Yandex.Zen is a machine learning-based recommendation service built into the desktop and mobile versions of Yandex.Browser, mobile apps, and other Yandex services. In Google Chrome, Mozilla Firefox and Opera browsers, Zen can be added by installing extensions.
Zen is a smart feed with endless scrolling: news, publications, articles, stories of various authors, narratives, and soon a video format of media content similar to YouTube. The tape is formed according to the user's preferences. The algorithm built into the system examines user requests in all Yandex services and provides relevant content.
For example, if you subscribe to a channel you like or like an interesting publication, then media content from this channel and other similar ones will appear in the feed more often. In the same way, you can exclude unwanted content, channels and topics that are uninteresting to a particular user, simply by blocking the channel or putting a dislike on publications.
On Android mobile devices, you can view the Zen feed in the Yandex browser or in the recommendations feed of the launcher from Yandex. And you can also install a separate Zen application from the Play Market. In order for the system to collect statistics on requests and provide the most interesting content, authorization in the Yandex system is required. If you do not have a Yandex account yet, registration will take no more than 2 minutes. Without authorization, the feed will be formed from the preferences of most users. The feed looks like a set of cards, with the title of the article, a short description in the background of the image.
Method 1: Mobile Yandex.Browser
It is logical to assume that a popular branded news service will be built into Yandex.Browser. To view the Zen feed:
1. Install Yandex.Browser.
2. After installation in the browser, you need to activate the Zen feed. To do this, click on the button " Menu» to the right of the search bar.
3. In the context menu that opens, select " Settings».
4. Scroll through the settings menu and find the section " Yandex.Zen”, check the box next to it.
Method 2: Yandex.Zen application
A separate Yandex.Zen application (Zen), for users who, for some reason, do not want to use Yandex.Browser, but would like to read Zen. It can also be downloaded and installed on the Google Play Market. It is a recommendation only. There is a settings menu where you can add interesting sources, block channels, change the country and language, there is also a feedback form.
Authorization is optional, but without it, Yandex will not analyze your search queries, likes and dislikes, it will be impossible to subscribe to the channel of interest and, accordingly, the feed will contain content that is interesting to most users, and not personalized for your interests.
The browser from Yandex provides the original Zen news feed. It is built based on your preferences and views, as well as on the basis of search queries. If you are often interested in technology or fashion, then the news feed will line up exactly to match your interests. In the process of reading the feed, you can raise the priority of some topics and lower the priority of others, then you will be more likely to see certain articles that you voted for more often. You can also completely block publications and sites you don’t like if you don’t want to see them in the Zen feed at all. Learn how to enable and manage Yandex Zen in a browser on a computer and mobile device.
How to enable Zen from Yandex on a computer
After installing the browser and setting it up completely for yourself, you can start editing the Zen feed. If you have not yet debugged the browser for yourself, then do it according to the article.
- Pay attention to the settings icon in the upper right corner of the browser and click on it.
- In the drop-down list, click on the "Settings" line.
- You need to scroll down the menu until you see the Appearance Settings category. It has the item “Show in a new tab Zen - a feed of personal recommendations”. Check the box next to this item and close the browser settings tab.
- Now, when you open a new tab, you will see the Zen feed under the table with your favorite tabs.
- Near each entry there are two icons: a thumbs up and a thumbs down. As you might have guessed, these are special rating indicators. If you press the thumbs up, then more such news will be shown, if you press the thumbs down - less.
- When you vote against the news, two buttons appear: “Block the portal” and “Cancel”. If you block the portal, news from that site will no longer be displayed in Zen.
How to enable Zen from Yandex in your phone
If you have a tablet computer or a phone, then you can also use the browser from Yandex, and at the same time the Zen feed.
- Open your browser and click on the three dots icon in the very bottom right corner of the window.
- You will see the Yandex mobile browser settings. Find the item “Display Yandex Zen recommendations feed” and check the box next to it.
- You'll have a chance to set up a small set of sites as you get started with Zen. Select a few publishers that interest you.
- If there are none among those presented, click on the “More sources” button. New site icons will be displayed for you, which you can select as recommended.
- The Zen feed is now displayed in your mobile browser. Here you can also vote for or against news items.
Scrolling through each block, you will see a small icon with three dots below, clicking on it, a list of three items will appear:
- “More of this” – there will be more similar topics in your feed.
- “Less than that” - there will be fewer of them.
- “Block portal” - news from this site will not be displayed at all.
Now you can easily set up the Zen news feed in the browser from Yandex and be able to view the news that really interests you.
Hello, friends! In this article, we will deal with an interesting and useful feature that, of all browsers, first appeared in Yandex - this is the Zen feed.
Zen is a special service that offers news and publications from various sites that will be of interest to you. The list of posts is generated based on the history of the web browser. That is, Zen analyzes which sites you view and what information you are interested in. And when there is enough material for analysis, then the Zen tape will appear in the browser.
How to turn on the Zen ribbon
To start using it, you do not need to install any third-party extensions and applications. Launch your browser and open a new tab. At the bottom of the page, immediately below the scoreboard, you will see the line "Yandex Zen". Click on the "Enable" button.
You need to select at least 3 sources. Then click on the "Continue" button.
After that, when you open a new tab, Yandex Zen will be displayed below the scoreboard. To view it, click either on the line "your personal recommendations" or on the empty area of the top tile.
It is represented by blocks in which the name of the source, the topic of the news and a small fragment of text are written. If you are interested in the recommendation, click on it, and an article will open in a new tab, where you can read the entire text in detail.
After each page refresh or when a new tab is opened, the recommendations here change.
To open the scoreboard again and close the feed, click on the up arrow on the left.
If, when you open a new tab, you do not have the “Yandex Zen” line at the bottom, and at the same time the ribbon itself is not displayed in the browser, then click on the three horizontal bars in the upper right corner and select “Settings” from the menu.
On the settings page, in the "Appearance settings" section, check the box "Show in a new Zen tab - personal recommendations feed".
Setting up Zen in Yandex browser
If Yandex.Zen began to show a lot of information in the feed that you are not interested in, then you need to tweak it a bit.
At the bottom of each tile with the news there are two buttons "Like" - thumbs up, and "Dislike" - thumbs down. If the material is interesting, click like, if not, dislike. The opinion will be taken into account in the future, the feed will be formed from the material (or similar to it) that you like.
Also, by clicking on the tile with the news and reading it in a separate tab, in the feed on this tile, after that, a small window will appear with buttons: “More of this” - the same Like, “Less of this” - this is Dislike, and “Block this source". Clicking on the last button here will no longer show the news posted on the site that has just been blocked. If you do not want to do anything, click on the cross to close the window on the tile.
How to remove Zen from the browser
Now let's see how it can be removed. There is nothing difficult in this. Simply disable it in the settings of the browser itself.
Go to the settings page and in the "Appearance settings" section, uncheck the box "Show in a new Zen tab - personal recommendations feed".
After that, when opening a new tab, the Zen ribbon will not be displayed under the scoreboard.
Zen on Android in Yandex browser
You can use it not only if the browser is installed on your computer. You can also view recommendations with interesting material on a phone or tablet with an iOS or Android operating system, if Yandex browser is installed on the device.
To enable it on an Android device, go to the browser and at the bottom you will see "Yandex Zen - personal recommendations feed". Swipe up on the page.
After that, you will also see a message on the screen. Click the "Try" button below.
As on a computer, you will be prompted to choose what material you are interested in. Tick at least three sources and click "Continue".
The news tiles will now display in the browser. You can view all the proposed news by scrolling the page up.
If you liked the entry, click on it and read the full text on the site where it was published. Tiles with the news that you have read will turn light gray.
You can set up a Zen feed on your phone as follows. At the bottom of each tile on the right there are three horizontal dots, click on them.
If this function bothers you or, for example, you need to save traffic, then you can disable it in this web browser on Android.
To do this, open the menu. You can do this by pressing the button on the device, which opens the context menu. Then select "Settings" from it.
Turn on Yandex Zen in your Yandex browser and stay up to date with all the interesting news that is happening in the world. Well, if it interferes, you can always remove it.
The Yandex developer is constantly improving its products. One of the 2015 updates for the browser from this company is the Yandex.Zen feed. What is this service and how to use it? Let's consider it in detail.
About the Yandex.Zen service
The Zen feed is under the visual tabs
As you scroll down the tab, more new posts will appear. They consist of a table of contents and the first paragraph of the article, the purpose of which is to interest the user so that he goes to the site and reads the article. Left-click on the publication - the browser will open the page with the full article in a new tab.
The Zen feed also has an official website: https://zen.yandex.ru/.
You can view your news feed on the Yandex.Zena website
The selection of posts for the feed is based on your search queries and sites that you have visited before. For example, sites with a weather forecast in a certain city, online stores with low prices, etc. Thus, the Zen feed is unique for each browser user.
Is it possible to choose the topics of publications yourself?
You can help the service select useful information for you. For this, the Like and Dislike buttons are created. They are located in the lower right corner of the field of each publication.
Like and Dislike buttons help you customize the selection of articles in the Zen feed
If you click on Dislike, a message will appear in the post box saying that Zen has hidden it and will now show less similar content. To return the article to the feed, click on "Cancel" if you accidentally clicked on the Dislike icon.
If you don't want the Zen feed to show posts like this, click on Dislike
Click on the "Block" button if you want to remove all posts in the feed from this source.
Block posts from a source you don't like
If you like the article, click on Like - the feed will understand that more similar articles need to be added to the collection.
Like by post allows you to increase the number of similar articles in the feed
Cons and pros of "Yandex.Zena"
Many users cannot decide if they need a recommendation feed. To help you make a decision, we will tell you about the pros and cons of this service. Let's start with the benefits:
- Reduces time to search for information. Often the information we look for in search engines is already in the Zen feed. It is enough to look through it and find a suitable article. Moreover, Yandex.Zen will offer you not only similar, but also the most popular articles in your field, and this will allow you to study the issue in depth.
- Does not limit the user to hard search phrases. To find the information you need in a regular search engine, you need to enter a clear query. "Yandex.Zen" selects articles for you without your participation.
- Allows authors and bloggers to create their own channels in which they will publish articles, photos and videos in order to collect views and earn money.
- Increases traffic for media sites.
- Allows you to view news and publications not only on a computer, but also on mobile devices.
Yandex.Zen also has disadvantages:
- The selection of recommendations often does not correspond to the real interests of the PC user. The Yandex.Zen feed still has room for improvement.
- Lots of ad blocks in the feed. They can annoy users.
- The inability to bind the tape to a specific location. As a result, there are regional news that people are not interested in.
- The modest functionality of the Yandex.Zen editor, in which authors write articles for their channels.
How to install Yandex.Zen on different browsers
The Yandex.Zen service works not only in the browser of the same name as a built-in function. You can install this ribbon in other browsers, but already as an extension.
How to enable the built-in "Yandex.Zen" in the Yandex browser
As a rule, after installing Yandex.Browser, the Zen feed is enabled by default. When you first start you only need to activate it.
- At the bottom of the new tab window, click the yellow button.
- Mark the sources from which the service will select articles for your feed. You must select at least five resources.
- Click on the "Continue" button.
Please tick at least five sources
Let's consider how to activate this service in Yandex.Browser if the feed suddenly disappeared from the browser.
- Click on the icon with three lines in the upper right corner of the Yandex Browser window. Select the "Settings" section.
Click on "Settings" in the "Yandex Browser" menu
- In the "Appearance settings" block, find the option "Show in a new tab "Zen" - a feed of personal recommendations."
- Check the box next to this option and close the settings tab. The changes will take effect immediately. If the ribbon doesn't appear, restart your browser.
- Log in to the Yandex system so that Zen can remember you and analyze information for you about the sites you visit. To do this, go to the official website of "Yandex".
- Click on the “Login to mail” button in the upper right corner.
Sign in to your Yandex email
- Enter your username and password from your Yandex email account. If you don't have an email address yet, click on "Get Mail". Fill out the form and click on the yellow "Register" button.
Fill out the form to create an e-mail "Yandex"
- Log in to your email on each device where you have Yandex.Browser installed so that the feed is synchronized.
Installing Yandex.Zen in Google Chrome
The Zen service cannot be installed in Google Chrome, since the extension store for this browser no longer has the Visual Bookmarks add-on, which provides the user with a feed of personal recommendations if he does not use Yandex.Browser on his PC.
Installing Yandex.Zen on Mozilla Firefox
The Mozilla add-on store has the Yandex Visual Bookmarks extension, so you can install the Zen feed on it.
- Click on the Mozilla menu icon and click on Add-ons.
Select "Add-ons" from the "Mozilla" menu
- Click on the "Get add-on" section.
Click on "Get Add-on"
- Scroll down the opened tab and click on the blue button "View more add-ons!".
Click on the button "View more add-ons!"
- In the add-ons store, find the search bar and enter the query "Yandex visual bookmarks" into it. In the results, select the extension with this name.
Enter the search query "Yandex visual bookmarks"
- Click on the blue "Add to Firefox" button.
Click on "Add to Firefox"
- The download and installation of the extension will begin. Wait for them to finish.
The installation of the Yandex Visual Bookmarks extension has begun
- Click on "Add".
Click on the "Add" button to complete the installation of the extension
- Open a new tab "Mozilla" and you will see the visual bookmarks of "Yandex", and under it the tape "Zen". A small window will appear in the upper right corner. Click on "Save Change".
- Scroll down the tab and select sources for future posts.
Mark the sources from which the service will select publications for you
How to disable "Zen"
Users turn off "Zen" if they do not like the selection of articles or if they want to save Internet bandwidth.
In order for the Zen feed to disappear from Yandex.Browser, you need to uncheck the box “Show in the new Zen tab - personal recommendations feed” in the browser settings.
Uncheck "Show in New Zen Tab - Personal Recommendation Feed"
Remember that with the next update of Yandex.Browser, all browser elements will be updated and the Zen ribbon will reappear. In this case, you will again need to manually disable it.
How to Remove the Zen Service from Mozilla Firefox
It is not necessary to get rid of the Yandex Visual Bookmarks extension. You can simply disable the news feed in the add-on's settings. Follow these steps:
- Between the visual bookmarks and the ribbon, find the "Settings" link and click on it.
Find the "Settings" button
- In the menu that opens on the right side of the window, find the item "Show in a new Zen tab - personal recommendations feed" and uncheck it. You will immediately see that the tape is gone.
Uncheck "Show in New Zen Tab - Personal Recommendation Feed"
- Close the settings menu by clicking on the cross.
Video: How to Disable the Zen Ribbon in Mozilla Firefox
Problems that may arise in the operation of the service
What to do if the annoying Zen feed doesn't want to disappear from your browser? Or, on the contrary, does not want to turn on and show a selection of articles. Consider common problems and their solutions.
"Yandex.Zen" is not disabled
If Yandex.Zen constantly appears in your browsers, even if you turned it off, this means that you have Yandex services installed on your PC, which automatically change the home page in the browser without your knowledge. To solve the problem, you need to remove the services created by the Yandex developer from the PC.
Zen doesn't work
What you need to do first if the Zen feed does not appear in your Yandex Browser:
- Check if the checkbox is checked next to the item "Show in a new Zen tab - a feed of personal recommendations" in the browser settings (if it is Yandex.Browser) or extensions (if it is Mozilla Firefox, Opera or any other browser). How to enter the "Settings" is described above in the section "How to enable the built-in Yandex.Zen in the Yandex browser" in this article.
- Make sure that you are authorized in the Yandex system. If not, go to your email.
- If you just installed Yandex.Browser and the feed does not appear for you, wait a few hours for the system to analyze your surfing on the Internet and provide publications similar to those that you viewed.
Turn on saving cookies
The news feed may not work due to the disabled saving of cookies, as they become the basis for creating a recommendation feed.
Set "Allow local data to be saved" to "Cookies"
Video: how to enable cookies in Yandex Browser
Browser update
If you have Yandex.Browser installed, but you do not see the Zen ribbon under visual bookmarks, you need to update your browser.
Video: updating Yandex.Browser to the latest version
Reinstalling the browser
If, after the update, "Zen" still does not appear under visual bookmarks, this means that one of the Yandex.Browser components has been violated. The solution is to reinstall the browser.
"Yandex.Zen" is a news feed. Her posts are selected based on your interests. Artificial intelligence analyzes the sites you visit and finds popular articles on this topic for you. The service works not only in Yandex.Browser, but also in other browsers, such as Mozilla Firefox. If you are suddenly tired of the Zen news feed, turn it off in the Settings section - the browser will no longer show you publications.
Yandex.Zen is a machine learning-based recommendation service built into the desktop and mobile versions of Yandex.Browser, mobile apps, and other Yandex services. In browsers, and, Zen can be added by installing extensions.
Zen is a smart feed with endless scrolling: news, publications, articles, stories of various authors, narratives, and soon a video format of media content similar to YouTube. The tape is formed according to the user's preferences. The algorithm built into the system examines user requests in all Yandex services and provides relevant content.
For example, if you subscribe to a channel you like or like an interesting publication, then media content from this channel and other similar ones will appear in the feed more often. In the same way, you can exclude unwanted content, channels and topics that are uninteresting to a particular user, simply by blocking the channel or putting a dislike on publications.
On Android mobile devices, you can view the Zen feed in the Yandex browser or in the recommendations feed of the launcher from Yandex. You can also install a standalone Zen app from . In order for the system to collect statistics on requests and provide the most interesting content, authorization in the Yandex system is required. If you do not have a Yandex account yet, registration will take no more than 2 minutes. Without authorization, the feed will be formed from the preferences of most users. The feed looks like a set of cards, with the title of the article, a short description in the background of the image.
Method 1: Mobile Yandex.Browser
It is logical to assume that a popular branded news service will be built into Yandex.Browser. To view the Zen feed:
Method 2: Yandex.Zen application
A separate Yandex.Zen application (Zen), for users who, for some reason, do not want to use Yandex.Browser, but would like to read Zen. It can also be downloaded and installed on the Google Play Market. It is a recommendation only. There is a settings menu where you can add interesting sources, block channels, change the country and language, there is also a feedback form.
Authorization is optional, but without it, Yandex will not analyze your search queries, likes and dislikes, it will be impossible to subscribe to the channel of interest and, accordingly, the feed will contain content that is interesting to most users, and not personalized for your interests.
Method 3: Yandex Launcher
Along with other Yandex services, Yandex Launcher for Android is also actively gaining popularity. In addition to all the goodies that this launcher has, Zen is also built into it. No additional settings are required - swipe left and the recommendations feed is always at hand. Authorization as in other services at will.
Yandex.Zen is a rather young media service, it was launched in a test version in 2015 for a limited number of users, and in 2017 it became available to everyone. By reading articles and news publications, marking your favorites, you thereby form a personal selection of the best content for yourself.
