Beautiful design community "VKontakte" is not a whim, but important element that builds user confidence in you and your company. If a public page or group is not professionally designed, your potential clients quite logically, they may conclude that you are just as negligent about your work. To prevent this from happening, make sure that your VKontakte page is beautiful, neat and easy to use. How to do it? Read below.
Actual sizes of images "VKontakte"
Some time ago, the developers of the social network "VKontakte" launched new design... This led to the fact that the dimensions and principles of displaying images have changed. The memo, which will be given below, corresponds to all innovations and contains the dimensions that are relevant for this moment time.
Now let's take a closer look at each item.
VK avatar size
The minimum avatar size is 200 x 200 pixels. If you try to upload an image less than 200 pixels wide or in length, you will see an error like this:
The maximum avatar size is 200 x 500 pixels. But, in principle, you can upload images and bigger size- up to 7000 pixels on each side. The main thing is that the ratio of their sides does not exceed 2 to 5.
Let me show you with an example.
I have an image. Its size is 200 by 800 pixels (2 to 8 ratio). No error occurs while loading. However, I still cannot use this image, since "Contact" does not allow me to select it completely.
Cover
The size of the cover for the full version of the site is 1590 x 400 pixels.
Please note: in mobile version and applications, not the full version of the cover is displayed, but only a part of it with a size of 1196 by 400 pixels. See how it gets cropped in the mobile app:
To prevent this from happening, place the main elements of your cover within 1196 by 400 pixels.
Attached Images
In the updated design of "Contact", the width of the news feed has become fixed. This means that images attached to a post no longer stretch, but remain as they are. Therefore, if you want your image to completely fill its allotted space in the news feed, its width must be at least 510 pixels. It is best if it is a square or rectangle in landscape orientation.
It sounds a little confusing :) So I'll show you with an example.
Let's say we have a square image with sides of 510 pixels. If we attach it to our post, it will look very good in the news feed on all devices:
And this is how a horizontal image looks in landscape orientation (width 510 pixels):
As you can see, the narrower the image (in height), the smaller it looks in the feed of smartphones. To verify this, look at the picture below:
It is clear that the difference is not particularly critical here, and smartphone users will still consider your image, just in the second case they will be a little more comfortable.
Images for posts with a link
All this data is taken from the Open Graph markup code:
If Open Graph is not specified, the title is taken from meta Title and the image is from the article. At the same time, it can be easily changed - or you can choose another image from the article using special arrows:
Or upload your own:
The minimum image size that you can use as a preview for your article is 537 by 240 pixels. However, you can upload larger images as long as the aspect ratio is correct.
Picture for an article created in the editor
The size of the image for the cover of the article, created in the editor, is 510 by 286 pixels. It is better if it is dark and more or less monochromatic, since the title of the article and the community is lost on a light background.
Good example:
Not a good example:
Photo and video size for stories
The size for photos is 1080 by 1920 pixels. The size for the video is 720 by 1280 pixels.
Specifications for video recordings:
- up to 15 seconds;
- no more than 5 MB;
- h.264 codec;
- AAC sound.
Stories should use vertical format photos and videos.
Please note: stories on behalf of communities at the moment can only be added by large communities for which the VKontakte developers have opened this function. And this is done using official app... This cannot be done from a computer.
Photo album cover size
Image size for video
1280 by 720 pixels.
Wiki page
The content area of the wiki page is 607 pixels wide. If you upload a larger image, it will automatically upload 400 pixels wide. Example: I have a 1366 by 768 image. If I add it to a wiki page, it looks like this:
To change the size of the picture, you need to click on it and set the desired values:
I will describe in detail how to work with wiki pages below. Therefore, we will not dwell on this point here.
How to make sure that VKontakte images do not shrink? Effect of background and size on picture quality.
If you've ever tried to upload VKontakte images (it doesn't matter if it was an avatar picture or just a photo from your trip), then you probably already know that they tend to shrink. This is especially noticeable on a dark (and especially, on a red) background and when the picture is not too big size... Example:
How to make sure that the quality of the pictures does not deteriorate?
To prevent the image from shrinking (more precisely, shrinking, but to a much lesser extent), it is necessary to make it 2-3 times larger the right size... For example, if we need to make an avatar with a size of 200 by 500 pixels, we take a picture of 400 by 1000 pixels. If you need to make a menu with a size of 510 by 400 pixels, take - 1020 by 800.
The image on the dark blue background, which I brought a little above, has a size of 510 by 350. I made it twice as large (1020 by 700) and saved. That's what came out of it:
How to fix it? The answer is very simple - you need to choose a different background. The point is that on dark background pixels are seen better than light. Therefore, if you want to achieve perfect quality(although the picture above already looks quite normal), then you need to slightly change the color scheme. For example, make the background white and the text blue:
How to style the page header
Your hat public page or groups - this is the first thing that users who visit you see. In most cases, this place is used to place a navigation menu based on public materials, some interesting posts or important announcements. Let's see with examples how various companies use this space.
Cover
Not so long ago, VKontakte introduced an update - now you can upload large and beautiful covers(1590 by 400 pixels). To do this, go to Settings and click the Download button.
You can place anything you want on the cover: from the name and motto of your company to all kinds of promotions, offers and even contests.
I recommend paying special attention to the possibilities dynamic cover... How it works, for what purposes it can be used and with what services to install it, read our article.
Examples of dynamic skins:
Cover + community description + website link
Some companies do not specifically fix any posts in the header so that users can read the basic information about the page and go straight to the site.
Description with hashtags
Some companies add to standard description page hashtags that characterize it. This is done so that the page has a clearer relevance, and due to this, it is higher in the search for relevant queries. To be honest, I don't know if this method works or not. I have not met any cases on this topic, so if anyone knows, I will be grateful if you share a link.
Pinned post telling what the page is about
If you want to tell about your page in more detail (with photos, links and a beautiful layout), then you can attach a wiki post or an article, typeset in the editor, with a bright picture on the announcement to the header, which will encourage users to click on it. An example of such a post:
And here is what the user sees after he clicks on the link:
Group menu open
An open menu I call such a menu, which immediately shows what items it consists of. That is, the wiki post's preview picture completely duplicates its content. Thus, users immediately see what awaits them inside. Let me show you with an example.
Here's what the pinned post looks like in the Flatro page header:
Group menu closed
The closed menu is the same wiki post as in previous paragraph, only on the announcement there is a picture on which there are no menu items. Usually they write on it: "Menu", "Navigation menu" or "Navigation through public materials".
And here's what we see when we click on it:
By the way, it should be noted that these are far from the only options. Basically, you can write whatever you want in this picture. The main thing is that the user wants to click on it, and he understands what awaits him after that. Example:
Fusion menu for the group
A merged menu is when the picture on the announcement of your menu is one image with the avatar. Below I will tell you in detail how to make such a menu, but for now, just see how beautiful it looks.
GIF and avatar in one image
But this option for the design of the cap really impressed me a lot. The automatically played GIF merges with the avatar into a single composition and attracts the attention of users, even though there is no information on it at all.
By the way, I saw this example in the group of SMM marketer Sergey Shmakov. So, for the find I express my gratitude to him :)
Hidden Menu
The hidden menu is available only for groups (pages do not have this functionality). To see it, you need to click on the corresponding link. The advantage of this design method is that users can see the basic information of the community, and if they want to use the menu, they just need to make one click. However, there is a small drawback here - not all users are aware of the existence of this function, so your menu may receive less attention than if it were pinned to the top of the page.
Automatically playing video
At the end of November 2015, an interesting innovation appeared on the VKontakte social network - as soon as the user visits your page, the video attached to the header starts playing automatically. With the help of this technique, you can attract even more attention of users (especially those who first visited your page), and at the same time, do not annoy those who do not like when their content is imposed on them, because the video is played without sound and practically does not interfere ...
How to add such a video to the header of your page?
To do this, three conditions must be met:
- Attach a video to a post and pin this post to the top of the community.
- Apart from the video, nothing else should be attached to the recording. Video and text only optional.
- The video must be uploaded by VKontakte - third-party players are not supported.
A post that gets a lot of shares
Another way to productively use the space in the header of your page is to pin one of your most successful posts into it - the one that has already typed and continues to type. a large number of likes and shares. Why do this, I think, everyone understands - the more reposts, the more coverage, the more subscriptions gets the page.
Announcements of new clips, albums, events
Presentation of new products / services
Discounts and promotions
Cases, customer reviews
Application Advertising
Practical jokes
Community rules
Links to other social networks
I have listed far from all the options for the design of the header. Basically, you can post any kind of information on the cover and pinned post: jobs, ads, links to top-selling products, etc. So don't limit yourself to the examples above. Get creative and use your community design to achieve your goals.
What should be an avatar
Avatar is not only beautiful image with the logo of your company, but a working tool for a marketer, with which he achieves his goals. Let's take a closer look at what it should be in order to attract the attention of users and encourage them to perform the targeted action. Let's start with a miniature.
Avatar thumbnail
- The text on the avatar thumbnail must be large enough to be readable.
- The text should not go beyond the thumbnail.
- Users should understand what is shown on the avatar.
- If possible, it is best not to use stock images, as they often diminish the credibility of the company.
- It is undesirable for the avatar thumbnail to be too dull and boring, otherwise it will get lost against the background of the brighter avatars of competitors.
- If you want your avatar to look modern, make it in a minimalist style: less text, shadows, gradients and elements that do not carry any semantic load. Your avatar should be as simple and neat as possible. This style is trending now.
- If your goal is to attract the attention of users and stand out from the background of other avatars in the feed, you will have to turn on imagination. Think about what you yourself are paying attention to when you are looking interesting communities? Here I, for example, have repeatedly been attracted by avatars with a burning light, which usually indicates that a new message has come. This is a very old technique, but for some reason it still affects me - when I see such a light, I will definitely keep my eyes on it.
I am not suggesting that this trick will work with your page as well. The point I want to convey is that there are very, very many ways to stand out, you just need to ask this question and show a little creativity. For example, another one interesting idea, which I myself would hardly have thought of:
The avatar is a black circle: big and small. It would seem, why do this at all? But when you scroll through the list of communities, these avatars attract attention, because they are very different from everyone else.
What information can be placed on the avatar thumbnail
Although the avatar thumbnail is very small, it can (and should) be used to attract followers to your community. How to do it? Let's look at a few options:
New product / service / event announcement
Company / service / page advantages
Company phone number
Favorable prices
Free shipping
By the way, very often the information that the company provides free shipping is added to the name of the group itself, so that users will definitely pay attention to it.
Stock
Contests
Vacancies
What should be the avatar itself?
I considered what the thumbnail of an avatar should be and what text can be placed on it. Now let's move on to the avatar itself. Full version The avatar will only be displayed in the community that has no cover installed. It is for such cases that I wrote this section. So, what should be the avatar of your community so that users immediately understand that your company has approached the creation of the page responsibly and professionally.
- The avatar must be of high quality. How to achieve this, I wrote a little higher. For those who missed this part, I will say in a nutshell - the size of the avatar should be 2-3 times larger than what you planned.
- It is desirable that the avatar is combined with the menu: it was the same colors, had the same fonts, elements, etc. This will make your page header look cleaner and more professional. Example:
- The avatar itself and the avatar thumbnail can be different. For example, you can draw a circle on your avatar, style it however you like, select that area as a thumbnail, and style the rest of the avatar in a different style.
- In order to encourage users to subscribe to your page or write a message to a company representative, you can place a corresponding call to action at the very bottom of the avatar and accompany it with an arrow pointing to the button.
- Try not to post too much information on your avatar, otherwise it will look overwhelmed and untidy. Add only the most important points and make sure there is "air" between them.
Another option is to split the avatar into two parts. One for the thumbnail and one for the rest of the avatar.
What information can be placed on the avatar?
Basically, you can place anything on your avatar. Unlike miniatures, here really is where to roam. Most importantly, don't overuse it :)
Site domain
Phone / address / opening hours
Contests / promotions
Most bought products / new items
information about delivery
Mobile app advertising
The main advantages of the company / page / product, etc.
Range renewal / new creativity, etc.
Information that your community is official
Information about upcoming events
Account addresses in other social networks
Extended page description
Brags
In general, absolutely any information can be placed on an avatar. I have provided just a few ideas so you can see what others are doing and be inspired by their examples. Well, keep in mind the basic recommendations: the avatar should be of high quality, the font should be large, and there should be more "air" between the elements.
How to create a fused avatar and menu
In order to do fused avatar and the menu, you need the program Adobe photoshop or its equivalent. I will explain the whole process using the example of Photoshop. So let's go.
- Download the Photoshop template that I have specially prepared for this article. Regular size (menu - 510 pixels wide, avatar - 200) or zoomed (menu - 1020 pixels wide, avatar - 400).
- Open the image you want to base on.
- Copy it, paste it into the template and position it the way you would like to cut it.
- Add effects, text, graphics, and more.
- If you don't want part of the image to be lost (in that space, which is 50 pixels), move it to the right as shown in the following gif:
- Select the "Cutting" tool and click on the "Slices by guides" button.
- Delete unnecessary fragments (right-click - "Delete fragment") and edit the existing ones (right-click - click in empty place- we take desired area and stretch it to the desired size).
- Go to the "File" section and select the "Save for Web" command.
- Navigate to the location where you saved the pictures (desktop or some specific directory) and find a folder called "Images" there. This is where your images will be. Now all that remains is to fill them in the page.
P.S. The height of the avatar can be changed at your discretion. I took maximum size- 500 pixels, but your value may be less. For example, as on the Wiki Markup page:
How to use widgets
Widgets are also part of the design of the VK community. With the help of them, the user can: place an order, subscribe to your mailing list, take part in a competition, read and leave reviews, open a search in the community, receive a gift, a discount coupon, etc.
Here are some examples of what widgets look like on a VKontakte page:
How to style images for posts
If you are a web designer or have an artistic taste and a sense of beauty, then it should not be difficult for you to come up with a corporate identity for your images. However, it seems to me that such people in this article will be a minority (I, by the way, do not belong to them either). Therefore, let's take a closer look at how this is done, based on examples of successful companies.
By the way, please note that almost all well-known VKontakte companies brand their images, that is, they add a small logo, their page address, or a watermark. This increases brand awareness and protects your images from being copied. Whether it is worth doing, everyone decides for himself. The only thing I would like to advise: if you do decide to do this, try to make sure that your logo is not too bright and does not take up too much space, otherwise all the emphasis will go to it, and the image will lose its attractiveness.
Where can I get good images?
We have a good blog article on this topic - "". They are all free, but some require registration. If you don't find anything suitable for yourself, try searching by keyword+ wallpaper (or, if in English, wallpaper). Usually, such a request comes out high quality images... But here you need to be careful and check the type of license, otherwise, if you have a serious business, you can run into trouble.
And what about those who cannot work in Photoshop?
If you have never worked in Photoshop (or any other graphic editors) and while you are not ready to allocate time to master it, you can use the services that already have ready-made templates pictures for different social networks:
1. Fotor.com
After that, on the left side of the screen, select the template that interests us. Please note that only templates that do not have a diamond icon are provided for free.
Paste it into the template, select it with the left mouse button, select the Layer command (sandwich icon) and click on Move to bottom. Thus, our picture will go in the background, and all the inscriptions will be superimposed on top of it.
After that, we change the text, font, font size, position of the inscription, etc.
Then click on the floppy disk icon, select the name, image format, quality and click on the Sign in to download button.
2. Canva.com
Another service that will help you decorate your image beautifully. It works on the same principle as the previous one. We register in the service (you can use your google account+ or email).
Choosing our field of activity. We skip the step where you are asked to invite friends. We get to the main menu, where we select a Facebook post if we need a rectangular photo, or an Instagram post if we need a square one.
Select a template (if the template is marked "FREE", then it is free), change the text.
If necessary, upload your image, adjust the dimensions, change the text, font and position of the inscription. After that, press the "Download" button, select the image format and save it to your computer or any other device.
How to format articles in the editor
Recently, "VKontakte" can typeset articles in special editor... To create an article, you must click on the letter "T":
How to use wiki markup
Well, here we come to the most interesting and at the same time difficult section. Perhaps among the readers there are people who do not know what wiki markup is, and generally hear this term for the first time. Therefore, especially for you, I will give a definition that is given by "Contact" itself.
Wiki markup is a markup language that is used to format text on websites (usually belonging to the class of wiki projects) and makes it easier to access features HTML language... On our site wiki pages - good alternative regular recordings and text navigation. If you need to create great article with different text formatting ( bold font, underlines, headings, etc.) or add graphics to it, or just create a colorful navigation menu around your community - a wiki is irreplaceable.
Just like Wordpress (or any other CMS) has an HTML editor with which you create articles, so Contact has its own editor for creating and editing wiki pages. It looks like this:
This editor creates navigation menus, as well as articles with pictures, videos and audio recordings. Below I will analyze in detail how to work in this editor but first I ask you to bookmark yourself two links. They will help you a lot in learning wiki markup.
Content is the basis for promoting the VKontakte group, this has always been the case. High-quality and interesting posts published in the community increase the reach of the audience, as well as increase the number of shares, which has a positive effect on the natural growth of subscribers. Goodthe content plan for the VKontakte group is the only way, which will allow you to quickly unwind on the VK social network. This action plan for promoting a VK group should be excellent, then you will succeed.
Important teamwork when promoting, because working together is always easier, especially when it comes to creating and adding content.
There are 4 main types of content:
- Audio recordings.
- Video.
- Articles.
- Images
To develop a competent strategy for publishing posts, a content plan is used. With its help, a schedule for the release of posts is drawn up and what type of content will be published on a particular day.
A prime example of the use of a content plan is the community dedicated to modern technologies... The group publishes news and articles from the world of IT and science.
At the beginning of their promotion, publications in the community came out without any periodicity. Sometimes, in one day, several articles could come out at once, after which there was a lull. Due to this instability, community outreach has remained consistently low.
To remedy the situation, the owner of the group decided to develop a content plan for several months in advance, which indicated the main topics of publications, as well as exact time their exit.
This made it possible to close the problem of lack of ideas for materials and reduce the time spent on finding them. Thanks to the daily release of materials according to the previously developed plan, the community statistics went up: increased total number likes, reposts, and a natural increase in subscribers began.
Drawing up a content plan for the group
To develop a competent publishing strategy, you need to understand how to draw up a content plan.
First, choose the main formats for your posts based on the topics of your community.
Some of the most common formats include:
- news;
- training materials;
- expert opinions;
- interview;
- podcasts in audio and video format;
- statistical data in the form of infographics.
This can be done in the form of a table:
| release date | 16.02.18 | 17.02.18 | 18.02.18 | 19.02.18 | 20.02.18 | 21.02.18 | 22.02.18 |
| Exit time | 14: 00 | 17:00 | 12:00 | 19:00 | 10:00 | 16:00 | 21:00 |
| Post type | News | Interview | Podcast | Article | News | Video | Article |
Of course, it will be much better if you also indicate the topic of the materials. For example, the news about the release of a new smartphone, an interview with famous blogger, a podcast about the dangers of smoking, etc.
The main thing is not to post posts in the group that violate the rules of the VKontakte social network. Prohibited content includes:
- Shock content;
- Advertising of alcohol and tobacco;
- Entries of 18+ character.
If you do not want to deal with creating a content plan, you can always use ready-made templates.
Most often, templates are distributed in the form of tables for Excel and look like this:
To collect statistics on group activity, go to the community menu.
Select the "Community Statistics" section.
A window with all the statistics of your group will open in front of you.
Here you can get the following information:
- general coverage of all publications;
- gender and age target audience;
- geography of subscribers;
- public attendance;
- activity of participants.
Based on this data, you can evaluate your content strategy. Increasing your reach, attendance, and engagement will confirm that your plan is paying off.
Creation of publications - we fill the group with photos, articles and video materials
How to fill a group with content? To do this, go to the community and click on the "Add post" area.
After that, start writing a note in the field or choose the format you need:
- The photo. Allows you to post images.
- Video recording. Used to add videos.
- Audio recording. Adding content in audio format.
- Article. New Regime in the form of separate articles in VK with the ability to format the text and obtain separate statistics on views, etc.
Search for ideas - where to get content to fill the public
To create high-quality and interesting materials, you need to know where to get content for the VK group.
For text format use the following sources:
Thematic sites. Find a website or blog dedicated to your topic. Pick 10-20 interesting topics in your opinion on which you can write a useful article.
Forums. Visit thematic forums, pay attention to what questions are asked by users. Based on this analysis, you can form a large list of topics for publications that are of concern to your target audience.
News portals. Stay up to date latest news your industry. Share this news with your subscribers. This kind content is one of the easiest to create and highly demanded by users.
When creating graphic materials, use the following platforms to search for high-quality images:
- GoodFon. A large site with images of all subjects available for free download.
- Shutterstock. The largest image bank in the world. More than 100 million photos are available on the site. high quality... Some of them are distributed free of charge.
Use the popular YouTube video hosting service to find interesting videos. Find 5-10 channels dedicated to your topic and add these videos to your group, or get ideas for creating your own videos.
When adding someone else's videos to the community, do not forget to include a link to the author, so as not to violate copyright.
Possible problems
Possible problems when drawing up a content plan:
Lack of ideas for publications. To solve this problem, conduct a competitor group analysis. See what types of content they post to their communities. How many likes and reposts this or that post type gets.
A selection of previously uninteresting topics of articles. To solve this problem, you should have good taste... Find articles and photos that are interesting for most. Make good video, which will be really interesting to watch several times a day. You need to understand what tomorrow will be interesting for the majority and work in this direction.
Outcome
Using a content plan will save you time searching and creating quality publications. Through careful planning and strategy development, you will be able to measure the effectiveness of your publications and increase the number of new members in the group.
Hello friends!
In today's article, let's see how to choose lucrative topic for the VKontakte group. We will select the topic for making money. That is, for those cases when you purposefully create a group in order to earn money on it later, for this we will select a profitable topic. If you already have your own direction for making money on the Internet, then, in fact, you already have a topic. Nevertheless, it will be useful for you to read this article in order to understand which topics are the easiest to monetize in the future.
I will not suggest a specific direction to you, because if I show you a specific topic, then a huge crowd will immediately rush there and very soon it will be quite difficult to make money in it. Therefore, I will explain to you exactly how to choose a theme for the group, I will indicate the right moments, and you already decide for yourself.
Let's first pick a general theme for you and then narrow it down a bit.
- First, the topic of your group should be informational or entertaining.
- Secondly, the topic of your group should be interesting for people. There must be people who are fond of this topic.
For example, these can be the following topics: health, beauty, hobbies, cars, holidays, humor, hobbies, sports, and so on.
It is important that the chosen topic fascinates you personally, so that you yourself are interested in delving into this topic, so that this business not only brought you profit, but also moral satisfaction and personal interest.
Now that you have chosen the general topic, you need to narrow it down a little.
If health, then what kind? It can be healthy food, or traditional medicine, or wellness gymnastics, etc.
If cars, which ones? Maybe it will be a group dedicated to Nissan cars? Or auto parts for Toyota? Or maybe you will devote a group to tuning the Lada Sedan?
In general, now decide on a more specific direction and write it down on paper.
Now, let's go directly to the Vkontakte website. Open the site, enter your profile, and in the search bar (at the top) enter the name of your topic. You will see the search results, then click on the link "Go to all found communities". All communities with your topic will open before you, here let's analyze the viability of your topic.
I will show with an example how I conduct the analysis, and you act by analogy.
For example, I have conceived the theme "fashion for school girls". I enter this phrase in the search, and I get the following output:
What do I see here? Yes what this topic absolutely unpopular, and I shouldn't even start promoting a group with such a theme.
In order to understand that you can earn in your topic, in the group in the first place there should be at least 30,000 participants, and preferably more than 100,000.
Therefore, I go back to the very beginning and think about another topic. For example, I chose the topic humor, and narrowed down the topic - "jokes". I enter "jokes" in the search and see:
The group has 2 and a half million subscribers in first place. This means that such a topic is mega-popular, and you can make a lot of money in it. BUT! Please note that in this issue, each group of the top ten has more than a million subscribers. This means that the competition here is also huge and in order for us to get at least 10th place (and this necessary condition to bring the group to automatic growth), we will need to recruit more than a million members to the group. To do this, you will have to spend a lot of money, a lot of time and work. This is almost unrealistic. So this subject it won't suit me either, and I'll go back to the beginning again, try to come up with something else.
Now I have the idea to create a group dedicated to the holidays. The general theme is entertainment, leisure. Holidays theme. I enter the search and see:
Fine! Now I got to the point. First, the group with 233 thousand subscribers is in first place. Secondly, to get into the top ten, you need to gain about 30,000 subscribers. And this is already a quite achievable figure. Moreover, we see more than 60,000 communities in the search results. This means that this topic is really interesting for people.
Well, I am dwelling on the topic of "holidays". And you, in the same way, as I showed you, choose your topic.
Key questions for choosing a topic for a VKontakte group
Now, to make sure that you have chosen the right topic for your group, answer the following questions:
- This is informational or entertainment theme?
Yes."Holidays" is both information and entertainment topics. It is important that your topic gives people or information or is entertaining. You should not choose topics frankly. advertising nature who immediately tell people: “They won't give you information here. Here you will be sold. " Examples of such topics: "cheap laptops", "Czech underwear" and so on. Such topics are promoted in completely different ways, and this is a topic for a completely different article. - Is this topic interesting to a large number of people?
Yes. Of course, a very large number of people are interested in the holidays. - Do people want to receive information on this topic every day?
Yes. This is an important question. He talks about how people can get carried away with your topic. Your topic may be really interesting to people, but they are ready to receive information about it only once every ten years. For example, building a house. Such topics do not suit us. Your topic should be such that interested people are ready to visit your group every day and watch news on your topic. - First place in the group search results more than 30,000 participants?
Yes. This question confirms your opinion about how interesting the topic is to Vkontakte users. - Are there groups in the top ten search results with less than 50,000 members?
Yes. This question speaks about how realistic it is for you to break through all competitors and bring the group to self-promotion and passively increasing income.
And now, if you answered all of the above questions positively, then you can safely take this topic for work and proceed to the stage of creating and promoting the group.
You can learn more about creating a VKontakte group for making money, as well as receive other materials on the topic of business on the Internet by subscribing to the materials. By subscribing, you will receive all the freshest project materials directly to your mailbox.
Hello friends! Today we will consider the possibility of creating a serious business on the Internet using the VKontakte group. Why exactly the VKontakte group? Yes, because, today, this is one of the better ways create a permanent income. Moreover, the income is SELF-GROWING. And it is still possible to start this business only by our own labor, and this opportunity is melting every day. Where to begin? […]
Hello friends! Today I will tell you a secret way of creating an unlimited amount of content for posts in the VKontakte group, which the group admins are silent about. The method, frankly, is not very honest, but with its help you will collect text material for publication in a group for several years in advance. Moreover, without much difficulty and almost completely automatically. Collecting content [...]
Perhaps the most important part of promoting a VKontakte group is filling it with content. Newbies are often faced with numerous questions. How many posts to publish? What content should I publish? When to publish? What is the purpose of doing all this? I will try to answer all these questions in this article in order to give you a clear vision of how to fill your VKontakte group with content in order to ensure usefulness [...]
Hello friends! Today I will tell you how to properly publish VKontakte posts in order to get the most out of it for promoting your group or account. I will give you some ideas on what posts to publish, where to get content for posts, and you will also get some tips on how to publish it all competently. Let's start with [...]
Almost everyone is subscribed to groups in in social networks , but not everyone knows that community owners make money on it cash... What is a VK group is a place where people with common interests are. Almost every owner of such a group can earn good money. Building a community is easy. To do this, you will need to have a VKontakte page. Then create a group and choose a topic.In order for the group to bring income, you need a lot of subscribers.... What is the money usually paid for?
CREATE YOUR GROUP
AND EARN!
- Healthy lifestyle.
Now more and more people began to lead healthy image life. The topic for the group is starting to gain popularity quickly. The community can be filled with all sorts of motivational pictures, quotes and videos.
Also in the group you can collect information about proper nutrition, secrets about losing weight and more. You will definitely gain a lot of subscribers. The main thing is that the information is interesting.
- Psychology. Another popular topic, thanks to which you can collect a large number of subscribers. Groups with this theme have already managed to gain more than five million subscribers. In the community, you can post any information on the topic of psychology - self-development, success, relationships, personality development and much more.
- Education. This topic will never lose interest. You can teach anything in your group. These can be lessons of photoshop, pickup and much more. Choose what interests you. You will definitely find your subscribers.
- Movies and music. No less popular topic. Everyone loves listening to music and watching movies. So why not create a community about this topic? If you are also a movie fan, then it will not be difficult for you to interest other people. interesting material... In the group, you can post trailers, reviews of films, cartoons, TV series, and more.
Above were listed the most popular topics... In fact, there are even more of them. You can create not only large groups (sports, TV series, culinary recipes), but also to choose a narrow topic (secrets of baking, psychology of relationships, the TV series Dr. House). If you are not versed in making money on the Internet, then such a group should not be created. Such communities are not taken seriously because they are spam and not interesting.
In general, you can go to VK yourself and see which groups are in demand now. There is no need to create the exact same community as a blueprint. Add something interesting and unique. You need to get people interested. Then there will be many subscribers. People are interested in something interesting and new. We hope that you have received answers to the question of what group to create in VK to make money. All these guidelines will help create good community With large quantity subscribers.
The most profitable topic of the VK group
Today, the most profitable and relevant topic is, of course, the topic that is related to finance. For instance:
Earnings per month can be up to 200,000 rubles.
CANVA COM in Russian - INSTRUCTIONS HOW TO USE A FREE SERVICE
If you decide to create a group in VK yourself, then today there is a free online service CANVA, with the help of which you can quickly and easily create a group and independently design a VK cover.
Design a cover for VKontakte yourself using the CANVA service
Cover design for a Vkontakte group requires an attentive approach - this is the face of the group, something that immediately pays attention to. The cover is able to attract more more subscribers or slow down the growth of the community. Using the same graphics, administrators place important information that should be in plain sight.
2 votesMy compliments, dear readers of my blog. To be honest, I have never suffered from a lack of ideas. However, a recent meeting with the administrator of one Vkontakte community made me think about something that I had not come across before.
Moreover, I had to teach this guy to generate something new. If I say that it was problematic for him, I will not convey even 10% of the emotions that he experienced. It was hellish torment. For me, it's more of a good experience.
So, let's figure out where the ideas for a group in contact come from. I will try to teach even a techie to turn on imagination and generate something new. You may be able to come up with unique theme for the community, category, and even specific posts.
Community theme
So let's start with the main topic. This is the hardest part. I understand, but I hope these three rules will help set you in the right direction.
- The information that you will give to people should be interesting and valuable.
- You will not gain popularity if you simply copy an existing public page or start copying and pasting other people's posts.
- Don't write about what you don't know.
It would seem nothing new. I didn't discover America, did I? But let's turn these rules in our own direction and consider them in more detail. Think about what you are specifically interested in? What do you know more than others and do you have any hobbies.
If you are a brutal macho, then creating a group for girls is simply stupid. You will not be able (or it will be very difficult for you) to step into the shoes of teenagers every time and imagine what will really interest them.
Take a piece of paper and start writing the words that come into your head. What did you do today, yesterday, as a child, in your youth, what hobby did you always want to do. Let it be just a collection of words that only you can understand.
"Wood carving, countries of the world, Interesting Facts, anime ". Maybe you've always wanted to just lead The Diary... Write down options that seem silly at first glance. Take your time, this is the most important step.
Let this job take you a whole day or even a week. Keep in mind that for work you will need to fight laziness, to motivate yourself. You should really like the topic. Don't worry about how you will receive money. It’s not that important now.
If the work is satisfying, then there will be no problem with monetization. I will show you how to proceed.
Content
One more thing that I will not tire of repeating. The prize must match the efforts of the contestants. If you ask a person to be photographed in your bar or restaurant with an expensive salad, and in return give him 50 rubles to the account mobile phone, be prepared that not a single soul will post a photo.
It is not always worth putting yourself in the competitor's shoes. Perhaps you do not belong to your own target audience. You are interested in the community, but you have never participated in anything. This also happens. Think and you will definitely succeed.
And finally, I would like to advise you on the course " Zombie to Internet Entrepreneur ”, Which will help you understand the basics of content policy, teach you how to run your own business and not abandon it due to lack of profitability in a year.
I sincerely wish you good luck in your endeavors. Subscribe to the newsletter and learn more.
