Can I be extremely frank with you ... even if you hear something outrageous, cruel and very unexpected?
You will definitely not like it and even upset you! But I promise it will all be about your decision to make money online.
Who do people read on the web?
I still do not know whether you have already tried to build your business on the Web, or if this is only in the plans ... But I know for sure that if there are such thoughts, you crave the audience's attention.
You plan to gather an army of fans around you, who will open your letters, read your every post, and even buy something. After all, if all this is not there, the whole meaning of your venture is lost, isn't it?
The question remains, how to get the attention of these people? Personal life, children, work, chores around the house, this is just a small list of what requires the immediate attention of these people every day. And here you are, at the other end of the country, with your ideas ...
Are you ready to waste time on a new "hack" when there are already authoritative authors around whom you trust? Perhaps he is ready, but in very rare cases, when you have an interesting person in front of you! You simply ignore everyone else, because you are sure that you already know more than them.
One frank question ...
“What do you know about online business, besides how to create mailings, do subscription page and install WordPress with tons of plugins? "
Maybe you have a non-standard life experience behind you that can teach your reader a lot? Or do you have a gift for writing articles that change thinking? Or maybe you know how to inspire people to feats?
Not? Let's go from the other side.
"What do you know about the topic you have chosen or are you just going to choose?"
Have you figured out what content your craves the target audience? Or is it your strategy to write about what comes to mind and amuse yourself with the hope that it will interest someone? Have you learned how to draw the reader into the article from the first lines? Or do you naively believe that besides your posts, people have nothing more to read?
If you have all these skills, congratulations. You have every chance to conquer your audience. And if not ... and your knowledge does not go further WordPress settings and template design?
What, then, gives hope that your blog will take off?
I would like to hope that you realize how scanty your chances are in this case. Business on the Internet is no longer that friendly environment where you are loved and respected only for the fact that you plucked up the courage and write something there.
But you're in luck. You are reading this article. And I want to give you advice, which I myself once received from a wise man.
What's the difference between you and a popular author?
The reason for failures in the Internet business lies not so much in the lack of traffic, profitable positions in Yandex and the unwillingness of other authors to cooperate. This is just the tip of the iceberg.
People don't read posts and letters, they read their author. After all, we all prefer to listen to songs in the original, and not covered by other performers, right?
A lot depends on the person behind the content. This explains the fact that a popular article by a well-known author, reprinted on another resource, no longer produces the same effect.
A blog is not only about what you write. A blog is about who you are.
Yes, people who have already achieved success on the Web use the right promotion strategies, write interestingly, know how to establish relationships with other authors, but most importantly, there is an INTERESTING PERSONALITY behind all this.
And at the same time, a "meager" person can repeat exactly the same thing, and still fail. This is why so few people achieve results after undergoing costly training.
It's not about the tactics you use, it's about your personality. And if, you have already tried, but did not achieve results, apparently, you do not deserve these results yet.
You are not worth the money you aim for.
Today, your level is significantly lower than the leaders in your niche. Don't be offended, but you're not as good as they are. You have no chance to overtake them, by at least, today.
What is the point of learning business from you if you already have the well-known Petya Osipov and Business Molodost, who have already helped thousands of entrepreneurs?
What is the point of wasting time on your travel blog if there is Dmitry Dolya and Oleg Lazhechnikov.
And just like that, in any niche!
Sorry to be blunt, but today, YOU ARE STUPIDER than all these people.
Does this mean that you are doomed? No.
After all, I do not mean genetics, IQ and talents. I'm just talking about the abyss of knowledge that divides you.
How did I decide to get smarter and what came of it?
As for me ... I'm not the kind of person who could be called “smart.” At school, I was “pulled” by the ears.
The first two courses I paid for exams. I was even promoted to a weaker group because I failed the verification tests.
Things started to change when I entered adulthood. Responsibility arose for oneself, then for his future wife, and then for the child.
I began to think more often, analyze, weigh and try to change something in my life.
So, I started my first blog. At the time, it seemed to me that I knew enough to turn this venture into a successful business. I wrote for a whole year, three times a week. I had readers. But when it came time to do business, no one wanted to do business with me.
As it turned out, for a whole year, I did everything wrong. I have written on the wrong topics. I followed the advice of the wrong people. I sent the wrong letters. I was building the wrong relationship with the reader.
It took a tremendous effort for me to step over my ego and admit that after so much effort, I failed. And besides being adept at handling WordPress, I don't know anything else about blogging. And I don't have a single thought on how to build a successful project.
I have nothing to surprise the reader with. I have nothing of the kind, after which the person would exclaim “B ay! I want to continue reading this author "... It was painful and unpleasant to admit to myself that ...
... all year I was a STUPID who pretended to be SMART.
Instead, I began to avidly read everything that caught my eye and aligned with my interests. I began to listen smart people and make notes. The evening viewing of the Comedy Club and action films has gradually disappeared from my routine, and scientific channels have replaced it.
The fiction on the shelves has been replaced by books on sales, marketing, and human relations. The music in the player practically disappeared, interviews with famous people and audiobooks.
I even signed up for courses in English(and successfully passed the Cambridge exam) just to gain access to the knowledge of Western entrepreneurs.
This entire transformation did not take place in one day. It has been going on for several years. Today, looking back a few years ago, I understand how far I jumped. Looking through my past works, it is no longer surprising that no one read me and, moreover, bought nothing from me.
The gulf in thinking, experience and knowledge is enormous. But then it seemed to me that I knew enough ... That I was ready .... What can I ... But I was wrong! Even now, after a few years, I read the blogs of a few smart guys and I realize how little I know compared to them.
Perhaps you overestimate your strength ...
A man, an amazing creature, having picked up superficial knowledge, he is overwhelmed with the confidence that everything will work out and everything will be the way he wants it. But just as courage in a street fight is lost after the first missed hit, so self-confidence dissolves when the first serious problem arises.
And maybe you, too, today think that you know and are able enough to build a successful online business. But, most likely (I want to think that this is not so), you are mistaken ...
How do you get smart among stupid bloggers?
To put it bluntly, you need to become an interesting person to whom people will be drawn. And this is about renewing your circle of acquaintances, and about changing your habits and, of course, about learning.
Brilliant people are not stupid people.
Well, Einstein couldn't have discovered the theory of relativity with only a superficial knowledge of the basic laws of physics, could he?
It all starts with comprehending the basics, and only then brilliant ideas are born.
It is not necessary to be brilliant, to come up with something new from time to time. It's just about covering topics from a perspective that no one has thought of before, or about connecting things that have never been connected before.
Therefore, if you decide to do business on the Web, do not waste time on technical moments(it won't make you popular) Close the gaps in your knowledge.
Only your head is capable of giving you the glory that you rightfully deserve.
This means that you need to study marketing, copywriting, the art of selling and communicating with people.
Why do you need marketing if your project is about children?
Online business is about how skillfully you sell your ideas. Whenever you publish something, you have to think about how to sell people the desire to read it.
How to do it? Using the same strategies that marketers use to sell products and services.
Why do you need copywriting?
Copywriting, blogging and e-mail creation letters have one goal - to win the attention of the audience and build trust.
The only difference is that copywriting has been developing for almost a century, and blogging and e-mail are relatively young. And you can use the best practices from this area on your blog.
If you want to have a popular project, you have to become the person for which people reach out. You must become such an author, on whom it is not a pity to spend your time.
What shouldn't you do, even if you really want to?
The stupidest thing you can do is install WordPress and write something there!
If you decide to start your own blog, it is contraindicated for you to write something there in the first month, or maybe all two.
Until you grasp the basics of marketing, understand what content is in demand and how to build relationships with other people, nothing that you publish has any chance of shooting. You're just wasting your time.
Look, there are a lot of bloggers around who write something, but no one notices them. And not all of them are stupid people, but all of them are ruined by one fact - the lack of knowledge of marketing and copywriting.
It's not enough just to write, you still need to know how to make people want to read it and ask for more.
What if there is no free time?
That is the problem. You must have time. And not just a few minutes during the day, but several hours. There is no other way.
You will have to sacrifice something. Maybe TV. Maybe friends. Maybe work. It's up to you to decide.
The difference between a beginner and a professional is that the second takes time for his education!
I even made an approximate training schedule for the day for you.
Training schedule for the day
This is my rough training schedule for the day. You can customize this schedule for yourself.
Morning: 30 minutes - 1 hour - studying materials from paid training programs or reading a book.
Dinner: up to 1 hour - blogs interesting by the author, podcasts and mailings from the mailbox
Evening: Reading a book or watching a scientific program
If you're just starting out, I recommend starting to voraciously read books. Although I believe that in the future you should get good course for full understanding question. But this will be because when the base appears. Now, it is necessary to close knowledge problems with the help of books by outstanding specialists in marketing, copywriting and sales.
Yes, the "right" books still need to be found among the abundance of dummy books with beautiful titles and water inside. Therefore, the search really good stuff it takes time too. But, in this matter, I can help. I have a selection of proven books on marketing, copywriting, and sales. Books that I am confident in and can vouch for to teach you the things you need to know about blogging.
Today is a special day. Tragic and joyful.
Joyful - the day the blockade of Leningrad was lifted. Completion of horror. Feat.
Tragic. Today is the International Day of Remembrance for the Victims of the Holocaust.
The largest and most notorious death camp, Auschwitz-Birkenau / Auschwitz /, was liberated 65 years ago.
"People who survived the Holocaust will not be with us forever. But the memory of what they experienced must remain with us," Ban Ki-moon said. He stressed that the stories of these people "should be preserved in monuments, in textbooks - and above all in the resolute striving of mankind to prevent genocide and other grave crimes."
The day before, the exhibition "Architecture of Murder: Drawings of Auschwitz-Birkenau" was opened at the UN headquarters in New York. The Auschwitz camp complex was the largest death complex built by Nazi Germany. Between June 1940 and January 1945, the Nazis killed more than a million people there, mostly Jews.
In January 2005, the UN member states adopted, at the initiative of Russia, Australia, Israel, Canada and the United States, a General Assembly resolution proclaiming January 27 as the International Day of Remembrance for the Victims of the Holocaust. It was on this day in 1945 that the troops of the Red Army liberated Auschwitz, located 70 kilometers from Krakow. According to the testimony of the surviving prisoners, barbaric "experiments" were carried out on people in the camp. In total, during the war, the Nazis destroyed half of the Jewish population of the USSR - 3 million people.
However, foreign blood and pain are like water for some.
Without surprise, I read the following passages on the blog of my former "friends":
Ruben Vartanovich
user's menu
27-01-2010 07:56 (link)
How should Dvorkovich's friend perform, in your opinion? I think we deceived ourselves for a long time, considering Solovyov a democrat, but no ... he is just a opportunist.
Typically Jewish line of behavior - "Homeland is where they feed."
While still studying at the University of History in 1985, while studying theology, I wondered why Jews are called "Christ-sellers". The Jews have the god Judas, the beloved disciple of Christ, who betrayed him to them is a benefactor ...
Probably somewhere here is the secret of their diversity and monstrous mimicry. They are really not like us, even due to their historical priorities.
And s.v.r is the son of his people, with his inherent cynicism and contempt for everything non-Jewish.
Went out of his blog like wings had grown. Here is a rare vampire. I'll also go to church today, I'll tell Bozhinka everything
Reply (with quote)
Ruben Vartanovich
Ruben Vartanovich
user's menu
27-01-2010 17:58 (link)
Re:
Yes, I am a businessman, I have 1057 people working, what kind of blogs do I have? I just broke my leg and from the forced downtime got carried away by correspondence in the internet ... In 2 weeks Elizarov will be removed and will be at work from 8 to 21? And to hire all sorts of Shomanki ... turn out like Solovyov.
Ruben Vartanovich
Re:
My product is sold only in prestigious restaurants, because not modified .. ask the waiter too
__________
The modern world seems to consist of two parts - off-line and on-line. Social networks, blogs, LJ have a definite impact on how we are evaluated in the real world. The way we behave in the virtual space can be reflected in the level of our success in the professional sphere. Your personal blog and participation in various forums can literally lift your career to the skies or plunge you into oblivion.
V virtual world there are rules too
There are precedents when careless statements in own blog cost people a high-paying job. There are already records in work books of approximately the following content: incorrect behavior in the virtual space. They can be fired for posting their photos that do not meet the moral standards adopted in your valiant team; for reporting from a corporate party, which is equivalent to the disclosure of "company secrets"; for criticism of the authorities and impartial expressions about the goods that are being promoted to the markets by your enterprise.
Today, many HR managers are responsible for scrutinizing the morale of employees and applicants through world wide web... How you have proven yourself online is taken into account when hiring you, and this very online reputation can drive you to dismissal.
To preserve your virtual reputation, carefully choose the photos that you want to post on sites, do not touch professional issues, do not allow yourself to use obscene language, even replacing some letters with promising asterisks, make sure that the time of filling out your personal blog or LJ does not coincide with the hours of your work in the office.
How to create a blog smart thoughts?
There are also positive aspects to the existence of the Internet. First of all, it is an opportunity to significantly accelerate your career advancement. It is the virtual world that helps us find new clients and customers, conduct professional communication with almost all world experts, create and implement new ideas and exchange one or another experience.
To make the virtual world work for your success, follow these tips:
1. Use every opportunity for professional communication. Become active members of your professional community, keep in touch with colleagues, and take part in your virtual professional life. Your environment can provide you half of the success.
2. Constantly improve your level of knowledge. The Internet today provides everyone with a unique opportunity professional growth and training. Various professional on-line publications, blogs of colleagues, reports on seminars and symposia, professional website and communities will allow you to keep abreast of all events occurring in the field of your professional interests.
3. Having created your personal blog, take care of its popularity. For this, it is necessary that it meets certain requirements. The most important of them are: the presence of a channel providing direct communication with you; constant updating; adherence to the specified topics; reflection of your advantages and advantages.
4. Create a professional blogging platform for yourself.
5. Try to write competently and interestingly, touching the most exciting and interesting a large number of people questions. Encourage discussion, however, try to keep it intelligent, professional conversation, not a scandal.
6. Keep your activity on high level, since popularity must not only be earned, but also tried in every possible way to keep it at the proper level. You can form your own community, organize various professional courses and trainings, share experiences, and maintain your own mailing list.
Treat your work in the virtual world like serious office work, because, in fact, this is how it is, it's just that this office is much more comfortable and convenient than a real one.
You are walking somewhere in Thailand. Or Goa. On a nature reserve in Kenya. And here she is all of herself - in a hat with earflaps, fur coat and felt boots. You are in shorts, you put on a bandana exclusively so that the sweat does not cover your eyes, and here she is ...
No, my mental health is fine. Moreover - with a sense of humor. That is why it is not funny for me when in our temperate latitudes, where it is sometimes immoderately cool, I see girls and even ladies in moderation, pardon the tautology, premenopausal age in jeans on the hips and in a jacket that ends its existence in the solar plexus region.
Most likely, she does not have an evil stepmother who forced her negligent henpecked father to take her out in this form at midnight to the Arbat. And Morozko with the question: "Are you warm, girl?" most likely will not appear and will not give a warm casing. And if she does, she will chase him away, because it is unfashionable. And ugly. But inflammatory diseases of the pelvic organs are fashionable. In vitro fertilization due to the inability to get pregnant naturally- Beautiful. Only Angelina Jolie and Brad Pitt resorted to him, because they wanted twins and they had money ... much more than ours, with a bare lower back, a compatriot in her life will earn herself on medicines, because she is waiting for her chronic salpingo-oophoritis, adnexitis and logically following this ectopic.
First, she goes to gynecological hospitals with the question: "What is beauty?" Then - to the reproductive health clinics. And then - if you're lucky - then already on obstetric institutions. Having spent much more money than was required to purchase elegant woolen shorts, beautiful tight tights and a fur jacket covering the Michaelis diamond and the "flower", sorry, "lotus", with adjacent "shoots" of the fallopian tubes, "buds" of the ovaries and the holy of holies the female body - the uterus. And don't forget about the bladder, urethra, and kidneys.
Honestly, I cannot understand why a blue or bright red loin is so beautiful. Maybe I'm not an esthete? Or at least not a man? Why is abundant flesh so good, squeezed by jeans to the formation of long-lasting strangulation grooves?
What is this "strangulation groove"? Rope mark on the neck of the hanged man. After all, this is exactly what the marks from tight trousers look like on the hips of our extreme frostbitten beauties. Whom do they catch there, in the morning frost, for such unearthly beauty? Guest workers traveling from Biryulevo? What are they waiting for there, in the evening frostbitten smog? Long and firmly married businessmen rushing by in jeeps? The first - to a construction site, and the last - a crisis. Genre, not gender. They are not up to your bodies the color of a permanently frozen chicken from the emergency strategic reserve in the event of a nuclear war.
By the way, if our women of fashion are not in the know, then I bring them to their attention - the compression itself can cause chronic pelvic pain syndrome associated with impaired blood circulation. And also - colitis due to "pressing" of the intestines and more serious disorders of the genitourinary sphere. And multiplied by our climatic conditions and freedom of sexual love without barrier contraception, the above will not add health to your insides.
And drink at least all the antibiotics of the world, washed down with espumisan diluted in yogurt - nothing, except the surgeon's scalpel, will help you find the joy of not only motherhood - not to fat, I would live, but also the normal functioning of everything that mother herself -nature has “packed” you inside. And what you, lying on your back, brutally pull into canvas pants, believing that this is beauty.
No, it is possible that someone will find your barrel and seem sexually attractive. Unlike bloating. Perhaps a thong sticking out like a Bermuda triangle from a frosty December morning or February starry night is an integral part of your unearthly image. After all, you are a fairy. Snow Maiden. Snowflake. And fairies do not lie with purulent inflammation of the ovaries and fallopian tubes and do not drink in horse doses synthetic hormones that prepare a woman's body for in vitro fertilization. And even more so - they do not suffer from cramps when urinating, do not lie in urology with chronic pyelonephritis and do not "rest" in hemodialysis, waiting for an endless queue for a kidney transplant.
Snowflakes are born in the depths of the sky, fall and melt on the dirty Moscow pavement. After exhausting matinees, the Snow Maidens rest somewhere near the stove in the Lapland or Ustyug hut all year round, and the fairies simply wave their wands, wings and flutter from flower to flower, and not from branch to subway branch. And, mind you, neither one nor the other, nor the third do not want to get married, children and issues of sexual health are not interested in connection with their irrevocable mythical ephemerality. Unlike you and me, created of flesh and blood. And blood, not squeezed by artificial "dams", should supply oxygen to the flesh - loosely, comfortably and warmly dressed - without difficulty. Otherwise, either the "pipes" will burst, or the "liquid" in the system will freeze. And you live in this. Without hot heating in Siberia it is more difficult than in Kenya in felt boots.
Do you know the anecdote? "We will have a cheerful old age - there will be a lot of old women with tattoos on their lower backs around."
Girls, let's be warmer in your pants, sorry. Higher in the waist, sorry. And longer in the floors of coats, furs and jackets, sorry. And smarter in a hat. And unearthly beauty - it is unearthly beauty in Africa. Because beauty is health. Is it trite? But it is not cold and not painful. And those who have been in trousers from eternal ages will figure it out. If you, of course, need a man for life, and not a partner for the night to warm a frostbitten ham.
Author: Tatiana Solomatina, specially for
It seems to consist of two parts - off-line and on-line. Social networks, blogs, LiveJournal have a definite impact on how we are evaluated in the real world. The way we behave in the virtual space can be reflected in the level of our success in the professional sphere. Your personal blog and participation in various forums can literally lift your career to the skies or plunge you into oblivion.
Rules for creating an interesting site
There are precedents when careless statements in their own blog cost people a high-paying job. There are already records in work books about this content: inappropriate behavior in the virtual space. They can be fired for posting their photos that do not meet the moral standards adopted in your valiant team; for reporting from a corporate party, which is equivalent to the disclosure of "company secrets"; for criticism of the authorities and impartial expressions about the goods that are being promoted to the markets by your enterprise.
Today it is the responsibility of many HR managers to scrutinize the morale of employees and applicants through the World Wide Web. How you have proven yourself online is taken into account when hiring you, and this very online reputation can drive you to dismissal.
To preserve your virtual reputation, carefully choose the photos that you want to post on sites, do not touch professional issues, do not allow yourself to use obscene language, even replacing some letters with promising asterisks, make sure that the time of filling out your personal blog or LJ does not coincide with the hours of your work in the office.
How to create a blog of interesting smart thoughts on your own?
There are also positive aspects to the existence of the Internet. First of all, it is an opportunity to significantly accelerate your career advancement. It is the virtual world that helps us find new clients and customers, conduct professional communication with almost all world experts, create and implement new ideas and exchange one or another experience.
To make the virtual world work for your success, follow these tips:
1. Use every opportunity for professional communication. Become active members of your professional community, keep in touch with colleagues, and take part in your virtual professional life. Your environment can provide you half of the success.
2. Constantly improve your level of knowledge. The Internet today provides everyone with a unique opportunity for professional growth and training. Various professional on-line publications, blogs of colleagues, reports on seminars and symposia, professional website and communities will allow you to keep abreast of all events occurring in the field of your professional interests.
3. Having created your personal blog, take care of its popularity. For this, it is necessary that it meets certain requirements. The most important of them are: the presence of a channel providing direct communication with you; constant updating; adherence to the specified topics; reflection of your advantages and advantages.
4. Create a professional blogging platform for yourself.
5. Try to write competently and interestingly, touching on the most exciting and interesting questions for a large number of people. Encourage discussion, however, try to keep it intelligent, professional conversation, not a scandal.
6. Keep your activity at a high level, as popularity must not only be earned, but also try to keep it at the proper level in every possible way. You can form your own community, organize various professional courses and trainings, share experiences, and maintain your own mailing list.
Treat in the virtual world as a serious office work, because, in fact, this is how it is, it's just that this office is much more comfortable and convenient than the real one.
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