How to organize a music group. How to create a business group in VKontakte and promote it correctly

Start writing songs. Write as many songs as possible without sacrificing quality for quantity. Remember that if you want to be the headliner of a concert, your repertoire must consist of at least 11-12 songs in order to meet the allotted time.

• The opening band should have 4-5 songs, so prepare 5 good songs to warm up the already better known bands at first.
• You might want to register the copyright for your songs. You can do this on the Copyright.ru website. ... This is a fairly straightforward process. All you need is to fill out an application and sign a contract.

Select a group name. You can choose a name that has a deep meaning or one that just sounds cool. Usually all members of the group decide together what to call it. It is best to choose short and concise names, they are easier to remember. It's called creating a brand for yourself! Another tip is to avoid using names that are already being used as trademarks. Unless you want to be a group that celebrates a product.

A group in contact, anything can be. This could be a store, a media outlet, a personal blog, or just a community of interest. If you are planning to sell products and services, or just want to create your own community, then you definitely need to start groups on social networks.

First, let's figure out how to create a VKontakte group, and then you yourself can choose the desired community format for yourself.

There are 3 of them on VKontakte:
1. Group
2. Public page (public)
3. Activity

Go to your page and look at the menu on the left. Find “groups”. If there is no such item, then move the mouse over “my page” so that the gear-shaped icon appears and click on it.

Check the box next to the group and click the “save” button. Now in the left menu you will have a new section "groups", click on it.

In front of you you will see a list of all groups to which you are subscribed No. 1. On the tab under number 2, you will see all the groups that you manage.

That is, all the pages that you have created or to which you have access as an administrator or moderator will be visible here. This will be discussed in more detail below.

2. Creating a VKontakte group

Click on the “create community” button. Come up with a name for your new band.

The name should clearly reflect the essence of your community. Your name will be searched for, allowing your community to get free followers and customers.

Group names are very well indexed by search engines. Free traffic will also go from there.
Now you need to decide on the type.

Group- suitable for communities in which it is planned to be active. For example, you need to create many different topics and discussions. Groups are somewhat similar to forums with many different threads and discussions. If you are planning to make a closed community, then you will need to select a group. In public pages, this will not be possible.

Public page (public)- good for sharing news quickly. Great for blogging, media, business, entertainment. Most communities choose this format for its simplicity and convenience.

Event- suitable for organizing meetings, concerts and other events to be held on a specific date.
Choose a topic as accurately as possible and click on the "create a community" button. If your theme is not on the list, then pick a similar one.

Determine the type of page. I have set - an organization or a website. Do not forget to check the box and click on the "create page" button.

Congratulations! Your first group has been created, now you need to make it presentable.

3. Setting up the VKontakte group

You are now in the admin area of ​​your group. From here, you can customize and style your community. These settings are only available to you for now.

You can change your name at any time. But don't do it too often. Also, Vkontakte does not like it when the community was conducted on one topic, and then abruptly switches to another. For this, you can get a blocking (ban) of the group.

This line can be edited. Delete all numbers and letters and write any name in Latin letters. If it is free, then it will be yours.

Community Cover - Cover must be 1590x400 pixels. Try to choose a high-quality picture, people love high-quality and beautiful pictures!

You can make such covers yourself or order them from designers on freelance. If there is no money, then you can pick up a picture from the Internet. Or you can make a cover by.

Just change the size you want. This is exactly what I did for this example. Click “download” and select the prepared picture. Click “save and continue”.

The founding date can be omitted. It takes up extra space and does not make any sense.

Let's go to the “sections”. Select the desired items to be displayed in the community in the right column.

Photo albums. Suitable for those who plan to add a lot of photos. For example, if you are into flowers, you can upload pictures by category.

Audio recordings. You can upload whole albums of music and it will be available to your subscribers. All bands do this.

Discussions. Allows you and your subscribers to create and participate in discussions on various topics.

Events. Allows you to schedule some kind of event for your subscribers.

Places. You can put a GEO label. For example, you have created a group for a business located in your city. You can add an address to this label where customers can find you.

Contacts. If you need something, you can specify your contacts so that people can contact you by writing in private messages or by e-mail.

Main block. Select the main section, which will not be in the right menu, but on the main page. Usually there are goods.

Products. If you plan to sell goods or services through VKontakte, check the box. Additional settings will open in front of you.

In which it will be possible to specify the delivery region, currency and contacts to contact you. Click on “save”.

Let's go to the "comments" tab.

Leave the checkbox if you want subscribers to be able to comment on your publications and news. If you do not want to follow the comments, then disable them.

Section "Participants". Here you will see all your subscribers.

Leaders. In this section, you can add helpers for yourself who will fill the community with useful content, answer questions and keep order. Such people are also called “helper”.

Carefully consider the choice of powers! By appointing a person as an administrator, he will have control over your group. Only appoint people you trust 100% as administrators!

Black list. Here you can add all spammers and other objectionable ones. Give "bans" to all the impudent people! After blacklisting a person, he will never be able to see posts in the community and leave his comments again.

Messages. By connecting messages, your subscribers will be able to write to you directly from the group. It is very convenient if you need to promptly answer customer questions and process incoming requests.

By checking the “add to the left menu” box, the group will be displayed on your page in the left menu. This is very convenient for switching from your page to a group and back.

We will return to the application section a little later, but while our group is ready to work, let's start filling it!

4. VKontakte group design

Go to the main page of the group. You can find it in the left menu or in groups.

Let's add an avatar. Choose a square photo for your avatar.

The photo should be clear and reflect the essence of your group. When you add news, all subscribers will recognize your group precisely by this small image.

Let's pay attention to the menu on the right. All the extensions that we indicated in the "sections" appeared there. You can always disable unnecessary ones. Now you can fill in the sections. Photos, videos, music, goods, topics for discussion, etc.

Add a product. We choose the appropriate category for our product. We write down the name and description. In the description, try to tell as much as possible about your product or service.

Upload multiple photos from different angles if required. You can get by with one photo. We indicate the cost and click “create product”. There can be as many goods as your heart desires.

You shouldn't have any difficulties with filling in other sections, everything is very simple and straightforward.

5. Live broadcasts in the VKontakte group

On Vkontakte it is possible to conduct live broadcasts with your subscribers. This is very convenient if you are doing online training or broadcasting other information.

To start the broadcast, click on “add video” and select “create broadcast”.

To broadcast from a computer, you need special software. If you want to broadcast from your phone, then install a special mobile application.

VK Live for Android
VK Live for iOS

6. Add a VKontakte entry

Let's place our first entry in a group. To do this, you must have prepared a text, photo or video in advance.

Click on the section “what's new” and write any text. If you have large text, then divide it into paragraphs, so it is easier to read, especially from the phone.

Now add to the text, a nice photo related to your community theme. Always remember that beautiful photographs evoke more emotion.

Click on the camera icon and upload a picture from your computer.

If you want to make changes, then click next to the 3-point entry and select “edit”.

7. Create a poll on VKontakte

You can create a poll for the record. A cool feature that allows you to more engage your audience.

Click on the "more" button and select "poll".

Ask an interesting survey and place the answer options, click “save”.

8. Set a timer for recording

Another useful thing in creating themes is the timer. A timer allows you to release pre-scheduled posts to a group at a specified time. You can download different themes on the same day for a week or even a month in advance.

The timer will be available in a post that has not yet been published. Create a new theme, insert text, add a photo, then click on “more” and select “timer”.

Now all you have to do is set the desired date and time and click on the "queue" button. The same should be done with the rest of the recordings.

9. VKontakte community statistics

In the upper right corner there is a menu from which you can always go to the settings of the group, where we were originally located. It's called “community management”.

It also contains a number of other useful functions. For example, statistics. Click on it and get into a new section.

Here you can watch the growth and activity of your group. Monitor the daily reach of your posts.

Knowing the gender and age of your audience will make it much easier for you to communicate with it. If the audience is adult, then they do not need to show pictures with “dumb” humor.

Such an audience is very valuable and needs to be provided with useful content.

See which cities and countries your subscribers are from.

Analyze which posts are getting more shares and likes. This will help you better understand what your people like.

9. How to transfer a group to public and back

If for some reason you suddenly want to transfer the public to a group or vice versa, then this can be done in the main menu. Just click on “transfer to group”.

Before translating, pay attention to a number of changes that you will encounter. You can change the next time only after 30 days.

10. How to create a VKontakte conversation

On Vkontakte, you can create your own chat. For this you need:

1. Go to "messages" and click on the plus sign.

2. Mark the friends with whom you want to chat.

3. Enter the name of the chat and click “create conversation”. Optionally, you can set a chat picture. Ready!

11. How to delete a VKontakte group

If you have created a group, then it will no longer be possible to delete it. The only thing you can do is remove all members from it and make it private.

Then turn off the ability to add new topics and comments and unsubscribe from it yourself. In any case, the group will belong to you. By the way, an unlimited number of communities can be created.

12. How to create a VKontakte group from a phone or tablet

You can create a group from a mobile gadget only if you go to the full version of the VK website. This is not possible in the mobile application.

Open the browser on your phone or tablet and enter vk.com in the search bar, then log in to the site. I will give an example of how I do it from an iPhone.

Click on these 3 dashes and select “full version” in the drop-down menu.

Now you have access to all the settings as for the web version. Go to the vk.com/groups groups and click “create community”. All settings are the same, which we did with you above.

After you have completed all the settings, you can install an additional application on your phone or tablet, especially for group administrators.

VK Admin for Android
VK Admin for iOS

It is very convenient to reply to messages and view statistics in the application.

13. Useful VKontakte applications (widgets)

Go to the main menu and select “applications”.

The list of applications in VK is constantly updated. I will show you the most interesting ones.

Working with email, you constantly have to face the fact that your letters will end up in the spam folder. This is out of the question here. It is very good to sell through this tool. Anyone who has worked with mail will appreciate this widget. Spam is strictly prohibited.

Community widget. This widget refers by name to the visitor who came to your group.

How it works can be seen in the picture. I went to someone else's group, and the widget immediately recognized me by name and surname.

Most people are surprised at this trick, begin to read the text that is written there and happily do what they are asked to do there. Be sure to use this tool in your community.

Conclusion

It is very simple to create a VKontakte group, follow this simple step-by-step instruction and you will not have any difficulties.

Decorate your community beautifully. Choose an attractive cover and avatar.

Make interesting posts and engage subscribers in discussions with polls. The higher the activity in the community, the better your community will rank (more people will see the post).

Follow the statistics and start your group, and then on it.

If you still have questions, then ask them in the comments, I answer all comments!

Quite a frequent occurrence when you want to make a previously created group on Vkontakte visible. I would like to point out right away, why are they being made invisible at all?

At the stage of creating a public, its design and initial content, I don't want users to see the "raw" version. Therefore, at the initial stage, the group in "VK" is made invisible (closed). After passing the preliminary stage, the public is made open. Also, some community owners initially want to make their group limited (giving the status of the importance and privilege of joining) or private (secret) for communication with a narrow circle of people and acquaintances.

How to make a group open / closed:

we go to the group on behalf of the administrator who has full rights to edit it;

press the ellipsis icon;

go to the section "Community Management";

select "Group type", set the required view, among which are available: "Open", "Closed" and "Private".

Let's add some comments.

If you choose such a group type as "Closed", joining it is possible after receiving an invitation and / or approval of the corresponding application by the administrator. By entering the name of the community in the search, only its name and logo (design) will be displayed, you can see the rest only by becoming a member.

When the "Open" type is selected, the group will become visible to everyone, the content can be viewed without being a member.

There is one more specific type, such as "Private", in which it is impossible to see the group even through the search, and in order to become its member, you need to receive a personal invitation.

You can make the group visible in "VK" by setting the "Open" type.

There are a few more important points worth mentioning. If you want to promote the community not only in Vkontakte, but also in the Yandex search engine, then this will require a number of operations.

1) Collect a semantic core using the Yandex Wordstat service, breaking down key queries by article (post). At the first stages, it makes no sense to take high-frequency "keys", you need to focus on the combination of low-frequency and mid-frequency.

2) Published posts must be unique, the minimum text size must be at least 500 characters without spaces. It is important that the name of the community and its description contain at least one key phrase.

3) It is also worth entering your URL name, adding the "key" used in the name to the name.

1) Come up with a status that will contain information about the ongoing promotion, special offer. Search engines often use status information to form a snippet (description for a site in search).

2) The title of albums, topics for discussion, videos should also contain search queries.

3) If it is important for business to demonstrate video recordings to visitors, then you should use the upload via YouTube, since the search engines Yandex and Google refer to the content of this service with a higher priority than to the standard player on Vkontakte.

4) Add the group to the service "Yandex Webmaster" and "Google Search Console»(You can learn more about them in the corresponding articles of our blog). This will inform search engines about the need to index it.

After 7 to 14 days, search engines will index the content in the community and start ranking it in their search results.

Thus, by opening a group for viewing and taking steps to search engine optimization, you can achieve significant results not only from the social network "Vkontakte", but also from the systems "Yandex" and "Google", which ultimately will give a significant increase in targeted traffic and, as a result, customers.

At the same time, the indexing and ranking of the VKontakte community page, as a rule, occurs faster (from 2 weeks to two months, you can see good results with competent and professional promotion) than the website's exit to the top of organic search results (from 2 months to several years depending on the region, the level of competition, the frequency of requests).

In conclusion, we also note that in some types of niches (selling accessories for gadgets, online courses on teaching manicure, etc.) SMM promotion will be less costly, more profitable, relevant and faster than a "standard start" from a website ...

People come here for different reasons. Some are to drive traffic to your site. Others - to build. And some just talk, find interesting interlocutors.

Such an attractive platform for promoting their own projects cannot fail to interest small business owners and those who are just going to start their own business.

Where do you start?

How to create a popular Vkontakte group without special knowledge?

Much easier than. Think - what do you pay attention to when you find yourself in an unfamiliar group? What visual signs of popularity do you see for yourself?

Let's try to understand this issue together.

Benefit from the experience of predecessors

If you decide to create a group, then you have already decided on the topic. Or not?

Do a little analysis anyway. To do this, you need to select the most frequently requested keywords for your topic, for example, using the service wordstat.yandex.ru, and then use the Vkontakte search engine. By gathering information, you will understand the relevance of your topic. Determine the number of similar groups. Or maybe you can think of a more attractive option for yourself.

The main thing is that you will recognize your future competitors by sight.

Be sure to visit them in the groups. Try to identify their strengths, understand their chips. And decide for yourself - how you will stand out from their background, win your piece of the pie.

Do not neglect their experience, try to extract as much information as possible. After all, these people know how to create a popular Vkontakte group, they have already done it.

Create a portrait of the group members: their gender, age, profession, marital status, area of ​​interest. Take your time for this - this is your future target audience. You create a group for them. To make it convenient and interesting for them there.

Give the rudder the right direction

Now let's move on to the design and filling of the group:

• Come up with a catchy name for the group. If the title contains keywords - great. Your task is to choose a name that will be popular in search, and at the same time not very competitive. If the group is regional, then it is desirable that the name of the group contains an indication of geography. This allows you to attract more participants.

• An avatar is the first thing people see when they visit you. It is known that the user keeps his attention on something for only a few seconds. And the first of these seconds belong to the avatar. Try not only to appear in all your glory and design brilliance, but also to show who you are and what your group is dedicated to.

• The description of the group should be concise and meaningful. The first paragraph in the description should reveal the main idea of ​​the community as much as possible. Users should see a solution to their problem in the description. It is imperative to indicate the contact information of your office, store.

• The next answer to the question "how to create a popular Vkontakte group?" will relevance of posted content . Content is the content of your group (informative, entertaining and advertising posts, polls). Many people are wondering. Most of the information is simply copied from thematic sites or friendly Vkontakte groups. It is desirable that some of the information in your group is unique. When writing unique text content, use your knowledge, experience in the business area you are promoting, as well as information from books, printed articles. If you are interested in a more professional promotion of your group, then you can always contact the specialists.

Step on the pedals more boldly

The group has been created. Now is the time to breathe life into it. The group should be found out, it needs members.

We will not dwell on how to attract people to the group. This is a huge topic for another article.

In any case, try to be interested active participants, and not people who dropped in for a tick. You can invite the first members to the group from among your friends or send invitations to members of similar communities. Word of mouth, friends' services and all available advertising tools to help you.

Perhaps, after all these steps, the answer to the question - how to create a popular VKontakte group - will be obvious to you.

But that's not all.

A tailwind in your back

• Engage people in the discussion, conduct polls more often, ask their opinion.
• Fill your group with popular videos and audio. Try an experiment - combine their name with the name of your group. Perhaps this will attract additional visitors to your group.
• Conduct contests, sweepstakes, interactive games. Give out bonuses and prizes. No matter how serious your topic is, 5 minutes of rest will not hurt.
• Change the picture on your avatar from time to time. People respond positively to changes for the better. Unless it's your company logo.
• Study your target audience. Post updates at a time when they are most often on the site.
• Don't give out everything at once. Stretch the updates for the whole day, use the appropriate computer programs as an assistant. Updates will take place without your participation.
• Be sure to check the position of the group in search engines. If you yourself are not strong in SEO, ask the pros for advice on how to create popular VKontakte groups and how to bring them to significant positions in search engines.
• Do not neglect the services of a moderator. Someone needs to monitor and respond to spam in time. This will keep your group from being banned.

Forward to the heights of popularity!

The success of any group at the initial stage depends on the initiative and active actions of its organizer. But even then, having caught the right wave, do not expect the ship to float on its own.

By creating a group in contact, you can unite all like-minded people in one community and close all information from prying eyes, i.e. from people outside the group. But most often open groups are created to promote their services or goods on social networks, and then we will analyze in more detail how to create a VKontakte group.

To create your own VKontakte group, you need to be registered in this social network. We enter our page as usual, go through authorization by entering your username and password. What is most interesting is that the VKontakte site does not complete the connection session for a long time after you leave the site, provided that you have not pressed the Exit button. Thanks to this, regardless of how you are connected to the Internet, through a Mikrotik router or directly with a cable to the provider, by going to the vk.com website you will immediately find yourself on your page. And so, on your VKontakte page on the left in the menu you can observe such an item "My Groups", where we need to go. If this item is not there, you need to go to "My Settings" and activate the display of this menu item.

How to create a group in a contact? We activate the display \ "My Groups \"

In a new account, when you go to "My Groups", you will not be a member of any community and you will immediately be prompted to create a VKontakte group or search for available groups. If you already have connected groups, then you can create a VKontakte group through the "Create community" menu in the upper right corner.

When you create a group, a new window appears in VKontakte, in which you are asked to indicate the name of the community to be created and the type of community. We are naturally interested in the "Group".

Any data can always be added or corrected by going to "Community Management".