Meizu became known to a wide range of domestic consumers just a few years ago, after their first Android smartphones appeared on the Russian market. However, the history of this Chinese electronics manufacturer began much earlier with the production of completely different devices.

Story

Meizu was founded more than a decade ago, in 2003, in the city of Zhuhai, located in the Chinese province of Guangdong. There are several versions regarding the translation of the name of the company, but the official one says that "meizu" consists of two words: "mei", which means "a person in a trend", and "zu" - "a group of people". That is, literally "meizu" means "a group of people who keep their finger on the pulse of innovation."

The first devices of the brand were not Meizu phones at all, but MP3 players, for which there was a general fashion in the early 2000s. In 2003, the company entered the market with the Meizu MX player, which had a standard rectangular shape, a small blue backlit LCD and 512 megabytes of flash memory. It should be noted that this player was actually a 100% copy of the iAudio CW300 model from the Korean brand Cowon. Numerous accusations of plagiarism forced the company to reconsider its policy, and in the future, under the name Meizu, they began to produce exclusively original devices.

A significant year for the company was 2006, when one of the first Chinese MP4 players, Meizu MiniPlayer, was launched on the market. The device was intended for playing music, viewing photos and videos, games. In addition, the player could be used as an e-book, radio, voice recorder and disk drive, which turned it into a universal multimedia center. At the same time, MiniPlayer had an undeniable advantage over the classic media centers of its time - it was compact and lightweight. It was thanks to this device that fans of modern electronics learned about Meizu both throughout China and beyond.

However, the popularity of MP3 players was short-lived; in the early second half of the 2000s, they were gradually replaced by modern phones that incorporated the functions of several devices, including audio players. The company's management quickly reacted to the changing market conditions and realized that starting to release Meizu cell phones was the only way to survive in the new environment.

Repurposing

The decision to re-profile the business was made in 2006, but until the time when everyone had the opportunity to buy a Meizu phone, it had to take two long years. Keeping in mind the bad experience with the first MP3 player, the management did not want to follow the path beaten by many Chinese manufacturers and engage in cloning the gadgets of leading companies, choosing the more difficult path to success - to start developing their own smartphone.

Since the Meizu mobile phone was built from scratch, the company had to face a number of difficulties. One of them is choosing an operating system and adapting it to the needs of potential consumers. As a result, it was decided to use the Windows CE operating system, the interface of which was completely redesigned by the developers. The opportunity to buy Meizu smartphones from consumers appeared in 2008, it was then that the first phone of this brand, the M8, was released. Despite a number of shortcomings, the device has become quite popular among Chinese users.

However, the real success came to the company after they began to produce Meizu smartphones running the Flyme proprietary operating system based on Android. At the very beginning of 2012, a smartphone entered the market that received the same name as the company's first MP3 player - MX. With its appearance, the brand name became really widely known all over the world, and reviews of this model were published on the largest global resources, including Engadget, Phonearena, Slashgear and others.

But, most importantly, Meizu smartphones received extremely positive reviews from buyers. As the company's management has repeatedly stated, focusing on customer needs, rather than pursuing outstanding performance, is Meizu's top priority.

Employees

The key to the company's success belongs to the man most people know as Jack Wong, although his real name is Huang Zhang. He is the founder, leader, mastermind and chief designer. And it was his ideas, dedication and desire to prove that the Meizu country of manufacture, China, can produce high-quality gadgets, that eventually made it possible to achieve recognition of buyers from many countries of the world.

Availability

Today, Chinese Meizu phones can be officially purchased in Hong Kong, Israel, Russia and Ukraine. The total number of employees of the company exceeds 1000 people, and the number of retail points of sale is more than 600.

However, the company is not going to stop there. In an effort to keep up with the times, the management announced that fans of the brand will soon be able to purchase a Meizu tablet. Like smartphones from the modern line of the brand, the Meizu tablet will run the proprietary Flyme OS.

The history of Meizu begins in 1998 with a man named Huang Xiuzhang, who is very fond of new gadgets and electronics. He bought new devices on the Internet and introduced new technologies at home. Then he shared his impressions on the Internet under the pseudonym Jack Wong and expressed his new ideas and opinions. And then one day the creator of the future successful company decided to listen to music, but neither the sound quality nor the design of the device suited him, and Huang Xiuzhang decided to create his own MP3 player. This can be considered the moment of the foundation of the company.

In 2003, she released her first music player, the Meizu MX. It was equipped with 512 MB memory and was a 100% copy of the player from the South Korean company Cowon - iAudio CW300. But this sparked numerous accusations of plagiarism, which prompted the company to start working on its own design.

Having revised its policy, the company began to produce players with original design. The first was Meizu ME, it had control from a joystick and was powered by AAA AAA batteries. Thanks to him, the company began to be recognized among the mass of other devices, which positively influenced its future success.

In 2005, the company changed its logo to a new one, which is still in use today.

And also released 8 players in a year, the main feature of which was the joystick, which was convenient for switching. Like Meizu ME, they were made in the original design, improving and becoming more concise in use. One of them can be identified Meizu E3, which not unreasonably found love among listeners and became the most popular product on the domestic market at that time. The main success factor was the use of a high-quality Philips Nexperia PNX0102 chip.

The Meizu E3c was released, which does not differ much in design from its predecessors, but is enclosed in a one-piece seamless metal shell.

But the Meizu M6 is rightfully considered a breakthrough for the company itself. In addition to playing music, the device could play videos, and also had a gallery for photos that you could upload to it. Meizu X6, like Meizu E3c, was enclosed in a solid seamless metal case, but it had a touch screen, and was not controlled by a joystick. At the time, this was a rather unusual indicator. Also, new firmware was constantly released for the player, making its work more stable.

In Russia, it was sold under other names (Ritmix RF-9200 and Powerman XL850) and was little known. And in his native China, he beat the world-famous iPod in sales.

The first Meizu M8 smartphone was based on the Windows CE 6.0 kernel, with its own applications and interface, which in terms of processing was on a par with the very popular HTC TouchFLO at that time. The design of the phone was reminiscent of the sensational iPhone from Apple, which in the future will still be suppressed. The whole world learned about Meizu and its competitive product, and in China the device was selling 50 thousand copies every month.

In 2010, Apple nevertheless demanded to close the production and sale of the M8, as the device bore too much resemblance to the iPhone. Because of what the release of the new Meizu M9 was postponed.

In January 2011, the world saw the long-awaited Meizu M9, created on the growing Android platform, replacing. The key features of this new product include attention to detail, a high-quality Sharp Retina display with a resolution of 960 × 640 pixels, good sounding thanks to the presence of stereo speakers, a Samsung Hummingbird processor with a frequency of 1 Ghz and a custom shell that bears little resemblance to the classic interface at that time Androida 2.2 (Froyo).

In appearance, the case also continued to resemble the iPhone, but was made of a more practical matte plastic than the Meizu M8.

A year later, the Meizu MX was released, with a completely redesigned Android, dubbed Flyme OS. The developers made the operating system simple, but at the same time did not give the user much choice, since everything was already decided for you by the Meizu team, all that remained was to enjoy the beautiful design and ease of use.

The Meizu MX was equipped with an ASV display from Sharp, an 8 MP camera, and was powered by a Samsung Exynos 4210 dual-core processor with a frequency of 1400 MHz, one of the most productive for that time.

The model became very successful and became widely known outside of China. The largest resources devoted to mobile technology drew attention to it, such as Engadget, Gsmarena, Phonearena, Slashgear, etc.

Some time later, the Meizu MX 4-core went on sale - an updated modification. The differences were in the faster quad-core Samsung Exynos 4212 processor with a frequency of 1500 MHz and more memory and battery.

In November 2012, the Meizu MX2 was presented with the Wolfson audio chip. The difference from the MX was a slightly improved design, an increase in RAM up to 2 GB, a completely redesigned Flyme OS shell and an increase in the display. In the new model, a unique multifunctional touch circle was implemented under the display instead of a button, which was later partially copied by many people.

In September 2013, the flagship Meizu MX3 saw the light, a logical continuation of the MX2 with a 5.1-inch screen. The company did not simply increase the display diagonal, but made sure that the user could comfortably interact with the smartphone with one hand, reduced frames and margins, and optimized Flyme OS. The company also focused on sound in headphones, setting the bar for its competitors. The filling was 2 GB of RAM, a 1600 MHz Samsung 5410 Octa processor, a PowerVR SGX544 graphics accelerator. The Meizu MX3 went on sale with four values ​​of internal memory: 16, 32, 64 and 128 GB.

In order to increase the number of released applications, Meizu announced that it will give 100% of the profits from their implementation to developers. These actions spurred millions of mobile application developers to create more and more new products.

September 2, 2014 saw the release of the Meizu MX4. The body of the device was made of aircraft-grade 6061 T6 aluminum, and the company also used a new assembly technology and created a thin shock-absorbing layer between the display itself and the Gorilla Glass 3 protective glass of 0.3 mm. The diagonal screen of Meizu MX4 was 5.36 inches. The developers have endowed the device with an eight-core processor (4 A17 cores at 2.2 GHz + 4 A7 cores at 1.7 GHz; cores can work simultaneously) and 2 GB of RAM. The MX4 is also equipped with a 3100 mAh non-removable battery.

An improved version of Meizu MX4 Pro is released on November 19, 2014. The differences were in larger dimensions, increased RAM up to 3 GB, replacing the graphics accelerator for more performance. Both versions of the MX4 come with three internal storage capacities: 16, 32 and 64 GB.

MX4 runs on an improved version of Flyme OS 4.0 based on the Android 4.4.4 KitKat operating system. Together with this version of the operating system, the user received 40 TB of cloud storage from Meizu.

Following the success of the MX4 and MX4 Pro, the company is launching the Meizu M1 Note and Meizu M1 Mini, which are budget phones that boost their margins by 45%. The display in Meizu N1 Note is a 5.5-inch Sharp newmode 2 IGZO panel with a resolution of 1920 * 1080 pixels, protected by Corning Gorilla Glass 3 with an oleophobic coating. Inside, there is an eight-core 1700 MHz processor and 2 GB of RAM, a Mali-T760 mp2 video processor with a frequency of 700 MHz. This device was an excellent example of the balance of price and quality and quickly gained popularity among buyers and the media.

In June 2015, a sequel to the Meizu M1 Note was released under the name Meizu M2 Note. In the new smartphone, all characteristics were reduced by replacing the processor with a decrease in the clock frequency, as well as replacing the video processor with a weaker one. All this led to a decrease in battery consumption, which made it possible to work without recharging up to 2 days, and a decrease in the selling price relative to its predecessor from $ 200 to $ 170. Thanks to these changes, the Meizu M2 Note became a hit in 2015.

On June 30, 2015, the world saw the Meizu MX5. The device practically did not differ from its predecessors, the main feature was the fingerprint scanner on the mechanical Home button. Also, the LCD display was replaced with an AMOLED Samsung screen with a departure to the standard aspect ratio of 16: 9, as in all phones of this class. The advantage of the new screen is 45% less energy consumption. Packed with an MX5 processor (MT6795) with eight 2.2GHz Cortex A53 cores, 3GB of RAM and a new 700MHz PowerVR G6200 GPU. It comes in three versions: 16, 32 and 64 GB of internal memory.

And in the end I would like to say that Meizu (Mei is a person in a trend, Zu is a group of people) literally translates as "People in a trend", so if you want to be in a trend, then this brand is for you.

Meizu became known to a wide range of domestic consumers just a few years ago, after their first Android smartphones appeared on the Russian market. However, the history of this Chinese electronics manufacturer began much earlier with the production of completely different devices.

Story

Meizu was founded more than a decade ago, in 2003, in the city of Zhuhai, located in the Chinese province of Guangdong. There are several versions regarding the translation of the name of the company, but the official one says that "meizu" consists of two words: "mei", which means "a person in a trend", and "zu" - "a group of people". That is, literally "meizu" means "a group of people who keep their finger on the pulse of innovation."

The first devices of the brand were not Meizu phones at all, but MP3 players, which were in vogue in the early 2000s. In 2003, the company entered the market with the Meizu MX player, which had a standard rectangular shape, a small blue backlit LCD and 512 megabytes of flash memory. It should be noted that this player was actually a 100% copy of the iAudio CW300 model from the Korean brand Cowon. Numerous accusations of plagiarism forced the company to reconsider its policy, and in the future, under the name Meizu, they began to produce exclusively original devices.

A significant year for the company was 2006, when one of the first Chinese MP4 players, Meizu MiniPlayer, was launched on the market. The device was intended for playing music, viewing photos and videos, games. In addition, the player could be used as an e-book, radio, voice recorder and disk drive, which turned it into a universal multimedia center. At the same time, MiniPlayer had an undeniable advantage over the classic media centers of its time - it was compact and lightweight. It was thanks to this device that fans of modern electronics learned about Meizu both throughout China and beyond.

However, the popularity of MP3 players was short-lived; at the beginning of the second half of the 2000s, they were gradually replaced by modern telephones, which incorporated the functions of several devices, including audio players. The company's management quickly reacted to the changing market conditions and realized that starting to release Meizu cell phones was the only way to survive in the new environment.

Repurposing

The decision to re-profile the business was made in 2006, but until the time when everyone had the opportunity to buy a Meizu phone, it had to take two long years. Keeping in mind the bad experience with the first MP3 player, the management did not want to follow the path beaten by many Chinese manufacturers and engage in cloning gadgets of leading companies, choosing the more difficult path to success - to start developing their own smartphone.

Since the Meizu mobile phone was built from scratch, the company had to face a number of difficulties. One of them is choosing an operating system and adapting it to the needs of potential consumers. As a result, it was decided to use the Windows CE operating system, the interface of which was completely redesigned by the developers. The opportunity to buy Meizu smartphones from consumers appeared in 2008, it was then that the first phone of this brand, the M8, was released. Despite a number of shortcomings, the device has become quite popular among Chinese users.

However, the real success came to the company after they began to produce Meizu smartphones running the Flyme proprietary operating system based on Android. At the very beginning of 2012, a smartphone entered the market that received the same name as the company's first MP3 player - MX. With its appearance, the brand name became really widely known all over the world, and reviews of this model were published on the largest global resources, including Engadget, Phonearena, Slashgear and others.

But, most importantly, Meizu smartphones received extremely positive reviews from buyers. As the company's management has repeatedly stated, focusing on customer needs, rather than pursuing outstanding performance, is Meizu's top priority.

Employees

The key to the company's success belongs to the man most people know as Jack Wong, although his real name is Huang Zhang. He is the founder, leader, mastermind and chief designer. And it was his ideas, dedication and desire to prove that the Meizu country of manufacture, China, can produce high-quality gadgets, that eventually made it possible to achieve recognition of buyers from many countries of the world.

Availability

Today, Chinese Meizu phones can be officially purchased in Hong Kong, Israel, Russia and Ukraine. The total number of employees of the company exceeds 1000 people, and the number of retail points of sale is more than 600.

However, the company is not going to stop there. In an effort to keep up with the times, the management announced that fans of the brand will soon be able to purchase a Meizu tablet. Like smartphones from the modern line of the brand, the Meizu tablet will run the proprietary Flyme OS.

: mèi zú) is an international company that produces digital electronic devices. At the moment, Meizu is among the top ten manufacturers in the world.

Foundation history

The history of the company is firmly connected with a man named Huang Xiuzhang, better known under the pseudonym "Jack Wong". It is he who is the founder, ideological inspirer and leader of the company. The idea of ​​creating his own company came to him back in 1998, while he was developing and selling OEM devices.

Huang Xiuzhang has always been a technology enthusiast, keeping a close eye on all the new products and paying particular attention to music players and quality sound. At some point, he realized that he could not find an mp3 player that would suit him in all respects at once, and decided to start developing it himself, founding his own company for this.

The Meizu name consists of two parts: Mei - a person who is "in trend", interested in new technologies, Zu - a group of people. In fact, literally Meizu can be translated as "a group of geeks". Initially, MP3 players were chosen as the main activity, and only after a few years the focus shifted towards smartphones. Despite the fact that the company was officially founded back in 1998, the beginning of the first serious production falls on 2003, there is practically no mention of the company before this period.

Since the founding of Meizu to this day, Huang Xiuzhang has closely followed everything that happens in the company. At the same time, he tries to directly interfere in her affairs as rarely as possible, and prefers communication on the Meizu forum to public speeches and official interviews. Meizu CEO Bai Yongxiang describes him as follows: "He is a real mentor: rarely intervenes, but always watches what is happening."

Portable players, 2003 - 2007

The first product of the company was the Meizu MX mp3 player, released in 2003. In fact, the player was almost a complete copy of the Cowon iAudio CW300 and, despite its good characteristics (512 MB flash-memory, LCD-display) and sound quality, even in the home market it was received very ambiguously.

The lack of any high-profile success of the first model was a reason for Meizu to completely rethink its strategy. The company decided to abandon the idea of ​​a complete copy of existing devices on the market and focus on developing its own solutions. The Meizu ME player, presented in 2004, was an original development, had a number of interesting features (original design, a joystick-based control unit, etc.) and was received much more favorably by customers.

Meizu ME has become a landmark product for Meizu and served as a starting point for further development. Over the next year, the company released several more different players that were a further development of the ideas of Meizu ME.

The next major step forward for the company was the Meizu E5 player released in spring 2005. First of all, the product turned out to be very interesting from a technical point of view - for the first time for Meizu devices, it had support for FM radio, an alarm clock and the ability to read texts from the screen (up to 6 lines of text were hindered on the display). The control unit has also been greatly redesigned, instead of the joystick familiar from previous models, it has a rotating wheel with a key located in the center.

By this time, the company has noticeably strengthened its position in its home market and decided to go beyond China. The first player, which was also focused on foreign markets, was Meizu X6. From classic Meizu players, he took a control unit with a proprietary joystick, from Meizu E5 - a number of additional functions such as support for FM radio. The main distinguishing feature of Meizu X6 is an unusual design with a bright blue backlight around the joystick and an OLED screen.

The first truly high-profile achievement of Meizu was Meizu E3, which was released in August 2005. Its main advantage was the high-quality sound, which was achieved through the use of the Philips Nexperia PNX0102 chip. In China, the player was highly appreciated by buyers and became one of the most popular solutions of that time.

The success of Meizu E3 was the impetus for further development for the company. A year later, she managed to break her own record and become one of the pioneers of the MP4 player market.

In May 2006, the Meizu MiniPlayer (M6) was introduced, which has become an iconic model not only for Meizu, but for the entire portable player market in general. With support for MP4 videos and a large LCD display (2.4 "diagonal, 320x240 resolution), MiniPlayer became more than just a music player, but a versatile multimedia device and one of the most famous MP4 players of the period. He not only further strengthened the company's position in its home market, but also provided it with international recognition. This is evidenced by a number of clone models released under other brands. An example is the Powerman XL-850, which is analogous to the Meizu M6, or the Ritmix RF-9200, which is the Meizu m6sl.

Of the subsequent Meizu players, it is worth noting the Meizu Musiccard (M3), which became a kind of response to the Apple iPod Nano. The device was released in March 2007 and, although somewhat similar in design to an iPod, had a number of interesting features. First of all, these include the proprietary control system and support for formats that were rare for players of that time, such as WMA Losless, Flac and APE. In Russia, this model is known as the Ritmix RF-7400

Smartphones, 2008 - present

By 2007, Meizu realized that hard times were coming for the portable player market and that smartphones would gradually start to replace them. In the same year, the development of the company's first smartphone called Meizu M8 begins.

Windows CE smartphones

In February 2009, the official announcement of the Meizu M8 took place. The smartphone was running Windows CE 6.0, but had a significantly redesigned interface. The changes have affected almost everything, from desktops to basic applications. At the same time, the external design of the smartphone almost completely copied the Apple iPhone. Under pressure from Apple, production of the smartphone was discontinued on October 9, 2010. At the same time, the company continues to work hard on the successor to the Meizu M8.

Android smartphones

In January 2011, the company announced its next smartphone - Meizu M9. This is the first Meizu smartphone to run Android. The interface of the smartphone was again heavily redesigned, and it was the proprietary Flyme shell, which combined the ideas of Android and iOS, that became the distinctive feature of the device. Externally, the smartphone still resembles an iPhone, has similar dimensions and the same display resolution.

In the same year, Meizu opens its branches, first in Hong Kong, then in Russia. Around this time, the founder of the company Huang Xiuzhang began to gradually move away from business issues, deciding to focus on device design and proprietary shell. He gradually shifts all the routine business of managing the company onto the shoulders of Bai Yongxiang.

In the following years, the company began to gradually move away from the design of Apple smartphones, developing its own corporate identity. So, the next year, the Meizu MX2 came out, which received a screen aspect ratio different from the iPhone and a new design of the back cover (a special two-layer plastic was used in its manufacture).

Until 2014, Meizu is trying to produce one flagship device a year, without being distracted by the development of budget models. Sometimes additional versions are added to them on new platforms, for example, the Meizu MX 4-core, which has become an improved version of the Meizu MX.

In February 2015, the Chinese company Alibaba Group invests $ 590 million in Meizu, and the model range of the Chinese manufacturer increases significantly: a budget M-series appears, which includes compact devices (M1 Mini) and phablets (M1 Note), later musical flagships from the Pro line.

In recent years, the lineup has been replenished with several lines of smartphones at once, but Meizu still strives to provide a single user experience on all Android devices. First of all, this is achieved due to the proprietary shell, unified on all smartphones - Flyme OS.

Flyme OS is constantly evolving and improving, but the main features of the proprietary shell have remained unchanged all these years. Meizu focused on the convenience of everyday work and an intuitive interface, trying to get rid of additional submenus and lists of secondary options. In particular, Flyme OS lacks the usual Android application menu, and all program shortcuts are placed directly on the desktops, as in iOS.

Due to the fact that initially Meizu released one flagship per year, they all received support and updates to the current versions of Android for quite some time.

Smartphones running other OS

Despite the commitment to Android and the emphasis on its own proprietary shell, Meizu is not at all alien to experimentation. From time to time, the company releases special versions of its smartphones on operating systems other than Android.

On October 20, 2014, a special version of the Meizu MX4 smartphone based on the YunOS platform was presented. According to unofficial information, a version of Meizu MX4 based on CyanogenMod was being developed at the same time, but in the end this smartphone was never presented.

In March 2015, another version of this smartphone was announced, this time running Ubuntu Touch OS. In February 2016, it was joined by the Meizu PRO 5 Ubuntu Edition smartphone, also running on Ubuntu Touch OS.

Smartphones

• Meizu metal
• Meizu M1
• Meizu M1 Note
• Meizu M2
• Meizu M2 Note Wearable electronics

  In August 2016, the Meizu Mix smartwatch was announced. The gadget is equipped with a round metal dial with a diameter of 42 mm and a durable sapphire crystal. Unlike other similar devices, Meizu Mix does not have a display, and smart functions are built right into the mechanical watch. The device collects information about the user's physical activity and can notify about messages received on the phone or missed calls. The start of production is scheduled for September 2016. Users will be able to choose from three strap options - denim, leather or metal at a price of 999 yuan (about 9,600 rubles), 1299 yuan (12,500 rubles) and 1,499 yuan (14,400 rubles), respectively.

The modern buyer makes rather serious demands on the quality of the products that he is offered to buy. And it is quite difficult for newbie companies to find their niche among the numerous manufacturers. In addition, Russian users are rather biased towards goods from China, initially attributing them to low-quality ones.

As you know, Meizu smartphones are often difficult to find in regular hardware stores (although there may be exceptions), but they can be easily ordered online. However, is it necessary? How can you buy a mobile phone without checking it yourself? In addition, the Meizu brand itself cannot be called too popular and advertised, and it is quite logical that potential buyers begin to doubt the quality of this manufacturer's products.

A couple of years ago, few people knew who Meizu were, but already now the products of this manufacturer are filling the Russian market quite quickly - more than 70 million smartphones have already been produced and sold in Russia. Many buyers have already appreciated all the advantages of Meise mobile phones and with full confidence recommend them to their friends and acquaintances.

As you know, Meizu is a middle ground company. The founder of the company believes that quality progress is more important than fast progress. As a result, by 2013, this manufacturer entered the top 10 manufacturers of mobile devices in China.

In this article, we will find out which country of origin Meizu has, learn the history of the company, and learn many interesting facts about Meizu about the company.

The name of Jack Wong is traditionally associated with Meizu - this is the chairman, founder and current CEO. He is the main inspirer and soul of the company, although most often he remains in the shadows, never speaking anywhere or giving interviews. However, Jack Wong is not a real name, but a pseudonym with which he subscribes on the official Meizu website, expressing his opinion on a particular issue. His real name is Huang Zhang, and he always very closely monitors every process in the company, while not interfering with the process itself.

The vice president of Meizu speaks of the founder of the brand as a person with a special love for the world of electronics, who is able to conduct tests of a new device right at home for weeks and months, and then make a proposal for any radical change in the appearance of the Meizu phone. He even remodeled the walls and ceiling in his home to improve the acoustics of the room. Most business leaders tend to only think about income, but Wong has a passion for the details of every Meizu smartphone.

Foundation history

The history of Meizu is very interesting. The company's first product was not a smartphone, but an Mp3 player called Meizu MX. The product got off to a pretty good start and sold well, but in fact it was a copy of Cowon's well-known iAudio CW300 player at that time. As a result, the owner of Meizu prudently changes the strategy of work, denotes a new vector of work and risks putting on the originality of the product, as a result creates a new product - the Mp4 Meizu Mini Player, which is unique for its cute design and thoughtful interface.

In addition to playing music, you can also read e-books, play videos, watch photos and even record sounds on a dictaphone. With all this, Meizu regularly released firmware updates and eliminated all software errors in time. As a result, it was thanks to this player that the world started talking about the company.

However, the rapidly and actively developing market for mobile devices gave the company an impetus to change the type of activity. They understood that they needed to quickly respond to market changes, which meant that it was time to start making smartphones. As a result, in mid-April 2007, Meizu released its first smartphone, the M8. He caught the consumer first of all with a very affordable price, large display size and pretty good characteristics. The gadget had a 3.4 ”touchscreen, 256 MB of RAM and was based on the MyMobile operating system (from Windows).

Outwardly, the gadget was very similar to the iPhone, and Apple at some point even managed to suspend sales of the M8, but the story of Meizu did not end there and the company's phones have already received their loyal admirers. This is how Meizu began to form in the smartphone market.

Peculiarities

Meizu has managed in a short period of time to successfully combine the latest advanced developments in the world of technology with an excellent design in its gadgets, while offering all this to the consumer at a relatively low price. Meizu phones combine three factors at once:

• Build quality;
• Multifunctionality;
• Performance.

But due to the fact that competition in this market is growing, Meizu's company is simply obliged to introduce new chips and solutions in each new device, and I would like to note that they cope with this task with a bang. Almost all phone models are different in characteristics and enable the user to choose a gadget for every taste and color. In addition, often the main factor in buying is its affordable price, which Meizu also excelled at. The main features of phones are:

1. A good steel supporting frame in the body of the device, as a result of which its shock resistance is greatly increased.
2. A touch button that has many functions and even a fingerprint scanner, which allows you to minimize the number of additional buttons.
3. Flyme's proprietary graphical shell, which combines the most successful features of the main existing operating systems for smartphones, which appeared back in 2012 based on the Android OS.

As soon as the function of protecting data with a graphic, digital password or pin code appeared on smartphones, many gadget owners began to actively use it. This is a fairly reliable way to keep personal information with you, since there is always the possibility that someone curious will get into the phone, or it will be stolen, and the cybercriminals will get credit card details and other important information.

However, there are also disadvantages here - for example, a smartphone can fall into the hands of a child and be blocked, or the owner simply forgets his password. Some people start to panic right away, run to service centers and pay crazy money for the simplest procedure, which they can do on their own without any difficulties, and after all, any average user can reset the password on a Meizu phone.

We all know that Meizu smartphones are really good devices with their own characteristics and chips, which is why they gained such popularity. Do you want to know some interesting facts from the history of the company?

1. The name Meizu itself consists of 2 words: Mei, which means "to be in trend", and "Zu", which translates as "company, group of people." If translated literally, the name "Meizu" can be deciphered as "people in trend."
2. The first smartphone from Meizu (M8) originally ran on the Windows CE operating system, but at that time the interface was weak, and the OS itself was too difficult and illogical for an ordinary user. Then the developers decided to use only the OS base, and develop the programs and the graphical shell on their own. Over time, the Android OS began to gain immense popularity, and therefore the Meizu phone company made a choice in its favor - and this is how the Flyme operating system appeared.

1. Back in 2014, Meizu made a sensational statement: any developer who released an application for Meizu will receive 100% of the profits from it! A very good and reasonable scheme, the purpose of which was to maximize the list of programs that are produced specifically for these smartphones.
2. From the beginning and until now, the main criterion for hiring a company is to be a dreamer. Huang Zhang selects for cooperation only those people who are able to get carried away with their work and create not just a good, but an excellent product.
3. Two years ago, or rather in 2015, the Alibaba Group invested almost $ 6 hundred million in Meizu to promote its own cloud called Aliyun. The company MediaTek also invested in this smartphone manufacturer, which thus decided to answer Xiomi, who decided to switch to chips from Qualcomm. Thanks to this, 4 new smartphones have been released and more are being released.

Product line

Consider the most popular smartphone models presented by Meizu to date.

Meizu MX... This is a moderately balanced in functions, quite simple, reliable and highly thought-out smartphone, which very quickly gained popularity and eventually became a flagship. Many additional built-in features allow the user not to think about searching for the desired programs on the Internet. It is also the first smartphone from Meizu, in which the capabilities of the touch key have been significantly expanded.

As for the technical characteristics, the device is assembled at the highest level. Big screen, nice and sophisticated design, gorgeous camera and decent sound coupled with good battery life. And the price cannot but please.

Meizu MX4 / MX4 ​​Pro... These are two smartphones that are completely slightly different from each other. The Pro variation has a better display resolution and is based on a different chipset. In addition, a key with a fingerprint scanner appeared here, which has gained immense popularity. Both smartphones have enough RAM, and the resolution of the front camera has also become higher.

Meizu M5X / M6X... These smartphones have received new chips and have been improved in terms of technical characteristics. The 6th model received the largest number of rave reviews from Russian users and eventually became the best model from Meizu for the previous year.

Meizu M3 Note... This gadget received the title of the world's best-selling smartphone from the Meizu catalog for 16-17 years, and in Russia it even entered the Top 3 best. This model runs on Android1, has a 5.5 ”(1920 × 1080 pixels) display with three-dimensional glass and an oleophobic layer. The main camera has a resolution of 13 megapixels, the front one - 5 megapixels, built-in memory - 32 GB, RAM - 3 GB.

Development prospects

Meizu is preparing a more active expansion in the world. If you look at the company's progress in recent years, the numbers cannot but surprise: in 2015, almost 20 million smartphones were sold, which is 350% more than in the previous year! Meizu did not manage with smartphones alone - the release of VR glasses, portable PowerBank batteries and a headset started. In addition, the company is developing new models of fitness trackers and smartwatches.

Wong's ambitions are real and justified - he previously reported that in 2017 he plans to increase sales of Meizu smartphones to 25 million units.

Although Meizu is relatively young, it already has a lot of potential in terms of growth. Their products stand out not only for their impeccable design and high quality components, but also for a very favorable price. This will invariably lead the company to a leading position in the global market.