Hello dear readers of the blog site. Today I want to talk in detail about how to install and configure site search using Yandex. In principle, there is, of course, nothing complicated here, and the one who has already installed it or described it earlier will confirm this.
If desired, it will be possible to attach to it and display ads advertising network Yandex, which will allow you to kill two birds with one stone - slightly increase your earnings in YAN and satisfy the needs of visitors (which, in turn, will improve behavioral factors and will help the site to more confidently move to the Top). True, I have with this system contextual advertising“It didn’t work out,” and therefore I don’t use this opportunity for additional monetization.
But many do not even think about how to improve search capabilities already available in the CMS they are using. At first, this does not seem so relevant, because the materials on young project usually there are not many, and there are not so many users either. But with an increase in scale, you begin to slowly think about the convenience of these very visitors and the fact that they left your project and did not find the material they needed (all the more, if there was such a thing).
Yandex.Search for a site - why exactly it
What's in Joomla, what's in WordPress code can be done both by means of the engine (through the admin panel), or by inserting a script directly into the code responsible for the formation of a certain area of all (or part) of the pages of your site (the problem will only be to find desired file in the folder with the theme (template) you are using. I think you can figure it out or use the search on my blog.
I can only advise, by analogy with me, add to the page with search results also search string(form) to make it more convenient for visitors to enter the next request (more familiar).
In a few days, you can again go to the Yandex.search service for sites and see how things are with the usage statistics. To do this, it will be enough to go from top menu to the tab "My searches" and select the one you want (if there are several) from the list.
On the page that opens, you can change the parameters of the search form and the page with results that you specified a little higher, and get new code... But at the same time, you can see the statistics of the use of the search form and what queries were most often entered, as well as how effective the results were (were or were clicks).
If the stat seems to you a little sad, then you can try to tweak something on the tabs below the left menu - tips, synonyms, clarifications, and you can even conjure a little over:
In general, there is something to do, especially for the owner of a commercial resource, where every “sneeze” of a client can result in a purchase (for example, a car or something else expensive). For an information resource, such as my blog, it is probably not very advisable to conjure over the "local" issue, but if you have the time and desire, then ...
Search in an online store from Yandex
But do you know where it is especially important, how the issue will look like? On the website of the online store. There snippets, in order to be as effective as possible, should be as informative as possible. And not only. Yes, there should be a photo, price, specifications and a "Buy" button. But also the ability to sort the search results, for example, by relevance to the request, by date, by price, etc. This will be a super search!
And it looks like this dream is starting to come true. Yandex launched (still in beta) search in the online store :
Agree that this kind of search page for your online store will be much more attractive (and most importantly, the return will be an order of magnitude higher) than the classic version:
In addition, the issue uses JSON format(as for the main search), because of which it can be easily integrated into the design of the site, and the search in the store itself will understand queries set in free form, correct typing errors and typos, as well as display hints, recognize different variants spelling names and more. In general, babble.
I think it's worth taking the time to sort out all this wealth and attach it to your online store as quickly as possible (it's easy to set up and work on the basis of a YML file you probably already have). Unfortunately, I do not yet have an “experimental” at hand, so I cannot describe the details of this process. But the essence is the same - you get the code of the search form and the page with the results, and then paste them on the store's website in the right places.
In January 2018 in search results Yandex some sites now have a Start Chat button. What it is and how to add it to your site, we'll talk in this article.
The appearance of this button in search is a joint experiment of JivoSite and Yandex. You've probably already seen how it works:
- enter a search query in Yandex;
- in snippet home page some sites have a button visible;
- by clicking on the button, a chat opens.
Online store managers often do not understand that you are writing to them directly from the search. They also have no information about the search term you came with.
How to add a Start Chat button to your site
Several users of the JivoSite platform were selected for testing. If you also want to create such a button for your site, here are the steps:
- Register and install the JivoSite online consultant. After setting in personal account, you will get html-code which needs to be added to all pages of your site. This can be done by analogy with.
- Pay for a subscription to the service. Yes, Yandex chats are available only in paid version online consultant. At the time of this writing, it costs just over RUB 7,000 per year.
3. Write to the technical support of JivoSite with the words "We want to take part in the Yandex experiment." There are already plenty of such requests, you can copy any of them and write the domain of your site. Answer inquiries within 24 hours.
After that, you will be included in the list of interested persons and the information will be transferred to Yandex. If all goes well, your site will have a long-awaited button.
And now about the results
According to our colleagues, the number of targeted calls has NOT CHANGED, contrary to expectations. That's it, and there are reasons for that.
The very inscription on the button "Start chat" ambiguous. Why start a chat if a person came to buy? An online consultant is a purely commercial thing (judging by the price annual subscription). It would be nice to write "Ask a question" or "Get a consultation." Without knowing the prices and other characteristics of the offer (there was no transition to the site), there is nothing to ask.
The chat button will increase the clickability of the Yandex snippet of your home page, in theory. But if you use other online consultants, this is an additional cost.
Alternatives
Now, if Yandex were checking for the presence contact phones from Yandex Directory to popular messengers, such as: Viber, Telegram, WhatsApp and displaying links with icons - that would be great. Moreover, in the wake of the growing popularity of instant messengers.
conclusions
Someone hates online consultants, someone puts them in all their projects. But the fact remains - more often they work. Especially in commercial topics. Here's an example:
Online construction consultant. There will be a separate article about online consultants. We will tell you how to configure and install them on your site.
That's all. Increase the conversion of your sites and make a profit.
In this article, I will guide you on how to install site search from Yandex... I installed it on my blog relatively recently. As the number of blog articles began to grow, I increasingly began to use site search to find necessary information. Standard search, which is built into WordPress, gave me those articles that have word matches with search query... I was interested in more relevant results, that is, to display those articles that most fully reflect the essence of the request.
For my blog, I chose custom search Yandex. I did this simply because I use Yandex more often when searching than Google.
Now let's figure it out, directly, with the installation. In order to put such an add-on on your website, you need to go to special page at site.yandex.ru. On this page, you can read about the advantages of searching for a site from Yandex. Here we are interested in the link "Set search", go to it, and get to the search settings page. You need to go through 5 steps.
Step 1. Search area.
Here you need to specify the name for our search (call it what you want, it will be displayed only on the page with your search settings) and the search area. The search area is the site for which you want to search. You can, in addition to your site, also insert the addresses of other sites. Then we press "Next to step 2".
Step 2. Search form.
Here you can choose the look of the search form. Customize to your taste, remembering that the form fits harmoniously into the site design.
There is an item on this page "Search area selection"... If there is a check mark here, then under the search form there will be two points with which you can choose each time, search for information only on the site, or throughout the Internet.
Step 3. Search results.
On this page, you customize the look of the search results, that is, colors, fonts, and so on. The only thing to notice here is the first tab - “Where to show results”.
Here you need to choose a place in which the results will be shown for your request - or it will be regular page Yandex, the same as with regular search on yandex.ru, or it will be on one of the pages of your site, as it was done on my blog.
If you choose the second option, then check the box "In an iframe on a page" and enter the page address. For convenience, name the page, for example, poisk. Accordingly, the address of this page will be http://site.ru/poisk... We will create the page itself a little later.
Step 4. Checking the search.
Enter any query in the search box and you will see what the search results for your site will look like if everything is configured correctly.
Step 5. Embed code on the site.
In this step, we need to insert the search form code into the site. To do this, you need to copy the code from the first field and paste it into the desired file of your theme. As a rule, the search form is inserted either in the sidebar or in the header of the site. In WordPress, respectively, you need to insert the code either into a file sidebar.php, either in header.php. ()
Now in the blog admin area you need create new page where the search results will be displayed.
We call this page "Search" so that after saving its address is site.ru/poisk, go to html mode editor and paste the code from the second field. After that, we save the page.
Ready. After all these steps, your website should appear new form Yandex search.
Today it will be About, how to install Yandex search on a website... Why install? Because if you were looking for wordpress blogs some information, you noticed that sometimes many blog articles are shown that are not at all relevant. I'm not even talking about fixing Yandex search grammatical errors and immediately displays popular queries.
Why search from Yandex? Probably you have long ago determined for yourself which search engine is the most important for you, under which you will first of all promote queries, for example, low-frequency queries.
If your site is still young, then some articles will not appear in the search if they do not have time to be indexed.
The search algorithm is designed in such a way that first the pages must be indexed, only then they can be found.
Installing site search from Yandex
Try to install the code yourself. For example, I have this after the line “
