How Human Memory Works: Tips for a UX Designer. How to Visualize the Results of Marketing UX Research

Day after day, we are overwhelmed with a massive flow of information, both offline and online. Thanks to new technologies and fast internet connections, people are creating more content than they are physically capable of consuming. With multiple websites and applications, users don't read everything they see word by word—they skim through the page first to see what might be useful to them. The task of making the interface readable is one of the main factors in achieving usability.

What is interface readability?

Readability is a way of presenting content and navigation elements in a layout that can be easily scanned and therefore read. When interacting with a website, especially for the first time, users quickly scroll through the content to analyze what they need. Any piece of content can become a hook in this process: words, sentences, images or .

Incidentally, this behavior is nothing new: for decades, people have often done the same thing with a new magazine or newspaper, skimming through it before reading the articles carefully. Moreover, reading from the screen is much more tiring than from paper, so users are more selective.

Why is it important? About a decade ago, Jacob Nielsen answered a question about how people read on the Internet: “They don't. People rarely read web pages word by word; instead, they skim through the page, picking out individual words and sentences.” The interaction hasn't changed much since then: we're not willing to invest our time and effort into learning about a website unless we're sure it suits our needs. So, if the eye cannot catch the eye from the first moments of interaction, the risk is high that the user will leave. Whatever the type of website, readability is one of the most important factors in user experience.

How can you check if a web page is readable? Try to look at it from the point of view of a new user and answer two questions:

• Does what you see in the first moments of interaction correspond to the expected audience on this page?
• Can you figure out what information is on the page within the first few seconds?

If you're not sure if both answers are yes, it might be time to think about ways to improve the website. It is worth investing time because well-read pages become much more effective in the following aspects:

• users complete their tasks and achieve their goals faster;
• users make fewer mistakes when searching for the content they need;
• users understand the structure and navigation of the website faster;
• bounce rate is reduced;
• the website looks and feels more believable.

Popular reading patterns

The vital factors that an interface designer should consider are reading patterns, which show how users interact with a web page in the first seconds. When you understand HOW people scan a page or screen, you can prioritize content and direct attention to the most visible areas.

Various experiments collecting eye-tracking data have shown that there are several typical patterns in which visitors typically browse a website.

Z-Pattern is quite typical for web pages with uniform presentation of information and weak visual hierarchy.

Another layout has a zigzag pattern, typical of pages with visually separated blocks of content. Again, the reader's eyes go from left to right, starting at the top left corner, moving across the entire page to the top right corner.

Another model is the F-pattern, presented in research by the Nielsen Norman Group, which shows that users often use the following flow of interaction:

• Users first read a horizontal bar, usually across the top of the content area. This initial element forms the top bar F.
• Users then move around the page a bit, and view it in a second horizontal swipe, which usually covers a shorter area than the previous one. This additional element forms the bottom bar F.
• Finally, users view the left side of the content in a vertical motion. Sometimes this is a rather slow and systematic scan that looks like a solid bar on the eye tracking map. In other cases, users move faster by creating a heat map. This last element forms column F.

Ways to make the interface readable

1. Visual hierarchy

Wrote:

Expert in design, development, web analytics

The development of user interfaces with a competent approach is built in such a way as to create it as attractive and convenient as possible to optimize its interaction with the user.

Web interface developers in any project are faced with the task of creating a user-friendly interface. However, this is not always such a simple task as it might seem at first glance, and sometimes requires considerable design experience. The main requirements here are convenience, practicality and intuitiveness. It is at this point that concepts like UX and UI design come into play, which are often confused. Let's consider each of them separately and define their key points.

UX design (UX design)

User Experience Design translated means "interaction experience" and includes various UX components: information architecture, interaction design, graphic design and content.

In general, UX design implies an integrated approach to the user's interaction with the interface, whether it be a website, mobile application or any other program. The person who does this job is UX designer(recently, more and more often you can hear the names of a UX architect, UX engineer or strategist, since the word “design” in this context is more of a common noun than what we actually used to understand as the meaning of this word) - when developing an interface should take into account as much as possible all the little things, starting from the user environment and the type of electronic device and ending with the methods of entering and displaying information.

Simple example: let's say you invested an impressive amount of money to promote your resource to the first lines of search engines, but its convenience leaves much to be desired. In this case, an impressive number of users will simply leave the site and the effect of this will be minimal. That is why it is necessary to constantly analyze the actions of visitors to the resource, improve your site and follow current trends.

Key questions addressed by UX design:

• Setting goals and objectives - what do we need to achieve in the end?
• Selection of suitable UX tools to achieve goals
• Development of a product that is as convenient and easy to perceive by the target audience
• Analysis of the end result - whether the product meets the customer's expectations and how high the level of user satisfaction is.

It is the competent thoughtfulness of all the details at these stages that will allow you to create an army of fans of your product. A prime example here is Apple, which has taken this path and won the hearts of thousands and millions.

UI design

User Interface Design or user interface is a narrower concept that includes a certain set of graphically designed technical elements (buttons, checkboxes, selectors and other fields). Its task is to help the user organize interaction with the program / site. At present, there are some UI design rules:

1. Organization of interface elements. This means that they must be logically structured and interconnected.
2. Grouping interface elements. It implies grouping logically related elements (menus, forms).
3. Alignment of interface elements. It's hard to imagine that a badly aligned interface can be user-friendly!
4. Uniform style of interface elements. Styling plays an important role, because it is stored in the user's memory.
5. Availability of free space. This allows you to delimit information blocks, focusing on one thing.

The user interface developed according to all the rules significantly increases the efficiency of the resource and gives it a competitive advantage.

Information architecture (IA)

Separately, I would like to say a few words about Information Architecture (IA). Its activity is focused on the organization of data, that is, how information is structured in terms of the user, and not technical or system rules. It determines the placement of elements on the page, the connection of the pages themselves. The competence of IA is rather a menu and navigation and their competent implementation.

Summing up, I would like to note that in different sources UX design means different things, but in general they all mean the work on the product described in the article. What does UX mean to you?

Three approaches are used to determine the value of a property:

Cost approach.

Cost approach- a set of methods for assessing the value of the object of assessment, based on the determination of the costs necessary for the reproduction or replacement of the object of assessment, taking into account wear and tear and obsolescence. Reproduction costs appraisal object are the costs necessary to create an exact copy of the appraisal object using the materials and technologies used to create the appraisal object. replacement costs appraisal object are the costs necessary to create a similar object using materials and technologies in use at the date of appraisal.

The cost approach is applied when it is possible to replace the object of assessment with another object that is either an exact copy of the object of assessment or has similar useful properties. If the subject property tends to decrease in value due to physical condition, functional or economic obsolescence, the cost approach must take into account depreciation and all types of obsolescence.

Comparative approach.

Comparative approach- a set of methods for assessing the value of the appraisal object, based on a comparison of the appraisal object with analogue objects of the appraisal object, in respect of which information on prices is available. Analog object the object of assessment for the purposes of assessment is recognized as an object similar to the object of assessment in terms of the main economic, material, technical and other characteristics that determine its value.

The comparative approach is used when there is reliable and accessible for analysis information about the prices and characteristics of analogue objects. In applying a comparative approach to valuation, the valuer should:

a) select the units of comparison and conduct a comparative analysis of the object of assessment and each object-analogue for all elements of comparison. For each analogue object, several units of comparison can be selected. The choice of units of comparison must be justified by the evaluator. The appraiser must justify the refusal to use other units of comparison adopted during the assessment and related to supply and demand factors;

b) adjust the values ​​of the unit of comparison for analogous objects for each element of comparison, depending on the ratio of the characteristics of the object of assessment and the object-analogue for this element of comparison. When making adjustments, the appraiser must enter and justify the scale of adjustments and provide an explanation of the conditions under which the values ​​of the adjustments introduced will be different. The scale and procedure for adjusting the unit of comparison should not change from one analogue object to another;

c) agree on the results of adjusting the values ​​of units of comparison for the selected analogue objects. The appraiser must substantiate the scheme for reconciling the adjusted values ​​of the units of comparison and the adjusted prices of analogue objects.

income approach.

income approach- a set of methods for assessing the value of the object of assessment, based on the determination of the expected income from the use of the object of assessment.

The income approach is applied when there is reliable information that allows predicting future income that the subject of assessment is able to bring, as well as the costs associated with the subject of assessment. When applying the income approach, the appraiser determines the amount of future income and expenses and the moments of their receipt.

When applying the income approach to valuation, the appraiser must:

a) set the forecast period. The forecasting period is understood as the period in the future, for which, from the date of assessment, the quantitative characteristics of the factors influencing the amount of future income are forecasted;

b) investigate the ability of the object of assessment to generate an income stream during the forecast period, and also draw a conclusion about the ability of the object to generate an income stream in the period after the forecast period;

c) determine the discount rate that reflects the return on investments in investment objects comparable with the object of assessment in terms of risk level, used to bring future income streams to the assessment date;

d) carry out the procedure for converting the flow of expected income during the forecasting period, as well as income after the forecasting period, into the value at the valuation date.

The appraiser, in order to obtain the final value of the appraised object, coordinates (generalizes) the results of calculating the value of the appraised object using various approaches to appraisal and appraisal methods. If more than one valuation method is used by the appraiser within the framework of any approach, the results of applying the valuation methods must be agreed in order to determine the value of the appraised object, established as a result of applying the approach.

When coordinating the results of calculating the cost of the appraised object, the type of value specified in the appraisal task, as well as the appraiser's judgments about the quality of the results obtained within the framework of the applied approaches, should be taken into account. The reconciliation method chosen by the evaluator, as well as all judgments, assumptions and information used by the evaluator when reconciling the results, must be justified. If a weighting procedure is used for harmonization, the evaluator must justify the choice of weights used.

What is the use of your site or application? Is it just to collect information with it? Or buy in one click, and receive goods delivery tomorrow? Or is it more important to quickly find answers to the right questions?

Think about the people who developed this site or app. What was their goal?

They tried to make a web resource that would have everything for which they would love it. An easy-to-use site that quickly gives you the information you're looking for and helps you make informed decisions.

UX, or user experience, encompasses the perceptions and emotions that a software product or service evokes. UX is characterized by ease of use, accessibility and convenience. UX is often spoken about in the context of electronic devices, smartphones, computers, software, or websites. But such a concept is not new; it is something that is changing rapidly driven by technological advances, new interactions and consumer trends.

Users are looking for lightning-fast ways to solve problems, so UX is extremely important. Make sure that the site is clear and easy for users to understand.

If customers do not find the resource useful and easy to use, they will quickly unsubscribe. Most users decide within a minute whether to close the site.

In this article, we talk more about the emerging UX industry, what kind of designers businesses are hiring, and why thoughtful design benefits every business.

What is UX Design?

UX design, or user experience design, is what determines how satisfied the user will be with a software product or service; this process involves improving functionality, usability and convenience. UX design is the creation of software products with a thoughtful and relevant user experience. The field of UX design covers a lot of subsections that are worth considering.

1. Interactive design

Interaction design, or IxD, is a subsection of UX design that defines the interaction between the user and the product; the purpose of these interactions is a good user experience.

2. Visual design

Visual design uses illustrations, photography, typography, and color schemes to enhance the end user experience. In visual design, it is important to follow the principles of artistic design. Among these are balance, space, contrast… Color, shape, size and other elements also influence the design.

3. User research

This is the last of the UX design building blocks that companies use to figure out the expectations of their customers. A successful web project serves a specific purpose and solves specific problems, so an important step is to find out what the consumer needs. Without this, the design is based on only guesses and assumptions.

4. Information architecture

Designers use information architecture to structure and label content in a specific way to make it easier for users to find the information they need. Information architecture is applied in web development, development of smartphones, applications, and is viewed in many physical objects. Ease of use and accessibility are two main aspects of information architecture.

To illustrate, consider a map of the New York subway. By the way, this is a good example of information architecture that helps people get from the conditional point "A" to point "B". And, as the postulate of the Institute of Information Architecture sounds, "if you do something for others, you apply information architecture."

The Component Processes of UX Design

There are three stages of UX design:

1. search for the target audience
2. understanding the goals of the company - how such goals affect the user
3. out of the box thinking

Typically, UX design takes a user-centered approach – creating the right end product in three steps.
Simply put, the needs of those for whom the design is being developed should be taken into account. A lot of solutions are applied to eliminate all sorts of complexities and roughnesses; prototypes are created and tested on users.

Based on the results of the work, the best of the developed options is selected. If you look at things from the user's point of view and design according to their preferences, everyone will like the result.

UX Design Principles

The UX design industry is changing rapidly, but the fundamental principles remain the same. Designers need to understand what they need in terms of visual balance. Brevity and clarity are important nuances; here the principle applies - the less, the better. Strive for the design to be intuitive, and more importantly, take into account the interests and needs of users.

The scope of UX is usually limited to new technologies, but at the heart of it all are old-as-the-world principles that help designers solve all sorts of problems through a consistent and subject methodology.

Consider context: The user must know where he is at the current moment. There should not be a feeling of information overload, or that he is lost. Your task is to prompt and point the right direction.

Be human: Nobody likes the feeling of interacting with a machine. You are more likely to build trust if you show the human side of your company.

Availability: Nobody wants to waste their time. Successful UX design improves navigation.

Ease: Consistency and simplicity of design is always good. You build relationships with users through convenient UX.

Simplicity: No miscalculations or unnecessary descriptions. Go straight to the main point.

Outcome UX

When the UX project is complete, the designer and team show the client and their team a list of what has been done. It is necessary to show the process of work, a list of implemented ideas.

This is an important part of the overall process. This makes it easier for UX designers to find what they are looking for, demonstrate their vision, and explain certain recommendations for improvement.

1. User research

The needs, trends and motivations of users are all revealed through various user studies. This can be quantitative and qualitative data obtained during tests, for example, with the participation of focus groups; a detailed description of the registration process, onboarding and requests to the customer service. The goal is to get a detailed analysis of what is on the site and what else can be improved - all ideas are tested on real users.

Researchers create consumer portraits based on actual data about people, which helps to accurately determine who will interact with a website or application.

Through user research, designers find and define their user.

2. Assessment of competitors

Assessing the strengths and weaknesses of competitors is a way to expand your own UX strategy. It is best to act with the help of analytical reports that highlight competing developments. In fact, this is a detailed analysis of the interactive design of competitors, a list of weaknesses, miscalculations and omissions, in general, what can become a competitive advantage.

3. Interactive design

Description of user interactions can be in the form of a prototype - this way it is easier to understand how users will perform key tasks, find information, and, in general, use the product. The process of searching for information is described, and how convenient the development is. The prototype should be as simplified as possible and close to the final version.

4. Information architecture

IA is the process of taking information and turning it into a digestible form, which is especially important for large sites. It is important to understand the context in which people will use the design. The end result could be a site map with hints, or a sample user flow that shows how visitors navigate the site.

What is User Interface Design?

When Apple introduced the Click Wheel navigation component for the iPod, the thing was intuitive and highly functional - not to mention visual. This is a good example of a successful user interface, or UI. UI is the way you interact with computers, machines, websites, apps, wearables, etc. UI design is what makes all of these things as simple and efficient as possible.

UI vs. UX

UX, user experience, refers to the user's movement on a website or app. UX designers work on the form and function of a product or technology. UI, or user interface, focuses on how the outer shell of a product looks and functions. The scope of UI designers is the tangible and visible components of this process.

General UI elements

UX and UI have a lot in common, but it is important to note the key differences between the two subjects. Again, UI is focused on the outside of the product, while UX is more about how people interact with the site or app. Here are the most common UI elements you need to know about in order to better understand the differences:

Information Components: UI designers use information components to expand the so-called. reader experience – to convey more information. Examples of information components are status indicators, notifications, and message boxes. All this is used as confirmation: the user has completed a certain task. Or to notify that a certain action is required on his part.

Breadcrumb Navigation

It is a design tool that visually improves the usability of a website.

This is how people see their location on a web page, in its hierarchical structure. Any fancy design elements are not required, you just need to show which section of the site the user is in. Typically, such links are placed at the top of the web page of online stores, or on other resources.

Input controls: Users are given multiple options to answer the question they are asked. These can be checkboxes, dropdown lists and radio buttons. The information should be short and concise to make it easier to understand the needs.

Experience Research

Without research, it will not be possible to learn about the needs and preferences of people. UX research is about finding what users want; the data obtained forms the basis of UX design. Companies and designers use research to draw conclusions about what works and what needs to be changed. There are several options for UX research.

Usability testing

The purpose of such a study is to find out how successful the product is; users participate in testing. This is how companies get real information about how people use a product or system, or how that product or system works. There are two main ways to test.

Usability testing on random users is a quick and cheap way for companies and researchers to get information from people who may not know about their product. Random people use the product and share their opinion.

Remote usability testing allows companies to conduct research while users are in their natural environment (for example, at home or in the office).

Usability testing tools

Such tools allow you to find out the opinion of users, analyze feedback, and make certain changes based on the data. If you're looking for a tool to help you figure out how easy your site or app is to use, you have two options:

Adobe Fireworks CS6 allows web designers to create graphics for web pages without having to delve into the intricacies of code or design. Adobe Fireworks has a number of advantages. This tool has impressive pixel accuracy, image compression options (JPEG, GIF, etc.), allowing users to create functional websites and build vectors.

With Adobe XD, you can design websites and mobile applications, as well as prototypes, wireframes, and vector graphics. You can share interactive prototypes across multiple platforms, including Windows, Mac, iOS, and Android—the tool is perfect for teamwork.

Axure RP Pro is another great tool for UX design, and it's free. Axure has several options, including prototyping and documentation. You can even create a user navigation map and site maps. Ideal for creating web and desktop applications, Axure provides users with the ability to quickly export to PDF or HTML.

This is a complex software with many specific functions, incl. non-destructive editing (meaning that Sketch won't change the pixel density of the image you're working with). Code export, pixel accuracy, prototyping, vector editing - these are the main advantages of Sketch.

6. Storyboarding software

You might be wondering why UX design needs a storyboard. But it's a good way to visually predict how a user will interact with your product in a broader context. There are several storyboarding tools, with different features and difficulty levels.

Storyboarder is a free development with basic functionality that is suitable for all designers, regardless of their skill level. This software quickly creates sketches or stick figures to describe a plan or idea. Another tool is Toon Boom Storyboard Pro. It combines the function of drawing, animation, camera control and many other options - for an annual or monthly fee. Wide functionality for sophisticated storytelling and detailed preparatory work. All of these are great for designers who are looking for an opportunity to visually tell their story through an interface.

How to become a UX designer?

If you love design, research, and working with people—listening to others about their experiences—then a career in UX design might be worth considering. In such a case, you will have to focus on the conceptual aspects of the design; create a quality user experience for other users.

There are several important steps on the road to becoming a UX designer. Many universities around the world offer their courses, but in order to enroll in them, 4 years of education in the field of design is usually a prerequisite. There are more flexible programs like Quinnipiac University Graduate Program in User Experience Design. There are also certification programs for professionals. Much depends on the duration of training and the level of training.

If you are ready to fulfill your dream of becoming a UX designer, you will need a resume and a vibrant portfolio. Resources like Dribbble or Behance come in handy. You can showcase your work on your own website built with builders like SquareSpace.

Do not lose sight of the following nuances:

visual appeal

The presentation is everything. The work should speak for itself... show, don't tell! Color choice, typography - it's all important.

Add an About Page

Why should someone hire you? What new can you bring to any organization? Show recruiters your unique vision, or what inspires you.

The employee of your dream company should have no difficulty navigating a portfolio site. Add sections such as contacts, resume, portfolio, about me, etc. to the menu. to make navigation easier.

Explain how you create your UX

Your future employer wants to understand your way of thinking. Add information that tells the recruiter about your UX research, brainstorming, design process, or prototyping.

Create an additional portfolio

Use other tools to make your work available on the web resources where designers and those who want to hire them spend their time,

Outcome

Whether you're a graphic designer, blogger, developer, or whatever, UX design is something that can help you and your company grow. A happy user is the key to success, but without thoughtful UX design, this will not be possible.

Technology is increasingly infiltrating everyday life, and successful UX design removes any barriers between the user and his device (or applications). UX design is now more important than ever - join this movement and reap the benefits for your business.

UX design - what is it? The UI industry is currently growing at a rapid pace, but UX design is still a whole new world for most executives and managers. This area aims to increase user satisfaction with the product, improve usability, accessibility and interaction. Combines traditional human-computer interaction design and considers all aspects of user interaction with a product or service.

UX designers take the lead in improving the basic needs of the end user and trying to create a product that makes the audience happy. This, in turn, leads to healthy investment returns and helps support a growing business or organization.

What does a UX Designer do?

UX designers study and evaluate how users feel about a system, looking at things like ease of use, perceived value of the system, usefulness, efficiency in completing tasks.

UX designers also consider subsystems and processes within a system. For example, they can look into the checkout process on an e-commerce website to see how easy and affordable it is to complete the process of purchasing products from the site. They can delve into the subsystem's components, such as seeing how efficient and enjoyable the user experience is when filling out input fields on a web form.

UX design - what is it? Technology concept

An important concept in UX design is the process by which users create experiences. When a consumer first encounters a product, an instant impression is formed that changes over time. In this process, perception, action, motivation, and cognition come together to form the user experience. This process elicits emotional responses that largely determine whether the experience is positive or negative.

UX designers aim to create process influencing factors intentionally. To do this, the UX designer considers three categories of questions: what, why, and how.

Why- implies the motivation of users to accept the product and desire to possess it.

What- concerns what people can do with the product and its functionality.

how refers to the design of functionality in an accessible and aesthetically pleasing way.

UX design starts with the why, then the what, and finally the how to create products that users can have meaningful experiences with.

Historical retrospective

Compared to many other disciplines, especially web systems, UX design is relatively new. The term "user experience" was coined by Dr. Donald Norman, a cognitive science researcher who was also the first to describe the importance of user-centered design, the notion that design decisions should be based on the needs of consumers. The history of UX design began with the publication of this concept.

Whether working for a startup or a large corporation, a UX designer is directly involved in making the product useful and enjoyable to use for the company's target market. The process of creating a product contains several important steps:

consumer research;

product design;

testing;

implementation.

Let's consider each of them in more detail.

Consumer research: where to start as an aspiring designer?

Analysis of the consumer audience and identification of needs involves communication with real users in the target market. If the subject of research exists only hypothetically and has not yet been created, similar products of competing firms, their advantages and disadvantages become the subject of discussion. If the product already exists, consumers are asked questions about how people feel when navigating the site with the current design, whether it is easy to find the information they need, how structured the pages are. The quality of written and graphic content and the overall visual impression of the site are evaluated separately. The following methods can be used for this part of the process:

questionnaires;

focus group discussions;

online surveys;

task analysis.

It is important to note that if a product is a product of design thought and has nothing to do with user experience and feedback in its development and implementation, it is not the result of UX design.

Design

Design hypothesis development involves envisioning how a new product or service might adapt to how a customer is already behaving (this is revealed by user research). Product design focuses on functionality and usability, not how it looks. At this stage, the following are used:

information architecture;

• prototyping.

Testing

Testing involves verifying that the changes made during the design phase work as intended and fit the purpose. This is a great way to get rid of problems or user difficulties that were not visible at the design stage before starting work at the implementation stage. There are various:

a/b testing;

usability;

remote user testing.

Implementation

Implementation involves working closely with web developers to achieve the end goal. Web development specialists work to turn design ideas into a real website. It is important that developers work as a team throughout the process to make this final step more efficient and optimal.



What is user experience?

Websites and apps are becoming more complex as technology advances. What used to be a one-way static environment has now evolved into a wide interactive experience.

But no matter how much the manufacturing process has changed, the success of a website still depends on only one thing: how users perceive it. “Is this site giving me value? Is it easy to use? Is it nice to be here?" are the questions that users ask themselves when they interact with the company's products, and it is on the basis of this experience that, as a rule, they make a purchase decision.

The user interface (UX for short) in design is how a person feels when interacting with a system. The system can be a website, web application, or desktop software. In a modern context, this is often referred to as human-computer interaction.

The concept of User experience covers all aspects of the interaction of the end user with the company, its services and products. It is important to distinguish the overall design of a project from the user interface, although the user experience is an extremely important part of the design.

It is also necessary to distinguish between UX and usability: according to the definition, the quality attribute of the user interface, which covers ease of learning, efficiency of use, pleasantness, visual acceptability, design aesthetics.



Professional competencies

The UX designer is responsible for all of the steps in the process described above and their implementation. There are a number of professional competencies that are given great attention when training a designer:

leadership;

• project management;

  effective communication with the team.

These professional characteristics are very important for successful work.

What is the difference between UX and UI design?

User Interface (UI) designers focus on the layout and actual design of each element that the user interacts with, while User Experience (UX) designers focus on the user's interactions with that element as well as the overall product experience. UI and UX designers often work together as well as in teams with web developers to create a product that is both visually appealing and enjoyable to use.

What does a UX designer actually do?

UX designers perform different functions depending on the project and stage of development. In the early stages of a project, experts conduct preliminary user experience research, and then plan interactions through the framework and prototyping of their projects, which are then tested using various heuristic techniques.

During development, testing and development of the user interface continues to improve the product and user experience.

Once a project is launched, a UX designer can analyze user metrics to track the results of their work, go back, and keep iterating to improve design weaknesses.



Tasks and methods

UX designers perform different tasks at different points in the process. Below is the main list:

Assessment of the current system. If the system already exists, the UX professional will holistically assess its current state. Problems are identified and corrections are proposed based on the analysis of research data.

A/B testing. A specialist can develop a study to compare the effectiveness and quality of experience of different user interfaces. This is done by hypothesizing (e.g. "a green button is more attractive than a red one"). It then proposes multiple versions of the design and determines the "best experience" in order of testing (e.g. "The green button is better because users clicked on it more often.").

Polls. The UX designer conducts a survey of existing and potential users of the system to get an idea of ​​what was the most effective design decision. Since the experience of an individual user is subjective, the best way to get immediate information is to study and interact with group opinion.

Frameworks and prototypes. Based on their findings, UX specialists can develop wireframes of various layouts and higher fidelity prototypes.

User flows. Designing how users should navigate the system is another popular tool.

Design patterns

Templates provide consistency and a way to find the most efficient "tool" for the job. For example, when designing user interface templates, choosing the right elements (e.g. module tabs, slideshows) for certain tasks based on their effectiveness leads to the best solution. Not only do UX developers come up with design patterns that are used on other websites, but they also develop their own patterns for the current project.

Programs

There are several popular and easily accessible UX design software for work and study. The tools are not just for UX designers. Programmers and webmasters also use them.

UX design courses use prototyping tools - initially they can be done with pen and paper. This inexpensive and accessible tool for training a designer in practice allows you to quickly prototype and move on to design.

Some wireframe and prototyping software tools:




Teaching the basics of UX design uses A/B testing, also known as split testing or multivariate testing. This tool compares different versions of a page. Testing can be done with any of several programs.

Basically A/B testing software splits website traffic into two equal segments. One group sees version A and the other sees version B. Statistics such as conversion rate and bounce rate are tracked for each version. Split testing determines which version is better, and this decision is based on statistical data. One of the most popular A/B testing apps is Google's Website Optimizer.

Content Management

When teaching UX design from scratch, there are many methods of content inventory. Using an in-place server application (which will require you to access a web server) is best suited for production sites. Being closer to the source than third party software, these applications are more accurate and efficient. A simple Excel tool for creating and managing a content inventory, such as the GetUXIndex() template, can be used for this purpose.

Websites built with content management systems like WordPress and Drupal typically have built-in tools that show a map of the existing website.

Polls and feedback

User surveys are another popular UX design challenge. The most efficient and cost-effective way to do this is with a survey and feedback application or remote user testing.

Common survey tools such as PollDaddy are flexible solutions that can be used for other tasks as well. There are usability feedback tools such as Usability and remote user testing services such as Usability Hub that administer the testing system.

Examples

An example of UX design - what is it? User interface design is the process of creating products that provide a meaningful and experiential experience. This implies careful design and usability of the product, aesthetic pleasure of use and extensive functionality.

Thus, products that provide a great user experience (i.e., the iPhone is the best example of UX design) are designed not only for the consumption or use of the product, but for the entire process of acquiring, owning, and even troubleshooting.