Relatively recently, Instagram users acquired a new tool - the ability to post . Now marketers have one more feature to add to their collection. If you're looking for ways to encourage your audience to interact with your brand and want to get more reviews, use .

How to make a survey

Step 1: Create a Story

First, create a new story. Your post must be related to the topic of the survey.

Take a photo or background image for the story. Add any filters, text, emoji, drawings to it, but be sure to leave room for a survey.

Step 2: Add a survey

To create a poll, click on the icon at the top of the history screen (a square with a face) and select the “poll” option.

You will be able to add a question and select answer options (yes/no).

Type your question in the text field. Get creative!

Tap each answer box (yes/no) and enter the desired options of your choice. This can be any phrase up to 26 characters (for each parameter), but there are always only two answer options.

Step 3: Place the poll on your screen

After completing the setup, click “Finish”. The sticker will appear on the story slide. It can be moved and scaled like any other sticker.

Step 4: Share your story

Finish preparing your post and place it in Stories like any other slide. Viewers will be able to vote as they watch the story. Those who encounter this option for the first time will receive a tooltip on what to do.

Step 5: Track survey results

Enable push notifications to be notified when users vote. To see all the poll results (and Stories analytics), open Stories and tap on the list of voters listed at the bottom of the story, or swipe up to open the analytics.

On the statistics page, click on the eye icon (not the graph icon), so you can see information about everyone who viewed the post, as well as who voted for what option.

Remember that survey results are only available while the story is active. After 24 hours, analytics will disappear along with Stories posts. The safest thing to do is set a reminder to log in on time and view the voting results.

Get creative with surveys

With the advent of the ability to add a poll to posts, many began to use the function without any strategy. Don't join the chaos, be consistent and conscious when creating surveys. Use them if there is a really good reason.

Ask for feedback

There is no better way to find out what your audience wants than to ask them directly. A survey is the fastest and most effective method to do this.

Invite clients to provide feedback:

• About the product you offer
• About product parameters (size, color, shape, etc.)
• About the preferred time of live broadcasts (day or evening)
• About a convenient way to communicate with the brand (email, instant messengers)
• About blog topics

Use events and trends

If there is an industry-related event happening at the moment, involve your audience in the discussion. Encourage participation by asking questions (this can be serious discussions or humorous posts) that will interest the audience.

Explore the market

When searching for information to write a blog post, many authors ask questions from their audience on social media pages. Don't forget to use Stories for this too. This can make a significant contribution to the research.

In addition, the results themselves will serve as the basis for content on Instagram or any other social network.

Event Planning

If a company is preparing an event, using a survey you can involve participants in working out the details. Ask about drink preferences, themes, decorations, costumes, etc.

Determination of competition prizes

Instagram competitions have a very beneficial effect on audience engagement. Use a survey to gauge which prize participants find most enticing. At the same time, it will help attract attention and notify subscribers about the upcoming event.

A survey in Instagram Stories is another way to not only attract the attention of users, but also create an effective interaction with your audience. In a constantly changing world, it is important to always respond to innovations in time and apply them to solve your own problems.

Want to make the most of your Instagram presence? To do this, anyone can use the interesting polling feature on Instagram Stories. This article will help you learn how to use surveys to promote your business account and more.

Before creating a survey, you need to select/create the desired story on the social network. Let's talk more specifically about how to create a poll on Instagram.

Creating an Instagram Story

To attract users' attention to the survey, it is recommended to post it according to its topic. Don't be afraid to experiment, add emojis and filters. Leave some space in the photo. This is where your survey will be posted.

Adding a poll

Next step: how to make a poll on Instagram in stories. While editing your Story, click on the “Sticker” icon. Find and select "Poll".

Ask a short question and provide answer options. For example, refer to the traditional “Yes” and “No” answers.

The survey should look something like this:

You cannot indicate more than two answer options. However, the options themselves may differ from the example. Each answer is limited to 26 characters.

Posting a poll on Instagram

Once edited and configured, the survey should be posted. Click on the “Next” and “Finish” buttons.

The poll sticker can be placed anywhere on the screen. Its location can be changed by dragging the survey. Set the required size of the sticker (it shrinks/enlarges/rotates).

Posting

The survey will appear in the stories feed. Subscribers and guests of your page will be able to vote at their discretion. If the user encounters a survey on Instagram for the first time, the system will show him a pop-up instruction. So to speak, he will introduce the innovation and explain what’s what.

View survey results

Now we need to figure out how to view the results of the survey on Instagram. To view the current survey results, open the desired Story. Click on viewers at the bottom of the screen.

Or swipe up to view post analytics. The views icon provides information about the number of users who voted. There you can also see user preferences in favor of one option or another.

The survey results, like the Story itself, will be available to the account owner within the next 24 hours after publication. Check out the statistics before the post disappears.

With the help of surveys, you can find out the audience's opinion on various things and use the results to your advantage. For example, ask your subscribers about:

• Product from the assortment;
• Shapes, sizes and colors that people like;
• The most optimal time for broadcasts, etc.;
• Type of feedback (via social networks or mail);
• Topics for future publications on Instagram.

This list can be continued for a long time, but the essence is clear.

Trends

Polls on Instagram can be neutral and not related to your activities. They are needed to “throw wood into the fire.” That is, for additional activity and user engagement. If the audience gets into the habit of answering questions in the story, it can become an ongoing tradition and convenient interaction with the audience. The questions asked must be relevant and important.

Market research

Beginning bloggers are often in search of an interesting topic for their posts and articles. With the help of a popular feature (surveys), it is absolutely easy to ask the people who read you for advice.

You can blog anywhere, it doesn't have to be Instagram. Here goes, nothing more. However, through this social network you can increase the flow of readers and viewers to your other projects.

Event Planning

If you're planning an event, ask Instagram users about their favorite decorations, snacks, and drinks. Of course, this is only relevant if you trust your audience.

And on the eve of a new competition, you can ask what main prize your subscribers want to receive. This will not only allow you to determine the most successful gift option, but also attract even more contestants. Why? A pre-agreed prize will dispel unnecessary doubts. This will motivate you to participate.

Conclusion

The social network is constantly evolving. Developers are delighting Instagrammers with new features and fun things. Sometimes this is limited to new entertainment products. But often system innovations make it possible to work on Instagram. The most ordinary survey in History can easily be turned into an unobtrusive advertisement of a product or service. The most important thing in this matter is to have a sense of proportion. Otherwise, the public might get bored. And her response cannot be lost. Now you know how to make a poll in Instagram stories and use it to your advantage. And a poll on Instagram in stories ideas can be very different.

Just recently there was another update and now Instagram stories have a poll function.

I can’t say that the function is vital, but since it has appeared, it would be wrong to ignore it!

Who knows, maybe someday in the future the results of a survey conducted on Instagram will be recognized as an officially conducted study :)

Let's put jokes aside and in today's article we'll talk about this function in more detail, or more precisely about how to make a poll on Instagram and how to then view the results of the poll on Instagram.

Let's say you run a commercial Instagram account and offer various products to your subscribers. You have two products in the same category and want to bid on one of them. In this case, conducting a survey will help you find out which of these products is more preferred by your subscribers.

For clarity, I’ll give an example of what a survey on Instagram might look like:

If you regularly watch stories published by users you follow, you've probably already noticed the appearance of such surveys. And some of you may have already participated in them, or are just about to.

Please note that these polls are not anonymous and the author will see the results of who voted and how!

So if you want to remain unnoticed, then refrain from participating in the survey.

I think the point of the new feature is clear, and it's time to conduct your first poll on Instagram, right?!

And now we will clearly understand how to create a survey on Instagram.

How to create a poll on Instagram in stories?

First of all, you need to create a story, for which we go to Instagram through the official application, log in to your account and press the indicated button:

The camera window opens, and we need to take a new one or select a photo or video already on the phone that will be used to create a story. To select a media file available on your device, you just need to “pull out” the gallery window by swiping your finger across the screen from bottom to top:

And select one of the available media files:

The selected media file opens in the story editing window. To add a survey, click on the icon indicated by the arrow:

And in the menu that appears, select the item Survey:

We edit the text of the question and answer options, and then save the result by clicking on the checkmark in the upper right corner of the screen:

Multiple choice question added:

If necessary, move the block of questions and answer options and press the button Recipient: >:

Your followers have 24 hours to vote, after which the story and poll will disappear.

This is what the poll will look like for the user who voted:

This is exactly how polls are created in Instagram stories!

Now let's figure out how to view the results of a survey on Instagram.

How to view poll results on Instagram?

It’s simple: to view the survey results, open the survey history in your account and swipe your finger across the screen from bottom to top, as if “pulling out” statistics:

The statistics look like this:

That is, you can see who voted for which answer option.

Convenient, isn't it?

But it happens that you logged into your Instagram account through the application, went to the create a new story section and discovered that there was no function for creating a poll on Instagram.

Why might this be? Read below!

There is no poll on Instagram. Why?

A likely reason for this may be that the Instagram application on your mobile device has not been updated to the version that includes the feature that allows you to create a poll on Instagram.

In this case, the solution to the problem will be to simply update the application to the latest version.

I hope that after reading this article, you will be able to easily vote on Instagram!

Enjoy it for your health!

With the advent of a new feature in Instagram stories - polls, the question arises of how to make a poll on Instagram. Of course, not all users are familiar with the full range of features on Instagram and, separately, with stickers, hashtags and polls in Instagram stories. You can make a survey on Instagram in a few clicks and you will now see for yourself, the main thing is to understand where they are located.

Poll on Instagram- opportunity to create interactive widget, inside stories(stories) instagram, with a yes or no answer. Statistics are available to the author of the survey, which shows both the number of views of the story and the number of users who voted and took part in the survey. The active widget - survey, has a time limit. It is available only for the period of publication of stories, this is a day (24 hours). After which the history, along with the survey, is automatically deleted.

• Let's start creating a story on Instagram, this is tap (touch touch) in your account, according to the main photo, with a plus icon.
• Select a photo, video and go to the history editing section.
• In the top layout of icons, select stickers, this is a smiley icon with a curved edge (see the picture below).

Select a poll for Instagram

• After selecting the stickers icon, a panel with all stickers, including interactive ones, will appear at the bottom. Here is a new type of interactive buttons, a poll on Instagram (see left picture).
• When you touch the active poll shortcut over the photo, an active poll will appear with two buttons, yes and no.
• Above the buttons there will be text, ask your question, where you can put the kouros and use the mobile keyboard to enter your text.
• We wrote how to create a survey?
• We publish our story and now a survey will be added to it, with a question that you will ask users and your subscribers on Instagram.
• The size and location of the active survey can be changed, and statistics will be available for it (see below).

Is it possible to change the size of a poll on Instagram?

• When you add an active survey field, its size can be changed. To do this, you need to pinch it with two fingers and, depending on the purpose, stretch it ( increase) or narrow ( decrease).
• The survey can also be moved around the screen. Place it in the place you need. To do this, just touch with a delay on the active survey field and hold your finger. Then, without removing your finger from the survey icon, move it.

Analytics or the number of voters in an Instagram poll

• A separate page has been created for the survey, analytics.
• Here you can see the number of yes and no responses to the survey.
• Accounts of voted users.
• The total number of views of the post and the accounts of the users who viewed it.
• Delete entry.
• Download it. Edit.

How to create your own buttons in an Instagram poll

• By clicking on the button, yes or no, you can place the cursor there. And replace the word yes and no with your own text. The maximum number of letters is unclear, we have from 12 to 13 without spaces. But the number may vary, possibly depending on the length of the adjacent text, in the survey.

The “Poll” sticker in Instagram Stories appeared in October 2017, but remains relevant to this day. This is explained by the fact that the Stories format is very popular and is actively used for promotion, and the survey itself is a good way to find out the opinions of your subscribers and increase engagement.

In this article we will figure out how to make a poll in Instagram Stories and see who voted for which option. We will also offer a list of ideas and topics for conducting surveys.

How to create a poll in Instagram Stories

When composing a question, keep in mind that in essence only two answer options - “Yes” or “No”,“Black” or “White”, “VK” or “Instagram” ( to be or not to be😄). Therefore, taking into account the fact that the history is shown on the user’s screen in a matter of seconds, the question should be as short as possible, implying a quick, unambiguous answer.

Questions like “how Schopenhauer’s pessimism and irrationalism influenced the development of existentialism”- no need to ask. The best options would be: “Like it - don’t like it”, “use it or not” and others.

So, let's start creating a survey ( do not confuse with questions on Instagram And quizzes).

Step 1. Adding a survey background. Add an image that is as close as possible to the topic of the survey. This could be a product, your photograph, any thematic picture or video.

Step 2. Choose to add a sticker. A square smiley face with one folded edge at the top of the page.

Step 3. In the window that opens, click “Survey”.

Step 4. Let's write the question itself. It’s better to think through a series of questions for a week or a month in advance, and also include them in your content plan.

Here, you can edit the answer options to replace the standard “Yes” and “No”.

Step 5. For quick navigation, add your branded hashtag, click “Next” and make the story visible to everyone.

Surveys can also be used at launch advertising on Instagram.

Poll results: how to see who voted for what and which answer they chose

Swipe up to view detailed statistics. Here we can look:

• total number of views;
• number of votes for each option;
• everyone who voted;
• Opposite each person who participated in the survey is the option they chose.

What survey to do: ideas and topics for surveys in Instagram stories

One of the most important functions of surveys is to involve users in the life of the account. By choosing the proposed answer option, subscribers react to the question and the picture, and also remember you, which is very useful for increasing coverage.

Plus, an Instagram poll is a great opportunity to get feedback. But the question must be asked in such a way that it can be answered unambiguously, and quickly enough, while the story is being shown. Also, you can pin the story from surveys in current stories.

Ideas and topics for surveys:

1. For a beauty salon: do you like or dislike the work (hairstyle, haircut, manicure, nail design), how often do you go for a manicure.
2. For a fitness club: you did exercises today, and you’re already pressing a hundred, and you’re following proper nutrition.
3. For a cafe/restaurant: it looks appetizing, we’re expecting you for a business lunch today, you drink coffee in the morning.
4. For a clothing store: I like the look, I like + any product from the assortment.
5. For the b2b segment: do you use automation services, are you involved in planning, does your company have KPIs.
6. For everyone: you can ask personal questions and conduct provocative voting. This will help you get to know your target audience better and analyze how they will react to new content.