How to create a work group in Odnoklassniki. How to create a group in Odnoklassniki

Greetings, my dear blog readers. Ruslan Galiulin is in touch. Today we’ll talk about social networks and ways to monetize them. Today, the presence of social groups. networks gives you an advantage when promoting your project and getting new clients. Let's look at one of the nicknames.

"Classmates"– one of the largest Russian-language social networks. Millions of visitors view this site daily. But not all of them know about the opportunities it presents for making money and promoting their business. And only a few are owners of communities that generate income of three hundred thousand rubles a month. How many subscribers allows you to receive a stable income? And what ways to earn money are effective?

How to create a group in Odnoklassniki from scratch yourself

It’s possible to work at home, in comfortable conditions, and at the same time receive an income that the average employee can only dream of. The online community is not only an excellent platform for promoting goods or services, but also an opportunity to create a business without financial investment. True, it takes a lot of effort and time to promote such a community.

Before you start discussing this type of income, you should figure out how to create a group in Odnoklassniki from scratch. However, any site user can cope with this task.

1. Log in to the site using your login.

2. In the menu, select the “My Groups” section.

3. A list of communities to which the page owner is a subscriber will open. Follow the link in the left corner.

4. There are three types of communities in Odnoklassniki. Each of them has advantages and disadvantages. But the choice must be made based on the purpose for which the community is being created.

• by interest;
• for business;
• event.

“By interests” is a classic version of the group. It is often chosen by those who seek to earn income from advertising. “For business” is a type of community that can serve as an effective tool for promoting services and goods. “Event” is a type of community designed to disseminate information about an upcoming event: a concert, seminar, meeting, and so on.

If an online community is not created to sell any product, but solely for the purpose of earning money from advertising, you should select “By interests”.

5.A window will appear. Enter the name and description of the community there. You also need to choose a topic.

There is a direction in marketing that deals with names. It's called "Naming". You can read several articles on this topic. But in short, the title should be short, clear and contain the keyword. That is, if the group being created is dedicated to travel, then the word “tourism” is present in the top field.

Click “Create”. Mission accomplished. All that remains is to spend a few minutes on setting up the group. And also figure out how to promote and make money on it.

Promotion of the group in OK

The answer to the question of how to create a group in Odnoklassniki from scratch has been received. But this is only a tiny step towards the goal, namely, to generate income. First of all, the page needs to be designed correctly. Before inviting participants, you must upload an avatar that matches the topic and create at least ten interesting posts.

It is advisable to create new topics regularly. The photo above shows that in addition to text, a post can include images, music, and a survey. At the bottom, next to the “publication time” link, there is an icon that allows you to control the regularity of new topics. The ideal method of filling content is to post at intervals of one to two hours. Moreover, at least one of them contains a short survey and almost each is supplemented with an audio recording.

High-quality content is the key to success. The information should be interesting and unique. Of course, with the daily creation of new topics, it is not easy to be original. But it's worth striving for. After all, perhaps every user of social networks, looking through their feed, from time to time comes across already familiar, albeit somewhat modified posts. And I want to unsubscribe from a community to which only hackneyed and uninteresting topics are added.

When creating a new post, you can also use the “settings” button. This feature allows you to limit comments or make information available only to community members.

How to attract subscribers? This question is perhaps the most difficult. Even interesting and original content will not attract a large number of participants if no one knows about it. The first thing administrators start with is invitations to the community. However, you can only invite friends, and in order to start making money from advertising, you need to have at least 50 thousand subscribers. It is possible to promote a community for free, but it will take a lot of effort and time.

Often, community owners buy members. There are special sites where you can “purchase” them. The approximate price of one subscriber is 1 rub. However, this method of promotion is not only too expensive, but also ineffective. Because purchased members will never be active.

Such cooperation looks like this:

• The administrator finds the site and contacts its owner.
• He, in turn, announces the amount and method of transferring money.
• The post of the advertised community is posted for 24 hours (of which one hour it is in first place).

Earning money in classmates in a group

The administrator of a community with several hundred thousand members does not have to look for advertisers. They usually get in touch themselves. Still, a few words should be said about what makes up earnings in classmates in a group.

There are many websites on the Internet that act as intermediaries between advertisers and sites. The photo below is a screenshot of the page of one of them.

By posting information about a community on such a site, you can not only position it as an advertising platform, but also set up auto-posting. The table in the last screenshot gives an idea of ​​how much a community owner earns with several million subscribers. However, the listing price varies. It depends on the topic and other indicators.

Other ways to earn money are affiliate programs. Information about them is also contained on the Odnoklassniki website. I hope the material helped you figure out how to create and make money on this social network. Like and subscribe to the blog newsletter. All the best.

Sincerely, Galiulin Ruslan.

The popular social network Odnoklassniki unites friends, people with the same hobbies, like-minded people and colleagues all over the world. With the help of virtual opportunities, the most active dare to open their own business. Anyone can promote their product without leaving home. A group is a good helper in all matters. It unites people with similar interests who use any product into a single community.

How to create a group on Odnoklassniki yourself? Is it difficult to do? We'll try to figure it out.

When creating a community, it is important to understand what goal your group is pursuing. Odnoklassniki offers types of groups for every taste.

• If you plan to create a community for posting various news, then the “public page” type is suitable.
• For a business or representative office of an organization on the Internet, the “Company or Organization” and “Store” groups are suitable.
• A museum, restaurant, or amusement park can present their services in the subcategory “Enterprise, institution, place.”
• Famous people use the “Famous Personality or Collective” group type to connect with fans. For organizing entertainment events, the “Event” type is appropriate.
• “Interest groups”, where people communicate just like that or are connected by a common hobby, and “Bulletin Board”, where you can sell, buy and exchange any item or service, are very popular.

Among the many options, all that remains is to choose your field. It’s especially nice that the service is provided completely free of charge.

How to create a group from scratch in OK

It’s easy to create your own group; all you need is an Odnoklassniki account and desire. Creating an official page will take a little time. The stage-by-stage birth of a community looks like this:

Congratulations on the birth of your group. Now it needs to be filled with interesting content.

Add photos and videos by clicking on the corresponding inscriptions. When uploading photos, it is convenient to immediately place them in albums. The algorithm is like this:

To add a photo, just click “add photo” and select a picture from your computer or the Internet. We do the same with video.

Important! If changes occur, such as contacts or name, any adjustments can be made using the “settings” function.

Rules for creating groups

Recently, in the group creation window, the “Rules for creating a group”, which you must agree to when creating a community, began to be called “Requirements for group content”. This is a set of rules governing the nuances of creating and using a group in Odnoklassniki. To prevent community blocking from becoming an unexpected “surprise,” you should familiarize yourself with these rules.

Attention! The main rule is mutual politeness among group members and compliance with the legislation of the Russian Federation.

What information needs to be published so that my groups live for a long time, attracting new like-minded people:

It turns out that registering a group is easy. It’s up to you to decide which is better – a page or a group on Odnoklassniki. You can just communicate on the page, but you will need a group to organize joint purchases on Aliexpress or sell your own weight loss program. With its help, you are guaranteed interesting communication and many acquaintances. makes it possible to make money on it, but this is a topic for another conversation.

How to create a group on Odnoklassniki - this question is probably asked by a considerable number of people who have chosen the Ok.ru social network as their habitat. After all, running a separate community is not only a responsibility to future subscribers, but also a great pleasure. We will try to give you an answer not only to this, but also to many other questions that will definitely arise in your mind during the process.

There are people who are so active that they simply cannot help but transform the space around them. It is precisely these creative individuals who create various communities in Ok.ru, in which their considerable potential can be fully revealed. If you belong to this type of people, then the question of how to create your own group on Odnoklassniki for free has probably occupied your inquisitive mind more than once.

Finally, you have decided everything. You’ve decided on the topic of your community, chosen the materials you’d like to post in it, come up with an original name that can attract a large audience, and all that’s left for you is the most important thing - creating a group on Odnoklassniki from scratch (by the way, there are quite a few videos on this topic). Our detailed step-by-step instructions below will undoubtedly help you with this.

How to properly create a group on Odnoklassniki based on interests?

• Log in, enter your password and enter your page on ok.ru
• At the top of the page, find the words “Groups” and click on it.
  
• You will see various publics recommended for you, and in the upper left corner, just below your name, you can find the inscription “Create a group or event.” This is what you need to click on.
  
• Of the eight proposed options, you should choose the fifth, namely “Group of interests or for friends,” because this is what we are creating.
  
• Now it's time to fill out the questionnaire, which will contain basic information about your community. First of all, upload a photo, always in good quality, that corresponds to the given topic.
  
  
• Now it's time to enter the name in the appropriate line. Make sure that it is beautiful and sonorous enough and can interest the largest number of people - after all, it is by the name that people first judge the content.
  
• You can also give a short description in the next line, which briefly describes what topic this page will be devoted to.
  
• Now click the word “Subject” on and select the item that most closely matches your page’s content.
  
• Determine whether the material posted on it will have an age restriction.
  
• Now decide whether you want to create a closed group on Odnoklassniki, so that only you can decide who can enter it, or leave entry free for everyone. Or maybe you want to create a community that only a select few will know about, which cannot be found through a search engine, and can only be accessed by personal invitation? All in your hands.
  
• Also, if you wish, you can provide contact information to contact you, for example, your home address, phone number or your website.
  
• Well, the last step. Click on the virtual “Create” button and we can congratulate you on successfully creating your own community! May it bring joy to both you and all its participants for a very long time.
  
  

How Xyou will understand by reading our other article on this site.

What else is important to know when creating your community?

When you have finally passed the very first and exciting stage, you may have various questions related to the further management and administration of your creation. We will try to answer the most common ones in advance.

How to create a topic in a group on Odnoklassniki?

Of course, creating various themes is exactly what everything was done for. Log in to your new page and scroll down a little - there you will see the offer to “Create a new topic”. Feel free to click on it and a special window will appear in front of you, in which, guided by the system prompts, you can add photos, videos and any information in written form.

How to create a poll in Odnoklassniki in a group?

Surveys are always interesting and attract many new visitors. In order to create a survey, you should enter the page and click on the inscription “Create a new topic”. This sentence is usually located above previous publications. Now in the lower left corner of the pop-up window, click on the word “Poll”.

How many people can you invite to a group on Odnoklassniki?

In fact, the number of people who can join the community you create is unlimited. The most successful and popular public pages sometimes gain up to a million subscribers, and it’s up to you whether yours will be included in their number.

Difficulties can arise solely with the number of invitations per day. Experts recommend not sending more than ten such invitations a day, but preferably five or six, then there should be no problems.

How can I find out when a group has been created on Odnoklassniki?

Usually, such information cannot be found in the public itself. It seems there is no way out, but people who are professionally involved in promoting pages on social networks advise turning their attention to the website smmbox.com, by registering where you can find out such sensitive information. It should be borne in mind that registration can be free only for fourteen days, and then you will have to pay for using this resource.

You can find out from another article on this site.

How to create a group

Odnoklassniki.ru is a social network, which means it was created primarily for communication between people on the World Wide Web. Actually, other similar sites were created precisely for this purpose. However, as time passed and it became increasingly clear that communication alone could not keep users on the site, so all sorts of services began to appear, including, for example, audio hosting with the ability to listen to your favorite compositions, or a section with videos.

Another interesting service is the presence of groups, which are sort of sites within a site (social network), dedicated to a particular topic and located directly on Odnoklassniki. For example, if you like, say, the songs of Viktor Tsoi, then you can create a fan community of this great singer. But how can you create your own group from scratch and completely free on Odnoklassniki? Believe me, there is nothing complicated here.

First of all, go to your Odnoklassniki page or any other social network page - the main thing is that you can see the menu, which is located in the central part of the page. In it, click on the “Groups” item.

Here is a list of current or new groups. It looks something like this:

On the same page on the left there is a menu - groups by sections, and right above these sections there is a button “Create a group or event” that you need to click on.

• Public page

• Company or organization

• Enterprise, institution, place

• Famous person or group

• Interest group or for friends

• Event

• Bulletin board

• Shop

This list is expanded from time to time.

You need to select a group type. Which? Look at the circumstances. If the group is dedicated to interests, then select “Group based on interests or for friends.”

For our example, we chose this type of group. You must specify the name of the group, add a description, indicate the topic, age restrictions, contacts if necessary, select a closed, open or secret type of group. When you have added all the data, click “Create”.

You did it!

This way you can create a group for your own website, for school, for games, for joint purchases, etc.

How to create a group in Odnoklassniki from your phone?

If you do not have the opportunity to create a group on the desktop version of Odnoklassniki, use a phone, tablet or any other mobile device.

Launch the Odnoklassniki branded mobile application, call up the menu, and in it click on the “Groups” line.

Here is a list of current groups. See the plus sign in the top right corner? Click on it.

Your group has just been created. As you can see, this process is even easier on a phone than on a computer.

Settings are located in the menu that appears if you click on the three dots at the top of the window. In the settings you can change or add the necessary information.

You need your own group on Odnoklassniki not only for the sake of it, but also for running a business, promoting your own brand or website, and other purposes. In order for it to produce tangible results and not just “gather dust on a shelf,” it must first be created and filled with interesting content, and then promoted. Today we’ll talk about how to promote a group on Odnoklassniki from start to finish. We hope that the tips will be useful.

Advantages of creating a group on Ok.ru

Bill Gates, one of the best modern gurus, once said that if a person is not on the Internet, then he does not exist. To paraphrase his phrase, we can express the following thought: if a company is not on Odnoklassniki, it deprives itself of a significant audience. There are several reasons:

• it is on this social network that people from all over Russia “sit”;
• its functionality is not inferior to Facebook and VKontakte;
• It’s much easier for skilled developers to stand out from their short-sighted colleagues.

The only “but” is that Odnoklassniki has much fewer manipulative tools due to the low popularity of the platform among marketers. However, this does not prevent community developers from making good money, including through affiliate programs and selling their own products.

Step 1. Create a group

Before you promote a group in Odnoklassniki, you need to create it. To do this, you need to go from your profile to the “Groups” page. Here you can see what other people are writing about. The most popular topics: entertainment, hobbies, useful tips, jokes, philosophy, and so on.

On the same page on the left there is a noticeable button “Create a group or event”, it is surrounded by an orange dotted line. You need to click on it. A long list of group types will open from which you need to choose yours. It could be:

• public page - suitable for creating news on one specific topic;
• business page - ideal for promoting a company or organization;
• event - a group is intended to gather people united by one goal (for example, go to a museum or cinema, attend a webinar);
• bulletin board - this group is needed to publish news about the sale or purchase of any product or its exchange with other people;
• store - necessary for selling goods via the Internet;
• a group of interests or just for your friends.

After choosing, you will need to fill out a form, indicating the name of your group, its description, subcategory, age restrictions and, if necessary, contact information. Next, you should upload a cover for the community. It should be clear, beautiful and interesting.

Step 2. Form a group

Also, before promoting a group on Odnoklassniki, you should register it. The first step is to choose a background for your community. To do this, click on the colored circle located on the right side of the page. It's very small, so don't miss it. Choose a cover that is more or less thematic. Agree, it will be quite strange to see a background in the form of flowers in a group about cars, and vice versa.

You can upload your own cover for a group on Odnoklassniki when the number of group members exceeds 10 thousand people. In this case, you will need three photographs - the main one (about 1340 by 320 in size), for the background (320 by 320 pixels), and for the catalog cover (about 240 by 90). To do everything correctly, you should pay attention to the tips offered by the system. After uploading, the photo will be sent for moderation and, if all is well, will appear in the group.

Step 3. Make settings

The next step that needs to be taken before promoting a group on Odnoklassniki is to set publicity settings. To do this, you need to go from the group menu to their page. Please note that all parameters are divided into several categories:

1. The main thing is that here you can change the information that you wrote when creating the group (for example, rename it or give a more complete description).
2. Management - here you can specify who can leave comments on posts, post links in them, write new posts and upload photos. It is also possible to customize the content of the top block.
3. Administration - in principle, nothing needs to be changed on this page. The only thing worth doing is to appoint a user as a moderator to weed out obscene and unnecessary messages.
4. Applications - here you can select those that you want to see on your group page. These can be tests, surveys, questionnaires, mailing messages, requests from users, various forecasts, booking tickets, and so on. You can also invite social network developers to host your own application.
5. Money transfers - this item should only be enabled if your users transfer money to you for any service or product. Good functionality for people making joint purchases.
6. Affiliate program - only works if the number of your subscribers is over 10 thousand people. A good source of income.
7. Penalty points - if there are too many of them, your group may be removed.

Which of these parameters you need is up to you to decide. For regular groups, it is always enough to configure only the first 4 items.

Step 4. Write some interesting posts

Another step that should be taken before promoting a group on Odnoklassniki on your own is to write several truly useful and interesting posts. This could be any tips, guides, instructions, practical cases, product comparisons or anything else. Advertising messages should be published with great care and less frequently; many users simply skip them.

If you use a group to publish announcements, alternate them with content created specifically for the social network. At the same time, try to post one post from approximately 13 to 16 pm, and another from 17 to 19. According to Bit.ly, the network is most crowded at this time.

Step 5. Add hashtags

Hashtags should be used to attract attention to written articles. It is advisable that they consist of one or, at most, two words. To add, you need to find the phrase “Add keywords” below the photo, enter them and click on the “Finish” button. Later, using these hashtags, users will be able to quickly find your publication.

Step 6. Invite friends

After 5-10 posts have been written, you can start inviting friends to the group (up to 30 people per day). You can do this from the menu on the left. The button is called “Invite friends”. Another way is to go to the “Participants” page and click on the button with the appropriate name. You can also ask any person to join the group by writing in the “Comments” to his posts. You should not use personal messages for this, as the system may consider such requests as spam.

Step 7. Add people using third-party services

One of the most accessible ways to promote a group on Odnoklassniki yourself is to use the help of various services. For example, vktarget allows you to first earn a little money, and then spend it on buying subscribers. In this case, you can specify both the type of account, its age, and the number of friends. Of course, you can’t hope for quick promotion here, but it’s free. However, you can deposit 100 rubles into your account. This is enough to buy one hundred “living people”.

Step 8. Invite subscribers from other groups

Another way to promote a group on Odnoklassniki on your own is to contact the owners of other non-competitive thematic communities and agree with them on mutual PR. If you still have few subscribers, they, of course, are unlikely to agree to this. In this case, you will have to buy several publications. Moreover, it is advisable to do this with already promoted and well-attended groups.

To view the statistics of someone else's community, you should go to Popsters, log in through the desired social network and enter the address of the group you want to scan. The system will download the results and provide reports on the time of writing and publishing posts, the volume of text, relative activity per day or per week. The only “but” is that the service is paid. You can view prices on the “Tariffs” page.

If you are wondering how to promote your group on Odnoklassniki for free, try also leaving a link to it on the pages of other communities in the “Comments”. Just do it carefully. Your message should not in any way resemble an advertisement. For example, you can write “I completely agree with the opinion of the author of this post. I would just like to add that…” and after a short comment write the following: “Here I wrote about it.” Then leave a link to your post. There is no certainty that such a message will live long, but perhaps someone will have time to click on it.

Step 9. Advertise

Step 10. Place links to the group wherever possible

People who have already had to build up their subscriber base for a social network give the following advice on how to promote a group on Odnoklassniki yourself for free: leave links to your community on any thematic forums, in email signatures, in statuses posted on the main page your account page, in publications on the site. You can also do this on business cards, mugs, and other souvenirs or printed products intended for sale.

Step 11. Post information on the website

You can resort to this method of how to quickly promote a group on Odnoklassniki for free if you have a well-promoted website or blog. As a rule, you can post information about a group in the form of a widget or post. In the first case, you need to go to the “Developers” page, the link to it is located just below the link to “Advertising”. Here you should select “OK for sites” and after the transition, mark those applications that you want to see on your own resource. In our case, this is a “group widget”. All that remains is to act according to the instructions given by the developers of the social network.

You can also create a separate page about your community on the site. But you should write on it not about how to promote a group in Odnoklassniki from scratch, but about its existence and all the advantages of joining. The latter may include possibilities:

• publishing exclusive content;
• participation in any competition;
• participation in interesting discussions;
• consultations with company specialists;
• anything else.

It’s worth trying to come up with something that others don’t have. If it works, the number of visitors will increase a hundredfold.

Step 12. Place a troll in the group

An interesting way to promote your group in Odnoklassniki is to place a real “troll” in it, capable of forcing the audience to act. If real users cannot yet be used as a provocateur, you can create a provocateur account for yourself and “place” him in your community. You should act carefully: users should not even doubt that the page belongs to a real person and not a fake.

To install photos in this case, you should select pictures that are not in the search. To do this, you can either go to English-language sites and select images, or colorize some old black and white photo of yourself and upload it to your profile. There should be several such drawings.

Then you should add several real people as friends, join various communities and publish posts on any topic. After which you can start communicating in your own group. Remember: a troll should stimulate communication, but has no right to offend participants in any way or create an uncomfortable environment for them.

Step 13. Track the effectiveness of publications

For developers who already know how to promote their group on Odnoklassniki, the creators of the social network came up with the “Statistics” service. The link to it is in the top menu, under the word “More” (click on it). Here you can see the number of participants, user engagement and other interesting information. Try to use this information!

As a conclusion

There is no secret technique for how to promote a group on Odnoklassniki. The step-by-step instructions presented on this page are very simple. It will help you go from a novice developer to the owner of a large community on a social network. Just follow it to achieve real results. Good luck!