How to choose a topic for your webinar. What webinars give us

01.05.2019 Iron

Interesting and useful webinars attract listeners. The more participants connected to the broadcast, the easier it is for the organizer to close their sales and business promotion goals. In this article, we will tell you how to guess with the topic and take into account all the nuances so that people come.

Clear purpose of the webinar
Definition target audience and understanding her needs
Choosing the right theme
Content creation
Working out the script of the speech
Conducting a webinar promotion campaign
Excellent broadcast quality

Whatever the purpose of the webinar, without a properly assembled audience that you fall in love with with your presentation and content, you will not be successful. And the first step in preparing a webinar is choosing a topic. Let's figure out how to choose.

Step 1 - set a goal and objectives

Searching for a topic for an online seminar begins with setting a goal and objective. This step should be the first, since the group of users for which the broadcast is being prepared depends on it. If you don't set a goal, you will be wrong with the target audience and, as a result, the webinar will not be useful.

Conventionally, all goals of the webinar can be divided into three groups

Education... With the help of training webinars, you can reach a wide range of people and show your expertise: listeners ask questions in real time, and the presenter answers them without preparation. Webinar platforms have training tools: you can broadcast experts and listeners, show documents and videos, draw on interactive whiteboard, demonstrate a desktop, conduct surveys and tests.

Marketing... With the help of webinars, they promote business, PR experts and sell goods. You can also establish contacts with potential customers and interact with them during the stages of the sales funnel. Marketers use webinars to build loyalty to their target audience.

Meeting... Meetings, meetings, planning meetings, meetings and conferences are held in the format of webinars. This is convenient because the participants can be located anywhere in the world.

Tasks that you can solve using the webinar

Lead generation... You want to build a contact database potential clients and partners.

User training... You want to teach something to your listeners or show you how a product or service works.

For example, you have an online school foreign language and new students need to be explained and shown live how the homework checking system works. This way students will quickly master the program, and you will get loyal users.

Internal training... With the help of a webinar, you can gather personnel to present new standards of work, or to improve the qualifications of personnel - it saves time and money.

Resolution of issues... If your audience has accumulated questions and it takes a long time to answer to everyone, you can use the webinar to answer everyone in real time at once.

Sales... Webinars are needed to advertise and sell a product. It is beneficial for the entrepreneur because he gets buyers “here and now”, and it is convenient for buyers because they can ask questions, understand the product and decide whether to buy it or not.

Webinars help a resident of the Online Schools Accelerator sell a course in child psychology without investment and cost with a 30% conversion.

During an online seminar, her audience willingly asks questions, studies the product, and at the end of the meeting, some of the listeners make a purchase with an average check of 25 - 35 thousand rubles. Successful webinars prompted her to create a second online product that she also sells well.

Step 2 - define your target audience

You cannot select a topic for a webinar without knowing the audience for which it is intended. Natalia Afrikantova did courses for a narrow group - parents of preschoolers and junior schoolchildren... She knew their problems and offered them a solution. If Natalya invited parents of adolescents to the webinar, they would hardly have responded, since they do not have a problem of the crisis of childhood.

Test yourself - do you know your target audience? Answer the questions:

Who is my target audience: gender, age, income, interests?
What does she need?
What are her needs and what is she afraid of?
What issues will grab her attention?

If you were able to give exhaustive answers, it means that you understand your audience and will be able to choose an interesting topic for them.

She is engaged in courses on financial topics, her audience is people who want to find financial independence... Natalia studied well all the "pains" of her group and held the first selling webinar.

As a result, the 25-minute online seminar brought in 96,000 rubles: 13 people watched the live broadcast, nine of whom bought the course. Conversion = 70%. Getting it right into the target audience brought in a good income.

Webinars are only for one audience, because to do information product It is difficult and not always possible for several groups at once. The narrower the group, the easier it is to satisfy its needs.

Example. You teach Chinese language and organized a webinar for students entry level... It would seem that it is a very narrow group of students. But a beginner to a beginner is different. One listener has never heard Chinese syllables, and the second knows them, but cannot grasp the difference between the consonant ones. As a result, someone will leave the webinar uselessly, depriving you of the hope of replenishing the number of students. Mistakes can be avoided if the audience is narrowed down and a webinar is held not "for novice Sinologists", but for those "who find it difficult to learn Chinese phonetics.".

Step 3 - list the topics for the webinar

Now that you know the purpose and objectives of the webinar, have identified the target audience, you can start searching interesting topics... The selection criteria will help with this:

Relevance. Today your listeners care about one thing, and tomorrow - another. If you follow the trends, there is a chance to prepare and host a “hot” webinar that will interest the audience.

Example. In May, wild plants begin to bloom - this is a great chance for students of the cheese making school to make Caciotta cheese according to the original Italian recipe. In Italy, the best caciotta is considered to be one made from spring milk, when there are many flowers in the diet of animals. Such a webinar will be interesting both for those who have already unlearned and for those who are still in the process.

Benefit. It is important that the webinar is useful to the audience. According to content marketing expert Denis Kaplunov, people attend webinars in order to gain information, experience and benefit. A valuable webinar attracts more listeners and generates potential interest in future broadcasts.

Example. An online art school instructor noticed that most newbies find it difficult to work with shadows. As part of a planned lesson, it is difficult to solve this problem, especially since some of the students work well with shadows. But a separate webinar for the laggards will benefit them and the desire to continue their studies, and the teacher - a steady stream of students.

Popularity. You can choose a topic for a webinar using statistics services search queries... People search the Internet for answers to questions, and if you are aware of these questions, you can answer them in a webinar format.
To collect statistics on Yandex search queries, you can use What we see: users more than five thousand times a month ask about the powerlifting standards, that is, how much men and women need to "press" to get a master of sports or a third youth rank. Isn't it a webinar topic? It is good to gather those interested and explain in detail to them the entire table of categories, the procedure for participating in competitions and assigning sports titles.

We also see that more than two thousand people monthly ask Yandex about training and about the world of powerlifting in general. On this topic, you can also conduct an online seminar - to give an initial idea of powerlifting and answer "live" questions from the audience.

It is important for the webinar organizer to analyze the statistics of search queries in order to ensure potential interest in the event. How more interesting topic, the more potential clients and listeners will apply.

Demand. If you have a social media page or email base, use these channels to search for topics. This can be done easily through regular polls. For example, Vkontakte recently updated the service

Or they have already started to implement this tool in work, but are not getting the expected results. You are probably interested in a number of questions: where to start, when and where to conduct, how to choose an interesting and useful content, where to get the audience and how to bring it to the target action ...

The eTutorium academy marketers have prepared a short guide to organizing webinars for you. After reading this article, a clear algorithm will be built in your head: from the timing and structure, to the nuances of attracting and interacting with the audience.

What is a webinar?

To begin with, let's define what a webinar is and what is "all the juice" of its use.

A webinar is a modern format for holding conferences, presentations, meetings, lectures, trainings, master classes and other online events.

This is an interactive seminar organized using web technologies and communication tools (demonstration of the speaker's working screen, broadcasting sound, voice and text chat, uploading and sharing documents, polls and voting), which allow the presenter to conduct the event on the highest level in close interaction with the audience.

Just as in the case of the face-to-face seminar, the target audience is formed by passing the registration. At the appointed time, the host of the webinar and his listeners follow the link to a specially organized web room. Here, participants can listen to the lecturer, ask questions and receive advice without leaving the workplace or while on a business trip or at home. The presenter, in turn, no longer needs to bother with renting premises, coffee breaks and moving. You can host an online webinar in a few clicks! Simply put, it is the choice of those who understand the value of time.

P.S. Full record master class you can watch

Below we have compiled a selection of 7 simple tips, to which not all newbie presenters pay attention. The use of these chips will allow you to quickly turn webinars into a source of constant development, attracting new listeners and expanding your client base.

1. Choose the correct date / time for the webinar

Day of the week. Don't schedule a weekend webinar (unless that's specific to your audience). But which weekday should you choose? We recommend holding the event any day between Tuesday and Thursday. Everyone knows that Monday is a hard day, and on Friday everyone is mentally set to rest.

Times of Day. Here you need to focus exclusively on your target audience. And before setting the time, answer yourself these questions:

What exactly is my audience doing? This will give you an idea of when listeners are most likely to be free.
What's their time zone? This is especially important to determine if you do not live where the bulk of your target audience is concentrated.

If you are having difficulties with the date and time of the webinar, ask your potential listeners. For example, when announcing an event, create a poll in which you suggest 2-3 start times and ask them to vote.

2. Inform the audience in advance about the date and time of the webinar.

Of course, a webinar is much easier and quicker to organize than a face-to-face seminar. But this does not mean that you can notify listeners a day before the scheduled date. We recommend sending out invitations 1 week in advance, followed by a reminder 3 and 1 days before the start of the broadcast. For better effect in some cases, this criterion can be increased to 2-3 weeks.

A well-announced event will attract a larger flow of listeners. Indicate in the mailing list the key points of the report, information about the lecturers (experience, diplomas, merit, expertise in relation to the topic), focus on the relevance of the webinar specifically for them.

Here illustrative example how we inform
their listeners about the upcoming master classes

3. Choose a reliable webinar venue

You need an easy-to-use, intuitive and feature-rich platform ... All your webinar preparation can go down the drain if in the midst of your presentation you suddenly experience hardware problems, audio problems, presentation demonstrations, etc.

There are many free online services available on the web today. But, as practice shows, it is they who are characterized by regular failures and instability in work. The thing is that the technology used to synchronize video and audio is very complex and can give strong interference... To organize your webinar, it is better to use a high-quality and proven platform. Therefore, take the time to experiment and test each one before launching your full webinar.

The eTutorium Webinar webinar platform is highly reliable and stable. Through the use of the latest technologies, powerful servers and secure connection, it works without interruptions and delays.

4. Launch your webinar advertising campaign

The topic of the webinar has been approved, the goals have been set, the program and content have been prepared, the platform has been chosen ... What's next? And then you need to decide how to attract people to the event. Where is the best place to post an announcement of an upcoming event so that potential listeners do not pass by and register for sure?

But in short, here is a list of the most effective channels leadgen, with whom you can collect huge audiences for your events:

Landing Page for the event
Social networks
Email marketing to your subscriber base
Partnership programs
Your website and / or blog
Thematic forums
Contextual advertising in Google and Yandex
Promo webinars.

5. Create a bright and memorable presentation

Presentations is a powerful tool that sells expertise, ideas, knowledge and experience. And this is a fact! But the problem is that people are no longer surprised by attractive slides in traditional PowerPoint. Listeners are "biting" for something original, interactive, dynamic ...

So, no dry text! Collect visual content: graphs, infographics, pictures, charts, numbers, texts, images, and then use one of the services to create presentations. To do this, we recommend that you study the article "TOP-7 services for creating really cool presentations" and choose the one that suits you.

You will also be interested!
Recently, the eTutorium Academy hosted a master class on "Presentation design for non-designers: how slides can help you increase the effect of a webinar"... Ekaterina Lezhneva, together with the audience, sorted out the most common mistakes in presentations, the principles of designing a good slide, and also worked through the real presentations of the participants step by step.

6. Start a test run of the webinar

As simple as organizing an online event, don't ignore a test run. This is important for checking the sound, the correct display of presentation slides, the quality of testing, the ability to ask questions, etc. It will take very little time, but in this way you will minimize all the risks of technical failures and "overlaps" during your speech.

Load the slides and flip through them testing everything additional functions(animation effects, videos and links). Try to run a survey, testing. Check out how to turn audio and webcam on, off, and stop. Be sure to make sure the webinar is recorded.

7. Don't lose your potential members

Many trainers, starting to organize a webinar, have a clear idea of how many people they need to gather. And persistently go to this goal by any possible ways... But having received the intended number of registrations, they relax and forget about them until the very start of the webinar ... And then they are unpleasantly surprised why so few participants came ...

According to statistics, the webinar attendance rate is only 25-30% of the total number of registrations. But you can increase this figure.

What do I need to do?

Send a letter of gratitude confirming your registration.

Such a letter is a great opportunity to remind you of the event. This is a good reason to once again announce the date, time and topic of the webinar, as well as tell what awaits the person before, during and after the webinar.

Send some helpful emails.

Have you forgotten that 70-75% of the registered users forget about the webinar at all? So don't be afraid to remind them of upcoming event... At least 2-3 times. And so that your mailings are not mistaken for intrusive "vaping", try to dilute them with some valuable content. These can be your author's articles, video lectures, recordings of past webinars, etc. The main thing is that the material is saturated with value for your reader and is in harmony with the topic of the upcoming webinar.

As, for example, in this letter, where we give a link
to a useful article from an opinion leader

Send the last 2 reminder emails

We are talking about the last 2 reminder emails that are sent to participants before the webinar itself. It is better to send one of them 1 day in advance, and the second immediately one hour before the start of the broadcast. In these letters, once again indicate the time, provide a link and data for access to the webinar room.

Announce your webinar on social media

Successful webinars and high conversions!

I believe that with the help quality content you can overtake competitors, win the reader's trust and turn him into a grateful customer.

Conducted a survey for my blog subscribers psychology-happiness.rf and was pleasantly surprised that psychological webinars are of interest to my readers. In this review-report I will present a summary of the answers. So what webinar topics are my Clients interested in?

The number of survey participants.

The number of participants in the survey about the psychological webinars of the blog: psychology- happiness.rf

Voting lasted 4 days. In total, 105 people responded to the survey on the topics of the planned webinars on the psychology of happiness. Considering that there are 2 subscribers in my mailing lists for today: secrets of great mood and 3 steps to being lean already 2,400 people, it turns out that a total of 4.3% of the total readers of my blog.

How did you hear about my blog?

I was very interested to know how the readers of my mailing list came to know about my blog. Here is a summary of the most common answers:

Advertising on the Internet.
Clicked on the ad.
Forum of Vladmam's site.
Community of professionals.
On the Silva Method blog.
I was looking for materials on and came across you.
Came on the recommendation of a friend.
The theme of happiness.
I do not remember.

What worries you, worries you, does not allow you to sleep at night, to work?

The emotional state of blog subscribers: psychology- happiness.rf

This was the next question of the questionnaire and it concerned the collection of information about the current state, the emotional background of the participants in my survey.

This question, in fact, gave me additional information about which topic of the webinar would be the most relevant.

In bold I have highlighted the answers with more than 15 votes.

Depression — 17/16%
Apathy — 17 /16%
Anxiety — 22/ 21%
Panic attacks - 1/1%
Fear attacks - 6/6%
Disturbing thoughts — 22 /21%
Outbursts of uncontrolled anger — 17/ 16%
Misunderstanding, conflicts with a partner — 22 /21%
I can't decide in life — 39 /37%
Searching for the meaning of life — 30 /28%
Work searches — 15 / 14%
Severe stress - 9/8%
Other - 31/29%

So I saw 3 hot topics of webinars based on your answers - it:

Dealing with emotional states (fear, anger, anxiety).
The meaning of life (crises, job changes).
Relationship with a partner (conflicts, finding a pair).

Instability.
Uncertainty in their own abilities.
Irritation from every little thing.
Conflicts with children.
Health problems of relatives.
How to lose weight.
Fatigue.
Difficulty communicating with people.

What webinars would you like to host in the near future?

This question was directly related to the topic of webinars that interest you as subscribers to my blog. This is what you expect from me - the author of the blog on the psychology of happiness.

Let me remind you that you could choose several answers to this question. And you could leave your answer.

In bold I have highlighted the answers with more than 20 votes.

Here's how the answers were distributed:

How to remove anxious and automatic thoughts? - 30/28%
How to get rid of panic attacks and VSD? - 9/8%
How can you improve your relationship with your partner? - 22/21%
How do you control emotions such as anger? - 26/25%
How to end a relationship (divorce, death of a loved one, you were abandoned)? - 34/32%
How to use the subconscious to get what you want? - 68/64%
How to find your dream job? - 27/25%
How to relieve stress? - 16/15%
How to forget a traumatic situation - 34/32%
Other - 13/12%

Series of 4 webinars. Secrets of Internet Promotion for Business Coaches.

Teacher: Ekaterina Shukalova

Feature series
- systems approach,
- coverage of precisely those techniques that are effective for business consultants,
- analysis of participants' cases

Webinar 1. Systemic Internet Marketing. We compose a set of measures.

What online trends can help promote a business coach?
- what is the main measure of effectiveness in promoting a coach
in the Internet?
- how to correctly formulate the goals of promotion?
- how to conduct research on the target audience on the Internet?
- what are the online marketing tools and what is their feature?
- how to correctly formulate the task of promoting the contractor and
control his work?

Practical task: drawing up your own Internet promotion plan

Webinar 2. Promotion of a business coach in social networks

What is Social Copper?
- why do you need to work with social media?
- what is the main motivation of people "living" in social networks, and how is it
use for promotion?
- characteristics of the most popular social networks
- we draw up a map of the coach's promotion in social media
- regular work with social media
- the main mistakes of business coaches when working with social media

Practical exercise: drawing up your own social media promotion plan

Webinar 3. How to make a selling website for a business coach.

The main stages of website creation
- which elements of the site are really selling, and which ones
only they seem
- we choose a contractor for development
- choose an administration system
- we draw up a work plan for the site with the aim of its search engine promotion

Webinar 4. Web analytics for a business coach

Why do you need web analytics?
- we analyze demand and competitors
- installation of basic metrics on the site
- what are the main indicators of traffic to our site you need to monitor?
- formation of a sales funnel

A webinar is a marketing tool that allows you to communicate with your customers, share experiences, create a sustainable company image and receive feedback on the product as a whole. And also sell!

In this material, you will find answers to questions: how to choose the right topic and speaker, advertise your product so that you are not bombarded with tomatoes, how many letters should be before the webinar, and why write a workflow for all processes.

The right topic is the pledge of registrations

When choosing a topic, be guided by factors such as:

1. Frequency of requests

Choose high frequency, requested topics. Allpositions and Wordstat Yandex... If this is not your first time hosting webinars, the right thing to do is ask your audience what they might be interested in. Make a chat survey at the end of the webinar, or create a separate email after asking about actual inquiries your subscribers. It's corny, but sometimes it's easier to ask than guess.

2. Correct wording of the topic

The same topic can be presented in different ways. The bottom line is the same - the result is different. For example, a webinar titled "Memorization Techniques in English" received 550 registrations. Webinar titled “How to Learn 300 Words in English in an Hour” - 2000+ registrations.

3. The specifics of the audience you want to communicate with

Always consider the specifics of your audience and tailor your content to it. Take into account their level of knowledge in this topic, their interests, motives for attending the webinar and the sources from which they came to you.

Obviously, if your audience is mommies, then they are unlikely to attend a webinar on IT topics, and vice versa, IT specialists will not listen to about child development. Understand your audience and share what interests them. Or, through marketing, seek out the exact audience you want.

4. Your knowledge of this topic

Choose the strongest speaker, because speaking in front of an invisible audience is very difficult. The next point follows from this.

Great speaker - high-quality result

The speaker should ignite the audience: be active, self-confident, have a talent not only to interest, but also to keep the audience's attention. Nobody likes school teacher-style nudo. Everything should be lively, interactive and fun. Let's provide educational and entertainment content, it comes in.

If the speaker is a representative of your company, then in addition to the topic of the webinar, he should know:

history of creation;
pricing policy;
all technical and product nuances of your service / product;
useful links with utm-tags (your website, social networks, email required for communication);
than you better than competitors, your advantages and even disadvantages that can be announced to the public (not damage to yourself).

Be sure to run as many trial webinars as possible. At least two: the first, to get acquainted with the technical issues and the format of the webinar itself, the second - to rehearse all the content. Then the speaker will begin to navigate how to meet the time, what questions can be asked, where and what to press, and so on.

Presentation is your auxiliary tool

Be sure to prepare a presentation, because this is your face and reputation. Even if you are sure that you can express the essence of the webinar well in words, without auxiliary tools, a presentation is a must. Listeners may have difficulty hearing information. Make beautiful presentations, delight the visuals.

It is worth getting a portfolio of your presentations and uploading them all there. For example, on slideshare. Put links to your website or social networks with utm tags, and you will be surprised that old presentations will consistently bring you traffic (link to our SlideShare).

An important factor is not only the content, but also appearance presentation. Define your personal style and follow it in all your presentations. And one more thing: in each presentation - no more than 15-20 slides! Only the most important.

Our practice shows that best ratio the content is:

theoretical content - 25%;
tips and life hacks - 30%;
personal experience - 15%;
useful resources - 30%.

People do not come to listen to dry theory, they like to listen to stories, personal experience and miraculous advice (for example, at the webinar "Preparing for IELTS" they actively asked about the speaker's experience of passing the exam, empathized with him and repeatedly specified the timing, methods and resources of preparation).

Be tech-savvy and don't panic

First of all, your computer must be quite powerful to host webinars. Most often, on the platforms on which webinars can be held, the required requested parameters are indicated.

At least you must have a computer with 4 GB random access memory, 2-core processor and a frequency of 2-2.5 GHz. During the webinar, be sure to close all background programs, especially Skype - it pulls too much traffic, overloads the computer, plus steals the camera.

You need to understand that everything that you are afraid of (disconnection of the Internet, blackouts, failure in broadcasting) will happen to you according to the law of meanness.

Our experience has taught us that it is definitely worth writing a workflow and instructions that take into account any apocalypse that may occur and how to get out of it. Yes, it is unpleasant and tedious, but having written it down once, you will know what to do if the Internet is turned off, if the broadcast program does not open through Google chrome and if there is no sound during broadcast.

Obviously, you can make up such a back-up list by gaining experience and filling your own bumps, or you can use someone else's experience and not wait for trouble.

An example from our story: once we had a webinar with a major partner. Since the webinar is a partner webinar, we were supervised by the “other” side. That is, we have a speaker and cool content, from them - an announcement on the site, advertising and support for all technical issues... The last point just let us down.

At the moment X, our speaker could not connect and enter the room for the webinar on unknown reasons... The organizers had no back-up options for the development of events, and the proposed restart of the computer and opening through another browser did not help in any way. The webinar had to be canceled without starting.

History teaches this: write workflow and instructions, comrades! Even if everything always goes like clockwork, there will come a time when the stars will not be on your side. Unfortunately. And do not miss a moment with test webinars, because they are needed for safety net.

Venues for webinars: the field of choice is unplowed, not all are ideal.

The spoiler was in the title. Whichever site you choose, no one will give you a 100% guarantee that everything will go smoothly, without interruptions, that the interface will be understandable to visitors.

At the very start of our broadcasting in the format of webinars, we encountered a problem, which is very limited quantity services offered the possibility of one-time webinars. It was possible to purchase a subscription for a month, 3 months, a year. It seemed very illogical, because not everyone is set up to conduct webinars every day, maybe you want to do it 1-2 times a month, but here you have to pay for a monthly subscription.

We stopped at Pruffme, where it was possible to purchase a subscription in one day, which suited us. In about 9 months of webinars, we had both successful webinars and not very successful ones (video did not turn on, sound problems, knocked the speaker out of the webinar room), but the price that Pruffme asks for allows us to close our eyes to some nuances.

I had experience of conducting it through Clickmeeting, through Webinar.ru and so on, but, on this moment, we settled on the option of streaming on YouTube:

This increases the recognition of your channel and after each webinar at least 20 people subscribe.
It's free, you don't have to pay to use it, it's your channel.
Streaming is a popular trend; many bloggers and gamers choose this format of communication with their subscribers.
If you host webinars on a YouTube channel, you will not need to download them from some service later in order to upload them to the channel, the stream will be uploaded automatically.

Yes, there are downsides to streaming. For example:

the planned stream may not start for some reason (the solution is to quickly recreate a new one);
video quality may be lost (solution - each listener can independently improve it by choosing this in Youtube settings, depending on the parameters of their computer);
due to the fact that either you or the presentation can be seen, you can lose a part of the audience that loves to see the speaker (solution - choose a charismatic speaker with a confident and pleasant voice, then the problem will disappear);
when streaming on YouTube, a delay of 10-15 seconds is formed, which causes discomfort when communicating with the audience (the solution - you can adjust to this and indicate at the very beginning that there may be delays and if any questions arise, then you will all answer them seconds after 20).

Do not overload the audience with continuous advertising, give nice buns.

Webinars are one of the coolest ways to communicate with your audience, so use them as intended. Try not only to cover your topic, but also to lure them into dialogue. Ask about existing knowledge, be interested in the geography of your audience, empathize with their problems and offer role-play to warm up.

As for advertising, it is obvious that it will be present at webinars, this is, in fact, your main purpose of conducting them. But you don't need to insert it after each sentence, do it in a block. It is best to insert a short ad block at the beginning of the video, when you introduce yourself and cover the topic of the webinar, then you can tell in more detail about your activities.

And, of course, set aside a block for advertising at the end. Just no posturing and loud quotes, no one likes this. It is better to talk about the benefits they will receive and why these people need your product / service / invention. Announce real benefits, show real cases and then advertising will not be perceived with hostility.

It could be something small, like a test free subscription for a certain period of time, some kind of promotion or discount. You need to announce gifts at the beginning of the webinar so that the audience will definitely have the impulse to sit to the end.

And the last point. Letters.

Do not be afraid to spam your audience or why you need to think over a chain of letters to the webinar

Letters are very important. Without them, your clients will not know about the webinar, will not remember about it in time, will not take advantage of the discount, as they will forget. Form standard template from a thread of letters and just change the content on the occasion.

For example, we use a chain of 5 letters:

You have registered for the webinar, we will remind you of participation 24 hours in advance.
Reminder that there will be a webinar in 24 hours.
Reminder that the webinar will start in 15 minutes.
A letter stating that the webinar has already begun, it's time to follow the link.
Email after the webinar with everyone useful links and details about the gift you are presenting.

At first it may seem that there are a lot of emails and people will perceive it as spam. But this way you can be sure that everyone will reach the webinar, and will not forget / miss the required link / buy, because they did not know where to look at the offer.

That’s all! Do not forget to check out our webinars, we are always interested. Plus, we'd love to hear your feedback. So welcome.

You are on air! May luck be with you, and let webinars bring only loyal and regular customers!

Especially for the readers of Rusbase, we give a promotional code for a year free training English language... To do this, just click on the link and register (the promo code is already wired up on the link).