This rating of the most popular social networks in Russia is based on monthly traffic statistics - the number of unique users who visited a particular site in a month. The data are presented for the winter season 2015-2016.
In contact with
The most popular social network not only in Russia, but also in the CIS has become the multifunctional social network VKontakte, which is constantly developing. The site was created by Pavel Durov in October 2006, with registration available only to students of Russian universities, and a month later access was open to everyone.
As in the beginning of its existence, the audience of VKontakte is still the youngest among Russian social networks - the majority are users from 18 to 25 years old, with a female predominance. The monthly audience of the site is more than 46 million users. Although the Russian-speaking audience prevails, foreigners also register on the site for communication - the site's interface supports about 80 different languages.
Classmates
Another social network that appeared in 2006. Created by Albert Popkov. It was conceived as a site where people can search for their former classmates and old friends, and today it ranks as the second most popular social network in Russia.
The most active age category of Odnoklassniki is users from 25 to 34 years old. In addition, compared to other social networks, it is among the users of Odnoklassniki that you can meet the most people aged 55 and over. More than 31 million people visit the site every month.
The monthly audience of the world-famous social network Facebook is about one and a half billion users. However, in Russia, foreign social networks are slightly less in demand, so this resource occupies only the third most popular place among Russian users, with almost 22 million people a month.
Facebook was created in 2004. One of its founders and the current head of the company is a programmer, businessman and billionaire Mark Zuckerberg. It was Facebook that became the prototype for the VKontakte website.
My world
At first, the site "My World" collected all the content of the Mail.Ru portal - photos, videos, answers, music and games. It was meant to be a platform for finding acquaintances, friends and classmates. And finally, this resource turned into a full-fledged social network in 2015.
"My World" is in fourth place among Russian users. The number of people visiting the site per month is just over 16 million. Among other social networks of Runet, it is in “My World” that the age category 45-54 is most covered.
LiveJournal
Right next to Moi Mir is the LiveJournal site, or LiveJournal, with a monthly audience of 15 million people. Compared to other social networks, users aged 35 to 44 are most often registered here.
The site was created in 1999 by American Brad Fitzpatrick. Initially, this resource served as a platform for creating personal blogs, but it also has functionality that turns it into a social network: adding friends, the ability to correspond, commenting, collective blogging, etc.
The popular social network Instagram gathers an audience of 12 million people in Russia, the female audience from 18 to 35 years predominates. Not only ordinary users are interested in this resource, but also celebrities, as well as entrepreneurs who have discovered that Instagram can serve as an excellent platform for promoting a business.
Instagram was originally created as a smartphone app. The web version of the social network currently allows you to view photos, comment and like, subscribe to other people's profiles, edit profiles and search for photos by hashtags and geotags.
This resource gives each user the opportunity to maintain their personal microblog with posts not exceeding 140 printed characters with spaces. Twitter is one of the most popular social networks in the world, but in Russia and other CIS countries its demand is not so high - 7 million monthly audience, mostly young people under 25 years old, with a preponderance towards men.
Interestingly, in the world, the overall popularity of Twitter exceeds the popularity of Instagram (310 million monthly audience versus a hundred), while among Russian users the opposite is true.
And you can watch a video about the TOP-10 popular social networks around the world below:
Mark Zuckerberg, the founder of the world's largest social network Facebook, is visiting Russia this week. He has already hinted at his desire to lure the best Russian IT specialists to the US.
Indeed, working in a social network looks tempting, because such projects can be safely considered one of the most popular areas in the development of Internet technologies. Hundreds of millions, yes there, billions of people are eager to exchange useful information every day, arrange meetings, share fresh impressions from their lives. The world of social networks is an entire industry where the fittest survive. Where is it worth leaving your mark, and what projects will not be able to shine in front of the public?
Of course, the social network Facebook has every right to be considered the most common today around the globe. Moreover, the number of users continues to grow steadily, striving for the volume of all users of mobile devices in the world. At the same time, FB itself is being improved: new tools appear, the network speeds up, and integration with smartphones is developing.
Foursquare
The Foursquare project is a social network that offers the possibility of registering users at specific locations on the map. Today, about 20 million people participate in it, each of which strives to become a champion in the "check-in". The practical use of the network is as follows: you can track the movements of friends and acquaintances on the map and intersect with them if possible.
Google Plus
The Google+ social network allows you to keep in touch through an existing Google account. In other words, having your own mail, you can easily get yourself a page on Google+. The project is developing very rapidly, and its extensive capabilities are in many ways not inferior to Facebook. By the way, it has recently become possible to video chat with several people, up to ten friends.
Imo.im
If the main goal of the user is to exchange messages with friends, then Imo.im is a great choice. This application offers the possibility of instant messaging and is easily installed on most smartphones. Thanks to Imo.im, the user can freely send text messages to friends from different social networks.
The social network Instagram, bought by Facebook, although no longer formally an independent project, looks quite independent. With the help of Instagram, you can quickly post photos processed with all sorts of filters. This application is easy to use, convenient and widely popular.
The social network of professionals - this is how LinkedIn positions itself. With this program, you can easily find your work colleagues, make appointments, and share experiences. Over 175 million people use LinkedIn worldwide.
Twitter App/TweetDeck
Twitter remains the leader in short messaging today. He is extremely popular among all segments of the population, including show business stars and politicians of the first magnitude. On Twitter, you can upload and share photos, videos, and links to websites.
Path
The Pinterest app allows you to share photos with friends and family. You can find on the web those things that are of interest to the user, and then post them on your page. Other users can repost these items, as well as comment on the tagged items. More recently, Pinterest has released apps for the Android mobile operating system, as well as for the iPad tablet.
Tumblr
It is no secret that millions of Internet users visit social networks every day. They communicate with each other, download, view videos, pictures, photos, etc. The lion's share of activity on the World Wide Web falls on these sites called social networks. But which of them is the most popular and visited? Below is a list of the ten most popular social networks. networks in the world.
Vine
Vine is a service and mobile application that allows you to create and publish short videos no longer than 6 seconds. The service was founded in June 2012 by Dom Hofmann, Rus Yusupov and Colin Kroll. However, prior to its official launch, Vine was acquired by Twitter, Inc for $30 million. Vine debuted as a free app on January 24, 2013 and was initially only available for IOS devices. However, it later became available for Android and Windows Phone. On April 9, 2013, the app became the most downloaded free app in the App Store. At the end of June, it already had 13 million users, and about 1 million new videos began to appear on the service daily. About 42,000,000 people visit Vine every month.
Flickr
In ninth place in the ranking of the most popular social networks. networks is Flickr - a site for posting photos and videos, as well as viewing, discussing, rating and archiving. Allows you to communicate and create thematic groups. The service was launched on February 10, 2004, and in March 2005 it was bought by the American company Yahoo! As of March 2013, Flickr had 87 million registered users and over 3.5 million new images uploaded per day.
In contact with
VKontakte is a social network based in St. Petersburg and owned by Mail.Ru Group. The project was launched on October 10, 2006. The site is available in several languages, but it is especially popular among the Russian-speaking audience. Like other social networks, VKontakte allows its users to exchange messages, images, audio, video, create groups, public pages and events, as well as play Flash games based on the browser. As of January 2015, the site's audience is about 71 million people a day.
Instagram is a free application for sharing photos and short videos with the ability to distribute them through its service to other social networks such as Facebook, Twitter, Tumblr and Flickr. Instagram was created by Kevin Systrom and Mike Krieger and launched in October 2010 as a free mobile app. The service quickly gained popularity. As of April 2012, it had 100 million active users worldwide, and 300 million as of December 2014. In April 2012, Instagram was acquired by Facebook for about $1 billion.
Tumblr
Sixth place in the list of the most popular social networks in the world is occupied by Tumblr, a microblogging service that allows users to post text messages, images, videos, links and audio recordings to their tumblrlog. The site was founded in 2007 by David Karp. May 18, 2013 Yahoo! acquired the service for $1.1 billion. As of 2015, Tumblr has about 220 million registered blogs.
Google Plus
Google+ is a social network developed and owned by Google Inc. The service was launched on June 28, 2011. And two weeks after its launch on July 14, 2011, Google announced that the Google+ social network has over 10 million users. As of September 17, 2012, the site's audience is 400 million users, and the active monthly audience has reached 135 million people.
LinkedIn is a social network designed to find and establish business contacts. It was founded in December 2002 by Reed Hoffman and launched on May 5, 2003. The site is available in 24 languages and has over 380 million registered users representing 150 different business sectors from 200 countries. About half of the users are from the US, 25 million from Europe.
Third place in the list of the ten most popular social networks in the world is Pinterest - social. network, photo hosting, allowing users to add and share images. The site was founded by Ben Silberman, Paul Saerr and Evan Sharp in March 2010. As of February 2013, Pinterest has 48.7 million users worldwide.
Twitter - social a microblock network and service that allows users to create and exchange public short messages of up to 140 characters. Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone and launched in July 2006. The service quickly gained popularity around the world, with over 100 million users posting around 340 million tweets a day in 2012. As of May 2015, Twitter has over 500 million registered users, of which over 302 million are active. For 2012 more than 900 employees work in the company.
Facebook is the largest and most popular social network in the world and is available in over 70 languages. Owned by Facebook, Inc., headquartered in Silicon Valley, California, USA. The site was launched on February 4, 2004 by Mark Zuckerberg and his Harvard University roommates and fellow students Dustin Moskowitz, Eduardo Saverin, and Chris Hughes. As of July 2014, the Facebook audience was 1.32 billion users, and the average daily audience of social. The network has 968 million users (approximately every 7th person on the planet is registered with Facebook). The site is valued at around $100 billion, making Mark Zuckerberg, at 23, the world's youngest billionaire.
Share on social networks
Facebook, Twitter, Instagram and YouTube top the rankings of social networks in the world, but users from Russia (and other post-Soviet countries such as Belarus, Kazakhstan and Ukraine) often prefer regional replacements for these platforms.
And this difference in popularity can make a big difference for companies that use such sites for advertising, as it can completely change the marketing strategy (which is used in other parts of the world). In addition, social networks, whose rating in Russian-speaking countries differs from the global one, can provide great opportunities for international communication. Currently, eight social networks are the most popular.
"In contact with"
VK (formerly known as VKontakte) is now the most widespread social network in Russia, with over 46.6 million monthly visitors. Undoubtedly, this resource leads the rating of social networks in the post-Soviet space.
There are many interesting opinions about this site, but it can best be described as a combination between Facebook and a data sharing service. Like Facebook, each user has a profile and can search and friend other users to see their status updates, new photos and videos.
Along with these traditional features, users can also upload audio and video files of any kind and share these resources with other people. This used to be scrutinized as it crossed legal lines from time to time, however recent reports indicate that VK is now working with major record labels. This made it possible to launch a subscription service that allows you to legally share media files. That is why VKontakte has been leading the rating of social networks in Russia for several years.
"Classmates"
While VKontakte may be the most popular service among younger users (aged 18-35), OK (originally Odnoklassniki) is more commonly preferred among social networks. This service has more than 31.5 million monthly visitors, with a larger percentage (69%) being women. This platform, by the way, was the first in Russia and, one might say, gave rise to such a phenomenon as social networks. The rating of sites in this category will always remain incomplete without mentioning it.
Like VK, OK allows users to create profiles, search for friends, and share status updates and pictures. The main purpose of creating the platform is to communicate with classmates and friends with whom users could lose touch many years ago, so the search parameters are quite detailed.
In addition, the site has a feature that provides information about who visited your page (regardless of whether you are their friend). To view the profiles of other users, there is an anonymity feature that you must pay for (to enable "Stealth Mode").
"My world"
Perhaps the best universally recognized analogue of the Russian "My World" is Google+. Both of these services are an extension of the Internet provider of e-mail (in the case of "My World" - mail.ru). My World has struggled to find its own unique niche on a broader level, but the popularity of the network is not that great. At the same time, more than 16.6 million people use this service every month to share images, music and videos, as well as to play games and meet new friends, which is why it is included in the social network rankings. The My World web search strategy contains several options that are not available in other platforms.
Social networks, whose rating is high all over the world, have not bypassed the post-Soviet space either. Although Facebook is not the most popular site in Russia, its popularity has definitely begun to grow - now it receives more than 21.6 million Russian-speaking visitors per month. This is not surprising since Facebook is constantly changing its platform to better suit user needs.
Analysts believe that one of the reasons why Facebook is becoming increasingly popular in Russia is business communication. According to some sources, more than 30% of business discussions in Russia take place on Facebook. Therefore, it will not be surprising if this platform eventually tops the rankings.
"Livejournal"
Livejournal is a blogging platform that has been around since 1999 but has not been used in most of the world since then. This trend is far from true in Russia, where over 15.1 million users visit LiveJournal every month. This figure is more than half of the total site traffic.
Twitter is another classic social media site that does well in Russia. While it doesn't get as many unique monthly visitors as the other services on this list (around 7.7 million visitors per month), it boasts a following for every user. So while Twitter may not be a mainstay for most Russian social media users, those who choose to use it do so on a large scale.
Rutube and YouTube
Rutube is essentially Russia's answer to YouTube, a social media platform focused on video sharing for content of all types. Even though this service has not reached the same reach as YouTube, it has collected a lot of content from a wide variety of users.
Rutube hosts both licensed content and user uploads. The vast majority of downloads are in Russian. This high percentage of Russian content makes the platform an incredibly valuable resource for those trying to learn the language.
The first social media platform on this list - Instagram - has become extremely popular in the last few years, and its popularity in Russia is no exception. Instagram is rapidly moving up the rankings, and today has 12.3 million users per month (of which 77% are young women).
This shift in popularity is largely due to the cross-posting between Instagram and other platforms where users can use great photo editing tools. This allows you to enhance and capture a photo and then post it to both Instagram and other popular social media sites.
While the core features of Instagram continue to be easy to access and use, there are several options for tools and third-party apps that most users aren't even aware of. It is expected that this platform will soon lead the popularity of social networks in most countries.
Concluding this review, it is worth noting that the success of such unique social networks as VK and OK in Russia and neighboring countries may surprise those who are used to Facebook, Twitter and Instagram, which have a complete monopoly in the world.
There are definitely a number of benefits to sites targeting a specific user base, whether it be geographically (as in these examples) or based on demographics (age of users).
Communication in social networks has long become commonplace for modern Internet users. In the vastness of the global web, people solve many issues, share their experiences, demonstrate joyful moments, follow the events taking place in the lives of relatives and friends. Such a demand for social networks has not gone unnoticed by software developers. No wonder, because everyone wants to promote their product, get a decent profit and universal recognition.
We present the rating of the most popular social networks that have a large audience of users in the world for 2017. In the ranking, I refer mainly to the statistics of gs.statcounter.com, which tracks sites such as: Google+, LinkedIn, Facebook, StumbleUpon, YouTube, Twitter, reddit, Digg, MySpace, NowPublic, iWiW, orkut, Fark, Delicious, VKontakte, Hi5 Yahoo! Buzz, Vimeo, Mixx, FriendFeed, Hyves, Bebo, Tuenti, Kaboodle, Odnoklassniki. To learn more about their methodology go to.
Since some sites (for example, Odnoklassniki), taking into account their methodology, do not fall into the charts, the article will also use the statistics for Runet gs.seo-auditor.com.ru. Attention! Their statistics vary greatly. This is due to different methodology. The former measure social media usage based on page views (rather than unique visitors).
The second chart shows the numbers as of June 2017:
We see that the Vkontakte indicator has dipped a lot. Interestingly, according to these statistics, Twitter took its place. How the statistics changed during the year, see.
- Ukrainians.co
- Nimses.com
- WEUA.info
TOP popular social platforms in Russia
As of June 2017:
According to gs.seo-auditor.com.ru, whose methodology is different, the popularity figures in percentage terms:
The most popular social networks in Belarus
There are also two leaders in Belarus: Vkontakte and Facebook.
Moreover, at the end of the year, VK lost to FB and they switched places.
Statistics of the popularity of social networks in Kazakhstan
Most of the time spent by Kazakhstani users is on Facebook:
And Vkontakte here also lost a little position at the end of the year:
Kazakh Internet users are consistently loyal to Youtube video aggregator.
Numbers and trends in the world
The irreplaceable world leader in statistics gs.statcounter.com is Facebook again:
Pinterst is in second place and has started to gain popularity, primarily due to its new feature .
Twitter is positively stable as always. Although his news feed is now much more attractive.
According to the table with the number of network users worldwide per month is:
| social networks | Monthly Visitors |
|---|---|
| 2,000,000,000 | |
| YouTube | 1,000,000,000 |
| 700,000,000 | |
| 313,000,000 | |
| 250,000,000 | |
| Vine (In January 2017, The Vine became the Vine Camera) | 200,000,000 |
| 150,000,000 | |
| Ask.fm | 160,000,000 |
| Tumblr | 115,000,000 |
| Flickr | 112,000,000 |
| Google Plus | 111,000,000 |
| 106,000,000 | |
| VK | 90,000,000 |
| ClassMates | 57,000,000 |
| Meet up | 30,300,000 |
As you can see, the leaders have a big lead.
Nearly 2 billion visitors per month.
The social network, founded by young businessman Mark Zuckerberg, is confidently leading among similar services. Every month, about two billion people from different parts of the world use this resource for various purposes. Such a demand among the population of the planet obliges Facebook to adapt to each user. Therefore, today there are more than 60 language versions of this web resource so that people from different countries have the opportunity to communicate with each other. Despite all the ups and downs and financial crises, Facebook is developing successfully, attracting an increasing number of subscribers. And the founder of the Internet network, taking advantage of the growing popularity of his offspring, does not get tired of donating the money received to charity, thereby winning the love of Internet users even more.
(more than 300 million visits per month)
Interest in Twitter is due to the ease of use of this service, as well as the speed of displaying messages. There is nothing easier than registering on a social network page and immediately getting into the thick of things, finding out the latest news, sharing your opinion with other people, etc. Twitter was founded two years later than Facebook, but it is already breathing confidently in the back of the recognized leader. This social network is popular in many countries of the world, not only in the expanses of the post-Soviet states, but also far beyond their borders.
(more than 100 million users per month)
This web-based system is especially in demand among businessmen. Such love of entrepreneurs from all over the world is explained quite simply: using this Internet resource, you can successfully promote your business, make useful contacts, look for employees in different parts of the world, and also receive orders from partners living far away from them. Here you can easily place your resume or job posting, find companies whose job profile matches your interests, and much more.
(approximately 150,000,000 monthly)
In this ranking of world leaders, Pinterest occupies a worthy position. Although, in terms of the number of Pinterest users at 7 positions in the table, it is quickly gaining popularity. And most likely, residents of Ukraine, Russia, Belarus, Kazakhstan and other CIS countries will soon include this social network in the leading list, since it has sufficient potential.
700,000,000 visitors visit Instagram every month.
The Instagram resource gained popularity thanks to the thoughtful management of Facebook owners. It was they who bought the rights to this social network and made it a favorite.
In addition to those already mentioned, I would like to pay special attention to other social services that are included in some lists of the most popular social networks. We are talking about the Youtube web resource (one billion registered users), which ranks second. In addition, it is worth mentioning VKontakte and Odnoklassniki, one of the most favorite communication platforms used by residents of the CIS countries. Now Ukraine is not included in their list, since the mentioned social networks are blocked by providers on the territory of the state, such a decree was signed by the President of the country.
It is also worth mentioning Viber, WhatsApps, Telegram and other social resources that are present in various ratings.
A large selection of all kinds of social networks makes their owners constantly develop, and users only benefit from such rivalry. The main thing is that competition should be fair and healthy, using only open (and legal) methods of fighting for a place in the sun. And consumers will decide for themselves which social network to give preference to.
