Or place an order yourself at. The ideal order form for an online store

Aliexpress is an excellent site for shopping, prices are low, the selection is huge, reliability is high, if not for the long delivery... But what did you want? The goods are sent directly from China! How to place an order on Aliexpress so that the goods reach you EXACTLY?

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This article is essentially a step-by-step instruction that will tell you everything from A to Z, and if something is not clear, then at the end of the article you can watch several training videos. So let's get started.

How to place an order on Aliexpress: 7 steps

Without registering on the site, you won’t be able to place an order, and even if you add the product to your cart, you won’t be able to buy it.

IMPORTANT! Be sure to write down your username and password! I recommend using the LastPass extension, which can store your passwords securely online.

LastPass - what is it? Full review and how to use it...

Second phase— . At this link you can read comprehensive instructions on how to do this correctly. The article also contains a service for converting Cyrillic to Latin, since everything needs to be written ONLY in Latin letters. An exception is when ordering goods from the TMOLL section (delivery from Russia), where the address must be written in Russian.

IMPORTANT! An error in the address may result in the goods not reaching you or not being given to you at the post office!

If you have any doubts about how to correctly write the address on Aliexpress, then contact me in the section, I will definitely help you.

Product selection

Third stage— . In the article at the link you can learn many secrets about searching and selecting products. It is important to understand that Aliexpress is not an online store, but an online market and the same product can be sold by different sellers at completely different prices.

Also at the end of each article there is a search form that can help you find the product you need on Aliexpress; in this case, the site search is conducted by Google, which makes the search very effective.

Checking the seller

Fourth stage— . Aliexpress sellers are different, honest and not so honest, so it is very important to pay attention to the reputation of the store where you want to buy something. At the link above you can read detailed instructions and many tips on how to do this.

An extension from Letishops cashback, which right on the product page will show you what percentage of trust a particular seller has.

Choose cashback

Fifth stage— . Follow the link to find out what cashback is and how it helps you save when purchasing. I have made a table for you from which you can find out which cashback gives you what percentage of return and how much you can trust it.

Pay attention not only to the return rate, but also to the reliability of the service, since you will receive a refund no earlier than in a month, and during this time a lot can happen.

Ordering goods

Payment for goods

Seventh stage— . This is the last stage of placing an order; using the link above you will learn about all possible methods of payment for the goods, choose the most suitable one for you and complete the purchase.

The simplest and most accessible payment method is payment by card. Do not be afraid for the security of this payment, millions of people pay for their purchases using this method every day, it is all quite reliable.

Well, that’s all, we went through all the stages, from beginning to end, if you did everything as I advised you, then after some time you will be able to joyfully run to the post office to pick up your parcel. If problems arise, then read the article on how to get your money back.

” aroused interest from readers, so I decided to continue this series of articles. And today we'll dive into ways to simplify the checkout process in your online store. By applying the solutions in this article, you can easily optimize your checkout page or pages.

Of course, each online store is unique in its own way and there is no optimal option for all cases. Therefore, I will try to give general recommendations that I have verified, and you can decide for yourself what is suitable for you and what is not.

1. Why all this?
2. Types of ordering;
3. Optimization of ordering;
4. We request data from the buyer;
5. 2 working implementation options;
6. Analytics;
7. Conclusion and a small gift!

Why all this?

Before we begin, let's answer the question of why we should optimize the ordering process in an online store:

1. Make the process simple for the visitor;
2. Having started placing an order, do not allow the visitor to interrupt it;
3. And, most importantly, about this process.

No matter how good your website is, all future customers go through the checkout process. And that is why it is so important that this process is simple, fast and does not cause negative emotions in the visitor. If you follow certain rules, the result will not be long in coming.

Types of checkout

There are three basic types of ordering, each of which has its own pros and cons.

1. In a few steps

The most common option, which is built into most . Functionally simple and trivial: on the cart page there is a “Place an order” button, when clicked, the buyer begins placing an order in several steps. There is a step for each type of information requested from the buyer.

Each step collects certain information from the buyer;
The buyer is asked to provide information in portions and is not intimidated by the large number of fields on one page;
Best suited for those online stores that request a lot of information from the buyer;
Still, several steps and reluctance to fill out dozens of fields.

2. One step

The second most popular option is extremely rare in the default CMS, although it can be easily added using modules. When clicking the “Place an order” button in the cart, the buyer is asked to fill out all the data on one page instead of several.

All data is collected on one page;
The optimal solution for most online stores;
Asking for too much information on one page can turn off a buyer. Therefore, it is necessary to optimize the number of fields (discussed below).

3. On the cart page

The option that occurs least often. There is no separate page for the ordering process; everything happens directly on the cart page.

All data is collected on one page with ;
Works best with a minimal set of fields on the page (see screenshot above)
Likewise, asking for too much data on one page can turn off a buyer. Similarly, it is necessary to optimize and reduce the number of fields to fill out.

When considering an online store in its classical sense, it makes sense to take into account only three main options. I suggest moving on to choosing the most optimal one.

Which of the three options should you choose?

I’ll say right away that I haven’t seen any clear rules and regulations in terms of choosing a method for placing an order. Therefore, I start only from my own experience. From my point of view, the best option is: separate one-step ordering page. This option is easily optimized and can be easily scaled for almost any project.

Online store ordering optimization

In this chapter, I will tell you the simplest and most elegant solutions (I implement the rest, more functional solutions only on my own). Just remember to implement them, and not just read them and put them off “for tomorrow.”

We don't need much! We reduce the burden on the buyer

I propose to start optimization not by rearranging elements or adding functionality, but, on the contrary, with reducing the amount of requested data. You should not ask the buyer to enter all the data at all: first name, last name, patronymic, telephone, email, country, region, city, street, house, building, apartment, zip code and much more. This will scare him away, so I suggest simplifying the task.

Let's think about what information on the site needs to be collected, and what is not necessary?

Thus necessary request the following data:

1. Last name and first name.
   Example: “ Andrey Rodionov”
2. Email.
   Example: "
3. Telephone:
   Example: “ +7-123-456-78-90 ”
4. Address for or postal delivery:
   Example: “St. Petersburg, Nevsky pr, building 1, apt. 1" Suggest filling in one field, you should not make a separate field for the street, separate for the house and separate for the apartment.
5. Comments on the order.

There are a total of five fields to fill out. By requesting this data, you can easily:

• Contact the buyer;
• Add it to your subscriber database;
• Send an order.

Agree that everything has become much simpler, although the information requested is exactly the same. Since you in any case confirm the order by phone, you can find out all the information you need verbally.

Now that we have optimized the collection of buyer data, let's look at several options for placing an order based on the recommendations above.

Option #1. Simple and tasteful.

This option is suitable for those who want to optimize the ordering process on this page with little expense. The most important, accept the recommendation to reduce the fields for collecting information from the buyer and display delivery and payment options.

As a result, you should get something like this:

Do you agree that this order form is simple and unpretentious, but at the same time it is effectively ready to fulfill its task? If necessary, add their cost next to it.

Now I propose to consider the second option, which can accommodate much more functionality and convenience for the buyer.

Option #2. Stylish and functional.

If in the first option we collected all the information in one place, then in the second option we will try to separate the data collection and make it more visual.

Step 1. Let's start by collecting buyer data. Let’s take into account the experience of the first option and won’t ask for much

Step 2. Select a delivery method.

If you have at least 2 delivery methods, dividing the options into tabs works very well so that the buyer can immediately concentrate on the option he needs.

This is how you can offer to choose courier delivery:

The attentive reader will notice that the address is requested twice, but this is deliberately done for clarity. In the final version this is not the case.

Here's how to pick it up:

Delivery by Russian Post:

Agree that all this information displayed without tabs would not be so easy to read. And everything looks clean and tidy.

Step 3. Select a payment method.

Here we will also try to make everything as simple and clear as possible.

Now let's see how everything will look assembled.

Looks cozy, doesn't it?

Important clarification: This order form was not just formed out of the blue, but based on our own research into the usability of forms and work with many online stores. And it is precisely this form that is now being implemented in the children’s online store that I am developing. As soon as it is ready, I will be happy to share the link with you.

The final implementation is, of course, yours, but you can easily take the option I proposed as a basis. And to understand how well your checkout is performing, you should resort to analytics.

Analytics of the order submission form

Two indispensable tools will help us with this:

1. Google Analytics. Visualization of sequences.
2. Yandex.Metrica. Webvisor + Form Analytics.

Google Analytics

In this system we will use “Sequence Visualization”. Such tracking will be most effective for online stores with ordering in several steps. It will look something like this (click on the image to enlarge):

The image above shows several checkout steps from the cart to the “Thank you for your purchase” page. Why do you think there are so many failures at the penultimate step?

What will these statistics tell you:

1. Understanding at what step the buyer leaves;
2. Understanding where the buyer goes after placing an order.

How to set up such a tool is described.

Yandex.Metrica

Many people have heard about Webvisor, but not everyone has heard about Form Analytics. In order for these statistics to be tracked, you must have WebVisor enabled and the corresponding Yandex.Metrica code embedded on the site. Take a look at an example of a report on one step of placing an order (click to enlarge):

What will these statistics tell you:

Based on this data, you can easily understand which direction you should think in terms of further optimization of the checkout page.

Conclusion

Today's article has revealed one of the easiest ways to increase the conversion rate of your checkout page. Let's look at your next options:

1. Idlers. Do nothing and enjoy your current conversion rates;
2. For beginners. Conduct an analysis of the problem areas of ordering and prepare a list of changes;
3. Experienced. Conduct analytics, prepare technical specifications for changes, give the task to the programmer;
4. For professionals. Conduct analytics, prepare technical specifications for changes, give the task to the programmer, track implementation and conduct analytics on the updated page.

And yes, I am ready to audit their ordering process for free for the first two people who want it. To do this, just give a link to your online store in the comments and wait for a test order

09.26.2013 Mini audits

Any audit should be based primarily on data from analytics systems and customer behavior statistics. Due to the fact that I do not have this data, the scope of work is greatly narrowed.

Wool day.

Let me start with the fact that the speed of the site is extremely confusing. I checked from several computers, the behavior is equally slow everywhere.

Account.
Do you think there are too many ordering options for one small area?

I'm not sure if I'm suggesting the optimal solution for your situation, but my feeling is that the screenshot below makes things look a little cleaner:

Let's say I want to make an order without registering and click on the appropriate button. We make adjustments:

1. Rename “Mailbox” to E-Mail
2. Combine “Name, Patronymic” and “Last Name” into one and call “Name”
3. If you really want to ask for your date of birth, then leave only the day and month. Not everyone likes to report their year of birth.
4. Why do you need 2 newsletters? What is the motivation to subscribe to 2 newsletters?

Next step.

1. It would be nice to combine this step with the previous one so that the buyer does not have negative thoughts when seeing empty fields
2. It is advisable to remove the index or at least make it optional
3. According to the “Delivery” page, you deliver throughout Russia. So why offer the country again?
4. What will filling a region give you? You can find it out yourself.

Good examples were selected according to usability principles. It is also worth noting that some examples are unique and will not be suitable for every site. Always test and improve elements on the checkout page.

If there are doubts about the approaches - .

What makes ordering enjoyable?

Easy to use. While users do not have an account, they must enter their address and payment information to place an order. A good form should simplify this process: enter as little information as possible from the keyboard.

Useful features:

• • Address search or predictive text input.

• • Copying the delivery address to the payment information address.

• • The request to create an account appears at the end when the user is ready to make purchases.

• • Placing an order without registration.

• Clear error messages so that the user can quickly fix them.

Sources of problems:

• • Forced registration before placing an order.

• • Too many steps.

• • Unnecessary form fields.

• • Unclear error messages.

• Problems with form confirmation. For example, strict time format rules.

Best examples of checkout forms

Domino's

Domino's website has placed an emphasis on mobility. It recognizes device types and adapts to them.

The order form is nice and easy to use: no registration, simple fields to fill out, saved payment information for repeat customers.

Even if the user forgets the password, but uses the same email address, he will still be able to place an order. In such situations, many sites simply return the registration form asking you to reset your password. And this is not always convenient.

They also have an app where you can order with one click. Just open the app, wait 10 seconds, and your pizza is sent to you.

Lowe's

Registration can become an obstacle to making purchases. This extra step before placing an order may be overwhelming for many users.

On the other hand, registration allows you to simplify the purchasing process in the future. It is also convenient for users

Offer to register at the end of the checkout process. You can register on the Lowe's website before clicking the 'make an order' button. There shouldn't be any difficulties here.

Threadless

Excellent ordering form. The user is immediately taken to a page with a shopping cart and payment details. You can place an order without registering, by the way.

The entire order form is on one page. And it's very convenient.

Amazon

It's easy to make repeat purchases on Amazon. Of course, first you will have to fill out information about yourself, but then Amazon will remember them once and for all.

This minimizes the number of clicks and steps. The process from adding an item to your cart to confirming your order takes three steps. Not everyone can handle that much. Plus, spontaneous buyers will disappear.

The checkout form on their website has a great design. One improvement they should make is to make the checkout form stand out from the rest of the content on the page.

There is a progress indicator, total number of products, price and delivery terms. You can also enter the address using autofill, which is very convenient.

Schuh

Their team understands the importance of usability and is constantly improving it.

Look at the screenshot below to see the beauty of this page:

• • Safety. At the top is a confirmation that the page is secure and the company's contact information.

• • Notification about delivery and return of goods. Three points above the checkout form remind users of good delivery conditions, discounts and an easy return process.

• • Progress indicator. Helps users understand how many steps to expect. And the fact that there are three of them already suggests that this is a fast process.

• • Easy registration. Schuh is not interested in registration at this stage, he will offer it later.

• • Links to important information. You don't need to make these links at the bottom too noticeable, but they should be there if the user needs them.

• • Payment Methods. A visual reminder of how users can pay for their order.

• Centered shape. There are a few distracting elements on the page, but the focus is on making a purchase.

Crate & Barrel

The form has a beautiful and simple design. Everything is arranged logically, every field is marked. There is a progress indicator and there are no distracting elements on the page.

Nordstrom

A good example of a one-page order form. It has one advantage - it seems to the user that placing an order is much faster. And it doesn't matter whether it's true.

Nordstrom's website has information about the product and its price, plus empty fields are highlighted in red so the user doesn't miss anything important.

Superbalist.com

This site I made the registration form in the form of a novel - as soon as the user adds an item to the cart, he is prompted (in the form of a pop-up window) to create an account using email or a Facebook account, or log in to an existing one.

The user is then asked to create a password before continuing.

After that, it is sent to a beautiful checkout form (although this is not very convenient for users who want to add more than one item to the cart).

What’s noteworthy is that the Superbalist website adds a lot of small text that explains the delivery terms and what to enter in the fields.

AO.com

AO.com did a good job. On this page you can select the time and date of delivery, and it’s very easy:

The payment page is great. The order amount, delivery date, quantity of goods, etc. are displayed. AO left his contact information so that any user can call immediately if he has any questions.

Joseph Joseph

Another site with a beautiful design of the order form - Joseph Joseph . The page that was chosen as an example is the registration form/checkout without registration.

What they do right: give the customer choice. Some will want to register, while others will not, and they will have the opportunity to place an order without additional procedures.

Good examples, but there is room for improvement...

Zappos website is a good example, they focus on customer service and loyalty.

However, the checkout process is not perfect. Creating an account is a mandatory condition that will not suit all users.

Perhaps in the case of Zappos, brand reputation removes this barrier. I wonder if they tried something different.

After registering, users are redirected to the cart page, which is not very convenient.

In addition, the order form is not highlighted. It gets lost in the background of the main navigation menu, search bar, alphabetical index, etc. There are too many distracting elements that will make users reluctant to place an order.

Highlighting your checkout form doesn't mean luring users in, it means making it easier for them to buy.

Boots

This checkout form is the worst one out there.

What's bad here: the user must write his address twice - when filling out payment information and delivery information. Using the same default address is a good way to reduce form filling time, which many sites use.

Conclusion

The forms may not be similar to each other, but each of them has useful features that you can use when creating your website.

What do each of these forms have in common? They aim to make things easier for users. For example, when you want a user to register, it's better to add one or two steps at the end of the checkout rather than at the beginning.

Do you have any examples of checkout forms that are better than those presented? If yes, share them with us in the comments below the post...

The profitability of any online store primarily depends on how comfortable the conditions are created on the site. Any buyer wants to find what they are looking for as quickly as possible and at the same time spend a minimum of effort. Statistically, most customers don't like the checkout process. That is why, if you want to increase the number of sales, you need to simplify the ordering system on your website.

In online stores, in order to buy a product, the client must fill out order form, which is installed on the site using special scripts, modules or plugins. When creating an order form, adhere to the following rules.

1. Simplicity is the key to effectiveness.

As practice shows, if a buyer encounters any problem when placing an order, he most often leaves the resource for fear of encountering this problem again. If your order form has a few simple steps and is easy to fill out, you are guaranteed consistent sales. It is worth noting that the main thing is not to overdo it with simplicity; always take into account the specifics of your project. The order form on the website must collect the minimum necessary information to complete the order.

2. Use clear examples.

A person always needs a clear example, especially when filling out an order form. Try to create a web form that even a complete beginner can fill out.

3. In total, show the progress of the order to your client.

The client should always see how many stages he has completed and how many still remain to be completed. is of particular importance from a psychological point of view. The classic ordering process takes place in 3-4 stages. The first stage is when the user creates an order list. The second stage - the buyer enters his contact information. The third stage is information verification. The fourth stage is the deal.

4. Dispel all doubts of clients.

In our country, the law on the protection of personal data has recently come into force, but many users do not know about it. In the html order form, be sure to indicate the non-disclosure of personal information. This will significantly increase the trust of your customers.

5. No! registrations.

Almost all buyers have a negative attitude towards any registration, due to the fact that this process can take a long time (in their opinion). Therefore, even if you register on your website without confirming your profile, delete it or make the ordering process available to unregistered users. It is worth noting that in some cases registration, on the contrary, is necessary. For example, when you intend to create a quality customer base. In this case, register on the site through social networks. It's very simple.

All of the above rules and tips undoubtedly increase the efficiency of the order form on the site, but you should always remember that a lot depends on the specifics of the topic. Only by trial and error can you really increase website conversion.