What topic can you create a group on VK. What interesting group can you create on VK?

Greetings, dear readers. Social networks have long been part of our lives, so it is simply vital for all owners of absolutely any business, both traditional and remote, to run them in order to be successful, so today we will talk about how to create a group in VK.

VKontakte, despite the growth of Odnoklassniki and Facebook, and even despite Instagram, remains the leader in promotion, there is a simple explanation for this.

Benefits of social VKontakte networks:

• Different audience segments.

We know that in OK the main audience is women over 30 years old, mainly from the regions, on FB - the most affluent audience, on Instagram - advanced youth. VK has all these segments from children to bankers.

• Habit of buying online.

VK people have developed an understanding of online shopping, they are happy to buy goods without leaving their favorite social network. networks, this is the so-called autonomous trading, i.e. when we do not transfer a person to external sites.

So, we need to sell through social media. VKontakte network, what needs to be done for this?

There are 2 vectors of promotion through VK:

1. Creation and promotion of your community.
2. Purchase of advertising in existing ones.

We will consider both options, and today we will talk about the first.

Many people here have a question: how many of them to create: one or several?

How many communities to create for business?

In some cases you need to create one thing, in others you need to create several different ones, everything here is individual and depends on your business.

Most often, for one business it is still better to create one group or public page; we will analyze which one is better to choose further. For example, if you have a travel agency, then you do not need to create several communities for different tours, for example, “Tours to Egypt”, “Tours to Bulgaria”, etc., because their promotion will not be as effective as if it were there was one community.

It is necessary to create several communities in the following cases:

• Different audiences.

If your product is consumed by different audiences, for example, if several businesses operate under your brand, it is a mistake to create one community like “Cargo transportation in Perm and cheap abstracts.”

In this case, you need to create separate communities, because these are completely different offers for different audiences and different content is needed here.

If a subscriber receives more than 40% of the content that does not correspond to his interests, then he will leave such a community.

• Bilingual business.

If you have interests, for example, not only in Russia, but also in the CIS countries, then you cannot maintain one community in different languages.

• Differences between offers in different regions.

For example, Internet providers do this, since their tariffs differ in different cities.

• Very intense marketing policy.

For example, the Wildberries store, it has many subscribers, the store has a lot of activity, is advertised, in this case you can highlight different directions, they do just that, they have a common community, there is a separate public for selling household goods and a group with children's goods , there is also a division by country (Belarus, Kazakhstan), etc.

The more targeted information a subscriber receives, the higher the likelihood that he will take the action we are targeting.

When we have decided on the required number of communities to develop your business, we proceed directly to its creation.

How to create a group on VKontakte step by step?

Step 1. Go to your VKontakte page, select “Groups” in the left menu and click the “Create Community” button.

The following window appears.

Step 2. Let's come up with a name.

I advise you to choose a concise and memorable name that will attract attention and reveal the essence of the group itself. In the next article I will talk in detail about how to choose the right name, and you can adjust it.

Step 3. Select the type of community.

What to choose a group, public page or event? Today, the difference between them is becoming less noticeable; the first, second and third formats have their advantages.

Below is a table that shows the differences between the different formats.

Possibilities	Group	Public page	Event
Participants write on the wall		No	It is possible to disable this feature
Participants can “suggest news” to the community	No		No
Participants can add new photo albums, videos, audio recordings, documents	It is possible to disable this feature	No	It is possible to disable this feature
Restricting access to community materials	It can be configured so that anyone can join, so that they can join only by invitation or by submitting an application, and only by invitation of managers	No	Can be configured so that all users or only those invited by the administrator can participate
Block with products, which is displayed on the main page of the community	Eat	Eat	No
Event start and end time	No	No	This format is really only suitable for some meetings; a reminder about the event appears the day before the start
Display on participants' personal pages	The list of groups is displayed in personal information only if the participant has not hidden it with privacy settings; in any case, no one views it	If a participant often visits your public, then he appears in the top 5 in the “Interesting Pages” block, the page’s avatar is visible there and there is a greater chance that one of his friends will see your community and enter it	The list of events is displayed in personal information only if the participant has not hidden it with privacy settings; in any case, no one views it
Community Invitations	You can invite 40 friends per day	No	You can invite members of your communities up to 5000 per day

Think and choose what best suits your business: a group or a public page. Here, of course, it would be a mistake to create a public page like “Effective treatment of hemorrhoids,” because not everyone wants this to be displayed on their personal page; in this case, you need to create a group.

My advice is to create a group at the initial stage, so you can invite your friends to it, and when all those who want to join, you can transfer the group to a public page. The creator of a community can change its type independently, without resorting to requests in technical support. support if the number of participants does not exceed 10,000. Just as in the case of transferring a public to a group, changing the community type is allowed no more than once a month.

Step 4. Click the “Create Community” button.

Your VKontakte group has been created and you are in the “Edit Information” menu.

Group settings

• Name- we already have it.
• Community Description— here we write a description of the group, indicating what it does.
• page address— we change the address to a more beautiful one than the default set of numbers, it is advisable to make it as short as possible so that subscribers can easily remember it and find you.
• Community Topics— select the most suitable topic from the list and indicate age restrictions.
• Web site— enter the address of your website, it will be displayed on the main page of the group.
• Comment filter— automatically deletes comments containing obscenities or words you specify.
• Location— we indicate the address if you have an office or you have a regional group, or you want to promote a product in a certain city, for example, if you have a store or do manicures at home.
• Room in Snapster— indicate if it exists (photos similar to Instagram are shared there).
• Community Posts— if necessary, we connect community messages. This is a very convenient thing, messages are addressed directly to the community, and all managers can respond to them. The subscriber does not need to look for the group administrator, who often hides himself from the contact block, in order to ask a question. And administrators will not get confused about which of their several communities the question is asked. To immediately see on your personal page that the community has received a message, you need to add your group to the left menu.

Next, we enable the functions that you will need and configure access for them (who can add and edit: editors and administrators or all community members). I think that there will be no problems with setting up privacy, especially since VKontakte prompts pop up.

I do not recommend disabling participants’ ability to comment and show all sorts of activity in albums and other things, and even more so in discussions, because the higher the audience activity, the faster your group moves. If someone sends spam or behaves inappropriately, then the blacklist will help you.

Let me just explain what materials are. We need them if we want the “Latest News” block to appear on the main page of the group, which is a wiki page; the name of the block can be changed and the page edited as you please.

If you have an online store, then connect “Products”, then cards with the products you created will be displayed on the main page of the community.

Congratulations, you now have your own VKontakte community, the next thing you need to do is to create it.

If something is unclear to you and you still have questions, please ask them in the comments, I will be glad to answer them. Also subscribe to blog news so you don't miss new articles.

Greetings! Come on, tell me, how many of you have thought about how to create a VKontakte community and monetize this enterprise? I am sure that among you there will be those who tried to become the owner of a profitable group on a social network, perhaps even filled it with content, worked on the design, but never achieved the popularity of their brainchild, failed to promote it. That is why I decided to devote today’s article to how to promote a VKontakte group from scratch. From my review you will get a lot of interesting information, learn about what you need to do to the group flourished. All advice will be practical, and you can immediately apply them without putting them into a long box called “Tomorrow”.

Why are we doing this?

So, I would like to start with the fact that on the Internet we can find a huge variety of all kinds of public pages with different thematic focus. However, profitable in this diversity there are only individual units. I think you all understand that the scale of the project primarily depends on the efforts of its owner, the leader who leads his caravan through the endless desert of possibilities. The amount of capital intended for the creation and promotion of a VKontakte group is a secondary factor in this case.

Well, imagine, you decided to whip up a resource, recruit subscribers to it, and now you’re sitting, waiting for the money to start flowing. I advise you to roll up your lip and wipe away the drool. Nothing in this world falls from the sky(and what falls usually does not bode well).

To earn a couple of pesos, you will have to use your head. First of all, think and decide for yourself, what exactly do you want to do? That is, decide on the topic your community. I offer you several options from which you can choose the one that seems most attractive to you:

• earnings from advertising and affiliate programs(in this case the topic is absolutely not important);
• maintaining a personal blog;
• creating a resource dedicated to your hobby(this could be finance, music, dancing or anything else).

Socelin for getting high-quality public subscribers

Detailed instructions for creating a community from A to S

Creating a VKontakte group from scratch

Setting up a group

Since we have more or less figured out how to create a community in contact absolutely free, I think we can move on to its actual at a construction site. To do this you need to do the following:

Promote VK pages and publics using Brobot

Decor

Since you and I are interested, we need to make sure that in our community there is sufficient number of participants. From design quality group will depend on its attractiveness in the eyes of users, and therefore I suggest moving on to this activity:

1. Upload a photo (avatar) to your community. Please note that the photo parameters must be 200*500 . Edit the photo and thumbnail, and then save the result.
2. Download links, leading to your website or other thematic community. Don’t forget to leave your subscribers your Skype, telegram chat link, Instagram page and YouTube channel. Edit all names and save.
3. If you are really interested in how to create a popular group in contact, then do not ignore such an important point as “ Latest news" Edit this block regularly, do not neglect the importance of fonts. Before saving the result, preview the page.
4. In chapter " Discussions» add new topics that will be useful to your readers.
   
5. Add videos to your project. It will be great if the videos are filmed by you and posted on YouTube. This way you will increase traffic on the channel.
6. When performing, remember that the sale of goods in it will be effective only if the “Photography Albums” are well maintained. Upload high-quality photos, make a detailed description of the product being sold, under each photo indicate the price of the product and a link to the seller (administrator or manager).
7. To the section " Documentation» you can download useful instructions and manuals. Owners of online stores can keep price lists or lists of services provided in this section, for example.
8. Don't forget about regular interactions with your subscribers. Conduct surveys several times a week and encourage people to express their opinions in the comments. It’s very good to use when expanding a group’s audience. promotions and competitions. They can be carried out once a month, for example.
9. For those who plan to do business in their group, you need to take care of adding products to it with a clear name and detailed description. Remember that the demand for a product will depend on how attractive the photo of this product is. Each product must have reasonable price, which also needs to be specified. Don’t forget to indicate who/where to pay for the order, in what form the payment takes place, how and where delivery is carried out, as well as what guarantees you give to your customers (cash on delivery, exchange option).
10. If you wish, you can change the group and make it a public page. If you don’t know what the difference is between a public and a group, I advise you to read a separate article dedicated to this issue.
11. Create in a group convenient menu, make navigation easier. To do banner and wiki menu in the community I turned to specialists in this topic, if you need it, ask in the comments or write in a personal message - I’ll send you a couple of guys who are doing this. I decided not to waste time doing it myself, but there are a lot of manuals and articles on how to do these steps yourself on the Internet. You can use a search engine and check.
12. And, of course, take care of the quality of content. Please note that in the group, commercial posts must contain photographs and make up no more than 50% of the total material you publish. To increase the number of subscribers, pay attention to posts with fascinating information, do not forget that people are attracted by fun and a good sense of humor. Information presented in the form of images is more attractive.
    
13. So that clients trust you more and, as a result, advise their friends and acquaintances, provide them with the opportunity to leave feedback about your work. To do this, you can create an appropriate topic in the “Discussions” section. Offer discounts and small gifts and bonuses to regular customers.

Gather your target audience for your business with Pepper.ninja

How to manage a group?

To make adjustments to your community at any time, you just need to click on the three-dot icon located under your group’s avatar. In the window that opens you will see the categories:

1. « Information", where you can edit the description, name and other fields at any time;
2. « Participants", which contains a complete list of all subscribers of the group;
3. « Managers" Here you can add new or change the access rights of existing community administrators and editors;
4. « Black list» - a place where you can block unnecessary subscribers or malicious violators of the rules of your group;
5. « Links»;
6. « Community Statistics" This category is one of the most important and contains data on:

• Group attendance– the number of unique visitors, views, characteristics (age, geographic location, gender) of the audience that is interested in your group;
• Audience reach, which looks at your community’s posts in the “My News” section and data about your subscribers;
• Activities– actions of subscribers, reposts of your posts and reactions of other users of the social network to this data.

Results

Now that you know everything about how a VKontakte group is created, you boldly You can start implementing your own selling platform or increase the conversion rate of an existing community. Remember, your every action and decision affects how your subscribers treat you and what impression your resource makes on them. Don't stop there, be open to experiments and see you soon!

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Popular VKontakte group: rules for creation, design and configuration

4.3 (85.33%) 15 votes

Hello friends!

In today's article, let's look at how to choose a profitable theme for a VKontakte group. We will select topics for earning money. That is, for those cases when you purposefully create a group in order to subsequently make money from it, for this we will select a profitable topic. If you already have your own direction for making money on the Internet, then, in fact, you already have a topic. Nevertheless, it will be useful for you to read this article to understand which topics are easiest to monetize in the future.

I won’t tell you a specific direction, because if I show you a specific topic, then a huge crowd will immediately rush there and very soon it will be quite difficult to make money in it. Therefore, I will explain to you exactly how to select a topic for a group, I will indicate the necessary points, and you decide for yourself.

First, let's choose a general topic for you, and then narrow it down a little.

• Firstly, the topic of your group should be informational or entertaining.
• Secondly, the topic of your group should be interesting to people. There must be people who are passionate about this topic.

For example, these could be the following topics: health, beauty, hobbies, cars, holidays, humor, hobbies, sports, and so on.

It is important that the chosen topic captivates you personally, that you yourself are interested in delving into this topic, so that this business not only brings you profit, but also moral satisfaction and personal interest.

Now that you have chosen a general topic, you need to narrow it down a little.

If health, then what kind? This could be healthy food, or traditional medicine, or health-improving exercises, etc.

If cars, then which ones? Maybe it will be a group dedicated to Nissan cars? Or auto parts for Toyota? Or maybe you will dedicate a group to tuning the Lada Sedan?

In general, now decide on a more specific direction and write it down on paper.

Now, let's go directly to the VKontakte website. Open the site, log into your profile, and in the search bar (at the top) enter the name of your topic. The search results will open to you, then click on the “Go to all found communities” link. All communities with your topic will open before you, here let’s analyze the viability of your topic.

I’ll show you with an example how I carry out the analysis, and you proceed by analogy.

For example, I conceived the theme “fashion for schoolgirls.” I enter this phrase in the search and get this result:

What do I see here? Yes, the fact that this topic is absolutely unpopular, and I shouldn’t even start promoting a group with such a topic.

To understand that you can earn money in your field, the group in the first place should have at least 30,000 participants, and preferably more than 100,000.

Therefore, I return to the very beginning and think about a different topic. For example, I chose the topic humor, and narrowed the topic to “jokes.” I enter “jokes” in the search and see:

The group is in first place with 2 and a half million subscribers. This means that this topic is mega-popular, and you can earn a lot of money in it. BUT! Please note that in this search, each group in the top ten has more than a million subscribers. This means that the competition here is also enormous and in order for us to get at least 10th place (and this is a necessary condition for the group to achieve automatic growth), we will need to recruit more than a million participants into the group. To do this, you will have to spend a lot of money, a lot of time and effort. It's practically impossible. Therefore, this topic will not suit me either, and I will again go back to the beginning and try to come up with something else.

Now I have an idea to create a group dedicated to the holidays. The general theme is entertainment, leisure. The theme is “holidays”. I enter it into the search and see:

Great! Now I've hit the nail on the head. Firstly, the group with 233 thousand subscribers is in first place. Secondly, to get into the top ten, you need to gain about 30,000 subscribers. And this is a very realistically achievable figure. Moreover, we see more than 60,000 communities in the search results. This means that this topic is really interesting to people.

Well, I'm sticking with the "holidays" theme. And you, in the same way as I showed you, select your topic.

Key questions for choosing a topic for a VKontakte group

Now, to make sure you have chosen the right topic for your group, answer the following questions:

• Is this informational or entertainment?
  Yes.“Holidays” is both an informational and entertaining topic. It is important that your topic gives people either information or is entertaining. You shouldn’t choose overtly advertising topics that immediately tell people: “They won’t give you information here. They will sell it to you here.” Examples of such topics: “cheap laptops”, “Czech underwear” and so on. Such topics are promoted in completely different ways, and this is a topic for a completely different article.
• Is this topic interesting to a large number of people?
  Yes. Of course, a very large number of people are interested in holidays.
• Do people want to receive information on this topic every day?
  Yes. This is an important question. It speaks to how passionate people may be about your topic. Your topic may be really interesting to people, but they are only willing to receive information about it once every ten years. For example, building a house. Such topics are not suitable for us. Your topic should be such that interested people are ready to enter your group every day and watch news on your topic.
• Does the group in the first place of search results have more than 30,000 members?
  Yes. This question confirms your opinion about how interesting the topic is to VKontakte users.
• Are there any groups in the top ten search results with less than 50,000 members?
  Yes. This question talks about how realistic it is for you to break through all your competitors and lead the group to self-promotion and passive increase in income.

And now, if you answered positively to all of the above questions, then you can safely take this topic for work and move on to the stage of creating and promoting a group.

You can learn more about creating a VKontakte group to make money, as well as receive other materials on the topic of business on the Internet by subscribing to materials. By subscribing, you will receive all the latest project materials directly to your inbox.

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Today, perhaps every third user of the VK social network has at least once tried to create their own community or group. However, if earlier people sought to create a group only for the sake of uniting common interests, now a personal public page can become a source of good, almost passive income. Some have already managed to take advantage of this, while others are just planning to launch their own business.

It would seem nothing complicated. Create a group, invite friends and acquaintances to it, regularly post new information, and make a profit from advertising. Whereas in practice, everything turns out completely differently than many businessmen plan. Moreover, the most common problem is not the recruitment of subscribers or promotion, but the choice of the initial topic. Popular niches of communities of interest on VK have long been crowded, and by creating another clone of an already existing successful group, you are unlikely to succeed.

So how do you get out? What kind of group can you create that, on the one hand, will be unique, and on the other hand, interesting for subscribers?

Uniqueness is the key to success

I have already repeatedly talked about my unsuccessful achievements regarding the development of VK groups. This is despite the fact that the topic of my community was unique. Nowadays, in the search spaces of the social network, you can meet groups of absolutely any direction, from the stories of mad cucumbers to the next daredevil’s trip to the million. It makes no sense to create a copy, because if you have a good original, people are unlikely to come to you. Creating something new is another question, even a problem. With creativity, even the most experienced craftsmen cannot create something unique.

I'll tell you how I did it. In each niche of VK there are additional so-called sub-niches, where the common interests of people are already scattered across other industries. In other words, if a person, for example, is interested in watching films and TV series and is a member of a large community of the same genre, then he can also be a member of groups with quotes, specific genre trends, and so on. So why not combine the best of everything into one to create a more convenient, larger community?

Competitor assessment

People are becoming more and more lazy now. The same YouTube is an example of this. Why read something if now you can just look and listen to the person reading? Then why switch between groups and get lost in your news feed when you can literally get everything you want in one place? It turns out that we have on our hands an analogue of a hypermarket, where you can find everything you need without additional trips to other stores.

Now choose your favorite niche, conduct a short review of existing VK communities on similar topics and draw the appropriate conclusions. How can you become unique in this case? Creating sections based on interests that could unite members of other communities, and preferably in a timely manner, could be an excellent solution to this problem.

You select the main interests of subscribers of other communities and implement appropriate sections on a specific topic to make it more convenient for the user to search for a new post if he misses it, and you get the result. The rest depends on your ideas and creativity.

Why is it even needed?

Exactly, why? Sooner or later you will have a question like:

• Why do I have so few members in my community?
• Why is there no activity?
• Could there be a mistake in the promotion?
• Still, the choice of topic is to blame?

If such “symptoms” appear, a person immediately begins to reconsider current strategies and change what, in principle, does not need to be changed at all. Again, don't do this. Everything comes with time and there is no need to change the chosen strategy at the first doubt, because this is how you can lose all your uniqueness, bringing the appearance of your community into a standard template VK group, of which there are now hundreds.

If you are not satisfied with something, do not rush to draw conclusions and you will figure it out over time. This is not a matter of one month, so good luck!

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Today we will touch upon a very interesting topic. Let's talk about what kind of community to create on a social network. After all, the social network VK today is not just a platform for finding old acquaintances, friends and relatives. It is also a web platform for new acquaintances. To communicate with unknown people whose interests are close to yours. To find such people, each of us joined a hundred or two groups and communities. In addition to the fact that they allow you to simply communicate, gain experience from others, and generally have fun, communities on social networks will also help you earn some money. But this is only if the group or public is truly original, interesting, visited and includes numerous users.

And so, you decided to create your own public page or group. You immediately ask yourself: what kind of community can you create on VKontakte? What topic? As I already said, the topic should be interesting to many and at the same time original. Unfortunately, today almost all niches are occupied. But let's talk about everything in order.

Public or group?

Before deciding which community to create on VKontakte on a topic, you must decide what it will be - a group or public. Each of this type of community has its own disadvantages and advantages. You can read in more detail about the differences between a public and a group in our previous one. On my own behalf, I will say that the good thing about the group is that you can invite your friends to it. The advantage of the public is that their list is beautifully located in the corresponding column for each VKontakte user. Thus, your public page will be more often seen by other social network participants.

Subjects

Now, regarding the topic. First, understand a simple truth: it will be very difficult for you to maintain a community on a social network if its topic is not specifically interesting to you. For example, I don't like football. How can I create a community, promote it and generally talk about this sport if I can’t stand it? No way. This is all clear. Secondly, your community must be competitive. For everything to be exactly like this, choose a topic that is not very developed on the social network. For example, cars. There are many communities dedicated to cars. Choose something less popular. You can, for example, create a community that is dedicated to a specific car brand. It will include owners of this particular brand of car from all over the world, so to speak. However, before creating, be sure to make sure that there is no such VKontakte community. And if there is, then make sure that it is running/abandoned, etc. Only then is there a chance that your group or public will “outdo”, in terms of the number of users, a community previously created by someone else.

However, if your goal is not to receive money with the help of the community, then you shouldn’t think about which community to make a VK. Do you like aquarium fish? Don’t look at your competitors, just create a public page or group that will be dedicated to this. Do you like beautiful music about love? Why not create a community in which you will post one romantic song on the wall, say, every day? I hope that you understand what kind of community you can create on VKontakte in one case or another, and that our advice was not in vain.