When will the next update of Yandex. Receiving an update letter from Yandex

Any webmaster has come across such a concept as an update of Yandex search results, abbreviated (AP). Why AP Yandex? Yes, because Google's concept of how AP simply does not exist. Of course, it exists, but Google's search results are updated every day, the databases are constantly updated in real time, unlike Yandex. Even in indexing, Google is way ahead. It is enough to add a new page to the Google adduril, as the page will appear in the Google index within 10 minutes.

With Yandex, this trick will not work, you will have to wait for the search database to be updated so that your pages get into the main index. Addurilka is there, but it only shows the main robot that a new article has been released on the site, and it’s time for the robot to look at the resource and index it, so that later during the next AP the page gets into the main index. That is, robots constantly go to sites and collect all the information and put it in a special box, so to speak, and then when the time comes, they update the search base, and all the information comes out. After that, resource positions begin to grow or fall, backlinks appear, new pages get into the index, etc. This is done in order to reduce the load on the servers. Google has powerful servers that allow them to update their databases in real time.

True, Yandex solved the problem with the slow indexing of new pages. As I said, pages get into the index only after a text update by Yandex, which usually happens once a week. It is very inconvenient, especially when a news site has written a fresh hot news, but it will get into the index and become available in the search for users after the update. For this case, Yasha has fast robots that go to sites and collect fresh information and throw it immediately into the index, and the pages will be searchable. Usually these fast robots live on sites that are updated frequently. You can also attract them to your resource with special services on which robots live quickly. These robots quickly index the article and immediately it is usually thrown closer to the TOP 10, especially if the material is new, and then when the update occurs, the page takes its rightful place in the search. Well, it seems that we more or less managed to tell the principles of the update, and we can move on to their types.

Types of Yandex Updates

1. TIC. AP does not happen so often, usually once a month, it happens that there are no two months or even more. There is no regularity when there will be another update is not known. The value of the TIC is affected by the number of backlinks that lead to your resource. Of course, links from donors should be from high-quality and related topics to your site, then the links will be taken into account.

2. VIC. The weighted citation index is designed to measure the static weight of each page of your resource. It is updated constantly, but it is not yet possible to measure and even more so to know the VIC.

3. Updating Yandex Catalog. Of course, many are surprised, but there is also the Yandex Catalog AP, after which you can both see your site in the catalog if you added it there, and not see it if your site has lost confidence and has been removed from the catalog.

4. Updating the search database of images. For this case, there is a special robot that indexes images, and then the AP occurs, and sites that move through the pictures collect traffic

5. Favicon update. If someone does not know, then the favicon (Favicon) is a small picture that is located on the left in the issue opposite the heading. If someone does not understand, look at the screen.

Well, if you put a favicon, then it will not appear in the search results immediately, but after the favicon update occurs. I won’t say how often this AP happens, but mine appeared after two weeks after I installed it.

6.Update mirrors. Yandex has a robot that collects information on linking the site with the main mirror. To make it clear, I will give a simple example .. site. For search engines, these are completely different sites, and they need to be glued together (identify the main mirror) so that the entire weight of the link mass goes to the site with www, or without www. if you do not make the main mirror, then the transferred weight can be divided into your site with www and without www. Duplicate pages will also be created. Do not forget, when you make a redirect to the main mirror, then immediately put the main mirror in the Yandex and Google webmaster.

7. Reference AP. A reference update, like the main update, often happens on the same day, and usually once a week. The reference one is used to collect all the backlinks, in order to then transfer this data to the AP TIC, and to the main update, which, taking into account the links, builds its output in the search.

8. Text, as you may have guessed, is designed to throw new pages into the main issue, which will be available for search. It also usually happens on the same day with the reference and main search results.

9. Behavioral factors. Many say that there is no AP PF, but I fundamentally disagree. Yandex, like Google, takes into account behavioral factors, and information on them is also collected, which is used to build SERPs.

10. Update of the search algorithm. The worst AP for a webmaster. During this, a new calculation of relevance takes place, new algorithms are introduced for ranking sites.

Where to see?

1. On the site tools.promosite.ru at tools.promosite.ru/updates/

As you can see, the usual up of the search base occurs first, then the text and reference ones immediately follow. Also here you can see the AP of behavioral factors. Screen

below.

2. In Yandex itself. Yasha himself can inform you in the form of an email about the main update of the search database. To do this, you need to add your site to Yandex Webmaster. After adding, enter this URL webmaster.yandex.ru/settings/messages/types.xml into the address bar and check the boxes next to "Global" and "Update the search database" and save the changes.

3. Updates of the TIC, PR and regular AP of the search base can be viewed at pr-cy.ru

There are plenty of places to see updates, I won’t rewrite everything, since there is no point. Wrote the most basic places where I look. Regarding the favicon AP, Yandex Catalog, mirror AP, VIC, AP Pictures and updating the search algorithm, I didn’t write places where you can see them, since I don’t know them. Yes, even if there are such services, then I honestly doubt very much the accuracy of the data.

Hello friends! This is the last article in my series of experimental articles (test article for Baden 6). Literally in 2 months I will sum up the results and unsubscribe about my observations! I'm sure it will be interesting

Today we will talk about one of the key concepts of SEO promotion and promotion on the Internet in general. This magical phenomenon in a fraction of a second elevates some sites to the skies and also quickly overthrows them to the far pages of search results. Its name is Yandex Updates.

The word has English roots and implies an update of the search engine. And what exactly changes with each update. In fact, there are several types of updates, and you will read about each of them in detail below.

Now let's take a simple example. You upload a new article to your site or create a completely new correct resource and it already has a couple of texts. After some time, they appear on the network. This means that Yandex Up has already touched your site.

In fact, we are talking about the appearance of new pages or entire sites in the search engine. But in fact, everything is much more interesting than it seems. Therefore, I advise you to continue reading if you want to get into the very essence of the work of the No. 1 search engine in the entire post-Soviet space.

You can learn more about Google and Yandex search algorithms, their development and features. For competent website promotion, it is also useful to know about ways to help improve the search visibility of a resource through optimization.

How is the Yandex search engine updated?

At its core, search engine optimization is characterized as a never-ending process based on regular periodic updates. Even at night or during weekends, search robots and algorithms work tirelessly on all sorts of updates, adjustments, bans, permissions and re-rolls.

Therefore, many webmasters and promotion specialists often stay up late at night to constantly monitor the level of traffic on the site. If the resource crashes from the first page of the issue, problems with customers immediately begin, because the project incurs losses. With profit, the situation is exactly the opposite. And again, the fateful ups are to blame.

What is an SEO upgrade?

This phrase should be understood as the appearance of new sites or web pages in the databases of a particular search engine. As a result, new data is not only added to the system, but the order of the location of Internet resources on the search results pages is also changed. This is how the search engine updates its cache. This process can also be called changing indexing results.

In practice, it looks like this. Today your site ranks first for the query “pink glasses Moscow price”, tomorrow it moves to ninth, and a week later to 37th place. Moreover, such a movement is possible in both directions and can be explained only on the basis of subjective hypotheses. With the exception of gross errors that are immediately visible and obvious. But most often in SEO, everything is far from being so simple. Often, some pages that are well-optimized by all the rules are in lower positions than similar, less well-organized sections of competitors.

The main task of search robots is to constantly monitor any, even minor changes in the network. They pay special attention to the appearance of new pages or entire sites. Each change, whether it is editing in the old version of the page or the appearance of a new element, the search engine fixes in its own cache. This continues until the next update, after which a kind of castling occurs. Some of the pages leave the cache forever, others appear in it and take their places on the pages of the issuance of a particular search engine.

Which items need to be updated first:

1. New link addresses.
2. All new text parts of pages.
3. Changes to previously created pages.

In most cases, links and text are updated in Yandex at the same time. But it is not a fact that the address added to Webmaster at 22.00 Moscow time will appear in the search results in 10-12 hours. No one knows and cannot predict exactly when this will happen. After the first update, a new one is far from always found, and according to the rules, the next update will occur no earlier than in 3-10 days. You need to focus on this time when analyzing the effectiveness of SEO promotion for each individual page.

For some types of sites, the update is more loyal. Blogs and news resources are the most lucky. Resources that often publish new materials with a large number of views, likes and comments are also a priority. All the rest are patiently, with the obedience of African tribes waiting for rain, while away the time until the next update.

The main types of Yandex Update - what, why and how

Search results update

Imagine that you want to buy a hookah. Go to the search engine and type in the desired query. Follow the link to the site you are interested in and immediately find the information you need. But you don’t have the opportunity to order a hookah today. You quietly close the page and go about your business. Do not bookmark anything.

A week passes and you are looking for, but not finding on the first page of Yandex a familiar site that was a leader in its segment a week ago. This means that during the update, search robots decided to reorganize the top ten most relevant resources for the query.

Well, if your hookah "left" only on the second or third page. Otherwise, you will have to waste time and delve into history.

Why it happens? There may be several reasons:

1. A new algorithm for calculating bad and good texts has been launched.
2. More relevant to the request and high-quality materials of competitors appeared.
3. When developing the page, you made mistakes that became noticeable to robots only over time.
4. Technical failure and dozens of other similar reasons.

Text content update

It takes into account all changes that relate to the text part of blogs, news portals, online stores, forums, bulletin boards, social networks and other important resources. Important! Indexed articles are also periodically scanned by robots in order to quickly fix possible changes. New text material in a special account - it is also closely monitored, checked for uniqueness, spam, nausea and other indicators in order to assign an appropriate place in the search results.

Link mass update

By the way, all the listed types of updates intersect at different points. It happens like this. Imagine that in parallel with the ordered articles, you have purchased several promising links to the site.

In the process of updates, Yandex robots index the link mass and text content. So the system determines which position in the search results to put each specific page. Usually all this happens at the same time, but exceptions to the rules also happen.

Types of Yandex Update that not everyone knows about

Update TIC

A very useful Yandex parameter that shows the level of authority and expertise of the site in its niche. Webmasters often use sites with a high TIC for additional monetization of the resource by selling links. But over time, this practice becomes a thing of the past and gives way to classic content marketing with.

Yandex Catalog update

New sites get into it, and old, inactive or completely lost trust leave their homes. This kind of update is important for anyone who wants to make their resource part of a prestigious catalog or is afraid of losing their place in this list.

Update images in the search database

A separate robot is responsible for this. Images are indexed gradually, although the nature of the update has the same clear boundaries as in the case of updating text content. This type of update will be of interest to everyone who aims to publish high-quality photographs, pictures and receive a significant part of the traffic from them. Observing the update of images will help to identify the most successful image manipulations in terms of attracting visitors.

Favicon update. These are small icons tied to a specific site. They are displayed to the left of the main page header. If you work with information in one or several segments for a long time, then it is very easy to find the necessary information by favicons of high-quality sites that have long been checked for the quality of content. \

Don't suspect anything if your brand new and prettier graphic icon doesn't show up in search for a long time. The thing is that favicon updates are among the rarest in the system.

Mirrorer update

A separate robot checks the mirror bonding work. Here is a simple example of mirror addresses: www.website and . Bonding with the definition of the main mirror is a prerequisite for the normal operation of the site. There are two ways to do this: through the webmaster panel, 301 redirect, or using the robots.txt file.

Often a situation arises when the site is on a different domain. The reasons can be very different - from a banal hit under the filter to a fundamental decision to change the domain name. In order for everything to go without noise and dust, the address of the new main mirror is written in the robots.txt file of the new and old dominoes. In parallel, the same manipulations are performed on the webmaster's panel.

Unfortunately, gluing does not occur immediately, but only after the next update with the participation of a specially trained robot.

What does the upgrade process look like from the inside?

Each adequate site participates in the search and is clearly visible to the visitor. But for people to know about the existence of a resource, the system must record this fact. The spider robot is engaged in such similar tasks. It regularly scans the Internet and places the sites it finds in its database. But new resources are not added immediately.

The first step is to collect information. This is similar to how a copywriter collects interesting facts, then to present them in his article. When the asset has the right amount of information, they move to the database. But this is an unusual move. In parallel with it, the database itself is subject to changes, taking into account the new data that has now become part of it.

All this is called the ranking process. It is based on a complex algorithm that analyzes a wide range of different factors. Therefore, the participation of a new site in an updated version of the search requires a thorough restructuring of old and new Internet resources.

Do you know when the last update is?

An average article for a site ends up in the Yandex cache after two updates. In terms of time, this usually takes from one to two weeks. After the first text update, the content is taken into account. If there are no major changes during the second update, the text takes its place in the search results. The speed also depends on the amount of new text and the structural features of each individual site.

If on a “thick” site that occupies a leading position in a niche, a longread with a bunch of photos, tables and diagrams is updated, the process of reindexing such material will take longer.

It is much easier to predict how the citation index in a topic is updated. The overall value of the TIC in the magnitude finder is stable and accurate. It almost never changes, with rare exceptions. Therefore, the update itself implies a process of redistribution. It happens, usually once or twice in one to two months.

But even for this type of update, as for all the others, no one can name the exact dates. It is possible to build assumptions only on the basis of events in retrospect. In Runet, there are even special resources for this:

• tools.promosite.ru is an update indicator that provides a wide range of analytical information after updates. All changes are clearly shown in the form of graphs. It is considered the most accurate resource that reports the next update. A mandatory check takes place every three minutes.

• seobudget.ru is an update indicator that offers a report in the form of a table showing the dates of updates in the search engine for past periods. At the bottom, the dates of the proposed updates are published in the context of two popular search engines.

Using these services, you can fairly accurately predict when new texts, links, pictures and other information will next enter the database.

Features of Google updates

The largest search engine in the world has only two types of updates - this is search results and PageRank. Let's talk about each of them in more detail.

Search update

Google search results are not similar to Yandex. As such, the update process does not exist in principle. Everything happens almost online. As soon as new changes appear, the system immediately adapts to them. Numerous types of updates, transfer to the database and back are not here. All algorithms are simplified to the limit.

PageRank

Google analogue of the TIC indicator in Yandex. In simple words, it determines the authority of the page. Depends on the weight and number of links that lead to a specific section of the site. The data is updated about once every three to four months. Toolbar PR is no longer updated!

When was the last Google update?

New data appears in the system daily. Therefore, those who are engaged in promotion in Google do not “live” from update to update, but monitor changes as needed. As a rule, texts and links are added to the search at the same time.

PageRank parameters are also recalculated constantly. The system monitors the quality and quantity of links that lead to a particular document. But a global update of the entire rating is carried out every 3-4 months.

How to learn about the latest exact Yandex Updates as quickly as possible?

The main data update procedures will start approximately after 12 midnight Moscow time. A special informer from promosite promptly reports the necessary information. But even after installing the widget, you should not immediately waste time checking for changes. The Yandex search database is huge and is updated for at least several hours. Therefore, any update checks in the dark are a waste of time. It is more convenient to track changes in the morning, when all the changes have already been fixed and sorted out.

There are a number of other services in Runet that also follow the updates of the domestic search engine. In fact, the information you need is easy to find on any site that has other SEO analysis tools. The well-known RDS bar in webmaster circles also announces recent changes. Therefore, problems with timely receipt of information, as a rule, do not arise.

After each update of the citation index or search results, the activity of sites, forums and groups in social networks is activated, where optimizers with different skill levels communicate. They exchange experiences, talk about their successes and failures. It is there that new theories and hypotheses are born about how to raise the TCI of a particular site and what methods help in this. Of course, the main secrets remain behind the scenes, but there is still a lot of useful information.

There is a nice bonus from Yandex itself. A message about a fresh update may come to your mail from the search engine itself. In the depths of the Webmaster service menu there is a section where you can select news and other information that you want to receive by mail or directly in the service interface.

But if you draw information directly from a search engine, then you will be among the last to know the news. The next update begins to be discussed immediately after the start of the procedure. And the message comes when work on all the changes has already ended. The advantage of a message from Yandex is that at the time of its receipt, you can safely double-check the change in positions.

Why is it necessary to analyze the correct Yandex updates?

Imagine that you are promoting your own or client resource. Monitoring updates will help you quickly determine the results of optimization, make the necessary changes, and minimize the impact of errors.

Specific example. You wrote texts of a certain structure according to a clear, pre-thought out new template. But after the update, the pages did not even enter the TOP 100. At the same time, articles written according to the structure that was used earlier significantly improved their positions. This means that it is necessary to bring the texts into the most preferred form for Yandex and wait for the next update. The main question is how to achieve this? Every SEO has their own signature recipes.

Links work in the same way. If one strategy has failed and traffic volumes have fallen, it is urgent to change the tactics of interacting with links.

To analyze the results of the update, the webmaster uses all available Runet tools. GoogleAnalytics and YandexWebmaster are just the main ones. When analyzing data, try to remember that there are very few 100% reliable facts and figures in SEO. Everything is learned by comparison through personal experience. And dramatic changes are happening every day.

All the features described above apply only to updates of texts and reference mass. Analyzing authority metrics is much more difficult to do, and we will cover these points in future articles.

One thing is for sure, without analyzing the Yandex Update it is very difficult to find out the characteristics of the audience that comes to the site. And information about it is necessary in order to increase traffic volumes, as well as increase the number of visitors to the resource daily.

Snack video:

Probably, it is not necessary to say that the official site itself and the search service called "Yandex" are known, if not by everyone, then at least by those users who regularly search for something on the Internet. But few people guess what the update of the Yandex search database is. Let's see what it is in general and why to apply such updates in practice.

Why and who needs to update the Yandex search database

I would like to immediately warn all users: if you are not the owner of the site or hosting, the information provided below will not be useful to you in practice. And that's why.

The point here is that updating the search, in the sense of its algorithms, is reflected only in the functionality of the site itself. In other words, the creator himself should be interested in this, and only with the aim that his page enters the top five or ten search results requested by users of the system itself.

To put it simply, updating the Yandex search database only contributes to the fact that your resource will be on the first page as a result of the search. As statistics show, very few users go to the second or third page to read this or that article. Most often, they stop at the first one and click on the most popular links at the top of the list.

Updating the Yandex search database: how often does this happen?

As for the updates themselves, in principle, everything depends on the developer, and it is simply impossible to predict the release of a new update. Of course, the system will inform the owner of the same hosting that at the moment the Yandex search database has been updated, but nothing more.

Alas, the rest can only be guessed at. In this sense, many users who place their pages under the patronage of Yandex (even using electronic wallets) do not like this service. The factor of unpredictability rather plays here, because the very updating of the Yandex search base can play a cruel joke with the owner of the hosting. Here the situation is such that after the update, any site paid for search may disappear from the proposed results. This is, excuse me, the crooked hands of the developers themselves. However, not everything is so bad. Let's look at the upgrade issue itself a little more broadly.

Main types of updates

For now, let's leave aside the question of how often the Yandex search engine is updated, but let's look at exactly how it happens so that there are no omissions in this problem, so to speak.

As it turns out, among all the variety that is offered by the service department, the most popular ones can initially be distinguished:

• text update (new text documents on a given topic are included in the update);
• updates based on links (when the site is included in the search result for a given address or criterion);
• ranking, which is negatively perceived by SEO specialists, since a ban can be introduced for using the so-called behavioral factors;
• favicon is not discussed at all - those who installed it do not shine when updating;
• traffic service update using graphic materials;
• updating Russian-language queries;
• update database of thematic queries;
• popularity index Rank.

Does everything count?

In connection with all of the above, we can conclude how the frequency of updating the Yandex search engine affects everything else.

In this case, we mean the registration of pages that fall under some criterion. As it turns out, the main problem of the search engine, for example, with a text or link update, is that it does not immediately accept an incoming request, as it would be expected, but forms it only for publication at the next update. And the dates for updating the Yandex search database are usually unknown to anyone except their creators. So it turns out that no one sees new pages in the sense of links or textual information published on them. But that's not all. The fact is that the frequency of updating the Yandex search database also raises legitimate doubts.

Let's try to compare two popular search engines, created, as they say, in the image and likeness. These are Yandex and Google. It is no secret that the first was developed on the basis of the second.

Here the most important difference and the main problem is the so-called ranking. If the “Google” service is able to perceive a new link, text or graphic document almost instantly, Yandex needs a fairly long time period for this (as a rule, thirty days, no less, and then before the next update comes out). So it turns out that the owner of a resource or hosting cannot count on the factor that his page will be among the most popular requests tomorrow.

The concept of "storm"

Now we will stop on one more concept called "storm". This term refers to the rate at which requests are issued directly during the update period.

It is believed that:

• 5-15% - weak site;
• 15-20% - average level;
• 20-40% - a reliable resource;
• over 40% - updating the algorithms puts the resource at the peak of popularity.

In general, if it “storms”, this means that the service itself is in the process of updating, with the registration of incoming requests and their redirection to the search engine level. As already clear, this does not always work, or even does not work at all.

Update dates

As for the update itself, when the next update of the Yandex search database will be, no one knows, perhaps even the developers themselves. Surprisingly, the frequency of updates does not fit into any framework.

That is the only reason why site and hosting owners should switch to other registration resources, otherwise, what good, from the leader in the search, you can slide down to the lowest position. How often is the Yandex search database updated? Perhaps it is better to ask the owners or developers of the service themselves about this.

And all this is only due to the fact that the update does not work correctly or is absent altogether. But the problems may be in the settings themselves, which, for obvious reasons, are not considered now.

Conclusion

As for the result, you can simply shrug your shoulders: as you can see, the service, although it is one of the most popular, is, alas, untenable in terms of installing updates to its own database. So there is no need to talk about the fact that a user who decides to find some information on the Internet or promote his own site will receive the most up-to-date information. This is where updating the Yandex search database plays a role. How often this happens or should happen is unknown, because it all depends on the developer.

On the other hand, in fact, the search service itself, based on "Google" technologies, in comparison with the original, does not hold water. Another thing is that both services are quite insidious in terms of spying on an Internet surfer. Have you ever seen when your last request is displayed in the browser in the form of an advertising link? What can I say, even if there is an "account" for both services, these same banners can also appear on a mobile phone or tablet. But this is a great distraction, if not worse ...

Finally, the resource owners themselves in this case are exposed to unreasonable risk. It's no secret that you have to pay for everything. To make your page popular on the web - too. A lot of money. What is the surprise when, driving in a search condition, then you don’t even find your own resource? This is where the time comes to think about how expedient it was to use Yandex as the main hosting. However, this situation does not always manifest itself: everything works for someone, for someone it doesn’t. It's a matter of life, as they say.

But in any case (many users of the service say this, by the way), if the company does not change its policy regarding updates, it is hardly worth counting on attracting new customers. There would be no loss of the old ...

Hello dear readers! Today I decided to digress from the wordpress topic and talk about Yandex updates. Why Yandex? Yes, because, unlike the same Google, it does not update so often. It must also be said that Yasha is today the leading search engine on the Runet, so special attention is paid to him. Below I have given a list of all updates (updates):

• Search results update;
• TIC update;
• Yandex Catalog update;
• Update favicons;
• Image database update;
• Search algorithm update;
• Behavioral factor update.

It seems that I indicated all the updates, and now we will consider each of them in more detail.

I think the most attention is riveted to updating the search results. Yandex makes these updates at different intervals. Now this period is approximately 9 days. It used to be more often almost every two days.

Once upon a time, I did not follow this update much, but for the past 4 months in a row, I have been watching it and I hope that some kind of high-frequency request will still “shoot” for me. Plus, as you remember, I conducted an experiment to increase site traffic, which did not work out. You can track this update by following this link: https://seobudget.ru/updates/

As you can see, here you can immediately follow 4 types of updates at the same time. At the moment, many began to confuse the usual Yandex random with the issuance. Speaking in detail, there are such concepts as a text and link update. What is it?

A text update is the appearance in the search results of site documents with a later date that have been indexed since the last crawl by the robot.

Link update - change the number of external links that link to your site.

Usually the link up follows the text up, but not vice versa. Recently, Yasha has become less and less likely to do a link update, but a text update is always different (you have to wait 1-2 weeks). The appearance of these APs is best tracked through http://tools.promosite.ru/

TIC update

The second most important app (at least it was for me) is the TIC update. Earlier, when I was just starting to be interested in making money on the site, this up was in the first place for me, I dreamed that my site would earn the top ten. After they gave me TIC 10, I practically stopped being interested in this update. Although for many webmasters it is very significant, since the profit from the sale of links directly depends on TIC. I abandoned Sape 1-1.5 years ago. It brought income, but not as much as I wanted, and there are not enough pages on my site to trade in it.

Yandex Catalog update

This update occurs more often than all the others, on average every 2 days. I don’t follow this Yandex update at all, because my site has not yet been included in this directory. Yes, in principle, I think even those who have sites in the Yandex Catalog are not particularly monitored because the traffic from this catalog is very small, and that is, not everyone who is in the catalog.

Update favicons

In principle, it doesn’t affect anything, I followed it when I just created my site. For those who are not in the know, a “favicon” is a mini-logo of the site that is displayed in the search, and is also visible in browsers at the top.

And I watched this up because I didn’t have any favicon in the Yandex search.

Image database update

This kind of change, I think, is only followed by webmasters whose main traffic comes from image search. For example, you may have a site dedicated to paintings of some era, and it will be presented in the form of a gallery of pictures. Here I think you will follow this up.

A lot of people follow this update, especially young sites and those that have moved to a new domain. And the essence of this apa is that it glues the mirrors of the site. A simple mirror example: website And www.site. That is, the address with www and without it. It is very important to specify one address both in the webmaster panel and in the file .htaccess through a redirect and in a file robots.txt and wait for the mirror update. After the update, the following message will appear in the Yandex Webmaster panel:

Search algorithm update

Perhaps for some a very unpleasant update, for others an excellent one. The thing is that search engines are improving and it happens that they change their algorithms. So Yandex, without exception, sometimes makes itself felt. Now this update is called Minusinsk. Yandex underestimates the position of the site on which there were purchased links. Today, another update of the search algorithm also took place, how it affected the issuance of the site, it’s too early to tell, you never know what else can happen during this week.

Behavioral factor update

The last type of update that we will consider is a behavioral update. In fact, this ap was a very long time ago - 11/26/2014, so it's too early to talk about it. Although behavioral factors greatly affect the position of the site. I am really looking forward to this update, as behavioral indicators have improved on my site.

Any SEO specialist will tell you that he is never bored. Even if today the site has reached the heights in the search results, tomorrow it can easily take off from there. And the ill-fated Yandex updates are to blame!

Search engine updates

According to many experts in the field of SEO, website promotion in search engines is like an eternal, never ending "fun starts". Even on holidays, when all people have a rest, these "inhuman" search engines constantly update the ranking results.

Therefore, tired SEO specialists and owners of Internet resources have to not sleep, but “pray” to the great search engine so that it does not throw their sites from the top of the issue. All this happens thanks to Yandex updates:

An update in SEO is usually understood as updating the databases of a search engine by including new elements in it ( new or updated web pages). This leads not only to the addition, but also to the “re-sorting” of resources in the search results. That is, the search engine cache is updated. It is thanks to this that the results of site indexing change.

That is, if today your site was in the top ten search results, then after updating the search engine, it can fly out of there.

Search robots constantly “wool” the Internet in search of new and updated sites or pages. They fix all new elements and changes in old ones in their cache. Then, at some point, the database of the search engine is updated and, as a result, the next ranking.

Items that are updated:

• New links;
• New content (text);
• Changes on already indexed pages.

Features of the update in Yandex

Google updates are frequent, and therefore are not something unexpected. The situation with updating the Yandex database is much more complicated. When updating this search engine, several parameters are taken into account at once.

That's why " search engine update» can be divided into several phases:

• Updating data about the text content of web pages - this stage is called a text update;
• Updating data on link content - all new links and updates to old ones that are located on the pages of indexed sites are taken into account.

Most often, both update phases ( text and link update) occur at the same time. But this does not mean that the article posted last night will be included in the search results today. Everything is a little more complicated. According to statistics, the period between two Yandex updates is from 3 to 10 days.

But such restrictions are not imposed on all types of Internet resources. Yandex databases related to news resources and blogs are updated daily. As well as all those sites that often post new materials and comment. The rest of the resources can only wait for the next global update.

Other types of Yandex updates

• Update issuance - updating the results of the search engine issuance. That is, there is a change in the positions of sites. It is the final step in the ranking process. The issuance update occurs after the search robot has collected all the data about new and changed links, the text content of the resources, and entered it into the search engine database. Based on this information, a list of search results is formed, which is issued in response to a user request. The list is updated infrequently on average once a month). But it is impossible to predict its exact date.

The term “storm” is used to indicate the degree of change that has occurred in the search results. It shows the degree of change in search results as a percentage relative to the previous list. A search update of 25-40% is considered strong.

If the storm indicators exceed 40%, then we can talk about a change in the algorithm for generating a list of search results (ranking).

• Update of the thematic citation index (TIC) is the most long-awaited for those who make money on the sale of links. There is a "re-evaluation" of thematic links that lead to your resource. Behind the scenes, the TIC update is divided into two stages: push-button and toolbar.

By push-button, they mean changing the TIC indicators on the citation index button from Yandex. It is the most accurate and occurs first:

The TIC toolbar update is a change in the parameter readings in the browser toolbar from Yandex. It comes later than the button update.

In Google, the analogue of the TIC is PageRank ( PR). But unlike the TIC, PR is updated much less frequently. Therefore, it does not show the popularity of the resource (web page) in real time, not quite accurately.

When will Yandex make the next update?

After the first update, Yandex remembers the new content. If after the second one there were no serious changes in it, then the text gets into the search results. The speed of a text update is also affected by the volume of new material and the complexity of the structure of a particular site.

The larger the volume of new materials and the more complex the structure of building a particular resource, the longer the reindexing process will take.

The situation with the prediction of the next TIC update is a little easier. It is assumed that the value of the total TIC of all resources in Yandex is an exact value, and almost does not change. Therefore, when updating the TIC, only its redistribution takes place. It happens 1-2 times in 30-60 days.

As you can see, no one can say exactly when Yandex will make the next update. But presumably this can be predicted by analyzing the dates of previous updates. To do this, you can use specialized services:

• seobudget.ru - the exact dates of Yandex updates for previous periods are presented in the form of a table on the site. And below are the dates of the proposed updates for the two most popular search engines at once:

• tools.promosite.ru is another service. It features a large amount of analytical data on updates presented in the form of graphs. In addition, this resource boasts the most accurate system for informing about Yandex updates. The check occurs every 3 minutes!