Fortunately, in order to get acquainted with all this information, it will not be necessary to travel to the United States and take tickets to the Steve Jobs Theater, where Apple traditionally holds its presentations. You can simply turn on the online broadcast and be aware of everything that the giant of the global IT industry has for its users..
When and how
The presentation will start at 20.00 Kyiv time. It can be viewed online both on the official Apple website and in the company's product browsers, as well as using Apple TV. Yes, and programs from Microsoft will also allow you to do this. Not to mention various streams on youtube. So there are a lot of options.
New iPhones
Perhaps the main reason for viewing the presentation. Because it is from this moment that they can be ordered. Of particular interest now are the iPhone XS, iPhone XS Plus and iPhone XС, which differ mainly in screen sizes. Everything else is similar. 4 GB RAM, up to 512 GB internal memory, A12 processor, more efficient dual vertical cameras, OLED display, more efficient wireless charging and much more. According to rumors, by the way, the prefix “Plus” in the name may be abandoned and replaced with “Max”.
iPhone Xr
Another actively anticipated novelty is the budget iPhone model. 6.1 inches, LED-screen, a fairly efficient camera, and - which is extremely unusual and revolutionary for iPhones - the ability to use two SIM cards. At the same time, this thing will cost from 600 to 850 dollars. Significantly less than the "ultra-modern latest models."
iPad
More precisely - iPad Pro. Everything is the same inside, but there is no “Home” button on the outside, even less frame, even more diagonal. In a word, visually the product will change significantly.
Apple Watch
Also reducing the frame, increasing the diagonal and mostly decorative improvements. But Apple watches will look even more impressive and brighter.
air power
Wireless charging will change a bit too. From it, for example, something will stop slipping. Plus, it will become more powerful and will work even more efficiently, and at the same time with several Apple products.
Live broadcast of the presentation of the long-awaited iPhone models watch online
The presentation program that millions of people around the world have been looking forward to began with Tim Cook talking about the great Apple Stores.
Next, we talked about the Apple Watch - the most popular watch in the world. Apple Watch Series 4 has become even better and more convenient than previous models. The watch itself has become thinner, and the screen, on the contrary, is a third larger. They have a more modern dial, an improved speaker, and now they will be able to better support a cellular signal.
For this and other new products from Apple, watch the live broadcast of the presentation program.
We also believe that you would be interested to know that things are going great. Even despite minor problems with processors, the company's turnover is growing, production is also growing. And the total value of the company has already exceeded a trillion dollars.
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On September 12, 2018, Apple holds its traditional annual presentation of new products. Typically, the IT giant shows the world devices that set trends for many other manufacturers. As a rule, these are new iPhones, as well as iPads, sometimes iMacs and MacBooks.
There were no official announcements in 2018. But a few weeks before the presentation, analysts, journalists and bloggers have quite a lot of information about possible new products. So far, everything is based only on rumors and strange “leaks”, such as a screenshot with images of the iPhone 9, which supposedly “accidentally” appeared on the Apple website for a while.
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Presentation of new Apple products. On-line translation.
What devices will be presented at the Apple presentation
iPhone XS. This is essentially an updated last year's flagship. Probably performance will be increased, cameras and battery will be improved. The screen size is expected to remain the same - it will be a 5.8-inch OLED. The likely price is from $899.
iPhone XS Max (according to another version, iPhone XS Plus). This is probably a larger - 6.5-inch - version of the same iPhone X. Rumor has it that the flagship will have three main cameras and maybe Apple Pencil support. The likely price is from $999.
iPhone XR (or iPhone 9). This is already a kind of medium-sized (6.1-inch) version of the iPhone X. The likely price is from $699.
iPhone SE 2. Hypothetically, Apple may announce this, the most budget version of its smartphone. The previous generation SE was a wild success.
Apple Watch 4. Fans are looking forward to a larger display and more features (like gesture control, more options for listening to music and podcasts, etc.). Recall that earlier Apple introduced the operating system for the device - WatchOS 5.
iPad Pro-2018. Moreover, according to some information, two versions will be presented - 11 and 12.9 inches.
iMac and MacBook-2018. Especially fans are waiting for the MacBook Air - Apple's relatively budget line of laptops has not been updated for several years.
AirPods. The new headphones will, according to some reports, with powerful noise cancellation, water protection, and wireless charging.
WHAT SHOWED AT THE PRESENTATION
Well, finally two sim cards! Apple unveils three new iPhones and Apple Watch with ECG
Probably the most important thing about Apple products is that both the hardware and the software are held firmly in their hands. It is clear that they, like other smartphone companies, strive to ensure that their devices have the most modern and cool stuffing. But the followers of Steve Jobs are always ready to explain how and why to use the new features of iron.
The traditional annual presentation of new Apple devices ended in California. The company showed three new iPhones, including the largest version of the device in history, as well as a budget model. In addition, Apple has updated its watch line.
iPhone XS and iPhone XS Max
New iPhone models - XS and XS Max. The XS model will have a 5.8-inch diagonal, similar to the iPhone X that was released last year. The XS Max model will have a 6.5-inch screen, and this is the largest iPhone in history. New smartphones will support eSim technology, which allows you to work in the networks of two operators at once, but this option will not be available in Russia.
The new A12 Bionic processor is the fastest and most powerful iPhone ever, with six cores. At the same time, the iPhone XS lasts 30 minutes longer without recharging than the iPhone X, and the iPhone XS Max lasts an hour and a half longer.
The XS and XS Max models will feature a 12MP camera with 2x optical zoom and an OLED display that delivers the highest pixel density of any Apple device.
Expanded Apple and the color range of stainless steel cases. In addition to the two standard silver shades, a golden color will also be added.
Price: new smartphones will be released with 64 GB, 256 GB and 512 GB memory at a price of 87,990 rubles. and from 96,990 rubles.
When will appear in Russia: September 28, in the second wave of sales. The first wave of sales will begin on September 21 (pre-order from September 14), it includes the US, Australia, UK, Germany, Hong Kong, Denmark, Spain, Italy, Canada, China, UAE, Singapore, Switzerland, Sweden, France and Japan.
iPhone XR
Apple showed a new budget model of the new generation iPhone. The device received a screen with a diagonal of 6.1 inches, an LCD screen (less advanced technology than OLED), a 12 megapixel camera with one lens. The aluminum case will be made in six colors: white, black, blue, yellow, red and coral. The processor is the same as on the premium iPhone XS, and the eSim function is also available.
The iPhone XR will last an hour and a half longer than the iPhone 8 Plus.
Price: from 64 990 rub. up to 77 990 rub. for smartphones with memory 64, 128 and 256 GB.
When will appear in Russia: will be available for pre-order from October 19, will be on sale from October 26.
Apple Watch Series 4
The display of the new Apple Watch is 30% larger than the previous one, the speakers are 50% more powerful. The watch will be able to detect the wearer's fall and call an ambulance if he doesn't get up for too long. Also, the new Apple Watch is equipped with a heart rate sensor, that is, it is even more sharpened to control the physical condition of the owner. However, the ECG app to store electrocardiogram data will be available at a later date and only in the US. The new Apple Watch will also feature the Walkie Talkie app, a new way to communicate over WiFi or cellular networks.
Apple has sent invitations to an event on September 12 where it is expected to unveil new additions to its iPhone lineup.
In typical cryptic fashion, Apple provided scant hints in the invitation that the presentation would take place at the Steve Jobs Theater on its spaceship campus in the Silicon Valley city of Cupertino.
The invitations had the words "Get Together" under a large gold circle.
The speculation includes talk that Apple has introduced three new iPhone models, adding some of the features from the premium iPhone X, which debuted last year at $1,000.
The only thing left to announce is the date of the iPhone announcement itself. Apple sent out invitations to its fall iPhone events at the end of August. But given that it's still a week or two away, we'll still have to wait a bit before we know when Apple will unveil its new 2018 lineup.
However, we all take a risk and try to predict the date ourselves. Based on previous event dates, the consensus is that Apple is likely to have something planned during the first two weeks of September, either Tuesday or Wednesday. Nearly every iPhone announcement in the past decade has met these criteria.
| Running phones |
Apple event date |
Release date |
| iPhone 9, iPhone XS, iPhone XS Plus | September 12, 2018 | September 24, 2018 (as forecast) |
| iPhone X, iPhone 8, iPhone 8 Plus | September 12, 2017 | iPhone X: November 3, 2017 iPhone 8: September 22, 2017 |
| iPhone 7 and 7 Plus | September 7, 2016 | September 16, 2016 |
| iPhone 6s and 6s Plus | September 9, 2015 | September 25, 2015 |
| iPhone 6 and 6 Plus | September 9, 2014 | September 19, 2014 |
| iPhone 5s and 5c | September 10, 2013 | September 20, 2013 |
| iPhone 5 | September 12, 2012 | September 21, 2012 |
Apple historically holds September events to showcase new iPhone models, and this year the company is expected to stay true to that course. How will the company surprise us in 2018?
iPhone XS
Rumor has it that the successor to the Apple iPhone X will be called the iPhone XS. There are no surprises, although apparently Apple wasn't completely convinced by the name, because XS could mean either another smaller version of the previous model, or an excess in numbers.
We figured out the names, now let's talk about varieties. There will be three versions of this phone. Two high-end models with OLED screens, one of which will be a Plus model, and one cheaper model with an LCD display. All three new models will be stamped with the required Face ID technology, which means there is no longer a home button.
iPad Pro
It's been almost a year since the last iPad Pro update, and Apple is expected to update it at its September event.
Like the iPhone, newer iPad models are expected to use Face ID rather than Touch ID, so we won't see a home button on the new iPad Pro. You can also expect the 10.5in version to be replaced by the 11in model - the screen will be larger thanks to smaller bezels, but there won't be a significant change in size.
Apple Watch Series 4
The Apple Watch is also expected to be updated. It looks like it will have a larger display, but thanks to reduced bezels rather than increasing its size.
It is also expected that the side button and digital crown will be modified so that the watch can be more water resistant.
air power
It's been a year since Apple promised it would launch AirPower, a wireless charging mat that can be used with iPhones, Apple Watches, and AirPods. Will the ghost rug finally launch? It looks like it. (let's face it, if it doesn't, it will be a blow to Apple's reputation!)
iOS 12 and macOS 14
The September event will also feature what Apple will confirm when the latest version of iOS (iOS 12 in this case) and macOS (Mojave) become available to the public in their final form.
The operating systems are currently in beta testing, which was announced earlier at WWDC 2018. They will most likely be available for download before the end of September.
Possible new products
There are a lot of different products in the Apple pipeline. What do we expect to see new in it in the near future? We expect to find out either at the September or at the second event in October.
AirPods
It's possible that the new AirPods will launch alongside the AirPower mat - two years after Apple's wireless earbuds first appeared. Although rumors point to a bigger update in 2019, with better water resistance.
Macbook Air
The MacBook Air hasn't been updated since 2015 and it looks like Apple will be shutting down that model soon. When that happens, it looks like Apple will introduce a new 13-inch Mac laptop for the same price of around £1,000/$1,000.
Whether it will be a MacBook Air or a 13-inch MacBook remains to be seen, but it appears to be a change to the Air.
macbook
In any case, we are waiting for the MacBook update. Perhaps Apple introduced the 13-inch MacBook to sit next to the 12in version. And if that happens, the range entry price could drop. We expect the 12-inch MacBook to start at £200 or more, dropping its price so it starts at £1,000/$1,000.
Mac mini
The Mac mini is no longer loved by Apple, and like the MacBook Air, it has remained untouched since 2014. Hopefully it gets some attention soon - rumors suggest it will - though it's possible we won't see this update until 2019.
iMac
It makes sense that Apple would introduce updates to its range of iMacs before the end of the year. Like the MacBook Pro, they should get more cores - they're six-core, not quad-core. In fact, we might even see a variant with eight cores!
Also, in 2018, he turned twenty years old, so this is the best time to update, we think so.
iPhone SE 2
Not as likely, but there have been rumors that the iPhone SE might see an update. This popular iPhone is the smallest and cheapest mobile phone.
However, most "cheap" iPhone rumors seem to point to a cheaper version of the iPhone X, and we think it will still be quite expensive. If you're hoping for a new 4in model, you might be wondering that a code has surfaced indicating that the new phone may ship with an older iPhone 7 processor, and this could very well be an SE upgrade.
HomePod mini
Finally, it's been almost a year since the HomePod went on sale, so we're not expecting anything just yet, but there have been a few rumors that Apple will launch a cheaper, smaller HomePod.
We decided to deal with the probability of introducing new devices. The event is not rubber, so not everyone will obviously fit in it.
What is the probability of seeing each novelty?
iPhone Xs, iPhone Xs Plus, and iPhone 9
Probability: 100%
The notch in the screen under True Depth is not visible, but it is definitely there
Since 2010, we have seen a clear naming system for the iPhone: 4, 4s, 5, 5s, 6, 6s and 7. There were special 5c and SE, but the general principle did not raise questions. Everything changed in 2017.
Instead of the iPhone 7s, we saw the iPhone 8 and iPhone X (10), so in 2018 we first expected the low-cost iPhone 9, the flagship iPhone XI (11) and the iPhone XI Plus. But according to 9to5Mac, the latter will end up being Xs.
They will receive iPhone X design and face ID in the screen cutout.
To 6.1 inch iPhone 9 fit into the lineup, it should get the current A11 Bionic instead of the new A12, as well as an MLCD + screen instead of OLED, a single camera instead of a double one, and no more than 3GB of RAM.
So it will fit just under the iPhone X.
The main feature of the iPhone 9 will be a whole set of body colors: white, black, yellow, orange, blue and gray.
TrendForce is confident that 9-ka will cost no more $699-749 . To achieve this price, it may have enlarged bezels around the screen, as well as aluminum sides instead of steel.
Golden iPhone Xs concept by Venya Geskin
Except A12 chip iPhone Xs and iPhone Xs Plus will receive a 5.8- and 6.5-inch OLED screen, respectively, 4 GB of RAM, dual cameras and steel sides.
There is almost no doubt that in addition to black and white, flagship smartphones will also be sold in gold or bronze. This is hinted at by the presentation logo.
To fully justify the “s” index, devices can also get ProMotion - overclocking the screen frequency to 120 Hz.
For the iPhone Xs will have to pay $899-949 , and for the iPhone Xs Plus they will ask from $999 .
Final versions of iOS 12, macOS Mojave, watchOS 5
Probability: 100%
The presentation should not bypass the final versions of iOS 12, macOS Mojave and watchOS 5, which we began to actively use immediately after WWDC 2018.
The main feature of iOS 12 is speed, and macOS Mojave received a dark interface design theme, which should also migrate to mobile devices.
Oddly enough, I personally I want to see the final version of watchOS 5, although installing it on my Apple Watch Series 2 will not bring anything new.
However, I'm interested to see how she will use the Apple Watch Series 4's larger screen.
New frameless Apple Watch Series 4
Probability: 95%
No, Apple Watch Series 4 will not be round. However, the new watch will get rounded screen corners.
The novelty screen will enlarge 35% for the 42mm version and 38% for the 38mm watch. This will be the main innovation of the device, due to which the old Apple Watch will be replaced with it.
Rather, their body will also become more rounded, the side button will be recessed into the body (maybe it will be touch-sensitive, like in the iPhone 7 and 8), the microphone will be located under the Digital Crown.
This is what the new exclusive watch face for the Apple Watch Series 4 might look like
Apple Watch Series 4 renders appear to be thinner than its predecessors, but we will know the exact information on this matter on September 12th.
Personally, I'm most interested in strap compatibility: I hope they did not change the mount, and the old ones will fit the new watch.
AirPower Wireless Charging Station
Probability: 95%
Frame from AirPower presentation in 2017
Apple introduced AirPower along with the iPhone 8 (Plus) and iPhone X in September 2017. Then the company's new smartphones introduced Qi wireless charging, so they were waiting for such a device.
However, the company announces sales of the device only on September 12, 2018. In this, the well-known reporter Mark Gurman.
AirPower analog from Plux with Indiegogo
AirPower supports simultaneous charging of iPhone, Apple Watch and AirPods.
Apple planned to launch the device in June, but it had to be postponed due to technical difficulties.
Air power is more than just Qi wireless charging. It has an integrated operating system that controls power and pairing.
Updated iPad Pro with a borderless screen
Probability: 50%
The concept of the new iPad Pro from Venya Geskin
Today, my colleagues and I are inclined to believe that the new iPad Pro will be presented to us on September 12 with a probability of 50/50.
Chances are good that the company will want to pay more attention to the iPhone Xs (Plus), as well as the iPhone 9, which is being heavily bet on.
iPad Pro will be the ideological continuation of the current 10.5-inch model. He will receive an 11-inch screen with reduced frames and, most likely, without a cutout for True Depth.
As for the dual camera and other additional features of the novelty, nothing is known yet. But it may have additional contact pads for connecting peripherals.
The new iPad Pro will certainly work on upgraded version of the A12 processor and become the fastest device on the market.
Redesigned MacBooks as well as MacBook Air
Probability: 25%
We are waiting for a new 12-inch MacBook from Apple, which has not yet been updated this year, as well as new Mac mini (not updated since 2014) and an anniversary iMac (the line turned 20 years old).
However, Apple is unlikely to consider these products a priority, so it may not allocate time for them at the presentation.
But the updated MacBook Air with a small probability, but can look at it.
Apple hasn't updated the MacBook Air since 2015. However, he does not plan to abandon this device.
According to Economic Daily News, the company will offer us an updated 13-inch MacBook Air with a price of up to $1,000.
It will run on Kaby Lake generation Intel Core processors and will work just fine. suitable for students and other undemanding users.
Budget iPhone SE2 for developing countries
Probability: 20%
In early August, the iPhone SE2 was found in Xcode 10 code. Most likely, this device will be an updated iPhone 7, which will be sold at a price no more $449 .
