How to create a new Zen channel. How to create your own channel

How to register in Yandex Zen is a question that interests everyone who has ever heard about this service. To do this, you need an account directly with Yandex. But, what if you don't have it?

Registration of an account in Yandex takes place on the Yandex.Passport page. During the registration process, it is recommended to indicate your real data. If suddenly there are problems with access, he will check your data against a real passport, if other solutions could not help.

By the way, a Yandex account will help you get automatic access to all other Yandex services, and not just to. Registering an account is very easy.

After specifying the name and surname, you need to enter a login - the name of your account. In addition, the login will also be your Yandex email address. Please note that after registration you will not be able to change your username.

When composing a password, make sure that it meets the main requirements:

• Only you should know it;
• It should be easy to remember;
• However, it should be difficult to pick up.

Do not disclose your password to anyone. The more people know him, the easier it will be to run into scammers. Also, do not enter passwords that are too light. Also, do not specify personal data as a password. Be sure to read about protecting your account For more information, see the Protection section.

If you forget your password, you can restore it using the mobile phone specified during registration.

After specifying the phone number, click on the "Register" button. Yandex will send you a verification code. You will need to enter it on the page that opens.

Additional Email will help restore access to your account. Any e-mail is suitable for this - mail.ru or google.com. Yandex will send you a letter with instructions on it. About replacement additional address can be read in the Help section.

If you have not specified email address or phone, password recovery will be helped by answering Security Question... Both the question and the answer you choose yourself during the registration process. Don't ask a question that someone else might know the answer to. Do not ask an overly complex question or a knowingly wrong answer to it - this data is easy to forget.

An important point: the best way to reset your password is to use mobile phone or mail. If you bind a phone or email address, the security question will not be available. You can change the question or answer to it directly in your account.

That's all, now you can in Yandex Zen.

Registering an account for Yandex Zen

As a reminder, Zen is a personalized featured publication service. It composes news selection from posts of sites that you often visit, and also searches for posts of a similar topic on other sites. At first, publications are selected based on the history of visits, and in the process of use, they are adjusted in accordance with preferences and interests.

Since you have decided to attend to the registration on Yandex.Zen, then you, most likely, have decided to join the ranks of this service. And for this you need own channel... Please note that Yandex Zen account and your channel are one and the same.

You will need your account in order to post your future publications on it. The first time you enter your automatically created channel, you first of all see three draft articles, the purpose of which is to acquaint you with the intricacies of the service.

But before starting work, you need to personalize your account, give it a complete look. To do this, firstly, you need to name your channel somehow. It is desirable that the title speaks of what topic the publications will be.

The description is also important detail... Like the name of the channel, it will allow you to personalize the channel and make it special among others on Yandex Zen. The logo is your account cover. A logo can also be compared to a user's avatar on a social network. Please note that it is desirable for the logo to be equilateral for better display. The size of the picture must be at least 156 pixels. It is also worth choosing an image without any inscriptions - there is an option that after the scale correction it will be very difficult to read them.

That's all. And to understand the rest of the details of working with the channel, you should read the draft publications posted in it.

How to log into an account for Yandex Zen

As already mentioned, “my Zen account” becomes available to you immediately after registering an account directly with Yandex.

Since accounts on Zen are created in the majority, nevertheless, by authors, beginners are interested in the answer to the question: "Yandex Zen for authors - how to enter?" Interesting that with home page of the Zen service, this can be done in two ways at once. You can click on the yellow "Login" button in the right upper corner page, or you can click on the same yellow button labeled "", which is located right in the middle of the page, next to the white button "Read the feed". One way or another, you will be taken to your channel, which, at the same time, is your account.

As you can see, Yandex Zen login to your account is very simple.

At the end of May 2017, the Yandex Zen service became available to publishers and independent authors. This is a service personal recommendations Yandex: smart technology generates a feed of records, adjusting to the interests of the user. Anyone can create their own Zen channel - a representative of a major media outlet, an editor, a blogger and an ordinary person.

How to create a channel

Choose a topic and title

Before creating a channel, think about what you will write about. Some publish posts only on certain topics - for example, on the channel " Colonel »There are records about the Russian structures of the Ministry of Internal Affairs: about corruption, cases from practice, household calls. Other authors write about everything, publishing news and hype posts, or cover several topics at once.

We recommend choosing a topic that is interesting to you and at least a little understandable. So you will spend less time preparing the material, and interest in the channel will not fade after a few publications. But keep in mind that narrow-profile publications will most likely not work. After all, the audience of the service is very diverse, and those who recruit a large number of views.

The name of the channel should correspond to the chosen topic or be abstract but attractive if you decide not to dwell on one topic. We recommend that you fit it in one or two words so as not to burden users with long constructions.

Create channel

We have prepared step-by-step instructions on how to create your own channel on Yandex Zen.

→ Go to the pagezen.yandex.ru/media ... You will not be able to register from the main page of the service. They publish only current entries and talk a little about the service itself.

→ Click the "Login" button. If you have a Yandex account (mail at yandex.ru), the account page in the service will automatically open in front of you. If you are not registered with Yandex PS, create a mail onyandex.ru.

→ Click on blue button"I" in the upper left corner of the screen. Add a description, a link to your site, and contact details. You can do this later, but it's better to arrange the channel in advance to make it easier to attract subscribers.

→ Accept the terms user agreement... Without this, you will not be able to fully publish posts. You can read the agreementon the separate page Yandex.

How to create content

To create content on your channel, click the green "+" sign in the upper left corner of the screen. Please select desired format in the pop-up window and explore all the editor's features to design your publication beautifully.

Articles... Articles - the most simple form publication, which was available from the first days of the service's opening to publishers and authors. She appears in the feed along with publications on media sites. The editor's capabilities are minimal, but they are quite enough for high-quality visual design... The title must be entered in a separate field. You can add h2 and h3 headings to the body of the article, as well as various visual elements: for example, a picture or external code... Text can be formatted in the form of quotes, highlighted in bold, italic and underlined. You can also add hyperlinks. To add a picture or code, you need to press "Enter" and click on the pop-up icon. To style the text beautifully, you need to select it and select the appropriate icon in the small window that appears.

Narrative... Narrative - new form publications in Yandex.Dzene. This is essentially a small slideshow. It is published in common tape service as well as articles and links to third-party publications in the media. According to the service itself, "a narrative is a short, meaningful story, supplemented with pictures, videos or gifs." In the first slide, you can add a picture, gif or video, as well as a title. You can choose the background color and the title color. On the next slides, you can add GIFs, pictures, videos, as well as links and text. Text can be made bold, underlined, strikethrough, and placed right, left, and in the middle. Only first you need to write the text, and then "decorate" it. By the way: the most beautiful narratives are included in the premium feed.

Video... This format does not work yet, but it will soon be made available to all authors and publishers. Apparently, it will be possible to add one or more videos in it, as well as add captions, titles, links to them.

All types of content created are automatically saved in the draft - if you leave the service without finishing the work, then you can easily complete it. The posts you create can be published immediately or later, from a draft.

How to promote a channel

To start making money on publications in Yandex Zen, you need to promote your channel. On the first day, you can get away from the number 0 subscribers. Here are some ways to promote your new channel:

1. Tell your audience about it. If you have your own website or a group on a social network, tell your readers that you have your own channel in the service. Depending on the activity on your site or in a group, you can get 1-2 subscribers or 1000-2000 new readers.
2. Ask your friends to subscribe to the channel. This will give a small number of subscribers and have almost no effect on the engagement rate if your friends don't read your posts. However, it will help to collect necessary minimum for further advancement.
3. Post new content. All new materials go to the feed. The more interesting you write, the more more subscribers will come in a natural way after reading the publications.

It was possible to promote your channel a few days earlier, when there was almost no competition. Now the feed is literally filled with publications, and new authors find themselves in a vicious circle: users more often see content from channels with subscribers, and you can get subscribers without cheating only with new publications. Many authors point out that 10-50 articles or narratives need to be published to get traffic and first signups.

How your publications will be displayed in Yandex.Zen

The service feed is located atzen.yandex.ru ... Everyone has their own, because smart technology adapts to the interests of the user. New users or those who are not subscribed to any channel see all publications that have appeared in the service in the last few minutes. To see interesting notes, you need to customize the feed.

You can easily customize the feed: subscribe to interesting channels and dislike publications that are not interesting to you. Then you will see content from the authors you like. New posts from other authors will still appear in the feed, but there will be fewer of them compared to the feeds of users who are not subscribed to any channel.

It is impossible to customize your publications so that as many users as possible will see them. Your posts will appear in the general feed and those who are subscribed to your channel.

"Yandex.Zen" for authors - how to make money

Immediately after the opening of the service for authors, it was easy to make money: money was credited almost for each viewing. Now monetization is available only to authors with large quantity views. Monetization will open to you if you collect at least 7,000 reads in 7 days, and the minimum viewing time for entries should be more than 40 seconds. Views with indicators under 40 seconds are not counted in statistics. And statistics for each post can be viewed in publications, in the editor: the number of content impressions in the general feed, the number of views, likes and dislikes is indicated there.

After a set of the minimum number of readings, the author can choose one of two ways to monetize:

Simple earnings.In this case, ads will be automatically placed in your publications, and you will receive money for viewing it. Even Yandex does not publish exact income figures, so it is very difficult to give an income forecast.

If necessary, you can always disable, enable or change the monetization method. In any case, to receive money, you will need to fill out an agreement and upload documents to the system - for example, TIN and SNILS - because the service pays taxes for authors. Therefore, many inventive authors popular channels they also monetize them through direct advertising: they place links to advertisers in publications and receive money for this.

Do you think Yandex.Zen has the prospect of becoming the largest blogging platform? And can a simple author earn money on publications? Share your opinion in the comments.

I'll start without preludes and introductory texts. Yandex Zen Is a platform that allows you to receive free traffic and make money. And believe me, these are not empty words. I'll give you an example right away to show you what you can get.

The screenshot was taken from the admin panel of my, so to speak, student (whom I mentioned and some asked me to show these screenshots). I have access, so I'm showing you the statues. By the way, she has zero experience not only in writing texts, but in general in using the Internet. But she was also able to do this (see the income below):

Therefore, if you carefully study the material and competently approach working with Yandex.ZEN, you can both earn money and bring subscribers to your Telegram channel. Someone, perhaps, will score a channel on their telegram and closely engage in Zen, tk. there traffic is completely free.

What format to choose for Zen

Zen is news feed with artificial intelligence, remember this, therefore the format of your channel should be news. In principle, the same applies to channels in Telegram. Understand one thing, that no one will scroll through all your entries in the Telegram, as well as in Zen.

Neither Zen nor Telegram are sites, there is no usability (menus, normal search, content blocks, etc.), so making a topic with advice on car repair, or breeding animals is stupid (although there is a BEEKEEPER channel - https://zen.yandex.ru/media/pcheloved, which got into the channel of the day.But you don’t look at it, it’s most likely to cut the dough, because editorial choice Zen just a complete motherfucker and this has already been discussed more than once on forums and in the public, but they deny).

Each article should be self-sufficient, separate material, which reveals the topic in full.

Your subscribers will not run through the channel and search interesting articles... The maximum that is possible is reading one more material, which will be offered at the end of the article in the "More publications from ..." section, which displays three articles of your channel.

What topic to choose for a channel in Zen

1. ZEN loves journalism and everything related to it. In fact, such crap is considered a quality material, which raises doubts about their adequacy.
2. Digest of a selection on any topic, BUT necessarily with the author's point of view, analysis and conclusions. As an example, technologies, gadgets: https://zen.yandex.ru/media/funscience/ (by the way, they have a very large channel in Telegram (5> funscience)
3. Author's reviews of cars, equipment, etc.
4. Reviews of films and books (it is yours, not a rewrite from other sites).
5. Reviews and guides in cities and countries with copyright photos and texts.
6. Self-development ( personal experience author).
7. Parenting.
8. Finance.

Basically, any topic has a chance to shoot if you put in even the slightest effort. Perhaps not everyone will collect tens of thousands of views, but everyone can earn and receive traffic.

Remember, in Zen, as in Telegram, author channels are valued, especially topics that are not very squeezed out, or are not touched upon at all. And if in Telegram for money you can untwist any shit, then such an approach in ZEN will not work.

• - jokes (anecdotes, pictures, etc.);
• - recipes (because they are already crammed with them);
• -10 facts about ... etc.
• -18+ (half-naked beauties, etc., porn is not discussed at all). There will be traffic, but in small quantities.

Rewrite or copyright

Rewrite in Zen can be used, but of high quality. A quality rewriting means:

• using multiple sources;
• writing in your own words;
• adding the author's text: introduction, analysis, conclusion.

Don’t think it’s that hard. A few texts for practice, and you can easily create quality materials.

Artificial Intelligence Zen is able to determine the semantic and technical uniqueness of the text. Therefore, a simple rewriting from one source is not the best way, which will eventually receive pessimization.

To check the uniqueness of the text, I still recommend using the program "ADVEGO" or online services uniqueness checks to see approximate uniqueness. Although, if you write in your own words, the uniqueness will be high, it has been checked more than once.

Creating a shooting post

Previews are a very important part of your articles, as they are very important. the user in the Zen feed sees exactly them.

So, the picture, the title and the first sentence in the text of the material should be simply killer, making the user want to click.

IMPORTANT! Clickbait is punishable by pessimization, so do not overdo it with slaughter.
IMPORTANT! The material should be interesting, because one of the factors by which the algorithm determines the quality of the material is the user's scrolling through the article to the end.

Pessillization in Zen

Pessimization occurs for candid photos(not necessarily porn, but also exposed body parts such as the buttocks). Do not look that such images appear in the feed, because these may be large publications that are not subject to these sanctions, or they act differently, or there may be channels that, in one way or another, will receive pessimization for them.

Clickbait headlines also pessimize the channel. The point is that the title promises something that is not in the text, or greatly exaggerates the expected.

It has been noticed that for two or three weeks many channels are gaining momentum, and then there is a sharp decline. Technical support can say that everything is in order, but it is clear that there is a recession and there is no return to growth. There is an opinion that this is manual pessimization, but on what basis, there are no answers.

Using content for Zen, website and Telegram channel

Zen takes unique content... How, then, to be with your sites? It's simple.
If you have a site, you add it to / and indicate it in the description field on the Zen channel. Further, in the Yandex webmaster, there is a tab Site information - Unique texts. So, before adding content to the channel in Zen, add this text to the unique ones. Then add to the Zen channel. When the article is accepted in the Zen feed, you can publish it on the site.

Today, Zen articles are not indexed, i.e. the search robot does not see them in the search results, which means they are unique and organic traffic will go for the site (of course, if SEO is in order). The developers promise to change this soon, but so far. Even if articles in Zen begin to be indexed, this does not prevent them from being published on your site linked to the channel.

As for Telegram, articles are not indexed here and you can add anything and anytime. It's another matter if you publish unique articles first to the Telegram channel, then they can simply be stolen and published before you. Therefore, publish in Telegram last, i.e. after the material enters the tape and is indexed search robot on the site.

Optimizing Articles for Zen

There is no such thing as SEO for Zen. However, do not forget the fact that the title, picture and first text are very important for users. Therefore, Zen optimization should target these three pillars. As for the text, no keywords no need to use.

Hi guys. Outside the window, summer is in full swing, without stopping from work (it's great when you can take it with you), we are planning a new trip and 2 rafting with friends in our native Perm region.

In the previous article, we looked at the steps with you, and today we will deal directly with creating our channel on YouTube and then setting it up.

Let me explain right away that without a Google account, you cannot create a YouTube channel. If you have previously registered and created a single Google account, then in order to create your channel, you need to sign in to it. In this case, you can skip the instructions for creating a new account and go to the section of the article "How to create a YouTube channel".

Well, and who is a completely newbie, let's start by order.

How to create a new Google account

Step 1

Go to www.youtube.com and in the right corner we press the blue button "Login".

Step 2

In the login window that opens, click "Create account".

Step 3

We fill out a standard questionnaire, all the necessary data to create a new profile.

In the questionnaire, you can use your email address, it is not necessary to create a new one in the Gmail.com system. For example, I have an account created on my Maylov e-mail.

The phone number can also be left blank, but in the future, so that all functions are available (official affiliate networks, etc.), YouTube will still ask you to enter and confirm the number. So it's better to use your number right away.

I also advise you to do after creating an account double authentication by SMS, then no one will be able to enter your profile with all Google services, including YouTube.

Watch the video tutorial.

How to create a YouTube channel

Creating a channel is even easier.

Step 1

Return to www.youtube.com, in the left column, click on the tab "My channel " and you will see a window for creating a new channel, or go to "YouTube Settings".

And in the very first settings tab, click "Create channel", there are two whole buttons.

Step 2

A window appears in which you need to write what your channel will be called.

There are 3 options for how to name the channel:

1. If it's a personal channel, then we leave our name and surname.
2. You can name the channel with the name of your project.
3. Sharpen under target search query... I talked about this in the article on how to choose a theme for your channel (the link will be later).

In any case, the name of your channel can be changed later.

Everything! Congratulations! You have created completely empty new channel on YouTube. Now I will also consider how you can create a second channel and basic account settings, and in subsequent articles we will deal with setting up the channel itself ( appearance, optimization, design, etc.).

How to create a second channel

You can create multiple channels on one Google account. To do this, go to YouTube Settings again.

You will see instead of the button where it was written simply "Create channel", the button "Show all channels or create a new one" appeared.

Consider the required account settings

Who created new account in Google, let's look at the account settings, do not confuse them with setting up all the functions of the channel itself. We will set up the channel itself, as I said, later, all in order, so that you do not get confused.

So, we go back here, where they pressed the button "Create channel".

On the left are the settings tabs.

general information

In this section, in the future, you can change the channel name, password, watch all your channels and create a new one.

By clicking on the "Advanced" button, functions will open, with the help of which you can:

1. Set channel urls. (For example: https://www.youtube.com/c/VasilyBlinovBlog).
2. Link a channel to a page on Google Plus.
3. See sites that have access to your account.
4. Delete your channel.

Linked accounts

In the second tab of the settings, you can link your channel to a page on Twitter, and when you upload new videos to microblog Twitter, news about the added video will be automatically released. Since I publish with my hands in social networks news about video release, I have this function disabled.

Confidentiality

Here you can customize what your preferences will be shown to users and subscribers. You can hide which videos you liked, who you followed, and which videos you uploaded.

For example, if you want your subscribers not to see a video from a section in the news, you can hide it. I hide so much, for example, video instructions for beginners.

Alerts

Alerts are channel news that come to your email. For example, when someone subscribes to a channel or leaves a comment under a video, you receive an email. In order not to overwhelm mailbox such garbage, you can turn off unnecessary alerts.

The other 2 tabs: playback and connected TVs can be skipped.

What to do next?

Join:
t-do.ru/joinchat/EVgZrU3c5-n0A5aGTk9eJQ

In the chat, you can directly ask any question about YouTube and the development of your channel. Also find a manager who will help you set up everything and will be engaged in the promotion of videos.

That's all for today. Congratulations on the creation of your YouTube channel. I hope you will start doing it seriously, and I will help you with this. If you have questions, then ask them in the comments and move on to the next article.

Good day, my dear friends and readers! Do you know what Yandex Zen is? Do you know about the possibility of earning money on this channel? If not, then I will tell you how to create a Zen channel, how to set it up, and in the following articles, how to write for it, how to create narratives, how to monetize.

What is Yandex Zen

Yandex Zen is a personal recommendation service built into the Yandex browser. And what is hidden behind the phrase "personal recommendation service"? This is a selection of news and other publications that may be of interest to readers. The selection of what to show you personally is made by artificial intelligence.

It is relative new platform, which is rapidly gaining momentum. Just look at the place in the ranking according to liveinternet.ru statistics.

Why do you need a channel on Yandex.Zen

Your own Yandex Zen channel is a great opportunity to make money on the Internet. The beauty of it is that the requirements are not as strict as for blogs. The volume of articles is much smaller; it is possible to create narratives that are initially designed for viewing from a mobile phone.

Blog owners also benefit from creating their own channel. Zen has the ability to link your blog to a channel if certain conditions are met:

1. You need to have the required number of views in a certain period of time.
2. The indicator of the viewing time of the note must correspond to the Zen parameters.

The popularity of a channel is determined by likes and the number of subscribers.

How to create a Zen channel - step by step guide with photos

Yandex account

Register a Yandex account. This is not difficult:

• Come up with a username and password
• Link your phone number
• Confirm registration

If you already have one, just skip this step.

Create your own channel

You will open new page... This is your future workplace.

Read all the rules. Cards are clickable. Everything is set out quite clearly. I’ll give you a little tips on how best to set up the channel.

Here is the link where you can find useful information: TOP Yandex.Zen channels. Look at TOP channels. Useful when defining the theme of your channel.

Editor panel - what and how to fill?

By clicking on the icon with the letter "I", you will be taken to the Yandex.Zen or "Editor" settings panel.

Don't rush to name the channel right away. Call it conventionally by your name. You can change the name, avatar and description at any time and more than once. But you need to configure everything correctly right away.

Imagine how money will flow to you. And we will continue to configure the channel.

How to get a Yandex.Metrica counter and link it to a channel?

Click on the blue letters Yandex. Metrics. or add it through the Yandex.Webmaster panel if you create a channel for the account where you have already registered the counter for the site.

Those familiar with the meter binding procedure can relax. The rest read carefully.

• Fill in the "meter name" column.

While we have a conditional name - your name.

• We fill in the column "Site address"

To do this, copy to address bar editor's long gibberish. This is what we put in the "Site address" field.

• We select "enable" the webvisor and the company.

They will follow your channel visitors. We'll talk about how to track statistics later.

• We accept the terms of the User Agreement.
• Click create counter.

A new field will open on the page. That's black. Not

pay attention to the proposed options.

We only need the meter number.

Click on "Counters" in top line... And we get to a new page.

• Copy the counter number, select the inscription in the editor of your Zen channel "Connect metric".
• We insert the counter number into the opened window and click "bind".
• The counter binding procedure is completed.

How do I fill in the rest of the fields?

I think that there will be no difficulties with the rest of the fields.

Specify the phone number to which this Yandex mail is linked, and specify it in the "mail" field. Then you don't have to wait for a confirmation code.

We agree with everything and confirm everything. Registration is complete. Congratulations!

How to name the channel and what to write in the channel description

Themes for channels can be different. Think what is closer to you. The narrower the topic, the easier it is to get target audience... Based on the topic, come up with the name of the channel. In the example I have "Old Records". It is immediately clear that the channel is about music. I'll write it down in the description, adding triggers to hook the reader.

The description can be either short or more detailed. You can write a few words about yourself, introduce yourself to your readers.

How to create a second Zen channel

The channel is linked to the account, therefore, only one channel can be created per account.

Want more - register new mail on Yandex and repeat the whole procedure with connecting the Zen channel again.

How many Zen channels can you create?

How long will you have enough strength? It's not just a toy. For a webmaster, this is a place of work. How much can you perform without compromising quality and your health.

What else do you want to know about how to create your own Zen channel

Perhaps I did not take into account all the points when writing the article. If you have any questions, write in the comments, I will answer with pleasure.

Follow my blog posts. There will be other articles about Yandex.Zen: how to make money on the channel, how to build a subscriber base, how to design an article or a narrative ...

I created a Zen channel a few days ago. I would be grateful if you come to visit, read the notes, like and subscribe to the channel.

Subscribe to the blog to always be aware of the news!
Good luck to all of us!