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What is Instagram and why do individuals and businesses need it. What is Instagram and how to use it

Subscribers look at photos not only in the feed, but also in their accounts. To stand out from others, some users use the big picture technique. Take a large image which is sliced ​​into small ones. It turns out that this is such a joke, like the Micah404.

3. Links in the account description

Now I’ll say a banality, but in publications, even if you insert a link, it will not be clickable. And if your PR manager or requires to insert links, change your job or PR person. These are sick people, they can think of something else wild.


Work with a webmaster to register a short domain for your site and set up a redirect to the main site through a short domain. Let's say you have a flower shop with the address cvetoteka.ru, short domain cvet.ok. Now on Instagram, you can place an abbreviated page on some bouquet, for example, cvet.ok / rose.

4. Your list of filters

Now there are over 40 filters on Instagram! I am using 2. To clean up the workspace, I can hide filters, or change the order of filters to be more convenient.

Hold the filter and drag it to a more convenient place or remove ...

or scroll to the bottom of the filter list and select "Change".

5. Intensity of the filter

Amazing results can be obtained by clicking on a filter and changing the intensity of the filter. In addition, in this mode, you can overlay a frame.

6. Edit your photo

If you don't like any filter, you can use fine editing. In filter selection mode, click Change.

7. Draft on Instagram

When you apply a filter to an image and want to go back, Instagram will offer to save the post to drafts. In the evening I made two drafts, and published them in the morning and at lunchtime.

8. Deny comments

Before publishing, scroll down and click on "Advanced Settings". Turn off the comment. Now your photo only gets likes. Convenient if you are constantly bombarded with spam comments.

9. Monitor publications of selected users

First, subscribe to the desired account, then click on the settings button, and select "Enable post notifications." If you have 2000 - 3000 subscriptions, this button will help you not to miss the really important publications. And also, this function can be used to monitor competitors or guard their comments, hijack leads.

10. Likes history

You can always find a list of those publications that you liked. This is how I check the quality of the massliking service.


Go to your account settings, swipe down to the "Posts you like" item.

11. Bookmarks

When I first learned to photograph, I took hundreds of screenshots to capture an impressive shot. Now Instagram has bookmarks, and it is not necessary to take screenshots.

12. Clear search history

By default, Instagram stores your searches. If you were looking for a gift for your wife, and are afraid that your surprise will be revealed through the search, you can clear the search history, and no one will find anything =)

Click on your account settings, and scroll down to "Clear search history".

13. Activity of subscriptions

Since ancient times, it was possible to find out what your subscriptions have liked, commented on or who subscribed to. But few people use this to analyze their target audience. So you can understand what the target audience likes, what is in trend now and adapt your content plan.

In the notifications tab, click on "Subscriptions" and analyze the activity of subscriptions. This is how you can find subscriptions that use mass following.

14. Multiacc

This is my favorite Instagram update for 2016. Now I can simultaneously sit and monitor notifications, comments and messages from five accounts. Unfortunately, when you have five accounts connected, the application sometimes glitches and resets the password for the account, or in one account displays private messages and notifications of another.

In the account settings, find the item "Add account", enter the login and password for the new account, and switch between the account by clicking the avatar icon in the lower right corner of the application.

15. Share a link to an interesting publication with your friends

16. Photo preview

When you are watching someone's account, a long press on the publication brings up the "preview" mode.

17. Photo enlargement

Previously, it was impossible to see small details on the screen? Spread the publication out with two fingers.

18. Save photos

Sometimes you need to quickly get hold of a photo that you recently posted on Instagram. Turn on the "Save photos" and "Save videos" setting in your account settings.

19. Save other people's photos

Social media users should use user generated content to enhance their brand reputation. There are three ways to use your subscriber photo.

    Download the picture through the page code. Right-click on the page with the publication → select “View the page code” → press the keys “Ctrl + F” → start typing “jpg” → copy the first line that will be highlighted. This will be a direct link to the high quality image.

20. More than one filter per photo

Sometimes, you can get the desired visual effect only if you apply several filters. To do this, first apply one of the filters. Then turn on Airplane mode and publish your photo. You will not be able to publish, but the desired photo will be saved in the gallery, you need to apply a new filter to it.

21. Business account

Business accounts on Instagram were introduced recently, not everyone is still used to them, but there are already various myths:

  • The coverage of publications is decreasing.
  • The likelihood of getting into the Top by geo and hashtag decreases.
  • People are afraid of business accounts and leave them for normal accounts.

Whether to transfer a regular account to a business account or not, the smmschik must decide, I made my choice.

22. Clean up spam comments

The number of comments raises the ER and, hypothetically, this is good for an account in the era of algorithmic feeds. Only spammy comments with a job offer can spoil the whole impression of your account. It is better to delete such comments.

You can delete any comment on any post. I do not recommend removing the negative. A properly processed negative comment sells as 4-5 good reviews.

23. Automatically monitor comments

If you got fake accounts that are spamming in your account, or you do not allow swearing in your account, you can set up automatic verification of comments by keys.

Every time I get a stream of spam comments, I pick keywords and put them on the list of prohibited comments.

24. Remove or hide marks on photos

Sometimes you need to remove some photos from the “photo with you”, this is especially true for large brands that are constantly featured in photos.

Go to "Photo with me" → select an unwanted photo → click on the tag → "Remove tag" you remove the tag from the photo, if you move the slider, the photo will not be displayed in the "Photo with me" but the tag will remain.

25. Paragraphs or how to make indents in texts

Anything you write on Instagram can be glued against you! Therefore, instead of readable text, you can get a sheet of letters.

To prevent this from happening, there should be no sign after the dot. Emoticons, spaces, letters, dashes, brackets are signs. Helps to compose text in notes or notebook, and then insert it into Instagram. But it is easier and faster to use our service. It doesn't knock lines and paragraphs don't slip.

26. Videos with different scenes

You can create real sketches and meaningful videos using only the video camera application on Instagram. It's not as professional as inviting a videographer and shooting a video in six months, but quickly.


We pressed the shooting key and filmed the desired scene and released the key. You can continue to shoot further.

27. Video without sound

By default, Instagram videos are broadcast without sound. If you were shooting in a natural environment where there was a lot of unnecessary noise, it is better to turn off the sound.


28. Change video cover

Click on the invisible "Cover" button in the filter selection mode, and choose a suitable cover for your video. In SMMplanner, you can upload your own video cover.

29. Selection of hashtags

While there is a myth that hashtags help promote a brand, any tools for searching and selecting hashtags will be relevant. In the search for Instagram, enter one hashtag, and Instagram itself will suggest others with which this hashtag is often used.

30. Photos from archives in Instagram stories

Instagram Stories were conceived as an alternative to SnapChat, so that only mobile content could be uploaded to Instagram here and now. Luckily, you can download cool photos to your phone and use them in your stories.

To do this, take an old photo and edit it in any graphics editor. After that, the photo will be updated with the creation date.


Instagram is a free photo and video sharing app with social media elements, which allows you to take photos and videos, apply filters to them, and also distribute them through its service and a number of other social networks. Instagram takes square-shaped photos like Polaroid, Kodak Instamatic, and 6x6 medium format cameras (most mobile photography apps use a 3: 2 aspect ratio). Since August 26, 2015, Instagram has introduced the ability to add photos and videos in landscape and portrait orientation, without cropping to a square shape.

The application is compatible with iPhone, iPad and iPod Touch devices running iOS 4.3 and higher, as well as phones running Android 2.2 and higher with OpenGL ES 2 support. It is distributed through the App Store and Google Play, respectively. The Instagram Beta for Windows Phone 8 was released on November 21, 2013.

In April 2012, Instagram was acquired by Facebook. The purchase price was $ 300 million in cash and 23 million shares of the company, for a total of $ 1 billion.

History

Instagram development began in San Francisco when Kevin Systrom and Mike Krieger decided to repurpose their Burbn project towards mobile photography. The app was released on the Apple App Store on October 6, 2010.

Kevin Systrom and Mike Krieger (c) italkmac.com

Shortly after the release of the app, Josh Riedel joined the team as Community Manager. In November 2010, Shane Sweeney joined the team as an engineer, and in August 2011, Jessica Zollman joined the team as the IT community evangelist.

In January 2011, hashtags were added to the app to make it easier to find users and photos.

In September 2011, version 2.0 of the app was released, featuring live filters, instant tilt, four new filters, hi-res photos, optional borders, one-click rotation and an updated icon.

In April 2012, a version of the application for the Android platform was released, which was downloaded more than a million times per day.

On April 9, 2012, Facebook announced the purchase of the mobile photo application Instagram for $ 1 billion. Facebook will transfer $ 300 million to the owners of the photo service and transfer about 23 million of its shares. In addition, the social network has pledged to pay Instagram a forfeit of $ 200 million in the event of a deal breakdown. In conjunction with the June 25 purchase, update 2.5.0 was released, bringing tighter Facebook integration to Instagram.

In August 2012, 575 likes and 81 comments were added every second on Instagram. On Instagram, users spent an average of 257 minutes per month, an hour and a half more than on Twitter.

At the end of 2012, Instagram announced a change to the rules of the user agreement. Among the innovations, a clause was supposed to appear that Instagram receives the rights to use the photos uploaded by its users, including for advertising purposes. This drew strong criticism from the public, both among Instagram contributors and from copyright lawyers. Many Instagram members have deleted their accounts. According to analytics service AppData, Instagram may have lost up to 25% of users - its daily traffic fell from 16 million to 12 million. Faced with criticism and protests, the management of the service reformulated the controversial clause of the user agreement, saying that their intentions were misunderstood.

In April 2013, Instagram announced the beginning of the implementation of its new development, which will allow users to mark themselves, their friends, places of interest, as well as famous brands in their photos. It will also be possible to customize the system of notifications about new marks, including making them private.

In June 2013, Instagram announced the ability to record a 15 second video.

In March 2015, Instagram announced the ability for brands to create photo galleries and send users to their site using the Learn More button. The company is currently announcing new functionality for brands: Buy Now and Install Now buttons.

In July 2015, Instagram photos began to upload in the best quality - 1080 × 1080 pixels (instead of the previous 640 × 640 pixels).

On September 30, 2015, Instagram ads appeared containing videos up to 30 seconds long. At the same time, advertising sales started in Russia as well.

Starting February 8, 2016, the owners of several Instagram pages can be on them at the same time. Owners of devices based on iOS (7.15) and Android were able to use several accounts at the same time, without leaving any of them. For this option to start working, you need to add an additional account in the profile settings, and click the username.

The scale

By December 2010, Instagram had one million registered users. In June 2011 - already five million. By September, that number had doubled, and by March 2012, the number of users had reached almost 30 million. By the end of February 2013, Instagram had announced 100 million active users. And at the end of March 2014, Mark Zuckerberg announced the registration of the 200 millionth user.

In July 2011, Instagram announced 100 million uploaded photos. In August of the same year, their number reached 150 million. By November 2013, users had already uploaded 16 billion images.

Financing

On March 5, 2010, while working on the Burbn app, Systrom closed a $ 500,000 funding round from Baseline Ventures and Andreessen Horowitz.

On February 2, 2011, it was announced that Instagram had raised $ 7 million from various investors including Benchmark Capital, Jack Dorsey, Chris Sacca (through LOWERCASE Capital) and Adam D'Angelo.

Awards

In January 2011, Instagram was ranked second for Best Mobile App in the 2010 TechCrunch Crunchies competition.
In May 2011, Fast Company magazine ranked CEO Kevin Systrom as 66th on the "Top 100 Most Creative People in Business 2011" list.
In June 2011, Inc magazine included co-founders Systrom and Krieger in the "30 Under 30" list.
In September 2011, Instagram won Best Local App at the SF Weekly Web Awards.
In 2011, Systrom and Krieger appeared on the cover of the September issue of 7 × 7 magazine.
In December 2011, Apple named Instagram “iPhone App of the Year”.

Instagram devices and services

The popularity of the application has provoked the emergence of many developments, one way or another related to Instagram. As a separate direction of such developments, one can single out projects of various devices designed to work with Instagram.

The first of these devices is the Instagram Socialmatic Camera, a camera designed in the style of the Instagram icon. The camera allows you to immediately process the photo and send it to Instagram, as well as instantly print the photo. Thus, the developers of the device want to bring Instagram to the real world, inviting users to share photos not only on the social network, but also in real life. The first models of the ADR studio and Polaroid product, which can be purchased this year, will have two lenses, a touchscreen display, a mini-printer with 4 cartridges, an optical zoom, a 3G module, and are also equipped with WiFi and Bluetooth.

The second device is a special Instacube digital photo frame, which is also made in the style of the Instagram icon and can display photos from the feed of the selected Instagram account on its screen.

In April 2014, the first vending machine under the Boft brand was installed in Moscow, which allows you to print photos from Instagram. On June 23, 2014, it was patented.

Hello friends! 🙋🏻

Do you want your Instagram feed to look perfect and delight even the pickiest Instagrammer? Surely you have repeatedly got into insta profiles, which are just very pleasant to look at. You open such an account and you see that it is thought out visually, well, just a photo to a photo - everything is in the same style. You don't want to leave such a profile, but, as you know, people are greeted by their clothes. That is why it is very important that your profile as a whole looks good and immediately attracts attention. And how this can be done, we will talk in this article.

Here are some examples of beautiful insta profiles for your inspiration. Click on the image to get a better look.

Please note that this is not an article on how to take beautiful photos! This is a completely different topic. Becoming a good photographer, even at the amateur level, may not be for everyone. After all, this is incredible work, and without inner talent, it’s so difficult to achieve this goal. BUT, everyone can have a beautiful profile! The main thing is to properly organize your feed, observe the color scheme, symmetry and general appearance of your gallery. In this case, even ordinary photos will look beautiful and harmonious.

To design an Instagram profile in the same style, you will need special mobile applications that will make this task very easy and simple. With their help, you will no longer need to guess how a particular photo or video will fit into your insta gallery, and then delete it, because it is somehow “out of topic” there.

Below you will find 5 best apps for iOS and Android that will make your profile perfect, well, at least close to ideal 😉 I recommend that you familiarize yourself with the capabilities of each application, since despite the fact that they are all visual planners of publications on Instagram, some of them have much wider functionality + special functions that may be useful for you. See, compare and choose what works best for your goals and the seriousness of your work in social media. networks.

The best apps for planning the order of photo and video posts in your Instagram profile feed

Inpreview: plan your Instagram (iOS only)

UNUM - Design Perfection

  • Link to application for Android
  • IOS App Link

UNUM is another application for creating a beautiful Instagram feed. Please note that this app exists for both iOS and Android. However, the Android app is still a little raw and the reviews about it are not so positive. While the iPhone version of the app is better and more stable.

Cons: English version, advanced features by subscription only.

The program has a free version, as well as more paid plans (monthly subscription!) With more features and capabilities. The free plan includes one Instagram account, 18 feed slots, and the ability to publish up to 500 photo and video posts per month.

Key features:

  • possibility save content for Instagram in the application, so that later you do not search for it throughout the phone gallery;
  • visual post planner, the ability to change the order of photos in the feed by dragging and dropping + the ability to see how the feed looks like without any previously published images;
  • photo editor and color correction inside the application;
  • tons of free photo filters;
  • statistics best time to post to your account and other analytics;
  • ability to manage multiple accounts in one application;
  • planning publications for a certain time + notification of what needs to be published;
  • possibility write and save signatures to photos, so that you can quickly add them to publications;
  • Snug for Instagram

    That's all for me! I hope this article was helpful to you! I wish you a great mood and successful promotion on Instagram! ☺️

Today about Instagram perhaps, only nursing babies and some tribes of the Amazonian Indians do not know. Still, this app for quick editing and posting of photos has made a truly dizzying career. The application, most of which was created literally on the knee and in just a week, was bought for $ 1 billion in less than two years.

Agree, a good motivation for those who are still looking for their way in the IT sphere. However, let's talk about everything in order.


Instagram. The beginning of the story

We owe the fact of the emergence of Instagram to a simple American student from Stanford - Kevin Systrom, who literally raved about the ideas of explosive startups. However, for the time being, his dreams remained dreams: he diligently attended specialized seminars, met with entrepreneurs and venture capitalists and absorbed, absorbed the ideas of a quick start.

Finally, at the suggestion of a businessman he knew (and a $ 250,000 grant), he decided to create a Burbn app that would combine some functions, geo-targeting and photography capabilities. I must say that Kevin has always been a good photographer and was drawn to such things. Not without a faithful assistant: Kevin meets Mike Krieger, who at that time was working on the Meebo project (a website for communication).

A little persuasion, a mountain of promises and a lot of prospects - this is probably the best answer to how exactly Kevin persuaded Krieger to abandon his past work and concentrate only on developing Burbn. A short time later, a tandem was created, which later spawned a billion-dollar application. But let's not get ahead of ourselves, there are problems ahead of us.


First disappointments

Now it sounds a little funny, but the first experience of working together was terrible: very soon Systrom bluntly told Krieger that their idea with Burbn was on the verge of failure. What Kevin Systrom said was something like, “Mike buddy hit me with thunder, but we're not going to make this damn Burbn fly. He has too many competitors. We will go bankrupt before we launch this project. "

B urbn was pushed into a far corner, and companions made timid attempts to create other similar applications. But the result was not encouraging. The time has come for depression and despair. However, it was for the best, because it was on one of these sad evenings that everything started.

Evina came up with an idea lying on the surface: we need a service that could transform even the most low-quality photos and make them extremely attractive.

Filters!

There were easy-to-use filters that would transform any mobile user into a seasoned photographer. On the same evening, Kevin Systrom created the first, but far from the last, filter in the Instagram story.


Explosive start

Having taken to work in porn, the partners created the first version of Instagram, which they posted on the App Store (at first the application was available only for products) on the night of October 6, 2010. It is this date that should be carved in gold letters in the Instagram story, because then some completely unimaginable carousel began. The first users started to download the free application right away. Until the early morning, the future millionaires worked in the sweat of their brows, making sure that the servers did not fall under the influx of the mass of unexpected visitors.

At throm, the news about the appearance of Instagram is posted by such authoritative resources as the Beats Blog and Techcrunch. This causes a wave of new visitors, which becomes the limit: they can barely withstand the load. In the first days, the app was downloaded by 25,000 users, which became one of the highest rates in the history of the App Store.

It became clear that Instagram has been accepted by users, and urgent measures need to be taken to ensure its life. So the team eventually added manager Josh Riedel, engineer Shane Sweeney and promoter Jessica Zollman. The wheel spun.

Continuation of the glorious path

The popularity of Instagram grew like a snowball, helped in no small part by the agility of the team. They understood that they needed to constantly develop their offspring so that users would not turn away from them. Very soon the following improvements and releases were made:
  • ~ in January 2011, the use of hashtags was introduced, which greatly simplified the search for photos of a specific subject;

  • ~ version 2.0 was released in September 2011, which unexpectedly pleased with live filters, changes in optional borders, high-resolution photos and other necessary "goodies";

  • ~ finally, in April 2012, the long-awaited version for Android was launched, which, in just a day, users downloaded more than 1 million times. An impressive figure.

Facebook buys Instagram

There are still debates about whether he did the right thing by giving a whole billion for a completely unprofitable service. Yes, yes, despite its resounding fame, Instagram was still not monetized at that time. Someone says that this is a real "soap bubble", someone praises the founder of Facebook for his foresight.

In any case, the fact remains: on April 9, 2012, Instagram was bought by Mark Zuckerberg for $ 1 billion. Moreover, $ 300 million was transferred in money, and the rest was in Facebook shares. In an instant, Kevin Systrom and Mike Krieger went from keen guys in ripped jeans to real multimillionaires.

By the way, they still work on Instagram today. Despite the fact that the money raised would be more than enough for a comfortable life until old age. Now their main task is to develop a monetization system that would turn Instagram from a very expensive toy into a profitable thing.

Today, on Instagram, you can not only take photos, but also shoot videos. This application is already integrated with Facebook and a number of other social networks. Not so long ago, the application became available for Windows Phone 8 users. User experience and social engagement were expanded. Instagram is not losing ground, it is constantly building up momentum and opportunities and promises its adherents a lot of useful innovations.


You are holding a long-awaited smartphone that has replaced the previous “dialer”. The new one, of course, cannot work for a month without recharging, it doesn’t crack nuts, and it doesn’t even have an IrDA. But it boasts many functions, a bunch of applications, and, importantly, the presence of a camera capable of taking decent pictures. We're going to talk about one of the most popular camera apps - Instagram.

What is Instagram (why is it needed)

Instagram is a service that allows you to keep your photo / video diary, follow the pages of other people (including many celebrities), communicate in the comments or using direct messages.

The beauty is that a photo you have just taken can be processed immediately (this is not difficult at all), and having made a "candy" out of it, you can immediately put it out. Everything is extremely simple and accessible.

On Instagram, it is customary to post various outlandish events, landscapes, things that cause an emotional response. People who eat instant noodles every day post pictures of sushi bars. And those who visit restaurants every day are posted on Instagram by Doshirak.

And also it is customary to spread various proofs of their belonging to the well-to-do elite. Initially, this came from the fact that Instagram was for a long time available exclusively for Apple - devices so adored by the majors of all stripes and dignities.

A regular photo from Instagram.

If you buy "extra" salt instead of the usual one, then you also make a major contribution, and Instagram is waiting for your picture.

Another regular photo from Instagram.

Speaking about what Instagram is, one cannot fail to mention that it is a social network. Surely you have a friend who sits on Instagram more often than on the potty. Most likely, she advised you and this application. This is how the rapid spread of this service took place (not counting the publication in the most popular blog sites Beats Blog and Techcrunch at an early stage of development)

Who needs Instagram

Instagram is suitable for both janitors taking off their new rhinestone broom, and for its boss photographing her new Merc, received for outstanding successes in front of the head of the district in her free time. In other words, Instagram is suitable for everyone who wants to show something. But not everyone needs it.

Recently, Instagram has also become popular among aspiring businessmen (and not very much like Nike or Adidas). Despite the limited opportunities in terms of communication, its functions are quite enough to post goods in the form of photos, recruit potential customers into subscribers and be with them on a short foot with the help of comments. Clothes, shoes, accessories are the most popular products on Instagram. And who knows, perhaps soon oil contracts will be signed there and tenders for the supply of weapons will be held.

You definitely don't need Instagram if:

1. Nothing new happens in your life.

2. You have no friends, no idols, no fans.

3. You have a "dialer".

4. If your photos in glossy magazines all over the world are enough for you.

5. You sit on photo.mail.ru, or post all the photos only on odnoklassniki.ru.

6. You do not want to “shine” with acquired property.

7. You are on a diet (delicious photos of food are regularly posted on Instagram).

Whether to use Instagram or not - everyone decides for himself. Or society makes the choice for you. But, in any case, now you know what Instagram is and why you need it.

And so that your photos of yourself in the mirror turn out better, we offer articles: and

Do you want to upload a photo of a sleeping person to the network? Go ahead if you've already read the article.

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