Other social networks except vkontakte and classmates. The largest social networks in Russia and the world - an overview of the brightest representatives

First you will see a presentation with graphs and tables, and below I will add additional statistics that I managed to get. I confess that to collect information together on all social. networks in a particular country is quite difficult. Official sources are reluctant to share statistics, and statistical agencies use different methodologies for collecting information and calculations, so I did not interfere with the numbers regarding social. networks so as not to distort the overall picture. For this reason, several graphs in the presentation show similar information, but in my opinion they are still interesting. Watch and decide for yourself 🙂

By the way, if you need statistics around the world, then see this article:

Overview of the most popular social media networks in Russia

Here I will only give a brief summary. See the presentation below for all the details and figures.

User survey data

• This year, as in the past, the first places in the ranking of social networks in terms of popularity among Russian users go to Vkontakte and Odnoklassniki. These sites are still confidently leading in Russia, and, according to an audience survey, 39% and 32% of respondents said they have accounts in these social networks. networks and use them. A little off topic, but I would like to add that the average user already has as many as 7 social accounts. networks!
• As for the giant of the global social community facebook, then it still remains in third place (24%), although it has increased in growth rates compared to previous years.
• In fourth place we have Skype. This, of course, is not a social network, but due to the unprecedented popularity of messaging services around the world, such sites and applications are now included in official statistics, as they are more and more drawing the attention of users to themselves.
• Gradually dying social net Google+ still remains on the list and takes an honorable fifth place among the Russians. If we talk about global statistics, then Google + does not participate in the rankings at all due to low popularity.
• 6 and 7 lines in the social chart. networks got whatsapp and viber, accounts in which 15% of the surveyed users have. Viber is still quite popular among Russian-speaking users, but at the global level it is very much inferior to the WhatsApp application, whose monthly audience already totals.
• Next we have Instagram, which is ranked 8th in the list and is now ahead of Twitter. Interestingly, Instagram and Twitter compete very zealously for a global audience. Although Twitter does not want to admit it yet, Instagram managed to shift it one position, both in the world and in Russia.
• Closes our top ten is another brainchild of Facebook -. Like it or not, messengers continue to win the hearts of users who are already tired of the informative assault on social networks. networks and try to communicate with friends in a more private setting. This year there are three messengers on the list. It will be very interesting to see how the situation will change in this 2016?! Will new players appear on the list? Wait and see! =)

Age of social media users networks

This year we don't have data for Odnoklassniki and Instagram, so only VK, Facebook, My World and LiveJournal are considered in the first graph. Based on these data, Vkontakte so far boasts the youngest audience. This social network most of the users are under 24 years old. Although, if we look at the statistics in detail, Brand Analytics in its study did not calculate the audience of 12-17 years old for Facebook and LiveJournal. For this reason, I added an additional graph with a breakdown of the Facebook audience, where you can see that there is still a young audience there (see slide number 10), and the 20-29 age category is the most numerous (among Facebook users).

The most adult social the network turned out to be Moy Mir, whose indicators are the highest for users 45+, in comparison with other social networks. networks.

Gender of social media users networks

I want to note right away that the gender of users is not the most accurate statistics, since the amount of accurate data varies for different social networks. networks.

This year, as in the past, women are a little more active on social media. networks than men. In terms of the number of women, Instagram and Moi Mir are still leading us - 75.7% and 60.3%, respectively. Interestingly, compared to last year, the female audience of Instagram has grown by a few percent. Apparently, our men will not fall in love with Instagram yet 🙂 Judging by the numbers, LiveJournal and Twitter are the most “male” social networks in Russia, where the male audience exceeds 50%: 56.4% and 50.6%, respectively.

In contact with

classmates

According to the statistics service LiveInternet for April 2016, the daily audience of the Odnoklassniki website is 46.9 million visitors (according to official OK data), and per month OK visit about 73 million users. Note that this is a general audience, and it is difficult to say how many Russians fall into this figure, because social media. the network is also popular in other CIS countries.

Also, according to the press service, as of December 2015, the monthly mobile audience of the social. network accounts for 64% of the total number of active users. According to comScore statistics as of November 2015, the average user spends 41 minutes per day on the site.

I'll throw in some more interesting data: Odnoklassniki is the second site in RuNet in terms of video views (according to comScore), on which about 300 million videos are viewed per day!

My world

According to the research for April 2016, conducted by the TNS agency (takes into account the entire population of Russia aged 12-64), the audience of the Moi Mir social network includes 16.1 million people per month.

Well, guys, that's all I wanted to tell you about the situation with social networks in Russia.

I wish you successful progress!

VKontakte is perhaps the largest network not only in Russia, but throughout Europe. Its creator, Pavel Durov, initially planned in 2006 to create a place for students to communicate. But after some time, it began to gain popularity and was already intended not only for a specific category of the population.

Every year the site changes according to modern trends. Free music gradually faded away due to subscriptions and various bans. Online broadcasts, advertising, and even a money transfer service began to appear.

A new round of development of the company led to the departure of Pavel Durov, the creator of the Network. Most of the controlling interest passed to MailGroup in 2014. And although many did not like the changes: design, availability of music, and much more, the network continues to be at the peak of popularity to this day. More than 80 million people visit it every day.

Network Capabilities:

Odnoklassniki appeared in the same year as the giant VK. And they began to gain huge popularity. At that time, only there you could find old friends and classmates from all over the world. Therefore, such a domain name was chosen for the site.

After the jump in the popularity of VK, classmates began to be considered a social network for the older generation. Indeed, according to statistics, about 56% of users are people from 25 to 46 years old. In total, the site is visited every day by about 42 million users.

Paid registration was implemented from 2008 to 2010. The account could be accidentally deleted and you would have to pay money to register. This caused a massive outflow of users to other social networks, including VKontakte. But by 2010, this practice was abandoned and returned to the free mode.

Odnoklassniki moved to a more concise OK domain, similar to VK. The site is owned by the same MailGroup.

Opportunities:

• Sending messages between users, adding to contacts.
• Creation of forums and groups, participation in them.
• Money transfers.
• Search for people by certain parameters.
• Live broadcasts.
• Messenger OK Messages.

The portal appeared much earlier than its competitors, but could not gain popularity. To date, only 18 million people are registered in it.

Belongs to the company "Cyril and Methodius", which are engaged in the production of multimedia educational products, manuals and various reference books. For all the time she has changed three domain names: classmate.km.ru in 2003, odnoklassniki.km.ru in 2007 and vkrugudruzei.ru in 2008.

Due to the use of the word “classmates”, the owners of the company had to sue representatives of the OK website. Some users expected the two services to merge into one, but the merger never happened.

The site positioned itself as a service for finding old friends and classmates. It does not have any special features compared to popular social networks.

[email protected] - developed by MailGroup in 2007. Initially, it was meant as a service that would unite many Mail projects under a single interface. But very quickly, in just a few months, the development grew into its own social network.

Almost every year, new features were added to the interface that corresponded to trends: listening to music, microblogging, news comments, messaging. Obviously, the company focused primarily on the giants of the industry - VK and OK.

The fifth most popular site in Russia and the first in Kazakhstan. According to statistics, the only service where the female audience exceeds the male one.

The project appeared on the Internet in 2006. At the moment, it unites 16 million users throughout Russia. It is a social media platform where you can communicate with people, create websites through the designer and share news.

The owners of the site are the Olanola company. They own all 100% of the shares.

Initially, the service was created with the idea of ​​finding classmates and old acquaintances. The idea was the same as other social networks. But the project did not gain popularity, because the creators did not pay due attention to its development.

As a result, Small World changed the concept of the site twice. In 2008, they refocused on the geolocation principle. Now each member of the network could be found on the general map of the Google service. But the maps were undeveloped, and the site did not have its own system.

Since 2012, a new development idea has come - to implement a recommender network, where each user can create their own website. And even make money from it.

Opportunities:

• Self-learning Neuron recommendation service.
• Built-in website builder.
• Earnings on the site subject to its popularity.
• Maintaining a thematic blog.

Since the service is a dating site, in addition to the social network, you can find many paid services here: various casual games. The emphasis is on posting photos. The user can create entire galleries for viewing. Basically, this is what the Photo Country bribes many users with.

Opportunities:

• Dating service.
• Casual games.
• Photo galleries.

The service has been developed since 2007. And first appeared on the web in 2008. It is a simple social network for students, teachers and parents. The purpose of the service is to modernize education for the better.

The emphasis is on education. Here you can post the class schedule, homework and monitor its implementation. Teachers can write messages to students, send timetables and homework. Children - share news with each other, make their own schedule, do homework. Well, parents should monitor the progress of their child.

At the moment, more than half of Russian schools have joined the project and register students without fail.

A couple of decades ago, the concept of a social network had a completely different meaning than it does now, and a wired telephone looked like a technical revolution against the background of paper letters, telegrams and postcards. Now everything is different. Today, the difference between modern forty-year-old parents and sixty-year-old grandparents on the one hand, and their children and grandchildren on the other, is greater than between early Europeans and their ancestors three centuries later. Literally every year brings technical innovations that make humanity change and go through life even faster. The wide and constant growth of their influence is evidence of this.

Modern social networks

Not so long ago, mankind got acquainted with social networks on the Internet. Technically, this is an interactive website that allows it to be used by a large number of users. Such a site exists to create, reproduce and combine social interactions on the World Wide Web. Users include both individuals and communities connected by common hobbies, representatives of small and medium-sized businesses, large organizations. These groups also include thematic forums, especially specialized ones, which have been developing rapidly in recent years.

Usually, the site space makes it possible to indicate data about yourself (year of birth, general and higher educational institutions, favorite activities, etc.), by which the author's account can be found by other participants. Social networks are divided into open and closed. One of the typical features of such services is the system of "friends" and "groups".

Massive development of new Internet directions began in the mid-90s, when popular social projects appeared, first abroad, and then in Russia. But the beginning of the 21st century is considered to be the official beginning of this rise, when several social services that are popular today appeared at once.

Now the latest social networks are very popular among modern users. The only problem is how to find a platform according to your interests, to choose a really interesting place for virtual communication. Sometimes the Internet makes it possible to replace a live dialogue with an electronic one.

microblogging service

Twitter is a new generation social network that quickly became famous. It is a slightly unusual "social network", which makes it possible to send short text notifications and photographs. All data on the user's page is open for viewing by others.

1. The speed of information exchange between subscribers is much faster than in other social networks.
2. All published data is available to users who have their own Twitter account.
3. You can write a so-called “tweet” in just one click. Such speed is welcomed by users. It doesn't take long to type posts.
4. Being a member of this network is fashionable these days. Therefore, many work with it, even when there is no real need.

To work with a social network, the user must first go through the registration process. It's happening fast. All you have to do is enter your phone number, email address, desired nickname and password. Then you can start posting. It is allowed to supplement the text with pictures and photos, videos and polls, links, hashtags and so on.

Icebergs - social network type organizer

Icebergs is a popular social network created in recent years. The site was developed by A. Prett. He chose the simplest way - he just put together the possibilities of the Internet, which are used by many people today. Thus, a new social network called Icebergs was born.

Here you can read books, post, play, create groups, chat or just watch videos and type messages. In fact, Icebergs is a huge organizer of all images, notes, texts and other user materials. But the author went further than one could imagine - he brought everything together, combining it with the interface of a social network.

Bookish - a community for book lovers and writers

Other newer social networks, such as Bookish.com, can become very useful and necessary. The site is focused specifically on working with books. Here you can not only exchange opinions about different works or communicate with other book lovers, but also read and purchase goods. There is also a news feed where interviews with writers and publishers are published. Therefore, for a writer or poet, such a social network will also be interesting from a professional point of view. In it, the authors will be able to work on the promotion of their works.

In addition, Bookish will introduce you to new authors and works from many genres. True, today there are not so many registered users on this service. But the number of active pages is growing rapidly. There are especially many creative people in the social network.

Hey - analogue of Facebook

Hey.Im has become another social network of modern times. The network is designed to search for like-minded people by interests. In Russia, the service is not yet very popular, Hey.Im often replaces Facebook. The latter makes it possible to find a friend at his address, as well as look at his profile, which shows interests, favorite films, music, and so on.

Experts say that Hey.Im will still become popular. The service is focused on finding friends and communication. The design is minimalist, many features that are usually found in social networks are missing here.

Ask fm - question and answer service

The social network ASK.fm is not quite a standard social network. This is a Q&A network that started seven years ago. The site was developed in Latvia. After registration, the participant uploads his profile. You can use either your real name or a pseudonym. In the social network, you can ask questions to other users and answer those that were asked to you. ASK.fm is connected to other social networks that have contributed to the rapid spread of this site.

The service has become a very well-known newest social network in our country and in a number of other states. The number of users has reached several tens of millions of people in a relatively short period of time. The popularity of the site is due to its focus, ease of management and the ability to easily find the information you need.

Family leaf - communication service for parents

The newest social network is aimed at users who are looking for an opportunity to get information and talk about family values ​​or parenting. In principle, we can consider the site specialized, pedagogical orientation. In this regard, the family leaf occupies an important direction, always of interest. Therefore, the growth of the popularity of the social network in the near future is inevitable.

In Russia, this newest social network is not yet very well known, there are very few Russian-language pages, those who are interested can be sent for registration only to English-language counterparts. Although positive changes in the development of the social network are obvious. It can be seen that these topics are not alien to Russians. Many parents are interested in learning about methods of raising children and teenagers abroad. They will be happy to share their experiences.

Pinterest image sharing social network

Not all social networks are focused only on personal pages. For example, Pinterest is a social network with specialized content. Pinterest (in the Russian version "Pinterest") is a site often positioned as a social network where users can post photos. The resource is designed in the form of a "cork board", on which it is possible to create sets of images, divide them by topic. Users can explore the boards of other users, as well as work with a virtual button to post pictures. You can like boards or individual pictures posted by other users.

The great functional features of the site are revealed to the authors working in this newest social network Pinterest. The interface allows you to publish photos, save them, sort, manage video files. The main tool is pointed buttons (pins), with which images can be attached to an electronic board. The latter are usually subdivided into different themes.

Fancy - social network for collectors

Another newest social network is Fancy. Its additional function is a forum for collectors. Here you can chat with friends, post images of your collections, and also purchase something. You can simply search for information of interest with a simple search system and a large number of filters. Fancy is a business website, a blog, a social network, and a photo album. But at present, outside the United States, this network is not popular.

Other modern social networks

The latest social networks are quite diverse and are not limited to those discussed above. More and more interesting resources are constantly emerging. For example, Thumb. This social network has an important feature. The main purpose of the service is to transmit reactions to the decisions of your friends. Therefore, Thumb is such a tool that can help discuss with other users the solution to some problems.

This network function is liked by users both in Western countries and in our country. Thumb is a great solution for people who like to comment and rate events.

Popular social networks in Russia

In our country, services are a little behind, but some development is also visible. For example, in addition to those already noted above, a new social network FactCloud has appeared. In fact, this is a domestic analogue of the foreign Thumb. On the site, you can communicate, as well as support friends, make decisions with them and find out the results of their actions.

Social Internet sites appear very quickly and in large numbers, providing the individual's need for communication and socialization. The creators of web resources do not want to repeat themselves, and this does not make sense - no one wants to switch to analogue services, users will remain loyal to familiar social networks. Therefore, developers are constantly looking for something new: new features, new features and new design. And not just new, but radically different. This is the only way to get users interested.

Undoubtedly, we should not forget about the list of social networks that have been popular for a long time. These are familiar to everyone Odnoklassniki, Vkontakte, Facebook. Numerous groups of users regularly communicate here. Of course, these sites do not have as many features that exist in the latest social networks, but, nevertheless, contact using these services is simple and convenient.

Social networks are the best way to keep in touch with your friends and / or relatives, look for new acquaintances, exchange music, films, photos. It's the end of 2016 and now there are several hundred platforms designed to build social relationships on the Internet. In this article, we will analyze some of the most popular in the world.

5 Tumblrs

4 Vkontakte

3 Twitter

2 Google+

1 Facebook

Today, social networks are so firmly rooted in our lives that the composition of the five most popular social sites practically does not change from year to year. However, the scale of penetration and use of these social networks differs depending on geography and demographic factors. Understanding these differences goes a long way when targeting a specific audience. When comparing the most popular social networks, it is important to pay attention not to the number of registered accounts, but to the number of active users. From the review, you will find out which social networks are growing faster than others, and which are currently in decline.

Most Popular Social Platforms

The chart prepared by analytics agency Statista gives a clear picture of the number of active users (in millions) on the most popular social networks in the world. Tops the Facebook list. This hardly surprises anyone. Facebook holds the majority of the market with over 2 billion active users. In January 2017, the giant's closest competitor was WhatsApp, which is also owned by Facebook. Then he was in second place. Today, YouTube is in second place with 1.5 billion active users. Facebook Messenger and WhatsApp come in third and fourth respectively.

They are followed by platforms, most of whose audience is in the Asia-Pacific region. These are QQ, WeChat and Qzone (with over 600 million active users). This shows that there are a number of popular social media in Asia-Pacific countries. After them, we see a cluster of sites that are popular mainly in the West - Tumblr, Instagram and Twitter.

But what about in Russia?

In Russia, the penetration of social networks is estimated at 47%, 67.8 million Russians have accounts in them. According to Statista, YouTube is the most active in the Russian Federation (63% of respondents), VKontakte ranks second with 61%. The global leader Facebook is only in fourth place with a figure of 35%. Skype and WhatsApp dominate among instant messengers (38% each).

Social networks that grow faster than others

Marketers usually do not spend much time on SMM. In which social network to concentrate efforts? Twitter, which managed to reach 313 million users between 2010 and 2017, has seen the slowest growth compared to its biggest competitors Facebook, WhatsApp and China's WeChat. Founded in 2013, Instagram surpassed Twitter in terms of audience size by 2014.

A new study from Statista has found that in 2017, Twitter has lagged far behind its rivals. It posted the lowest monthly active audience growth, with only 23 million from Q3 2015 to Q3 2017. Facebook, meanwhile, has grown by 461 million.

How users interact with brands on social media

Knowing how to behave and what to post on social media is also important, as it shapes your brand image and, as a result, encourages users to buy your products or vice versa to unfollow your groups. Social media is increasingly being used as a customer service platform where customers, existing and potential, want answers to their questions in real time. From a chart taken from a Sprout Social report, it can be seen that 48% of users can be persuaded to buy by quickly answering questions in a group. 46% respond positively to promotions, and 42% may choose a brand's product if its page has educational content. 27% of the surveyed users admitted that they would want to make a purchase if they were shown materials that usually remain behind the scenes.

Half of Sprout Social survey participants said they would unfollow a brand's community if I posted content that annoyed them, while 27% said they would mark the brand and page as spam and block it. That's why it's so important to reach and engage your potential customers by publishing relevant and interesting content that resonates with your target audience.

Social networks with the most active audience

An important factor that influences how much time we should devote to SMM in a particular social network is the level of audience engagement. Here again, Facebook dominates, which also has the highest engagement over time, according to data obtained by analytics company comScore as a result of studying a group of consumers from the United States.

The success of Facebook is amazing. In addition to the social network itself occupying the top spot, other platforms owned by the corporation also occupied the second and third places. The penetration rate of Facebook Messenger is 47% and Instagram follows right behind it.

From the latest data from Pew Internet, shown in the chart below, we can see that Facebook is also in the lead in terms of the number of active audience per day. 76% of users enter the social network every day, on Instagram this figure is 51%. Only 42% of Twitter users check it daily, which is almost half that of Facebook.

The average daily duration of using social networks in the United States is 2 hours 1 minute, in Russia users spend a little more time on social sites - 2 hours 19 minutes.

Engagement rates in different social networks

Analyst marketing company TrackMaven analyzed 51 million posts from various companies across 130 industries to find out which social networks have the highest engagement rates. The results showed that the absolute leader in terms of engagement per 1000 followers is Instagram. This is so much higher than other social networks that I had to make a separate chart to illustrate the difference between Facebook, LinkedIn and Twitter.

As you can see from the second chart, Facebook is well ahead of Twitter and LinkedIn. The reason for this is to a large extent that more posts are published on Twitter, because there is no algorithm that allows you to show content to only a small part of the audience. Because of this, brands have to bombard their feeds with posts in order to break through the information noise. This, in turn, reduces the level of response to publications. Below is the average daily number of posts per account in three social networks.

General statistics of social media usage around the world

Every year, WeAreSocial updates its comprehensive Global Digital Report, which brings together useful data from social media around the world. From it you can find out how differently social platforms are used in different parts of the world. Surprising is the fact that Western countries are seriously lagging behind in terms of the rate of penetration of social networks.

Below are the main conclusions of the research.

• The number of Internet users in 2018 reached 4.021 billion, up 7 percent from a year ago.
• The audience of social networks in 2018 totals 3.196 billion people - 13% higher than last year's figure.
• The number of mobile phone users is 5.135 billion people, which means plus 4% compared to last year.

The numbers are growing rapidly, especially for social media active users on mobile devices – the penetration rate is 39%, which is 5% more than in 2017.

If we talk about the structure of web traffic depending on the type of device, then mobile users generate the most traffic (52%, which is 4% higher than last year). Only 43% of all web pages are visited from desktops, which is 3% lower than last year.

Northern, Western and Southern Europe, as well as North America, boast the highest levels of Internet penetration - 74% - 94% of the total population use the worldwide web. In Russia, 110 million people use the Internet - 76% of the total population.

The growth of the global audience of social networks since January 2017 amounted to 13%. The fastest growth in the number of users is observed in Saudi Arabia. Since January 2017, their number has increased by 32%, the global average is 17%. Other countries with the highest growth rates include India, Indonesia and Ghana. The reason for the jump was the development of technology, which made it easier for the population to access social platforms. Social networks grew the slowest in the UAE, South Korea and the UK -<5%. В России пользователей соцсетей стало на 8 826 000 человек больше (+15% к прошлогоднему значению).

Since the largest share of users is on Facebook, it would be useful to know how the content you post will perform on this social network and what features to use to increase its reach. According to social network statistics, the average coverage of a publication is 10.7%, while organic posts have 8% (organic coverage in Russia is 11.3%), and for paid posts this value is 26.8% (27.4% in Russia) . Organic and paid posts on Facebook have huge potential. It is important to correctly target publications in order to receive high-quality leads.

You can get a more complete picture of the state of the global digital market in 2018 by studying our survey of the Internet 2017-2018 in the world and in Russia: statistics and trends, which we prepared based on the Global Digital 2018 study.

Popularity of social networks by country

The graph from the GlobalWebIndex report below, based on a survey of Internet users, perfectly reflects the popularity of various social networks by country. Indonesia, the Philippines, Mexico, India, and Brazil are among the top 10 most active audiences on each social media, well ahead of the US, UK, and European countries.

Of the four social networks represented (Facebook, YouTube, Twitter and Google+), Russians most actively visit the video service. Twitter and Google+ are relatively often used by only 20% of our compatriots, while Facebook is regularly viewed by just over 40%.

Demographic statistics of social media usage

As can be seen from the graph, there is a similar structure of social media use in different age groups. This suggests that social networks have reached the stage of maturity when they can be used to reach all demographic groups, regardless of age and gender. The exceptions are Instagram and Tumblr with younger audiences.

Strategies for interacting with the audience of social networks

According to The State of Social 2018, 96% of brands have a presence on Facebook.

At the same time, only half of the respondents have a documented SMM strategy. Large businesses are a little more responsible about this issue than small companies (60% said they have such a document).

When it comes to the types of content published by brands, images, links and texts are in the lead. Even though video posts tend to get the most engagement, video content only comes in at number four. This is primarily due to the complexity of creating such materials.

At the end of 2017, Smart Insights, together with Clutch, conducted a survey among business representatives in which they asked which of the social networks are of the greatest value to them. It turned out that among B2C companies, Facebook is considered the most effective (93% of respondents), and the majority of B2B companies prefer LinkedIn (93%).

The value of social media for brands in 2018

1. If you think that your target audience is not on social networks, you are mistaken.

Through social networks, you can reach any audience, regardless of gender, age, social status. 98% percent of online consumers are registered in social networks, quite a large part of them are adults aged 55-64.

1. A third of all time on the Internet people devote to social networks.

The average user spends 2 hours 15 minutes a day scrolling through the feed and chatting on social platforms, while young people aged 16-24 spend almost three hours. If you do not consider SMM as a channel for attracting customers, then you are voluntarily giving up the attention of your target audience to competitors.

1. Half of all social media users are subscribed to brand pages.

4 out of 10 Internet users follow the pages of their favorite companies on social networks, and a quarter follow brands when they plan to buy something. People have a positive attitude towards such content, so an active presence in social media is of great value to companies.

1. Social networks are the main source of information for consumers.

People aged 16-24 prefer to search for information about brands in social networks, rather than in search engines. A quarter of users in this age group admit that a large number of likes on a brand's page can persuade them to buy. In the group of 35-44 years old, 20% of respondents said the same. Social commerce can be considered one of the main channels for generating income, which means that it is important to diversify efforts, and not rely only on advertising.

1. Watching videos is my favorite social media activity.

Facebook is the largest social network in terms of the number of users, but YouTube takes the first place in terms of traffic and the reason is in the video. Video posts get the most active response, which is why leading brands constantly publish videos on their pages.

The following materials were used in preparing the article:

1. Global Social Media Research Summary 2018 by Smart Insights
2. The State of Social 2018 Report by Social Media Week
3. The Biggest Social Media Trends Shaping 2018 article published on the GlobalWebIndex blog
4. Social Networks Study: How social networks were used in 2017 by Metricool analytical agency
5. Global Digital 2018 report package compiled by WeAreSocial analytical agency

Do you want to order the maintenance of your company's communities in social networks? Contact us by phone: