Welcome to our event guide Apple! Here we assume when new Apple devices will be released. In short, at the time of writing, we believe that the company will present something new at the Worldwide Developers Conference at Apple platform(). The conference will start on June 5, 2017.
We all love good Apple parties: lots of guesswork, cryptic invitations, nice music, good old Tim Cook and, finally, a whole bunch of new inventions. But if we knew when such events would be, we could plan both the schedule and the budget.
Luckily for us, Apple's gray-haired pundits from Macworld shared their experiences. With their help, we've been able to compile a detailed - though not infallible - guide to Apple events.
Apple Annual Cycle
Sometimes Apple releases New Product so unexpected that it literally falls on users' heads. But usually the company has a perfectly recognizable pattern.
There are certain points on the company's event calendar that you can navigate. Here is a list of events that almost always take place every year.
March/April: Spring
This is the first episode since Christmas that Apple is back in the spotlight. In the spring, Apple usually introduces computers and smartphones to the public, although it sometimes happened that in the spring came out important updates for iOS.
In 2015 year of Apple held an event dubbed "Spring Forward" on March 9, during which the price and release date of the first Apple Watch, as well as the first 12-inch MacBook. March 21, 2016 during the event called "Let us loop you in" were presented and iPad Pro 9.7. Also released iOS 9.3.
In the spring of 2017, Apple fans were disappointed: instead of a full-fledged holiday, the company quietly closed its online store, and then sent out an announcement iPad output 2017 and iPhone 7 in red.
It looks like there won't be any more announcements in the spring, so we just have to wait for the next spring event in March or April 2018.
June: Apple Worldwide Developers Conference (WWDC)
This event focuses on news from the software world. There, Apple usually talks about planned updates for existing operating systems. This is done so that the company's partners can adapt their software to work with updated systems.
At WWDC 2016, Apple announced macOS Sierra and iOS 10, and released beta versions of both systems. Ready-made versions appeared only in the fall, but after the conference, the public had a chance to see the changes for the first time.
Sometimes Apple announces the release of new devices in the same place. For example, the famous Mac Pro-"bucket" was first presented to the public at WWDC-2013.
We wrote that the Russians have become less likely to update electronics. Nevertheless, new Apple are in demand, and the ancient iPhone 5s generally leads the sales among smartphones, such a success has not been dreamed of by any of its Android competitors.
Tem Apple time is preparing to refresh the line of equipment, as usual, the presentation will take place in March, we do not know the exact dates yet. Maybe the new Apple campus will finally open its doors to guests?
Lots of new iPads
A series of tablets will be replenished with a new 10.5-inch model, and it will not appear on sale until May. But immediately after the presentation in Apple Store and other networks will be able to look at the new 7.9-, 9.7- and 12.9-inch iPad Pro. Yes, by Apple rumors still update iPad mini 4, transforming it into a miniature representative of the Pro series, at the same time it will update the filling: Smart Connector, 4 speakers, 12-megapixel camera - yes, this is almost a replacement big iPhone, except that it can not call by SIM-card.
The most long-awaited will be the 10.5-inch iPad, because it is prophesied new design in a "frameless" style, and it will also disappear there home button. Such a revolutionary change in the appearance of the iPad has not been seen since iPad Air seems like an eternity has passed. The size of the new model will be comparable to the 9.7-inch iPad, but thanks to the minimal bezels it will look much better.
Another 12.9-inch iPad Pro will get a 12-megapixel camera and True Tone screen, as in the current more compact 9.7-inch model.
Different opinions
However, different sources- different opinions on this matter. Some say no iPad Pro small format not at all, and instead of a 10.5-inch model, a larger 10.9-inch tablet will appear. At the same time, the role of the chief compact tablet the line will play the iPad mini 4, introduced back in 2015.
According to respected analyst Ming-Chi Kuo, Apple will prepare tablets with 9.7, 10.5 and 12.9 inches for the Pro series, older models will have a new more powerful Apple A10X chip, and the simple 9.7-inch model will have A9X.
iPhone
The most controversial iPhone of last year - iPhone SE - will remain in the lineup. There will be no changes in the design, the filling will remain the same, but a version with 128 GB of memory will appear. Why small phone so much memory? I don't know, but apparently Apple thinks that times are small top smartphones on Android not, then you need to fill this niche from all fronts, until no one has thought of it. But maybe there are no such phones simply because people don't want to buy phones with tiny 4-inch displays anymore?!
Another interesting rumor has to do with the iPhone 7 and 7 Plus. They will be in the new red color. Earlier it was said that it will be reserved for the iPhone 7s and 7s Plus. If this is the case, then I definitely won’t be able to resist and go for an iPhone in a bright color, I’m tired of the silver-black realm.
They also say that there will be new straps for the Apple Watch, but with all due respect to wearable electronics, this does not pull on significant news.
Opinion
You can say, phew, Apple, to whom the iPads and the rare iPhone with a small screen and a horse's amount of memory surrendered, where are the cool new items? Where are the new aimags, fresh poppy mini, some 17-inch Macbook Pro with evil external graphics, where is the 5K monitor and other goodies?
There is no answer to all this, Apple has long turned from a manufacturer of cool gizmos into a mass market with a beautiful glossy cover. On another it is impossible? I think it’s possible, somehow Razer survives with unusual gaming monsters, Apple could also please fans with such hardcore technology. But alas, all that remains is to write about multi-colored cases iPhones and straps, because Apple itself is digging a grave for its developments.
About what the Cupertians are doing the answer to Google Home and Amazon Echo, in Lately there were a lot of rumors. Now it's official: Apple introduced a column with features voice assistant and great sound.
The device consists of seven tweeters and one subwoofer. The A8 processor is responsible for processing information - the same as in the iPhone. With it, HomePod adjusts the flow acoustic waves under the room.
Six microphones are also installed in the column - especially for the built-in Siri to distinguish the user's voice as accurately as possible. HomePod is activated by the already familiar “Hey Siri” command.
Theverge.com
The assistant can answer complex musical questions, such as the names of the band members, what was the hit song in May 2011, and who is playing the drums now. All this is largely due to tight integration with Apple Music.
Siri in the company column can be used to ask about the weather, traffic and sports events, as well as set reminders using it. If you have a system set up smart home HomeKit, you can control curtains, air conditioners and lighting through HomePod.
The device will go on sale for $349 in black and white. In December, it will appear in the US, Canada, UK, Australia and Hong Kong, and in 2018 it will reach Russia and other countries.
theverge.com Another confirmed rumor is the 10.5-inch iPad Pro. The dimensions of the case remained the same as they were, but the display has increased due to the reduction of the frames. The tablet weighs 450 grams.
The screen of the new device is made using ProMotion technology. Its refresh rate is twice the normal 120Hz. It changes depending on what content the user is viewing. For example, for static images the 24 Hz mode is turned on. Thanks to this, the tablet still withstands 10 hours in active mode.
Due to the 6-core processor A10X new iPad Pro has become 30% more productive. It handles graphics 40% better thanks to the 12-core GPU. According to Apple representatives, the overall performance has increased 500 times since the release first iPad. The resolution of the main camera is 12 megapixels.
The company has also updated a large iPad model Pro. Both 10.5-inch and 12.9-inch models now include 64GB of storage as standard. The cost of cheap option- $649, the most expensive - $1,099.
theverge.com The new version of the mobile operating system is another joy for fans Apple devices. The update actively involved features machine learning.
The company has given Siri a lot of attention on iOS as well. Now the assistant supports 21 languages in 36 countries and works with new voices - not only with female, but also with male. The assistant learned to translate from one language to another in real time. And new intonations make Siri even more human-like.
The control center began to occupy not two, but one page. It supports new widgets and features.
Another important news - the first design update in nine years App Store. The app store has become more reminiscent digital magazines like Pinterest and Flipboard. It has a Today tab with new apps, as well as separate tab with games. The pages of the applications themselves have also changed a lot: now they have a lot of new information like tips and reference materials.
apple.com On the iPad operating the system also includes bottom panel from running applications- like on macOS.
But most of all, fans should rejoice because in iOS 11, thanks to the Files app, there will be an almost complete file system. The application acts as a single interface for cloud storage like Box and iCloud and allows you to create folders, rename them, and add files to them.
The drag and drop feature has been greatly improved. Now, for example, you can select pictures in "Photos" and drag them into the mail to attach to the letter.
The updated OS will be released in the fall. First iOS beta 11 will appear at the end of June.
macOS High Sierra, iMac and MacBook
apple.com The new desktop operating system of the Cupertino corporation is called High Sierra. An improved browser has appeared in it: it works faster and consumes less energy. Moreover, the program has learned to block automatic videos and has got improved settings against surveillance. According to Apple representatives, Safari faster than chrome by 80%.
The beta version of High Sierra is already available to developers. Others will be able to download it for free later.
Main iron novelty - iMac Pro- most powerful computer, which Apple has ever released. It has an 8-, 10- or 18-core Xeon processor And radeon video card Vega with 16 GB of memory. This provides performance at the level of 22 teraflops. Volume random access memory- up to 128 GB, SSD - up to 4 TB.
New computers include an iMac with a screen 43% brighter than the previous model and Intel processor Core i7( Kaby Lake). Max Volume RAM in the 21-inch model - 32 GB. In 27-inch this figure reaches 64 GB. SSDs up to 2TB are 50% faster.
macbook, Macbook Air and the MacBook Pro are also moving to Kaby Lake.
theverge.com IN operating system Apple Watch has new desktops. Thanks to them and machine learning technologies, the selection of information for display on the main screen occurs automatically.
Also, the watch will learn to exchange data via NFC with exercise machines in fitness centers. It will work in the fall, however, not everywhere.
Among the others useful innovations- flashlight app and bluetooth data sharing with other wearable devices.
tvOS
The company has announced the Amazon Prime Video app for tvOS. Owners soon Apple set-top boxes TV will be able to watch in streaming service films and series.
spring performance Apple products this year is expected in April. For the iPad, the presentation will be of particular importance, as an updated line of tablets will be released. Somewhat earlier it was assumed that the event would take place a month earlier. This is evidenced by information about the timing of the release of the 12.9-inch model in the company's retail stores, as well as the projected opening date of the Apple founder's conference room.
If the mentioned information turns out to be reliable, the event should be expected on April 4, and sales will start the next day. In favor of this particular day, the day of the week on which the date of its holding should fall is also evidenced. Indeed, in the traditions of the "apple" company, most of its events are held on Tuesdays. This has been happening for the past few years.
However, the above version also had opponents. They believe that any information about the delivery periods of devices changes from the date of orders of a certain outlet. For example, some Apple Stores promised to deliver the Pro model the day before the official launch, setting pickup options for April 3rd.
On the other hand, more than 90% of stores offer users to pick up Pro model with a large display already on April 5, which indirectly correlates with the plans of the company itself. The extreme popularity of this tablet among consumers does not allow us to correlate the product with the availability of the iPhone SE and iPhone 7.
All the events of the past year are behind us, and in the midst of spring 2017, Apple fans are looking forward to something new. Presentation of iPad Pro and iPad presentation Air 2 is an event that kicks off every day and makes users all over the world feel excited. Let's see what to expect from the iPhone and iPad this year.
iPhone 2017: Predictions
You can be almost 100% sure that the current year will bring us a brand new smartphone. That's just what will be his chips - in question. User opinions vary greatly. Some are waiting for cardinal improvements from S-ki, others - a completely new "eight".
Although, the vast majority tends to the last named point of view. And indeed - it's time to stop using the design of 3 years ago and invent something radically new. For the whole of last year, only the strips delimiting the antennas on the back were shifted on the device. The protruding camera element has also been slightly smoothed out. If nothing revolutionary happens, the firm will have to work hard so that sales do not decline.
No one expects amazing subtlety from the device, nor does it require cutting a couple of millimeters of the case. The consumer hopes for a spectacular "appearance" and improved technologies - for example, a fast or wireless accessory for recharging. If the gadget had an OLED display, it would also be nice.
We will not see any other models this year. The SE variant is fine even today. For another 3-4 years, it will remain at the peak of popularity, delighting the consumer with its low cost.
iPad 2017: expectations
Sources that can be trusted report the release of 3 new tablets this year at once. most big model ku will be improved in terms of technology and brought to the usual.
A display with a wider color gamut and True Tone is also expected. Surely there will be a 12 megapixel camera and a flash in a newer model.
From the "small" tablets are expected to have support for a pencil and a keyboard element. Perhaps the developer will update the "stuffing".
It's hard to say what will please the version with a 9.7-inch display. Perhaps 3D-Touch will appear there, the experience of introducing which has proven itself well on iPhones. There is an assumption that average model won't get anything new.
New tablets may come out late
More recently, gossip about the update of "apple" tablets in March of this year have become more active. Including, many stubbornly insist that a 10.5-inch model will be released. However, today we can dispel these rumors with 100% certainty.
According to a number of serious publications, the new 9.7-inch tablet will go into mass production in the first quarter, and large versions only in the second. Based on this, it can be argued that the presentation can take place even in the second half of this year.
However, all experts agree that a 10.5-inch tablet will be presented first. It will replace the current 9.7-inch model, but will be sold at a lower price. This will help the Apple company achieve a reduction average cost of their products, which is very important during the crisis and will contribute to the growth of loyalty among customers.
All older tablets will operate under the direction of A10. The 10-inch model will come with a frameless display and Home element placed on the screen.
3D display: speculation or reality?
It is expected that the new generation of tablets will be equipped with 3D technology. at least, such rumors are circulating among Hollywood figures, and also come from some Apple partners.
The updated display promises to be simply fabulous. That's why the biggest Hollywood studios are already busily working on 3D-type content that can be used during a new product show.
However, it is pointless to state something 100% yet. The information is not confirmed by anything and so far can only relate to rumors. However, the "apple" company has been exploring this type of technology for a long time - and this is a fact. At the same time, not a single technology has a traditional format familiar to users on television. For example, there is one that monitors the position of the user's head.
"Smart" accessories from Apple in 2017
Not only devices will be improved this year. Additions to vehicles will also receive updates.
The emergence of innovative acoustics is expected, with embedded support for an assistant with Siri voice. It will allow users to receive answers to their requests without watches and smartphones.
Thanks to the support of technology, users will be able to command devices through the issuance of orders by voice. In addition, the assistant can delegate the function of searching for information on the network.
The user will be able to listen to music tracks, control household appliances, garage doors and much more.
Apple's biggest event in September is just around the corner, so what will the company be showing? Presentation 2017 September, what will be released new? We wrote all the rumors on September 12th.
Leaks and rumors have generously informed us that we will see three new iPhones: 8 and iPhone 8 Plus, a gradual upgrade to the current iPhone 7 and 7 Plus, and the all-new iPhone X, an all-new, smaller design that will leave the good old fingerprint scanner in favor new system face recognition 3D. The iPhone X (the pronunciation could be iPhone Ten, the same as Mac OS X is pronounced Mac OS Ten) is also expected to be a truly luxurious device with a starting price of $1,000.
But because Apple is an iPhone-centric company, there's more to its history than just Hardware. There will be one more thing in the form of a new Apple announcement Watch Series 3, which will be about gradual improvement, not a global update. This new watch is expected to connect to LTE so it can be more independent and self-sufficient when you're out cycling, running or swimming and don't want or can't take your phone with you. So, let's remember everything we expect from Apple on September 12th.
Apple's iPhone X will be the star of the show, but it alone will be very limited in terms of availability.
Here are 10 new new iPhone features X:
- New, dimensionless design
- Glass back and front, metal frame
- 5.8 inch OLED display with 2.17:1 aspect ratio
- "Notch" cutout, interface adapted to it
- 3D face unlock, no fingerprint scanner finger touch ID
- Apple A11 system chip, 3GB RAM
- Improved Dual Pixel Camera, Improved Portrait Mode
- Support wireless charging
- Additional memory: base model 128 GB
- A thousand dollar price
A big change will be centered around the new display, so let's take a closer look at this one. new screen: 5.8-inch OLED display with a very tall and narrow aspect ratio of 2.17 to 1. This is the first OLED screen in an iPhone, and it's interesting because the technology is very different from LCD. Instead of using a separate backlight for the entire screen, each individual pixel on an OLED display can be turned on and off, resulting in perfect blacks and much higher contrasts, as well as punchy, visually impressive colors and great viewing angles. A common problem with shadow artifacts that can appear after a few months of use on an OLED screen has also been resolved by Apple. And this new cutout will contain the camera and all the advanced facial recognition sensors you need.
Speaking of facial recognition, the technology is expected to be much faster and more accurate than the iris scan currently used on Android phones, such as Samsung . What testifies to the level of accuracy is that the new 3D face scan will even be used to authenticate payments, Apple is confident in its unbreakable security.
All this and more will come in iPhone X, the tenth anniversary of the iPhone. It's a luxury, a thousand dollar price tag, but it's sure to scare a lot of buyers, which is why Apple also has...
Apple iPhone 8 and iPhone 8 Plus: review, price, features
Leaked as a gradual upgrade over the current iPhone 7 and iPhone 7 Plus, the other two new iPhones now have iPhone name 8 and iPhone 8 Plus. Why not "iPhone 7s and 7s Plus"? Good question: the reason may be that they will also carry a new iPhone design X is partial and we mean back glass, not a screenless screen. glass back panel will also provide support for wireless charging on these two phones. More about.
Here the list of supported features will include the new chip Apple systems A11 with 2 GB of RAM on iPhone 8 and 3 GB of RAM on iPhone 8 Plus. The main difference between the two will remain screen size, with a 4.7-inch screen on the iPhone 8 and a 5.5-inch screen on the iPhone 8 Plus. Also the camera dual camera with the support portrait mode will only be present on the iPhone 8 Plus.
Right now, we're looking into the possibility that there will be four color options for the iPhone X, rather than three as originally expected. That is, if the video found at the top of the story is legal. Will red be one of the the best options colors for iPhone X? As we told you this morning, the Gold model can be hard to find when the tenth anniversary edition is officially launched. iPhone model. This is rumored to take place on September 22nd. It is assumed that pre-orders will start on September 15th. Everyone will see because the presentation of Apple 2017 September 12, already tomorrow!
So far, we've seen dummy iPhone X models in white, gold, and black. However, a new video discovered today indicates that there may be a red version of the premium tenth anniversary iPhone. The video appears to have been filmed inside the cabin. Of course, tomorrow is going to be a big day, as the most anticipated iPhone model for years is finally being rolled out by Apple after months of rumors and leaks.
| Memory | iPhone X | iPhone 8 | iPhone 8 Plus |
| 64GB | $ 1000 | $ 650 | $ 770 |
| 128GB | $ 1 100 | $ 750 | $ 870 |
| 256GB | $ 1200 | $ 850 | $ 970 |
Apple Presentation 2017 September - iOS 11 and ARKit
Much of Apple's DNA in innovation is in software, and iOS 11 is a prime example of that. IN latest version iOS features a completely redesigned control center with much better toggles and sliders for more easy control. This is also for iPad device, adding a dock for better multitasking. See: New and macOS Sierra for iPhone, iPad, and Mac.
But the feature that most people are talking about is, of course, ARKit. Easy update software will allow the iPhone 6s, iPhone SE, and all subsequent iPhones to support augmented reality. We have already seen the initial implementations of ARKit: it is used to quickly and accurate measurement distances. It's used for furniture placement and how it will scale and look like in your room (there's even an IKEA app with ARKit support). Some really futuristic implementations, such as sound tracking in space. We are waiting for the details because the presentation of Apple 2017 September 12, already tomorrow!
Apple Presentation 2017 September - Apple Watch Series 3
The new Apple Watch Series 3 will be another major new gadget unveiled at the event.
Series 3 will add 4G LTE connectivity to the watch, so you can do more on the watch without having to have your phone.
The only thing that is unlikely to be supported is phone calls on the watch regardless of the iPhone (and that's a bummer). For everything else, you should be notified about in social networks without a tethered iPhone.
In terms of design, initial rumors of a complete reshaping factor have been put to rest and now we are likely to see the familiar rectangular body evolved. We also hope to see improved times battery life in the third Apple series watch.
Apple Presentation 2017 September – HomePod
Apple introduced in June this year the HomePod Siri speaker, but we don't know much about the release date of this speaker. More:: Price, specifications, release date.
We know that the Apple HomePod will deliver superior sound quality and become a music product. Which is said to outperform popular wireless speakers like the Sonos series.
We'll likely find out about HomePod availability and features soon.
Apple Presentation 2017 September - Apple TV with 4K
Last but not least, the Apple TV project is moving forward with a much needed step forward: the 4K Apple TV.
The company has previously stated that it believes apps are the future of TV, so we're curious to see how it's moving in that direction, and the introduction of crisp 4K resolutions is certainly another positive development. Don't miss it, because the presentation of Apple 2017 September 12, already tomorrow!
