When is the next apple presentation? Update tvOS, watchOS, iOS, and MacOS

Welcome to our event guide Apple! Here we assume when new ones will be released Apple devices. In short, at the time of writing, we believe that the company will present something new at the Worldwide Developers Conference at Apple platform(). The conference will start on June 5, 2017.

We all love good Apple parties: lots of guesswork, cryptic invitations, nice music, good old Tim Cook and, finally, a whole bunch of new inventions. But if we knew when such events would be, we could plan both the schedule and the budget.

Luckily for us, Apple's gray-haired pundits from Macworld shared their experiences. With their help, we've been able to compile a detailed - though not infallible - guide to Apple events.

Apple Annual Cycle

Sometimes Apple releases New Product so unexpected that it literally falls on users' heads. But usually the company has a perfectly recognizable pattern.

There are certain points on the company's event calendar that you can navigate. Here is a list of events that almost always take place every year.

March/April: Spring

This is the first episode since Christmas that Apple is back in the spotlight. In the spring, Apple usually introduces computers and smartphones to the public, although it sometimes happened that in the spring came out important updates for iOS.

In 2015 year of Apple held an event dubbed "Spring Forward" on March 9, during which the price and release date of the first Apple Watch, as well as the first 12-inch MacBook. March 21, 2016 during the event called "Let us loop you in" were presented and iPad Pro 9.7. Also released iOS 9.3.

In the spring of 2017, Apple fans were disappointed: instead of a full-fledged holiday, the company quietly closed its online store, and then sent out an announcement iPad output 2017 and iPhone 7 in red.

It looks like there will be no more announcements in the spring, so we can only wait for the next spring event in March or April 2018.

June: Apple Worldwide Developers Conference (WWDC)

This event focuses on news from the software world. There, Apple usually talks about planned updates for existing operating systems. This is done so that the company's partners can adapt their software to work with updated systems.

At WWDC 2016, Apple announced macOS Sierra and iOS 10, and released beta versions of both systems. Ready-made versions appeared only in the fall, but after the conference, the public had a chance to see the changes for the first time.

Sometimes Apple announces the release of new devices in the same place. For example, the famous Mac Pro-"bucket" was first presented to the public at WWDC-2013.

A year ago, Apple held spring presentation, which presented iPhone SE and iPad Pro 9.7. To say that it was the most boring, dull and expected by all presentation is to say nothing. This year, the company limited itself to a closed store and new items after its opening.

We saw the iPhone 7 in red, old-new iPad, new straps for Apple Watch, memory upgrade for iPhone SE and the last remaining iPad mini 4 for 128 GB. Was it worth it to make a presentation for them? Yes, people always want spectacles and emotions. Was it worth showing on it one more thing? Hell yes.

There are several reasons why this presentation could not have taken place. Perhaps only one of them is correct. If all are true, then in the company everything is very bad.

They have nothing to show

On the this moment Apple doesn't have a single new product ready to showcase. This is evidenced by complete absence leaks on new products: no cases, no parts, no cables, no buttons. There is nothing. All new items are in store for the fall.

But there is one caveat: nothing prevented the company from presenting Apple Watch six months before the release and then feed everyone with teasers and promises.

This spring, people have been waiting for the new iPad. Completely new. Or at least new Apple version Watch in some other case for a change.

Yes, the same iPhone 7S would be more relevant now than six months later, along with the expected iPhone 8 or iPhone X. People would grumble, but they would still go sweep it off the shelves.

If at the autumn presentation Apple presents all the updated devices at once, then fans and haters will choke on emotions. It is impossible to show so many new products in one day. This avalanche will blow the roof off even the most adequate viewers.

They have nowhere to show

Apple Park has not yet been completed, but it is already known that all the next Apple presentations will be held on its own campus and not just anywhere, but in Steve Jobs Theater. The first employees will move to Apple Park in April, it was solemnly announced a few weeks ago.

Everyone is waiting for this event. Everyone wants to see this fucking spaceship from within. It was hoped that the spring presentation would be held in early April and would be the first in the new walls.

With such boring products, it would be a total failure. And holding an announcement in another building after announcing the imminent grand opening of Apple Park is like serving yesterday's omelette for breakfast.

They don't want to show anything

Indeed, why show and invent something new, if you can take the body and display from the first iPad Air, put a more powerful chipset in it and sell it under the guise of a new tablet? It worked with the iPhone SE.

Maybe iPhone 6 (2017) in world sale let's launch after Taiwan, huh, Tim?

Stop digging up corpses. We want new devices. Not even like that. We want new categories devices. You have already killed your own players, routers, monitors. You are killing professional computers.

And what in return?

They were afraid of Samsung

Apple has painted itself into a corner. There are no products, nowhere to show, but an announcement is ahead Galaxy S8. You can be sure that the Koreans will arrange such songs and dances that until the very announcement of the new iPhone, there will only be talk about the presentation of Samsung.

First half Apple already lost.

The phone is ahead of the new iPhone, at least in terms of design concept. I wouldn’t be surprised if the front of the iPhone X is a complete copy of the S8. Another thing is surprising: Apple is not trying to pull the blanket over itself.

The number of leaks of the Galaxy S8 is already eye twitching, but there is not a single controlled leak of new products from Apple.

Aw guys. The time has come. Not all buyers will wait until autumn.

Apple held a spring presentation. True, of the expected new products, only one was presented - a budget iPad with a screen diagonal of 9.7 inches. And all other announcements concerned software and educational initiatives. Actually, the topic of use Apple technologies in schools and became main theme Events.

The fact that Apple will focus on education was clear even before the event - by the name itself (see illustration above). In addition, the image of an apple and the font clearly hinted that some announcements would be related to Apple Pencil and hence the iPad. But otherwise, most analysts were wrong. Some of them were expecting a cheaper MacBook. Others suggested that Apple would finally update the iPhone SE (the last one, we recall, came out two years later). Finally, there have been speculations that there will be not one, but two iPads.

But all these hopes were in vain. Apple really focused on the topic of education, but presented its developments in this area in all areas - from hardware and software parts to services and complex solutions.

Tim Cook at the Apple presentation

Let's analyze the main thing in detail, sifting out marketing and what was previously known. And let's start our story, of course, with new iPad.

iPad

In fact, the cheaper iPad is not some special innovation. Recall: exactly a year ago, in the spring of 2017, Apple released the iPad, which was sold in Russian retail for about 25 thousand rubles (with a minimum memory of 32 GB). The new iPad will cost exactly the same (for similar version), and in general, its concept is similar: these are components of the previous generation, the camera is worse, random access memory smaller ... But there is one important difference: The new iPad supports the Apple Pencil.

Let's look at the main characteristics of the new product and compare them with other Apple tablets of a similar size.

Of course, it’s hard to say anything before live testing, but we have an assumption that the case and screen remain the same as the 2017 iPad. Actually, only the SoC and the battery have been replaced (this can be seen from the slightly changed capacity), and stylus support has been added at the firmware level.

Previously, the lack of a stylus was fundamental difference Pro versions, but when the iPad Pro 10.5 appeared on sale, which replaced the iPad Pro 9.7, the gap between the two lines (inexpensive iPad and expensive iPad Pro) widened. This allowed Apple to change tactics and still add to budget model stylus support. All the same, most of the other characteristics of the iPad Pro 10.5 are better - even though it was released last year. In particular, the new iPad does not support smart keyboard Keyboard - it does not have the required connector, like its predecessor.

One way or another, in terms of the totality of characteristics and at a price of 25 thousand rubles (and for schools and students - 24 thousand), this is a very attractive offer. And by the way, it can significantly expand the audience of Apple Pencil users, which is also a plus for the manufacturer.

The novelty is not yet available for order in the Russian online store (although there is a corresponding page), but it is already on sale in the USA, and given that the last iPad appeared in Russia without too much delay, we can expect that the new iPad will be available in April.

iWork update

The assumption that Apple has decided to take serious steps towards popularizing its Pencil stylus is confirmed by the changes announced at the presentation in office applications for iPad, Pages, Numbers, and Keynote. By updating all parts of the iWork suite to version 4.0, Apple added stylus support to them. It is significant that macOS versions were also updated at the same time - up to 7.0.

So what can you do now? The main thing is that you can draw directly inside these applications, as well as add handwritten notes, which will then be available in the corresponding macOS app.

Updates are already available for download. We could not test the innovations in detail, but we made the first acquaintance. Indeed, now if you press the stylus on any place in the document and hold it a little, an empty block will appear inside the text where you can draw. The block size is changeable, all standard tools are available for drawing.

As for commenting, this feature is still in beta, and, by the way, we did not immediately manage to launch it with a stylus. However, you can use the menu on the right upper corner and there enable smart annotation (this is the name of this feature).

Next, we draw directly on top of the text. In general, not to say that this is something revolutionary, competitors have similar things, but I'm glad that they are now available in iWork for iPad. And, which is especially nice, if you open the saved file on a MacBook or iMac, we will see exactly the same location of all the notes there. Compare: first - a screenshot from the iPad, then - from the MacBook.

As you can see, all the notes are preserved in the smallest detail.

Another one new opportunity, now just about Pages - creating interactive EPUB books. Here, however, it is quite difficult to say something without deep dive, but I would like to remind you that the previous Apple solution in this domain - free app iBooks Author for macOS - any noticeable distribution (according to at least, in our country) never got it, although the idea was good.

Frankly, it's hard to imagine that someone would seriously use Pages to create interactive books, but, as they say, so be it. Moreover, it can be useful just for educational purposes. And here we come to the third group of announcements of the last presentation.

Education Software

So, Apple introduced a whole complex software solutions, aimed at use in schools and designed to facilitate the "digital" interaction of teachers and students, as well as allowing third party developers create your own applications for this area.

True, unlike iWork updates, they are not yet available and will appear, apparently, only in the summer (after WWDC). Plus, this is a very specific area, and here it’s definitely nowhere without diving into the material, but we still list the announced new items and try to briefly comment on them, based on the available information.

First of all, this is the "Creativity for Everyone" program. It includes a number free resources for learning, and teaching aids, with the help of which "teachers will be able to easily introduce elements of drawing, music, photography and video filming into any studied topics, lessons and assignments." The program contains manuals for teachers and students, lesson plans, ideas and examples, using which teachers “can bring an element of creativity and interaction into disciplines such as native language, mathematics, physics and history".

Sounds tempting, but let's see how it will function. So far, the Apple Teacher resource, through which access to the program is provided, is not available in our country.

Another novelty is the Tasks app (again, for both iOS and macOS). It is designed to help teachers develop and issue assignments to students, monitor their implementation and apply in educational process possibilities of other applications. Apparently it's something like electronic journal and environments for joint work simultaneously. Moreover, Apple provides access to the "Assignments" functionality to third-party developers through the ClassKit API.

And the third innovation. The Classroom app, previously available on iPad, is now available on Mac. It is needed for remote control student tablets.

Finally, for educational institutions will be intended administering Apple School Manager. With it, you can control Apple devices and Accounts Apple ID of students. But we, unfortunately, will definitely not be able to test this, so we will refrain from commenting.

conclusions

Apple's spring presentation left a mixed feeling. If you remove beautiful words and ideas aimed at the future, and highlight only what is potentially interesting here and now for everyone Apple users, then the bottom line is a boring update to the budget iPad and a less boring, but nevertheless not very large-scale update to office applications.

Of course, we'll be testing the iPad as soon as we can, and maybe we'll share more details about iWork's software innovations at the same time. And yet, in general, the picture here is very predictable. And it is unlikely that such, in general, not the most significant announcements could become a topic for a presentation - remember that a year ago, Apple released a budget iPad without any presentations at all, although it just became a new word in the line Apple tablets(at least in terms of positioning and idea).

Then what is all this for? Obviously, it is for the sake of the educational component. And here, on the one hand, the prospects that open up are very intriguing - if Apple seriously takes up this area, there may be cardinal shifts towards more active and productive use digital technologies. But on the other hand, living in Russia, we understand that the introduction of such innovations here will be very difficult - for a number of reasons, and this is definitely not a matter of the near future. But, nevertheless, it is gratifying that largest company the world paid close attention to this difficult, but such an important area. Who knows, maybe this step will eventually turn out to be more important for humanity and the IT industry than the release of the next device, even if it is more interesting in terms of characteristics than the new iPad.

Apple's presentation on September 7 pleased us with several new products, as well as a whole bunch of new features of the company's devices.

The highlight of the evening, as expected, was the one who received serial number 7, two models, 3 built-in memory variations and 5 different colors.

Apple has also updated its smartwatches to (not to be confused with the yet-to-be-released Apple Watch 2).

In addition, Apple showed a completely new device - wireless (not included) headphones and provided the old (included) Lightning connector.

For me, Apple presentations have always been divided into 2 parts: boring, during which we are told about the company's success, its role in socially important projects and show services that will work only in the USA; and interesting, during which new devices and their mind-blowing features are demonstrated. This year was no exception.

After an eerie intro with James Cordon and a singing Tim Cook, we were told how successful Apple service Music, how many apps are downloaded from App Store and even invited one of the directors of Nintendo to announce the game Super Mario Run, which will be released exclusively for iOS. Then we talked about the Apple Watch. We were told for a long time and tediously that this is the best smart watch, which occupies 2nd place in sales among all watch brands, showed the new watchOS chips, and then moved on to Apple Watch Series 2. This is where the boring part ended and the more or less interesting part began.

Although the new watch has not changed much in appearance, it still aroused my interest. Firstly, moisture protection, secondly, GPS, well, new ceramic case white color- liked it very much. Although, as it turned out, the ceramic model costs at least 116 thousand rubles. Since the Apple Watch was originally conceived with a backlog for sports, it was not surprising that Apple introduced new line smart watch co-authored with Nike. I don’t know about you, the sports line didn’t hook me. Maybe because of the design, maybe because unnecessary features maybe because I don't like to run.

After a little boring digression about iPhone sales, Tim Cook moved on to the presentation of the new iPhone 7, and here, despite the record number of leaks, the public (including me) held their breath. I don’t know how to explain it, but the euphoria in the hall from the iPhone 7 could be cut with a knife. And this despite the fact that the novelty for us was only new color"Black Onyx", because the rest we already knew long before today from numerous insiders. From the stage, we were told about "10 amazing facts about the iPhone 7", which I would shorten to the phrase: "the new iPhone is a little different from the previous one, but it takes pictures, shoots video, sounds and works better than anything you've seen before." In fact, this phrase can describe any presentation of the new iPhone.

Further, Apple hinted that the audio jack has no place in modern smartphone and introduced EarPods with Lightning, an adapter from Lightning to 3.5 and wireless AirPods, which the company is going to sell for $159 (13,000 rubles). The latter uses new processor W1, which marked the beginning of a whole line wireless headphones Beats.

Traditionally, the presentation ended with a performance by the musicians. This time on stage was Sia, who presented a couple of days ago new clip for the song The Greatest. With the same song, she came to the Apple presentation in a shocking costume and a child dancer who performed very strange (but incredibly fashionable now) dances. I chose not to watch this part, since the random movements of the children turned me away from myself even when watching the clip.

Well, after that, that’s it, the journalists were launched into the “tactile room”, where you can touch all the new items, and they said goodbye to online viewers until the next time.

Summing up what happened, I noted this for myself - I was hooked the most: “Black Onyx”, “ portrait mode in iPhone 7 Plus", "Rejection of 3.5 mini-jack", " Wireless AirPods”and ceramic Apple Watch Series 2. But everything else sounded like a background to me, such as “launching Apple Pay in Japan.” The icing on the cake was the video on the official Apple channel with a summary of the presentation. So if you missed the presentation, watch it.

Apple will hold a presentation of a number of new products on Monday. The event, which begins at 8 pm Moscow time, will feature at least new smartphone and tablet. Vesti.Hi-tech collected everything that is known about the upcoming "apple" innovations.

mid cycle

This year, more innovations are expected. With a probability close to 100%, at the presentation in Cupertino they will show a new (but not a flagship, but more compact and affordable) iPhone and reduced to size iPad Air iPad tablet Pro. Also, Apple has been pulling with announcements for a long time. new Macs with new processors Intel Skylake 6th generation - updates may finally wait for many models of "apple" computers, including the 12-inch Macbook Retina. Finally, some rumors pointed to announcements related to the Apple Watch (although completely new model unlikely to show).

iPhone SE

The main novelty of today's presentation will almost certainly be a new compact smartphone with a 4-inch screen: iPhone SE. For a long time sold as models entry level the year before last or even older smartphones, Apple decided to change its strategy by releasing a compact and affordable (at current prices for the iPhone 5s) model with a modern filling.

Regarding the appearance of the novelty, there is no consensus among publications that publish all the "apple" rumors. The most reliable sources in recent times usually found themselves at the 9to5mac journalist Mark Gurman. He wrote last week that the iPhone SE will look "nearly identical" to the iPhone 5S, meaning the impact of the streamlined iPhone design 6 would be the minimum. Volume buttons, same as old iPhone, will be round, the edges will be quite sharp, and back panel- metal in the middle with glass inserts on top and bottom. “Modernize” the appearance of new items can only slightly rounded edges front glass. As a result, the device will be compatible with cases and likely many other iPhone 5S accessories.

By latest rumors Sources 9to5mac, the iPhone SE will be offered in 16GB and 64GB storage configurations and in 4 colors like the iPhone 6S, including Gold and " pink gold". The device will receive an A9 processor, like the iPhone 6s, with Siri activation via voice command out of the mode with an M9 coprocessor and an NFC chip for contactless payments. The 12-megapixel camera will provide the same quality of photos and videos (including in 4K resolution) as the iPhone 6s, and will also help you shoot "live photos". Will also be updated cellular modem devices and a chip that provides Wi-Fi.

influence the level iPhone sales in the first calendar quarter of this year, the new iPhone will not be in time, but in the next, “spring” quarter, its contribution to the final financial performance may already be more noticeable. At least that's what Apple hopes. The company expects that many users postponed the purchase new iPhones 6 and 6s, as they stubbornly wanted the most compact smartphone with a 4-inch screen, but not inferior in capabilities to flagships. It is expected that the novelty will cost in the US 450 or 500 dollars for models with 16 and 64 GB of memory, respectively.

"Small" iPad Pro

To continue the line of "mid-sized" tablets with a 9.7-inch screen, Apple decided not to "pump" the iPad Air 2, presented the year before last, but to reduce it. Due to more powerful stuffing and the gadget's batteries will be somewhat thicker and heavier than the iPad Air 2. The price is likely to increase - up to $ 600 for the base model with 32 GB of internal memory and without a cellular module.

The new iPad, like its 12.9-inch predecessor, will have 4 speakers at the corners of the case, providing a more natural and loud noise. Also, with a "professional" tablet, it has in common the A9X processor, 4 GB of RAM and more. bright screen the same as the iPad Air, resolutions that support stylus apple Pencil. A smart connector will also appear in the mid-sized iPad, providing communication with keyboard covers and other accessories.