Almost all small and large communities use widgets in VK for a group. They greatly simplify the work of the administrator, help to connect the site with a social network, sell their products, communicate with subscribers, collect and process applications for services. Developers are constantly adding new applications. We decided to make a list top 10 useful and interesting extensions that will help increase the efficiency of .
After reading the article to the end, you will not only decide which widgets will be useful for a group dedicated to your business, but you will also be able to add and configure the desired widget.
Top 10 best and most useful VK widgets for a group
Despite their huge number, the most popular and necessary options can be distinguished. Let's look at them:
goods store
For whom: people who sell goods.
Target: selling products directly in the group without going to other sites and online stores.
In 2015, a service was launched to support the retail social network. It looks more like a storefront than a full-fledged online store, but you can make a sale and receive money without any problems.
To connect, you need to go to the menu "Community/Page Management". Choose a section "Applications" and add the corresponding widget. A window will automatically open in front of you in which you need to configure all the parameters. You can see an example of filling in the fields in the screenshot above.
It is necessary to set the main points:
- delivery region.
- Currency. You can choose the Russian ruble, Ukrainian hryvnia, Kazakhstani currency - tenge, dollar or euro.
- Contact. Be sure to set up this section so that you can accept orders. You can specify a team leader or arrange for orders to be received via messages.
All these items will be on one page. As soon as you fill out the product cards, complete the basic settings, the product block will appear on the main page of the group.
Donations
For whom: communities that share useful information for free.
Target: Support group owners.
Most communities post useful content for free. At the same time, there are subscribers who are ready to support the administrator with money.
To connect the widget, you need to go to the section "Community Management". Go to tab "Applications" and add "Donations".
Everything is already working, you only need to configure the basic parameters:
- You can change the name of the button if you wish.
- specify the category of users;
- select a snippet, it will be located next to the link to the application;
- the name of the application itself.
After that, be sure to save your changes. Enter information in the text block, set up an electronic wallet.
After installation and configuration, be sure to write in which you accept money for community development.
Spycat: VK Lead Widget Builder
For whom: community owners.
Target: improving behavioral factors, attracting customers.
Each person can set up a direct appeal to the visitor by name. You can write your own selling proposition to increase brand awareness.
To add an application, you must go to the group. Click on the three dots under the main photo. Select "Community Management" from the list. In the right column, click on Applications. Select and add the appropriate widget.
Fill in the main fields:
- button name;
- who can see her;
- snippet;
- Application Name.
Select text or personal type.
We proceed to editing, fill in the main points. Next, save and immediately turn it on. A small window will open in front of you, if you like everything, click "Update widget in group".
The advantage of this widget is that it does not look like a call to purchase, rather it is like a greeting that improves the appearance and sets the user in a more positive way. To delve into the topic of the visual component in even more detail, study.
Messaging
For whom: wishing to send messages with any materials, automate the mailing list.
Target: collect a base of active subscribers who can be informed about new promotions or .
If you want to enable this feature, go to the page - https://vk.com/app5748831. Click Connect App.
If everything was done correctly, you will see a window about the successful completion of the operation.
Applications
For whom: Ideal for businesses or groups looking to build a customer base to sell products, services, or invite to events.
Target A: Turn users on the social network into customers.
Go to the Applications section on your group page. Select the appropriate application and click "Add".
Customize the button title, visibility, snippet, and app title. Then go to the main settings and fill in the fields as you see fit.
Tests
For whom: all communities, ideal for online stores and companies.
Target: get the opinions of subscribers without redirecting them to other sites.
Advantage in several types of tests. The administrator himself decides when the audience learns about the answers or it may not recognize them at all. You can assign points to each question.
The connection process is no different. You can see an example of filling in the main fields above. Save the changes and wait for the results of the users passing your test.
Questionnaires
For whom: Suitable for the owner of any groups.
Target: conduct a complete survey or survey of subscribers and visitors to the community.
You can create various types of questionnaires with questions and multi-step voting. Use this for audience research or as a brief for clients. There are detailed statistics that allow you to study the audience. A notification setting has been created to make the work of the administrator and users more comfortable.
To add, go to "Page Management" - "Applications". Select "Profiles" and click "Add".
We fill in the basic settings and proceed to the creation of questionnaires. Click on the "Go to application management" button.
Let's look at an example of creating a questionnaire:
- We enter the name.
- Click on the first item (see the example in the screenshot above).
- Ask a question and add answer options.
- Click "Save".
You can significantly expand the questionnaire by adding more items, photos, different types of questions.
Personal account for joint venture
For whom: owners of online stores.
Target: makes it easy to participate in joint purchases.
Immediately after installation, you will get the following features:
- displaying the total invoice for purchases;
- notifications are received if there are changes in purchases;
- order history is saved;
The addition is no different from the rest. After starting, you need to click on the "Subscribe" button.
Attention! In the screenshot you see the application settings. It will be available only after other users subscribe and you create a group for purchasing and managing goods.
Event Schedule
For whom: administrators who aim to hold concerts, exhibitions or other events.
Target: draw attention to a specific event, notify subscribers about it.
Adding is no different from working with previous widgets. After filling in the main fields, go to the settings.
Click on the "Create Event" button.
Fill in all the required fields and save the changes. After that, notifications about events will be available to users.
Order status
Target: Buyers can see the order status.
If you sell goods on VKontakte, be sure to install this application. Thanks to it, users will be able to see the status of their purchase. In total there are 3 statuses: on approval, sending and delivery. Capable of integrating with the virtual store we reviewed before. This allows you to automatically load statuses for which templates are preconfigured.
Go to "Community Management", select the "Applications" section. The widget is located almost at the end of the page, so we recommend using the search. Click "Add".
You don't have integration yet, so the system will prompt you to select CRM. Next, you need to follow the prompts of the system, because further settings and work with orders depend on the selected item.
Conclusion
Widgets in VK for a group make work much easier. You can not only share information with subscribers and visitors, but also give them the opportunity to buy goods, attend your events, and collect a base for further mailings. Thanks to applications, an ordinary group on a social network can be turned into a tool that can replace the site in terms of functionality!
Not every user of the social network VKontakte knows that this is not only a means of communicating with friends, but also a powerful tool for webmasters. Even with a little bit of knowledge in site building, you can integrate your web resource with VKontakte, getting not only full-featured interface tools, but also additional traffic.
How to do it?
3. Go to the "My Settings" page.
4. Scroll down the page and in the footer of the site we find a menu with a link to "developers". Let's go to this link.
6. Let's go to this section, where the list of widgets for the site will be listed.
Let's start in order.
Widget "Comments" allows you to set up a block of comments for articles on your site.
Go to the page of this widget.
And fill in all the fields: specify the name, address, main domain and subject of the site. In the "Number of comments" list, select the required number of comments that will be displayed on the page, the rest will be hidden under the "Previous comments" button, which can also be read by clicking on this button.
Opposite the “Media” item, uncheck the box if you want only text in the comments. If you want to give free rein to users, then you can leave a checkmark or configure this function at your discretion.
For example, allow the user, in addition to text, to attach photos, videos and links to their comments, and prohibit drawing graffiti and adding audio recordings.
In the "Width" field, you must specify the width of the "Comments" block. In order for the comment block to be aesthetically displayed on your site, it is advisable to specify a width equal to the width of the area reserved for content.
For example, if the width of the content area is 600 pixels, then the width of the "Commercials" block is the same. It does not matter if you do not guess the width initially, then it can be corrected in the code manually.
Now you can receive comments on your articles with the guarantee that they will be real people. Also, this widget has the ability to moderate (delete messages, add individual users to the black list, assign moderators).
Wall Post widget - what is it for? I'll try to explain with an example.
Let's say you post news on your blog about the dismissal of Pavel Durov from VKontakte, and you would like to quote his opinion on this matter. You just need to find the desired post in the social network. Copy its URL.
Go to the Wall Post widget page.
Ask why such difficulties, if in HTML there is a special tag "Quote" for this? I answer: the function of this widget is the reliability of information. Your readers will be sure that the information, so to speak. firsthand and there is no "gag" in it.
Communities Widget - if you have created a group of the same name or a public Vkontakte page for your site, then you can install this widget on your site to attract subscribers on your site.
In the "View" item, select what will be displayed in the widget.
Members: photos of followers and their number.
Name only: The widget will display your community logo and name.
Unlike the "Comments" widget, the "Communities" widget allows you to customize the design of the block to match the color scheme of your site, as well as specify not only the width, but also the height of the element.
After all the settings, you also copy the "Embed Code" and add it to the designated area on the site.
Via Widget "Like" users will be able to only like your articles, but also post a link to them on their wall, which will also help attract additional traffic to your site.
Here, as well as for comments, we indicate the name of the site, its address, main domain and subject. Next, click the "Save" button.
Now we need to customize the appearance of the button. Here is up to you. Next, select the height of the button - for all button options, the proposed values are the same: 18, 20, 22, or 24 pixels. Also, if you have chosen the button option "Button with a miniature counter" or "Button with a text counter", then in the "Button name" item you can select the text that will be displayed on the button. There are only two options: "I like it" or "It's interesting."
Everything! Copy the code and add it to the site pages.
Next Widget "Recommendations" without setting the previous one ("I like") will not work, as it displays the most popular articles of your web resource according to readers. With this widget, you can make it easier for the user to find the most interesting posts on your blog.
With the first settings for this widget, I think everything is already clear to you, so I’ll start with the “Number of Records”. Here you choose the number of popular pages to display. There may be 3, 5 or 10.
In the drop-down list "Sampling period" select the most optimal time interval. I think here you need to take into account the frequency of publishing new posts on your blog and the number of visitors to your blog. The higher the first and second indicators, the shorter the period should be.
In the "Formulation" item, select the most appropriate phrase ("I liked" or "Interesting") and copy the "Embed Code" again.
Widget "Polls". This is perhaps the most interesting widget. With it, you can organize a poll on your website on any topic and with any number of answer options.
For example, you have changed the design of your blog and want to know the opinion of your readers. Go to the "Polls" widget section. Fill out the form (of course, you add a description for your site):
Now let's create a poll. In the "Poll subject" field, write the question that concerns you. Next, fill in the “Answer Options”. There are two by default. To add more options, you need to click on the "add" link, after which another field for entering text will appear.
When the survey questionnaire is formulated, specify the width of the block with the survey and click the "Get code" button.
A pop-up window will appear from which you can copy the Embed Code.
After pasting the code on your site, your readers will see this survey form:
Do you want links to your articles to become immortal? Then you will come to the rescue Widget "Publish Links", allowing VK users to post links to an article directly on the wall. And as you know, all the information published on the wall is necessarily broadcast in the news feed.
The settings of this widget are elementary: you choose the style of the button (with straight or rounded edges, just an icon or a button with text, with or without a publication counter), you can change the text on it (for example, replace the default word "Save" with "Tell friends" ) and logo option.
Last on this list widget "Subscribe to user". Allows your readers to become a subscriber of your community or you personally with one click. You need to specify a link to the community page and select the button type. Paste the copied code on your website.
I think this widget can still be used if, for example, other people write articles on your blog (like Alexander Borisov), where at the end of the article you indicate the link-name of the author to his site. What if there is no site? Then you can use this widget and send everyone who wants to get to know the author to his page on the social network.
That's all! Good luck with your experiments!
Synergy is what is needed for any community and group, store and blog. What will help synchronize the work of the site and VK? The VKontakte group widget on the site solves a number of issues - virality, increased sales and feedback from users. How to add a vk widget, which ones are the best and what do they eat with? The answers to all these questions are at the end of the article.
Why create a VKontakte group widget? For what purpose?
Regardless of what direction your site and group in VK are, they must be synchronized, united, harmonious. You don't need to be a programmer to set up the integration, just use simple installation instructions. By themselves, they represent applications that are responsible for establishing a two-way communication between the resource and the community. The best example is “Like”, which allows users to like from their account on the site.
The main goal of the installation is to simplify the use of the resource, because then the visitor wants to stay longer and see more. This affects the conversion and increases the loyalty of visitors to the site, speaks of reliability.
Remember that nothing says more about you than your personal account or community. What will help establish friendly, trusting relationships?
The most useful "helpers" for any resource:
- Authorization - suitable for those who have a personal account.
- I like it - ideal for any resource, regardless of subject matter.
- Comments - suitable for those who are engaged in sales.
- Messages and communities - for all selling companies.
- Write to us - a universal option.
- Recommendations - for blogs.
- Surveys are a universal thing for market research and user activity.
- Wall posting is for everyone.
- Communities are for everyone and everyone.
- Publication of links - for those who are engaged in promotion on the Internet.
How to create a VK group widget?
To add the desired widget, you do not always need to download additional applications. It is enough to enter the community from a computer and make a couple of simple movements:
- go to community management;
- go to applications;
- select the desired widget;
- fill in the settings;
- save your changes.
Do not forget that different widgets have additional settings. For example, when uploading lead widgets, you need to select the type (text or personal), and when adding a “message distribution”, select a group of recipients.
There is also a special application LiveWidget, where you can add several at once. To do this, you need to go to the community management, then to applications, go to LiveWidget and add the ones you need.
How does the group widget on the site help in increasing customers, users?
VK group widgets on the site help in a number of issues, which ultimately attracts customers:
- increase the number of registrations;
- help to study the needs of users or customers, adapting to their requests;
- make a portrait of the consumer;
- involve users in group activities;
- provide advice and assistance;
- increase the number of users;
- establish a connection between business and ordinary buyer;
- lead to increased trust among users.
Why does a widget solve so many questions? Because it becomes easy and pleasant for the client to use the site, he does not need to spend extra time studying and searching for the necessary sections and functions. The interaction is systematized, and therefore I want to return to you more often.
Possible problems when creating a VK group widget
The main difficulty is to choose the right one and install it. In order not to be mistaken, determine what effect you want to achieve and what is the focus of the resource. If you have problems adding the widget, please contact technical support or try again later.
Conclusion
Synchronization of the site and the VK group is an opportunity to improve work and achieve new results, find problems and fix them. Feel free to add them based on customer needs. No wonder they came up with progress and systematization of production.
Hello, dear readers and guests of LediSeo! The beginning of autumn this year was marked by a complete immersion in the educational process. So in September, I was intensively engaged in making money on the Internet on affiliate programs, then there was a three-week training with Tsymbalist on contextual advertising. Having taken a break for a week and a half, I went to Odegova for a course on increasing traffic from social networks, namely from Vkontakte. It was not enough for me to study, so at that time I was also recording a course on creating a professional e-mail newsletter and promoting my other blogs. All this combined was the reason that I did not promptly answer your questions sent to the mailbox, but I think I will be able to compensate for everything very soon, sharing with you the knowledge gained, and they are both literally and figuratively very expensive. And today I will answer one of the regular readers of the Desperate blog, who asked to tell how to insert a community widget from Vkontakte to a blog. I think this topic will be of interest to many and should not be ignored. So let's go…..
Social networks have become part of our lives quite tightly for a long time, we find new friends of interest there and then begin to exchange experiences, which eventually turns into the creation of groups, pages that we can use to attract new visitors to our resources. Which in turn has a positive effect on the promotion of the resource in search engines.
Therefore, having created a blog, filling it with content, you can safely go to social networks to find new readers, but here a number of problems arise - a group or page needs to be developed, that is, not only to announce materials, but also to write short articles, comment on classmates, put “ I like". The group must live, only in this case you can get results from promotion in social networks.
You can also attract visitors to your resource to the group, because then we become equals and there is constant communication and discussion of topics that we cannot discuss on an offline blog. You can invite new readers to the Vkontakte group using the community widget, which links the group to your blog or website. Such a binding, when a group widget is located on the site, and a link to the site is placed on the group page, has a positive effect on the promotion of the resource. The fact is that the more participants in the group, the more transitions from it to the site, which means that the behavioral factors that search robots take into account improve. Moreover, in this way we expand the circle from where the user comes to the resource, because only targeted or only search traffic is not allowed during promotion. In addition to all this, search engines will pay attention to the fact that if the group is large and transitions are made from it, then this means that the visited resource is of interest to users.
This is said at almost many promotion conferences, maybe not in such a simple language, but the meaning is the same. It turns out that no matter how you look at it, you can’t do without an account on the social network and you can’t do without your own group.
The Desperate blog has already created its own group for a long time, but I never got around to developing it, but sooner or later it needs to be done and the first thing I will do is place the community widget from Vkontakte in the sidebar. With this widget, you can always go to the page of the group and see what its members write about, what topics are discussed there, and if you wish, you can also become members of such a group yourself. Placing a group widget requires minimal effort and should not be too much of a problem. I will not explain how to create a Vkontakte group, but will immediately move on to the topic of placing a widget.
Before moving on to placing the widget on the blog, I recommend changing the address of your Vkontakte group and making it more memorable. The fact is that by default the address of the group will look something like this:
http://vk.com/public09678098767
Agree that such an address is difficult to remember even for me, as the author, but what can we say about visitors. Therefore, I changed the address of my group a little and got the following (arrow 1):
To get such an address, on the group page, click on the “Community Management” item (arrow 2), with which we can make basic group settings. As a result, a page opens in front of us,
where in the “Page Address” field we make changes, that is, we leave the main part of the url - http://vk.com/, but after the slash (oblique stick) we write the name we need in Latin. Save the changes made by clicking on the “Save” button. Thus, we changed the address of the Vkontakte group.
Now we just have to insert the community widget from Vkontakte to the blog, but for this in the news feed, on the page http://vk.com/feed, at the very bottom click on the link "Developers"
As a result, we get to a page where we are offered all sorts of additional tools for integrating with sites. I am currently interested in the section “Widgets and third-party sites”
We click on this item and get to the page of various additional extensions from Vkontakte, which we can place on our website or blog. But in order to insert a community widget from Vkontakte, we need the “Communities” tool 
By clicking on this item, we will get to the “Widget Connections” page, where the first thing we need to do in the “Page Link” line is to indicate the address of our group, that is, simply replace the default - public20003922 - for example, in my case with lediseo
- members - there will be a reflection of the avatars of group members
- news - in this case, the widget will display posts from the wall from the group
- name only - only the name of the group will be displayed
Then we specify the dimensions of the widget we need. And now it remains only to copy the generated system code from the “Embed Code” field and place it in the side column of the blog, using the widget of an arbitrary html code or text.
As a result of these simple steps, we inserted the community widget from Vkontakte to the blog,
which will improve the promotion of the resource and increase the number of visitors. This widget code can not be closed from indexing, it does not transfer the weight of the page, as it is implemented in Js. Its only drawback is that it slightly slows down the loading of the resource, but this can be fixed by removing some extra plugin.
“Chief editor of the GetGoodRank blog, web analyst, blogger.
The social network VKontakte has launched a new widget - Community Messages. Now, instead of a regular chat, users will be able to ask questions to a company representative through a familiar widget.
Experts of the social network VKontakte at a recent internal developer marathon created a prototype of a new widget for branded sites - Community Messages. It is a tool for communication between a company and customers on a branded website using a familiar and proven tool.
What does the new widget do?
The widget simplifies communication between users and the company. Any user registered on VKontakte will be able to ask questions to company representatives in a new widget directly on the site without having to go to the social network. It is not necessary to wait for a response on the site, as in the case of online chat. It will be possible to reply to the message both in the web version and in the mobile application. The new widget automatically calculates the average response time by analyzing the history of correspondence with other customers over the past 72 hours.
Messages to community administrators will come in the usual way. Widget settings allow you to add a branded welcome message. This will demonstrate care for customers, increase loyalty and inspire trust.
What are developers betting on?
Most active users have accounts on VKontakte. This eliminates the need for users to log in, additionally register, provide contacts on the site. The message widget retains all the functionality available in the desktop version of the social network: in the dialog, you can send a photo, image, document for a more detailed discussion.
This reduces conversion friction, makes the company closer to the user, reduces the risks for the user (now you don’t have to leave real contacts on an unfamiliar site).
What do I need to install the Community Posts widget?
To install a widget on a website, a company needs to:
- lead a community in the social network VKontakte
- in the "Community Management" section, activate the widget
