What is the profession of SMM manager and what is it for? New professions: who are smm-managers.

The 21st century is the era of computer technology ... It must be admitted that the Internet has completely swallowed up the life of a modern person. I found the time when, in order to get into the World Wide Web, it was necessary to connect a modem to a telephone cable, then listen to the hiss for a long time, and then the coveted signal appeared! Then just reading the news on the Internet was for happiness!

Now it is difficult to imagine life without the Internet. Therefore, it is no wonder that the 21st century is also the era of Internet professions. You can list them endlessly, but, as you guessed from the title of the article, we will talk about SMM. And no, I will not now list the books that need to be read or tell where to go to study. Let's talk about the most important things: motivation, principles, trends.

How can you characterize the specialty of SMM-manager?

First of all, this is creativity, love of writing, the ability to analyze and think strategically, a developed sense of aesthetics and a thirst for knowledge.

About motivation

In general, I think the golden rule for any profession is to LOVE what you do. It is a bad thing to prioritize profit or career advancement as motivation, the desire to prove your worth to someone or to get a fashionable profession.

If you are not able to have a passionate love affair with your job - quit it !? Mountains of books, years of study on cool courses will not help if you work from 9 to 18, counting every minute. You probably noticed how time flies when you are busy with what you love and vice versa - how long does it last when the activity is not a joy? You need to put your soul into SMM. Therefore, there is no way without love for this business!

Please do not go to SMM if: “My husband advised”, “Friends told me how much they pay there” or “You heard somewhere that it is fashionable”. Make your choice consciously!

Do you want to be a cool SMM man?

Get ready to improve yourself! And no, you don’t have to pay big money for prestigious courses in your city or buy a new book every week. But keeping abreast of new trends is the sacred duty of the smr. Therefore, thematic blogs, news sites, professional groups in social networks - this is what you should read with pleasure and in any free moment.

Riding in transport, sticking to the phone? Get off instagram, and better read Rumyantsev's group "Internet Marketing from A to Z". Do you watch the series in the evening? Pause, read the news on Like! Just one week without Digital News is enough to get lost in the world of SMM.

About trends and innovation

If you are not at all an innovator and not at all a fan of experiments, it is better not to meddle in SMM. Social networks are a unique platform where you can constantly experiment with content and strategy, introduce cool features, test new services.

The competition on the Internet market is colossal, so it is increasingly difficult to be one step ahead. In 2016, copy-paste and Google images are no longer enough to make a cool post. Only unique and engaging text, only high-quality images. Better yet, cool videos!

Be a bit of a psychologist

Social networks are also social, so that people interact in them. SMM is an understanding of human psychology. If you do not intuitively understand how a person chooses a particular product or cannot evaluate his social profile, do not rush to go to SMM.

You will also have to be a strategist and analyst. And a bit of a designer! A kind of man-orchestra. Although in fact, it is unrealistically cool - to try yourself in different guises, to lead the project completely "from and to", and then proudly watch its success!

And once again about love

Only not to work, but to projects. Each person is unique, and each customer is special, like his project. Nobody says that all topics should be liked, and all clients should definitely be friends. But to turn away from the project without good reason is stupid. What to do in this case? Abstract yourself! Or find for yourself undeniable advantages in working with a specific project. Remember - any experience is equally unique and rewarding, be it positive or negative.

Do not be afraid to defend your position when you have sober arguments. The man, whom I consider to be my first mentor in marketing, taught me the main thing - to express my opinion in work matters. But only if you have something to prove your point of view in facts and figures.

Respect yourself and value your time Is another important postulate that applies to any profession. More than once I have met people who sacrifice their time and health for the sake of their bosses, for the sake of an additional bonus, or even for more banal reasons. Work overtime for your own pleasure. And success will come to you as a result.

As Evgeny Leonov said: "Happiness is when you want to go to work in the morning and go home in the evening!" And if in the evening over a cup of tea, you complain to your family: “How did this work get you?” Think, is it time to change something in your life?

Well, now let's talk about specific facts, without which it is impossible toSMM!

As they say - it hurt. I conducted interviews and listened with a smile as one of the candidates said: “My friend is leading a group, but I can do it too. Now I work at the plant. " I have nothing against factory workers, but the lack of a burning interest in social networks and in development in general, the desire for easy money and just sitting in VKontakte and posting cats is killing me.

If you are seriously thinking about becoming an SMM specialist and think where to start, what you need, what to read and where to learn- this article is for you.

First of all, I want to devote you to the duties of an SMMer and the skills that will be useful to you.

TASKS OF THE SMM SPECIALIST:

• Analysis of SMM activities of competitors.
• Development and implementation of an SMM strategy.
• Community management.
• Writing a content plan for a month in advance.
• Scheduling publications (via auto-posting services).
• Content branding (make a picture for a competition / promotion, develop templates for headings, or at least stick a logo on the picture).
• Setting up targeted advertising.
• Search for communities to advertise.
• Conducting contests and promotions: mechanics, picture + text, attracting people, summing up.
• Search for opinion leaders.
• Analysis of the effectiveness of SMM-events and the development of recommendations for improvement.

SKILLS to help you:

Literacy. Agree, it's disgusting to read posts of a cool brand with mistakes? Trust immediately vanishes.

Knowledge of marketing. Yes, this is the case when economic education will help you, or rather the thinking that you learned at the institute.

Copywriting. There are certain formulas and nuances of writing texts and you need to know them. This skill is essential for writing posts and ad copy.

Analytic skills. Calculation of the cost and effectiveness of campaigns, analysis of the results.

Logics. It will help to formulate hypotheses about the target audience and divide it into segments.

Creativity- come up with activities, catchy tricks and interesting ideas for promoting the client's business.

Knowledge of graphic editors. Corel Draw, Photoshop, Illustrator, online editors for creating pictures for posts, advertisements, promotions, contests.

Sales- communicating with a client, creating effective presentations, being able to convince.

Knowledge of trends and technologies- keep track of the latest tools, updates, solutions, follow trends.

Needless to say, an SMM should love social networks and actively use them? 🙂

BOOKS FOR SMM SPECIALISTS

There are a lot of books on the Internet, the SMM sphere is rapidly developing, so books quickly become outdated. Here I am attaching to reading a list of books for the minimum base, which I read myself.

Important: despite the fact that you are planning to work in SMM - you need to understand the basics of internet marketing, because all channels - SEO, web analytics, copywriting, email - are closely interconnected.

1. “Business promotion on VKontakte. New practices and technologies ", Dmitry Rumyantsev

2. "100+ Practical Hacks for Internet Marketers", Evgeniya Kryukova

3. "", Damir Khalilov

5. "Facebook - an effect for business and self-promotion", Olga Filina

6. "Content, Marketing and Rock and Roll", Denis Kaplunov

7. "", Denis Kaplunov

9. " . We create texts that sell ", Dmitry Kot

PUBLIC FOR SMM SPECIALISTS

In contact with

1. Internet Marketing from A to Z - https://new.vk.com/bizness_online

1. SMM 3.0 Practice - https://new.vk.com/praktikasmm

1. SMM promotion and sales! - https://new.vk.com/smmprosales

1. SMMers - https://new.vk.com/smm_pub

1. Marketing. Advertising. SMM - https://new.vk.com/marketing_reklama_smm

1. Cerebro Target (public service of targeted advertising specialists) - https://new.vk.com/cerebro_vk

1. Lazy SMM Blog - https://new.vk.com/lazyness_smm

1. SMM | Targeting - https://new.vk.com/target_smm

1. SMM planner (public auto-posting service) - https://new.vk.com/smmplanner

Facebook

1. Content Marketing - https://www.facebook.com/groups/235160016573323/
2. SMM Party - https://www.facebook.com/groups/smmrussia/
3. Smoking room for internet marketers. Articles, cases, tools, chips - https://www.facebook.com/ikurilka

BLOGS FOR SMM SPECIALISTS

Like books, blogs are devoted not only to SMM, but to various areas of Internet marketing. Subscribe to our newsletters!

Russian-language sources:

• https://netology.ru/marketing/programs
• Internet Marketing Academy Web promo expert - https://webpromoexperts.com.ua
• The first Internet marketing school of one day "I-marketing" - https://i-marketing.ua
• GeniusMarketing (facebook, email, business development) - https://geniusmarketing.me/trainings/

Free webinars are held almost everywhere, stay tuned or subscribe to mailing lists)

Separately, I would like to highlight the courses that I took:

1. A unique and practical course "Targeting from A to Z live".

1. School of Internet Marketing "I-marketingschool" in Kharkov - https://i-marketingschool.com.ua

Success to everyone! I believe you.

Who is an SMM specialist from a business point of view?

Benefits of working on social media for businessmen- this is a very wide coverage, word of mouth; accurate targeting of the audience, because on social networks, people share very detailed information about themselves; interactive interaction and prompt response to negativity.

What customers want fromSMM-specialists?

1. Sales, more sales)))

LinkedIn works great in b2b, especially in the western segment. Companies even have special managers who work exclusively with this professional social network and bring leads or potential Clients with the transfer to the sales department.

Facebook works great in b2c (for some topics even better than Google AdWords contextual advertising, as described in Perry Marshall's book Contextual Advertising That Works) and VKontakte.

2. Branding

3. Traffic(especially relevant for news resources)

Common and distinctive features of SMM and SEO

Who is an SMM specialist?

Over time, this specialty turns from unknown to anyone very popular and in demand. It is intended for those who are not afraid to experiment, look for new approaches to solving problems and always be open to communication.

An SMM specialist manages the presence and promotion of a brand in social networks or the "promotion" of a site in social channels. It solves a number of tasks related to attracting buyers from social networks, improving the company's image, as well as the recognition and popularity of a product or service. Not directly, but still, an SMM specialist has an impact on increasing sales.

Prospects and salaries. Due to the high demand for these specialists in the market and relatively low competition, the salary of a representative of this profession is about $ 300 per month.

As for the prospects, in the opinion of most experts, this area will develop rapidly, and with its help more and more opportunities will open up.

Daria Golovanova

Reading time: 14 minutes

Perhaps the fastest growing profession on the Internet in recent years is the SMM manager. She has already managed to become overgrown with various stories, misunderstandings and myths, such as that this is a job for schoolchildren, etc. It seems to us that it is high time to take on their debunking. Let's figure out what is meant in job descriptions, why an SMM is actually needed, and how it should work.

What can be the responsibilities of an ideal SMM manager?

The main responsibilities of the person responsible for SMM in the company may include:

• building a general strategy for the brand's presence in social networks;
• making this strategy a reality;
• the ability to feel and understand the brand, orient all actions to its target audience and communicate in its language
• reasonable budget management, management and analysis of advertising campaigns;
• the ability to take beautiful pictures. Even on the phone. A small business can no longer be imagined without a beautiful Instagram profile, and ordering a lot of shootings is not always the most budgetary option. That is why photo content often has to be implemented by the SMM manager;
• have a sense of beauty and be able to catch trends.
• competent written language, the ability to write and correct text content;
• knowledge of at least the basics of layout and understanding of usability for optimizing the site for social networks is very welcome;
• and, of course, the ability to work with people and the skills of a psychologist are very important;
• and etc.

Ksenia Prokina, Editorial Group Head Sociorama by iConGroup:

“Today, often, different employers define in their own way who an SMM person is in his company and what exactly he should do. In interviews, the conversation often begins like this: "Let's define what we mean by this word." So, one employer sees in this place an employee who, having decided on the goal, splits it into tasks, selects tools, briefs, controls, reports to the SMM director or the head of the marketing department. And the other will indicate tasks such as: writing content, moderating communities, working in tandem with a designer, reporting. But he will not, for example, control the budget, select promotion tools, etc.

The fact is that it is unrealistic to cover the entire pool of tasks and do it by hand. We are now talking, of course, about real professionals, and not about schoolchildren or mothers on maternity leave who were inspired by the opportunity to make money on the Internet. Therefore, ideally, tasks are divided into several employees by specialization, for example, I am responsible for content, moderation and design. "

As you can see, the hands of a good CMM should grow bushy: he should be versatile and ready to perform a wide range of work.

Now let's get down to debunking the myths rooted in our heads.

Myth 1. Working in social networks - for trainees and students

Social media marketing is one of the essential tasks to grow a business of any size. If you think this is some kind of childish task that any student can do, then you can give up on your reputation. Incorrect positioning, low-quality content, misunderstanding of the strategy and goals - all this, at best, will lead to a decrease in the number of subscribers, and at worst, it will negatively affect the attitude towards the brand and sales.

Myth 2. Social media is the same job 8 hours 5 days a week

Here's another common stereotype. Social media marketing is 24 hours a day, 7 days a week, daily. For SMM marketing to have a significant authority on social networks, you need to be online at all times. This means that you must be able to use various planning tools, ideally, be able to answer the questions of potential buyers at any time of the day or night (after all, if the Internet never sleeps).

Myth 3. You can't achieve effective and measurable results from an SMM marketer

Measuring the result and effectiveness of work in SMM today also does not seem impossible. There are several options to track the result of the work of an SMM-specialist:

• Pay attention to reach, user engagement, paid-to-social traffic conversion. And don't forget to track ROI - an indicator of the return on investment for SMM.
• Track the growth rates of the ER - Engagement Index.
• Analyze the place of SMM in associated conversions. Thus, you will be able to assess the employee's return on investment.

Myth 4. All work is just asking friends and acquaintances to like posts to increase the level of social presence.

Experienced SMMs won't ask friends and family to like their posts all the time. They know very well that they will not be able to deceive the program that calculates the activity coefficient. It is arranged a little more complicated than users are used to thinking. This is why it is so important to develop creative posts and interact with a large number of audiences.

Myth 5: We don't need it at all

Social media is not good for our industry. " Many people think so. In our courses, one of the most common questions is what should we write about, because we are from B2B. Especially B2B manufacturing companies such as construction, industry, etc.

However, while they and their B2B partners do not understand how to implement social media, their employees are still socially active people, and they also like to surf the networks, watch news on interesting topics, including their professional focus. Look around: from kids to grandparents, everyone is on social media these days.

A common mistake of B2B companies is to view their customers as just other companies, and not as people who work for them, who are as socially accessible as everyone else.

In principle, this is possible. But only in the presence of a unique product and with initially ideally developed marketing.

Myth 6. The demand for SMM specialists has already been formed

As we can see in the graph, the demand for SMM specialists began to increase significantly since January 2016, and the number of vacancies has almost doubled, as a result of which competition is intensifying.

Myth 7. An SMM should be cheap.

Today there is a generally accepted opinion that it is quite possible to get by with small budgets at the initial stage of SMM promotion. Of course, SMM services today do not have any fixed cost, and each company can put its own "price tag".

But, when starting to work with SMM, it is extremely important to understand that a one-time promotion will give absolutely nothing to a business. SMM must be integrated into the marketing communications system for any type of business, and it is advisable to wait for the result only when carrying out regular work.

Of course, you can pay a specialist even less, but in this case, you should not expect a predicted result, it can turn out to be zero. Many employers continue to turn to freelancers who are ready to “make SMM for $ 200”, but after 1-2 months of spent time, money and nerves, they turn to professionals for help.

Therefore, if you are really ready to spend some funds one-time, it is better to go through a good intensive SMM, in order to understand the big picture, and what your social media manager should be directly involved in. Such a course will give you a clear understanding of where, on what and with what efficiency your budgets and paid "man-hours" will be spent.

Myth 8. Does an SMM-man need to have a lot of subscribers himself?

Maybe yes. But not "bots". You must admit that it is very undesirable when a person has 4,000 friends, and on his wall there are cats liked by his mother.

If you decide to communicate through the manager's personal page, then it can become another channel of communication with clients. In addition to posting, he, ideally, can become an influencer, able to tell your customers everything about the company, products, and in a friendly manner. After all, if you love your project, you will not be ashamed to tell your friends about it, otherwise, you should not take it up.

However, there are many professional SMMs who, on the contrary, appear minimally on social networks. Perhaps it is the satiety of social networks.

The most correct way to communicate with a client in this case is to form a separate working page. After all, many people want to tell everything honestly on their page, for example, about a brand. But in this case, the manager has no right to represent his company with such messages on the wall.

Myth 9. An SMM guy can do everything.

Very often, they can demand anything from the SMM - and calculate budgets and engage in promotion, and draw, and dance, etc. But as a rule, people who claim that they can do all this are definitely sagging in something.

It is important to decide what work can be done inhouse, and what can be trusted simply to control the SMM-manager. For example, write content within the brand, and promote with the help of a contractor. Or vice versa.

Of course, SMM is a complex topic. There are really big budgets here, every day something changes and new things are invented.

SMM managers, and not only - write in the comments your comments and additions, what stereotypes do you face in your work?

We have released a new book, “Content Marketing on Social Media: How to Get Into the Heads of Subscribers and Fall in Love with Your Brand”.

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An SMM marketer is a specialist who drives traffic from social networks for companies.

Such an employee can be compared to a magician. One who skillfully juggles several objects in the air at once. All the attention of the public at this moment is concentrated on the circus. This is also the case in social media marketing. The real professional in this field is the man-orchestra. He operates with a large number of tools to gather its target audience around the brand, expand its reach, and increase profits. There is only one difference - people look at the brand, and not at the smm person himself.

Ideal SMM marketer for a project

Being such a specialist is not easy. For you to understand the scale, an article was published a few years ago about a hundred skills that he must possess. We will tell you about the key skills. In general, such an employee is responsible for all work with content, communications and traffic.

What is the responsibility of an smm marketer

• Analysis of competitors' activities.
• Research of preferences and reactions of potential buyers.
• Drawing up a content plan for a month.
• Preparation of a brand or product promotion strategy.
• Creation, filling and maintenance of a group, public, account.
• Communication with users, etc.
• Attracting people to the community.
• Study new trends and implement them if necessary.
• Conducting contests, quizzes.
• Setting up targeted and contextual advertising, searching for a site for its placement.
• Tracking indicators using special services (number of subscribers, growth in coverage, number of visits to the site, company awareness, engagement, user activity, return on money invested in promotion).

Qualities and skills of a good smr.

Do you love using social media? Do you know how to communicate with different people? Do you have an analytical mind? If you answered yes to all of these questions, you have every chance of becoming. Of course, you need a lot more skills to grow into a professional.

• Literacy. Communities led by a specialist are the face of the brand. Mistakes are unacceptable, as they can cause negative subscribers.
• Acquaintance with graphic editors. A large proportion of the content you have to deal with is visual. Resizing an image, adding a logo to it, enhancing a photo shouldn't be a problem for you.
• Knowledge. It is very important to learn at least the basics, because this position involves working with the reputation of the company, attracting clients, managing advertising and its budget.
• Ability to write texts. You need to know the nuances and formulas for writing informational and regular posts. You also need to have a flair and understand what the target audience will like.
• Understanding psychology. The specialist's duties include communicating with subscribers, increasing visitor activity, responding to negative reviews and messages.
• Creative thinking. It will be needed in order to easily generate new ideas for promotion, create contests, promotions, chips to increase audience engagement.
• Knowledge of web analytics tools and services that help evaluate the results of work.

How to become an SMM specialist

There are no educational institutions where you can get the necessary skills, but there are numerous courses. A higher education as a marketer will be a good help. But the only key to success for an smm manager is constant self-education.

• Read books on PR, SEO, copywriting, advertising. All this will come in handy in your work.
• Watch video tutorials. There are tons of free content on YouTube and other sites.
• Take online and regular workshops. Don't miss your chance to chat with an expert live. This will give you valuable advice and inspiration from his example.
• Publics, groups, blogs, instagram on relevant topics. There are a lot of them: Cossa, SMMPlanner, Popartmarketing, Instashkola, vk.com/bizness_online, vk.com/cerebro_vk and more.

There are a lot of sources, you need to be able to structure the information received and immediately apply it in practice. Remember that theoretical background is important, but it will not make you a professional. How do you get invaluable experience?

To get started, create personal accounts on those sites where you want to work in the first place. You can immediately apply all the knowledge gained on your account. In addition, it will be strange if the smm marketer does not have his own page. This will kill two birds with one stone: start building your personal brand and develop skills.

There are several more ways to learn social media promotion from scratch:

• Come up with a company and promote it.
• Create communities for the business of your acquaintances.
• Find firms that clearly need help with and offer your services.
• Get an internship at an agency or a well-known specialist.

How to learn to write

You need practice. The more you write, the better you get it. Read books about sales and informational copy, think about what's interesting to your audience (real or fictional), and get started. You can independently invent tasks for yourself or register on the content exchange. The second option is less suitable, since an interesting task is not always found. But on the other hand, for its implementation, you will receive payment (albeit small), overcome the fear of a blank slate and get an idea of ​​what commercial articles are.

An SMM specialist is a difficult and demanded profession. If you decide to become an smm-boxer, get ready for constant self-education, experimentation and an irregular day. Very often, such specialists are in touch most of the day, since you also need to be a community manager, which means that you can answer questions from subscribers in a timely manner. This can be called the main disadvantage of working on social networks. The rest is an exciting activity, during which you will gain a lot of knowledge and skills in related fields and become a sought-after employee.

It's hard to imagine modern life without the influence of the Internet. People buy various goods there, order services, communicate, get to know each other and just relax. Also, the Internet has become a place of work for many different specialists. Blogs, websites and social networks - this is what you can make tens of thousands of dollars on, and there are a lot of ways to make money. Every day the number of sites is increasing, the number of users of social networks is increasing. All this leads to the emergence of new professions associated with the development and promotion of Internet resources. Today we will talk about social advancement. I think there is no need to explain why exactly social networks are the object of our attention. I can only say one thing - 180 million. This is the number of registered users of Vkontakte, and 50 million of them visit the site every day. This is a huge platform for making money, promoting your own brand and developing a website. And of course there is a separate caste of people who are promoting in social networks, these are SMM specialists.

Related article:

SMM and SMO promotion - what is it?

Those who were previously interested in social promotion have probably already met such abbreviations as SMM and SMO. What is it and what is the difference between them? If we consider in detail, then SMO (from the English Social Media Optimization) is one of the types of modern external website promotion, which consists in filling the site and promoting it on social networks. In fact, you do not need to look at the search engines, the whole emphasis, and all the traffic you will receive from various social media. Networks. SMM (from the English Social Medial Marketing) is the process of attracting visitors to the site using the capabilities of social networks. Also SMM specialists are engaged in the development of brands in the network, the formation of its positive image. To a greater extent, this is the work of marketers, only the main emphasis is on the social sphere. I am sure that after reading two definitions, you will ask "What's the difference between SMM and SMO?" Although these concepts are very similar, they are not the same. We can say that SMO is an integral part of SMM. The main goal of SMO is to attract social network users to your site. For this, special groups are created, advertising campaigns and various promotions are held. SMM includes SMO, but the main goal is to popularize the brand, project, resource in the social network itself. The methods used in SMM promotion are more varied and more creative. Here you need to think not in a formulaic way, but to select more and more new ways to implement the tasks.

SMM specialist - career prospects

With the advent of the Internet, many large companies began to understand that it was the future, but if 10 years ago the prospects for various professions on the Internet were vague, then with the advent of social networks, and the strengthening of their influence, it finally became clear that there would be a huge demand for good specialists. Such specialists used to be SEO optimizers, and now more and more companies are focusing on promoting and creating a positive image on social networks. This is what they need SMMs for. As you can imagine, a specialist, in whatever field he works, has always been appreciated. The internet is no exception. Today, a master of social promotion can earn from $ 3,000 per month and every day the earning opportunities, and accordingly the profit, only grows. The main thing here is to occupy your niche in time, while there is still good demand and there is an opportunity to make a decent name for yourself.

How to become an SMM specialist?

As Lenin said - "studies, studies and studies again." In order to become an SMM specialist, you don't need to wipe your pants at the university for 5 years and get an unnecessary diploma. Self-education is the foundation of this promising profession. Already, there are many manuals on the net that will help you take the first steps. Pay attention to the phrase "first steps". You just have to take the vector of motion, understand the basics, all further study is only on your own. Try to create your own group, promote it using various methods. You can create a website and experiment, start pouring traffic from social networks to your website. Trust that no amount of webinars and books will give you the experience you get on your own. Only real practice and understanding of the thinking of netizens can turn you from an ordinary user into a real SMM master.

Why is SMM better than other promotion methods?

Speaking about SMM, it is worth dwelling in more detail on the advantages of such promotion over other types of development of your own brand, product or resource. After all, I declare that SMM is the future, and it would not be bad to show you the real advantages that social media has today, not to mention what will happen in a couple of years, given the frantic pace of development of social networks.

Related article:

1. SMM promotion is cheaper than SEO or search engine advertising. This factor can be decisive for a young businessman who does not have a lot of money for promotion. Over time, the effect of SMM will only increase, and there will be more and more ways to promote. It can be assumed that the price will not rise either.
2. Incredible prospects. It would seem that the largest social network Vkontakte already unites 180 million people, much more. But no, it is actively developing, more and more people are attracted, the audience is growing. This means that SMM also has good prospects, and not just good ones, but wonderful ones.
3. Virus intensity of promotion. With SMM, you can easily launch viral ads that can lift your brand from rags to riches in a matter of days. Social media is the best place for this type of advertising. Very fast dissemination of information, easy exchange between users, accessibility - perhaps these are the determining factors that speak for SMM.
4. Lack of great competition. Not everyone has yet managed to understand the possibilities of social networks, although the trend for development is good. If in search engines, in order to take top positions and attract a visitor by a competitive request, you need to work very hard, then with social networks everything is much easier so far. Of course, over time, the competition and struggle for the user will only increase, but in any case, SMM has more prospects and options for attracting people.

SEO cannot boast of such an effect, since this type of promotion is not intended for viral marketing at all.

We have released a new book, “Content Marketing on Social Media: How to Get Into the Heads of Subscribers and Fall in Love with Your Brand”.

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An SMM manager is a specialist whose task is to draw people's attention to the promoted brand and convert them into customers.

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The main secrets of such an expert:

• She is constantly learning.
• Knows the secret to social media.
• Masterfully owns auxiliary tools in order to quickly and efficiently do his job.
• Knows how to correctly express thoughts and your audience likes it.
• Tracks trends.
• Knows psychology.

SMM-manager - who is this: functions, tasks

• You wrote the text - topic, title, content of the post (1 hour).
• Then they looked for a photo (1.5 hours - for a long time they could not choose what they needed).
• We picked up hashtags (1 hour and only because we didn't bother with it too much).
• We came up with the design, because it is important to hook people.
• Posted your masterpiece on social media.
• We were waiting for an explosion of likes, comments, reposts.

Having not received the desired reaction, you made a new publication unwillingly. And then another, etc. - then every day, then every other day, then once a week. But the subscribers did not increase, only you and your mother liked you, and sales from social networks began to seem like something unrealistic, like unicorns or children.

You realized that you are wasting a lot of time on what is necessary, but you don’t like it (it doesn’t work, doesn’t work, and in general, who invented it). And they decided to entrust this matter to a specialist.

What does an SMM manager do

Firstly, it saves you time, effort and nerves. This person understands how your potential buyers behave on social networks, so he knows how to attract them. He learned to do the job well. And it doesn't matter if he went through trainings or got bumps for years - he has more experience and knowledge than you.

He is not upset by the lack of likes in public, because he knows how to stir people up, get them moving and rock communication. Engage the audience in some kind of social process.

Second, it creates content and engages in dialogue with your potential customers. Thanks to this, awareness of your brand and product grows, more people come to the site and get into the funnel. He also gains their trust for you.

Thirdly, he does everything professionally. Starting from the writing of the text, ending with the time of publication. He is aware of any changes on your page, he understands trends, his actions give results. Even before starting, you should discuss your wishes, goals and methods with the SMM.

Fourth, he constantly reviews his work and looks for ways to make it better. This is already a sign of a real pro who understands that his task is to bring money to the client.

For this, you pay him a salary, qualitatively delegating an important task, the implementation of which helps your business to grow.

SMM manager: salary as the price of success

On average, the salary of an SMM specialist starts at 40,000 rubles. This is according to message boards. But this figure can either decrease or increase depending on various factors:

• Region.
• Knowledge, experience, duties of a specialist.
• Office work or remote work.
• The level of "immersion" in the customer's business.

The larger the amount of work, the higher the salary of an SMM manager. It is worth considering the fact that the offer on the market from such applicants is very high. This gives employers a reason to offer lower service fees.

Therefore, it is important for a person who maintains social media accounts for companies:

• Constantly improve.
• Find ways to get better results with less cost.
• To show in every possible way that in his person the employer gets more benefit than he pays for it.

Plus, working remotely, you can take not one project, but several. Especially if you masterfully own various tools that simplify your work.

What you need to know to become an SMM manager

At first glance, it may seem that there is nothing difficult in such work. But if you dig deeper, it turns out that the software specialist is a real universal soldier. He should understand:

1. The laws of social networks, because each of them has its own specifics and must be taken into account.
2. Copywriting to prepare posts and engage your audience with them.
3. Work with image processing programs and create catchy images for published publications.
4. Psychology to know how to behave with subscribers and what they need to be given in order to push them to a certain action.
5. Strategic planning and business processes, because he needs to understand where to go and what to broadcast.
6. Building and increasing brand awareness based on information about the company that is being promoted.
7. Analytics - to see what the numbers show, to know how to assess their dynamics and how to adjust the promotion strategy so that the indicators change for the better.

These are the necessary skills that will allow you to perform the duties of an SMM manager in a quality manner. But besides this, it is also important to be a literate, erudite person with an excellent sense of humor.

How to become an SMM manager

Although this profession is in high demand, there is no educational institution where you can learn it. Therefore, there are two ways to become an SMM specialist:

• To yourself - it's free and long.
• Learn from those who have already achieved success in this area.

When mastering the right skills, focus on the following areas:

• Marketing.
• Basics of Web Design.

It is important to understand:

• How people behave on the Internet.
• What drives them.
• How to get their attention.
• Why do they like, comment, repost, subscribe to pages.
• How to interest them and send them to the customer's website.

• Create accounts and for what purpose they are intended.
• Manage client pages: prepare posts, develop a promotion strategy, work with visual content, track the reaction of subscribers, read statistics.
• Conduct an audit of social networks in order to prescribe a strategy for further actions and improvement of performance.
• Launch advertising on selected sites and get the maximum result from it.
• Use content marketing to achieve your goals.

Develop constantly, because social media is a very dynamic environment. Therefore, regularly read books, posts of opinion leaders (and foreign ones as well), go to training courses and just be in trend. Understand how everything works here in order to be able to convey your vision to the client, because he relies on you like a pro.

How does an SMM's work begin

When you dive into a new project as an SMM specialist, carefully study the information about the company or person that you will be promoting. You must clearly understand:

• What exactly do you suggest.
• What is its main feature.
• What problems does it solve.

• Become more popular.
• Gather a group of like-minded people in one place and educate "fans" of the brand.
• Drive more traffic to your website or blog.
• Sell.

Now it's important to understand who your target audience is. Make a detailed portrait of the person you will be targeting when posting on social networks:

• Is it a man or a woman.
• How old is he.
• Where does he live.
• What are you interested in.
• What is his marital status.
• Does he have children.
• Who works and how much does he earn
  What problems does he have and why does he need to solve them.

Knowing this information about potential customers, you can easily determine which social networks these people spend the most time and are most active on. It is on these sites that you have to work.

• Study their pages carefully and keep links to them for periodic monitoring.
• What kind of content they post.
• How people react to it.
• What you yourself would have done differently.

Having collected this data, you will draw up a strategy for promoting the company / brand on the selected sites, you will be able to develop a content plan for the first 2 weeks and decide on the frequency and time of publication.

This is enough to get you started. After about a month, analyze the results. Perhaps statistics will show that it is worth adjusting the content plan, because you are not attracting the right audience. Track numbers over time and learn to adapt to the reaction of potential customers. Over time, you will figure out in practice how to become an SMM specialist.

Maintaining company and brand pages on social networks has long gone beyond publishing cute quotes and funny cats. This task has become a complex of targeted actions that help to attract traffic to the client's site and "educate" buyers for him. The better you do it, the more valuable you are to your customers.

Build your knowledge, experience and competitive advantage to become a truly in-demand social media master.