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Development of computer and information technologies allows you to bring your business to new level... Now it is much easier to organize the workflow, delivering information to large audience in the format of seminars, conferences and interviews. They are held online, without the need to rent a room for the participants. All this is possible thanks to services for organizing and conducting webinars, which allow you to optimize available resources and save time for preparing an event.
A webinar is a training session conducted in real time from a computer or laptop and in the form of communication. This can be a business meeting, lecture, master class, etc. Since the format allows the lecturer and the audience to have some kind of dialogue, several parties are involved in the process. As a rule, viewers can see a person speaking, and he perceives them in the form of comments in a special chat, where they can ask and answer questions, communicate with each other. But if the participants are less than five people, they can all be displayed on the screen using webcams.
Organization of the webinar
If a large number of people take part, it is necessary to perform some organizational part, namely:
- Find free program for webinars. For these purposes, various popular platforms can be used: from the social network VKontakte to the video hosting YouTube.
- Register those interested by creating a web page describing the event, exact time carrying out and cost (if money is supposed to be taken for information). Usually such events are held for professional and personal development.
- Set up notifications for email addresses left by users in requests. This is necessary in order to send, if necessary required documents and materials for the lesson, remind about the beginning of the broadcast, providing the letter with a link to the place, etc.
- Depending on the platform chosen, it may be necessary to install a special software on a PC or in high speed Internet if a browser is sufficient for the video meeting.
- Prepare the text of the lecture and the visual component (presentations, pictures, graphs, tables, etc.).
This is done to make it easier for the audience to perceive the material.
Free services for webinars
Exists great amount various free sites for webinars. They are presented in the form of programs and online services designed for video meetings, and differ from each other in technical specifications, functionality, capacity, subscription cost, and so on.
Typically, paid sites are used by representatives large companies for the purpose of holding conferences and trainings for employees from different branches. For ordinary users and representatives, representatives of small medium-sized businesses the best option- free services. They provide everything necessary tools to communicate with the participants.
Google hangouts
Google launched an instant messaging and video conferencing software called Google Hangouts in 2013. The service is convenient in that it allows you to unite a number of people for communication. At the same time, it can be used not only for entertainment with friends, but also for the purpose of conducting lectures, trainings and arranging business events at which current or potential partners discuss the terms of cooperation.
In order to host a free webinar on Google Hangouts, you need to carefully prepare for both parties: the listener and the author of the event. In particular, each participant must have a valid Google account, from which they must log in to the official website of the project.
A standard set for communication consists of a computer with Internet access, a headset in the form of headphones with a microphone (or separately) and a webcam. Any browser can be used, but users recommend Chrome because it was created by the same company and is more suited to interact with Google products. The process for creating a webinar is simple:
All participants, regardless of their status (listeners or presenters), have the opportunity to independently choose the sound quality and image quality on the screen. This is done in a special tab in the form of a gear icon. Having opened it, you should select the item " Bandwidth"And apply the appropriate settings. The user can keep in touch by asking or answering questions using the general chat.
Only drawback this method communication is that Google Hangouts has restrictions on the total connection of people. In particular, it is suitable for a conference of no more than ten people.
Ustream
It is one of the most reputable websites. Its total audience is over a million people. It differs from analogs by a high level of video and sound recording. In combination with a good camera, you can watch live broadcast in high quality... The only drawback for the Russian-speaking audience is the fact that the interface is presented exclusively on English language: for those who do not speak it, problems will arise at the stage of applying the settings. However, in other characteristics and functions, it noticeably surpasses other sites for free of charge webinars.
Youtube
You should consider hosting webinars on YouTube if an arrival is expected. a large number spectators. Today, video hosting occupies a leading position in the field of video content and can compete with highly specialized platforms. And this is despite the lack of functional features. Moreover, in comparison with the same Ustream, it loses in the number of possibilities, but not in popularity and ease of use.
Its popularity is due to the fact that it does not require absolutely any investment. WITH using YouTube full online meetings can be held, including paid and private meetings. By choosing it as the main platform, the user deliberately limits himself in working tools. Other disadvantages include:
- Delay video for a few minutes.
- Lack of built-in automatic start notification tool.
- You cannot conduct an audience poll.
- Often, the broadcast is interrupted due to unworked functionality.
In contrast to this, the advantages of the service are given. In particular, it is absolutely free, and the number of participants is unlimited. The whole process of work takes place inside the video hosting online, so there is no need to install additional software on your computer. At the same time, viewers can enter the webinar from any device: smartphones, tablets, laptops, PCs. After the end of the video broadcast, the recording can be published and monetized on the YouTube channel.
To host a webinar on YouTube, you must have a Google+ account. This gives automatic access to almost all of the company's products, including YouTube. Next, you should choose Google item+ Hangouts On Air. In the window that opens, you can mark users who will participate in the conference. Moreover, for corporate domain there is a function thanks to which work colleagues can join the lecture directly from the Google+ feed.
In the "Basic Information" tab, you must enter a description and goals of the project, as well as indicate which category it belongs to. The creator of the stream can choose the privacy settings:
- Open access, when all users who see ads on the Internet can join.
- Access by reference, which implies that the creator must send an invitation in the form of an address to the circle of interested parties.
- Limited access to prevent new users from joining the stream.
In the "Parameters" section, in the "Subcategory" menu item, you can select the level of data transmission delay. If you choose low gear, then the time difference will be minimal - no more than 60 seconds. This allows you to communicate with your audience in near real time. If you select the standard delay, this time will be increased, but the recording quality will be extremely high.
During the webinar, viewers will be able to ask questions and chat. The author also has access to the chat: he can read it and answer questions, write messages and add useful links on this topic.
When the meeting comes to an end, the presenter should click on the "End broadcast" button. After the recording is processed, a video version will be available, to which you can apply privacy settings: hide, or publish on the YouTube channel.
How to host a webinar on VKontakte
Live broadcasts on the VKontakte social network are quite easy. All you need is a smartphone or PC with internet access. For computer and phone do not need to install additional software... But if you wish, you can use free client VK Live on Android and iOS or by an unofficial modification of the program Open broadcaster Software for PC.
To start a webinar, you need to go to the VKontakte website (on own page or to the community), open the "Video" section and select "Create broadcast".
In the video encoder settings, you can generate a link by which the online conference will be available to users. The key is issued together with the link. It must be saved, but not transferred to third parties, since with its help anyone can obtain authorship. As in YouTube, VKontakte has a chat for viewers, and at the end of the broadcast it can be saved and later published in full version on the personal page or in a group.
Why host a webinar
Technical preparation for the webinar is to check the equipment for serviceability: computer or laptop, microphone, webcam. In order for the content to be interesting to the audience, it is important to memorize it well and draw up an event plan.
However, before you start preparing, you should decide on the goal itself. Usually an event is held in order to sell a product or service, to teach the audience, or simply to inform.
Webinar advertising
After completing the step-by-step instructions on how to host the webinar yourself, you need to start inviting participants. The easiest way to do this is through email newsletters or by posting an ad on social media. If the topic of the event is highly specialized, you should take care of advertising. You can post it in groups on Facebook, VKontakte, on thematic sites, etc. This should be done two weeks before the start of the broadcast so that the audience can prepare.
In order to avoid any problems in the process and not distract either the audience or the presenter, you should invite moderators. They will keep order in the chat and control the technical component.
In order for users to be aware of the topic under discussion, you can first send them the documents used and the presentation. After the end of the webinar, you can send out a questionnaire to find out the participants' opinion about the meeting, the quality of its organization and its usefulness.
Or they have already started to implement this tool in work, but are not getting the expected results. You are probably interested in a number of questions: where to start, when and where to conduct, how to choose an interesting and useful content, where to get the audience and how to bring it to the target action ...
The eTutorium academy marketers have prepared a short guide to organizing webinars for you. After reading this article, a clear algorithm will be built in your head: from the timing and structure, to the nuances of attracting and interacting with the audience.
What is a webinar?
To begin with, let's define what a webinar is and what is "all the juice" of its use.
A webinar is a modern format for holding conferences, presentations, meetings, lectures, trainings, master classes and other online events.
This is an interactive seminar organized using web technologies and communication tools (demonstration of the speaker's working screen, broadcasting sound, voice and text chat, uploading and sharing documents, polls and voting), which allow the presenter to conduct the event on the highest level in close interaction with the audience.
Just as in the case of the face-to-face seminar, the target audience is formed by passing the registration. At the appointed time, the host of the webinar and his listeners follow the link to a specially organized web room. Here, participants can listen to the lecturer, ask questions and receive advice without leaving the workplace or while on a business trip or at home. The presenter, in turn, no longer needs to bother with renting premises, coffee breaks and moving. You can host an online webinar in a few clicks! Simply put, it is the choice of those who understand the value of time.
P.S. Full record master class you can watch
Below we have compiled a selection of 7 simple tips, to which not all newbie presenters pay attention. The use of these chips will allow you to quickly turn webinars into a source of constant development, attracting new listeners and expanding your client base.
1. Choose the correct date / time for the webinar
Day of the week. Don't schedule a weekend webinar (unless that's specific to your audience). But which weekday should you choose? We recommend holding the event any day between Tuesday and Thursday. Everyone knows that Monday is a hard day, and on Friday everyone is mentally set to rest.
Times of Day. Here you need to focus exclusively on your target audience. And before setting the time, answer yourself these questions:
- What exactly is my audience doing? This will give you an idea of when listeners are most likely to be free.
- What's their time zone? It is especially important to determine this if you do not live where the bulk of your target audience.
If you are having difficulties with the date and time of the webinar, ask your potential listeners. For example, when announcing an event, create a poll in which you suggest 2-3 start times and ask them to vote.
2. Inform the audience in advance about the date and time of the webinar.
Of course, a webinar is much easier and quicker to organize than a face-to-face seminar. But this does not mean that you can notify listeners a day before the scheduled date. We recommend sending out invitations 1 week in advance, followed by a reminder 3 and 1 days before the start of the broadcast. For better effect in some cases, this criterion can be increased to 2-3 weeks.
A well-announced event will attract a larger flow of listeners. Indicate in the mailing list the key points of the report, information about the lecturers (experience, diplomas, merit, expertise in relation to the topic), focus on the relevance of the webinar specifically for them.
Here illustrative example how we inform
their listeners about the upcoming master classes
3. Choose a reliable webinar venue
You need an easy-to-use, intuitive and feature-rich platform ... All your webinar preparation can go down the drain if, in the midst of your presentation, you suddenly experience hardware problems, audio problems, presentation demo etc.
There are many free online services available on the web today. But, as practice shows, it is they who are characterized by regular failures and instability in work. The thing is that the technology used to synchronize video and audio is very complex and can give strong interference... To organize your webinar, it is better to use a high-quality and proven platform. Therefore, take the time to experiment and test each one before launching your full webinar.
The eTutorium Webinar webinar platform is highly reliable and stable. Through the use of the latest technologies, powerful servers and secure connection, it works without interruptions and delays.
4. Launch your webinar advertising campaign
The topic of the webinar has been approved, the goals have been set, the program and content have been prepared, the platform has been chosen ... What's next? And then you need to decide how to attract people to the event. Where is the best place to post an announcement of an upcoming event so that potential listeners do not pass by and register for sure?
But in short, here is a list of the most effective channels leadgen, with whom you can collect huge audiences for your events:
- Landing Page for the event
- Social networks
- Email marketing to your subscriber base
- Partnership programs
- Your website and / or blog
- Thematic forums
- Contextual advertising in Google and Yandex
- Promo webinars.
5. Create a bright and memorable presentation
Presentations is a powerful tool that sells expertise, ideas, knowledge and experience. And this is a fact! But the problem is that people are no longer surprised by attractive slides in traditional PowerPoint. Listeners are "biting" for something original, interactive, dynamic ...
So, no dry text! Collect visual content: graphs, infographics, pictures, charts, numbers, texts, images, and then use one of the services to create presentations. To do this, we recommend that you study the article "TOP-7 services for creating really cool presentations" and choose the one that suits you.
You will also be interested!
Recently, the eTutorium Academy hosted a master class on "Presentation design for non-designers: how slides can help you increase the effect of a webinar"... Ekaterina Lezhneva, together with the audience, sorted out the most common mistakes in presentations, the principles of designing a good slide, and also worked through the real presentations of the participants step by step.
6. Start a test run of the webinar
As simple as organizing an online event, don't ignore a test run. This is important for checking the sound, the correct display of presentation slides, the quality of testing, the ability to ask questions, etc. It will take very little time, but in this way you will minimize all the risks of technical failures and "overlaps" during your speech.
Load the slides and flip through them testing everything additional functions(animation effects, videos and links). Try to run a survey, testing. Check out how to turn audio and webcam on, off, and stop. Be sure to make sure the webinar is recorded.
7. Don't lose your potential members
Many trainers, starting to organize a webinar, have a clear idea of how many people they need to gather. And persistently go to this goal by any possible ways... But having received the intended number of registrations, they relax and forget about them until the very start of the webinar ... And then they are unpleasantly surprised why so few participants came ...
According to statistics, the webinar attendance rate is only 25-30% of the total number of registrations. But you can increase this figure.
What do I need to do?
- Send a letter of gratitude confirming your registration.
Such a letter is a great opportunity to remind you of the event. This is a good reason to once again announce the date, time and topic of the webinar, as well as tell what awaits the person before, during and after the webinar.
- Send some helpful emails.
Have you forgotten that 70-75% of the registered users forget about the webinar at all? So don't be afraid to remind them of upcoming event... At least 2-3 times. And so that your mailings are not mistaken for intrusive "vaping", try to dilute them with some valuable content. These can be your author's articles, video lectures, recordings of past webinars, etc. The main thing is that the material is saturated with value for your reader and is in harmony with the topic of the upcoming webinar.
As, for example, in this letter, where we give a link
to a useful article from an opinion leader
- Send the last 2 reminder emails
We are talking about the last 2 reminder emails that are sent to participants before the webinar itself. It is better to send one of them 1 day in advance, and the second immediately one hour before the start of the broadcast. In these letters, once again indicate the time, provide a link and data for access to the webinar room.
- Announce your webinar on social media
Successful webinars and high conversions!
I believe that with the help quality content you can overtake competitors, win the reader's trust and turn him into a grateful customer.
Personally, I really enjoy watching the development digital technologies which is currently happening. Everything is developing so rapidly that even what was relevant literally yesterday, today very few people are attracted.
Take, for example, video training courses ... When they first appeared on the market, they were just wildly popular - people were ready to buy them in packs, eager to learn something. Few people even thought about another form of teaching on the Internet. What about today? Video courses are gradually losing popularity, and they are being replaced by so-called webinars.
What is a webinar?
A webinar is a seminar that is held in online mode... To participate in such a seminar, it is enough to have access to the Internet and a computer. ALL! You do not need to go somewhere, sit in stuffy rooms with other students, organizations do not need to send their employees to advanced training courses - the teacher himself virtually comes to visit the students and conduct training.
A webinar implies not just participation, as when watching a video, but the active participation of the listener: you can ask questions, answer questions, solve problems, participate in voting, use interactive modes etc. It is thanks to the convenient form of its organization and good feedback teacher-student in real time explains the great demand for online webinars that can be watched on the Internet today.
To host a webinar, you need to rent a separate webinar room... In most cases, this pleasure is not free, but rather expensive, and most often the price for it is determined by the planned number of participants. However, today I want to tell you about one service, using which you can organize and conduct online webinars on your own, without paying a penny!
OnWebinar - free service webinars, online conferences and video broadcasts. The service is completely in Russian and has detailed manual to work with him.
How to get started with OnWebinar?
WITH home page site, you need to install the Speaker program, register and create a webinar room. Seems complicated, but that's three simple steps, which any PC user can handle very quickly)).
On your personal page, which will have an address of the form login.onwebinar.ru, will be your webinar program... You can give a link to this page to anyone for review.
Speaker main window
Service capabilities
The free webinar service OnWebinar provides its users with the following features:
- organization of open and closed webinars
- unlimited number of participants
- multifunctional for communication
- presentation of presentations in slide mode
- drawing board
- holding
- and links
Many useful functions are in development and will appear soon: user moderation, recording webinars, automatic payment acceptance, etc.
As you can see, even the existing OnWebinar capabilities are quite enough, and all this, I remind you once again, completely free! Moreover, all these features can be implemented on your site - all you need to do is add a page with the widget code.
If you do not intend to organize and conduct webinars yourself, but you would not mind participating in them, then you will find the current schedule of webinars. Choose the topic that interests you and gain knowledge)).
Perhaps if you are professionally engaged in conducting online seminars, then the described OnWebinar functionality will not be enough for you. However, if you are a beginner and want to try to organize and conduct a webinar yourself for free, then this service will suit you very well.
I wish you a pleasant and productive learning experience!
Attention! The project is currently closed and is no longer available.
If Alexander allows, I will answer you. (Because if I write on your site, you will definitely delete my comment!)
I do not think that my answer will be pleasant to you. But it is better to immediately let you understand some things that you apparently have not yet fully understood.
I wondered why you have no comments. I went to your site and came across an article that you published on March 4, 2013 - My first money earned on the Internet!)
I quote the text of the article:
"Conditions of the competition:
1) You need to write an article on your website or blog in which you describe in detail how and in what way you earned your first money on the Internet. It can be any amount, from 10 rubles to 1 million, it does not matter, the main thing is that it was your personal experience and the money was received by you on: webmoney, bank card, current account, on hand by postal order etc.
I HAVE A GREAT MEMORY! BECAUSE I PARTICIPATED IN SUCH COMPETITION 2 YEARS AGO. I immediately went to the site of Alexander Borisov. Found the article I needed.
Now read what was written by Alexander Borisov 2 years ago (April 2, 2011). ( isif-life.ru/news/konkurs...v-internete.html)
Conditions of the competition:
“1) You need to write an article on your website or blog in which you describe in detail how and in what way you earned your first money on the Internet. It can be any amount, from 10 rubles to 1 million, it does not matter, the main thing is that it was your personal experience and the money was received by you on: webmoney, bank card, current account, by postal order, etc.
ATTENTION!!! Money that is earned and is on some account in some system or affiliate program- this is not yet earned money. Earned are those that are received exactly as described above.
The article should also describe how you found out that you can make money on the Internet in general, how you started, what information you studied on what or what methods of earning, and what difficulties you encountered at the initial stage ...
The more details the better. We hope that your experience and knowledge from your articles will help people a lot. looking for opportunities make money on the Internet, do not get confused and do not drown in the sea of information that the Internet is full of today. Do not be afraid to write about your failures in some scams, on the contrary, write about it so that it will be a lesson for others for the future. "
Rodion! With such an insolent approach ... what kind of comments do you want?
You decided to hold the same competition. But they didn't even bother to change the text at least !!! And this is complete plagiarism!
This is not blogger worthy action! My personal opinion.
I did not check other articles. I just got unpleasant to be on your blog!
Elena Romanova
Please, Rodion!
Do you think I was not mistaken? I also took part in this competition. But since I was just taking the first steps ... when the competition ended, I removed all links (at that moment I did not know that links should remain in the competition article). And Alexander Borisov wrote to me that I do not act beautifully. I did it out of ignorance.
Perhaps you are out of ignorance ... Now you know that plagiarism of someone else's text is bad!
In this article, I'll show you how to organize from scratch, do it yourself and (most importantly) completely free of charge. Let's start from the very basics and gradually move on to more complex things.
Setting the goal of the webinar
Before you start organizing a webinar, you need to ask yourself a simple question - what is the purpose of the webinar? From here we will dance with you. Personally, I have always argued and affirm that a webinar can only have two goals - to sell something or teach something. Very often, novice webinarists confuse these two goals.
For example, a future speaker may tell me - I want to host a webinar to show people the possibilities of my program. I want to teach them how to use my program effectively. In such a situation, he sincerely believes that the purpose of the webinar is education. Actually, the main objective a webinar is the promotion (read "sale") of its software. Training is just a way to promote and sell.
What do you need for a webinar?
If this is your first webinar, then you probably think that this is a very difficult task, and it takes a lot of money and even more effort. In fact, the webinar is generally free of charge. In terms of strength, here's everything you need to host a webinar:
- Webinar platform
- Lecture hall
- Webinar plan
Let's start with the simplest.
There are a lot of different services and programs for hosting webinars. They differ from each other in functionality, cost and some other little things. We will compare the paid webinar sites next time, in another article. Now I will recommend you google hengout. It's free and very powerful service from Google, which will allow you to host an unlimited number of webinars for any number of people. In this case, you do not even need to have your own website. You will be hosting your webinar right through youtube in real time. This service has changed a lot. So you cannot bypass it.
In order to use hengout, you just need to register with Google +. After that, you will have a selection menu on the left (the so-called "Ribbon"). There will be "Hangouts" of interest to us.
You will be able to choose either "Video Meetings" or "Live". Video calls are more like group Skype calls. There you will be able to communicate with several people in real time with video.
If you need to host a webinar at large group people, then choose "Live". A hengout has a huge number of functions. How to conduct a webinar through a hengout, we will consider in another article - "Webinar on YouTube".
Webinar Invitation
This is where it gets a little tricky. Gathering people for a webinar is not a matter of five minutes. You will need at least 3-4 days to post invitations. However, I do not recommend announcing a webinar more than 7 days before it. Otherwise, your registered listeners may simply forget about it during this time.
To gather people for a webinar, it is not enough just to post a link to your planned live broadcast in the hengout. Firstly, not everyone is registered with Google Plus. And second, you need to be able to remind people a couple of times that you are hosting a webinar. Even with reminders, no more than 35% of registered participants will come. And without reminders, you generally run the risk of being left with a broken trough (that is, in an empty webinar room).
Registration for the webinar
Reminding people of the webinar is best done by e-mail... You can collect emails of webinar participants for free either through the Justclick.ru service (in the same place you can create a registration page for the webinar), or through another service from Google - Google forms.
I will write you a detailed instruction on how to work with Justclick a little later. Now let's look at how to collect participants through Google forms.
You are already registered with Google Plus, so you don't need to register anywhere else. Go to the page of all services from Google and select "Google Drive" -> "Create" -> "More" -> "Google Forms".
In field " New form»Enter the name of your webinar. In the "Description" field - a little more detail about who this webinar is for and how it will benefit the participants. Next, we create the first field of the form - "Your name". The second field of the form is "Your email".
Choose the type of question "text". You can also change the theme of the form to make it look more interesting. Do not forget to check the "Make this question required" checkbox for the "Your email" field. The name can be omitted.
You can also allow users to change their data after filling in (if they suddenly made a mistake when entering data).
I recommend that you change the message that the user receives after filling out the form. First of all, go to the Add-ons menu and install free app"Form notifications". This simple add-on will notify you when someone registers for a webinar, and will also send a notification to the specified email of the person filling out the form. In the form settings, you can specify:
- After how many registrations should I send you a notification
- What question the participant's email asks for (so that the application knows where to send the notification)
- Which notification text to send to the participant
I recommend setting the subject of the notification "Congratulations on registering for the webinar." In the body of the notification, once again indicate when and what time the webinar will take place, and also briefly describe why you should never miss this webinar.
Also, change the static notification after registering for the webinar. To do this, at the bottom of the question editing page, find the "Answer recorded" field. Change to “Congratulations on registering for the webinar. See you online! " (or something like that).
Now your form is finally ready to collect emails from webinar participants. In google form responses, you can copy all collected emails and add them to the settings of a direct meeting in hengout. Now you can automatically send webinar reminders to registered attendees.
Webinar promotion
If you want to use webinars for your info business, I recommend that you first read the article "" (opens in a new tab). You may not need to promote your webinar yourself right now. But if you have already decided on your own, then start posting a link to your registration form wherever you can.
- Try to use everything to advertise your webinar.
- Place the link on your VKontakte wall and share it with your friends.
- Find thematic communities VKontakte and try posting a webinar announcement there (on the community wall or in a special topic, if there is one).
- Ask participants to like and repost so that your invitation spreads through.
These simple tricks will allow you to collect your first small audience, and it is completely free or very inexpensive.
Webinar plan
Now it's time to think - what and how to speak at our webinar? The average webinar duration is 90 minutes. During this time, you can manage to say about 16,000 words. These are 48 pages of text (!) In no case should you try to speak "impromptu". You must know exactly what you are going to say. Otherwise, your speech will be boring, you will take a lot of pauses, and the speech rate will be low. Don't be surprised if all your listeners scatter long before the end of your webinar.
I have a whole step-by-step instruction what and how to say at the webinar so that people are interested and that they buy what you offer at the end.
Let me remind you that we do not always sell something for money. At a webinar, we can promote demo versions of our program, invite people to register somewhere, or simply spread some idea.
The main thing is to have a concrete result of your performance in numbers, and not just "everyone seemed to like it." Use ours to estimate how much you can expect to earn.
You can find here. And in this article I will give you the main points that you should pay attention to.
1. Trust
If you are promoting or selling something, then the audience should first of all see you as an expert, that is, a person who can be trusted in this. specific issue... Therefore, at the beginning of the webinar, you need to tell what success you have achieved in this field. You can watch it to sound more convincing.
2. Value
You need to clearly and understandably explain to people the benefits and value of what you are selling at the webinar. Especially if you want to charge for it. Listeners should see that the value of your proposal is many times the price you are asking for. By by and large, you must "create value" throughout the entire webinar. In the main body of the webinar, you should provide the main content, constantly emphasizing how much value (in money or time) it brings to your potential customers.
3. Uniqueness
You must be able to explain why this decision should be taken from you, not from your competitors. This stage is also called "detachment from competitors". This can be left at the end of the webinar. By this point, your listeners should already be aware of why they need your decision. Make it so that they do not leave to compare your solution with analogues on the market, but stay with you.
This is, of course, a very general outline of the webinar. In another article, we will analyze in detail and step by step how to sell at a webinar, but I hope you get the main idea. If you master these techniques, it will bring you excellent income.
Summary: How to organize a webinar with your own hands and for free
- Create a "live stream" on Google Henhaut
- Create a registration form in Google Forms
- Place a link to the registration form in social networks
- Ask attendees to spread the word about your webinar
- Prepare a webinar plan in advance
- At the beginning of the webinar, try to inspire maximum trust among the audience.
- In the main part of the webinar, you provide content and emphasize the value of your proposal
- At the end of the webinar, set yourself apart from your competitors
Don't worry if you can't make money the first time (or even get someone to attend a webinar). You will get better and better from time to time. I recommend that you study my in-depth articles on each of these points in order to increase the effectiveness of your webinars at times.
Hope you found this article helpful. Don't forget to download my book. There I show you the fastest way from zero to the first million on the Internet (extract from personal experience for 10 years =)
See you later!
Your Dmitry Novosyolov
