted to Twitter and Facebook. If you want to watch videos uploaded by other people you don't follow, you can search by username, topic, or trending video.

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Conclusion

It was an article TOP 10 most popular social networks in the world. Thanks for attention!

A large number of visitors come from the search if the site is in the top ten and the further, the fewer users. This is the difficulty, because there are millions of sites. Real competition.

A brilliant idea to attract a large number of visitors to your site was the idea of ​​a social network. The meaning of a social network is that people communicate in it and invite their friends to join. Many lack communication in reality or people are at a great distance from each other, popular social networks are based on this. During the development of social networks have become commonplace for us. We communicate on social networks every day.

For many users, social networks have become indispensable in terms of communication. Messaging with several people at once becomes a habitual state, without which a person plunges into loneliness and despondency. However, even being in the space of popular social networks does not make a person happy, since there is no real communication, depth and sincerity. Currently, many large companies are imposing a ban on popular social networks in Russia, such as Odnoklassniki.ru, VKontakte, Facebook and others.

In contact with- search for fellow students and classmates; the most visited resource in Russia and Ukraine. Created in 2006 by Pavel Durov (recently, registration is closed to everyone, you can become a member of the network only if one of your friends is already registered on the site, and he will send you an invitation to your mobile phone).

My [email protected] a social network owned by the same company group as Odnoklassniki; fully monetized in 2010. A distinctive feature is the ability to download a special application and chat directly from your phone or computer (analogous to an ICQ pager).

My Circle - social network for job search and professional personnel. The first social network in Runet, created in 2005 by a group of recent graduates of the Moscow Institute of Physics and Technology, Moscow State University and the New Economic School. Initially, the resource was conceived as a site for finding classmates, classmates, and was later redesigned. On March 27, 2007, the service was bought by Yandex; now it is one of the Yandex services and continues its development under his tutelage.

Companions– search for associates in spirit, the opportunity to express their opinion on the most acute and important topics.

Hello.ru - site about people and interests. Communication, blogs, communities, videos…

Web of Professional Dating (Webby)- provides an opportunity for its users to publish their presentation business card and establish business contacts.

TooDoo- as the authors of the site write, “this site is a social network of “sitefans”, designed to unite the Runet and allow everyone to exchange opinions with their friends about their favorite (or unloved) sites, find new interesting pages, recognize “by face” those who read the same sites, make new acquaintances with interesting people, for example, with the authors of your favorite sites.

Spaces.ru - Russian network for mobile phones.

In sight- the opportunity to meet new people, communicate with friends and acquaintances, create interest groups, as well as pages of public places and cities. After completing the free registration, more than 17 services and other features are available.

Facebook- year of foundation - 2004. As of May 2011, more than 700 million accounts were registered on Facebook. The most popular social network in the world.

classmates- year of foundation - 1995. Number of participants - about 50 million. “When you are over thirty-five,” said Michael Schutzler, CEO of the project, “you look in the rearview mirror of your life, and one day an idea arises in your head:“ My God, how did I get here? And how is Harry? I haven't spoken to him for 25 years." The network, whose name is translated into Russian as Odnoklassniki, created in the city of Renton, USA, is called upon to solve the problem of "looking in the rear-view mirror". Today, Classmates.com is one of the largest social networks in the world, bringing together people who want to find and keep in touch with those with whom they studied, worked or served in the military. It offers its members the opportunity to upload photos, biographies, participate in news discussions in their community feeds. Classmates.com is considered the first social network on the Internet.

myspace- year of foundation - 2003. "An online community for communicating with friends of your friends" - this is how the developers define the purpose of this social network. Network members can create their own communities of interest, blog, post photos, music and video materials. In January 2008, a beta version in Russian was launched, but already in August 2009, the final closure of the Russian division was announced. Russian MySpace CEO Alexander Turkot explained the closure by Rupert Murdoch's categorical unwillingness to develop the network in Russia. However, the Russian-language interface and profiles of Russian users are preserved. After 2009, it loses its popularity (it dropped from 5th place in the world to 72nd in 2011, the number of network members during this time decreased from 80 to 30 million). In April 2011, for the first time, losses were announced in the network.

LinkedIn- year of foundation - 2003. A growing network brings together St. 100 million professionals from 150 industries. Users have the tools to create their own professional portfolio, search for partners and clients, expand the circle of professional communication.

Friendster- year of foundation - 2002. One of the oldest online social networks providing the search for those "who are interested in you" and building a social network. It has been losing popularity in recent years. The number of users - 8.2 million (June 2010) from around the world.

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