It is better to start acquaintance with the Photoshop program by creating a new document. At first, the user will need the ability to open a photo previously saved on a PC. It is also important to learn how to save any picture in Photoshop.
Image or photo saving is affected by the format graphic files, when choosing which it is necessary to take into account the following factors:
The size;
support for transparency;
number of colors.
Information regarding different formats can be found additionally in the materials describing extensions with formats that are used in the program.
Summarize. Saving a picture in Photoshop is done with two menu commands:
This command should be used if the user is working with an existing image in order to edit it. The program updates the file in the format in which it was previously. Saving can be called fast: it does not require additional adjustment of the image parameters from the user.
When a new image is created on the computer, the command will work as "Save As".
File - Save As ... (Shift + Ctrl + S)
This team is considered the main one, and when working with it you need to know many nuances.
After choosing this command, the user must tell Photoshop how he wants to save the photo. You need to name the file, define its format and show the location where it will be saved. All instructions are carried out in the dialog box that appears:
The buttons that allow you to control the navigation are presented as arrows. The user shows them the place where he plans to save the file. With arrow of blue color in the menu you need to select the image format and press the button "Save".
For example, if you give preference Jpg, the dialog will look like this:
It is important to know that here you can adjust the image quality at the request of the user.
To select a designation in the list of fields with numbers, select the desired indicator, the value of which varies within 1-12
... The indicated file size will appear in the window on the right side.
Image quality can affect not only the size, but also the speed with which files are opened and loaded.
Basic ("standard")- in this case, pictures or photos on the monitor are displayed line by line. This is how files are displayed Jpg.
Basic optimized- image with optimized encoding Huffman.
Progressive- a format that provides a display during which the quality of uploaded images is improved.
Saving can be thought of as retaining the results of work in the intermediate stages. The format is specially designed for this. Psd, it was developed for use in Photoshop.
The user needs to select it from the drop-down box with a list of formats and click "Save"... This will allow you to return the photo to editing if necessary: the layers and filters will be saved with the effects that you have already applied.
The user will be able, if necessary, to configure and supplement everything again. Therefore, it is convenient for both professionals and beginners to work in Photoshop: you do not need to create an image from the very beginning, when you can return to the desired stage and fix everything.
If, after saving the picture, the user just wants to close it, the commands described above do not need to be used.
To continue working in the Photoshop program after closing the image, you should click on the cross of the picture tab. When the work is completed, click on the cross of the Photoshop program at the top.
In the window that appears, you will be asked to confirm the exit from Photoshop with or without saving the work results. The cancel button will allow the user to return to the program if they change their mind.
Photo saving formats
PSD and TIFF
Both of these formats allow you to save documents (works) with a structure created by the user. All layers, their order, styles and effects are preserved. There are slight differences in size. Psd weighs less.
The most common format for saving photographs. Suitable for both printing and publishing on the site page.
The main disadvantage this format is the loss of a certain amount of information (pixels) when opening and manipulating the photo.
It makes sense to use it if there are transparent areas in the image.
Uncompressed and unprocessed photo. Contains the most full information about all the features of the picture.
Created by the camera hardware and usually has big size... Save photo to RAW format does not make sense, since processed images do not contain the information that needs to be processed in the editor RAW.
The conclusion is as follows: most often photos are saved in the format Jpeg, but if there is a need to create multiple images different sizes(downward), it is better to use PNG image.
The rest of the formats are not quite suitable for saving photos.
Probably, it would be worth putting this chapter at the beginning of the book, but the authors think that readers have found the command File ›Save(File ›Save) or remembered the key combination known from many other programs CTRL + S... This is enough for teaching Illustrator techniques.
However, sometimes you should reverse Special attention on the operation of saving the file - especially if you are going to transfer it to other people for revision or insertion into the layout program. In these cases, you should think about which format to choose.
Adobe Illustrator - format "for yourself"
By default, an Illustrator document is saved in its native format, which is called this: Adobe illustrator(file extension - AI) and is a variant of the PostScript language. As long as you are the only person working with this document, this format is optimal - it retains all the effects and the most complex types of objects that are in the file. There are very few save settings (Figure 12.1).
The main setting is here - Create PDF Compatible File(Create PDF Compatible File). If it is enabled, the document can be opened in one of the programs that "understand" PDF format: Adobe acrobat, CorelDRAW (via import) and… Adobe Illustrator. Namely Illustrator early versions... The program will warn you that problems may arise when opening the file, but, most likely, it will open and understand everything correctly. Anyway, Illustrator 10 almost always reads Illustrator CS documents correctly. But if you are going to use only the CS-version of the package and only on your computer, then you can choose any save settings - everything will be fine.
Rice. 12.1... Settings for saving file in Adobe Illustrator format
Be careful if you are preparing a document with which other people will work further. For example, drawing an illustration that will go into a book or advertising brochure... The authors are aware of only two layout packages that always correctly interpret the Adobe Illustrator format - Adobe PageMaker (version 6.5 or higher) and Adobe InDesign (preferably CS). In all other cases, you will have to use another PostScript "dialect" - EPS ( Encapsulated PostScript).
Even if you never do video creation on a PC, but are just a fan of watching movies and so on on your computer, then you still have to face the problem one day, in what format to save the video?
Video formats
There are many video formats out there today and it can be easy to get confused about them. What codec and in what player to play? Let's try to figure it out.
Manufacturers are in an endless struggle for leadership in the field digital technologies, and the end consumer at this time is confused in a variety of formats.
- Flash Video (FLV) is intended for playing streaming video, in other words, the video can be watched directly in the browser, and it can also be saved on a PC, and then played back in one of the players that support this format.
- Another popular format is MPEG-4 Part 14 (MP4). It is meant for packaging digital video and audio stream, accompanying subtitles, as well as posters, metadata, etc. Like many modern media containers, they provide the ability to stream from the Internet. Additionally, metadata containing information required for broadcasting is transmitted to the file. Using a container, you can pack multiple video and audio streams. The format is easy to play on a variety of players. The main difference from FLV is its higher quality.
- AVI (Audio Video Interleave). The format allows, without converting to other formats, to view the video not only on a computer, but also on a regular video player.
- MKV format is a special audio-video container, which is similar to AVI, it allows you to store a lot of information. MKV is open project"Matryoshka" (Matroska), which is created to combine most of the standards of multimedia containers on the PC. Peculiarity - open source, which allows absolutely any programmer to improve it. The prevalence of the MKV format is easily explained by the prevalence of additional parameters and functions versus AVI. "Matryoshka" (Matroska) contains a video track (MKV), as well sound track(MKA) plus subtitle track (MKS) and tons of service information, which allows you to create menus (like on DVD), control timing, etc.
In general, there are many video formats, but still - in what format should the video be saved? The most common is MKV format, that is, it is in it that you should save the video on your PC.
What format should the logo be in? Exists great amount formats in which you can save it.
Each of them has its own purpose, as well as advantages and disadvantages. Therefore, it is very important to know the features of the most popular graphic formats to know how each can be used.
But before we start talking about graphic formats, it should be clear that in the world of graphic files, there are two main types of formats: raster and vector graphics... This is a very important point. People who have been working with graphic editors, they know perfectly well what the difference is, and beginners need to learn it in order to know how to do it correctly.
Vector graphics
Vector images are formed from different lines and geometric shapes, the size of which is determined by mathematical equations.
Advantages vector images:
- such images always retain excellent quality when scaling and editing;
- the size of the image has almost no effect on the file size, so it is always small.
Flaws vector images:
- the images are not realistic;
- not many effects available.
Images vector graphics in most cases they have the extension AI, CDR, CGM, DXF. CorelDraw is the most popular graphics editor.
Examples showing the effect of vector graphics when zoomed in: 
Raster graphics
The essence of bitmaps is that they resemble a table with many small cells. The cells in the table are called pixels. Pixel is a bitmap particle. All pixels are the same size and shape. Each pixel has its own color and coordinates. Since the pixels are very small, this mosaic appears to be one piece if the image quality is good. At high resolution, our eyes do not see the “pixelation” of the image.
Advantages bitmaps:
- realistic, they are able to convey graphics, consisting of thousands of small details;
- Many different effects can be applied to images;
- with the help of raster graphics, you can create almost any drawing, of any complexity, therefore it is more common.
Flaws bitmaps:
- large file size;
- loss of quality when scaling.
Bitmap images in most cases have jpg extension, BMP, GIF, PNG, PSD.
Consider what happens to a bitmap when enlarged: 
The most popular program for editing bitmap images - Photoshop.
Logo formats
Now that we have clarified for ourselves what vector and raster graphics and why you need it, let's move on to an overview of graphic files in which you can save the logo.
Vector formats
.Ai - Adobe Illustrator
The vector .Ai file format from Adobe allows you to save a file in original form- all elements of the logo, such as an icon, text, are available for editing and later they can be edited at any time. To open a logo in Ai format, you need special programs such as Adobe Illustrator, CorelDRAW.
In most cases, you can change the text in this format. Opens with programs: Adobe Illustrator, CorelDRAW
Functions: needed to make edits to the original logo.
.EPS - Encapsulated PostScript
This file type is needed for more High Quality logo printing: it allows you to scale your logo without losing quality. The advantage of a logo in EPS format is the ability to simultaneously use both raster and vector image elements. However, editing a logo in EPS format is much more difficult than, for example, in Ai format.
Open with: Adobe Illustrator, CorelDRAW, Inkscape.
Functions: for use on print media, scaling for printing.
.PDF - Portable Document Format
Vector format .PDF is preferred by many designers for a number of reasons. PDF - convenient format since it displays all fonts, page layouts, vectors and bitmaps.
Opens Adobe programs Reader, Foxit Reader, Preview.
Edited by programs such as Adobe Illustrator, CorelDRAW, Inkscape.
Functions: image viewing and printing.
Raster formats
.PNG - Portable Network Graphics
PNG is a great format for logos. It is able to “compress” files without distortion. PNG was created to replace GIF files which include only 256 colors.
Open with: Photoshop (convenient for editing), or any other image viewing program.
Functions: for web graphics and printing (300 dpi)
.JPG / .JPEG - Joint Photographic Experts Group
JPEG is the most widely used image format on the web. The JPEG logo is compressed so files load faster. also in JPEG format can be saved in higher quality, not very distinguishable from vector graphics.
Open in Photoshop for editing, for viewing - any other program.
Features: web graphics and printing (300 dpi).
.TIFF - Tagged Image File Format
TIFF - Big Brothers JPEG files. TIFF files higher quality and take up more hard disk space.
Open in Photoshop - for editing, for viewing it opens with any program.
Why do you need it: in general for printing (300dpi).
“Minimum set” of logo formats
To use a logo for all occasions, you need to have a logo file in following formats:
- .Ai - for the ability to edit the logo. Change color, background, scale.
- .EPS or .PDF - for printing.
- .PNG - for printing and working on the Internet (for a website, social pages). Be sure to need a version of the logo in PNG on transparent background to place it in the site header, on a business card, like a watermark on a photo.
Frequently asked questions about logo formats
We have collected the most popular questions and answers regarding graphic formats. We hope that they will finally fill in all the gaps in the issue of saving the logo:
— What is the best format for a logo: png, jpg, jpeg, or something else?
It is recommended to make the logo in .png. With this format, the minimum of problems and the maximum efficiency of the result. The .png file is smaller, and it is easier to implement various effects (transparency, translucency, etc.)
— What formats should I use to print my logo?
Digital printing formats:
- raster with the extension PSD, TIFF, JPEG.
- vector EPS, CDR, PDF.
Optimal image quality 300 dpi; It makes no sense to increase images with a lower resolution to 300 dpi, since the quality will not improve from this.
Silk screen printing format:
- vector Ai (Adobe Illustrator), EPS and CDR (Corel Draw)
Notes to vector files:
- EPS format contains raster and vector images, as well as their combinations. An important point: preparing and saving the file in EPS format, so that later you can use the file in other programs!
- the text must be converted into curves, or send a file of the font used in the layout.
— In what format should a logo be saved in Photoshop?
Experts do not recommend developing and saving a logo in Photoshop, otherwise you will have to do vectorization (translation from raster to vector format). If you are still working on creating a logo in Photoshop, it is better to save in PSD, PNG and TIFF.
— If done in Korela, then in what format is it better to save?
It all depends on the ultimate purpose of the logo. If you plan to print a logo, the Korelov CDR format is also suitable. If you need it in the future larger size logo, it is better to save it in EPS - then it can be rasterized using Photoshop in the right size.
- How to vectorize a bitmap logo?
You may need to vectorize not only the logo, but also other drawings, photographs and other bitmaps. Sometimes you need to enlarge the logo or draw with vector lines in Photoshop to improve the source ( small image). If you need to vectorize a photographed or scanned image, the online vectorizer will help you VectorMagic... The quality of his work surpasses such popular offline standalone applications like Adobe Streamline or Corel.
Haven't created a logo yet? Here's how to do it.
